Poornima University Bba Syllabus

School of Management
BBA
Batch 2013-2016
1st – 6th Semester
Teaching Scheme & Syllabus
NOTICE
Change in Statutes/Ordinances/Rules/Regulations/Syllabus and
Books may, from time to time, be made by amendment or remaking, and a
candidate shall, except in so far as the University determines otherwise comply
with any change that applies to years he has not completed at the time of change.
The decision taken by the Academic Council shall be final.
POORNIMA UNIVERSITY
BBA First Year
Teaching Scheme for First Semester
Teaching Scheme
Subject (Hrs per week)
Subject Name Credits
Code
Lec Tut Prac
A. Core Subjects (Theory)

Organization & System 4 0 0
BBX01101 4
Business Communication Skills 4 0 0
BBX01102 4
Business Accounting 3 1 0
BBX01103 4
Business Economics 4 0 0
BBX01104 4
Business Statistics I 3 1 0
BBX01105 4
IT in Management 2 0 2
BBX01106 3
D. Practical
BBX01207 Soft Skills-I 0 0 2 1
F. Programs / Activities
Discipline and Talent Enrichment
BBX01608 10 0 3 2
Program (TEP) - I
BBX01608.1 Online Eligibility Exam (OLE) / Lab 0 0 2
BBX01608.2 Library 0 0 1
BBX01608.3 Special Syllabus Program 10 0 0
TOTAL 30 2 7
26
Credits
Total Teaching Hours 39 Hours
POORNIMA UNIVERSITY
BBA First Year
Teaching Scheme for Second Semester
Teaching Scheme
Subject (Hrs per week)
Subject Name Credits
Code
Lec Tut Prac
A. Core Subjects (Theory)

Principles of Management 4 0 0
BBX02101 4
Principles of Marketing 4 0 0
BBX02102 4
Principles of Finance 4 0 0
BBX02103 4
Basics of Cost Accounting 3 1 0
BBX02104 4
Business Statistics II 3 1 0
BBX02105 4
Population and Environment 4 0 0
BBX02106 4
D. Practical
BBX02207 Soft Skills-II 0 0 2 1
F. Programs / Activities
Discipline and Talent Enrichment
BBX02608 10 0 3 2
Program (TEP) – II
BBX02608.1 Online Eligibility Exam (OLE) / Lab 0 0 2
BBX02608.3 Special Syllabus Program 10 0 0
TOTAL 32 2 5
27
39 Credits
Total Teaching Hours
Hours
DETAILED SYLLABUS FOR FIRST SEMESTER
Code: BBX01101 Organization & System 4 Credits [LTP: 4-0-0]
OUTLINE OF THE COURSE

Unit No. Title of the unit Time Required for the Unit (Hours)
1 Meaning, scope and evolution of commerce & industry,
2 Business sectors & forms of business organizations
3 Mergers & acquisitions-mergers in India
4 Setting up a New Enterprise
5 Domestic & Foreign Trade
• DETAILED SYLLABUS
Unit Unit Details
•
Meaning, scope and evolution of commerce & industry,
Industrial Revolution- LPG -Emergence of Indian MNCs & transnational corporations. Challenges for Indian
business in globalised environment
• Business sectors & forms of business organizations
Private sector, Cooperative sectors, public sector, joint sector, Services sector, Various forms of business
organizations – Sole Proprietorship, Partnership firms, Joint stock companies -their features, relative merits,
demerits & suitability
• Mergers & acquisitions-mergers in India
Concept, Reasons for Merger, Types of Merger, Recent Cases and Examples
• Setting up a New Enterprise
Decisions in setting up an Enterprise – opportunity and idea generation, Role of creativity and innovation,
Feasibility study and Business Plan, Business size and location decisions, various factors to be considered for
starting a new unit, Relevant Government Policies - SEZ (Special Economic Zone) policy etc.
• Corporate Social Responsibility and Corporate Governance
Meaning and Concept of Social Responsibility of Business, Recent Cases, Triple Bottom Line and Corporate
Governance
• RECOMMENDED STUDY MATERIAL
S.No Book Author

• Modern Business Organization by S. A. Sherlekar
• Industrial Organization Management Sherlekar, Patil, Paranjpe, Chitale
• Business Organization and Management Jallo, Tata McGraw
• Business Environment Text and Cases F. Cherunilam
• Organizing and Financing of Small Scale Industry Dr. V. Desai
Code: BBX01102 Business Communication Skills 4 Credits [LTP: 4-0-0]
OUTLINE OF THE COURSE
Unit No. Title of the unit Time required for the Unit (Hours)
1 Essentials of Good English-Grammar & Usage
2 Précis Writing
3 Communication
4 Oral Communication
5 Business Letters
Unit Unit Details
• Essentials of Good English-Grammar & Usage
Sentences (Simple, Compound & Complex), The Infinitive & -ing Form , Question Tags
,Tenses & Verbs, Parts of Speech, Prepositions & Adjectives
• Précis Writing
Preparation of Summary of Office Notes, Summary of matters appearing in Economic &
Commercial dailies for use in committee meetings, Summary of Decision taken in
Meetings and Conferences
• Communication
Definition, Meaning, Objectives & Significance, Characteristics, Purpose & Principles,
Types of Communication (Written, Oral , Face-to-Face, Silence), Importance of
Communication in Management. Principles or 7C's of Communication , Communication
Structure in an Organization, Communication Barriers & Overcoming Barriers
• Oral Communication
Meaning, Nature & Scope, Principles of Effective Oral Communication, Techniques of
Effective Speech Media of Oral Communication (Teleconferences, Press Conferences,
Demonstration, Radio Recording, Dictaphone, Meetings, Public Address System,
Grapevine, GDs, Closed Circuit), The art of listening & Principles of good Listening
• Business Letters
Introduction (Needs & Functions), Types of Letters- Personnel (Resume, Interview call
letters, Appointment Letters) Purchase (Quotations, Tenders & Samples) Sales (Notes,
Status, Market Survey, Reports), Notices, Agenda, Minutes of meeting and Memos
• RECOMMENDED STUDY MATERIAL:

S.No Book Author
• Business Communication K. K. Sinha
• Media and Communication Management - C. S. Rayudu -
• Essentials of Business Communication Rajendra Pal and J. S. Korlhalli -
• Business Communication (Principles, Methods Nirmal Singh
and Techniques)
• Business Communication Dr. S.V. Kadvekar, Prin. Dr. C. N. Rawal and Prof.
Ravindra Kothavade
• Business Correspondence and Report Writing R. C. Sharma, Krishna Mohan
Code: BBX01103 Business Accounting 4 Credits [LTP: 3-1-0]
• OUTLINE OF THE COURSE

1. Introduction
2. Conceptual Frame work
3 Recording of transactions
4 Preparation of final accounts
5 Introduction to Company Final Accounts
Unit Unit Details
• Introduction
Financial Accounting-definition and Scope, objectives of Financial Accounting, Accounting v/s Book Keeping
Terms used in accounting, users of accounting information and limitations of Financial Accounting.
• Conceptual Frame work
Accounting Concepts, Principles and Conventions, Accounting Standards-concept, objectives
Accounting Equation, Difference Between AS and IFRS
• Recording of transactions
Accounting Process , Journals, Subsidiary Books, Ledger, Cash Book, Bank Reconciliation Statement,
Rectification of Errors, Depreciation: Meaning, need & importance of depreciation, methods of charging
depreciation.(WDV & SLM)
• Introduction to Final Accounts / Sale Proprietary Business
Trial Balance, Preparation of Trading and Profit &Loss Account and Balance Sheet of business as well as
company
• Basic Understanding of Income Statement and Balance Sheet
Reading Income Statement and Balance Sheet, Analysis and Interpretation of Published Statement –
Compuredine / Common size & freed & ration analysis should be thane.
S.No Book Author

