2016 Sales Guide

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The Sea Dogs offer businesses marketing opportunities through sports marketing, radio/TV advertising, and sponsoring innings/events to reach over 350,000 fans each season.

The Sea Dogs offer marketing opportunities like branding with a successful organization, extended exposure over home games, and targeting a mix of demographics.

Sponsors receive branding, logo recognition, signage, and exposure to over 350,000 fans through opportunities like skybox sponsorships, inning sponsorships, and autograph table sponsorships.

Thank you for requesting marketing

information from the Portland Sea Dogs.


For more than 20 seasons the Sea Dogs
have helped businesses achieve their
marketing metrics, sales numbers and
branding goals. We offer a unique,
dynamic and highly sought after medium in
which to present your business.
By partnering with the Sea Dogs you will
benefit by associating your product with 20
seasons of positive brand equity and place
your product in front of over 350,000 sets
of eyes and ears throughout the spring and
summer months.

Sports marketing with the Sea Dogs allows companies to market their brand with a
successful organization that carries a positive connotation throughout New England
Marketing with the Sea Dogs offers companies a relaxed atmosphere over an
extended period of time (average game time of just over three hours). Fans often let
their guard down while attending sporting events with family and friends. More
likely to take in their surroundings and remember what they saw while associating
that information with a positive memory.
Radio and television marketing are quick snapshots and if the consumer misses or
tunes out the 30 seconds your message is not delivered. Sports marketing with the
Sea Dogs allows a business to be in front of over 350,000 excited and enthusiastic
potential customers, again for an extended period of time.
Marketing with the Sea Dogs carries on over 71 home games and allows a company
the opportunity to establish strong brand recognition while also delivering a specific
message to our vast fan base. The Sea Dogs strive to create a positive, family
atmosphere and also rigorously recruit corporate groups to our Sky Box suites and
picnic area. This combination makes the Sea Dogs customers a unique mix of various
demographics.

The Double-A Affiliate of the Boston


Red Sox since September of 2002

Member of the historic Eastern


League of Professional Baseball Clubs.
The Eastern League features 12 teams
from Portland west to Akron, OH and
south to Richmond, VA.

2006 Eastern League Champions

The Sea Dogs play a 142-game


regular season schedule from April to
Labor Day, with 71 home games at
Hadlock Field.

From 1994 - 2002, the Double-A


Affiliate of the Florida Marlins.

2007 World Champs

2003 World Champs

2004 World Champs

1997 World Champs

2013 World Champs

Attentive Audience:
Fans at Sea Dogs games are tuned into their surroundings. Since 1994 the Sea Dogs have been attracting
fans from the ages of two to ninety-two. Fans at Sea Dogs games are in a relaxed frame of mind, ready to
enjoy a day or night out. They are loyal, attentive and ready to absorb your marketing messages.
Demographics and Numbers:
Each season the Sea Dogs attract over 350,00 fans to Hadlock Field from April through September. That is
350,000 sets of eyes and ears focused on your company which drives customers and clients to your business.
The Sea Dogs drew 368,291 fans and averaged 5,497 fans per game during the 2015 season. This strong fan
base offers you the opportunity to showcase your product on a nightly basis to scores of captive and loyal
customers.
Positive Affiliations and Additional Exposure:
The affiliation with the Boston Red Sox gives the Sea Dogs great exposure throughout New England
including many highlights across New England on NESN and broadcast the 2015 Eastern League All-Star Classic.
Extended Reach:
WPEI is the flagship station for the U.S. Cellular Sea Dogs Radio Network. All home and away Sea Dogs
games are broadcast on four stations, creating one of the largest radio networks in the league. All of our
homes games are also streamed live on the web via MiLB TV for viewership as well.

The Portland Sea Dogs boast over 61K Facebook Fans, over 25K Twitter followers, an active Instagram
account as well as two successful MLB Blogs. Not only to the Sea Dogs reach fans using traditional mediums,
but they also make contact through the various digital mediums that are available. Partnering with the Sea
Dogs will ensure that your products reaches fans regardless of how they consume information.

