2014 Ivy Sports Symposium Program

PRINCETON 2014
NOVEMBER 14, 2014 | PRINCETON HYATT | PRINCETON, NJ
E V EN T P R O G R A M
PRINCETON VARSITY CLUB

Education Through Athletics
The mission of the Princeton Varsity Club is to implement and support programs that perpetuate
and enhance the Performance, Values and Community of Princeton Athletics and the University,
and thereby contribute to Education Through Athletics at Princeton.
Annual programming & events supported by the PVC include:

Gary Walters 67 PVC Awards Banquet

PVC Letter Sweater Program
Tigers in the Community Program, including

Weapons of Mass Construction, Coach for College,

the PVC Service Circle and Reading with the Tigers

PVC Weight Room in Jadwin Gym
Jake McCandless 51 PVC Speaker Series

Freshman-Sophomore Welcome Barbecue
On-campus pre-game receptions and special events
PVC On the Road receptions and special events
Seasonal Coaches Luncheons
PVC website PrincetonVarsityClub.org
All gifts to the PVC are fully tax-deductible and benefit all 38 varsity athletics programs.
Membership in the PVC is open to all supporters of Princeton Athletics.
For more information about the Princeton Varsity Club, visit www.PrincetonVarsityClub.org.
CONTENTS
WELCOME // 4
SPONSORS & PARTNERS // 5

PLANNING COMMITTEE & BOARD OF DIRECTORS // 7
ADVISORY COMMITTEE & YOUNG LEADERS COMMITTEE // 9
SHARK TANK // 11
FELLOWSHIP PROGRAM // 12-13
AGENDA OUTLINE // 14
Registration, Networking Breakfast;

Welcome & Opening Remarks,
Organizational Philosophies: Building a Winning Culture............................................................................................... 15
10 NEXT Class of 2014 Ceremony.................................................................................................................................... 16
1A Digital Media: The Evolution of Sports Consumption,
1B A World of Talent: Navigating the Global Sports Landscape....................................................................................... 19
1C Sport for Social Impact: Shared Value,
1D College Athletics: The Future of the NCAA & Amateur Sports................................................................................... 20
1E Career Acceleration Workshop,
2A Athlete Representation: Contracts, Clients & Careers............................................................................................... 21
2B Entrepreneurship: The Intersection of Tech & Sport,
2C Diversity in Sport: Leveling the Playing Field.............................................................................................................22
2D Sports Analytics: Where Are We Going Next?
2E Marketing & Partnership Activation Workshop..........................................................................................................23
Lunch A Shark Tank Competition,
Lunch B Event Marketing: Creating Memorable Experiences..........................................................................................24
Lunch C Minor League Sports: Thriving in a Competitive Landscape ..............................................................................25
3A The Changing Face of Sports Partnerships,
3B Economics of Professional Sports Leagues: Growth, Parity & Popularity ...................................................................26
3C Sports Journalism: The Age of Information
3D Fan Marketing & Engagement: Building an Authentic Relationship...........................................................................27
3E Partnership Development & Corporate Social Responsibility Workshop,
Sports Business Today: Leadership in the Global Economy.............................................................................................28
About Sports Symposium Inc.........................................................................................................................................29
@SPORTSSYMPOSIUM //
WELCOME
The Return to Princeton
Greetings,
On behalf of the entire 2014 Ivy Sports Symposium Planning Committee, Board of Directors, Advisory Committee, Young Leaders
Committee and Sports Symposium Fellow, it is our distinct pleasure to welcome you to the 9th Annual Ivy Sports Symposium.
Today, the Ivy Sports Symposium returns to its roots at Princeton University, where just less than nine years ago it originated
as a vision of former Princeton undergraduate, Chris Chaney. Featuring 25 speakers from diverse corners of the industry, the
Princeton Sports Symposium was born. It set out to bring together industry leaders and their potential successors to cultivate
both information sharing and relationship building. Almost a decade later, the Symposium has now featured over 400 unique
speakers from around the globe and attracted student attendees from over 50 colleges and universities. Despite this growth, we
are proud that the mission of the Symposium has stayed the course.
Each year, the Ivy Sports Symposium recognizes individuals and organizations that have accomplished truly exceptional and
outstanding feats within the industry and places a spotlight on those destined to shape its future. We hope that the synergy
developed through bringing these two groups together will spark ideas and innovative approaches to conquering the challenges
that lie ahead and taking advantage of the industrys greatest opportunities.
Furthermore, this event would not be possible without our valued sponsors and partners. Their tremendous generosity has
enabled the Ivy Sports Symposium to become one of the worlds premier sports business conferences.
Finally, we thank you for your support and are delighted to host you at what will undoubtedly be our best installment yet.
Best Regards,
Alexander Smith (Cornell 15)

Co-Chair, 2014 Planning Committee
Ivy Sports Symposium
\\ #ISS2014
Jacqueline Bartolomeo (Columbia MS 15)

Co-Chair, 2014 Planning Committee
THANK YOU
Gold Sponsors
PRINCETON
VARSITY CLUB
Silver Sponsors
columbia
un i v er si t y
SPORTS
MANAGEMENT
Master of Science
Associate Sponsor
Official Media Partner
Where
theFinalists
Best
Shark Tank
Come for the Best
Individuals
Ian Bakar
Carolyn Cooper
David Cushnan
James Emmett
Robin Harris
Mollie Marcoux
Isaac Serwanga
Kellie Staples
Steve Zirpoli
The 2014 Ivy Sports Symposium is hosted by the Princeton Varsity Club and the
2014 Ivy Sports Symposium Planning Committee.
@SPORTSSYMPOSIUM //
GET INSIDE THE INDUSTRY
TOTAL COVERAGE
www.sportspromedia.com
@SportsPro
SUBSCRIBE TODAY
PRINT SUBSCRIPTION UK149.00 | DIGITAL SUBSCRIPTION UK94.99
To subscribe please visit our online shop at www.sportspromedia.com/shop
or contact us on the details below.
Call: +44 (0) 20 7549 3250 | Email: [email protected] | Visit: www.sportspromedia.com
TEAM
Planning Committee
Jacqueline Bartolomeo (Columbia MS 15)