1. Fundamentals of Accounting & Financial Analysis Anil Chowdhry (Pearson Education)
2. Financial accounting By Jane Reimers (Pearson Education)
3. Accounting Made Easy By Rajesh Agarwal & R Srinivasan
4. Financial Accounting For Management Amrish Gupta
5. Financial Accounting For Management Dr. S. N. Maheshwari
Code: BBX01104 Business Economics 4 Credits [LTP: 4-0-0]
Unit
Title of the unit Time required for the Unit (Hours)
No.
1. Introduction
2. Demand Analysis
3. Supply Analysis And Cost Analysis
4. Pricing Under Various Market Conditions
5. Distribution
Unit Unit Details
• Introduction
1. Meaning, Nature And Scope Of Business Economics - Micro and Macro
2.Basic Economic Problems
3.Market Forces In Solving Economic Problems.
4.Circular Flow Of Income And Expenditure
2. Demand Analysis
1 Concept Of Demand
2 Elasticity Of Demand And Their Types.
3 Revenue Concepts - Total Revenue, Marginal Revenue, Average Revenue And Their Relationship
3 Supply Analysis And Cost Analysis
1 Concept And Law Of Supply
2 Factors Affecting Supply
3 Accounting Costs And Economic Costs
4 Short Run Cost Analysis : Fixed, Variable And Total Cost curves, Average And Marginal Costs
5 Long Run Cost Analysis : Economies And Diseconomies Of scale And Long Run Average And Marginal
Cost Curves
4. Pricing Under Various Market Conditions
1 Perfect Competition - Equilibrium Of Firm And Industry Under Perfect Competition
2 Monopoly - Price Determination Under Monopoly
3 Monopolistic Competition - Price And Output determination Under Monopolistic Competition.
5. Distribution
1 Marginal Productivity Theory Of Distribution
2 Rent : Modern Theory Of Rent
3 Wages : Wage Determination Under Imperfect competition - Role Of Trade Union And Collective
bargaining In Wage Determination
4 Interest : Liquidity, Preference Theory Of Interest
5 Profits : Dynamic, Innovation, Risk - Bearing And uncertainty Bearing Theories Of Profits
RECOMMENDED STUDY MATERIAL:

Sr. Book Author Edition Publication
No
a. Reference Books
1. Managerial Economics Ranjit Chitale 2006 Oxford 2006
2. Economics for Managers S.P.Gupta 2007 Thomson, 2007
3. Managerial Economics Levin and Rubin 2006 Pearson, 2006

Code:BBX01105 Business Statistics-1 4 Credits [LTP: 3-1-0]
• OUTLINE OF SYLLABUS
Unit
Title of the unit Time required for the Unit (Hours)
No.
1. Introduction to Statistics
2. Measures of Central Tendency
3. Measures of Dispersion
4. Matrices And Determinants (up to order 3 only )
5. Permutations and Combinations
Unit Unit Details
1. Introduction to Statistics
Growth, Definition, Scope & Limitations, Types of Data and Errors, Classification & Tabulation of DA (
Meaning, Characteristic and Frequency Distribution )
2. Measures of Central Tendency
Arithmetic Mean (Simple &Weighted), Median (Including Quartile, Deciles & Percentile), Geometric and
Harmonic Mean , Mode
3. Measures of Dispersion
Absolute and Relative Measures of Dispersion (Quartile, Mean), Standard Deviation and their Coefficients,
Concept of Probability and Basic numerical
4. Matrices And Determinants (up to order 3 only )
Multivariable data, Definition of a Matrix, Types of Matrices, Algebra of Matrices, Determinants, Adjoin of a
Matrix, Inverse of a Matrix via adjoin Matrix, Homogeneous System of Linear equations, Condition for
Uniqueness for the homogeneous system, Solution of Non-homogeneous System of Linear equations (not more
than three variables).
Condition for existence and uniqueness of solution, Solution using inverse of the coefficient matrix, Problems.
5. Permutations and Combinations
Permutations of ‘n’ dissimilar objects taken ‘r’ at a time (with or without repetition). nPr= n! / (n-r)! (without
proof). Combinations of ‘r’ objects taken from ‘n’ objects. nCr = n! / r!(n-r)! (without proof) problems,
Applications.

Sr. No Book Author
1. Statistical and Quantitative Methods Ranjit Chitale
2. Statistical Methods S.P.Gupta
3. Statistics for Management Levin and Rubin

Code:BBX01106 IT in Management 3 Credits[2-0-2]
• OUTLINE OF SYLLABUS
Time required for the

S. No. Title of the unit
Unit (Hours)
1. Introduction to Computers
2. Introduction to Operating Systems
3. Windows Operating Environment
4. Editors and Word Processors
5. Spreadsheets and Database packages & Introduction To R.D.B.M.S
Unit Details
• Introduction to Computers
Introduction- Characteristics of Computers, Block diagram of computer, Types of computers and

features- Mini Computers Micro Computers Mainframe Computers Super Computers. Types of
Programming Languages - Machine Languages ,Assembly Languages, High Level Languages, Data
Organization- Drives, Files, Directories.
Types of Memory (Primary And Secondary) – RAM, ROM, PROM, EPROM, Secondary Storage
Devices ( FD, CD, HD, Pen drive ), I/O Devices, Scanners, Digitizers, Plotters, LCD, Plasma
Display, Number Systems, Introduction to Binary, Octal, Hexadecimal system; Conversion- Simple
Addition, Subtraction, Multiplication, Division
• Introduction to Operating Systems
Dos – History, Files and Directories, Internal and External Commands, Batch Files, Types of O.S.
• Windows Operating Environment

Features of MS – Windows, Control Panel, Taskbar, Desktop, Windows Application, Icons,
Windows Accessories
Notepad, Paintbrush
• Editors and Word Processors
Basic Concepts, Examples : MS-Word, Introduction to desktop publishing
• Spreadsheets and Database packages & : Introduction To R.D.B.M.S

Purpose, usage, commands, MS-Excel, Creation of files in MS-Access, Switching between
application, MS –PowerPoint, Advantages and Limitations, Normalization, Entity Relationships,
Use Of simple SQL Commands involving both single table and joins.
Book Author
1. Fundamental of Computers V. Rajaraman

2. Fundamental of Computers P. K. Sinha
3. MS- Office 2000(For Windows) Steve Sagman
Code: BBX01207 Soft Skills -I 1 Credits [LTP: 0-0-2]

• Personality Enhancement 5
• Grammar 5
• Effective Communication 6
• Interview Skills 3
• General Awareness 3
Unit Unit Details

• Personality Enhancement
• Concept of Personality, Understanding Personality
• Self Assessment & Body Language
• Self Grooming and Attitude
• Grammar
• Tenses, Subject Verb-Agreement
• Articles & Parts Of Speech
• Effective Communication
• Writing Skills
• Business Writing: Letter Writing(Formal And Informal), Application Writing, E-Mail
Writing, Answering Questions
• Creative Writing: Paragraph, Article , Story Writing
• Speaking Skills : Conversations, GDs, Presentations, Debate, Extempore
• Listening Skills : Lecture Notes, Audio-Video Listening
• Reading Skills: Newspaper Review & Book Review
• Interview Skills
• Introduction, Types of Interviews, Do’s & Don’ts of Interviews
• Preparation & Resume Building
• General Awareness
• General Knowledge & Current Affairs (Politics, Business, Sports, Science & Technology,
& Entertainment)
DETAILED SYLLABUS FOR SECOND SEMESTER
Code: BBX02101 Principles of Management 4 Credits [LTP: 4-0-0]

1. Nature of Management:
2. Evolution of Management Thought:
3. Functions of Management: Part-I
4. Functions of Management: Part-II
5. Strategic Management
Unit Unit Details
1 Nature of Management:
Meaning, Definition, it's nature purpose, importance & Functions, Management as Art, Science &
Profession- Management as social System Concepts of management-Administration-Organization
2. Evolution of Management Thought:

Contribution of F.W. Taylor, Henri Fayol, Elton Mayo, Chester Barhard & Peter Drucker to the
management thought. Various approaches to management (i.e. Schools of management thought)Indian
Management Thought
3 Functions of Management: Part-I

Planning - Meaning - Need & Importance, types levels – advantages & limitations. Forecasting - Need &
Techniques
Decision making - Types - Process of rational decision making & techniques of decision making
Organizing - Elements of organizing & processes: Types of organizations, Delegation of authority - Need,
difficulties in
delegation – Decentralization Staffing - Meaning & Importance Direction - Nature – Principles
Communication - Types & Importance Motivation - Importance – theories Leadership - Meaning - styles,
qualities & functions of leaders
4. Functions of Management: Part-II

Controlling - Need, Nature, importance, Process & Techniques Coordination - Need – Importance
5. Strategic Management
Definition, Classes of Decisions, Levels of Decision, Strategy, Role of different Strategist, Relevance of
Strategic Management and its Benefits, Strategic Management in India
At Least one Case Study from each Unit

Questions will be case/inferences/application based.