Here is what Portland Sea Dogs advertising partners and fans


have to say about the Sea Dogs experience:
I enjoy the entertainment the Sea Dogs provide not only through the baseball game on the field
but also with the promotions between innings. Our whole family enjoys attending games and
Hadlock Field provides a safe and friendly environment!--- Justin McKenzie- South Portland, Maine
It has been my pleasure to partner with the Portland Sea Dogs since their first year at Hadlock Field. Every
promotional aspect has always been fulfilled professionally and creatively for all of my clients. As dedicated
community members, the Portland Sea Dogs continue to shine on and off the playing field, when it comes to
their promotional partnerships. We value our partnership with the Portland Sea Dogs and will continue to
support our joint efforts in the future.--- Karen St. Clair- Owner; St. Clair Media Group
U.S. Cellular's partnership with the Portland Sea Dogs is truly a home run for everyone, especially
the community. U.S. Cellular has experienced great success in Portland and the company is extremely
proud of its association with the Sea Dogs. Many of our customers and associates are Sea Dogs fans,
and we are pleased to give back to our communities with fun and affordable family entertainment.
We are thrilled to align ourselves with a ball club that shares our passion for the game and the
Greater Portland community. --- Stacey Gagne- Field Marketing Manager; U.S. Cellular

The Sea Dogs started play in Portland in 1994 -- the first team in
more than 40 years to play in the popular Maine city by shattering
the Eastern League attendance record en route to drawing more
than 375,000 fans in that historic inaugural season.
Since 1994, the Sea Dogs have averaged close to 400,000 fans
per season, annually ranking in the top five in league
attendance and among the top minor league teams in capacity
of the stadium filled.
The Sea Dogs rank first in the league in Season Ticket Holders at just
under 2,000 making a ticket to a Sea Dogs game hard to come by as
only 72% of the seasons tickets are available to the general public.
Many of these tickets are corporately owned which means nightly
there are new and unique fans attending games.
The Sea Dogs welcomed their

8,000,000th

fan in May 2014

In 2015 the Sea Dogs drew 368,291 fans and averaged 5,497 fans
per game.
The Sea Dogs organization won the two most coveted awards
in Minor League Baseball when they received the Freitas Award
in 1999 which recognizes one team each year for long term
success -- and the John H. Johnson Trophy in 2000 which
recognizes the top Minor League team based on stability,
contributions to the league and community, and promotion of
the baseball industry.

Capacity crowds and family fun are


the norm all season at Hadlock Field.

Double A Baseball is the second highest classification of Minor League Baseball.


Like other members of Minor League Baseball, Double A Baseball offers fans affordable family entertainment in a
diverse demo and psychographic with exciting and innovative promotions. With at least 140 games on the schedule
for each club between April and September, the Sea Dogs draw from both a strong in and out of state population.
Because players at the Double A level are only two steps away from becoming a Major Leaguer, Double A Baseball
has also become the level where most blue chip prospects complete their development. This can be seen as more and
more players are jumping directly from Double A to the Major Leagues while spending little or no time at Triple-A.

The Sea Dogs are one of the highest attended Minor League teams in the country. In 2015 the Sea Dogs ranked 3rd out
of 12 Eastern League teams in attendance. In 2015 total attendance records, the Sea Dogs ranked 6th out of 30 Double-A
teams, and 37th out of 176 Minor League Baseball teams in the country.
The Sea Dogs draw on average over 100,000 more fans each season than the other professional Maine teams
combined.
The Sea Dogs benefit from being in the heart of Red Sox Nation with games televised on NESN and numerous
segments on regional television such as Comcast, NECN, and others creating additional branding opportunities for our
sponsors.
Prior to the 2003 season the Portland Sea Dogs installed a likeness of Fenways fabled Green Monster. The Sea Dogs
own Maine Monster stands 37 feet high, is 315 feet from home plate, and features the signature Coke Bottle and W.B.
Mason sign. The Maine Monster offers a unique touch to Hadlock Field while also assisting in the development of the
Red Sox outfielders.