Co-Chair
Alexander Smith (Cornell 15)

Co-Chair
Kathryn Blitz (Penn State University 16)

Communications/PR Director
Jason Fixelle (Harvard JD 16)

Strategic Marketing Director
Alexander Gimenez (Cornell 15)

Content Director
Richard Lee (Columbia 15)

Special Projects Director
Andrea Pascual (Penn 17)

Attendee Experience Director
Chris Perez (Princeton 16)

Social Media/Logistics
Jared Unatin (Michigan State 15)

Speakers Director
Board of Directors
Charles Baker
Partner, Global Sports,
Media and Entertainment Group,
DLA Piper
Erika Mueller, Ex-Officio

Executive Director,
Sports Symposium Inc.
Joe Becher, Co-Chairman

Principle
International Sports Practice,
Odgers Berndtson
Doug Perlman
Founder & CEO,
Sports Media Advisors
Chris Chaney, Co-Chairman

Founder & CEO,
Chaney Group Holdings
Steve Tseng
Chief Sales Officer,
WTA
Steve Hellmuth
Executive Vice President,
Operations and Technology,
NBA Entertainment
Jamie Zaninovich
Deputy Commissioner & COO,
PAC 12 Conference
@SPORTSSYMPOSIUM // 7
Learn to play
the long game.
Leadership | Finance | Marketing | Ethics | Analytics
PaRt-time and full-time oPtionS
SportS ManageMent
Master of Science
nov
17
Information Session
RSVP and leaRn moRe online
ce.columbia.edu/iss14
TEAM
Advisory Committee
Lucien Boyer
Global President & CEO,
Havas Sports & Entertainment
Anthony Caponiti
Co-Founder & Partner,
Activ8Social
Scott Carmichael
Founder & CEO,
Prodigy Sports
Joe Favorito
Strategic Communications,
Marketing & Branding Consultant
Eric Guthoff
Founding Partner,
GlideSlope
Ben Hatton
GM, Europe,
Raptor Sports Properties
Ray Katz
Managing Partner,
Source1 Sports
Gabrielle Langman
Managing Partner,
The Rhiannon Group
Christopher Lencheski
CEO,
Phoenicia Sport & Entertainment
Patrick McGee
President,
ProVentures
Jim McCloud
Vice President, Sponsorship Sales,
Major League Baseball
Advanced Media
Nick Meacham
Managing Director,
SportsPro Media
Ben Sturner
Founder & President,
Leverage Agency
Frank Vuono
Co-Founder & Partner,
16W Marketing
Marc Reeves
International Commercial Director,
National Football League
David Sternberg
Head, Media,
Manchester United
Young Leaders Committee
Brandon Bagley
Vice President,
Chaney Group Holdings
Jason Belzer
Founder & President,
GAME, Inc.
Andrea Pagnanelli
Commercial Director,
Relevent Sports
Alex Rosen
Associate,
Proskauer
Caitlin Moyer
Director - New Media,
Milwaukee Brewers
Jared Schoenfeld
Managing Director,
New Stadium Partnerships & Strategy,
Miami Dolphins
David Oestreicher
Co-Founder & Managing Director,
Manhattan Sports Business Academy
John Younger
Director of Partnership Sales,
International Speedway Corporation
SHARK TANK
Introducing the Shark Tank Competition
Dear Guests,
Sports Symposium Inc. is pleased to announce the launch of the Ivy Sports Symposium Shark Tank Competition! This opportunity
was created to offer sports-related start-ups a platform to share their ideas and accomplishments with event attendees.
Staged before a unique audience of aspiring and accomplished sports business professionals at the conference, shortlisted
teams will provide compelling cases to highlight their entrepreneurial accomplishments. After a call for applications, three
impressive finalists were selected.
Presentations and ideas will be evaluated by our judges panel which includes five established sports industry professionals
who have experience and expertise in entrepreneurship, venture capitalism, marketing and start-ups, among other specialties.
The judges will initiate a question and answer session following the presentations and base their decision on the following
criteria: value proposition, the opportunity teams have identified, idea originality and innovation, market potential and the
likeliness of whether they would invest.
The winning team will receive advisory services and one all expense round trip airlines ticket to anywhere in the world, provided
by Turkish Airlines.
Good luck to our finalists!
Sincerely,
Jason Fixelle (Harvard JD 16)

Strategic Marketing Director, 2014 Planning Committee
Richard Lee (Columbia 15)

Special Projects Director, 2014 Planning Committee
The
IVY
SPORTS
SYMPOSIUM
Fellowship
PRO
GRA M
PROGRA
2014/2015 FELLOW
LAURA BERESTECKI
THE IVY SPORTS SYMPOSIUM
LAURA BERESTECKI is a second year law student at Boston College Law
FELLOWSHIP PROGRAM WAS CREATED IN
School. A 2013 Boston College graduate with a degree in Slavic Studies,
2011 TO PROVIDE TALENTED GRADUATE
Laura aspires to merge her interest in the Russian language with hockey
AND UNDERGRADUATE STUDENTS WITH
in order to pursue a sports related career.
A UNIQUE OPPORTUNITY TO ACTIVELY

CONTRIBUTE TO THE SUCCESS OF THE
IVY SPORTS SYMPOSIUM. EACH YEAR,
THE SYMPOSIUM SELECTS UP TO TWO
At Boston College Law School, Laura has been instrumental in BC Laws

Sports and Entertainment Law Society, and is currently the groups
president. As secretary of the club last year, she spear headed various
events and social media endeavors. She is also the Northeast coordinator
STUDENTS TO PROVIDE CRITICAL
for the National Sports and Entertainment Law Society. Laura has
SUPPORT ON A VARIETY OF SYMPOSIUM
internship experience with Talks on Law, currently moderates The Final
VENTURES AND TO WORK WITH THE
Sentence literary blog and works at the Gifford Cat Shelter.
EXECUTIVE DIRECTOR ON MANY

