Purposive Communication. 2

C O M M U N I C AT I O N
PROCESS
B y: Ms. Jenalyn Landiza
COMMUNICATION PROCESS
 C o m m u n i c a t i o n i s t o t h e o rg a n i z a t i o n
a s b l o o d i s t o t h e b o d y.
 The communication process refers to

a series of actions or steps taken to
successfully communicate.
 It involves the sender of the

communication, the message, the
e n c o d i n g o f t h e m e s s a g e , t h e r e c e i v e r,
and the decoding of the message.
8 Major Elements of
Communication Process
4. C O MMU N IC AT IO N 7. FE ED B A C K
1. SE N D ER
CHANNEL
2. EN CO D IN G 8. N O ISE
5. R EC E IV ER
3. ME SSA G E
6. D E CO D IN G
SENDER ENCODING MESSAGE
A person who initiates The sender uses The message can be

the conversation. certain words or non- written, oral, symbolic
verbal methods such or non-verbal such as
as symbols, signs, body gestures,
body gestures, etc. to silence, sighs, sounds,
translate the etc. or any other
information into a signal that triggers the
message. response of a receiver.
CHANNEL RECEIVER DECODING
The medium through The receiver is the The receiver

which the sender wants person for whom interprets the
to convey his message to sender‘s message and
the recipient.
the message is
intended or tries to understand it
in the best possible
Oral, virtual, written, targeted.
sound, gesture, etc. are
manner.
commonly used
communication
mediums.
FEEDBACK NOISE
Feedback is the final A form of distortion,

step of the process barrier or obstacle
that ensures the that occurs in an of
receiver has received the oral
the message and communication
interpreted it process.
correctly as it was
intended by the
sender.
NOISE
E X T ER N A L N O ISE
I t o r i g i n a t e s f r o m t h e c o m m u n i c a t o r ’s s u r r o u n d i n g s o r
1
e n v i r o n m e n t . E x a m p l e s : b o i s t e r o u s l a u g h t e r, t e l e p h o n e
ringing, videoke sessions, and the sound of a vehicle.
IN TE R N A L N O ISE
2 Self-related like your opinions, beliefs, and attitudes
Examples: physiological state like hunger and pain
SE MA N T IC N O ISE
When the sender and receiver do not share the same
3
meanings for their verbal and nonverbal signals.
E x a m p l e s : j a rg o n s
Barriers to Communication
PH Y SIC A L B A R R IE R
Inadequate equipment such as outdated computers,
1
phones with low signal, background noise, poor
lighting, temperatures
ATT IT U D ES/E MO TIO N A L N O ISE

2 Strong emotions like anger, sadness,
nervousness, etc.
LANGUAGE
Using different languages can interfere
3 the communication.
PH Y SIO L O G IC A L B A R R IE R
Ill health, poor eyesight, hearing difficulties, and
4
pain
PR O B LE MS WIT H ST R U C T U R E D ESIG N
5 Bad Information systems, lack of
supervision, and employee training
C U LTU R A L N O ISE
Cultural background and associated
6 stereotypes.
L A C K O F C O MMO N E X PER IEN CE
People who do not share the same experience.
8
A MB IG U IT Y A N D O V E R U SE O F A B STR A C T IO N S.
Using too many generalizations, proverbs,
9 and sayings
IN FO R MATIO N O V E R L O A D
Too many details can overwhelm the

10 audience
JU MPIN G TO C O N C L U SIO N
11 Assuming before listening to others

Models of Communication
L IN E A R MO D E L
It views communication as one-way or a linear transmission of
1
m e s s a g e s . I t r e q u i r e s s e n d e r, m e s s a g e , c h a n n e l , r e c e i v e r, a n d
noise. The missing link is feedback.
IN TE R A C T IV E MO D E L
2 A two-way process since it has feedback. The message is
going both ways. It has “field of experience”.
T R A N SA C TIO N A L MO D E L
C o m m u n i c a t i o n i s n o t a s o l o e n d e a v o r. P e o p l e e n g a g e i n a
3
transaction making the communication simultaneous. It looks on
the importance of the context.
Principles of Communication
7 C’s
Co mp l e t e
Cl a ri t y
Co n c i s e
Co u rt e s y
Co rre c t
Co n c re t e
Co n s i d e ra t i o n
The 7 C’s
COMPLETE CLARITY
The message must contain all facts There must be clarity in terms of
needed for desired reaction. thoughts and expression.
The 7 C’s
CONCISE COURTESY
The message must be to the point and all One must communicate in a friendly and
unnecessary words must be eliminated. polite manner.
The 7 C’s
CORRECT CONCRETE
All facts, words, language, information The message to be communicated must

of the message must be accurate. be specific and not vague.
The 7 C’s
CONSIDERATION
One must understand the emotions and

sentiments of the receiver.
P R I N C I P L E S O F E F F E C T I V E O R A L C O M M U N I C AT I O N
Be clear with your purpose. Be complete with the

message you deliver.
You should know by heart your Make sure that your claims are
objective in communicating. supported by facts and
essential information.
Be concise Be natural with your

delivery
You do not need to be verbose or Punctuate important words with the
wordy with your statements. appropriate gestures and movements.

Be confident even if you do not feel
Brevity in a speech is a must.
confident enough.
Be specific and timely with

your feedback.
Inputs are most helpful when

provided on time.
E T H I C S O F C O M M U N I C AT I O N
Be respectful to your Consider the consequences

audience. of their communication.
Respect the truth Use information properly

Do not falsify information Respect the rights of others

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C O M M U N I C AT I O N

 The communication process refers to

 It involves the sender of the

A person who initiates The sender uses The message can be

The medium through The receiver is the The receiver

Feedback is the final A form of distortion,

ATT IT U D ES/E MO TIO N A L N O ISE

Too many details can overwhelm the

11 Assuming before listening to others

All facts, words, language, information The message to be communicated must

One must understand the emotions and

Be clear with your purpose. Be complete with the

Be concise Be natural with your

wordy with your statements. appropriate gestures and movements.

Be specific and timely with

Inputs are most helpful when

Be respectful to your Consider the consequences

Respect the truth Use information properly

Do not falsify information Respect the rights of others

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