Male, single:

21.2%

Female, single:

16.1%

Male, married:

38.7%

Female, married:

24.0%

Annual Household Income Levels

Ages
0-17:

14.3%

18-24:

11.4%

25-39:

33.7%

40-59:

31.4%

59+:

9.2%

$85,000 +

17.9%

$60,000-$84,999

15.0%

$40,000-$59,999

1.2%

$25,000-$39,999

22.3%

Under $25,000

13.6%

More Information
Have a major credit card: 87%
Vacation Yearly in Maine
Own their own home
72%
Making a major purchase this yr
Live in Portland
42%
Greater Portland Population
Travel 25-50 miles to games 38%
Travel 50+ miles to games

17%
34%
516,000
20%

Each season the Portland Sea Dogs attract over 350,000 fans to Hadlock Field. Now imagine your company name and
logo attached to the Sea Dogs through multiple advertising avenues. The Sea Dogs are proud to offer the following
packages which are limited for the 2014 season but offer great marketing options and a package discount price.
Listed are the elements and in parenthesis the a-la-carte price. The discounted package price is listed at the bottom of
the description.

HOME RUN PACKAGE (One Available)


*One Standard 8x16 Outfield Billboard ($8,500)
*One 30-second radio spot on the Sea Dogs Radio Network ($3,550)
*One Full Page Program Ad in the Sea Dogs Game Day Program ($2,500)
*Your choice of Four Box Seat Season Tickets OR one Company Picnic for 75 ($1,850)
*One Public Address Announcement at all 71 Sea Dogs Home Games ($2,500)
Package Price of $16,500.00 per season for a 1-year agreement or $15,750.00 per year for a 3-year agreement (Value of
$18,900)

TRIPLE PACKAGE (One Available)


*One Standard 8x16 Outfield Billboard ($8,500)
*One 30-second radio spot on the Sea Dogs Radio Network ($3,550)
*One Full Page Program Ad in the Sea Dogs Game Day Program ($2,500)
Package Price of $12,500.00 per season for a 1-year agreement or $11,500.00 per season for a 3-year agreement
(Value of $14,550)

DOUBLE PACKAGE
*One 30-second radio spot on the Sea Dogs Radio Network ($3,550)
*One Full Page Program Ad in the Sea Dogs Game Day Program ($2,500)
*Your choice of Four Box Seat Season Tickets OR one Company Picnic for 75 ($1,850)
Package Price of $7,000.00 per season for a 1-year agreement or $6,750.00 per year for a 3-year
agreement (Value of $7,900)

SINGLE PACKAGE
*One 30-second radio spot on the Sea Dogs Radio Network ($3,550)
*One Full Page Program Ad in the Sea Dogs Game Day Program ($2,500)
Package Price of $5,500.00 per season for a 1-year agreement or $5,000.00 per season for a 3year agreement (Value of $6,050)

PINCH HIT PACKAGE


*One Full Color 1/8 Page Advertisement in the 2014 Sea Dogs Game Day Program
*20 Reserved Tickets to a Sea Dogs Game
*Radio Reader during the broadcast of 10 Sea Dog games
Package Price of $1,250.00 per season for a 1-year agreement or $1,000.00 per year for a 3-year
agreement

BUNT
*10 Games of 10 Reserved Seat Tickets
*One message on the video board during those 10 games
Package Price of $1,250.00 per season for a 1-year agreement or $1,000.00 per year for a 3-year
agreement

Price for an 8-foot by 16-foot sign:

Price for an 8-foot by 8-foot sign:

$8,500.00/year for a 1-year agreement

$7,500.00/yr for a 1-year agreement

$7,500.00/yr for a 3-year agreement

$6,500.00/yr for a 3-year agreement

Imagine close to 400,000 pairs of eyes on your billboard throughout the Sea Dogs schedule PLUS all of
the additional exposure your company will get from the various collegiate and high school games, and
concerts that take place at Hadlock Field every year. Once all of these events are totaled, almost half a
million fans come through the gates of Hadlock Field on a yearly basis. Its no wonder these items are
one of the most-popular forms of advertising in both Major and Minor League Baseball. Inquire about
availability, or get your name on the waiting list that exists for such a high demand piece of inventory.