IMPORTANT ORGANIZATIONAL TASKS.
In her spare time, Laura attempts to maintain her current streak of

missing just one BC hockey home game in seven years.
12
\\ #ISS2014
S P O R T S for
HOW
2014 SAW
EVERYONE
A RISE IN
A C C E P TA N C E
BY LAURA BERESTECKI
Sams sexuality by showing him and his boyfriend celebrating

his draft selection on ESPN was an important step forward for
the league. And the changes arent just in mens professional
sports; numerous college athletes came out this year as well,
and the WNBAs Brittney Griner released a biography focused
on the challenges she faced before and after coming out and
recently got engaged to fellow WNBA player Glory Johnson.
s we look back on the events that shaped the sports

industry
in the
2014,
it is easy
to focusthe
onsports
the negatives.
As we look
back on
events
that shaped
industry
When
about
what happened
the world
of
in 2014, it is
easy thinking
to focus on
the negatives.
When in
thinking
about
sports this
pastwyear, many peoples first thoughts
what happened
in the
will be of Ray Rice, Adrian Peterson, or Donald Sterling. The
negative reactions to these scandals were inescapable, and
the leagues will certainly have to learn how to address such
problems in more effective ways now that information spreads
so quickly through social media. However, there have also been
many positive changes in sports this year that deserve our
attention. One of the most important things to happen in the
sports industry this year has been the promotion of the idea that
sports are for everyone. Looking at the major sporting events in
2014, from the NFL Draft to the Winter Olympics, weve been
able to witness how far the sports industry has come in terms
of acceptance.
In addition to the strides made this year by LGBTQ athletes,

womens sports also gained some traction. Mens teams have
traditionally been the moneymakers, but respect for female
athletes is growing. The intense competition seen in womens
hockey at the Olympics certainly helped this trend. The success
of the USA and Canadian teams has resulted in an increased
interest in the sport, especially among younger girls. Female
athletes are also gaining more respect; in October, both Anne
Schleper and Hilary Knight practiced with NHL teams, and in
August, Little League pitcher Mone Davis became a national
sensation. Davis was recently featured in a moving ad for
Chevrolet in which she states, I throw 70 miles per hour thats throwing like a girl. These acknowledgements that
women belong in sports just as much as men do extends off
the playing field too Michele Roberts, the new head of the
NBPA, is a woman.
The area in which weve seen the most change this year has
been the acceptance of LGBTQ players, particularly with male
athletes. The founding of You Can Play in 2012 was a big first
step in helping to foster acceptance for gay athletes in sports,
and in 2014 the group hit some big milestones. In January,
Gabriel Landeskog of the Colorado Avalanche voiced his support
for the organization. With Landeskogs support, every team
in the NHL now has at least 1 player that has publicly agreed
with the organizations motto: if you can play, you can play.
Additionally, every NHL team showed their support on Spirit
Day in October of this year, with many of them making their
social media avatars purple or tweeting about You Can Play and
GLAAD. The NHL lacks an out player, but their willingness to
support acceptance seems to grow every year.
As we reflect on the great steps towards equality that the

sports industry has made this year, it is also important to
recognize what we can do to keep making things better. The
reporters that made ignorant remarks about Michael Sam
and the racist recordings of Donald Sterling remind us that
there will always be people who dont easily accept change.
Similarly, Russias harsh homosexuality laws and the stress
they caused for Olympic athletes should serve to show us that
we need to figure out how to engage with the global sports
industry without compromising our standards.
Other leagues have made important strides this year as

well. The NBA had their first openly gay player when newlyout Jason Collins signed with Brooklyn in February. Upon his
signing, Collins jersey rose to the top sales spot on NBA.com.
Similarly, the NFL saw openly gay player Michael Sam drafted
by the Rams, although he failed to make the team. Regardless
of whether or not he makes it in the NFL, the normalization of
Women fought back against gender issues this year;

complaints about the pink, overly-feminized merchandise
options offered to women show that it is important to market
to your actual audience, not just your perceptions of them,
while the wage gap between male and female athletes should
encourage us as industry professionals to consider how we
can continue to grow the popularity of womens sports. But
perhaps most importantly, the success and popularity of
female athletes and gay athletes in the past year shows us
that no matter what part of the industry we work in, we should
in fact be judging others based on dedication and skill.
AGENDA OUTLINE
8:00 AM12:00 PM
Registration
8:00 AM9:00 AM
Networking Breakfast
9:00 AM9:15 AM
Welcome & Opening Remarks
1:05 PM1:50 PM
Marketing & Partnership Activation Workshop
9:15 AM9:45 AM
10 NEXT Class of 2014 Ceremony
1:30 PM3:00 PM
Networking Lunch
9:45 AM10:45 AM
Organizational Philosophies:
Building A Winning Culture
1:45 PM2:35 PM
Lunch A Shark Tank Competition
1:45 PM2:35 PM
Lunch B Event Marketing:

Creating Memorable Experiences
10:45 AM11:15 AM
11:15 AM12:15 PM
11:15 AM12:15 PM
11:15 AM12:15 PM
11:15 AM12:15 PM
11:15 AM12:15 PM
Daniel Cohen (mod.), Vince Gennaro, Angus McNab,

Robert Schur, Adir Shiffman
REGENCY BALLROOM
REGENCY BALLROOM
Alexander Smith, Mollie Marcoux, Erika Mueller
REGENCY BALLROOM
REGENCY BALLROOM
Bernie Mullin (mod.), Scott ONeil, Mark Shapiro,
Gary Walters, Mark Wilf
Networking Break
REGENCY FOYER
REGENCY BALLROOM
WITHERSPOON JUNIOR BALLROOM

