Scribd Logo
Upload

Welcome to Scribd!

  • 569 views

    Final Project

    Uploaded by

    Nikhil Jivnani
    The document provides an overview of the fast food industry. It defines fast food and discusses the introduction and popularity of fast food centers. It outlines important factors for fast food centers like location, branding, prices, and atmosphere. The document also discusses targets audiences, quality standards, services, packaging, employee training, and the overall goals of fast food centers which is to increase profits while becoming customers' favorite places to eat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Final Project

    Uploaded by

    Nikhil Jivnani
    569 views25 pages
    The document provides an overview of the fast food industry. It defines fast food and discusses the introduction and popularity of fast food centers. It outlines important factors for fast food centers like location, branding, prices, and atmosphere. The document also discusses targets audiences, quality standards, services, packaging, employee training, and the overall goals of fast food centers which is to increase profits while becoming customers' favorite places to eat.

    Original Title

    Final Project Ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides an overview of the fast food industry. It defines fast food and discusses the introduction and popularity of fast food centers. It outlines important factors for fast food centers like location, branding, prices, and atmosphere. The document also discusses targets audiences, quality standards, services, packaging, employee training, and the overall goals of fast food centers which is to increase profits while becoming customers' favorite places to eat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    569 views25 pages

    Final Project

    Uploaded by

    Nikhil Jivnani
    The document provides an overview of the fast food industry. It defines fast food and discusses the introduction and popularity of fast food centers. It outlines important factors for fast food centers like location, branding, prices, and atmosphere. The document also discusses targets audiences, quality standards, services, packaging, employee training, and the overall goals of fast food centers which is to increase profits while becoming customers' favorite places to eat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    Overview / Outline Of Market Research

    Definition & Meaning of Fast Food Introduction of Fast Food Centres Popular Fast Food Centres Target Audience & Important Factors By Fast Food Centres Quality, Services & Packaging Employee Care & Training Goal of Fast Food Centres

    Definition of Fast Food


    Fast food: Foods designed for ready availability, use or consumption and sold at eating establishments for quick availability or take-out.

    Fast food is any food that is quick, convenient, and usually inexpensive for a busy life style

    Introduction of Fast Food Centres


    Roadside shops have offered snacks-to-go since time immemorial & the country has a long tradition of indigenous fast-food served by a variety of street vendors. South had 'Dosas' or the 'Phulkas. In the North, the 'VadaPav ', 'Samosas' or 'Bhelpuri. In the West or Rolls.Chops and Momo in East.

    Then, The Tradition Food Was Replaced By Western Food Products Just Like Our Culture. Finally It Gave A Birth To Fast Food Centres From Street Vendors.

    Effects Of Fast Food Centres


    Fast Food Centres Brought Standardisation In The Food Industry Fast Food Centres Saves Time (Easily Food Available), Taste Nice & Simply Cheap. Centres Became a Meeting & Gathering Place as They Provide a Good Atmosphere.

    Popular Fast Food Centres all over the World

    1. 2. 3. 4.

    International :Mc Donalds Dominos Pizza Pizza Hut KFC

    1. 2. 3. 4.

    National :Shiv Sagar Restaurants (Mumbai) Jumbo king (Mumbai) Chatkaaz (Baroda) Bollywood Cafe (Delhi)

    Target Audience
    Students, Youngsters Age Between 13 to 25 Years To Provide Beautiful Atmosphere with Comfortable Big Space & Nice Furniture & Surroundings.

    Important Factors By Fast Food Centres


    Location:-This Is the Most Important Factor Location Decides Where We can get Maximum Number Of Customers Such as Fast food Centres Near Colleges, Schools. Catchy Brand Slogans:Mc Donald's- M Loving It KFC- Its Finger Licking Good.

    To Provide Cheaper Rates Due to large Competitors in Market To Provide maximum tasty fast Food Products varieties. An Friendly Atmosphere Such as Providing Large Lcd Screen & Surrounding Music.

    Celebrate Special Occasions


    Fast Food Centres provide Special Discounts, Schemes & Combos On Special occasions Such As Valentine Day, Children's day, Friendship Day ,etc. Such as Buy 2 get 1 Free Cold drink. Or 50% off.

    Quality & Services


    The Basic Common Formula for Success of all fast Food Centers is as Follows Quality Service Cleanliness Value

    The First Common Look out of all Customers is Quality, Service & Cleanliness of the Fast Food Centres The fast Food Centres have to get Quality License from government so that their food is Certified healthy and which adds a benefit to their Reputation Every Fast Food Centre has to Get Three license for their quality Food License, Health License, & Municipal License

    Services
    To Provide Services Is the Important Factor For Fast Food Centres This Facility Leads To their Reputation of the Centre Some Centre Uses this as a weapon of Advertisement

    Types Of Services
    Self Service Free Home Delivery Delivery In 30 Mins 24-Hour Coffee With Fast Food Center

    Packaging
    Fast Food Centers Not Just have on the Spot Eating Customers but also the Customers Who Demand For parcel Fast food Centre's also Maintain the Packaging Factor to on the Spot Customers as they Give food in dishes or Folded in tissues or In Boxes.

    Packaging Is an Effective Tool For Advertising of brand Name It also leads to its Reputation Hence Providing good quality of Packaging is the best tool For Success Of Fast Food Centres

    Types Of Packaging
    Square Box Tetra Packs Tray Packaging Glass Shakers Cubic Boxes

    Employees Care & Training


    Employees are the Pillars of Fast Food Centres. As Cook Is the Basic Need Of Fast Food centres & Other Employees are Requirements to Serve the Customers. So the Fast Food Centers Not Just Care their Customers But their Employees Also. Incentives to waiters (number of orders on monthly basis)

    Training of Employees
    Mostly manual to maintain authenticity of Indian taste New training for new machinery installed. To Serve the Customers Well To Maintain Cleanliness & less Use Of Energy Consumption.

    Goal of Fast Food Centres


    The Common Goal of Fast Food Centres Is to Increase Their Profit Margin All Fast food Centre's Want to be their Fast Food Centres customers' favorite place and way to eat." To Improve Better & Better Restaurant To Introduce More & More New Products (Varieties)

    Conclusion
    Fast Food Centres Totally Changed the Tradition Of Street Vendors Fast Food Centre's Provide better quality than the Street vendors. Fast Food Centre's Provide More Food Products Branded Meals at affordable Prices. Hence, Fast Food Centres are Just like Hotel Restaurants But With Ready to Eat Products

    Nikhil Jivnani Yogesh Vyas Tej hanj Aman Doshi Kuldeep

    You might also like