S.No Book Author
• Essential of Management Horold Koontz and Iteinz Weibrich
• Management Theory & Practice - J.N.Chandan

Code: BBX02102 Principle of Marketing 4 Credits [LTP: 4-0-0]

Time Required for the Unit
Unit No. Title of the unit
(Hours)
1. Introduction
2. Types of Marketing and Marketing Mix
3. Types of Channels
4. Market Segmentation
5. Marketing Information System & Marketing Research.
Unit Contents
1 Introduction
Marketing – Definition, Concepts Significance & functions of Marketing, Approaches to the study of
Marketing, Relevance of Marketing in a developing economy. Role & functions of Marketing Manager.
2 Types of Marketing and Marketing Mix

Tele Marketing, E-Marketing-Service Marketing, Rural Marketing feature & importance suggestion for
improvement of Rural Marketing, Marketing Planning & strategies. Meaning – Scope, Utility – Product
mix, Product concept, Product life Cycle – Product Simplifications – Decertification Elements Price mix –
factors, Methods, Importance.
3 Types of Channels
Factors influencing channels, Elements of Promotion Mix – Sales Promotion System. Recent Trends in
Promotion Sale. Advertising – Role of Advertising, Advertising Media.
4 Market Segmentation
Meaning, Definition, Different ways to Segmentation, Essential of effective Market Segmentation,
Destination between differential Marketing & Concentrated Marketing.
5 Marketing Information System & Marketing Research.

Concept & components of a Marketing Information System – Marketing Research – Meaning & scope –
marketing research procedure – types & techniques of Marketing Research –Managements use of
Marketing Research.

Sr. No Book Author

• Marketing Management Philip Kotler
• Marketing Management Cravens Hills

Code: BBX02103 Principles of Finance 4 Credits [LTP: 4-0-0]

Time Required for the Unit
(Hours)
1. Introduction to Finance and Financial Planning
2. Capital Structure
3. Capital Budgeting Techniques
4. Working Capital Management
5. Sources of Finance
Unit Contents
1 Introduction To Finance And Financial Planning
Finance - Definition - Nature And Scope Of Finance Function.
Financial Management - Meaning - Scope And Objectives
Organizational Framework Of Financial Management- Relationship Of Finance
Department With Other Department- Role Of Finance Manager
Financial Planning- Meaning - Concept - Objectives - Types - Steps - Significance - Basic
Considerations - Limitations.
2 Capital Structure
Meaning - Criteria For Determining Capital Structure, Factors Influencing Capital Structure, Theories Of
Capital Structure, Cost Of Capital- Concept, Classification, Determinants And Numerical
3 Capital Budgeting Techniques

Meaning, Nature, Importance, Traditional Techniques- Pay Back, Average Rate Of Return, Modern
Techniques- NPV, IRR, PI, TV, Risk Adjusted Capital Budgeting Techniques
4 Working Capital Management
Meaning, Concept, Importance, Management Of Working Capital – Operating Cycle, Cash Cycle
Cash Management, Receivables Management, Inventory Management
5 Sources Of Finance
Short Term And Long Term Sources Of Finance
S.No Title of the Book Author

• Financial Management I.M. Pandey -
• Financial Management R.M. Shrivastava
• Financial Management M.Y. Khan and P.K. Jain
• Financial Management Prasanna Chandra -
Code: BBX02104 Basics of Cost Accounting 4 Credits [LTP: 3-1-0]

Time required for the Unit
(Hours)
1. Introduction.
2. Elements of cost
3. Methods of Costing (Theory Only)
4. Budget and Budgetary Control- Definition, Meaning
5. Marginal Costing and Standard Costing
Unit Contents
1 Introduction.
Concept of cost, costing, cost Accounting & Cost Accountancy; Limitations of Financial Accounting ;
Origin and objectives of cost Accounting ; Advantages and Limitations of Cost Accounting ; Difference
between Financial and Cost Accounting; Cost Unit & Cost Centre
2 Elements of cost 8
Material, Labor and other Expenses, Classification of cost & Types of Costs, Preparation of Cost Sheet
3 Methods of Costing
Job Costing – Meaning, Features, Advantages and Limitation, Batch Costing, Contract Costing – Basic
Concepts
Process Costing - Meaning, Features, Normal and Abnormal Loss/ Gains, Unit & Operating Costing –
Meaning, Features & Objectives Techniques of Costing, Activity Based Costing
4 Budget and Budgetary Control

Definition, Meaning and 6 objectives of Budgetary control Advantages and disadvantages of Budgetary
Control Types of Budget.
5 Marginal Costing and Standard Costing

Meaning and Various Concepts - Fixed Cost Variable Cost, Contribution, P/V Ratio, Break Event Point,
Margin of Safety, Standard Costing- Definition and Meaning of Various Concepts, Advantages and
Limitations of Standard Costing Variance Analysis – Material and labor Variances only

S.No Book Author

• Advanced cost Accounting Saxena and Vasistha
• Advanced cost Accounting S.P.Jain and Narong.
• Cost Accounting S.N.Maheshwari
• Cost Accounting Ratnam
• Practice in Advanced Costing and Management Accounting Prof. Subhash Jagtap
Code: BBX02105 Business Statistics-II 4 Credits [LTP: 3-1-0]

Unit No. Title of the Unit
(Hours)
1. Population and Sample
2. Tests
3. Regression
4. Sampling Methods
5. Index Numbers
Unit Contents
1 Population and Sample

Definition of Statistics, Scope of Statistics in Economics, Concept of population and sample with illustration.
Data Condensation and graphical Methods, Graphs - Histogram, Frequency polygon. Diagrams - Multiple bar,
Pie, Subdivided bar.
2 Tests
Parametric and Non Parametric Tests, Basic understanding of tests through Microsoft Excel
3 Regression
Meaning of regression, Two regression equations, Regression coefficients, and properties.
4 Sampling Methods
Probability and Non Probability Sampling, Skill development: Preparation of Model Questionnaire.
Collection of Data and computation of various averages, Analysis of data by computing standard deviation and
coefficient of variation, Comparing and correlating data, Presentation of data in graphs and diagrams.
5 Index Numbers
Index Numbers: Classification – Construction of Index Numbers – Methods of constructing Index, Numbers –
Simple Aggregative Method – Simple Average of Price Relative Method – Weighted, index method – Fisher
Ideal method including Time and Factor Reversibility tests – Consumer, Price Index.

Sr. No Book Author
• Fundamentals of Statistics S.C. Gupta

• Fundamentals of Statistics D.N. Elhance
• Management operations Research M. Satayanarayana, Lalitha Raman
• Operations Research Techniques for Management V.K. Kapoor
Code: BBX02106 Population & Environment 4 Credits [LTP: 4-0-0]

1. Introduction
2. Distribution of Population and Population Growth
3. Population as Resource
4. Migration & Urbanization
5. Environment and issues related to Business
1 Introduction
Meaning and definition of Demography – need of demographic, Studies for Business.
2 Distribution of Population and Population Growth

Physical and cultural factors affecting the distribution of population. Density of population – over, optimum
and under populated regions – Meaning and definition of population growth – Methods of calculating
population Growth – Measures of fertility and mortality and factors affecting fertility and mortality.
3 Population as Resource
Literacy, sex ratio, Age & Sex Pyramid, Occupational Composition – Classification Of population as Urban
and rural – below poverty line population – working population – dependent Population.
Population Development and Environment- Concept, Definition, Relevance and Measurement
Human Development Index ,Implications of population growth on Food Supply, Water Sanitation, Housing
Employment, Health Education etc. Ecological Balance and its maintenance
4 Migration & Urbanization

Basic Concept, Definition, Types of Migration- Internal and International Trend and Differentials of
Migration
Meaning of urbanization – Urbanization as Behavioral, structural, demographic, concepts of Urbanization –
Issues in
Urbanization and Urban problems in developing countries
5 Environment and issues related to Business

Impact of Natural disasters and calamities on different industries, Measures to control, Case Study

Code: BBX02207 Soft Skills-II 1 Credits [LTP: 0-0-2]

Unit No. Title of the Unit
(Hours)
1. Self Exploration
2. Etiquettes
3. Exploring Surrounding
4. Career Exploration
5. Professional Skills
Unit Unit Details
1. Self-Exploration
• Goals
• UNICEF skills
• Team Work
• Time Management
2. Etiquettes
• Personal
• Social
• Dining
• Professional and Corporate
• Telephonic Conversations
• E-mail
3. Exploring Surrounding
• Vocabulary-Movies, Places, Journey and celebrities etc.

