Uncover Your Next BIG Course Idea And Build

An Automated Income Stream

Online Course
Aspire
Entrepreneur
Playbook
Consulting

Digital Products Collection JasonWhailng.com

Online
Course Online Course Playbook

Welcome to your Online Course Playbook! This guide and

checklist is designed to help you find your ‘perfect’ course
idea and start generating income BEFORE your course is
even live.

How To Use
On each page you’ll find boxes where you can enter and
save your information. It’s important that you manually
save this PDF everytime you modify a page to insure your
changes aren’t lost.

Strategy Overview
As you create your first course and digital downloads keep
this guide handy to ensure your staying focused on getting
your first micro offer launched as quickly as possible.

Accelerate Your Results

Checkout the VSL Copywriter for the quickest way to craft
high converting video sales letters for your micro offers and
courses - no previous sales experience required. 🔥Click
Here Now

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
 Gap
Discovery Online Course Playbook

Gap Discovery
Great online courses allow your students to to achieve a specific result
faster and easier than they thought possible (or doing it on their own).
Use the gap discovery map to find areas in your own life where you’ve
achieved results or developed a unique way to overcome the same
roadblocks facing your future course students.

There are no ‘wrong’ answers here and remember it’s about helping
people achieve results... You don’t have to be the best or most
successful person in your niche to be genuinely helpful and valuable.

Gap Discovery Map

Use the fill in the blanks on the next few pages to complete the Gap Discovery process. Below is
an example of what answers could look like.

Skills Description Results Roadblocks Life Change Mechanism

Marketing Run PPC High ROAS Running out of Freedom to work Built excel sheets for
Campaigns, PPC Clients... budget on my own time tracking and
Copywriting, Ads not working and work with big delegated specific
Video Marketing Slow channel companies tasks to get time back
growth

Video Editing Editing videos for 100K + Very time So much time and Created a template
YouTube; vlogs, YouTube consuming sleep. Video for video structures
ads, tutorials... Channel Hardware / recording was fun and graphics to speed
software again the process
What to cut out/
keep?

Financial Evaluate public Double digit Finding the right I was able to pay Built excel macros for
Analysis companies and returns companies for college and bulk analysis & used
design portfolio. without Calculations (time) graduate with a P.E. of 15 or less /
Registered Fin Ad excessive risk Limited starting positive net worth Intelligent investor
Licence capital

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
 Gap
Discovery Online Course Playbook

Step 1) Skills
Start by listing out your skills, hobbies, and passions/interests. There is no such thing
as ‘useless’ here. Start with 8. You can always come back to this for even more ideas.

Step 2) Description
How do you apply this skill to life and specific situations? How do you use this skill or
how do you spend your time engaging with your hobby/passion/interest?

Step 3) Results
What did your skill allow you to accomplish? What were you able to achieve and
enjoy that others would want to enjoy as well?

Step 4) Roadblocks
What were the BIG challenges you faced in the pursuit of those results? What gets in
the way of getting started, sticking to it, and finally achieving results?

Step 5) Mechanism
How did you go about overcoming those roadblocks to get the results you wanted?
Think about the steps you took and how you did things differently than others.

Step 6) Life Change

How did your life change as a result of developing your unique way to achieving these
results and overcoming these roadblocks? Choose your top 3 results for this step.

Step 7) IMPACT
Now in this final step think even bigger than your life change. How did or how will
this result allow you to positively impact the lives of others?

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
 Gap
Discovery Online Course Playbook

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Online Course
Strategy Online Course Playbook

Online Course Strategy

The single biggest mistake you can make is creating your course
BEFORE you have sales. Don’t waste your time creating your
course until you’ve already validated your idea and marketing
with real world sales (not just a bunch of people who say
they’ll pay).

Now that you’ve identified your skills, results, roadblocks, and

mechanisms, choose ONE result that you will help others
achieve.

You’ll create a 3-5 module workshop teaching others your

unique way of overcoming the roadblocks in their way and the
achieving the result they want. Focusing on a specific result
allows you to market your workshop as “30-60-90 days to
[Result]”. ($25 - $297 starting price)

In the next section you’ll map out the modules of your course,
the content for each one, and then identify course download
ideas to compliment each module.

You’ll need to make these downloads FIRST and offer them for
free to grow your email list or sell them for $5 - $25. This
enables you to validate your ideas by growing your email list
and making sales while you build out the rest of your course.

