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    Display & Classified Advertisements

    Uploaded by

    Amira

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Display & Classified Advertisements

    Uploaded by

    Amira
    44 views37 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    44 views37 pages

    Display & Classified Advertisements

    Uploaded by

    Amira

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 37

    ADVERTISEMENT

    MARKING SCHEME

     FORMAT : 1 MARK
     CONTENT : 2 MARKS
     EXPRESSION : 1 MARK
    ADVERTISEMENT
    (4 MARKS)
    DISPLAY CLASSIFIED
     Commercial Purpose, More space  Occupy less space
     Expensive  More Economical
     Visual Attractive, Appealing  Use words or short phrases
     Catchy Slogans  Simple, Concise and Compact
     Varying Font Size, Shapes  Title & contact details
     Convey complete information
    CLASSIFIED
    ADVERTISEMENT

    DISPLAY ADVERTISEMENT
    POINTS TO REMEMBER

    CLASSIFIEDS DISPLAY
     Always put the advertisement in a box.  It should be brief, precise, striking and to the
     point.
    Begin with AVAILABLE, WANTED ,
    REQUIRED etc. according to the question.  No need for elaborate descriptions- relevant
     information is MUST.
    Put the correct heading/category under which
    the advertisement comes.  Address/ Contact Number should be given. .

    NOTE: Advertisements should be enclosed in a box.


    DIFFERENCE BETWEEN
    POSTER & DISPLAY
    ADVERTISEMENT
     Display advertisement is done for telling people about something for sale
    purposes i.e. we highlight only the good qualities of the thing and the sole
    purpose is to attract people to buy it.
     Meanwhile a poster is something that simply tells us about the thing or concept
    or idea. Both good and bad aspects of it are presented in the poster and it is
    usually for spreading awareness -- not for selling anything
    CLASSIFIEDS

     Occupies less space


     More Economical
     Use words or short phrases
     Simple, Concise and Compact
     Conveys complete information
    EMPLOYMENT – situation vacant or situation wanted
    TYPES OF CLASSIFIED
    ADVERTISEMENT
    MATRIMONIAL – bride or groom wanted

    ACCOMODATION – to-let or accommodation wanted

    REAL ESTATE – sale or purchase of property

    VEHICLES – sale or purchase

    LOST AND FOUND REPORTS

    MISSING – persons and pets

    CHANGE IN NAME

    TOUR AND TRAVELS


    TYPES

    CLASSSIFIED:

    categorized into columns according to different classes

    brief and occupy less space

    economical

    written in short phrases and words

    language is simple, concise, factual and formal

    no blocks or designs
    1. Situation Vacant types

    This advertisement is written by an employer who is looking


    for the services of a person in his organization.
     Always begin with WANTED or REQUIRED
     Name of the organization must be always present
     Number of vacancies and the post for which advertised should be clearly stated.
     The age and gender of the candidate required.
     Qualification and requisite experience needed for the post.
     Pay scale, perks and also the mode of applying (E-mail, postal, etc)
     Contact address and phone number for correspondence

    CLASSIFIED
    SAMPLE

    CLASSIFIED
    CLASSIFIED ADS –
    SITUATION
    VACANT
    Begin with ‘WANTED’ / ‘REQUIRED’

    Name of organization

    Indicate post and number of vacancies

    Essential qualifications and experience

    Any preference – age, gender etc.

    Other details are optional

    Pay scale and perks

    Mode of applying

    Contact address, phone / fax no.


    SAMPLE

    SITUATION VACANT
    WANTED a smart, confident P.A. for a leading export house. Qualification – graduate, age –
    25-30 years. Typing speed 80 wpm. Preference to those who can handle computer. Salary
    negotiable. Apply with complete bio-data by 20th December to Secretary, Orient Export
    House, T. Nagar, Delhi. PH:9911223344

    SITUATION VACANT
    WANTED for an advertising agency in Mumbai, a talented graphic designer. Must be
    graduate or have relevant qualifications related to graphic designing. Must be well-versed with
    graphic software, have previous experience. Salary: Rs 25,0000 + benefits / negotiable. Please
    send CV to P O Box 26745,Andheri East, Mumbai or email: [email protected]
    LET’S PRACTICE

     Clayton International School needs a secretary to


    the Principal. The Administrative Officer drafts an
    advertisement for publication in the Classified ad
    section of a newspaper. Write the advertisement.
    SITUATION
    This is written by a job-seeker. WANTED
    personal details such as qualification and
    experience

    age & gender

    any other details

    preferences: type of job

    expected salary & perks

    provide contact no. & address

    CLASSIFIED
    SAMPLE

    SITUATION WANTED
    B.E. (Electrical Engineer), topper from Delhi University with an experience of 5 years in a
    multinational , seeks a job in or around Delhi. Familiar with Java, C++. Expected Salary 35,
    000 p.m. Contact: Amit Khanna, B12, Sarojini Nagar, New Delhi.9988776655.

