DA BESTMILK

TEA
BSCpE 5-3

Cuentas, Jantzen Mitz R.

Enriquez, Angela R.

Gamlanga, Emmanuel Ryan R.

Gonzalez, Karl Edward S.

Hugo, Kate Dianne B.

Marindo, Mherwin M.

Roberto, Jeremiah M.
Business Plan
Technopreneurship
The “Da BestMilk Tea” app is used mainly for customer transations regarding the orders.
This provides services that are not constrained with factors like products only available during
business hours.
The advantages of using app for delivering product are:
 Scalability.
 Enhanced customer reach.
 Easy-to-measure marketing efforts.
Venture

Ideas Vision Marketing Plan Goals

Using social media to

promote the product

To help create the best  Franchise Da BestMilk

tasting milk teas as well Tea
as to become the top  Providing Quality
milk tea store in the Product with the support
Philippines. of consultants

 Beverage found in Our goal is to create an

many cultures eastern version of the
 Different drinking coffee shop to attract the
experience fast-paced and health-
conscious youth.
Product
Milk tea is enjoyed throughout the world as both a hot and cold beverage. Milk tea refers
to several forms of beverage found in many cultures, containing some combination of tea and milk.
With the widespread demands of milk tea in the nation,
one would typically think that it is a nationalized drink.
Da BestMilk Tea Specials:
 Wintermelon Milk Tea
 Okinawa Milk Tea
 Matcha Milk Tea
 Chocolate Milk Tea
 Hokkaido Milk Tea

Marketing Strategy
Da BestMilk tea would capitalize on the advantages of using social media on promoting
our product. This allows us to reach out to different and more audiences for them to find out about
us. Events and promos can also be used as posts to further attract more viewers and customers to
buy our products. Inquiries would also be answered whenever an audience would like to ask about
something. Moreover, those who are on our page would also be encouraged to share to their friends
or relatives about our products. This would ensure that the audiences we can reach chains on a
reliable rate.
Marketing Research
The proprietors decided that in order to maximize the time and effort to be expended for
researching about the latest preferences of the target costumers, a Survey must be conducted on a
randomized selection of students of the Polytechnic University of the Philippines, Sta. Mesa
Campus.
The instrument used is a survey questionnaire with 2 demographic questions totalling to
11 questions. The proprietors used Frequency Chart to determine the preferences of the target
population.

Financial Plan
The amount of sales would purely be dependent on the first day sales where there would
be an influx of customers trying out the product. The amount saved up would then be used for
trying out different flavors to be implemented to the shop, restocking the inventory, paying
employees, and possible opening of different branches. The business would be able to open another
branch with balance higher than 100,000.00. We would then search for a possible place to open
one, calculating the rent expense and supplies expense.
Strategic Partners
Company Background
As a newly founded company in 2020, Da BestMilk Tea has become one of the well-known
milk tea shop near Polytechnic University of the Philippines – College of Engineering. Da
BestMilk Tea uses freshly brewed tea infused with different natural flavors to make the best bubble
tea drink in town! Da BestMilk Tea also utilizes technology, especially the Android Technology,
to have a better service to its customers. Genuine, memorable, and special -- this is what Da
BestMilk Tea brings in each and every cup that’s especially made FOR YOU.

Ownership
Da BestMilk Tea falls under Limited Partnership business organization form. The company
started as a joint between friends in whom, as we know of, the founders of this company. Under
Co-ownership, the founders and owners of the company are more flexible in their investments.

Goals and Objectives

Our goal is to create an eastern version of the coffee shop to attract the fast-paced and
health-conscious youth. With the support of our partners and consultants, we will keep inventing
local flavored drinks that go well with the aroma of tea, in order to establish a tea drinking culture
worldwide.

