DELHI PUBLIC SCHOOL, BOPAL, AHMEDABAD

CLASS XII (2020-21)

ENGLISH NOTES

CLASSIFIED ADVERTISEMENTS

WHAT IS AN ADVERTISEMENT?

An advertisement is a public announcement made through a popular medium like newspapers,

magazines, T.V., Radio and the Cinema. An advertisement may be displayed on a placard as
well. It is non-personal, oral or visual message regarding a product, a service or an idea.

Purpose: An advertisement attracts immediate attention of the public. It is a very potent tool for
promoting sales or services. It is used to influence the minds, tastes and even motives of the
masses. Remember, an advertisement is a play of words. It must be very attractive to catch the
eye of the reader.

MARKING SCHEME
1 mark – Heading (Should be in CAPITAL letters only)
2 marks – Content
1 marks – Expression
Tips for writing Classified Advertisement

i. It should begin with a heading in bold or upper case letters.

ii. Do not use the same descriptive characteristics for every type of advertisement. For example- In
Situation Wanted case, calling for receptionist applications, one must use words that are
indicative of the personality and communication skills you are looking for. On the other hand,
for hiring a tech executive, it is imperative you ask for skills limited to the IT department.
iii. Do not make full sentences. The prescribed limit is 50 words and in order to make your
advertisement loaded with information about the topic, you have to manage your words
carefully.
iv. Always add contact details in the end either in the form of name, contact no.,
v. It should always be in a box made with sharpened pencil.
vi. It should be neat and clean with good presentation.

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 vii. They are categorized into columns according to different classes.
viii. They are written in short catchy phrases and words.
ix. The language used is simple, factual and formal.
x. All the relevant information should be provided.

There are several types of classified ads, which are as follows:

1. Situation vacant / wanted

2. To-let / Accommodation wanted
3. Sale and Purchase of Property/Vehicles/Goods
4. Educational Institutions
5. Missing persons / Pets
6. Tour and Travels
7. Lost and Found
8. Appeals
9. Matrimonial
10. Change of Name
11. Business Proposals

Type 1. Situation Vacant / Wanted

1. Always begin with WANTED or REQUIRED

2. Name of the organization must be always present
3. Number of vacancies and the post for which advertised should be clearly stated.
4. The age and gender of the candidate required.
5. Qualification and requisite experience needed for the post.
6. Pay scale, perks and also the mode of applying (E-mail, postal, etc.)
7. Contact address and phone number for correspondence

SAMPLE QUESTION:

A leading export house needs a receptionist. Draft a suitable advertisement to be published in the
classified columns of a local daily, giving all necessary details. You are Ashutosh Gupta,
Secretary, Orient Export House, T. Nagar, Delhi.

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 SITUATION VACANT

WANTED a smart, confident P.A./ Stenographer for a leading export house. Qualification –
graduate, age – 25-30 years. Typing speed 40 wpm, short hand speed 100 wpm. Good
communication skills. Salary negotiable. Preference to those who can handle computer. Apply
with complete bio-data by 20th April to Secretary, Orient Export House, T. Nagar, Delhi.

Name: Ashutosh Gupta Ph No.: 011-21111111

Practice Question:

Principal, Sunrise Global School, Agra requires a receptionist for her school. Draft a suitable
advertisement in about 50 words to be published in the classified columns of a national
newspaper giving all the necessary details of qualifications and experience required in the
receptionist. (CBSE 2016)

SAMPLE QUESTION:

You are Vikram/Sonia, an Hon‘s graduate in history with specialization in Medieval India. You
are well acquainted with places of historical interest in Delhi, Agra and Jaipur. You are looking
for the job of tourist guide. Write an advertisement in about 50 words for the situations wanted
column of a local newspaper. Your contact no. is 999751234. (CBSE 2017)

SITUATION WANTED

BA (Hons) History topper with specialization in Medieval India is looking for the job of a
tourist guide. Age 22 years. Fluent in Hindi and English. Well-acquainted with places of
historical interest in Delhi, Agra and Jaipur. Good communication skills, persuasive skills
and charming personality. Expected salary- 50,000pm.

Name: Vikram Contact no.: 999751234

Practice Question:

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A full-time computer engineer seeks a job. Write out a suitable advertisement for entry in the
situation wanted column of a local newspaper. Your answer should be within 50 words. Invent
detail yourself. (CBSE 2013)

Type 2. To Let / Accommodation Wanted

Essential Details:

 Begin with ‗Available‘ or ‗Wanted‘.