    SITUATION WANTED
    Looking for a job in one of the private schools, did PG from IGU(Indira Gandhi University),
    have 5years experience, excellent communication skills, pleasing personality, salary
    negotiable, available for interview on any working day, interested schools may approach.
    Contact: Ahmed Khan, B15, Sarojini Nagar, New Delhi.9988776666.
    LET’S PRACTICE

     You are Vikram/Sonia, Hon’s graduate in history


    with specialization in Medieval India. You are
    well acquainted with places of historical interest
    in Delhi, Agra and Jaipur. You are looking for the
    job of tourist guide. Write an advertisement in
    about 50 words for the situations wanted column
    of a local newspaper. Your contact no. 999751234.
    2. To-Let ads

    This is written by a person looking for tenants for his/her


    property
     Begin with WANTED or AVAILABLE
     Type of accommodation should be mentioned.
     Rent expected
     Give proximity to markets and also indicate whether it’s sun facing, etc.
     Contact address and phone number

    CLASSIFIED
    TO-LET

    begin with ‘Available’


    type of accommodation – bedrooms, size of rooms, bath etc
    brief description – floor, porch, garage, lawn
    direction/ location – park facing, sea facing
    construction type
    details of water/ electricity supply
    state rent expected, other terms
    contact address/ phone no.
    SAMPLE

    TO-LET
    AVAILABLE on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully
    furnished, well-ventilated. Walking distance from main market & taxi stand and park. Rent
    expected Rs 25000 (fixed). Contact Subodh 2B/31, Sushant Lok, Ph. 27521012
    LET’S PRACTICE

     You are Aman / Shalini of 98, Vijay Vihar,


    Haryana and wish to let out your newly built
    house. Draft an advertisement in not more than 50
    words for publication in the ‘To Let’ column of
    Hindustan Times giving all necessary details.
    GOODS/ACCOMODATION
    WANTED

    Accomodation: floors, no. of rooms, flat/bunglow,


    Goods: Model, Features, Accessories

    any other details

    Fixtures and fittings or location & surroundings

    Expected rent or price

    provide contact no. & address

    CLASSIFIED
    SAMPLE

    ACCOMMODATION WANTED
    Metals & Minerals Corp. of India needs suitable accommodation on rent to be used as a
    guesthouse. Should be located in a posh area with excellent facilities. Uninterrupted water &
    electricity. Nearby market must. Owners please contact R. Lal, Executive Manager, PH:
    01123333333.

    CAR WANTED
    Wanted a second-hand car, with no scratch and damage, should be at least 2.2L. With good
    interior, music system, specifically in black colour. Maximum 3 years old model. Price should
    not exceed Rs.2 lakh. Sellers can contact Amit at 9812345678.
    LET’S PRACTICE

     You are Dr. Shagun residing in New Delhi. Write an


    advertisement to be published in a newspaper for suitable
    accommodation on rent in Gurgoan to be used as a clinic.
    SALE AND PURCHASE
    SAMPLE

    CAR FOR SALE


    AVAILABLE Honda Civic 1.8, silver, 2007 model, fully automatic, A/C, 35,000 km, single-
    owner driven, original parts, excellent condition. Price non-negotiable Rs. 3,50,000/-. Contact
    Arun Mittal, 994567823 within 4 days.

    FOR SALE
    Available Maruti Van, LX, Diesel, year 1999, self-driven, sparingly used, scratch less, a
    stereo, air-conditioned, beautiful upholstery, no expenses. Contact: C.D. Kumar, 9350556655
    SAMPLE

    HOUSEHOLD GOODS FOR SALE


    FOR IMMEDIATE SALE, a brand-new Sony TV, 32” and LG washing machine Model
    121. Six months old. Both in excellent working condition. Owner going abroad. Prices
    negotiable. Contact: Divya, 13B Kailashpur, Baroda. Phone: 093456789.
    You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in Surat. You want to
    buy an independent house at City Light Road to be used as office-cum-residence.
    Draft an advertisement in about 50 words for the classified columns of a local
    newspaper.
    5. Lost & Found

     Begin with ‘Lost’ or ‘Found’.


     Specify the Item.
     Give brief physical description.
     Mention when/where lost or found.
     Reward, if any.
     End with contact address & phone number

    CLASSIFIED
    LOST AND FOUND
    LOST black leather purse in DTC bus (route no.
    315), while travelling between Lucknow Road and Red
    SAMPLE Fort. Besides cash it contains some very important bills
    and receipts. Finder will be suitably rewarded. Please
    contact: Anil Sood, B-67, Lucknow Road, New Delhi
    or Phone 27618456.
    LOST AND FOUND

     You are Madhav/Mohan of 95, Surya Colony, Mehrauli. You lost a


    briefcase while travelling in a bus form A.I.I.M.S. to Mehrauli.
    Draft an advertisement for a newspaper in about 50 words.
     You are Manisha Pant. You lost your file which contained your passport and
    certificates. Draft an advertisement to be published in the Lost and Found
    column of a local daily.

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