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    Unit 6 - Buying and Selling

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    Vanya Aurell Maulidya

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    Unit 6 - Buying and Selling

    Uploaded by

    Vanya Aurell Maulidya
    78 views2 pages

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    78 views2 pages

    Unit 6 - Buying and Selling

    Uploaded by

    Vanya Aurell Maulidya

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Name : Vanya Aurell Maulidya

    Student ID : 02021045
    Major : Management Reg – Batch 10

    Unit 6 – Buying and Selling


    Reading – A success story
    A. Before you read the article below, discuss these questions
    1. What global fashion companies do you know ?
    Answer : ZARA, PULL&BEAR, Adidas, Nike, Chanel, H&M, Uniqlo, COACH, GUCCI, etc.
    2. Which are the most successful in your country ?
    Answer : In my opinion, a successful brand in Indonesia is H&M because they offer
    quality products at the right price. But I think it back again to the customer’s
    preference.
    3. What do you know about Uniqlo, the global fashion retailer?
    Answer : UNIQLO is a clothing apparel company, which was originally founded in
    Yamaguchi, Japan in 1949 as a textiles manufacturer. Now it is a global brand with
    over 1000 stores around the world. Redefining clothing, with a focus on quality and
    textiles which has been unwavered since the company's origins in 1949.

    B. Match these words (1-6) to their meanings (a-f)


    1. Expansion : B) when something gets bigger in size
    2. Strategy : E) a detailed plan for achieving something
    3. Relaunch : D) introduce something new again
    4. Flagship Store : F) a company’s main store, often big and in an important
    shopping area
    5. Hire : A) employ someone to do a job
    6. Collection : C) clothes produced by designer for the season

    C. Complete this sales report, Use the past simple of the verbs in brackets.
    Last December, I visited our major customers from big department stores in South
    Korea. I arrived in Seoul on Monday 5th December. The next day I met Mrs Kyoung
    Ai Lee in Seoul. On 7th December, I made a presentation to Mrs Lee's sales staff on
    our products and advised them how to display them.
    The following day, I went to Busan, and our agent introduced me to Mrs Ha, the
    chief buyer of a new department store in the city. She asked me to send her 500
    brochures. I gave her some samples of our products.
    I flew back to head office in Paris on 9th December.

    D. Decide whether these statement are true (T) or false (F). Correct the false ones.
    1. In the 1990s, Japan was Uniqlo's main market. TRUE
    2. Uniqlo had a lot of success when it entered the UK market in 2001. FALSE
    3. Yani's new global strategy was to open big stores in important cities. TRUE
    4. At the end of 2008, Uniqlo has 92 international stores. TRUE
    5. Yani hired Jil Sander to design all Uniqlo's clothes. FALSE
    6. Uniqlo opened 64 stores in Asia between 2007 and 2010. TRUE
    E. Look through the article and find the missing verbs.
    1. Uniqlo grew quickly in Japan during the 1990s.
    2. Over the next two years, the number of international stores went up from 54 to
    92.
    3. The number (of stores) increased to 64 at the end of 2010.

    F. Whats makes a business successful? Put these points in order for you. Add other
    points to the list.
    ● Ability to learn from mistakes
    ● Hard work
    ● Luck
    ● Money
    ● Personal contacts
    ● Having clear strategy and plan
    ● Honest
    ● Set a business goals
    ● Understand what customer needs
    ● Do a research about competitors

    Vocabulary 2 - Choosing a service


    A. Use words from the box to complete the Dart leaflet below.
    1. Save up to 50% on selected models
    2. Three days for the price of two
    3. Free insurance and unlimited mileage
    4. Extra 10% discount until the end of July
    5. For a limited period only

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