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    Redstars Pres

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    Redstars Pres

    Uploaded by

    api-744372191
    47 views18 pages

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    redstars pres

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    Copyright:

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    47 views18 pages

    Redstars Pres

    Uploaded by

    api-744372191

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    CHICAGO RED STARS

    PR CAMPAIGN
    By: Bianca Palacios and Maya Villeneuve
    Chicago Red Stars
    ● Based out of Chicago,
    Illinois
    ● Team in the National
    Women’s Soccer League
    ● Home stadium is SeatGeek
    Stadium in Bridgeview,
    Illinois
    ● Key Players: Mallory
    Swanson, Yuki Nagasato,
    Alyssa Naeher
    History
    • The Chicago red stars were established in 2007
    • They started off in the WPSL with 6 other teams
    • In 2011, they made it to the WPSL championship and lost to the
    California Wave
    • From 2009-2012 was another league that the Red Stars joined called
    the WPS
    • In 2011, the Red Stars bought the rights from the WPSL
    • At the start of the 2013 season, the NWSL was formed
    • In 2019, the Red Stars had their first championship appearance
    • In 2021, the Red Stars had their second championship appearance
    Current
    ● Two key players were missing in the 2021 season due to injury ( Julie Ertz & Alyssa
    Naeher)
    ● Watt & Pugh entered the 2021 season bringing a new energy offensively to the team
    ● Boyd and Miller stepped into Naeher role making huge adjustments
    ● The 2021, season was the best winning season at home they’ve had
    ○ The record: 8-2-2
    ● Sarah Gordon received the “Feat of iron woman”
    Coaches/Ownership
    ● Coached by Rory Dames
    for 10 years before he was
    fired from his position and
    banned from the league
    ● Head Coach: Chris
    Petrucelli
    ● Assistant Coach: Ella
    Masar
    ● Ownership Board: Kim
    Vender Moffat, Dean
    Egerter, Abel Lezcano,
    Colleen Mares, Brian
    Walsh, and Kevin Willer
    Goals and Objectives

    Goal

    • Bring awareness to families in the


    Chicago area

    3 Objectives

    • Partnership with the Chicago Cubs


    • Themed promotional nights
    • Affordable youth clinics
    Key Publics

    Target audience is local YMCA famlies and


    the eclipse select soccer clubs

    Chicago Cubs fans are targeted due to


    Mal & Dansby Swanson
    • The trade was beneficial to the Redstars to help
    bring awareness
    Key Publics

    ● YMCA Members have different club sports

    ● Eclipse select soccer will help gain view ship to


    the players being fans of professional sports
    ○ This will extend viewership to their families
    ● This helps bring awareness and interest to the
    sport throughout Chicago
    Key Messages
    Chicago Cubs Fans

    • Family Environment
    • Inspire, motivate, and improve the community
    • Chicago pride

    Local YMCA Members and Families

    • Community improvement
    • Healthy spirits, Mind, and Body
    • Implement inclusion

    Eclipse Select Soccer Club

    • Female Empowerment
    • Equality for future generations
    • Fight for your rights
    Communication Channels
    ● A podcast with Mal & Dansby Swanson as The host
    ● The main goal is to create a family environment within Chicago
    ● Having Guest from different industries from Chicago
    Communication
    Channels
    • Instagram and Tik Tok
    accounts are another form on
    communication
    • This promotes any upcoming
    events about the organization
    and mission
    • By using Tik Tok this allows
    viewers to see highlights
    weekly
    • This allows fans to recognize
    the whole roster
    • Appearances in the
    community is another way to
    communicate
    • This makes the relationships
    with the community and The
    Red Stars more personable
    Campaign Budget
    ● Podcast
    ○ The podcast producer will make $60,000 to support the cost of living in Chicago
    ○ Equipment: Rodecaster, headsets, microphones, cameras, SD cards, editing software
    ● Instagram and TikTok
    ○ A salary of $45,000 will be paid to the social media manager to manage both the Instagram account and TikTok account
    ○ Equipment: camera, photo editing software, ring light, iPad
    ● Appearances
    ○ The cost for appearances would come in the form of travel for the staff and players
    ○ Costs: Vehicles, Food, Gas,
    ● Newsletter
    ○ The social media manager will also be in charge of writing the ad for the YWCA Newsletter
    ○ The expenses will come from putting the ad in the newsletter twice a month for the whole year
    Campaign Budget
    Campaign Budget $115,000

