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    Redbus 130901142241 Phpapp01

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    Vijay Kumar Danapal
    RedBus.in was founded in 2006 as India's first bus ticket booking site, with the goal of streamlining the country's bus travel industry. It has grown to work with over 350 bus operators across 15 states. The founders saw an opportunity to simplify bus ticketing after one missed his bus on Diwali. RedBus uses an online platform and mobile apps to provide ticket booking services, route information, and real-time tracking to over 20 million monthly users. Through partnerships and technology, the company aims to bring transparency to a previously disorganized market.

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    Redbus 130901142241 Phpapp01

    Uploaded by

    Vijay Kumar Danapal
    197 views20 pages
    RedBus.in was founded in 2006 as India's first bus ticket booking site, with the goal of streamlining the country's bus travel industry. It has grown to work with over 350 bus operators across 15 states. The founders saw an opportunity to simplify bus ticketing after one missed his bus on Diwali. RedBus uses an online platform and mobile apps to provide ticket booking services, route information, and real-time tracking to over 20 million monthly users. Through partnerships and technology, the company aims to bring transparency to a previously disorganized market.

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    case about redbus.in

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    redbus-130901142241-phpapp01.pptx

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    RedBus.in was founded in 2006 as India's first bus ticket booking site, with the goal of streamlining the country's bus travel industry. It has grown to work with over 350 bus operators across 15 states. The founders saw an opportunity to simplify bus ticketing after one missed his bus on Diwali. RedBus uses an online platform and mobile apps to provide ticket booking services, route information, and real-time tracking to over 20 million monthly users. Through partnerships and technology, the company aims to bring transparency to a previously disorganized market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    197 views20 pages

    Redbus 130901142241 Phpapp01

    Uploaded by

    Vijay Kumar Danapal
    RedBus.in was founded in 2006 as India's first bus ticket booking site, with the goal of streamlining the country's bus travel industry. It has grown to work with over 350 bus operators across 15 states. The founders saw an opportunity to simplify bus ticketing after one missed his bus on Diwali. RedBus uses an online platform and mobile apps to provide ticket booking services, route information, and real-time tracking to over 20 million monthly users. Through partnerships and technology, the company aims to bring transparency to a previously disorganized market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    REDBUS.

    IN: AUTOMATING BUS TRAVEL INDUSTRY


    Presenting by, Rajendran P Sivashanmugham C.P Vijay Kumar D

    About redBus.in

    Founded in: August 2006 Headquarters: Bangalore Industry: Domestic Travel Indias first bus tickets booking site Has the largest network of bus operators in their list (350+ and growing) Being mentored by the TiE-EAP (Entrepreneurship Acceleration Program) Sells two cloud based software, called BOSS and Seat Seller to bus operators and travel agents.

    The Team
    Phanindra Sharma
    CURRENT : CEO at redBus.in PAST : Senior Design Engineer at Texas Instruments Design Engineer at ST Microelectronics EDUCATION : Indian Institute of Science Birla Institute of Technology and Science

    Sudhakar Pasupunuri
    PRESENT : Co-Founder www.redbus.in PAST : Staff Software Engineer - IBM Rational Software Software Engineer - TCS EDUCATION : B.E. in EEE - Birla Institute of Technology and Science

    Charan Padmaraj
    CURRENT : Head of Engineering at redBus.in PAST : Co-Founder at Pilani Soft Labs (www.redBus.in) Engineer at Honeywell EDUCATION : Birla Institute of Technology and Science

    The Story
    One of the founder couldnt catch his bus on diwali, so what?? A lot of us have missed our buses They thought, if IRCTC can simplify railways, WHY CANT local bus ticketing be streamlined? They undertook extensive market surveys to understand the market and aspirations of the customers. They developed a plan for the business and submitted it to a TiE (the Indus Entrepreneurs) mentorship competition. The portal was created with the help of the initial seed funding and mentoring that was provided by the competition.

    Industry Analysis
    Threat Of New Entrants [LOW] Bargaining Power Of Buyers [HIGH]

    Reach, Credibility, Visibility Low Profit Margins Require continuous innovation Background in services

    Threat Of Competitors [Medium]

    Low product differentiation Indian Middleclass: price conscious

    Bargaining Power Of Suppliers [Medium]

    redBus is the biggest player in the online bus booking segment, but faces continuous threat from bigger players, travel agents
    Threat Of Substitutes [High]

    The Bus operators are dependent on Red Bus for getting the customers Red Bus needs to associate with larger number of operators

    Threat of substitutes is high in smaller cities where the availability of internet is low

    SWOT Analysis
    Early Mover Advantage Simple Business Model Large network of Bus Operators High Levels of Customer Satisfaction Entrepreneurial culture Needs external funding for Capital intensive projects Seasonal disturbances in demand Less reliability on Online Payments

    Strengths

    Weaknesses

    Threats
    Increasing no. of players in the Online Booking segment Seasonal disturbances in demand Un organized market in Non-Metro cities

    Opportunities
    Vertical Integration with procurement of Buses Horizontal Integration with venturing into airline Booking Global Expansion into Overseas markets 6

    Competitive Force Analysis


    Substitutes:
    - Offline bus reservation- Ticket booking counters. - Travel Agents. - Phone Booking. - Unreserved.

    Conti
    New Entrants: - Internet Based Industry: Easy for new
    entrants. - Redbus : Market leader captured huge market. - New entrants struggle to attract customers.

    Competitive Forces
    Bargaining Power Of Customers:
    - High bargaining power - Online- Easy comparison of price - Huge alternatives

    Bargaining Power Of Suppliers: - bus operators may ask high priority.

    Competitors

    makemytrip.com travelyaari.com travelvala.com abhibus Via.com Ticketcounters.com

    Strategic Information System


    Route Tracking SMS value added services Customer preferences in database Bus allocation Drivers allocation.

    Strategic Advantage to Bus Operation


    Identify & create market niches that have not been adequately filled. Handle reservation & driver allocation. When to reduce & increase prices. Increase occupancy rate & reduce empty buses. Database of Customers. cost cutting. Transparency & customer trust.

    Conti.
    Operators owning computerized systemredbus software Interfaces Integrates with operators industry. Operators computerized but cannot afford costly IT upgrades- BOSS( Bus Operator Software Services) Operators not computerized Travel Agent.

    Technology Factors
    Online reservation Provide various information on bus trips, routes, fares. Provide services on mobile platform. Introduce BPO & voice operation. Book online using credit, debit cards & net banking.

    Conti..
    Updated online data base VPN networks data storage on online servers in US. Paperless ticketing with M-ticket.

    Management Factors
    Pan India Operation Created a niche market Partnership with 700 bus operators in 15 states Transparency Book seats Wide options Return tickets Standard rates

    Organizational Factors
    Spread over 16 metros & 15 states. Distribution network of 35000 outlets. Home delivery in major cities. 75000 point-of-sale outlets across the country. Book bus tickets online for over 10000 + routes across india . Read reviews submitted by passengers.

    More about redbus.in


    How much does it worth
    estimated worth, $ 25,015,000

    How much does it make


    $ 8,459 / day $ 253,770 / month $ 3,045,240 / year

    Website Traffic
    5.6 Lakh visitors / day 1.6 Crore visitors / month 20.3 Crore visitors / yr 28.2 Lakh page views/ day 8.4 Crore page views / month 100 Crore page views / year

    Achievements

    Forbes - Top 5 hottest start-ups Business World - Top 3 enterprises in India AllWorld Network - India's fastest growing company Deloitte - Top 5 fastest growing companies in India Star award achiever - Youth Marketing forum IAMAI - Internet start-up of the year

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