Viva PPT Tejaswini e

 INDUSTRY PROFILE
 In India, huge population using internet for shopping e-

business in rapid developing areas of India's Ordinal
Economy.
 Creator in trade internet-based business.
 E-commerce is the rapidly growing markets in China, India
and Indonesia, Asia’s economy is gaining drive globally. \
 The size of e-commerce in India estimated at Rs.57830cr
and growing FY13 44.1% (FY08-13) ACAGR.
 COMPANY PROFILE
 Flipkart, Schain Bansal and the Binney Bansal.
 E-commerce business was established in 2007
 Headquarters are located, acts, especially in India.
 Flipkart Online Services Professional in October 2008 and
formally combined as a business ltd.
 Flipkart is now having more than 16000 employees.
 Flipkart such as delivery, conveyance, cash, credit or debit
card, net banking, cash wallet transactions, e-gift voucher and
card swipe allows you to Reward devices
 Vision
To become Amazon of India
 Mission
Providing delightful customer experience.
 PRODUCT AND SERVICES
 Flipkart introduced its own range of tablet, mobile phones and
Palm blet. Digiflip Pro XT 712 Tablet.
 In June 2014 Flipkart released its first systems administration
switch, under its own brand name named DigiFlip WR0001
300 Mbit/s Wireless Router.
 COMPETITORS
 AMAZON
 SNAP DEAL
 FUTURE GROWTH AND PROSPECTS
 The entry of Amazon in India, affected Flipkart to renovate
and expand its business to face the competition and to sustain
its market size.
 Flipkart’s future prospect is to increase the size of its business
operations.
 It had planned to get 10- 12000 sellers under them in few
years. By acquiring Myntra, Flipkart owns 50% of market in
lifestyle in India and it is planning to increase it to 70%. Now it
has more than 10000 sellers and its need to increase it to
10000- 15000 within a year and too few lakhs in 4-5 years.
 40% of online traffic of Flipkart’s coming from mobiles.
 SWOT ANALYSIS
Strength
 Largest E-commerce business of India.
 Flipkart has its own logistics.
Weakness
 Late conveyance
 Limited area access, many Sub urban and towns are not
covered.
Opportunity
 Development of m-trade in the e-market
 Increasing web infiltration.
Threats
 Technology overhauled by contenders.
 More number of new entrants.
 THEORETICAL BACKGROUND
 "Marketing strategy Marketing objective or mission should be
clear. Maps in general, contains attention to measure growth
and if problems arise, to prepare for possibilities”.
Key motorists in Indian e-commerce are:
 Broadband Internet and 4G diffusion (22% mom growth)
increase.
 Living with high expensing incomes and a growing, upwardly
mobile middle class living standard rising.
 The accessibility of a wide variety of products compared to
what is accessible in element and grout retailers (including
long-tailed and direct import).
 A busy life, urban circulation crowding and a lack of time
period to direct shopping.
 RESEARCH DESIGN
STATEMENT OF THE PROBLEM
The problem of the study is to find out whether Flipkart.com, has
been successful in satisfying their customers with their online
marketing techniques.
OBJECTIVES OF THE STUDY
 To know the marketing strategy and changing buying
behaviour.
 To understand the improvement of e-commerce and online
spending of products.
 To recognize the actualities to decide the success of online
shopping in the area.
 To study the development of retailing with respect to Flipkart.
 To focus on the growths to make the websites attractive for
enhancing the large number of buyers
 METHODOLOGY RESEARCH
Descriptive research refers to describe the characteristics of a
population or phenomenon studied. It will not provide the answers
for the problems instead it provides the reasons where one
variable factor affected by another.
 LIMITATIONS OF THE STUDY
 Findings are restricted to Bangalore.
 Less security.
 This study describes the characteristics not provides answers.
 All population is not covered, simple random sampling used.
 3 Sampling size is less when compared to customers of online
shopping.
 There will be no eye to eye contact.
 SCOPE OF THE STUDY
 The new business plan will assist in conveying about the
marketing strategy Study.
 This study supports to improve promotion to get more buyers.
 This study will be related with Flipkart and geographic
location that are covered in Bangalore.
 NEED FOR THE STUDY
 Market levels and financial growth, increased buyer
knowledge towards online spending.
 The explosion of e-commerce, obtaining patterns and customer
preferences has changed.
 The leading brand of e-commerce technology is moving
towards improved sales of their goods.
SOURCE OF DATA
 Primary Data: Questionnaire & survey method is being
implemented .
 Secondary data: It is collected from:
 Published source: Books, Journals, and Magazines etc...
 Unpublished sources: Internets, Websites, E-Mails etc…
DATA COLLECTION
Sampling size:- The range of the pattern measurement used for
this study is 100 respondents. On the ground work of convenient
sampling.
Questionnaire: The questionnaire has been designed in a simple
and concise manner in view of the need and scope of the study so
as to obtain all the needed information for study objectives.
 ANALYSIS AND INTERPRETATION
 Majority of respondents say that 46% of them purchases after
discussing with friend and next highest is 32% of them
purchases online.
 Most of the customers finds easy to shop through Flipkart.
 Major number of respondents is completed postgraduate.
More than half of the respondents prefer doing online
shopping.
 Most of the respondents do shopping in online along with their
friends.
 Delivery charges for the goods under Rs.499 are the most
dislike thing towards Flipkart.
 Flipkart stands second in customer preference to do online
shopping after the Amazon.
 People are aware of Flipkart because of advertisement in
Television and Newspapers.
 Most number of customers purchases because of the offers
provided by them.
 FINDINGS
 The majority of customers purchases electronics items.
 Half of the respondents visit the Flipkart frequently.
 Greater number of respondents is satisfied with Flipkart’s
delivery.
 Majority of the respondents purchase the products because of
offers available.
 Most of the customers purchases products in cash on delivery.
 Most of the customers finds easy to shop through Flipkart.
Major number of respondents is completed postgraduate.
More than half of the respondents prefer doing online
shopping.
 SUGGESTIONS
Company should concentrate more on the following factors to
improve its sustainability and market share.
 Flipkart must concentrate on attracting customers towards the
Home appliances and furniture.
 Flipkart should make simpler policies for exchange/return of
the products.
 Along with Phone Pe it should allow other online payment
apps for purchase.
 it should provide some special discounts/offers for those who
purchases regularly.
 Should frame strategies to overcome the competition from
Amazon.
 Quick convey ought to be made.
 Should provide some extra offers and complimentary goods to
attract people to do online payment.
 CONCLUSION
From the above review, we can conclude that majority of the
customers are Males as they were purchasing more electronics
items. The main customers for the Flipkart are those who are
earning between 15000-20000. It should provide good quality of
products. Due to the demonetization effect customers are using
debit card and credit card for purchases where this two combined
contributes 43%. There is no doubt in that Flipkart is the great
shopping site for online purchases as 68% of the people feels safe
to do shopping through Flipkart. Now people are getting
knowledge about the online shopping as resulting to this E-
commerce growing rapidly.

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 INDUSTRY PROFILE

 In India, huge population using internet for shopping e-

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