LIGHT TOWER SIGN


This location offers the stand-alone feature with your message
jumping out at fans. One of our most popular location for
signage at the ballpark as they are very easy to point out since
they are not amongst other signs.
Price for an 8-foot by 8-foot Light Tower sign:
$7,500.00/year for a 1-year agreement or $6,500.00/year for a 3year agreement

SPECIALTY SIGNAGE
The Sea Dogs offer several opportunities for
unique special signs throughout the ballpark
including an inflatable deck on the 3rd base line,
and framed signage throughout the building.
Ask your representative for opportunities and
pricing.

Stand high above all other signs in the


outfield at Hadlock Field for all fans to see.
By presenting the Foul Pole you are
getting a prime location above the famous
Maine Monster and will get great
exposure throughout the entire seating
area allowing our fans to clearly see your
sign! Sign measures between two and four
feet wide by 25-feet high.

Investment:
$7,500.00/year or
$6,500.00 per year for a 3-year agreement

FIELD-SIDE STAIRWAY SIGNS


Four great strategic locations for the advertiser with lots of information to give.
The close proximity of these signs to the fans allow you to include information not
visible from the outfield. The location above the exit stairways guarantees prime
visibility hundreds of thousands of Sea Dog fans that come to Hadlock Field every
season.
Price: $6,000.00/yr for a 1-year agreement/ $5,000.00/yr for a 3-year agreement

CONCOURSE SIGNAGE
Take advantage of reaching the hundreds of thousands of fans who roam the
main concourse of Hadlock Field in search of the perfect ballpark hot dog or
souvenir. Prime locations over the concession stands, stairways going out to
the seating area, and television monitors make these spots hard to beat. The
close proximity with the fan allows for the advertiser to include detailed
information on the sign for the fan to see.
Price: 6-foot by 12-foot wood sign: $6,000.00/yr for a 1-year agreement
$5,000.00/yr for a 3-year agreement
3.5-foot by 16-foot Backlit sign:
$6,500.00/yr for a 1-year agreement or $5,5000.00/yr for a 3-year agreement

ON-DECK CIRCLE SPONSORSHIP


This unique sponsorship allows your company logo to be on the field,
literally right at the feet of the players. The 8-foot on deck circles sit in
front of the first and third base dugout and offer a great view for the
fans. In addition, your company will receive three PA announcements
per game mentioning to fans who is in the on-deck circle.
Investment:
$11,000/year for a 1-year agreement or $9,500/year for a 3-year
agreement.

POCKET SCHEDULE
The Sea Dogs pocket schedule is a must-have for every Sea
Dogs fan. Great exposure is created by the more than 400,000
pieces produced and distributed throughout New England
every year. The majority of Sea Dogs fans, whether they attend
one game or all the games, find out about our games through
the Pocket Schedule. Truly a piece that you cannot leave home
without.
PRICE: $5,000.00
SEA DOGS OFFICIAL GAME DAY SOUVENIR PROGRAM
Another must-have for the Sea Dogs fan. Over 100 pages of full-color
information about the team, the league, and baseball in general. For
every program sold, an average of four people read it. A great medium to
literally get your logo and information in the hands of fans everywhere.
2015 RATES (ALL ADS ARE FULL COLOR):