Joe Favorito, Mark French, Eric Guthoff, Dan Shanoff, Ben Sturner
CATCH
Brett Clarke (mod.), Peter Hurley, Charlie Stillitano, Donal Walsh
Lunch C Minor League Sports:

Thriving in a Competitive Landscape
1B A World of Talent:
Navigating the Global Sports Landscape
2:35 PM3:00 PM
Networking Break
3:00 PM4:00 PM
3A The Changing Face of Sports Partnerships
3:00 PM4:00 PM
3B Economics of Professional Sports Leagues:

Growth, Parity & Popularity
3:00 PM4:00 PM
3:00 PM4:00 PM
3D Fan Marketing & Engagement:

Building an Authentic Relationship
3:00 PM4:00 PM
Partnership Development &

Corporate Social Responsibility Workshop
4:00 PM4:30 PM
Networking Break
4:30 PM5:30 PM
Sports Business Today:

Leadership in the Global Economy
5:30 PM7:00 PM
Closing Reception
1:45 PM-
Come for the Best

Troy Ewanchyna (mod.), Doug Perlman, Roland Lange,
Carlos Silva, David Sternberg, Chris Wagner
CATCH
Gregg Clifton (mod.), Mariano Berenstein, Donald Fehr,
Bobby Marks, Justin Paige
1C Sport for Social Impact: Shared Value

Executive Search + Marketing + Consulting
PRINCETON
David Mingey (mod.), Nick Gates, Mollie Marcoux,
Todd Smith, Ethan Zohn
When top sports organizations are in need of senior executives,

only the best will do, so they turn to Prodigy Sports. Led by
former executives from teams, leagues and agencies, Prodigy
Sports knows just what it takes to meet and exceed the needs of
the positions theyre asked to fill. With over 50 combined years of
experience and the deeply-rooted relationships that come with it, Prodigy
Sports has candidates for any available position. Contact us and find out how
we can help build your executive team today.
1D College Athletics:
The Future of the NCAA & Amateur Sports
www.prodigysports.net
[email protected]
WILSON SUITE
Gregory Santore (mod.), Jason Belzer, Brad Edwards,
Richard Ensor, Ramogi Huma, Jamie Zaninovich
(732) 303-9950
Career Acceleration Workshop

OPPENHEIMER SUITE
David Oestreicher, Andrea Pagnanelli
Networking Break
12:30 PM1:30 PM
2A Athlete Representation:
Contracts, Clients & Careers
12:30 PM1:30 PM
OPPENHEIMER SUITE
Emily Gardner, William Mao
Where
the Best 2:35 PM
1A Digital Media: The Evolution of Sports
Consumption
12:15 PM12:30 PM
12:30 PM1:30 PM
14
12:30 PM- 2D Sports Analytics: Where Are We Going Next?

WILSON SUITE
1:30 PM
REGENCY FOYER
REGENCY FOYER

Andrew Brandt (mod.), Phil de Picciotto, Leon Rose,
Rick Shapiro, Brodie Van Wagenen
2B Entrepreneurship:
The Intersection of Tech & Sport
CATCH
Tiki Barber (mod.), Nik Bonaddio, Jason Coyle,
Gabe Lozano, Priya Narasimhan
2C Diversity in Sport: Leveling the Playing Field

PRINCETON
Robin Harris (mod.), Kevin Carr, Wade Davis,
Claude Johnson, Donna Orender
\\ #ISS2014
WILSON SUITE
Terry Lefton (mod.) , David Andrews,
Aaron Moszer, Pat OConner
REGENCY FOYER
Where the Best

Come for the Best

Ray Katz (mod.), David Abrutyn, Greg Luckman,
Lisa Murray, Steve Tseng, Eric Winter
CATCH
Bill Duffy (mod.), Bill Daly, George Daniel,
Daniel Halem, Andrew Kline, Scott Rosner

PRINCETON
Gary Hoenig (mod.), Jonathan Abrams, Bill Pennington,
Ross Tucker, Sam Walker, JJ Zachariason

[email protected]
WILSON SUITE
Ian McPherson, Tim McDermott, Hussain Naqi,
Mike Ondrejko, Jordan Schlachter, Steve Seiferheld
OPPENHEIMER SUITE
Romola Ratnam, Jamie Rocha
REGENCY FOYER
REGENCY BALLROOM
Charles Baker (mod.), Jrme de Chaunac, Stuart Goldfarb,
Andrea Radrizzani, Marc Reeves, Michelle Wilson
REGENCY FOYER & WATERS EDGE
(732) 303-9950
AGENDA
8:00AM - 9:00AM
Registration
REGENCY FOYER | Sponsored by Dorsey & Whitney LLP

Registration will remain open until 12:00 PM.
8:00AM - 9:00AM
Networking Breakfast
REGENCY BALLROOM
9:00AM - 9:15AM
Welcome & Opening Remarks
Alexander Smith,Co-Chair, Planning Committee, Ivy Sports Symposium

Mollie Marcoux, Ford Family Director of Athletics, Princeton University
Erika Mueller, Executive Director, Sports Symposium Inc.
9:15AM - 9:45AM
CLASS OF 2014 CEREMONY PAGE 16
9:45AM - 10:45AM
Organizational Philosophies: Building a Winning Culture

REGENCY BALLROOM
For any professional sports franchise to attain success, a consistent culture and philosophy of excellence must remain
at the core. Defining this culture and instilling it across all organizational levels is a necessary challenge sports
franchises must overcome. With a diverse range of employees from stadium vendors to highly-paid athletes, a sense
of team can be difficult to develop. Yet, this is a necessary task for an organization to reach its full potential. How do
franchises develop such a culture? What are the best ways to instill it on day-to-day basis? And what values are most
crucial to achieving success both on and off the field?
Moderator: Bernie Mullin, Chairman & CEO, The Aspire Group