 State the type of accommodation to let or required on rent.
 Give brief description of the accommodation.
o size, floor, No. of rooms etc.
o fixtures and fittings.
o location and surroundings.
 Rent expected etc.
 Contact address and phone number.

SAMPLE QUESTION:

You want to let out a flat. Prepare an advertisement to this effect for publication in a newspaper,
giving location of the building, nature of accommodation, rent expected.

TO LET

Available on rent Sushant Lok, Ansals MIG flats, II floor, two Bedrooms, modular kitchen,
lobby, balcony, fully furnished, well-ventilated, proper parking facility 24 hours’ electricity
and water supply. Walking distance from main market & taxi stand. Rent expected Rs 25000/-
.Company lease preferred.

Name: Subodh Ph. 2752102

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Practice Question:

You are Anurag /Aparna of 110, Swasthya Vihar, New Delhi and wish to let out a portion of
your newly built house. Draft advertisement in not more than 50 words for publication in the ‗To
Let‘ column of The Hindustan Times, giving all necessary details like location, type of
accommodation to be rented out, rent expected, contact address including telephone number etc.

SAMPLE QUESTION:
You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be
published in a newspaper for suitable accommodation on rent to be used as a guesthouse for the
company.

ACCOMMODATION WANTED

Wanted a suitable accommodation for Coal India, New Delhi on rent to be used as a guest
house. 4 bedrooms with attached bathroom, fully furnished, minimum carpet area of 2500 sq.
feet in a posh South Delhi area preferred. Interested parties may contact at 5, Balu, G.M. Coal
India, 35 Asaf Ali Road, New Delhi.

Name: Rahul Vora Ph. 22524876

Practice Question:

You are a businessman who wants to set up a small garment shop in your city. Draft an
advertisement seeking a suitable space for rent, to be published in the ‗Wanted Accommodation‘
column of a local newspaper. Write the advertisement in not more than 50 words.

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 Type 3. Sale and Purchase of Property / Vehicles / Household Goods

Essential Details

 Begin with for Sale / Available or Purchase / Wanted.

 Mention the type of accommodation/Vehicle/Household item.
 Give a brief physical description.
 End with contact address & phone numbers.

(a) Property: (Specific details)

 Specify size, floor, number of rooms etc.

 Mention fixtures and fittings.
 Give the location and surroundings
 Price expected/offered.

SAMPLE QUESTION:
You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary details in
about 50 words.

FOR SALE

For sale, a flat in Ashok Vihar, 1800 sq. ft., first floor, two bed-rooms with modular kitchen.
Drawing/Dining with full interiors, Car parking available. CCTV surveillance, 24 hr.
electricity and water supply. North / park facing, located near main market. Price negotiable.

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Name: M.L. Goyal Ph. No. 27263412

Practice Question:

You are Rohit of 105, Rajnagar, Ghaziabad. You want to sell your house. Write a suitable
advertisement to be published in the classified columns of a newspaper.

SAMPLE QUESTION:
You want to purchase a flat. Draft an advertisement in about 50 words for a newspaper, detailing
your requirements and your capacity to pay.

FOR PURCHASE

For purchase DLF Flat in South City / DLF Colony with three bed-rooms, Drawing / Dining
with family lounge. Comer flat preferred. Price around 20 to 25 lacs. CCTV surveillance, 24
hr. electricity and water supply required. Bonafide owners or dealers to contact at 12, Pandara
Road, New Delhi-110001.

Name: M.K. Bhasin Phone no. 23285062.

Practice Question:

1. You propose to sell your flat in Delhi and buy one in Bombay as you are shifting to Bombay.
Draft an advertisement for it to be published in The Times of India, New Delhi, under
classified columns. (Word limit: 50 words)
2. You possess an acre of land in the heart of the city. You want to dispose of this property
since you have decided to buy a flat. Write an advertisement to be published in a national

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 daily, giving all the necessary details. You are Krishan of Moti Nagar, Delhi.

(b) Vehicle:

 State model/year of manufacturing.

 Specify the condition/mileage done.
 Give colour, accessories etc.
 Price expected/offered.

SAMPLE QUESTION:
You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be
published in the ‗For sale‘ columns of The Times of India.
FOR SALE

Available, Maruti Swift Desire VX, 2014 Model in excellent working condition. Steel grey,
scratchless, self-driven, sparingly used, Insurance upto Dec 2020. Upholstery in good
condition. Blue tooth enabled stereo system. Average 18 km a litre. All accessories intact.
Expected Price not below 1.40 lacs.