• Common Abbreviations
4. Career Exploration
• Career Planning and Management

• Latest Happenings
• Current Trends (Industries specified to Branch)
5. Professional Skills
• Resume and Interview: Types and Do’s & Don’t
• Aptitude Test
• Group Discussions
• Interviews- Mock (Technical and HR)
POORNIMA UNIVERSITY
BBA
Teaching Scheme for Third Semester
Teaching Scheme
Subject Code Subject Name (Hours per week) Credits
Lec. Tut. Prac.
A. Core Subjects
BBX03101 Personality Development 3 0 0 3
BBX03102 Business Law 3 0 0 3
BBX03103 Human Resource Management 3 0 0 3
BBX03104 Management Accounting 3 0 0 3
BBX03105 Business Economics (Macro) 3 0 0 3
BBX03106 International Business 3 0 0 3
BBX03107 Computer Applications – I 2 0 0 2
B. Practical
BBX03208 Computer Applications Lab – III 0 0 2 1
C. Programs / Activities
BBX03609 Discipline and Talent Enrichment Program 0 0 2
BBX03609.1 Online Eligibility Exam / Internet Lab 0 0 1 2
Total 20 0 4 22
Total Teaching Hours 24 Credits
Teaching Scheme for Fourth Semester
Teaching Scheme
Lec. Tut. Prac.
A. Core Subjects
BBX04101 Production and Operations Management 3 0 0 3
BBX04102 Research Methodology (Tools and Analysis) 3 0 0 3
BBX04103 Business Taxation 3 0 0 3
BBX04104 Organization Behaviour 3 0 0 3
BBX04105 Advertising and Personal Selling 3 0 0 3
BBX04106 Computer Applications –II 3 0 0 3
B. Practical
Industrial Visit / Seminar on Contemporary
BBX04207 0 0 2 1
Issues
BBX04208 Computer Applications Lab – IV 0 0 2 1
BBX04609.1 Online Eligibility Exam / Internet Lab 0 0 1 2
Total 18 0 6 23
DETAILED SYLLABUS FOR THIRD SEMESTER
Code: BBX03101Personality Development 3 Credits [LTP: 3-0-0]
COURSE OVERVIEW AND OBJECTIVES:
 OUTLINE OF THE COURSE

1. Introduction
2. Trait Personification/ Personality Traits
3. Five Pillars of Personality Development
4. Self Esteem
5. Personality Formation Structure
 DETAILED SYLLABUS
Unit Unit Details

1. Introduction
Define personality, perception, Personally personality, Man-personal personality, Personality Factors-
Factors of association- Personality Relationship at home-friends- environment educational factor-
Situational Factors- Conditional-Genetic- compulsory- spiritual-public relations factors.
2. Trait Personification/ Personality Traits
Personality Traits-personality person- formation- factors influencing person habits of highly effective
people & personality habits- Be proactive—Begin with the end in mind—Put first things first—Think
win- Seek first to understand then to be understood – Synergize – Sharpen the saw.
3. Five Pillars of Personality Development
Introspection – Self Assessment – Self appraisal – Self Development- Self Introduction.
4. Self Esteem
Self-esteem- symptoms- advantages- Do’s and don’ts to develop positive – Positive self esteem&
negative self-esteem.Maladyusliment
5. Personality Formation Structure
Mind mapping, Competency mapping& 360* assessment & development, Types of persons – Extrovert-
Introvert- Ambivert person. Group Discussion, Activities based on Home Work and personality
Development.
 RECOMMENDED STUDY MATERIAL
S. N. Book Author Publication

1. Personality Development Hurlock Tata McGraw Hill
2. How to develop a powerful & positive person Iyer V Sterling Publishers
3.
4.
5.
Websites / Journals
Code: BBX03102Business Law 3 Credits [LTP: 3-0-0]

1. Indian Contract Act 1872
2. The Sale of Goods Act 1930
3. The Indian Partnership Act, 1932
4. The Companies Act, 1956
5. The Consumer Protection Act, 1986
Unit Unit Details

1. Indian Contract Act 1872
 Definition, kinds and concepts of contracts.
 Offer and Acceptance
 Consideration
 Capacity of Parties
 Free Consent
 Legality and Objects of consideration
 Void Agreements
 Performance of Contract.
 Discharge of Contract and Remedies
2. The Sale of Goods Act 1930
 Contract of Sales of Goods
 Conditions and Warranties
 Transfer of Property
 Performance of a contract of sale
 Rights of unpaid Seller
3. The Indian Partnership Act, 1932
 Concept of partnership: - Partnership and company, Hindu joint family firm .Test for
determination of existence for partnership.
 Kinds of partnerships
 Registration, Effects of non-registration.
 Rights and duties of partners towards other partners.
 Authority of partner and liabilities towards third parties
 Admission, retirement, expulsion of partners and their
 liabilities
 Dissolution of the firm
4. The Companies Act, 1956
 Company-Definition, Meaning, Features and Types of Companies
 Incorporation of a Company- Memorandum of Association, Article Of Association and
Prospectus, Statement in lieu of Prospectus and share capital structure.
5. The Consumer Protection Act, 1986
 Salient features of Act.
 Definitions-Consumer, Complaint, Services, Defect and
 Deficiency, Complainant.
 Rights and Reliefs available to consumer.
 Procedure to file complaint.
 Consumer Disputes Redressal Agencies.
 (Composition, Jurisdiction, Powers and Functions.)
 Procedure followed by Redressal Agencies

1. Business Law & Company Law SS Gulshan New Age Publications
2. Business & Government Francis Charunilam Himalaya Publications
3. Business Regulatory from work R.L. Nolakha RBD Professional
4. Employment Laws Somani Mishra RBD Professionals
5.
Websites / Journals
Code: BBX03103Human Resource Management 4 Credits [LTP: 4-0-0]

1. Introduction to H. R. M.
2. Human Resources Planning
3. Performance Appraisal
4. Introduction to Organizational Behavior
5. Organizational Changes and Development
Unit Unit Details

1. Human resources Management
Introduction and Importance-Evolution –difference between Personnel Management and HRM-
Strategic HRM- role of a HR Manager. HRD – Concept and Need
2. Human Resources Planning
Objectives-Importance-HRP Process- Manpower Estimation-Job analysis-Job Description-Job
Specification. Recruitment-Sources of Recruitment-Selection Process-Placement and Induction-
Retention of Employees.
3. Training and Development and Career Planning
Objectives and Needs-Training Process-Methods of Training –Tools and Aids-Evaluation of
Training Programs. Succession Planning.
4. Performance Management System
Definition, Concepts and Ethics-Different methods of Performance Appraisal- Rating Errors-
Competency management, Potential Appraisal
5. Compensation Management and Retirement
Concepts and Components-Job Evaluation- Incentives and Benefits-Superannuation-Voluntary
Retirement Schemes-Resignation-Discharge-Dismissal-Suspension-Layoff.

1. Human Resources Management C.B. Mamodia
2. Personnel Management P. Edwin Flippo Tata McGraw Hill
3.
4.
5.
Websites / Journals
Code: BBX03104 Management Accounting 3 Credits [LTP: 3-0-0]

1. Introduction: Major types of Accounting
2. Analysis and Interpretation of Financial Statement
3. Fund Flow Statement and Cash Flow Statement
4. Working Capital
5. Marginal Costing
Unit Unit Details

1. Introduction: Major types of Accounting
1) Financial Accounting 2) Cost Accounting 3) Management Accounting , Management Accounting-
Need, Essentials of Management Accounting, Importance, Objectives, Scope, Functions, Principal
systems and Techniques, Advantages, Limitations, Distinction between Financial Accounting and
Management Accounting, Distinction between Cost Accounting and Management Accounting.
2. Analysis and Interpretation of Financial Statement
Methods of Analysis-Comparative Statements, Common Size Statement, Trend Percentage or Trend
Ration (Horizontal Analysis) Ratios, Fund Flow Statement, Ratio Analysis-Meaning of Ratio,
Necessity and Advantages of Ratio Analysis, Interpretation of Ratios Types of Ratio-i) According to
the nature of items i) Balance Sheet Ratios ii) Revenue Statements or Profit and Loss Account
Ratios iii) Inter Statement or Composite Ratios ii) Functional Classification i) Liquidity Ratios ii)
Leverage Ratios iii) Activity Ratios iv) Profitability Ratios Problems.
3. Fund Flow Statement and Cash Flow Statement
Meaning of Funds, Fund Flow Statement, Flow of Funds, Working Capital, Causes of changes in
working Capital,Proforma of Sources and Application of Funds, Proforma of Adjusted Profit and
Loss Account.
4. Working Capital
Meaning, Objective and Importance, Factors determining requirement of Working Capital, Sources
of Working Capital, Computation of Working Capital.
5. Marginal Costing
Meaning and Definition of Marginal cost and MarginalCosting, Contribution, Profit Volume Ratio,
Advantages of Marginal Costing, Limitation, Problems.