Scott ONeil, CEO, Philadelphia 76ers, New Jersey Devils & Prudential Center
Mark Shapiro, President, Cleveland Indians
Gary Walters, Ford Family Director of Athletics Emeritus, Princeton University
Mark Wilf, Owner & President, Minnesota Vikings
@SPORTSSYMPOSIUM //
15
AGENDA
9:15AM - 9:45AM
10 NEXT Class of 2014 Ceremony

REGENCY BALLROOM
Hosts: Nick Meacham, Managing Director, SportsPro Media and
Chris Chaney, Founder & CEO, Chaney Sports Group
Now in its fourth year, the Ivy Sports Symposium-SportsPro 10 NEXT was conceived as an annual award that recognizes
outstanding individuals from the sports industry who are under the age of 30. Selected on the basis of uniqueness
and exceptional achievements, ten winners are honoredat the Ivy Sports Symposium each year. 10 NEXT recipients
represent diverse aspects of the sports industry and hail from across the globe.
Ivy Sports Symposium-SportsPro 10 NEXT Class of 2014:
Joshua Boren
Charlie Boss
Director, Business Development,

MEIS
Head, Marketing,
Europe, Middle East & Africa,
ESPN
William Mao
Vlad Marinescu
Manager, Sports Content

Partnerships,
YouTube
Director General,
SportAccord
Jamie Rocha
Senior Associate,
GlideSlope
16
\\ #ISS2014
Daniel Cohen
SVP,
Business Development and Sales,
Bloomberg Sports
Andrew Nacario
Agent, Baseball Division,

CAA Sports
James Woodroof
Head, Marketing,
England and Wales Cricket Board
Bradley Edwards
Director, International Media

Business Development,
National Football League
Andrea Pagnanelli
Commercial Director,
Relevent Sports
JA M I E R O C H A
Congratulations
on being named a
2014 10 Next.
Were fortunate to have you as part of our
team and proud of all youve accomplished.
THE GOLF LIFESTYLE NETWORK
CHANNEL
262
TELL YOUR CABLE PROVIDER
I WANT BACK9NETWORK
BACK9NETWORK.COM
IWANTBACK9NETWORK.COM
AGENDA
10:45AM - 11:15AM
NETWORKING BREAK
REGENCY FOYER | Sponsored by Prodigy Sports
1A Digital Media: The Evolution of Sports Consumption Where the Best

11:15AM - 12:15PM
Come for the Best
The way fans consume professional sports is everchanging. With the increasing use of smart phones and tablets, as well
as the the rise of digital sports consumption, the sports media landscape must adapt to stay relevant and profitable.
How can media companies continue to innovate to meet consumer needs? Where do live sporting events fit in the
convergence between online content and cable television? And what role will social media play in connecting fans with
their favorite events, teams, and players?

Moderator: Troy Ewanchyna, Vice President, Business Development and Digital Strategies,
NBC Sports Group
www.prodigysports.net [email protected]
Doug Perlman, Founder & CEO, Sports Media Advisors
Roland Lange, Major Accounts Lead, YouTube
Carlos Silva, President & COO, BACK9NETWORK
David Sternberg, Head, Media, Manchester United
Chris Wagner, EVP & Co-Founder, NeuLion
(732) 303-9950
11:15AM - 12:15PM
1B A World of Talent: Navigating the Global Sports Landscape

CATCH
Along with the globalization of sports consumption has come the globalization of the athlete talent pool. Potential
players from all over the world strive to achieve excellence in leagues from the NBA to the Premier League to Major
League Baseball and more. The growth in this talent pool growth has resulted in many opportunities and challenges
that sports leagues, teams, agencies, and unions face each day. How have teams adjusted their talent acquisition
and player development processes to deal with international leagues and players? What roles do agents and players
unions have in helping players transition to a new culture and environment? And how can leagues best manage their
relationships with one another, as well as the properties that help develop their future talent?
Moderator: Gregg Clifton, Managing Shareholder, Jackson Lewis

Mariano Berenstein, CEO, Club Atltico Boca Juniors - USA
Donald Fehr, Executive Director, National Hockey League Players Association
Bobby Marks, Assistant General Manager, Brooklyn Nets
Justin Paige, CEO, Kingfisher Investment Group
@SPORTSSYMPOSIUM //
19
AGENDA
11:15AM - 12:15PM
1C Sport for Social Impact: Shared Value

PRINCETON
Sport often serves as a unique commonality that has the potential to bring people of all racial, religious and economic
backgrounds together. In many circumstances it can break social boundaries, promote societal cohesion and trigger
positive social change in an exciting and purposeful manner. Additionally, sport has the power to provide confidence
and an opportunity to individuals across the globe. Yet to reach these lofty ideals, stakeholders in the sport for
development space face challenges around fundraising, increasing awareness, measuring impact and establishing
strategic partnerships. How do individuals and groups aiming to use sport for social change identify and achieve shared
value across their work? How do non-profits, for profits and brands work together to strengthen their impact?
Moderator: David Mingey, President & Founding Partner, GlideSlope

Nick Gates, Founder & Global Strategist, Coaches Across Continents
Mollie Marcoux, Ford Family Director of Athletics, Princeton University
Todd Smith, Managing Director, Endurance Division, Weinstein Carnegie Philanthropic Group
Ethan Zohn, Co-Founder, Grassroot Soccer
11:15AM - 12:15PM
1D College Athletics: The Future of the NCAA & Amateur Sports

WILSON SUITE
The world of college athletics is ever changing. From debates around the role of the NCAA to the rights and experiences
of student-athletes, the space is constantly under a spotlight. How do student-athletes balance their academic and
athletic responsibilities? How does the threat to amateurism affect the integrity of athletes and campus communities?
How should audiences interpret the dominance of commercialization in college sports? What are the biggest issues
facing the industry today and what should we expect in the future?
Moderator: Gregory Santore, Managing Director, Sports Leadership Practice, Witt/Kieffer