Name: M. K. Malhotra Ph. No. 24673289

Practice Question: You plan to sell your old sports bike. Draft a suitable advertisement in not
more than 50 words to be inserted in a reputed national daily giving all necessary details of the
vehicle.

SAMPLE QUESTION: You want to purchase a second-hand Hero Honda Motor-bike. Draft a
suitable advertisement in about 50 words for publication in a local daily.

FOR PURCHASE

Wanted a second hand Hero Honda Motor bike, 2015 model in excellent running condition.
Average around 40 kms per litre. Complete Documents. Tax paid. Price not to exceed 26,000.
Interested parties to contact at 30-C, Janakpuri, New Delhi.

Name: S.K. Joshi Phone 2576343

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 Practice Question: You are looking for a second hand car. Draft an advertisement for the
classified column of a newspaper, specifying your requirements in 50 words. You are Sumit/
Sunita ofA-40, Vinod Enclave Delhi.

(c) Household goods: (Specific details)

 Mention brand, model, year of manufacturing.

 Specify material, in case of furniture.
 Give the present condition.
 Quote price offered/expected.

SAMPLE QUESTION:
You want to sell your typewriter. Write a suitable advertisement in about 50 words to be
published in the ‗For Sale‘ column of a local daily.

FOR SALE

For sale 1998 model portable Remington typewriter in excellent working condition. Brand new look.
Expected price around 3000. Interested parties may contact on weekends at 257, Harrison Road, Delhi-
110006.

Name: R.C. Sangar, Ph. No.22362368

Practice Question:

1. You are Manager, Infocom Network C-3 Main Shopping Centre, Vasant Vihar, New Delhi-
110057. Draft an advertisement offering office furniture for sale. Give details.

2.You are Ashok of Sitapur, Lucknow. You have got a foreign assignment and would be going
abroad soon. You have a television set and refrigerator to sell. Draft a suitable advertisement to
be published in the classified columns of The Hindustan Times, Delhi.

Type 4. Educational Institutions

Essential Details:

 Give the name of Institution

 Its past record.
 Mention the courses offered, duration.
 List the facilities available and fee structure.

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  Specify the eligibility condition.
 Quote the last date for registration/application.
 End with contact address & phone number.

SAMPLE QUESTION:

You are the Director of National Institute of Vocational Studies, New Delhi. Draft a suitable
advertisement for publication in a national daily highlighting some of the special features of your
institute.

EDUCATIONAL

NIVS offers diploma courses in Electronics, laser technology, computer and television
hardware/software, fashion-designing etc. Duration – two years. Eligibility – Senior Secondary.
Excellent faculty; Well-furnished labs and workshops. One year training. Excellent past record of
placement. Quarterly fee –11,500. Last date for Application – 30 May 2020. Contact Director National
Institute of Vocational Studies, 27 Pusa Road, New Delhi.

Name: Rohit Kumar Phone 24236709

Practice Question:

1. You are the secretary of Institute for Career Guidance, Sector 15, Gurgaon specialising in
Career guidance and counselling. Draft a suitable advertisement to be published in a daily
newspaper.

2. You are the director of a coaching academy. Write an advertisement for publication in
newspaper, for admission to various courses being provided in your institute.

Type 5. Missing Person/Pets

(a) Person (specific)

1. Begin with ‗Missing‘

2. Brief physical description of the missing like height, complexion and built.
3. Name, age and any health related issues about the missing person
4. Clothes, accessories or any other identifying features.
5. Tell about the place last seen- since when and from where
6. Details of reward if any
7. Contact address and Phone number

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 (b) Pet (specific)
– breed, colour of fur/skin, etc.

SAMPLE QUESTION:

Draft a classified advertisement for a young girl missing from Gurgaon since 2 March 2020.
Provide all necessary details.

MISSING
Girl Missing, Priyanka Khanna, 12 years, 4’3” tall, fair, slim built, wearing black t-shirt and
blue jeans since 2.3.2020 from M. G. Road, Gurgaon. Speaks Hindi and English. Informers will
be suitable rewarded. Inform M. G. Road Police station

Name: M. K. Mathur(SP) Ph. No. 98765432

Practice Question:

An old man aged 68, poor vision, mentally upset has been missing for a week. Draft a suitable
advertisement for the ―Missing Persons‘ column of a newspaper in about 50 words.

SAMPLE QUESTION:

You are P.K. Bansal of 57 Rajendra, Park, New Delhi. Your pet dog Scabbie is missing. Write
an advertisement for the ‗Missing Pet Animals‘ columns of a newspaper.