1. Financial Management M.P. Agarwal
2. Managerial Accounting M.P. Agarwal
3.
4.
5.
Websites / Journals
Code: BBX03105Business Economics (Macro) 3 Credits [LTP: 3-0-0]

1. Basic Concepts Of Macro Economics
2. National Income Accounting
3. Theory of Income and Employment
4. Savings and Investment
5. Business Cycle, Inflation and Deflation
Unit Unit Details

1. Basic Concepts Of Macro Economics
Definition and Nature of Macroeconomics, Scope, Importance and Limitations.
2. National Income Accounting
Circular flow of Macro economic activity. Details of National Accounts, Stock and flow, Gross
Domestic Product (GDP), Gross National Product (GNP), Net Domestic Product (NDP), Net
National Product (NNP).
3. Theory of Income and Employment
Say’s law of market. Keynesian Theory of Income and Employment.
4. Savings and Investment
Consumption Function – Keynes’ Psychological Lawof consumption – Average propensity to
consume (APC), Marginal Propensity to consume (MPC), Average Propensity to save (APS),
Marginal Propensity to save (MPS).Investment Function – Autonomous and Induced investment.
Investment Multiplier, Principle of Acceleration.
5. Business Cycle, Inflation and Deflation
Nature and Characteristics of Business Cycle.Phases of Business Cycle, Inflation and Deflation –
Meaning, causes and control.

1. Macro Economics Dwivedi Tata McGrew Hill
2. Principle of Macro Economics Rangarajan Tata McGrew Hill
3.
4.
5.
Websites / Journals
Code: BBX03106International Business 3 Credits [LTP: 3-0-0]

1. International Business Environment
2. Multinational Enterprises
3. Foreign Exchange Market
4. International Financial Management
5. Regional Economic Grouping
Unit Unit Details

1. International Business Environment
Nature. Theories of International Trade, Ricardo’s Theory, Heckscher-Ohlin Theory.
2. Multinational Enterprises
Meaning of International Corporations. Role and importance of multi-national corporations in
international business.
3. Foreign Exchange Market
Meaning of Exchange Rate, Determination of Exchange rate – Fixed, Flexible and Managed.
4. International Financial Management
Balance of Trade and Balance of Payments,International Monetary Fund (IMF) – Objectives and
functions.World Bank – Objectives and Functions.
5. Regional Economic Grouping
Evolution, structure and functions of : North Atlantic Free Trade Agreement (NAFTA), South Asian
Association for Regional Cooperation(SAARC), European Union (E.U.), World Trade Organization
(WTO)

1. International Business CharuNilam
2. International Business Aswathappa
3.
4.
5.
Websites / Journals
Code: BBX03107Computer Applications - I 2 Credits [LTP: 2-0-0]

1. Internet
2. HTML Basics
3. Graphics:
4. Navigation
5. Layouts
Unit Unit Details

1. Internet
An Introduction -The World Wide Web -Internet / Web Browsing – Internet addressing -Internet
Protocols -Electronic Mail-Email security-on line chatting and Conferencing
2. HTML Basics
Understanding HTML -Setting Up the Document Structure – Formatting Text by Using Tags -Using
Lists and Backgrounds -Creating Hyperlinks and Anchors Style Sheets and Graphics: Introduction to
Style sheets -Formatting Text by Using Style Sheets -Formatting Paragraphs by Using Style Sheets
3. Graphics:
Selecting a Graphics Format -Preparing Graphics for Web Use -Inserting -'Graphics -Arranging
Elements on the Page -Controlling Image Size and Padding - Hyperlinking from Graphics -Utilizing
Thumbnail Graphics -Including Alternate Text for Graphics.
4. Navigation
Creating Navigational Aids -Creating Tables -Formatting Tables
5. Layouts
Creating Division-Based Layouts -Creating User Forms -Using Frames for Layout -Incorporating
Audio and Video

1. Data Communication Networking Fourozen Tata McGraw Hill
2.
3.
4.
5.
Websites / Journals
Code: BBX03208 Computer Applications Lab - III 1 Credit [LTP: 0-0-2]
S.N. Unit Details

Implement Html Basic tags
1. An Html Code to create different size of heading
An Html Code to place the heading at the centre of the browser
2 An Html Code to incorporate font tag, paragraph tag and its attributes
An Html code to right align a block of text using div tag
Create a line, half the size of the window and with a thickness of 5 pixels
3 An Html code to display the imaged aligned differently Implement Anchor/Image/Text Formatting
tags
4 Write an html code to incorporate all the text formatting tags
An html code to illustrate an anchor tag
5 Implement Table/form /Frame
6 Create a framed page with two frames
7 An Html code to create a simple table with 2 rows and 2 columns
8 Write an html code to display a bulleted list of items.
An ordered list that starts from c and is a uppercase sequence list
An Html Code to scrolling to a location in the same document and use of marquee tag
9
Create a hyperlink for an email address

1. Data Communication Networking Fourozen Tata McGraw Hill
2.
3.
4.
5.
Websites / Journals
DETAILED SYLLABUS FOR FOURTH SEMESTER
Code: BBX04101Production and Operations Management 3 Credits [LTP: 3-0-0]

1. Introduction
2. Production Design
3. Production Planning and Control
4. Methods Study, Work Study and Time Study:
Methods Study
5. Ergonomics
Unit Unit Details

1. Introduction
Meaning and Functions of Production Management, Role and Responsibility of Production Function
in Organization, Types of Production System- Continuous Intermittent, Job lots etc Plant Layout-
Objectives, Types, Materials Flow Pattern. Safety Considerations and Environmental Aspects.
2. Production Design
Definition, Importance, Factors affecting product Design- Product Policy-Standardization,
Simplification. Production Development-Meaning, Importance, Factors responsible for
Development, Techniques of Product Development.
3. Production Planning and Control
Meaning, Objectives, Scope, Importance & Procedure of Production Planning, Routing scheduling
Master Production Schedule, Production Schedule, Dispatch, Follow up, Production Control-
Meaning, objectives, Factors affecting Production Control.
4. Methods Study, Work Study and Time Study: Methods Study
Concept, Questioning Techniques, Principles of Motion Economy, flow Process Chart, Multiple
Activity Chart, SIMO Chart, Travel Chart. Work Study- Concepts, Scope and Applications, Work
Study and Production Improvement. Time Study –Routing Concepts, Stopwatch Study, Allowance,
PMTS Systems (Concepts Only) Activity Sampling.
5. Ergonomics
Definition, Importance, Work and Rest Cycles, Biomechanical Factors, Effects of Factors such as
Light, Ventilation, Noise, Heat on Performance. Importance, Safe Practices in handling Chemicals,
Gases, Bulk Materials, Safety with cargo handling equipment, Safety equipments and Devices,
Statutes Governing Safety.

1.
2.
3.
4.
5.
Websites / Journals
Code: BBX04102Research Methodology (Tools and Analysis) 3 Credits [LTP: 3-0-0]

1. Commercial and Business Research
2. Research Process
3. Research Process
4. Data Processing and Analysis
5. Writing Skills for Business Research
Unit Unit Details

1. Commercial and business research
Aims, objectives, Importance – Research Methodology, Research Plan or design-steps to be
followed.
2. Research Process
 Collecting data :
 Secondary data :
Sources of collecting secondary data :Demographic information –money, Banking-company
Information -Labour market- Capital Market –Tax Information –information on the Economy,
International business –Government Information –Syndicated Commercial and other non–
Government sources of Information.
3. Research Process
 Primary Data:
 Methods of collecting primary data / tools for collecting primary data.
 Questionnaire method : Types of Questions, essentials of good questionnaire / guidelines for
Questionnaire designing, Scheduling, Sampling, methods, advantages
 Interview Method : structured and unstructured
 Observation Method
 Group discussion Method.
4.  Data processing and analysis
 Editing, Codification, Classification, Tabulation, Scaling & Measurement.
 Hypothesis & its testing.
5. Writing skills for Business Research
 Project report : selecting and defining Topic, Project – Terms of reference, Subject
matter, Style, Structure
 Research Paper
 Communication research orally – power point presentation.
 Use of Computers in research: data collection and analysis.

1. Research Methods C.R. Kothari
2. Business Research Cooper
Websites / Journals
Code: BBX04103Business Taxation 3 Credits [LTP: 3-0-0]

1. Income Tax Act-1961. (Meaning,Concepts and
Definitions)
2. Computation of Taxable Income under the different
heads of Income
3. Computation of Total Taxable Income of an Individual
4. Miscellaneous
5. Income Tax Authorities
Unit Unit Details

1. Income Tax Act-1961. (Meaning ,Concepts and Definitions)
Income, Person, Assesse, Assessment year, Pervious year, Agricultural Income, Exempted Income, and
Residential Status of an Assesse, Fringe benefit Tax, and Tax deducted at Source, Capital and Revenue
Income and expenditure.
2. Computation of Taxable Income under the heads of Salary
a) Income from Salary Salient features, meaning of salary, Allowances and tax Liability-Perquisites and
their Valuation- Deductions from salary.(Theory and Problems)
3. Computation of Taxable Income under other heads
Income from House Property- Basis of Chargeability-Annual Value-Self occupied and let out property-
Deductions allowed (Theory and Problems) c) Profits and Gains of Definitions, Deductions expressly
allowed and Business and professions disallowed (Theory and Problems) d) Capital Gains
Chargeability-definitions-Cost of Improvement Short term and long term capital gains-deductions
(Theory only) e) Income from other sources Chargeability-deductions-Amounts not deductable.
(Theory only).
4. Computation of Total Taxable Income of an Individual&Miscellaneous
Gross total Income- deductions u/s-80(80ccc to 80 u) Income Tax calculation- (Rates applicable for
respective Assessment year) educationcases.Tax deducted at source-Return of Income-Advance payment
of Tax- methods of payment of tax-Forms of Returns-Refund of Tax.
5. Income Tax Authorities
Organization structure of Income Tax Authorities /Administrative and Judicial Originations) Central
Board of Direct Tax (Functions and powers of various Income Tax Authorities).