Full Page Ad: $2,500.00 Half Page Ad: $1,800.00 Page Ad: $1,000.00

Join the growing list of advertisers that continue to see the electronic media as a valuable resource to
get their name out to thousands of listeners. All 142 games of our season is broadcast to our loyal fan
base. Additionally the Sea Dogs have Web Broadcasting on seadogs.com so your message is heard
throughout the United States and across the globe!
WPEI will serve as the flagship station for the U.S. Cellular Sea Dogs Radio Network, which consists of six stations creating one of the
largest radio networks in the league. In addition to WPEI 95.9 FM (Portland) and WPPI 95.5 FM Sea Dogs' games can be heard on WEZR
1240 AM (Lewiston/ Auburn), WKTQ 1450 AM (South Paris/Norway), WTME 780 AM (Rumford), and WMYF 1380 AM (Portsmouth, NH). All
games can also be heard worldwide via the internet on either www.seadogs.com or www.milb.com.
WPEI and WPPI are owned and operated by Atlantic Coast Radio and are part of the WEEI Sports Radio Network. The Atlantic Coast Radio
Group also owns and operates Sports Radio WJJB 96.3 FM (BIG JAB), Sports Radio WPEI 95.5/95.9 FM, and News Talk WLOB 1310
AM. Atlantic Coast Radio is Portland's only locally owned and operated radio group and is pleased to be continuing in their second decade
with BIG JAB 96.3 FM, the Boston Red Sox.

SEA DOGS RADIO NETWORK RATES:


SEA DOGS RADIO NETWORK:
*WPEI/WPPI Covers from York County to
Augusta.
Mike Antonellis enters his eighth season
as the voice of the Sea Dogs, and his 15th
in professional baseball. For audio
samples, feel free to contact him at
[email protected].

30-second Network spot

$3,550.00

30-second Local spot (flagship):

$2,000.00

60-second Network spot:

$4,500.00

60-second Local spot (flagship)

$3,500.00

Rejoin Liner (10 seconds)

$1,200.00

In-game reader (15 seconds)

$1,500.00

In-game event

$2,500.00

*Call the Sea Dogs for details and availability

THIS UNIQUE SPONSORSHIP OPPORTUNITY IS OPEN TO ONLY ONE PRESENTING SPONSOR.


Naming rights in the production: PSD TV Brought to you by Your Company!.

Company Logo Incorporated into PSD TV logo.


Mentions over the radio broadcast plugging PSD TV and your company.
Sponsor bug on the screen during each game located near the game score.
One 30 Second Commercial during EACH inning break and one pre and post
game (total of 18 per game).
Logo on studio set up in the concourse for our Radio Broadcasters pre-game
show-the set will stay up all game long.
Logo on PSD TV page on our website.
Six Season Tickets for the 2016 season.

Investment: $17,500/season

:30 second spot will air on PSD TV which streams online throughout the globe as
well as on all of the concourse TVs at Hadlock Field for home games.
Get your spots in front of the diverse and loyal crowd who attend and tune into
the Sea Dogs games all season long.
Limited spots available, so sign up today!
$750.00 per spot

SEASON TICKETS:
Whether you use them to entertain clients or
for your employees, Season Tickets are a great
commodity to have. Season Ticket numbers
are limited, to enhance their value. In addition,
Season Ticket Holders receive benefits
throughout the season including a special
autograph session with the team and batting
practice on Hadlock Field. In addition the Sea
Dogs offer our Season Ticket Exchange
program. If you are not using your tickets for a
game simply fax back your tickets prior to the
first pitch of any game and receive a $3.00
credit on your account for the next season.
2014 Rates:
Type
1-year
3-year
Box
$497.00 $461.50
Reserved $461.50 $426.00

Enjoy the same great seats all season long, as well as our
Season Ticket Holder benefits, such as breakfast with the
Sea Dogs, Batting Practice on Hadlock Field and More!

GROUP TICKETS:
Skybox: $462.00 - April
$616.00 May

$638.00- June, July, August, Sept.


Whether it is going out with some close friends or
trying to impress an important client, the Sea Dog Sky
Box is a great night's entertainment. The Game can be
seen in style and comfort from inside the climatecontrolled furnished suite, or in a Sky Box seat directly
outside. Each box can accommodate up to 22 people.
Picnic Grove: $24.00 PP (min group 20) April and May
$26.00 PP (min group 20) June Sept.

