BREBNER HIGH SCHOOL

GRADE 11

BUSINESS STUDIES
PAPER 1

NOVEMBER EXAM 2019

MARKS: 150

TIME: 2 HOURS

This question paper consists of 10 pages.

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 INSTRUCTIONS AND INFORMATION

Read the following instructions carefully before answering the questions.

1. This paper consists of THREE sections and covers the main topics Business
Environments and Business Operations.

SECTION A: COMPULSORY
SECTION B: Consists of THREE questions.
Answer any TWO questions
SECTION C: Consists of TWO questions.
Answer ONE of the two questions in this section.

2. Read the instructions for each questions carefully and take note of the requirements.

3. Number the answers correctly according to the numbering system used in this question
paper.

4. All answers must be in full sentences except when other instructions are given.

5. Use the mark allocation and nature of the question to determine the length and depth of
an answer.

6. Use the table below as a guide for mark and time allocation when answering each
questions.

SECTION QUESTION MARK TIME

A: Multiple choice, complete the
statement and matching questions. 1 30 30 min.
COMPULSORY
B: THREE direct and indirect
questions. 2-4 2 x 40 = 80 2 x 30 min
CHOICE = 60 min.
(Answer any TWO)
C: TWO essay-type questions.
CHOICE 5-6 1 x 40 = 40 30 min.
(Answer any ONE)
TOTAL 150 120 min

7. You are allowed to use a non-programmable calculator.

8. Write neatly and legibly.

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SECTION A (COMPULSORY)

QUESTION 1

1.1 Various options are given as possible answers to the following questions. Choose
the correct answer and write it in your ANSWER BOOK, write only the letter (A - D)
next to the question number (1.1.1 - 1.1.10). e.g. 1.1.10 C.

1.1.1. A challenge in the macro environment:

A Difficult employees
B Shortage of suppliers
C Changes in consumer behaviour
D Political challenges

1.1.2 The management of a business has full control over the …

A Business functions.
B competitors.
C legal environment.
D physical environment.

1.1.3 This business sector which focuses mainly on manufacturing is known as …..

A primary sector
B services sector
C tertiary sector
D secondary sector

1.1.4 Interacting with others to exchange ideas and information and to develop
professional contracts, is known as …..

A networking
B lobbying
C merging
D takeovers

1.1.5 ….. is the calculation to see how many units a business must sell before a profit
is made.

A Profit
B Total cost
C Cost per unit
D Break-even analysis

(5 x 2= 10)

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1.2 Complete the following statements by choosing the correct word(s) listed below.
Write only the word(s) next to the question number (1.2.1 – 1.2.5)

lobbying; interview; recruitment; trade mark; primary; selection;

Marketing communication policy; strategic alliance; takeovers; copyright;
advertising

1.2.1 An agreement between businesses is known as …..

1.2.2 A …… is a unique mark that represent a business enterprise and which belongs
to the business enterprise.

1.2.3 The ….. is a formal procedure conducted between the shortlisted candidates and
the employer to fill a vacant position.

1.2.4 The ….. is a strategy used by a company or individual to reach their target
market through various types of communication.

1.2.5 The …. is a process of trying to influence legislation or parliamentary decision

making.
(5 x 2= 10)

1.3 Choose the correct term from column B that matches the description in column A.
In your ANSWER BOOK write only the letter (A-J) next to the question number.
e.g. 1.3.5 B

Column A Column B
1.3.1. The registration of an invention. A Mass production

1.3.2. The process of developing a B Grading

uniform set of criteria to ensure
that production of quality products. C Jobbing

1.3.3. The action or business of D Sexual harassment

promoting and selling products or
services, including market E Patent
research and advertising.
F Trade union
1.3.4. The unwelcome and unwanted
conduct from someone that cause G Marketing
discomfort and humiliation.
H Standardising
1.3.5. The process of classifying
agricultural products into particular I Advertising
categories.
J Production

(5 x 2= 10)

TOTAL SECTION A: [30]

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SECTION B
Answer ANY TWO questions in this section.
PLEASE NOTE: 1. Clearly indicate the NUMBER OF EACH QUESTION that you
choose.

QUESTION 2: BUSINESS ENVIRONMENTS

2.1 List FOUR(4) elements of the market environment. (4)

2.2 Read the case study below and answer the questions that follow:

TEMBA MINES (TM)

Temba Mines specialise in the extraction of iron ore. Their suppliers of mining
equipment have increased their prices by more than 15%. The supervisor does not
have a good working relationship with his employees. TM can no longer export
their products due to an increase in the exchange rate.