1. Income Tax Singhania
2. Income Tax Bangar
3.
4.
5.
Websites / Journals
Code: BBX04104Organization Behavior 4 Credits [LTP: 4-0-0]

1. Organizational Behaviors
2. Individual Behavior
3. Motivation: nature and importance
4. Group Behavior & Conflict Management
5. Management of Change
Unit Unit Details

1. Introduction to Organizational Behavior
Definition – assumptions- - significance, - Historical Background - Fundamental concepts of OB, research
foundation, trends, impact of globalization, learning organization and Knowledge management.
2. Individual Behavior (Personality and Perception)
Individual behavior, main reasons, impact, trends and layers of diversity; demographic differences, barriers
and challenges, competitive advantages, diversity initiatives. Personality and Perception, Personality
Development: meaning, theories of Personality development, managerial consideration for further developing
of personality development of employee. Perception –Meaning and definition, Perceptual process, Managerial
implications of perception in business situations, schemes, perceptual errors.
3. Motivation :Nature and Importance
Basic process, need theories of motivation- the concept of needs, Maslow’s hierarchy of needs theory,
Alderfer’s ERG theory, Mc Cleland’s Achievement Motivation Theory, Cognitive and behavioral theories-
expectancy,. Equity, goal-setting theories. Communication: Meaning, importance, process, types, effective
and efficient communication, barriers in communication.
4. Group Behavior & Conflict Management
Group formation: formal and informal group, stages of group development, group decision making, group
effectiveness and self managed teams. Conflict and stress management: meaning, process, functional and
dysfunctional conflict, conflict handling, nature causes and consequences of stress.
5. Management of change
Concept, Lewin’s stages of change, forces of change, resistance to change, and managing planned change

1. Organizational Behavior Stephen Robbins 10th
2. Human Behavior at work Davis and Newstorm Latest
3. Organizational Behavior Uma Sekaran Latest
Websites / Journals
Time Required for the
Unit (Hours)
1 Introduction of Marketing Communication and Advertising
2 Marketing Communication Planning
3 Advertising objectives and planning

4 Promotion, Personal selling and Advertising
5 Media planning & Promotion
Code: BBX04105 Advertising and Personal Selling 3 Credits [LTP: 3-0-0]
Unit Unit Details
1 Introduction of Marketing Communication and Advertising
Overview of marketing communication, Integrated Marketing Communication. Advertising as a
Management Function. Role of Advertising in the Marketing Process. Consumer Orientation in
Advertising.
2 Marketing Communication Planning

Types and method of Advertising, Marketing Communication Planning-Models of marketing
communication, developing & control of marketing communication, marketing communication
planning procedure.
3 Advertising objectives and Planning

Meaning Definition and objectives of Advertising, Types of advertising, and the advertising agency:
Function & types, Advertising Agency compensation. Creative strategy - Target market & creative
objective, advertising Appeals, Creative format & creation stage, Copy testing.
4 Promotion, Personal selling and Advertising

Creative Ad Strategy-Various appeals and execution Styles, Print advertising, Electronics
advertising, outdoor advertising, direct mail advertising. Sales Promotion, Types, Planning Sales
Promotion Programs, Personal Selling, Role, Advantages and Disadvantages, Personal Selling Skills.
5 Media planning & Promotion

Environment analysis media object, Media strategy & media planning modes, Indoor media, outdoor
media, Measuring Advertisement Performances, Current developments in advertising and promotion.
Promotion with Media mix-print, broad cast (T.V. & Radio), Cinema, Outdoor, Direct Mail
advertising, and Internet.
Reference:
1. Advertising & Sales Promotion by S.K. Sarangi
2. Advertising & Sales Promotion by SHH KazmiBatra
3. Advertising & Sales Promotion by HS Murthy & V.S. Padnanabhan

Code: BBX04106Computer Applications - II 3 Credits [LTP: 3-0-0]

1. Introduction
2. Model
3. Overview
4. Internet
5. Electronic spreadsheet
Unit Unit Details

1. Introduction
Introduction to network, advantages and disadvantages of network, network topologies, analog and
digital signal, analog and digital transmission.
2. Model
OSI model and TCP/IP model, protocols and their classification, flow control and cryptography,
ranking.
3. Overview
Overview of internet, internet, internet service provider, setting windows environment for dial up
networking, search engine, searching web using search engine, audio on internet, newsgroup,
subscribing to news groups.
4. Internet
Internet concepts and architecture, building corporate world wide web, HTTP protocol, internet
infrastructure, fundamental of TCP/IP, intranet security design, internet as a business tools, future of
intranet, protocols of communication.
5. Electronic spreadsheet
Electronic spreadsheet: advantages, application arrears, creating a worksheet, functions, types of
graph, create graph, formatting cells, and macros.

1. Data Communication & Networking Behrouz A Forouzan Tata McGrew Hill
2. Computer Networking HennenBomp
Websites / Journals
Code: BBX04207 Industrial Visit/Seminar on Contemporary Issues 1 Credit [LTP: 0-0-2]

Industrial Training
Objective:
Industrial training is real time exposure to industrial processes and work culture. The Industrial Training is
real life short term corporate Visit .The Students will be taken to industrial visit by the faculty of the
institute in consultation with the Director Principal of the institute. There will be external examiner to be
selected by the Director / Principal of the institute from the panel of examiners, proposed by BOS and
approved by the Vice Chancellor. The student will submit HAND WRITTEN report and make an oral
presentation before a panel of internal examiner (Director /Principal of the institute or his or her nominee)
and external examiner (to be appointed by Director /Principal of the institute from a panel proposed by the
board of studies and approved by the Vice Chancellor of PU) the assessment of the report on Industrial visit
and its presentation will be jointly done by the internal and external examiner. The Candidate shall be
required to submit Soft Copy and Hand Written Copy of report to concerned Faculty member. Report will be
submitted before, the end of 4th Semester. The Industrial Visit Report will include description about the
various Industries. This Industrial Visit paper is comprise of Marks which are required for the completion of
Degree.
Code: BBX04208 Computer Applications Lab - IV 1 Credit [LTP: 0-0-2]
Unit Unit Details

1 Implement Styles. An Html code to specify style rules
2 An Html code where note and syntax are used to identify the class styles
3 An html code using ID selector
4 An Html code where the B tag inherits the properties of the body tag and the <I> tag overrides the
<body> properties
5 An html Code that links a style sheets called sheet1.css to first1.html
6 HTML should be implemented by the student using Macromedia
7 CSS should be implemented by the student using Macromedia
8 Developing website should be developed by the student using Macromedia
Dreamweaver: Website development activity is by individual student.
9 HTML should be implemented by the student using Dream viewer
10 CSS should be implemented by the student using Dream viewer
11 Dreamweaver: Website development activity is by individual student.
12 Dreamweaver: Website development activity is by individual student.