Timeline
Below is the timeline of the company Da BestMilk Tea from the time it was conceived,
ventured upon, the company creation, and its startup.
 February 28, 2020 – The Company Founders have decided to have a joint venture for a
milk tea shop company.
 March 10, 2020 – The Founders have decided the name of the company, Da Best Milk Tea.
Ideas and strategies were conceived for the business.
 March 12, 2020 – Legal documents were presented for the official startup of the Company.
The company consultant give their approval for the said startup.
 March 14, 2020 – Emmanuel Ryan R. Gamlanga, one of the Co-Owners of Da BestMilk
Tea, was elected as the President and CEO by the Co-Owners and the Board of Directors.
 March 15, 2020 – Legal documents were presented and finalized to the consultants of the
Company.
  March 16, 2020 – This is supposedly the opening date of the first branch of Da BestMilk
Tea. Unfortunately, the date was moved indefinitely due to the COVID-19 global pandemic.

Future Opportunities
For the future opportunities of the company, they may expand not only selling milk tea but
also other beverages that will get the heart of people of all ages. The company, in the future, may
open up more branches and allow franchises for other businessman across the globe.

SWOT Analysis
Strengths
 Unique Milk Tea
 Fast Order, 1 min/glass
 Superior Technology
 Good Promotions and Prices
Weaknesses
 The only primary target customers are the students of College of Engineering in
Polytechnic University of the Philippines.
 Fewer products than other brands.
 Just a newly opened branch in an already competitive market.
Opportunities
 They can sell old or original flavor.
 The shop is very, very near to their target customers, the students.
Threats
 High competition from beverage brands.
 Beverage shops with a concept in the market that produce a lot of nutritional benefits.

Organizational Chart
Product
Description
Da BestMilk Tea uses different natural flavors to make the best milk tea drink in town.
Indulge the flavor of the tea and be satisfied by the chewy sensation of our home made pearls.

Specifications
Da BestMilk Tea Specials:
 Wintermelon Milk tea
 Okinawa Milk tea
 Matcha Milk tea
 Chocolate Milktea
 Hokkaido Milktea
Sizes:
 Small (12oz)
 Medium (16oz)
 Large (24oz)

Outlook /Packaging
Intellectual Property
Logo:

Da BestMilk
Tea

Finished Product
Cities
Target Location/Map

PUP CONDOTEL BUILDING

NEAR PUP COLLEGE OF
ENGINEERING AND
ARCHITECTURE BESIDE
CHEF VON
Floorplan

SERVICE AREA
Equipment

JIGGER STIR BAR

TEA BUCKET
SHAKER

TAPIOCA SCOOP SEALER MACHINE

Marketing
Promotion Strategies
Da BestMilk Tea would capitalize on the advantages of using social media on promoting
our product. This allows us to reach out to different and more audiences for them to find out about
us. Events and promos can also be used as posts to further attract more viewers and customers to
buy our products. Inquiries would also be answered whenever an audience would like to ask about
something. Moreover, those who are on our page would also be encouraged to share to their friends
or relatives about our products. This would ensure that the audiences we can reach chains on a
reliable rate.

Advertisement
Advertisement would also be handled using social media. Creative posts will be used about
our products to enhance its effect, making the viewer of the post to possible crave thinking about
the product stated on the post.
Posting about the products will be done in a daily fashion. This ensures our customers to
daily be informed about the milktea varieties we can bring. Posting about our events and promos
can also be a great advertisement for us, as this can possibly attract customers to buy our products.
Also, this can help us in boosting the viewers of our page and possibly gain more audiences as
more posts are displayed.

Tagline
The tagline of Da BestMilk Tea should enunciate about the word “best” on its name.
Making those who read the tagline wonder if it is really the best, therefore, makes them possibly
wanting to try one of our products. Thus, we have decided to have our tagline be:

“Bringing to your taste buds what’s best, only here at Da BestMilk Tea!”

This tagline focuses on making its reader wonder if it is legitimate. Turning them curious
about the taste of our product. Moreover, this would also help in the advertisement and marketing
of the product, as it can also be used on social media posts.
Target Customers
The target customers of our product would be the general public, for we believe that
everyone deserves a nice milktea break that can help them to relax, and of course, make them feel
the pleasure in consuming something delicious. Here at Da BestMilk Tea, anyone who craves for
a delightful milktea is always welcome. Anyone can be a part of Da BestMilk Tea family.

