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    Business Plan Ayanda

    Uploaded by

    yandenhle22
    R3 000 Raw materials: R1 000 Equipment: R20 000 Workshop: R2 000 Total: R26 000 Profit projections: Year 1: Sales: R100 000 Cost of goods sold: R30 000 Gross profit: R70 000 Expenses: R50 000 Net profit: R20 000 Year 2: Sales: R150 000 Cost of goods sold: R45 000 Gross profit: R105 000 Expenses: R60 000 Net profit: R45 000 Year 3: Sales: R200 000 Cost of goods sold: R60 000 Gross profit: R140 000

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Business Plan Ayanda

    Uploaded by

    yandenhle22
    49 views10 pages
    R3 000 Raw materials: R1 000 Equipment: R20 000 Workshop: R2 000 Total: R26 000 Profit projections: Year 1: Sales: R100 000 Cost of goods sold: R30 000 Gross profit: R70 000 Expenses: R50 000 Net profit: R20 000 Year 2: Sales: R150 000 Cost of goods sold: R45 000 Gross profit: R105 000 Expenses: R60 000 Net profit: R45 000 Year 3: Sales: R200 000 Cost of goods sold: R60 000 Gross profit: R140 000

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    R3 000 Raw materials: R1 000 Equipment: R20 000 Workshop: R2 000 Total: R26 000 Profit projections: Year 1: Sales: R100 000 Cost of goods sold: R30 000 Gross profit: R70 000 Expenses: R50 000 Net profit: R20 000 Year 2: Sales: R150 000 Cost of goods sold: R45 000 Gross profit: R105 000 Expenses: R60 000 Net profit: R45 000 Year 3: Sales: R200 000 Cost of goods sold: R60 000 Gross profit: R140 000

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    49 views10 pages

    Business Plan Ayanda

    Uploaded by

    yandenhle22
    R3 000 Raw materials: R1 000 Equipment: R20 000 Workshop: R2 000 Total: R26 000 Profit projections: Year 1: Sales: R100 000 Cost of goods sold: R30 000 Gross profit: R70 000 Expenses: R50 000 Net profit: R20 000 Year 2: Sales: R150 000 Cost of goods sold: R45 000 Gross profit: R105 000 Expenses: R60 000 Net profit: R45 000 Year 3: Sales: R200 000 Cost of goods sold: R60 000 Gross profit: R140 000

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 10

    -New-

    Feeling fragrance
    By Ayanda

    GetYourNewFeeling.com
    TABLE OF CONTENTS

    Executive Summary…………………………………………………………………………………………
    Company Overview …………………………………………………………………………………………
    Vision statement………………………………………………………………………………………….
    Objectives and goals……………………………………………………………………………………
    Core values…………………………………………………………………………………………………
    Marketing analysis…...…………………………………………………………………………………….
    Target market……………………………………………………………………………………………..
    Market size & Segments……………………………………………………………………………..
    Competitive Advantages…………………………………………………………………………….
    Product or services offering…………………………………………………………………………….
    Product or services……………………………………………………………………………….......
    Marketing & sales…………………………………………………………………………………….........
    Marketing strategy…………………………………………………………………………………….
    Pricing……………………………………………………………………………………………………….
    Operational plan ………………………………………………………………………………………….
    Trading hours………………………………………………………………………………………….
    Equipment……………………………………………………………………………………………..
    Financial plan……………………………………………………………………………………………….
    Start-up cost ………………………………………………………………………………………….
    Executive summary
    New feeling perfume is the next evolution in how people express themselves
    through scent.
     The core of this business plan is based on four principals, research,
    marketing, operational and financial planning

    marketing operational
    plan plan

    financial
    research strategi plan
    c
    business
    plan
    Company overview
    Our vison
    To be the leading manufacturer and distributor of perfume in the whole world.

    Our mission
    As new feeling, our mission is to create and provide high-quality, affordable
    fragrances that enrich the lives of our customers. We are dedicated to the art
    of scent, striving to offer a diverse range of scents that cater to various tastes
    and preferences. We are committed to innovation, continuously exploring new
    fragrant horizons, and staying ahead of industry trends. Our focus on
    sustainability drives us to minimize our environmental footprint and contribute
    to more eco-friendly future

    Objectives and goals


     Position new feeling perfume as a high-quality perfume that customers
    will want to talk about
     Achieve sustainable and profitable growth
     Ensure high levels of customer satisfaction
     Finish this opportunity plan, and prove that new feeling fragrance will be
    a viable business opportunity
     Source high-quality raw material to ensure product excellence.
     Conduct market research to identify emerging fragrance trends.
    Core value
     Growth
     Commitment
     Integrity /creativity
     Respect

    Marketing Analyses

    Target market:
     This demographic is likely to be younger, between the age of 18 and 35.