The Picnic Grove at Hadlock Field is a great choice for


groups looking to spend a day or evening together at
a Sea Dogs game. For one price per person, everyone
in your group will receive a ticket to the game, all you
can eat food consisting of the following: Hamburgers,
Hot Dogs, Chicken Sandwiches, Cole Slaw, Beans, and
assorted Coca- Cola products, and a Sea Dogs Ice
Cream Biscuit.

Be the presenting sponsor of one of the many great


entertainment acts that visit Hadlock Field each season.
These acts always attract great crowds as fans of all ages
enjoy the ZOOperstars, Tom Sadge as Neil Diamond, the
Amazing Christopher, Skyy Dog USA, and others. Not only
is this a great way to get your name out to the Sea Dogs fan
base, but it is also a great way to host an employee/client
night at Hadlock Field.
Your sponsorship includes the following:
*Skybox with complimentary food package
*100 Reserved seat tickets
*Honorary First Pitch
*Inclusion in all event marketing Sea Dogs use to promote
event including print, radio, and in-house
Dates book quickly so inquire about how to get your
companys name attached to these great crowd-drawing
acts!
Price (includes all above listed elements): $5,000.00

Traditionally some of the most fan-interactive nights


on the schedule each season. Fans take advantage of
opportunities to dress up for Halloween early, break
out their disco clothes, or dawn their Hawaiian shirts
while enjoying a great time at Hadlock Field. Take
part and have the opportunity to see the smiles and
laughs as thousands enjoy themselves on these fun
nights!
Your sponsorship includes the following:
*100 General Admission seat tickets
*An Honorary First Pitch
*Inclusion in all event marketing Sea Dogs use to
promote event including print, radio, and in-house
2014 EVENT NIGHTS: Irish Night, NASCAR Night,
Maine Day, and more!
Price (includes all above listed elements): $4,000.00

The Sea Dogs play 71 home games from April through Labor Day. Your company can be the presenting sponsor
of one of those games for a set price and receive the following fantastic benefits:

* Name associated with the game on promotional efforts for the Sea Dogs including website, radio
network, and print materials.
* Opportunity to provide a giveaway at the main gate (item to be approved by Sea Dogs
management, minimum of 1,000 pieces)
* 50 Tickets to the Game
* Five PA announcements during the game
* Name and logo recognition on the Video Board up to five times during the game
* Tabling in the concourse during the game
* Opportunity to have someone throw out a first pitch prior to the game
Cost per game: $3,500.00

One of the most popular events the Sea Dogs offer are our Fabulous Fireworks displays. Fans
look through our schedule every season and pick out these dates to bring their families and
guests. We limit the displays to just five shows per year, so inquire early about getting one for
your company!

Your sponsorship includes the following:


*Skybox with complimentary food package
*100 Reserved seat tickets
*Honorary First Pitch
*Inclusion in all event marketing Sea Dogs use to promote event including print, radio, and inhouse
Price (includes all above listed elements): $6,000.00

Reach thousands of Sea Dogs fans by giving away a premium item


at a Sea Dogs game. The Portland Sea Dogs are all about fun,
family, and giveaways. Get your logo on a Bobblehead Doll, logo
ball, or one of hundreds of other items. In addition, your name will
be attached to event publicity for that game day throughout the
season. Cost depends on item, and there is a 1,000 piece minimum.
Set your giveaway day up before dates run out.

Giveaway night includes:


*Name attached to all pre-game publicity
*50 GA Tickets to the game
*Tabling Opportunity at the game

*An honorary first pitch prior to the game


Sample Giveaway Pricing (based on 1,000 pieces with your logo on each. Prices are
subject to change as manufactures change prices) including the above elements:
Bobblehead: $6,000.00

Mini Bat: $4,500.00

Logo Baseball: $4,000.00

Seat Cushions: $4,500.00

The Portland Sea Dogs website is the first place Sea


Dog fans from all over the world go for up-to-date
information on their favorite team. The site provides
fans the opportunity to learn about promotions,
purchase tickets and souvenirs, listen to live game
audio and check out the in-game box scores, and
follow the Sea Dog players through the season. The
site is updated multiple times each day to keep it
fresh and keep fans returning.

