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    SMM 3.0 - Branding Pillars

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    MARK RANIEL ANTAZO
    Ayala Lands, Inc. is a large real estate company in the Philippines that focuses on commercial leasing, property management, and hotels. It aims to create sustainable communities and serve customers through eco-efficient practices. The company wants to be seen as innovative and committed to national development with a formal tone that fosters loyalty and trust. Ayala Land's values include sustainable development, environmental protection, and contributing to the UN's development goals. It prioritizes customer experience through social media and direct feedback.

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    SMM 3.0 - Branding Pillars

    Uploaded by

    MARK RANIEL ANTAZO
    25 views3 pages
    Ayala Lands, Inc. is a large real estate company in the Philippines that focuses on commercial leasing, property management, and hotels. It aims to create sustainable communities and serve customers through eco-efficient practices. The company wants to be seen as innovative and committed to national development with a formal tone that fosters loyalty and trust. Ayala Land's values include sustainable development, environmental protection, and contributing to the UN's development goals. It prioritizes customer experience through social media and direct feedback.

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    Ayala Lands, Inc. is a large real estate company in the Philippines that focuses on commercial leasing, property management, and hotels. It aims to create sustainable communities and serve customers through eco-efficient practices. The company wants to be seen as innovative and committed to national development with a formal tone that fosters loyalty and trust. Ayala Land's values include sustainable development, environmental protection, and contributing to the UN's development goals. It prioritizes customer experience through social media and direct feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    SMM 3.0 - Branding Pillars

    Uploaded by

    MARK RANIEL ANTAZO
    Ayala Lands, Inc. is a large real estate company in the Philippines that focuses on commercial leasing, property management, and hotels. It aims to create sustainable communities and serve customers through eco-efficient practices. The company wants to be seen as innovative and committed to national development with a formal tone that fosters loyalty and trust. Ayala Land's values include sustainable development, environmental protection, and contributing to the UN's development goals. It prioritizes customer experience through social media and direct feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    BRANDING PILLARS

    Brand Name: Ayala Lands, Inc.


    Industry: Real Estate

    I. Purpose

    Why did you start your company?


    Ayala Land was established when the company decided to separate its real estate sector in
    1988, so it could concentrate on property development. One of the largest companies in the
    Philippines, it focuses on commercial leasing for businesses, managing real estate, and
    providing hotels and leisure services.

    What do you want to accomplish?


    Creating thriving and sustainable communities

    How do you want to serve your customers?


    Integrate eco-efficient practices into all of its developments, from responsible land acquisition
    and green building design to sustainable construction practices and management.

    II. Perception

    How do you want your customers to see your brand?


    A company that continuously searches for market opportunities to expand, as well as an
    individual or organization that experiments with innovative, dynamic business concepts and
    launches ground-breaking goods and services

    What role do you play in your customers’ minds?


    Real Estate Developer or Property Developer

    What do they perceive your value to be?


    The company is anchored on values of integrity, long-term vision, empowering leadership,
    and a strong commitment to national development.

    BRANDING PILLARS DOCUMENT


    III. Identity

    What is your brand’s personality? (see list of personalities here)


    Integrity, Empowering and Committed to National Development

    What kind of tone of voice do you use in communication? (see list of tones here)
    Formal and fosters Loyalty and Trust

    IV. Values

    What’s important to you as a brand?


    Ayala Land has made a commitment to promoting sustainable development in the Philippines
    and protecting the environment. The company's growth and expansion are supported by its
    constantly evolving policies and practices that respond to economic, environmental, and
    social issues that are of interest to stakeholders, and aligned with and supportive of the United
    Nations Sustainable Development Goals.

    How do you want to make a difference?


    The Ayala Land is committed to programs and initiatives aimed to advance methods for
    improving the environment and sustainable development in the country.

    V. Brand Experience

    How do customers interact with you?


    Through social media platforms such as Facebook, Twitter, LinkedIn, and Instagram

    What kind of experience do you want your customers to have?


    Direct customer interaction that values question, comments, and suggestions

    What makes your customer experience better than competitors?

    BRANDING PILLARS DOCUMENT


    Customer listening is given top importance across the company. They utilize consumer
    feedback to gain a comprehensive grasp of their clients. And they also put in place a
    framework for gathering input, evaluation, and response action.

    BRANDING PILLARS DOCUMENT

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