Jason Belzer, Founder & President, GAME, Inc.
Brad Edwards, Assistant VP & Director, Athletics, George Mason University
Richard Ensor, Commissioner, Metro Atlantic Athletic Conference
Ramogi Huma, Executive Director, National College Players Association
Jamie Zaninovich, Deputy Commissioner & COO, Pac-12 Conference
20
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AGENDA
11:15AM - 12:15PM
1E Career Acceleration Workshop

OPPENHEIMER SUITE | Part of the 10NEXT Series
David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business Academy
Andrea Pagnanelli, Commercial Director, Relevent Sports
12:15PM - 12:30PM
NETWORKING BREAK
REGENCY FOYER
12:30PM - 1:30PM
2A Athlete Representation: Contracts, Clients & Careers

The agent-team negotiation is a dominant force in the sports industry. We often hear of contract negotiations across all
major media outlets. Many signings have the opportunity to change the entire face of leagues and organizations. But
what really goes on during this process? How do agents determine the best fit for their client? What tactics are most
effective in maximizing client contract value? And how do agencies differentiate themselves from the competition?
Moderator: Andrew Brandt, NFL Business Analyst, ESPN

Phil de Picciotto, Co-Founder & President, Octagon
Leon Rose, Head, Basketball Division, CAA Sports
Rick Shapiro, Senior Executive, Major League Baseball Players Association
Brodie Van Wagenen, Co-Head, Baseball, CAA Sports
@SPORTSSYMPOSIUM //
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AGENDA
12:30PM - 1:30PM
2B Entrepreneurship: The Intersection of Tech & Sport

CATCH
For an industry to achieve continual progress, innovation and new ideas must serve as its engine. While many of these
innovations come from established properties, entrepreneurs have the unique opportunity to bring an idea to life from
scratch. These ideas propel the industry to new heights in a variety of ways from enhancing the in-game fan experience
to offering direct mobile access to sports analysis to helping coaches and players improve the athletic product. But how
does a simple idea turn into an industry-changing reality? What separates successful start-ups from the pack? And how
does one go about breaking into the profitable yet crowded industry that is sports?
Moderator: Tiki Barber, Co-Founder & Co-Chairman, Thuzio

Nik Bonaddio, Founder & CEO, numberFire
Jason Coyle, President, 120 Sports
Gabe Lozano, Co-Founder & CEO, LockerDome
Priya Narasimhan, Professor, Electrical & Computer Engineering, Carnegie Mellon University, and CEO & Founder, YinzCam
12:30PM - 1:30PM
2C Diversity in Sport: Leveling the Playing Field

PRINCETON
From the breaking of racial barriers in the 20th century to Michael Sam and Jason Collins becoming the first openly gay
athletes in American major sports, sport has always had a major role in impacting our societys social fabric. This panel
looks at the impact sport has had in this space, as well the role of race, religion, and sexual orientation in the sports
we love. Panelists will connect personal experiences with recent events in order to provide insight to how we can foster
positive environments for future generations.
Moderator: Robin Harris, Executive Director, The Ivy League

Kevin Carr, CEO & Principal, PRO2CEO
Wade Davis, Executive Director, You Can Play
Claude Johnson, Founder & Executive Director, The Black Fives Foundation
Donna Orender, CEO, Orender Unlimited
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AGENDA
12:30PM - 1:30PM
2D Sports Analytics: Where Are We Going Next?

WILSON SUITE
Since the early 2000s, sports analytics has continued to cement its place in professional sports front offices. This growth
and the narrowed focus on improving statistical player evaluation has impacted almost every sport worldwide. Yet,
this growth has also made it increasingly difficult for teams to find an analytical competitive advantage, and resulted
in an arms race to produce the most accurate metrics. How are teams staying ahead of this curve? What role will player
tracking and training metrics have in the next five years? How can analytical companies like Opta and STATS continue to
supplement team needs? And how can the media thrive on this movement to improve the sports viewer experience?
Moderator: Daniel Cohen, SVP, Business Development and Sales, Bloomberg Sports
Vince Gennaro, President, Society for American Baseball Research
Angus McNab, Head, Content Distribution, North America, Opta
Robert Schur, COO, STATS
Adir Shiffman, Founder & Chairman, Catapult Sports
12:30PM - 1:30PM
2E Marketing & Partnership Activation Workshop

Emily Gardner, Account Director, Octagon

William Mao, Manager, Sports Content Partnerships, YouTube
1:30PM - 3:00PM
NETWORKING LUNCH
REGENCY BALLROOM
@SPORTSSYMPOSIUM //
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AGENDA
1:45PM - 2:35PM
Lunch A Shark Tank Competition

WITHERSPOON JUNIOR BALLROOM | Sponsored by Turkish Airlines
Judge: Joe Favorito, Strategic Communications, Marketing & Branding Consultant

Judge: Mark French, Founder, Court Grip, and Co-Founder, MISSION Athletecare
Judge: Eric Guthoff, Founding Partner, GlideSlope
Judge: Dan Shanoff, Director, Audience Development, USA TODAY Sports Media Group
Judge: Ben Sturner, Founder & President, Leverage Agency
1:45PM - 2:35PM
Lunch B Event Marketing: Creating Memorable Experiences

CATCH
Large scale event marketing, planning and execution is a special craft. Millions of people each year flock to events like
the World Cup, Olympics, and Super Bowl. Everything from navigating logistical issues to continuously enhancing fan
experiences to activating sponsorships, must be taken into account to create lasting memories for fans and provide
value for properties. What goes into attracting and engaging fans? How do organizers create a unique experience for
attendees? And how do they make sure all stakeholders are taken care of?
Moderator: Brett Clarke, Global Head, Business Development and Marketing Partnerships, Nitro Circus
Peter Hurley, President & Founder, Synergy
Charlie Stillitano, CEO, Relevent Sports
Donal Walsh, SVP, United World Sports, and Founding Partner, The Rhiannon Group
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AGENDA
1:45PM - 2:35PM
Lunch C Minor League Sports: Thriving in a Competitive Landscape