*300 X 100 clickable ad on the homepage: $5,000.00


*540 X 130 stationary clickable banner sponsorship of
a secondary page: $1,500.00

The Portland Sea Dogs are offering a special discounted


parking card to park at Sea Dogs games. With each
phone ticket order we will include a coupon good for
$1.00 off at select parking areas. As presenting sponsor
of our parking areas your business will be featured on
the coupon and you too can include a special discount
and/or general information about your business. In
addition, we will give tickets at the parking lot for
patrons to display, this will also feature information
about your business as well as potentially a coupon.
This is a great way to directly drive fans to your
business all year round! The cards will be 3 inches by 4
inches and two sided.
Investment: $5,000.00 per year for a 1-year agreement/
or $4,000.00 per year for a 3-year agreement.

In 2014 the Portland Sea Dogs are excited to offer the opportunity for your company to sponsor the exclusive Season
Ticket Holder Series. The Sea Dogs have an extremely loyal and dedicated Season Ticket Holder base of over 2,000
individuals and companies throughout Maine and New England. One of the many benefits of being a Season Ticket Holder
are the special events hosted by the Sea Dogs throughout the season.
The events in the Season Ticket Holder Series include:
Season Ticket Holder Batting Practice
Season Ticket Holder Autograph Session with the team
Season Ticket Holder Breakfast with the team
This sponsorship allows your company to present three different events with the Sea Dogs and exclusive opportunity to
have direct access to the most loyal fans in Northern New England. In addition you would be permitted to have
representation at each event!
The benefits of being the Season Ticket Holder Series sponsor includes
Your companys name advertised in conjunction with all events, including press releases and all other communication
materials
A banner for with your companys name and logo displayed at all events
Your companys name and logo on all promotional items
Two hours of batting practice for your company and clients prior to Season Ticket Holder Batting practice
Opportunity to entertain clients and members of your company at all Season Ticket Holder events.

What better way to accentuate a grand opening, a special sale, an employee outing, and more then with an
appearance by Sea Dog players and Slugger the Sea Dog. For a special rate you will receive the following:
* Event listed on the Sea Dogs promotional page on the Sea Dogs website.
* Between two and four players for your event for up to two hours
* Slugger the Sea Dog at your event for up to two hours
* 20 Sea Dog tickets to give out at the event
Cost per event: $2,000.00

Since 2007, the Sea Dogs hosted their Sea Dogs Baseball Camp for a week in July. The camp was conducted by
Sea Dogs Coaches and Players. During the week our players and coaching staff provided instruction during the
morning session and then the campers would put that to use in the afternoon while playing games. Each year
the camp was a huge hit and SOLD OUT more than a month prior to the start.
As presenting sponsor of the camp you will receive the following wonderful benefits:
Name on all promotional material associated with the camp including; print advertising, brochures,
registration forms, and website.
One PA announcement at each Sea Dogs home game during the 2014 season
Name and logo on banners at the camp
Name on all the camper t-shirts
Name and logo on giveaway items provided to the campers
Opportunity to provide coupons and benefits to the campers
Presenting sponsor of a July Sea Dogs game (all campers will attend)
50 GA tickets and five PA announcements during the July game
Investment: $6,000.00 per year for a 1-year agreement or $5,000.00 per year for a 3-year agreement

The Ninth Annual Slugger Open to Benefit the Barbara Bush Childrens Hospital will take place in August of 2014 at Sable Oaks Golf
Course in South Portland. The Slugger Open is a unique event that allows you to play golf with friends and co-workers in the morning
followed by a picnic at the Sea Dogs game that evening, all while raising funds for the Barbara Bush Childrens Hospital at Maine
Medical Center. The tournament features current Sea Dogs players (future Boston Red Sox?) on the course, a golf shirt, a pancakes
and bacon breakfast in the morning, a BBQ on the golf course, prizes, and much more.
As the title sponsor your company would receive the following:
Your name and logo on all of our marketing and promotional material for the event.
Opportunity to set-up a display in our front plaza before, during, and after the August game.
Opportunity to throw out a ceremonial first pitch prior to the game.
Your name and logo on all applications listing you as presenting sponsor and on all mailings we do to solicit entries.