1. Data Communication & Networking Behrouz A Forouzan Tata McGrew Hill
2. Computer Networking HennenBomp
3.
4.
5.
Websites / Journals
POORNIMA UNIVERSITY
BBA
Teaching Scheme for Fifth Semester
Teaching Scheme
Lec. Tut. Prac.
A. Core Subjects
BBX05101 Supply Chain and Logistics Management 3 0 0 3
BBX05102 Entrepreneurship Development 3 0 0 3
BBX05103 Business Ethics 3 0 0 3
BBX05104 Sales and Distribution Management 3 0 0 3
BBX05105 Security Analysis & Portfolio Management 3 0 0 3
BBX05106 Management Information System 3 0 0 3
B. Practical
BBX05207 Summer Internship Report & Viva 0 0 1 1
BBX05208 Professional Certificate Course 0 0 2 1
BBX05209 Campus Recruitment & Training 0 0 2 1
1
BBX05610.1 Online Eligibility Exam / Internet Lab/ Library 0 0 1
Total 18 0 6 22
Teaching Scheme for Sixth Semester
Teaching Scheme
Lec. Tut. Prac.
A. Core Subjects
BBX06101 Business Planning and ProjectManagement 3 0 0 3
BBX06102 Event Management 3 0 0 3
BBX06103 Management Control System 3 0 0 3
BBX06104 E-Commerce 3 0 0 3
BBX06105 Banking & Insurance 3 0 0 3
BBX06106 Strategic Management 3 0 0 3
B. Practical
BBX06207 Dissertation 0 0 1 1
BBX06208 Professional Certificate Course 0 0 2 1
BBX06209 Campus Recruitment & Training 0 0 2 1
1
BBX06610.1 Online Eligibility Exam / Internet Lab/Library 0 0 1
Total 18 0 6 22
DETAILED SYLLABUS FOR FIFTH SEMESTER
Code: BBX05101Supply Chain and Logistics Management3 Credits [LTP: 3-0-0]

1. Physical distribution
2. Unconventional channels
3. Supply Chain Management
4. Wholesaling
5. Logistics
Unit Unit Details

1. Physical distribution
Physical distribution - Definition, Importance – participants in physical distribution process. Marketing
Channels – Definition & Importance - Different forms of channels - Functions of Marketing Channels
2. Unconventional channels
Unconventional channels - Channels for Consumer goods, Industrial Goods & Services – Integrated
Marketing Channels – Horizontal, Vertical, Multi-channel marketing Systems - International Marketing
Channels
3. Supply Chain Management
Supply Chain Management – concept – significance – components – Order processing – Material
Handling – Transportation – Warehousing – Inventory Management – Reverse Logistics
4. Wholesaling
Wholesaling – Importance & Types - Functions of Wholesaler – Wholesaler Marketing Decisions – Trends in
Wholesaling. Channel Management – Channel Selection Process & criteria – Performance appraisal of
Channel Members –- Channel Conflicts & Techniques to resolve channel conflicts
5. Logistics
Logistics - Objectives, Components, Significance. Supply Chain Management – Objectives, components,
Significance, Trade off Customer Service & Cost.

1. Supply Chain Logistics Management 2nd Donald Bowersox, David Closs, M.
Edition Bixby Cooper
2.
3.
4.
5.
Websites / Journals
Code: BBX05102Entrepreneurship Development3 Credits [LTP: 3-0-0]

1. Entrepreneur and Entrepreneurship
2. Business Opportunity Identification and Preliminary
Project Report (PPR)
3. Business Plan
4. Institutional Support to New Venture
5. Financial Assistance for small Enterprise
Unit Unit Details

1. Entrepreneur and Entrepreneurship
Definition, meaning and functions of an entrepreneur Need and importance of entrepreneurship, Problem of
unemployment & important of wealth creation. Enterprise v/s Entrepreneurship, Self – employment v/s
Entrepreneurship, Entrepreneurial career as an option.
2. Business Opportunity Identification and Preliminary Project Report (PPR)
Opportunity search : Divergent Thinking Mode : Meaning and Objectives – Tools and Techniques :
Environmental Scanning for business opportunity identification Opportunity Selection : Convergent Thinking
Mode : Tools and Techniques : Market Survey – Preparation of Questionnaire – Concept of Survey – Data
collection – Analysis and Interpretation – Preliminary Project Report (PPR)
3. Business Plan
Meaning and Importance – Objectives – Selections Contents – Marketing and Technical Feasibility –
Financial Viability – Precautions to be taken by entrepreneur while preparing Business Plan Project
Appraisal – Break – even Analysis and Ratio Analysis : Debt Service Coverage Ratio – Gross Profit :
Net Profit Ration and Return on Investment (ROI)
4. Institutional Support to New Venture
(Student are expected to study the assistance scheme of the following Institutions) District Industries
Center (DIC) Maharashtra Center for Entrepreneurship Development (MCED) National Small
Industries Corporation of India (NSIC) Maharashtra Industrial Development Corporation (MIDC)
Micro Small and Medium Enterprises (MSME)
5. Financial Assistance for small Enterprise
Non-Institutional: own Fund – Family and Friends Institutional:
o Bank Loans – Co-operative Banks- Nationalized Bank – Scheduled Banks.
o Angel Funding
o Venture Funding
o Self-employment Scheme of Government of Maharashtra
o Government Financial Institutions : Khadi and Village Industries Board (KVIB) – Micro, Small and
Medium Enterprises (MSME) Rajeev Gandhi UdyamiMitraYojana (RUGMY) – District Industries
Center (DIC)
o Prime Minister Employment Generation Programme (PMEGP)

1. Entrepreneurship Development S. Anil Kumar, S.C. Poornima New Age International
2. Management of Small Scale Desai Vasant Himalaya Publishing
Industries
3. Entrepreneurial Development Jain P.C EDI India
4. Entrepreneurial Development Gupta &Shrinivas S. Chand
Websites / Journals
Code: BBX05103 Business Ethics 3 Credits [LTP: 3-0-0]

1. Role and importance of Business Ethics and Values
in Business
2. Types of Ethical issues
3. Ethics internal
4. Ethics External
5. Vendors
Unit Unit Details

1. Role and importance of Business Ethics and Values in Business
Definition of Business Ethics Impact on Business Policy and Business Strategy - Role of CEO -
Impact on the Business Culture.
2. Types of Ethical issues
Bribes - Coercion - Deception - Theft - Unfair Discrimination.
3. Ethics internal
Hiring - Employees - Promotions - Discipline - Wages - Job Description - Exploitation of employees
- Ethics External - Consumers - Fair Prices - False Claim Advertisements.
4. Ethics External
Environment Protection - Natural - Physical - Society - Relationship of Values and Ethics - Indian
Ethos - Impact on the performance
5. Vendors
Government - Social Audit.

1. Business Law & Company Law SS Gulshan New Age Publications
2. Business & Government Francis Charunilam Himalaya Publications
3. Business Regulatory from work R.L. Nolakha RBD Professional
4. Employment Laws Somani Mishra RBD Professionals
5.
Websites / Journals
Code: BBX05104 Sales and Distribution Management 3 Credits [LTP: 3-0-0]

1. Sales Management
2. Distribution Management
3. Market Logistics and SCM
4. Managing the Sales Force
5. Personal Selling Process and Approaches
Unit Contents
1. Sales Management
Objectives and Functions, Setting up a sales organization, PersonalSelling, Management of Sales force,
Recruitment & Selection, Training, Motivation andEvaluation, Compensating Sales Force, Sale forecasting,
Territory Management, Sales Budget, Sales Quota.
2. Distribution Management
Design of Distribution Channel, Channel Conflict, Co operation &Com Petition, Vertical marketing system,
Horizontal Marketing system, Designing CustomerOriented Marketing Channels: Wholesaling, Retailing.
3. Market Logistics and SCM
Order Processing, Transportation, Warehousing, Inventory, Market Logistics Decision, SCM, Emerging
Trends.
4. Managing the Sales Force
a) Recruiting, Selection and Training of Sales force: Procedures and criteria extensively used as selection tools
for recruiting and testing sales ability. Sales Force Job Analysis and Description
b) Areas of sales Training: Company Specific Knowledge, product knowledge, Industry &Market Trend
Knowledge, customers and technology – Relationship Selling Process & Customer education. Value Selling
c) Motivating the Sales Team: Motivation Programs - Sales Meetings, Sales Contests, Sales Compensating,
(Monetary compensation, incentive programs as motivators, Non-Monetary compensation – fine tuning of
Compensation package. Supervising,
d) Evaluating Sales Force Performance and Controlling Sales activities: Sales Records and Reporting
Systems, Improving Sales Productivity, Ethical and Legal Issues in Sales Management.
5. Personal Selling Process and Approaches
Personal Selling and Relationship Management - Selling to individuals & Institutions, Basics, Sales leads,
Planning sales calls - Types of calls, – Building long term partnership by selling – Sales presentations, tools
for personal selling, Sales Aids – Use of technology in sales effective selling techniques, Tele Marketing.
Sr. No Book Author Edition Publication

1 Sales Distribution Management Havaldar, Cavale latest TMH
2 Sales Management Still, Cundifts, Govani Latest Pearson
.3 Sales & Distribution Management – S.L.Gupta latest Excel Books
Code: BBX05105Security Analysis & Portfolio Management 3 Credits [LTP: 3-0-0]

1. Investments
2. Security Market in India
3. Types of Investment & risk
4. Analysis for investment
5. Portfolio construction
Unit Unit Details

1. Investments
Investments, Nature &scope of Investment Analysis, Elements of Investment, Avenues of
investment, approaches to investment analysis, concept of return and risk, security return & risk
analysis, measurement of return & risk.
2. Security Market in India
Security Market in India: Primary Market &Secondary Market, Function of Stock exchanges in
India, SEBI- its functions &operations, Depositories Act 1996.
3. Types of Investment & risk
Types of Investment & risk: security & derivatives, Deposits, LIC polices, UTI, non-financial
investment- real estate, gold & other types, tax saving schemes in India; risk- interest rate risk,
market risk &inflation risk
4. Analysis for investment
Analysis for investment: fundamental Analysis- Economy Analysis, Industry Analysis, Company
Analysis, Efficient Market Hypothesis- Weak, Semi strong & strong market &its testing techniques
5. Portfolio construction
Portfolio construction: traditional portfolio & modern portfolio, Markowitz model, selection of
optimum portfolio, management Portfolio & portfolio revision. Capital Market Theory.

