Republic of the Philippines

University of Rizal System

Binangonan Campus

College of Business

“Sparking Ideas, Creating Impact.”

BUSINESS PORTFOLIO

In partial fulfillment of the requirements in:

ADVERTISING

Submitted to:
Professor Myra M. Salindong

Submitted by:

Cabiara, Kurt Torrence C. Rodrguez, Clarence

Divinagracia, Seth Paul G. Tablando Kimberly F.
Guevarra, Jhamaica Mae A. Sola, Christine Joy
Marcos, Kimberly C. Arambulo, Jazzlyn A.
Mampuste, Jellie G. Pernacia, Ian Kim R.
Rodriguez, Charise Mae G. Rosero, Jessa Divine O.
Resurreccion, Lorielyn N. Miranda, Jean Faith L.
Tono, Ronalyn P. Orozco, Allenair Joy
Aseoche, Jericho C.

SEPTEMBER 2024
 Table of Contents

Section Page

I. Agency Name..................................................................................................... 3
II. Logo................................................................................................................... 3
III. Brand Tagline.................................................................................................... 3
IV. Background of the Company............................................................................ 4
V. Mission...............................................................................................................4
VI. Vision................................................................................................................ 4
VII. Objectives........................................................................................................ 5
VIII. Offerings (Service & Strengths)...................................................................... 6
IX. Organizational Structure................................................................................... 8
 I. Agency Name

SparkWorks

II. Logo

The SparkWorks logo reflects the agency’s mission to ignite brands and help
them shine. The star symbolizes creativity and guidance, representing companies as
the "stars" we help spark. The swoosh mimics the path of a shooting star, symbolizing
forward movement and the journey of growth we provide through our campaigns.

The colors—vibrant purples and soft pinks—reflect both creativity and imagination,
while the gradient from pink to blue signifies the transition from ideation to execution,
representing the full-spectrum services we offer.

III. Brand Tagline

“Sparking Ideas, Creating Impact.”

IV. Background of the Company

Founded in 2024, SparkWorks embarked on a mission to illuminate brands

across the vast universe of advertising. Inspired by cosmic travelers searching for stars,
our goal is to help businesses discover their brilliance and let it shine through
innovative, creative advertising. Starting as a small, passionate team, we understood
that every brand is a unique constellation waiting to be seen. SparkWorks ensures that
each campaign doesn’t just attract attention but forms genuine connections with
audiences, helping our clients stand out in a crowded galaxy.

Our crew of designers, writers, strategists, and digital specialists dedicate themselves to
propelling brands forward, elevating their market presence with campaigns that
resonate emotionally and strategically. SparkWorks is a forward-thinking agency that
merges creativity with strategy to craft effective, dynamic solutions for businesses of all
sizes. We constantly evolve with industry trends, staying at the forefront of innovation
while maintaining our core commitment: to exceed client expectations and help them
shine brighter.

V. Mission

At SparkWorks, our mission is to empower businesses by crafting innovative

advertising solutions that captivate, inspire, and spark lasting relationships with
their audiences. We blend creativity, strategy, and cutting-edge technology to
help brands not only stand out but also build authentic connections that drive real
results.

VI. Vision

To become the leading force in transforming brands into shining stars, creating
meaningful connections that illuminate their presence in the global marketplace.
VII. Objectives

1. To create impactful advertising campaigns that resonate emotionally with

target audiences, fostering positive relationships with both SparkWorks and our

clients.

2. To differentiate SparkWorks by showcasing our unique creative vision and

values, ensuring our clients shine in their respective markets.

3. To cultivate audience engagement through interactive campaigns that

encourage participation and build brand loyalty.

4. To prioritize open communication with clients, ensuring their ideas are fully

realized and ignited through our creative efforts.

5. To focus on growth by adapting strategies based on client feedback and

insights, driving continuous improvement.

6. To deliver exceptional service that not only meets but exceeds client

expectations, establishing lasting partnerships.

VIII. Offerings (Service & Strengths)

At SparkWorks Agency, we specialize in a range of services designed to elevate

your brand and connect with your audience. Here’s how we can help:

Services Offered

● Creative Advertising

We create innovative campaigns that not only capture attention but also evoke
emotions, ensuring your brand stands out in a crowded marketplace.

● Content Ideation

Our team excels in generating and refining creative ideas for content that
resonates with your target audience, helping you tell your brand story effectively.

● Print Media Advertising

We utilize traditional print formats like brochures and posters to promote your
products and services, reaching audiences through tangible materials.

● Copywriting

Our skilled copywriters craft persuasive messages that inspire action, whether it’s
making a purchase or engaging with your brand further.

● Video Production

Producing high-quality videos that captivate and communicate your brand

message effectively.

● Digital Advertising

Creating and managing online ads to target the right audience through search
engines, social media, and display networks.
Strengths

● Creativity at Our Core

Our team thrives on creativity, blending imaginative ideas with strategic execution
to deliver standout results.

● Client-Centered Collaboration

We prioritize communication and collaboration with clients, ensuring their ideas

spark and shine through our work.

● Passionate and Skilled Team

A dedicated crew that excels at delivering high-quality, results-driven solutions.

● Emotional Engagement

Our campaigns build emotional connections that resonate with audiences long
after the initial impact.

● Future-Focused Vision

Constantly evolving with industry trends, we innovate and push boundaries to

keep brands at the forefront of their markets.
IX. Organizational Structure

The organizational structure of SparkWorks is designed to foster creativity,

collaboration, and efficiency in delivering top-tier advertising services. It is composed of
key departments, each playing a vital role in the agency’s success. At the helm is the
CEO, guiding the team to achieve their cosmic mission of helping companies shine.

● CEO

Kurt Cabiara: As CEO, Kurt oversees all operations, ensuring that the
vision of SparkWorks is effectively executed across every department.

● Contact Department

Jean Faith Miranda (Head)

Allenaire Joy Orozco

Clarence Rodriguez

This department is responsible for client relations and outreach, ensuring smooth
communication between clients and the agency. They act as the primary point of
contact, handling inquiries and building strong, lasting client relationships.
 ● Media Department

Seth Paul Divinagracia (Head)

Kimberly Marcos

Jhamica Guevarra

The media department focuses on strategizing and executing media campaigns

that align with client objectives. They handle content creation, media placement, and
social media strategies to ensure maximum visibility and engagement.

● Research Department

Ian Kim Pernacia (Head)

Jazzlyn Arambulo

Jessa Divine Rosero

This department is tasked with gathering market intelligence, analyzing industry

trends, and identifying new opportunities for client growth. They ensure that
SparkWorks stays ahead in the competitive advertising landscape through data-driven
insights.

● Production Department

Jellie Mampuste (Head)

Kimberly Tablando

Ronalyn Tono

Charise Rodriguez

The production department is responsible for the creative output of SparkWorks,

ensuring the delivery of high-quality visuals, videos, and other promotional materials.
Their work brings ideas to life, giving clients the innovative content they need to stand
out.
 ● Finance & Accounting Department

Jericho Aseoche (Head)

Christine Joy Sola

Lorielyn Resurreccion

The finance and accounting team manages the agency's financial operations,
from budgeting and financial reporting to ensuring fiscal responsibility. They keep the
agency's resources aligned with its goals, ensuring stability and growth.