Your name and logo on the tournament golf shirts.


Your name and logo on 1,000 program inserts, all print and radio advertising regarding the golf tournament.
Opportunity to set-up a display at the registration both at the golf course and opportunity to set-up a display on one of the holes at
the golf course.
A representative to hand out the awards at the
awards ceremony following the tournament.
One Public Address Announcement at each home
game throughout the entire season (71 home games).

Triple: $700.00
Foursome in tournament
Tee Sponsorship
Green Sponsorship
Recognition in tournament program
Signage on golf cart

Double: $600.00
Foursome in tournament
Tee Sponsorship
Tee Sponsorship
Recognition in tournament program
Signage on golf cart

Single: $500.00
Foursome in tournament
Recognition in tournament program
Signage on golf cart

Each night large corporations and groups enjoy the Sea


Dogs game from the comfort and class of a Skybox. With 17
filled Skyboxes every night there is plenty of opportunity
for great exposure. As naming rights sponsor of our Skybox
level you will receive the following wonderful benefits:
Name and logo attached to all marketing the Sea Dogs do
for the Skyboxes including pocket schedules, Game-Day
program, in-house PA announcements, website, and more.
Signage outside of the Skybox Elevator in both the
concourse and Skybox level.
Sign located in the Skybox Elevator.
Investment: $10,000.00/yr for a 1-year agreement or
$8,000.00/yr for a 3-year agreement

Be the primary sponsor of one full inning at each Sea Dogs game. As the inning sponsor you will
receive the following wonderful benefits:
Logo Recognition and PA announcement at the start of the top half and bottom half of the inning
Logo rotation on the video board throughout the inning, minimum of three times
Opportunity to set-up a contest during the inning for a lucky fan to win a prize
Name announced with one batter during the top and bottom of the inning

Price: $7,500 per season for a 1-year agreement or $6,500 per season for a 3-year agreement

The Portland Sea Dogs Autograph Table is a daily


destination for all of our fans, young and old alike!
Each game we have one or more Sea Dogs players at
the autograph table for about 20 minutes about 1hour prior to game time. Fans line up for their chance
to get a FREE autograph from their favorite Sea Dog
players.
As the presenting sponsor you will receive the
following wonderful benefits:
Naming Rights for the Autograph Table
A full size banner located behind the table. The
banner lets fans know about your company PLUS is
featured in all fan photos of their experience at the
table!
A PA announcement at every game letting fans
know who is at the autograph table.
Price: $5,000.00 per season for a 1-year agreement or
$4,000.00 per season for a 3-year agreement.

Above: Two Sea Dog players sign and interact with


fans. Below: Fans line the concourse waiting to get an
autograph!

During each Wednesday game at Hadlock Field the Sea Dogs will host BINGO Night. Fans
entering the park receive BINGO cards with your company name and logo on it each
Wednesday. During the game specific plays of the game will be tied to a letter and number.
When those plays occur fans will mark their card. The fan that gets BINGO will win a
special prize.
Price: $6,000.00 for the entire season (total of 10 Wednesday games, only $600 per night!)

THANK YOU FOR YOUR INTEREST IN


PORTLAND SEA DOGS BASEBALL
WE LOOK FORWARD TO WORKING WITH YOU IN 2016!

This package contains general information of partnership possibilities with the Portland Sea
Dogs. We are always developing new and unique ways to market your organization and would
love to tailor a package that fits your specific marketing goals. For more information please
contact:
Dennis Meehan
Executive Director of Sales
(207) 874-9300/ [email protected]

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