🔥Click Here Now for a simple video sales letter formula to

quickly start selling your micro offers and your online course.

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Course
Structure Online Course Playbook

Course Structure
Creating content for your online course is a delicate balancing act. You
need to include all the the information students need to achieve success
without bogging them down with too much.

As you outline your content, make a mental note of the vital info/steps
your students will need for success and the ‘nice to know’ information.
When creating your first draft; focus on the essentials. You can always
update your course after it’s launched with more information. Plus,
student feedback is the best source for improvement.

Course Structure Outline

Use the fill in the blanks on the next few pages to complete the Course Structure process. Once
you’ve mapped out the content for each module, identify 2-3 download ideas per module to
prepare for the creation of your micro offers.

Foundation Planning Core Process Implementation Reflection

*What You Need *Your Plan For *Proven Path To *How To Stay On *Time To Level
To Start* Success* Success* Track* Up*

Introduction, Information The Unique Strategies For How To Continue

preparation steps Collection, Method For Staying Focused, Success And Go
such as: Research, Brainstorming, Quickly & Easily Advanced Tips, To The Next Step
Inventory, Outlining, Action Achieving Special Notes, In Their Journey...
Assessments, etc. Plan... Extraordinary Additional
Results... Information...

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Course
Structure Online Course Playbook

Course Structure
Foundation
Planning

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Course
Structure Online Course Playbook

Course Structure
Core Process

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Course
Structure Online Course Playbook

Course Structure
Implementation
Reflection

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Micro
Offers Online Course Playbook

Micro Offers
The fastest way to get to market and generating income is releasing your
course in stages instead of all at once. The easiest way to do this is
offering digital products such as templates, scripts, trackers, planners,
calculators, etc.

For each module, identify 2-3 download ideas that can complement the
content of the module. These can be sold or offered for free (like the
playbook your reading now) to help validate your idea and start making
sales while you work on your main course.

Micro Offer Ideas

The Course Structure section has drop downs and fill in the blanks to help you stay organized
with your ideas.

Lead Lead Enrolling Enrolling

Magnet Magnet Offer Offer

Audit Scripts
Organizer Calculator

Resource Template
List
Tracker Planner

Free Download Free Download $3.95 $7.95

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Content
Production Online Course Playbook

Content Production
Good clean audio is ALL you need to produce an awesome course. You
don’t need a fancy studio or even show your face in your courses and
micro offers.

Focus on the quality of your content and helping your students achieve
the results they want. A better camera or extra effects isn’t going to help
you sell more so save your money for advertising or software to deliver
your course. The following recommendations are only if you don’t
already have a solution. All links are promotional links so if you decide to
purchase we receive a commission.

Starter Pro Extras

You just have to have

Screen Capture Screen Capture +
the ‘best’ and go all out
Course Live for our course...

Click Stock Media

Here
Rode Go Lav Condenser Mic
Stock Video

Click
Click
Camtasia (Windows)
Here Here Click Create Graphics
Logitech C920 Here

Click
(Mac) ScreenFlow OR
Here

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
Platform
Setup Online Course Playbook

Platform Setup
After testing and analyzing dozens of online course solutions these are
the top two to consider:
1) System.io
2) ThriveCart Learn
Most of the solutions available are overpriced, contain features you just
don’t need, or fail to give you the marketing tools you need for success.
Both these platforms are sales focused to maximize your revenue and
unlike wordpress, tech headache free.

If your just getting started and don’t already have a set of marketing tools, systeme is
the place to start. It allows you to create sales funnels, send marketing emails, and
host courses (including the videos) all for a price that’s crazy low compared to other
solutions that do less. Downsides? It doesn’t integrate with other softwares since it’s
designed to be an all in one solution. Click here for a special bonus offer with the free
plan

ThriveCart is what we use for our sales funnels and membership sites. Unlike Systeme
it’s a one time fee for a lifetime membership but you’ll have to use Vimeo to host
your videos. In the long run it’s the most cost effective solution and they continue to
update the software. If you need a solution to sell your course and host it, ThriveCart
is perfect. Downsides? It doesn’t have email marketing and it’s page builder isn’t as
robust as others. Click Here For Lifetime Access

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional
 VSL Copywriter
The Quickest Way To Craft High Converting
Video Sales Letters Without Any
Sales Experience...

Click Here To Learn More 🚀

Limited Time Discount

Claim Your Copy Here

© ACT Marketing, LLC - Copying or Sharing This Presentation is Prohibited - Assume all links are promotional