Distribution
The product distribution of the Da BestMilk Tea would only wherever the shop will open.
This means that all supplies needed to dish out the products would be concentrated on that shop
and that shop only. Of course, if there are branches, that shop would also have access on the
distribution. But for now, only one shop would be open, therefore, it is the only one that has
necessary supplies.

Internet Promotions
As stated in the marketing and advertisement plan of Da BestMilk Tea, we will be relying
on the advantages of using social media to help us in getting customers and selling more products.
Thus, internet promotions would rely solely on using the social media and getting as much viewers,
and possible customers, as we can using our posts or blogs.

Technology Innovation
Da BestMilk Tea uses a localhost on making the customers take their orders. This would
help them in seeing our products some more, also, it makes making an order easier by them just
tapping and easily viewing the receipt as they buy more products. Thus, making the transaction
more transparent and easier. Moreover, this would make the accounting much easier after the
business hours, as the total and the profits would easily be viewed at the end of each day.

Alternative Marketing
If social media marketing still can’t do it, an alternative would be using and posting flyers
about Da BestMilk Tea in key locations. This won’t be more efficient and have less audience that
can reach than social media, but this can still work as a creative flyer can also have an equal or
more appeal when compared to a social media post.
Flyers can be distributed to customers who brought our products, and this can also have a
promo that can make them want to return. Moreover, a person can also be assigned to distribute
flyers on locations near the store to inform any passerby about us.
Market Research
The proprietors decided that in order to maximize the time and effort to be expended for
researching about the latest preferences of the target costumers, a Survey must be conducted on a
randomized selection of students of the Polytechnic University of the Philippines, Sta. Mesa
Campus. The survey questions are as follows:
 The survey was conducted around the vicinity of the area where the product will be sold.
After conducting the survey, the results are as follows:

The survey results express that out of 44 respondents, 25 are male and 19 are female.

The survey results express that out of 44 respondents, 25 are 20 to 29 years old, 9 are 13 to
19 years old, 11 are 30 to 39 years old, 3 are 40 years old and above, and 3 are 12 years old and
below.
 The survey results express that out of 44 respondents, 28 of the respondents drink milk tea
while 16 of the respondents do not.

The survey results express that out of the 28 respondents who drink milk tea, 12 of the
respondents prefer milk tea over tea, 9 of the respondents prefer milk tea over coffee, and 7 of the
respondents prefer milk tea over other alcoholic and nonalcoholic beverages.
 Out of the 28 respondents who drinks milk tea, 14 of the respondents prefers Thai Milk
Tea flavor, 4 prefer Black Milk Tea flavor, 4 prefer Green Milk Tea flavor, 3 prefer Taro Milk Tea
flavor, 1 prefer Mango Milk Tea flavor, 1 prefer Strawberry Milk Tea flavor, 1 prefer Coffee Milk
Tea flavor, and none prefer Almond Milk Tea flavor as their first preference.

Out of the 28 respondents who drinks milk tea, 2 of the respondents prefers Thai Milk Tea
flavor, 9 prefer Black Milk Tea flavor, 8 prefer Green Milk Tea flavor, 1 prefer Taro Milk Tea
flavor, 3 prefer Mango Milk Tea flavor, 1 prefer Strawberry Milk Tea flavor, 1 prefer Coffee Milk
Tea flavor, and 3 prefer Almond Milk Tea flavor as their second preference.

Out of the 28 respondents who drinks milk tea, 3 of the respondents prefers Thai Milk Tea
flavor, 3 prefer Black Milk Tea flavor, 6 prefer Green Milk Tea flavor, 6 prefer Taro Milk Tea
flavor, 2 prefer Mango Milk Tea flavor, 5 prefer Strawberry Milk Tea flavor, 3 prefer Coffee Milk
Tea flavor, and none prefer Almond Milk Tea flavor as their third preference.

Out of the 28 respondents who drinks milk tea, 3 of the respondents prefers Thai Milk Tea
flavor, 2 prefer Black Milk Tea flavor, 2 prefer Green Milk Tea flavor, 7 prefer Taro Milk Tea
flavor, 7 prefer Mango Milk Tea flavor, 2 prefer Strawberry Milk Tea flavor, 5 prefer Coffee Milk
Tea flavor, and none prefer Almond Milk Tea flavor as their fourth preference.