    Social media Manager (Salary) $45,000

    Podcast Producer (Salary) $60,000

    Equipment for Podcast $2,100

    Equipment for Social Media $1,230

    Transportation $5,000

    YMCA Newsletter $1,300

    Total Cost $114,630


    Execution
    ● Podcast
    ○ Create list of potential podcast guest
    ○ Schedule time to record with guest
    ○ Edit recorded film
    ● Instagram
    ○ Schedule shoot with partners and players
    ○ Get candid photos of players at events
    ○ Review and edit footage
    ○ Make a post on social media account
    ● TikTok
    ○ Record content using equipment
    ○ Edit film and review
    ○ Make post on Tik Tok account
    Execution
    ● Appearances
    ○ Ask Eclipse Select Soccer (ESSC) to join the Red Stars at games
    ○ Schedule player appearances at ESSC practices
    ○ Arrange time to take photos of ESSC and CRS players together
    ● YMCA
    ○ Reach out to local YMCA camps
    ○ Arrange deal to place add in YMCA newsletter
    ○ Edit and review ad to be placed in newsletter
    ○ Share newsletter to members and their families
    Evaluation

    TICKET SOCIAL SOCIAL RETURN ON


    SALES MEDIA MEDIA AD SPEND
    FOLLOWING VIEWERSHIP (ROAS)
    References
    About Us. Chicago Red Stars. (n.d.). Retrieved February 8, 2023, from https://www.chicagoredstars.com/about-us

    Chicago Red Stars. (2022, February 19). Chris Petrucelli named as New Chicago Red Stars Head coach. Chicago Red Stars. Retrieved February 8,
    2023, from https://www.chicagoredstars.com/post/chris-petrucelli-named-as-new-chicago-red-stars-head-coach#:~:text=Chicago%2C
    %20Ill.,Chris%20as%20our%20head%20coach.
    Chicago Red Stars. (2023). Ownership. Chicago Red Stars. Retrieved February 8, 2023, from https://www.chicagoredstars.com/ownership

    Chicago Red Stars. (2023, January 11). Chicago red stars add Ella Masar to coaching staff. Chicago Red Stars. Retrieved February 8, 2023, from
    https://www.chicagoredstars.com/post/chicago-red-stars-add-ella-masar-to-coaching-staff#:~:text=Ella%20Masar%20will%20join
    %20the,and%20passionate%20about%20player%20growth.
    CRS Cares Foundation. Chicago Red Stars. (n.d.). Retrieved February 8, 2023, from https://www.chicagoredstars.com/crs-cares-foundation
    McEachran, F., Benjamin, D. C., Lucentis, E., & John, E. (2011, November 1). Understanding sociographics in market research. Fiona McEachran.
    Retrieved February 8, 2023, from https://fionamceachran.com/understanding-sociographics-in-market-research/
    Reference
    SoccerBible. (2022, August 23). Sarah Gorden on being a mother, her recovery & debuting for Angel City. SoccerBible. Retrieved February 8,
    2023, from https://www.soccerbible.com/interviews/2022/08/sarah-gorden-on-being-a-mother-her-recovery-debuting-for-angel-city/

    Wadera, R. (2021, November 5). 7 things you need to know about the chicago red stars historic season. Girls Soccer Network. Retrieved February
    8, 2023, from https://girlssoccernetwork.com/7-things-you-need-to-know-about-the-chicago-red-stars-historic-season/

    Watkins, C. (2019, July 25). How the Chicago Red Stars made the World Cup bump a reality. Equalizer Soccer. Retrieved February 8, 2023, from
    https://equalizersoccer.com/2019/07/25/how-the-chicago-red-stars-made-the-world-cup-bump-a-reality/

    Watkins, C. (2022, July 29). Saturday's soldier field match is an opportunity for the Red Stars' chicago homecoming. CHGO. Retrieved
    February 8, 2023, from https://allchgo.com/2022/07/28/saturdays-soldier-field-match-is-an-opportunity-for-the-red-stars-chicago-
    homecoming/

    Yates, S. (2022, October 3). Report of the Independent Investigation to the U.S. Soccer Federation Concerning Allegations of Abusive Behavior
    and Sexual Misconduct in Women’s Professional Soccer. www.kslaw.com. Retrieved February 8, 2023, from
    https://www.kslaw.com/attachments/000/009/931/original/King___Spalding_-_Full_Report_to_USSF.pdf?1664809048

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