2.2.1 Quote THREE challenges from the scenario above that Temba Mines
have to deal with. (3)

2.2.2 Classify EACH challenge quoted in QUESTION 2.3.1 according to the

business environment. (3)

2.2.3 State the extent of control that TM has over EACH business environment. (3)

Use the table below as a guide to answer QUESTION 2.3.1, 2.3.2 AND 2.3.3

CHALLENGE BUSINESS EXTENT OF

(2.2.1) ENVIRONMENT CONTROL
(2.2.2) (2.2.3)

2.3 Describe the ways of getting involved in the macro environment. (8)

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2.4 Identify the socio-economic issues which are applicable to each scenario below:

2.4.1 Refers to the unauthorised use of funds. (2)

2.4.2 Sometimes countries unload their excess products on the South African
market. (2)

2.4.3 The inability of a person to read and write. (2)

2.4.4 The unlawful copying and distributing of products protected by either

copyright laws or trademark laws without the consent of the true owner of
the property. (2)

2.5 Explain THREE(3) ways businesses can form power relationships. (6)

2.6 Evaluate the impact of piracy on business operations. (5)

[40]

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QUESTION 3: BUSINESS OPERATIONS

3.1 List any SIX(6) marketing activities. (6)

3.2 Read the scenario below and answer the questions that follow:

RED TIN (PTY) LTD

Red Tin (Pty) Ltd manufactures large numbers of identical tins using a mass
production system. They use single-purpose machines. The machines need to be
balanced so that there is a continuous flow of goods and effective use of the floor
space in the factory.

3.2.1 Identify the production system in the scenario above. Motivate your answer by
quoting from the scenario. (3)

3.2.2 Discuss the advantages of the production system identified in

QUESTION 3.2.1. (8)

3.3 Read the scenario below and answer the questions that follow:

Packaging matters because, at times, before a customer sees your product functioning
he sees how you’ve packaged it. Countless studies have proven that packaging drives
purchase intent, product satisfaction and repeat purchases. The perfection, the lustre
and the design of the package is what first draws a customer to the product, especially
the undecided customer.

3.3.1 Quote THREE(3) reasons from the scenario above why packaging is
important. (3)

3.3.2 Explain the requirements of a good packaging. (6)

3.4 Tabulate the difference between piecemeal and time-related remuneration. (8)

3.5 Outline the steps in the selection procedure. (6)

[40]

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QUESTION 4: MISCELLANEOUS TOPICS

BUSINESS ENVIRONMENTS

4.1 List FOUR(4) strategies to adapt to challenges (4)

4.2 Read the scenario below and answer the questions that follow:

Socio-cultural factors include factors such as language, ethnicity, customs, income

levels and preferences associated with particular cultures. Socio-cultural factors
affect both the product line of an enterprise and the enterprise’s marketing
campaign.

4.2.1 Identify in which environment the above mentioned challenge emanates

from. (3)

4.2.2 Quote any THREE(3) socio-cultural factors from the scenario above. (3)

4.2.3 Recommend ways in which a business can address the challenges in the
above scenario. (4)

4.3 Discuss the impact of inflation on business operations. (6)

BUSINESS OPERATIONS

4.4 List FOUR(4) different types of consumer goods. (4)

4.5 Mention any TWO(2) examples employee benefits. (2)

4.6 Read the scenario below and answer the questions that follow:

DM MOTOR MANUFACTURERS (DMMM)

Danny was recently appointed in the production department. According to business

policy Danny should undergo an induction program for two weeks before his
placement.

4.6.1 Define induction (2)

4.6.2 Discuss the purpose of induction. (6)

4.6.3 Describe the placement procedure that DMMM should consider when placing
Danny in his new position. (4)

4.7 Differentiate between gross and net salary. (2)

[40]

TOTAL SECTION B: [80]

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SECTION C
Answer only ONE question in this section.

QUESTION 5: BUSINESS ENVIRONMENTS

Labour Relations regulates the relationship between employers and employees. Trade
unions promote labour relations, but employees can take industrial action in the form of
strikes or go-slows.

With reference to the statement above:

• Discuss the impact strikes on businesses.

• Describe the purpose of the Labour Relations Act.
• List the provisions of the Labour Relations Act.
• Advise businesses on the functions of trade unions.

[40]

QUESTION 6: BUSINESS OPERATIONS

Human resources managers invest a lot of time, effort and funds to recruit and select the best
employees. They realise that their goals and objectives can only be achieved by employing
skilled and qualified employees. They are also mindful of the fact that their recruitment
policies need to comply with the Employment Equity Act (EEA), 1998 (Act 55 of 1998).

Provide a detailed account of the following human resources aspects:

• Define the concept of recruitment.

• Explain the different types of recruitment as methods for the recruitment process.
• Discuss the recruitment procedure that the Human resource manager must follow to do
recruitment.
• Mention the details in an employment contract.

[40]

TOTAL SECTION C: [40]

GRAND TOTAL: [150]

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