NATIONAL

SENIOR CERTIFICATE

GRADE 11

NOVEMBER 2023

BUSINESS STUDIES P1
(DEAF)

MARKS: 150

TIME: 2 hours

This question paper has 10 pages.

2 BUSINESS STUDIES P1 (DEAF) (EC/NOVEMBER 2023)

INSTRUCTIONS AND INFORMATION

Read the instructions. Answer the questions.

1. This question paper has THREE sections and TWO main topics.

SECTION A: COMPULSORY
SECTION B: THREE questions
Answer any TWO questions.
SECTION C: TWO questions
Answer any ONE question.

2. Read instructions. Do what is asked.

We ONLY mark the first TWO questions you answered in SECTION B.

We ONLY mark the FIRST question you answered in SECTION C.

3. Give the answers the same numbers as the questions.

You get NO marks for answers that are numbered incorrectly.

4. Answer in full sentences. We will tell you if it is different.

5. The mark allocation at each question will tell you how much and what you must
write.

6. The table shows the marks and time for each question.

TIME
SECTION QUESTION MARKS
(minutes)
A: Objective-type questions
COMPULSORY 1 30 20

B: THREE direct/indirect type 2 40

questions
CHOICE: 3 40 70
Answer any TWO.
4 40

C: TWO essay-type questions 5 40

CHOICE: 30
Answer any ONE. 6 40
TOTAL 150 120

7. Answer EACH question on a NEW page, e.g. QUESTION 1 – new page,

QUESTION 2 – new page.

8. Use a non-programmable calculator.

9. Write neatly.
Your work must be easy to read.

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(EC/NOVEMBER 2023) BUSINESS STUDIES P1 (DEAF) 3

SECTION A (COMPULSORY)

QUESTION 1

1.1 Choose the answer.

Write the letter (A–D) next to the question numbers (1.1.1 to 1.1.5) in the
ANSWER BOOK.
Example: 1.1.6 D.

1.1.1 The impact of … on businesses as a socio-economic issue may

lead to employees having to repeat a work task.

A ethical misconduct
B economic crime
C exhaustion of natural resources
D lack of skills

1.1.2 Freedom Bank operates in the … sector as they specialise in

offering banking services.

A primary
B tertiary
C economic
D secondary

1.1.3 The component of the marketing communication policy that is not

paid for by the business, is known as …

A publicity.
B advertising.
C sales promotion.
D personal selling.

1.1.4 Fred Juices use ... during production planning to work out the time
needed for performing of each task in their production system.

A planning
B routing
C scheduling
D loading

1.1.5 The purpose of a/an … is to determine the candidate’s suitability

for a position based on their skill, experience and qualification.

A induction programme
B employment contract
C recruitment process
D interview
(5 x 2) (10)

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4 BUSINESS STUDIES P1 (DEAF) (EC/NOVEMBER 2023)

1.2 Complete the statements.

Use the word(s) in the list.
Write the word(s) next to the question numbers (1.2.1 to 1.2.5) in the
ANSWER BOOK.

psychographics; full; external; go-slow; intermediaries; demographics;

strike; internal; no; suppliers

1.2.1 The statistics of the population such as gender, age, race and level
of education, is known as …

1.2.2 Kebu Logistics has … control over the economic environment.

1.2.3 Employees participate(take part) in a … when they deliberately(knowingly)

delayed their productivity at work.

1.2.4 The middlemen that act as negotiators between producers and the
consumer, are known as …

1.2.5 Floor Trading used … recruitment when advertising the vacancy of

store manager in the local newspaper.
(5 x 2) (10)

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(EC/NOVEMBER 2023) BUSINESS STUDIES P1 (DEAF) 5

1.3 Choose a description from COLUMN B that matches a term in COLUMN A.

Write the letter (A–J) next to the question numbers (1.3.1 to 1.3.5) in the
ANSWER BOOK, for example 1.3.6 K.

COLUMN A COLUMN B
1.3.1 Customers A the process of classifying agricultural
products into categories according to their
quality

1.3.2 Difficult B involves any adjustments(changes) made to

employees the planning process

1.3.3 Standardisation C the new employee’s skills are matched with

the requirements of the position

1.3.4 Corrective action D component of the market environment

1.3.5 Placement E employees that often compete for

promotions

F the new employee is introduced to their new

workplace environment

G component of the macro environment

H involves the checking of the quality of the

production process and the final product

I the process of ensuring that all goods

produced are of equal quality

J employees that often complain about work

systems
(5 x 2) (10)

TOTAL SECTION A: 30

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6 BUSINESS STUDIES P1 (DEAF) (EC/NOVEMBER 2023)

SECTION B
Answer ANY TWO questions.
NOTE: Write the QUESTION NUMBER of each question that you choose.
Answer EACH question on a NEW page.

QUESTION 2: BUSINESS ENVIRONMENTS

2.1 Name any THREE components of the micro environment. (3)

2.2 Briefly outline the functions of trade unions. (6)

2.3 Read the text.

Answer the questions.

ULNA TRADERS (UT)

The management at Ulna Traders is desperately trying to control its
environment and the behaviour of other businesses by forming power
relationships.
They gained valuable advice from powerful influential people after
inviting them to be part of their board of directors.

2.3.1 Use the text.

Identify the way UT had formed a power relationship. (2)

2.3.2 Describe ONE other way in which businesses can form a power
relationship. (3)
2.4 Explain the negative impact of strikes as a socio-economic issue on
businesses. (6)
2.5 Read the text.
Answer the questions.

