Std-11a&b Advertisement

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ADVERTISEMENTS

WHAT IS AN ADVERTISEMENT ?
• An Advertisement is a kind of public notice asking for or
offering services or buying and selling property, goods
etc., or providing information about missing persons, pets,
etc. There are two kinds of advertisements:

• Classified;
• Commercial / Display
CLASSIFIED ADVERTISEMENTS:
• We come across classified advertisements in the
columns of newspapers and magazines. Important
features of a Classified Advertisement are:
•No blocks, no designs and the language to be
factual.
Simple, formal and to the point.
•Comprehensive, yet does not leave any important
point.
SOME IMPORTANT TIPS FOR WRITING
CLASSIFIED ADVERTISEMENTS

• Clearly state the category at the top, e.g., For


Sale’, ‘To Let’, etc.
• Give all necessary details in points using comma.
• Give contact address, name and telephone
number.
• Put the matter in a box.
Types of Classified Advertisements:
1Accommodation wanted
1.Educational
2.Situation Vacant/Wanted
3.Matrimonial
4.To Let
5.Packers and Movers
6.Travels and Tours.
7.Lost and found
8.Sale and purchase etc.
Situation Vacant
•Specify the post and number of vacancies
•Qualities/educational qualifications of the
person required
•Name of the Company
•Age and sex of the candidate
•Pay scale and perks
•Mode of applying
•Contact address and phone number
Principal, Sunrise Global School, Agra requires a receptionist for
her school. Draft a suitable advertisement in about 50 words to be
published in the classified columns of a national newspaper giving
all the necessary details of qualifications and experience required
in the receptionist.
Situation Vacant
Required a female receptionist for a reputed public school in Agra.
Candidate should be a graduate with at least three years'
experience. Knowledge of computers, fluency in English and good
communication skills are essential requirements. Salary negotiable.
Interested candidates may apply with complete biodata within seven
days to Principal, Sunrise Global School, Agra, Mob.
no.8210345720.
You are Vikram/Sonia, an Hon’s graduate in history with
specialization in Medieval India. You are well acquainted
with places of historical interest in Delhi, Agra and Jaipur.
You are looking for the job of tourist guide. Write an
advertisement in about 50 words for the situations wanted
column of a local newspaper. Your contact no. 999751234.
(CBSE 2017

SITUATION WANTED
BA (Hons) History topper, Vikram/Sonia, with specialization
in Medieval India is looking for the job of a tourist guide.
Age 22 years. Affluent in Hindi and English. Well-
acquainted with places of historical interest in Delhi, Agra
and Jaipur. Good communication skills, persuasion skills
and charming personality. Expected salary- 30,000pm.
Contact no.: 999751234 and email-id
: [email protected].
Vehicles For Sale

•Brand name- Maruti/Hyundai/Honda, etc.


•Model/colour/accessories/year of
manufacture/mileage
•Condition
•Ownership details
•Price expected
•Contact address/phone number
Q.You want to sell off your motorbike which you have been
using for five years . Write an advertisement, in not more
than 50 words, to be published under the classified columns
of a national daily. Furnish all the necessary details.
Motor Bike For Sale

Yamaha 100 cc motorbike fully loaded with accessories for


sale. Done 8,000 km, excellent condition, 2013 Model, Price
expected 28,000 (non-negotiable). Genuine buyers, contact Raj
Kumar, Mobile No. 1234 3420.
Property For Sale

♦ Plot for sale:

•Location: where it is
•Area: In square metres/yards
•Name of the development authority
•Price expected
•Contact address/ phone number
House / Flat For Sale
•Type of accommodation. No. of rooms/floor
•Whether it is independent or an apartment
•Price expected/negotiable
•Location—where it is
•Area: In sq. metres/ yards
•Name of the development authority
•Whom and when to contact
•Contact address/phone number
Q. You want to sell your newly built flat. Draft a suitable
advertisement in not more than 50 words to be inserted in the
classified columns of ‘The Hindu’ giving all necessary details.
You are Niranjan, J.P.Nagar, Bengaluru.