WILSON SUITE
Often faced with small markets and competition from major professional sports leagues, minor league sports teams are
forced to think out of the box to produce an optimal fan experience for their local communities. How do they present
their product differently? How do organizations build a brand through grassroots and corporate marketing efforts? This
panel will engage in a discussion about the different ways that minor league teams develop a fan following to keep their
product relevant and profitable.
Moderator: Terry Lefton, Editor-at-Large, SportsBusiness Journal

David Andrews, President & CEO, American Hockey League
Aaron Moszer, President, Delaware 87ers
Pat OConner, President & CEO, Minor League Baseball
2:35PM - 3:00PM
NETWORKING BREAK
REGENCY FOYER | Sponsored by Prodigy Sports
Where the Best

Come for the Best

[email protected]
(732) 303-9950
@SPORTSSYMPOSIUM //
25
AGENDA
3:00PM - 4:00PM
3A The Changing Face of Sports Partnerships

Sports partnerships have evolved rapidly over the past five years and will continue to do so moving forward. This
evolution has included the proliferation of social media, digital engagement migrating from desktop to mobile, and
increased challenges measuring the ROI of corporate sponsorships, as well as media/content partnerships. What are
the different approaches used to evaluate partnerships? To package and sell them? How can these partnerships be
managed and amplified effectively once in place by both sellers and buyers? What role does digital and social mobile
media play throughout this process? And what can we expect over the next five years?
Moderator: Ray Katz, EVP, Source Communications

David Abrutyn, Former SVP & Global Head, Consulting, IMG
Greg Luckman, Global Head, Consulting, CAA Sports
Lisa Murray, EVP & CMO, Octagon
Steve Tseng, Chief Sales Officer, Womens Tennis Association
Eric Winter, Head, Rivals.com, Yahoo! Sports Radio and Yahoo! Sports Ecommerce, Yahoo!
3:00PM - 4:00PM
3B Economics of Professional Sports Leagues: Growth, Parity & Popularity

CATCH
Running a professional sports league is far from a simple task. Leagues face difficult decisions day in and day out
regarding competitive balance, league branding, media rights agreements, roster restrictions, and much more. How
does a league work to support its smaller market franchises, while simultaneously looking out for their larger market
counterparts as well? What is an optimal way to structure a salary cap to reward team ingenuity, but incentivize spending
as well? And how does a league position itself in the market-place to make its product engaging to fans of all ages?
Moderator: Bill Duffy, COO, The Aspire Group

Bill Daly, Deputy Commissioner, National Hockey League
George Daniel, Commissioner, National Lacrosse League
Daniel Halem, EVP, Labor Relations, Major League Baseball
Andrew Kline, Founder & Managing Director, Park Lane
Scott Rosner, Practice Associate Professor, Legal Studies and Business Ethics, Wharton School, University of Pennsylvania
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AGENDA
3:00PM - 4:00PM

PRINCETON
With the explosion of social media and the massive increase in access to information, it has become increasingly
challenging for sports journalists and sports media organizations to stay ahead. How do journalists establish
relationships and trust across multiple sports leagues in this fast-paced environment? What can editors and
sportswriters do to ensure their stories stay relevant? And how can we balance quality traditional long-form journalism
with the constant desire to satisfy the continuous needs of die-hard sports fans?
Moderator: Gary Hoenig, Editorial Director, Jeter Publishing & The Players Tribune
Jonathan Abrams, Staff Writer, Grantland
Bill Pennington, Reporter, The New York Times
Ross Tucker, Host, The Ross Tucker Football Podcast, SiriusXM NFL Radio
Sam Walker, Global Sports Editor, The Wall Street Journal
JJ Zachariason, Editor-In-Chief, numberFire
3:00PM - 4:00PM
3D Fan Marketing & Engagement: Building an Authentic Relationship

WILSON SUITE
As sports and entertainment continue to grow as industry the landscape of events and options fans have to choose
from becomes increasingly convoluted. However, what are some of the tactics and strategies teams and leagues can
enact to strengthen their relationship with their fan-base? How are teams continuing to create unique experiences to
differentiate themselves from the competition? And how can sports properties best measure how engaged their fanbases really are?
Moderator: Ian McPherson, US Correspondent, SportsPro Media

Tim McDermott, Chief Revenue & Marketing Officer, Philadelphia 76ers
Hussain Naqi, SVP, Fan Experience, Jacksonville Jaguars
Mike Ondrejko, COO, Global Sales, Legends
Steve Seiferheld, SVP, Research, Turnkey Intelligence
@SPORTSSYMPOSIUM //
27
AGENDA
3:00PM - 4:00PM
3E Partnership Development & Corporate Social Responsibility Workshop

Romola Ratnam, Co-Executive Director, Global, SEED Project

Jamie Rocha, Senior Associate, GlideSlope
4:00PM - 4:30PM
NETWORKING BREAK
REGENCY FOYER
4:30PM - 5:30PM
Sports Business Today: Leadership in the Global Economy