Out of the 28 respondents who drinks milk tea, none of the respondents prefers Thai Milk
Tea flavor, 2 prefer Black Milk Tea flavor, 3 prefer Green Milk Tea flavor, 2 prefer Taro Milk Tea
flavor, 10 prefer Mango Milk Tea flavor, 5 prefer Strawberry Milk Tea flavor, none prefer Coffee
Milk Tea flavor, and 6 prefer Almond Milk Tea flavor as their fifth preference.
 Out of the 28 respondents who drinks milk tea, 16 of the respondents prefer milk tea with
sugar, 10 prefer milk tea without sugar, 26 prefer milk tea with crystals, 24 prefer milk tea with
pearls, 4 prefer small-sized milk tea, 15 prefer large-sized milk tea, and 8 of the respondents prefer
regular-sized milk tea.

The survey results shows the proprietors who are the clients, what flavors should they sell,
what size variety should they do, and what features and add-ons should the proprietors incorporate
to maximize their sales.
Profitability
Sales
The amount of sales would purely be dependent on the first day sales where there would
be an influx of customers trying out the product. The amount saved up would then be used for
trying out different flavors to be implemented to the shop, restocking the inventory, paying
employees, and possible opening of different branches.

Profit
The calculated amount of profit that we would gain is 10% per milk tea sold, starting from
the ingredients, salary of the employees, and the procurement of ingredients, excluding the tools
used. The prices would go up as well as the brand gets more popular and have better influence,
thus, increasing the profit.

Inventory
Items Amount

Straws 100 boxes

Cups 100 boxes

Ingredients 10 boxes
Machines 2

Food Cart 1
*Per cart
The inventory consists of straws, cups, ingredients, machines, food carts. The ingredients
would always have at least 10 packs in storage per branch, which means if there are 2 branches
then the inventory will prepare at least 20 packs in case of emergency. Packaging items like straws
and cups, since they are relatively cheaper would have more in storage compared to the ingredients,
the machines would come and go from the inventory in case of broken machines, they will be
repaired and be used for emergency, while the branch with broken machine would be replaced
with a new/repaired one. Food carts would be constructed whenever there is a plan to open another
branch, or else there would not be one in store.
Chart of Journal
Account # Account Name Account Type
1 Cash Asset
2 Office Furniture Asset
3 Shop supplies Asset
4 Accounts Payable Liability
5 Jeremiah Roberto, Capital Owner’s Equity
6 Kate Dianne Hugo, Capital Owner’s Equity
7 Emmanuel Ryan Gamlanga, Capital Owner’s Equity
8 Mherwin Marindo, Capital Owner’s Equity
9 Angela Enriquez, Capital Owner’s Equity
10 Janzeen Mitz, Capital Owner’s Equity
11 Karl Edward, Capital Owner’s Equity
12 Fees earned Revenue
13 Office Supplies Expense Expense
14 Rent Expense Expense
15 Branch expense Expense

Forecast
Asset = Liabilities + Capital
Account Name Debit Credit Balance
Cash 100,000.00 100,000.00
Office Furniture 40,000.00 60,000.00
Shop Supplies 30,000.00 30,000.00
Accounts Payable 20,000.00 50,000.00
Jeremiah Roberto, Capital 5,000.00 55,000.00
Kate Hugo, Capital 5,000.00 60,000.00
Emmanuel Gamlanga, 5,000.00 65,000.00
Capital
Mherwin Marindo, Capital 5,000.00 70,000.00
Angela Enriquez, Capital 5,000.00 75,000.00
Janzeen Mitz, Capital 5,000.00 80,000.00
Karl Edward, Capital 5,000.00 85,000.00
Fees earned 20,000.00 105,000.00
Office Supplies Expense 20,000.00 85,000.00
Rent Expense 20,000.00 65,000.00
Branch Expense 40,000.00 25,000.00
Monitoring
The business would be able to open another branch with balance higher than 100,000.00.
We would then search for a possible place to open one, calculating the rent expense and supplies
expense. The main headquarters expense would also be included. The going in and out of
assets/items would be strictly monitored to ensure that the balance would always be accurate.