New flat for sale


Newly built, ideally located flat for sale on M.G. Road. Two
bedrooms with attached toilets, huge drawing-cum-dining and
servant room, spacious and well-lit. Barely 10 minutes drive
from the airport. In close vicinity of reputed schools and multi-
speciality hospital. Expected price: 25 lacs. Contact Niranjan,
247, J.P. Nagar, Bengaluru, Contact No.8210831648.
Lost And Found

•Begin with LOST/FOUND


•Description of the article
•When & where the article was lost/found
•Reward for finding it
•Contact address and phone number
Q. You have lost your leather wallet containing your Examination
Entry Ticket for Class XII while travelling by bus from Banashankari
to M.G.Road in Bangalore. Write a notice in not more than 50
words, to be published in ‘Deccan Herald’. You are
Pranav/Parveen.
Lost And Found

Lost a black leather ladies wallet containing Examination Entry


Ticket for class XII , travelling on Bus Route no. 123 from
Banashankari to M.G.Road on 15th Feb., 20xx. Anyone who finds
it please contact urgently Parveen, 12, Gandhi Road, Bengaluru,
Mob. 9430775427. Suitable reward for finder.
To-Let
•Type of accommodation, Number of rooms/ floor
•Details regarding locations
•Whether it is independent or an apartment.
•Rent expected
•Type of tenant required: Bank employee / small family.
•Whom and when to contact.
•Contact address/phone number
You are Aman / Shalini of 98, Vijay VIhar, Haryana and
wish to let out your newly built house. Draft an
advertisement in not more than 50 words for
publication in the ‘To Let’ column of Hindustan Times
giving all necessary details.

TO LET
Available on rent-basis a newly built house in Vijay Vihar.
Four bedrooms with attached baths, a drawing-cum-
dining room, a large kitchen, and a balcony. Garage with
car paking facility also provided. Rent expected to be
around 50,000-70,000 p.m. Family preferred. Contact
mobile number – 7503391356 or Shalini, 98, Vijay VIhar,
Gurgaon, Haryana.
Travels And Tours
•Name of the agency
•Destinations and durations
•Details of the package
•Discounts, if any
•Contact address/phone number
Sita Tra vels, 227 Jagriti Enclave, Delhi offers a
package tour for 3 nights 14 days in Mauritius for ₹
10,000 per person. Draft an advertisement for
publication in a national daily in about 50 words.
Give necessary details.

TRAVEL AND TOURS


Attractive package available for Mauritius, 3
nights/4 days, breakfast and dinner, stay at 3-
star hotel, sightseeing included. X 10,000 per
person. Special discount for early birds.
Contact: Sita Travels, 227 Jagriti Enclave, Delhi.
Phone: 25362000.
Commercial Advertisements:
•These are designed for commercial
purposes.

• Require more space, hence are


costly.

•Must be attractive with visuals, catchy


phrases and slogans
MAIN FEATURES:
•Must be attractive with a catchy caption, heading or
sub-headings.

•Figurative language (alliteration and metaphors


especially).

•The proportionate spacing of fonts with different sizes.

•Usually attractive with catchy slogans, punch lines, witty


expressions, pictures or sketches.
•Special offers or discount, if any.

•Details of the product or event given


in a clear, precise way.

•Give name, contact number and


address of the advertiser.

•Present the matter in a box.


QUESTIONS
1.You are General Manager of Ivy Software Solutions,
Agra Cantt, Agra. You need a software engineer for your
organisation. Draft an advertisement in not more than 50
words to be published in ‘The Times of India’ under the
classified columns.

2. ‘Farm Fresh Foods’, innovators in packaged farm


products want to launch their new product ‘Tender Green
Peas’. Draft an advertisement.

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