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    Otterbein Night Out at The Crew

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    Otterbein Night Out at the Crew is dedicated to getting students and community to participate in The Campus Crew program. It is also dedicated to introducing them to the organization of the Columbus Crew through precise marketing and advertising techniques. With the right amount of media attention and by bringing in popular players it has the potential to flourish.

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    Otterbein Night Out at The Crew

    Uploaded by

    api-207448107
    75 views5 pages
    Otterbein Night Out at the Crew is dedicated to getting students and community to participate in The Campus Crew program. It is also dedicated to introducing them to the organization of the Columbus Crew through precise marketing and advertising techniques. With the right amount of media attention and by bringing in popular players it has the potential to flourish.

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    Otterbein Night Out at the Crew is dedicated to getting students and community to participate in The Campus Crew program. It is also dedicated to introducing them to the organization of the Columbus Crew through precise marketing and advertising techniques. With the right amount of media attention and by bringing in popular players it has the potential to flourish.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views5 pages

    Otterbein Night Out at The Crew

    Uploaded by

    api-207448107
    Otterbein Night Out at the Crew is dedicated to getting students and community to participate in The Campus Crew program. It is also dedicated to introducing them to the organization of the Columbus Crew through precise marketing and advertising techniques. With the right amount of media attention and by bringing in popular players it has the potential to flourish.

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    You are on page 1of 5

    Fall

    12

    Otterbein Night Out at the Crew

    Business Plan

    Lauren Cool 1 South Grove Street SMC 11527 Westerville, Ohio 43081 [email protected] 419-307-7902

    Table of Contents
    DESCRIPTION AND VISION MISSION STATEMENT GOALS AND OBJECTIVES DEFINTION OF MARKET AND PRODUCT MARKET OUTLOOK PRODUCT AND SERVICES MARKETING PLAN MARKETING AND ADVERTISING STRATEGIES 5 4 3

    Description and Vision


    Mission Statement- Otterbein Night Out at the Crew is dedicated to getting Otterbein students and community to participate in the Campus Crew program as well as introducing them to the organization of the Columbus Crew through precise marketing and advertising techniques. Goals: To reach the 500 ticket sales mark. To sell 250 tickets to Otterbein and its community by October 1st. Sell remaining 250 within last 28 days. Reach not only Otterbein students but faculty as well as alumni and surrounding community Objectives: 1.) Come up with unique marketing and advertising techniques. Get all clubs and organization to participate. Relate the event to their group. 2.) Meet with people personally and have them buy the tickets right there. 3.) Advertise on Facebook and send out the online link. 4.) Meet with the Alumni and faculty coordinator. Market the event to their personal interests. Send out flyers within the community. 1.) 2.) 3.) 4.)

    Definition of Market The Columbus Crew is a part of Major League Soccer. This league was formed in 1993 and continues to grow. Within three years 10 teams emerged and now there are a total of 19 teams. MLS popularity in the United States and Canada is not as prominent as overseas, but with correct measures it has the potential to become a top sport. With the right amount of media attention and by bringing in popular players it will flourish. With that said, it is important to gain fan among the youth. The Campus Crew program was developed to reach out to the youth and advertise the sport to them. Soccer is still foreign to a lot of people so that is why this program will help introduce it to them and therefore gain more awareness. It is also essential to creating a fun atmosphere especially to the college demographic, that way they will tell others and hopefully come back. By having promotions and offering discounts, will help in bringing them in.

    Marketing Plan Sales Initiatives Talk to individual coaches and teams to making a team event out of the night Advertising to other clubs and organizations around campus Market the event to fraternities and sororities as a brotherhood or sisterhood Invite the sport management club to come and observe the facility etc Talk to the alumni and faculty director about having the event A night out for Otterbein Alumni and/or Faculty. Have an information table set up in the campus center where you can buy tickets right there (either by cash or online) Hybrids Have Otterbein night sponsored by our campus programming board allowing a bus to transport students Talk to RAs into sponsoring the event for their residents Have ALDPLES (Honor society make it a event for members) Market to communication classes to come and observe the communication techniques at the game Marketing Initiatives Post flyers everywhere possible Put flyers in freshman dorms Make a Facebook event Have information about the event on Twitter Get a story on WOCC and WOBN Have Cardinal Nation (official twitter page) tweet about it Create a Road to 500 campaign- I would advertise that if I got to 500 tickets and won the suite everyone that bought a ticket to the game would get put into a raffle and I would pick them to come with me. (Or I could advertise with any other prizes) Post flyers around Westerville especially in downtown stores and then recreation center

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