MISSING PET

Missing a dark brown, male labrador, 20″ high since last Friday. Scabbie is 2 years old, has
white stripes. He has a hole on his left ear and a strap of black leather round his neck. Informer
will be suitably rewarded. Contact at 57, Rajendra Park, New Delhi.

Name: P.K Bansal. Phone-25246789.

Practice Question:

While going for a walk in the local park, you lost your little puppy. Draft an advertisement in
about 50 words giving the details of your puppy.

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 Type 6. Tours and Travels
Essential Details:

 Begin with ‗Package Available‘, etc.

 State name of travel agency.
 Specify destination and duration.
 Supply details of package—food/boarding/lodging, sight-seeing etc.
 Give estimated cost and special discounts.
 End with contact address and phone number.

SAMPLE QUESTION:
Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights 14 days in Mauritius
for ₹ 10,000 per person. Draft an advertisement for publication in a national daily in about 50
words. Give necessary details.

TOURS & TRAVELS

Package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-star hotel,
sightseeing included. X 10,000 per person. Special discount for early birds. Contact: Sita
Travels, 227 Jagriti Enclave, Delhi.

Contact: Prashant Gupta Phone : 23723777

Practice Question:

Travel professionals G-14 Nehru Place, offers a 13 day tour to Far East (Thailand, Singapore,
Malaysia, at wholesale price of Rs.1,49,999 including air-ticket, accommodation, breakfast &
sight-seeing. Draft an advertisement for ‗Travels & Tours‘ column of The Hindustan Times.

Type 7. Lost and Found

Essential Details:

 Begin with ‗Lost‘ or ‗Found‘.

 Specify the item.
 Give brief physical description.
 Mention when/where lost or found.
 Reward, if any.

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  End with contact address and phone number

SAMPLE QUESTION:

You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi. You lost your briefcase while
travelling by bus from Laxmi Nagar to Connaught Place, New Delhi. The briefcase contains
some valuable documents, including your Board‘s certificate for All India Secondary School
Examination. Draft a notification in not more than 50 words to be published in The Indian
Express under their column ―Lost & Found‖. Include all necessary details about the lost
briefcase to establish your claim.

LOST

Lost a brown VIP ‗classic‘ brand briefcase with ‗Prashant‘ written near the handle, on DTC bus
route no. 89 from Laxmi Nagar to Connaught Place, containing some valuable documents, All
India Secondary School Examination certificate, also contains an Indian passport no. R 3321679.
Finder will be suitably rewarded. Contact the undersigned at 202, Laxmi Nagar, New Delhi

Contact: Prashant Gupta Phone 27190048

Practice Question: You have lost library book issued in your name while returning home by
a local bus. Write an advertisement fit for the ‗Lost and Found‘ column of a local daily, giving
the particulars of the book.

SAMPLE QUESTION: You are Karan/Karuna. You found a bag full of newly stitched
clothes and unstitched dress materials while travelling by bus from Hazaratgung to Nirala Nagar
in Lucknow. Write an advertisement in about 50 words for the ‗Lost and Found‘ column of the
daily ‗ National Herald‘ Lucknow.

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 FOUND

Found a red VIP ‗classic‘ brand bag, full of newly stitched clothes, unstitched dress materials, a
fashion design book and some cash, on bus from Hazaratgung to Nirala Nagar, route no. 11,
whosoever has lost it can claim by providing authentic proof of ownership. Contact the
undersigned at 20A, Nirala Nagar, Lucknow.

Contact: Karan Gupta Phone 27190048

Practice Question:

You have found an expensive watch in Sarojini Market. Write an advertisement for the ‗Lost and
Found‘ column of a local newspaper giving all the relevant details. You are Gopal/ Gopa, 4
Manav Road, Kanpur.

TYPE 8 : APPEAL

Essential Details

 Begin with Appeal or Help Required

 Specify the Nature of the appeal
 Give brief description of problem
 Specify the help required
 End with contact address & phone number.

SAMPLE QUESTION:

The father of a six year old child suffering from chronic lung disease does not have the money for
treatment. Draft an appeal to be published in the newspaper on his behalf.

APPEAL

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Help required for my six year old daughter Annie, admitted in AIIMS with chronic lung disease.
I am unable to meet her medical expenses as I am a daily wage worker. The public is requested
to help by donating funds for her treatment. Contact Immediately.

Name: Clive Fernandez Phone: 9876543210.