REGENCY BALLROOM
Sport has truly become an industry without borders. Fans across the world tune in to watch major events like the Super Bowl,
Olympics, World Cup and World Series, while most major sporting leagues are broadcast in over 200 territories worldwide. This
cross-cultural popularity has spawned a growing environment and new markets for sports properties to succeed across the
globe. How are these properties balancing the drive to expand with maintaining their fan-bases at home? What role do cultural
influences play? And what are the challenges of conducting business in new territories and environments?
Moderator: Charles Baker, Partner, Global Sports, Media & Entertainment Group, DLA Piper
Jrme de Chaunac, Global COO, Havas Sports & Entertainment
Stuart Goldfarb, Partner, Dorsey & Whitney
Andrea Radrizzani, Founding Partner, MP & Silva
Marc Reeves, International Commercial Director, National Football League
Michelle Wilson, Chief Revenue Officer & CMO, WWE
5:30PM - 7:00PM
Closing Reception
REGENCY FOYER & WATERS EDGE | Sponsored by the Princeton Varsity Club
28
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ABOUT
Sports Symposium Inc.
Established in 2006 by Chris Chaney at Princeton University, Sports Symposium Inc. began as an annual student-run sports
business conference and has evolved into a non-profit organization that offers comprehensive sports business education. The
organization and its initiatives provide a platform for individuals and organizations to share insights, build relationships and create
opportunities. SSI promotes the development of young leaders through compelling and accessible sports business education.
Events
The Ivy Sports Symposium and Global Sports Symposium events are annual student-run conferences considered among the global
sports industrys premier events. Sports Symposium successfully blends intimate conference settings with dynamic speakers
in order to support the cultivation of information sharing and relationship building among the industrys top leaders and their
potential successors. The events inspire innovative approaches and thinking to sports greatest opportunities and challenges.
Team
Sports Symposium has set the precedent for college-based sports business conferences through the holistic efforts of ambitious
students who compile the Planning Committees each year. Harnessing expertise and the latest industry trends is made easier
thanks to the knowledgeable professionals who sit on the Board of Directors, Advisory Committee and Young Leaders Committee.
Awards
The Sports Symposium-SportsPro 10 NEXT annual awards were created in partnership with SportsPro to honor ten young leaders
from around the world based on their exceptional early achievements in the in the sports industry. Launched in 2011, 10 NEXT
winners are recognized at the Ivy Sports Symposium each year as change makers 30 years or younger, who will continue to shape
sports business in the coming decades.
Fellowship
The Sports Symposium Fellowship Program provides motivated college students with the unique opportunity to gain hands on
experience with the planning and implementation of the Ivy and Global Sports Symposiums. Fellows spend 12 months working closely
with the Executive Director to lend support on a wide range of projects touching on media, sponsorship and year round content.
Copyright 2014 Sports Symposium Inc. All rights reserved.

Sports Symposium Inc. is not affiliated with The Ivy League or the Council of Ivy Group Presidents.
@SPORTSSYMPOSIUM //
29
Lawyers in Dorsey & Whitneys Sports Practice Group have a long history of
advising clients in the sports industry, giving them a first-hand understanding of
the legal challenges facing our clients. That industry understanding is combined
with the wide ranging legal expertise of over 525 lawyers in the U.S., Canada,
Europe and Asia.
Dorsey lawyers can assist with a wide range of legal services, including:
Purchase and sale of
teams
Team relocations
League formation
Trademark, copyright and
brand management
Stuart R. Goldfarb, Partner
Chair, Sports Practice Group
(212) 415-9346
[email protected]
Licensing agreements
Stadium naming rights
Arena and stadium
financing
Venue lease issues
Venue agreements
Labor and employment

Litigation and arbitration
General corporate matters
Antitrust
Bankruptcy
Tax
Dorsey & Whitney LLP
51 West 52nd Street
New York, NY 10019-6119
www.dorsey.com
Where the Best

Come for the Best

(732) 303-9950
SportsSymposium.org
@SportsSymposium
#ISS2014

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PRINCETON 2014

NOVEMBER 14, 2014 | PRINCETON HYATT | PRINCETON, NJ

PRINCETON VARSITY CLUB

Jake McCandless 51 PVC Speaker Series

SPONSORS & PARTNERS // 5

Registration, Networking Breakfast;

Alexander Smith (Cornell 15)

Jacqueline Bartolomeo (Columbia MS 15)

Official Media Partner

GET INSIDE THE INDUSTRY

Call: +44 (0) 20 7549 3250 | Email: [email protected] | Visit: www.sportspromedia.com

Jacqueline Bartolomeo (Columbia MS 15)

Alexander Smith (Cornell 15)

Kathryn Blitz (Penn State University 16)

Jason Fixelle (Harvard JD 16)

Alexander Gimenez (Cornell 15)

Richard Lee (Columbia 15)

Andrea Pascual (Penn 17)

Chris Perez (Princeton 16)

Jared Unatin (Michigan State 15)

Erika Mueller, Ex-Officio

Joe Becher, Co-Chairman

Chris Chaney, Co-Chairman

Young Leaders Committee

Jason Fixelle (Harvard JD 16)

Richard Lee (Columbia 15)

LAURA BERESTECKI is a second year law student at Boston College Law

FELLOWSHIP PROGRAM WAS CREATED IN

School. A 2013 Boston College graduate with a degree in Slavic Studies,

2011 TO PROVIDE TALENTED GRADUATE

AND UNDERGRADUATE STUDENTS WITH

in order to pursue a sports related career.

A UNIQUE OPPORTUNITY TO ACTIVELY

At Boston College Law School, Laura has been instrumental in BC Laws

STUDENTS TO PROVIDE CRITICAL

SUPPORT ON A VARIETY OF SYMPOSIUM

internship experience with Talks on Law, currently moderates The Final

VENTURES AND TO WORK WITH THE

Sentence literary blog and works at the Gifford Cat Shelter.

EXECUTIVE DIRECTOR ON MANY

In her spare time, Laura attempts to maintain her current streak of

Sams sexuality by showing him and his boyfriend celebrating

s we look back on the events that shaped the sports

In addition to the strides made this year by LGBTQ athletes,

As we reflect on the great steps towards equality that the

Other leagues have made important strides this year as

Women fought back against gender issues this year;

Welcome & Opening Remarks

Marketing & Partnership Activation Workshop

10 NEXT Class of 2014 Ceremony

Lunch A Shark Tank Competition

Lunch B Event Marketing:

Daniel Cohen (mod.), Vince Gennaro, Angus McNab,

WITHERSPOON JUNIOR BALLROOM

Lunch C Minor League Sports:

3A The Changing Face of Sports Partnerships

3B Economics of Professional Sports Leagues:

3C Sports Journalism: The Age of Information

3D Fan Marketing & Engagement:

Partnership Development &