     People with an average income who may not afford luxury fragrance but
    still likely to appreciate a unique fragrance that makes them feel as
    fashion forwards, style conscious and interested in current trends.

     people interested in brands that have a strong social media presence

    Market size:
    As of my last knowledge update in September 2021, the global fragrance
    market was estimated to be in the range of billions of US dollars, and it was
    expected to continue growing due to factors like increased consumer spending
    on personal care products, a growing interest in natural and organic fragrances,
    and rising demand in emerging markets.

    Competitive Advantage:
     Customer satisfaction is one of the most important factors in the success
    of any product, and my fragrance is no exception. I can ensure customer
    satisfaction by focusing on a few key areas:
     The scent: Customers need to love the way my fragrance smells, and
    should feel that it reflects their personal style and preferences.
     The packaging: The packaging will be high-quality and appealing, and it
    will make the customer feel like they are buying a luxury product
     The fragrance will be long-lasting, with a distinct dry-down that lingers
    on the skin
     Truly unique product that is unlike anything else on the market. It is sure
    to stand out and capture the attention of consumers who are looking for
    something different.

    Marketing plan & Sales


    Social media: social media platforms to connect with target audience. creating
    visually appealing content engage with our followers. platform like Facebook,
    Instagram are especially well-suited for showcasing my products through
    image and videos.
    Advertisement: this include print media and electronic media
    Referral program: word of mouth as 70% of consumers trust peer
    recommendation and 18% of advertisements. Flyers distribution to get
    recommendations to get a positive effect on the business. encourage people to
    talk about us
    Email marketing: build an email list of customers and potential clients
    interested in my perfume regular newsletters, new arrivals and promotions to
    keep them informed and engaged.
    Retailing: offer online sales through the company website, offer a loyalty
    program for repeat customers and offer special packaging or gift sets for the
    holidays

    facebook
    newfeeling
    twitter
    @newfeeling
    Instagram
    newfeeling-01
    Referral program

    friends
    relatives

    Pricing
    Cost per unit
    Brands Island breeze Fresh scent paradise olympus

    alcohol 5 5 5 5
    box 2 2 2 2
    Perfume oil 15 6 6 6
    Perfume flavor 18 21 20 22

    transport 3 3 3 3
    bottle 11 11 11 11
    Total cost 54 56 55 57
    (+) profit 46 64 65 63

    Selling price 100 100 100 100


    Products or service offering

    The product…. offering is a high-end, generic perfume that benefits the buyer
    by providing an unforgettable and one-of-a-kind scent experience. The unique
    selling proposition of this perfume is that it is not only a scent, but an
    experience. The buyer will not only smell the perfume, but will be transported
    to a specific time and place, or will feel a particular emotion when they wear
    the perfume. The perfume is designed to evoke memories and emotions, and to
    make the buyer feel a sense of luxury and exclusivity.

    New feeling
    fragrance

    Operational plan

    Location: Berea shopping Center


    Address: King Dinizulu Rd, N, Berea, Durban, 4000
    Trading hours:
    MONDAY – SATURDAY 08:00- 20:00

    SATURDAY- SUNDAY 08:00- 17:00

    FESTIVAL HOLIDAYS 07:00- 22:00

    PUBLIC HOLIDAYS ( AVAILABLE ONLINE ONLY )

    EQUIPMENT:
    In my workshop I will need:

     Table
     Scales
     Measuring cups
     Beakers
     Hope plate
     Stirrers
     Mixing bowls
     Funnel
     Eyedroppers
     Bottle or jars for packaging
     containers
     labeling machine such as boxes and label

    Raw materials:
     Essential / fragrance oil
     perfume alcohol
     perfume flavor

    Financial plan
    Start-up cost:
    Workshop : The place I will renting in berea center - R2 000
    Equipment : they cost - R20 000
    Raw meterial: To make my fragrance – R 1000
    Salary for my assistant : a person who will be helping me in the store with
    Sales – R3 000
    Total cost = R 26 000

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