Practice Question:

Write an appeal to be published in a newspaper inviting suitable donors to offer a kidney to save
the life of a young girl, whose kidneys are damaged beyond repair.

Type 9 : MATRIMONIALS

Essential Details:

 Begin with Wanted/Alliance or Proposal invited.

 State boy/girl.
 Educational/Professional qualifications.
 Service/Profession — income.
 Age, height, complexion, build.
 Caste/Religion.
 Qualities sought in partner.
 End with Box No c/o the daily.

SAMPLE QUESTIONS:

Question 1:
A highly placed IT professional settled in London seeks alliance with an exceptionally beautiful,
educated, cultured and tall girl of status Punjabi family. Write a suitable advertisement for the
‗Matrimonial‘ column of a National daily.

BRIDE WANTED
Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall,
NRI settled in London as CEO of a reputed firm. Exceptionally beautiful, highly educated and
cultured girl between 21 and 25 and at least 5‘-4‖ tall. Only status Punjabi families.
Box 867 B, The Times of India, New Delhi.

Question 2:

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Write an advertisement for the ‗Matrimonial‘ column of a newspaper for a Bisa Aggarwal girl,
working as Sales Officer in a leading export house.

BRIDEGROOM WANTED
Proposal invited for a Bisa Agarwal girl, 25 years, 158 cm, working as sales officer in a leading
export house, income in six figures per annum. Parents having business at Mumbai and Overseas.
Boy‘s merit main consideration. Professional with business background preferred. Early and
decent marriage.
Box No. 7364, The Times of India, Mumbai-400001.

Practice Question:

1. Your younger brother, an MBA from IIT Bangalore, is working as Purchase Officer in an
MNC. He seeks an alliance with an exceptionally beautiful, educated and cultured girl.
Write a suitable advertisement for him for publication in The Hindustan Times.
2. A retired army officer is looking for a suitable match for his smart, convent educated
daughter. Write out a matrimonial advertisement for publication in a newspaper.

TYPE 10: CHANGE OF NAME

Essential Details

 Begin with Change Of Name

 Give erstwhile ( former) name
 Mention clearly in full the changed name.
 End with contact address & phone numbers.

CHANGE OF NAME

I, Suvajit Kumar Nath, S/o Samir Kumar Nath R/o L.P. Scheme, Maltanagar, North 24 Parganas,
W.B.-743122 have changed my name to Shubhajit Nath vide affidavit dated 11 March 2020
sworn in the Court of the Judicial Magistrate for all future purposes.

Name: Shubhajit Nath Phone: 2234678

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 CHANGE OF NAME

I, Shankar Kudimi R/o Door No. 3-12, Gandhi Nagar, Makala town, Post & Mandal,
Chittoor Dist. have changed my minor daughter's name from Debashri to Debashri Shankar
Kudimi (DOB: 3.11.2016) for all future purposes vide affidavit no. 6465 dated 12.11.2020

Name: Shankar Kudimi Phone: 2234678

TYPE 11: BUSINESS PROPOSALS

Essential Details:
 Begin with ‗Wanted‘ or ‗Available‘.
 State specialization/service offered/required.
 Quote special terms/facilities, if any.
 End with contact address and phone number.

SAMPLE QUESTIONS:

Question 1:
Write a suitable advertisement in a national daily for Novex (India) Corporation, a leading
hosiery manufacturing company offering wholesale dealership, agencies and retail outlets,
(word limit: 50).

BUSINESS AVAILABLE

Wanted distributers for ‗Novex‘ brand hosieries. Wholesale dealers, agencies and retail outlets.
Attractive terms and business discount in addition to trader‘s commission. Interested parties may
contact Sales Manager, Novex (India) Corporation, Ludhiana.

Name: Amir Khan Phone: 24370124.

Question 2:
You are the Director of ‗Pawan Hans‘ a placement agency with an excellent track record. You
provide skilled as well as unskilled workers to business establishments, construction companies
and manufacturing houses. Draft an advertisement for a national daily offering your services to
your prospective clients.

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 PLACEMENT SERVICES

Available for immediate employment, skilled as well as unskilled workers suitable for business
establishments, construction companies and manufacturing houses. For consultancy and
confirmation, contact at 2/21 Kirti Nagar, New Delhi.
Name: Pawan Hans Phone: 5270188.

Practice Question:

Mayur India, a well established marketing group, based at Agra, seeks agencies, franchise
and/or distributorship for northern India. Write a suitable classified advertisement for a local
newspaper.

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