EmpoTech Module 10

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Module 10:

Analytics and Maintenance


of
ICT Project
At the end of this module, We can :
• Generate a report on the performance of our ICT project for
social change on the basis of data gathered from available
monitoring tools and evaluating techniques.
• Create a reflexive piece or output using ICT tool, platform,
or application of choice on the learning experience
undergone during the semester.
Analytics and Maintenance of ICT Projects
• In this module, the focus will be on the application of the
concepts learned in the previous module on social change
projects in ICT, which includes monitoring the amount of
traffic and user views on ICT applications dedicated for
social change.
Updating Content and Maintaining Traffic to
an ICT Project for Social Change
• Regular Web site maintenance is essential to keep the
viewers of the Web site satisfied and its content error free.
• Common problems brought upon by Web sites not properly
maintained are broken links and the presence of
nonfunctioning site elements.
• For social change Web sites, new happenings and events
will surely be sought after; thus, maintenance and updates
are essential.
Updating Content and Maintaining Traffic to
an ICT Project for Social Change
Updates can include the following parameters:
• Product Updates – Items or services offered by the Web site
are referred to as products.
• Discontinuation of a product – Similar to the announcement
of new products, viewers should be informed that a certain
service or product offered by the Web site has already been
phased out or no longer exists.
Updating Content and Maintaining Traffic to
an ICT Project for Social Change
• Change in prices – The change in prices should be
announced on the Web site so that customers will not be
caught unaware when purchasing items on your Web site.
• Company or organization news – This update ensures that
the viewers of the Web site are aware of what is happening
to the company or organization that owns the Web site.
• Feature addition – Upon the creation of the Web site, there
are times where activities are deadline bound.
Updating Content and Maintaining Traffic to
an ICT Project for Social Change
• Link checking – Links are most prone to errors, and that is
why it is a must to check and maintain them and the Web
sites or pages they are directed to.
• Composer – This is a tool that is formerly part of Netscape
and Mozilla Web browser. This tool is a WYSIWYG editor
that can display immediately any changes done in the
structure or the program of the Web site.
Updating Content and Maintaining Traffic to
an ICT Project for Social Change
• FTP and FTP Commander – FTP is an acronym for the file
transfer protocol. The program is similar to a Windows
Explorer application.
• Xenu’s Link Sleuth (Xenu) - One of the essential
maintenance targets should be the links of the Web site.
Xenu is a free package application for link checking. If a link
is broken, and the solution to fix it.
Updating Content and Maintaining Traffic to
an ICT Project for Social Change
• Increasing number of images - In updating the Web site,
increasing number of images can cause layout and
management problems.
Monitoring the Social Impact of Advocacies
• Social network advertising or social media targeting is a
term that describes online advertising using social media
and its networking services.
• Because social media account registration requires
different vital user information, social media can be used by
this application to target a certain group of individuals with
common demographic characteristics.
Internet Activism
• Internet activism or online activism refers to the use of
ICT technologies to communicate faster with different
individuals and citizen movements efficiently.
• The technology is usually used to solicit resources and
cause-related fundraising, community building, and
organizing.
• There are there main categories of online activism:
awareness or advocacy, organization or mobilization, and
action or reaction.
Internet Activism
• The most popular type of activism is the hashtag activism.

• A hashtag (#) is a common tool in most social media


applications to tag a certain post.

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