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    Marketing Plan

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    michaelmanuelmichael20
    The document discusses a new milk tea business called 28 38 Tea & Coffee that is opening in the Philippines. It provides details on the goals, mission, vision, target market, location, products and pricing of the business.

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    © All Rights Reserved
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    Marketing Plan

    Uploaded by

    michaelmanuelmichael20
    8 views12 pages
    The document discusses a new milk tea business called 28 38 Tea & Coffee that is opening in the Philippines. It provides details on the goals, mission, vision, target market, location, products and pricing of the business.

    Original Description:

    BSBA MM marketing plan

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    The document discusses a new milk tea business called 28 38 Tea & Coffee that is opening in the Philippines. It provides details on the goals, mission, vision, target market, location, products and pricing of the business.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views12 pages

    Marketing Plan

    Uploaded by

    michaelmanuelmichael20
    The document discusses a new milk tea business called 28 38 Tea & Coffee that is opening in the Philippines. It provides details on the goals, mission, vision, target market, location, products and pricing of the business.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    • Milk tea is a beverage made out

    of a tea with a little amount


    ofmilk added into it commonly
    evaporated or powdered form.
    It is a newentrant in the
    Philippine market. As we all
    know before, Filipinos aremore
    of coffee drinkers than tea
    drinkers but milk tea
    successfullycaptured the
    attention of the young
    generations. Tea consumption
    isdriven by growing health
    consciousness among middle
    and higherincome consumers.
    Compared to coffee and
    “other” hot drinks,Filipinos
    perceive that drinking tea is
    Objective:
    -To engage its
    customers so as to gain an
    understanding of
    customers’ points of view
    and gather feedback.
    Goals:
    -The goal of our28 38 Tea and Coffee is not only to
    generate income but always to generate healthy profits.
    In addition, we are not going to sell milk tea alone as we
    intend to deal with various products related to milk teas,
    and we also provide services that match milk tea and
    other tea-related business which is acceptable according to
    the legislation. The goal of every business is to generate
    sufficient income and ultimately a profit that will sustain
    the business. throughout its life cycle. To achieve this,
    some factors are very important, such as having competent
    employees, minimizing costs and reinvesting profits and
    having repeat custome.
    v

    Mission:
    - Our vision is to help
    create the best-tasting teas
    that are marked as one of
    the shop’s highly reputable
    markets that could attract
    visitors within the region as
    well as from other places.
    Vission:
    -Our vision is to help
    create the best-tasting teas
    that are marked as one of
    the shop’s highly reputable
    markets that could attract
    visitors within the region as
    well as from other places.
    Targeting:
    -Students are the
    target market for milk tea,
    and most buyers consume
    it while perusing stores.
    The concept of health is a
    consideration for buyers
    when making purchases.
    The informal and
    recreational context is
    most significant when
    consuming occurs.
    Place:
    -Poblacion North Solno Nueva Vizcaya, 3709
    Front of Brgy.Poblacion Hall
    Product and Pricing
    -Increase in prices due
    to the increasing price of
    ingredients and raw
    materials.But this time the
    milktea is have a promo.
    28 38 Tea & Coffee is newly open
    Prepered by:
    Arish Shane Alabon Lyra Aron
    Ericka Castillano Louis Clyde Bilwag

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