KUHLE FOODS (KF)

Kuhle Foods is experiencing many challenges.
They are struggling to find a reliable provider of vegetables.
The management of KF do not have a clear plan of where the business
is going.
Two other food retailers have also opened in the same area.

2.5.1 Use the text.

Quote TWO challenges of the market environment for KF. (2)
2.5.2 Explain ways in which businesses can overcome competition in the
market. (6)
2.6 Discuss the relationship between the primary, secondary and tertiary
sectors. (6)
2.7 Suggest ways in which businesses can have a direct influence on the
environment. (6)
[40]
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(EC/NOVEMBER 2023) BUSINESS STUDIES P1 (DEAF) 7

QUESTION 3: BUSINESS OPERATIONS

3.1 Name any TWO quality control bodies. (2)

3.2 Outline the advantages of production planning. (4)

3.3 Read the text.

Answer the questions.

ZAJEED MANUFACTURERS (ZM)

Zajeed Manufacturers specialise in the manufacturing of office furniture.

ZM make use of intermediaries to distribute their products.
They use other businesses to sell to consumers in small quantities.

3.3.1 Identify the type of intermediary used by ZM. (2)

3.3.2 Explain the reasons why ZM as a manufacturer may prefer to make

use of indirect distribution methods. (6)

3.4 Describe any TWO categories of consumer goods. (6)

3.5 Discuss the purpose of advertising. (4)

3.6 Read the text.

Answer the questions.

ECO TRADING (ET)

Eco Trading advertised the position for a purchasing manager on the
business notice board.
They indicated(showed) that the person should preferably have a diploma in
management.
The purchasing manager will be responsible for ordering stock and liaising
with suppliers.

3.6.1 Quote from the text.

Identify TWO components of the job analysis applicable to the
position at ET.

Draw the table in your ANSWER BOOK. Answer QUESTION 3.6.1 in

the table.

COMPONENTS OF THE JOB MOTIVATIONS

ANALYSIS
1.
2. (6)

3.7 Differentiate between piecemeal and time-related salary determination. (4)

3.8 Advise businesses on the legal requirements of an employment contract. (6)

[40]
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8 BUSINESS STUDIES P1 (DEAF) (EC/NOVEMBER 2023)

QUESTION 4: MISCELLANEOUS TOPICS

BUSINESS ENVIRONMENTS

4.1 State any TWO challenges in the macro environment. (2)

4.2 Outline THREE examples of contemporary(current) legislation that may affect

business operations. (6)

4.3 Read the text.

Answer the questions.

SOLAR DRONES (SD)

Solar Drones developed a drone that is operated with solar power and no
batteries need to be replaced.
SD was worried that other businesses would copy their design, so they
registered their new invention.
They also used a very special symbol of a glowing sun to enable
customers to identify their drones.

4.3.1 Quote from the text.

Identify TWO solutions to piracy implemented by SD.

Draw the table in your ANSWER BOOK. Answer QUESTION 4.3.1 in

the table.

SOLUTIONS TO PIRACY MOTIVATIONS

1.
2. (6)

4.4 Explain the purpose of the Labour Relations Act (LRA), 1995 (Act 66 of
1995). (6)

BUSINESS OPERATIONS

4.5 State any FOUR types of packaging. (4)

4.6 Outline the selection procedure as a human resources activity. (4)

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(EC/NOVEMBER 2023) BUSINESS STUDIES P1 (DEAF) 9

4.7 Read the text.

Answer the questions.

SOFTY BLANKETS (SB)

Softy Blankets specialises in manufacturing of blankets.

The management ensures that SB comply with the Occupational Health and
Safety Act.
SB ensures that their first aid boxes are always available.
They also make fire extinguishers available in the workplace.

4.7.1 Quote from the text.

Identify TWO ways in which SB complies with the Occupational
Health and Safety Act. (2)

4.7.2. Explain other ways in which SB can comply with the Occupational
Health and Safety Act. (4)

4.8 Tell businesses the precautionary(safety) measures that should take when
handling machinery. (6)
[40]

TOTAL SECTION B: 80

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10 BUSINESS STUDIES P1 (DEAF) (EC/NOVEMBER 2023)

SECTION C

Answer ANY ONE question.

NOTE: Write the QUESTION NUMBER of the chosen question.

The answer must start on a NEW page.

QUESTION 5: BUSINESS ENVIRONMENTS (ADAPTING TO CHALLENGES

OF THE BUSINESS ENVIRONMENT)

Businesses use networking and lobbying to meet their specific needs and
activities.
Successful businesses have the ability to adapt to the many challenges that their
businesses face.
Businesses should undertake projects that can benefit their community due to
the benefits of these projects for businesses and the community.

Adapting to challenges of the business environment

Write an essay.
Write about:

• Explain the advantages of networking.

• Explain the following types of lobbying:
o Hedging against inflation
o Bargaining sessions between management and unions
• Discuss any THREE ways in which businesses can adapt to challenges of
the business environments.
• Recommend projects that can be undertaken by businesses as part of social
responsibility. [40]

QUESTION 6: BUSINESS OPERATIONS (MARKETING FUNCTION)

All businesses are aware of the importance of pricing to ensure financial

success; therefore marketing managers often experiment with different pricing
techniques.
It is important for businesses to analyse all the factors that will influence their
prices, and to make use of sales promotions to remain competitive in the
market.

The marketing function

Write an essay.
Write about:

• Explain the importance of pricing.

• Explain the following pricing techniques:
o Cost-based pricing
o Competition based pricing
• Discuss any FOUR factors that influence pricing.
• Tell businesses about the purpose of sale promotions. [40]

TOTAL SECTION C: 40
GRAND TOTAL: 150

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