1. SAPM Prasana Chandra
2. Indian Financial System Bharat Pathak
3.
4.
5.
Websites / Journals
Code: BBX05106 Management information system 3 Credits [LTP: 3-0-0]

1. System Concepts
2. Information Concepts
3. Management Information System
4. Planning and Control Process
5. Human as Information Processors
Unit Unit Details

1. Management Information System
Definition, Integrated System, Role of MIS, Impact of MIS, Benefit of MIS, Pitfalls of MIS
2. Information Concepts
Definition, Quality of Information, Value of Information, Information Needs of Manager at different
Levels. MIS Vs. Data Processing MIS and Other Academic Disciplines, Structure of MIS based on
Management Activities and Functions, System Concepts of MIS.
3. System Concepts
General Model, Types of System, Subsystems.
4. Planning and Control Process

Control on Systems ,Feedback Control ,Law of Requisite Variety, Management Control through
Reporting
5. Human as Information Processors
Newell-Simon Model ,Limits on human Information Processors ,Characteristics of Human
Information Processing Performance

1. Management Information System Jawedkar Tata McGrew Hill
2. Management Information System C.S.V Murthy Himalaya Publication
3. Management Information System Rina Sharma Genius Publications
4.
5.
Websites / Journals
Code: BBX05207 Summer Internship Report & Viva 1 Credit [LTP: 0-0-1]
COURSE OVERVIEW AND OBJECTIVES:SUMMER INTERNSHIP PROJECT
Objective: By the training the student is expected to learn about the organization and analyses and suggest
solutions of a live problem. The objective is to equip the student with the knowledge of actual functioning of
the organization and problems faced by them for exploring feasible solutions and suggestions
Guidelines:
 At the end of second semester examination, every student of MBA will undergo on-the-job practical
training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks
duration. The guidelines of training will be provided before the end of the second semester classes.
 During the course of training, the organization (where the student is undergoing training) will assign a
problem/project to the student. The student, after the completion of training will submit a report to the
College/Institute, which will form part of third semester examination. However, the report must be
submitted by the end of September during third semester A Performance appraisal by the external
examiner will be attached with the report.
 The report (based on training and the problem/project studied) prepared by the student will be termed as
Summer Training Project Report. The report should ordinarily be based on primary data. It should
reflect in depth study of micro problem, ordinarily assigned by the organization where student
undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter
must be included about the organization where the student has undergone training. This should deal
with brief history of the organization, its structure, performance products/services and problems faced.
This chapter will form part I of the Report. Part II of the Report will contain the study of micro research
problem. The average size of
 Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Three
neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute.
The report will be typed in A-4 size paper.
 The report will have two certificates. One by the College and the other by the Reporting Officer of the
organization where the student has undergone training. These two certificates should be attached in the
beginning of the report.
 The report will be evaluated by internal and external examiner. It will carry total 100 marks divided into
written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at
least three faculty members appointed by Director/ Principal of the college.
 The marks will be awarded by the external examiner to be appointed by the examination division.
 The format of the report is given below:
o Objective of the Research Undertaken
o Literature Review
o Research Methodology
o Results and Analysis
o Conclusions
o References
o Appendices – to include questionnaire, if any
Code: BBX05208 Professional Certificate Course 1 Credit [LTP: 0-0-2]
DETAILED SYLLABUS FOR SIXTH SEMESTER
Code: BBX06101 Business Planning and Project Management 3 Credits [LTP: 3-0-0]

1. Planning
2. The Definition of a “Project”
3. Initial Project Coordination
4. Network Techniques
5. Purposes of Evaluation
Unit Unit Details

1. Planning:
Introduction, Meaning, Definition, Characteristic & objective period, Nature of Planning, Importance
of planning, Advantages of planning, Steps in planning process, methods of planning, Limitations pf
planning, Essentials of a good planning, obstacles in planning, Planning Premises and Classification
of Planning Premises. Planning Forecasting: Introduction, Meaning, Definition, Characteristics,
Process, Importance of forecasting, Areas of forecasting, Forecasting Techniques Types Methods,
Advantages of forecasting, limitations of forecasting, Difference between forecasting.
2. The Definition of a “Project”
The Definition of a “Project”, Why project Management, The project Life-Cycle, Project
Management Maturity, Project Selection and Criteria of Choice, The Nature of Project Selection
Models, Types of Project Selection Models, Project Portfolio Process, Project Proposals. The
Project Manager, Project Management and the Project Manager, Special Demands on the Project
Manager, Selecting the Project Manager, Problems of Cultural Differences, Impact of Institutional
Environments, Project Organization, The project as Part of the Functional Organization, Pure Project
Organization, The Matrix organization, Choosing an Organizational form The Project Team.
3. Initial Project Coordination
The Nature of Negotiation, Partnering, Chartering and change, Conflict and the project life cycle.
Estimating Project Budgets, Improving the Process of Cost Estimation.
4. Network Techniques
PERT and CPM, Risk Analysis Using Simulation with Crystal Ball 2000 Critical Path Method-
Crashing a Project, The Resource Allocation Problem Resource Loading, Resource Levelling,
Constrained Resource Allocation The Planning-Monitoring-Controlling Cycle, Information Needs
and the Reporting Process, Earned Value Analysis The Fundamental Purposes of Control, Three
Types of Control Processes, Comments on the Design of Control Systems, Control as a Function of
Management.
5. Purposes of Evaluation
Goals of the System, The Project Audit, Construction and Use of the Audit Report, The Project Audit
Life Cycle, some Essential of an Audit/Evolution .The Varieties of Project Termination, when to
terminate a Project, The Termination Process.

1. Project Management & Control P.C.K. Rao Jain Books Depot
2. Project Management S. Choudhary Jain Books Depot
Websites / Journals
Code: BBX06102 Event Management 3 Credits [LTP: 3-0-0]

1. Concept of event Management
2. Facets of Event Management
3. Marketing of Event
4. Activities in Event Management
5. Strategies of Event Management
Unit Unit Details

1. Concept of event Management
Even Defined, a Comprehensive New Definition, Event Management, Event Marketing, 5 G’s of Events,
Event Designing, Relative Importance f Events as a Marketing communication Tool, The Diverse Marketing
Needs Addressed by Events, Brand Building, Focusing the Target Market, Implementation of Marketing Plan,
Relationship Building, Creating opportunities for Better Deals with Different Media, Events and the
Economy, Problems associated with traditional media.
2. Facets of Event Management
Event Infrastructure, Core Concept, Core People, Core Talent, Core Structure, Set Objectives for the Event,
Negotiating Contracts with Event Organizers, Locating Interaction Points, Banners , Displays etc., at the
Event, Preparing the Company’s Staff for the Event, Post-event Follow-up ,Event Organizers Targeting
Clients, Selecting Event Categories to Serve, electing and Contracting with Other Key Elements in Chosen
Categories.
3. Marketing of Event
Concept of Market in Events, Revenue Generating Customers, Nonrevenue Generating Customers,
Segmentation and Targeting of the Market for Events, Segmentation Niche marketing in events, Targeting,
Positioning Events and the Concept of Event Property, Positing, Branding in Events- Event Property, Benefit
Levels, Event Hierarchy, Categories and Variations of Events, Categories of Events and their Characteristics,
Competitive Events, Artistic Expression, Cultural Celebrations, Special Business Events, Retail Events,
Reach-interaction Matrix, Event Variations, Concept of Pricing in Events, Risk Rating, Setting Pricing
Objectives in Tune with Marketing and Business Strategies, Understanding Local Legislation and Tax Laws,
Feedback from the Market, Skills Required for Negotiating the Best Pries, Validation against Pricing
Objectives, A thorough assessment of the internal systems and overheads.
4. Activities in Event Management
Networking Components, Print Media, Radio Television, The Internet, Cable Network, Outdoor Media, Direct
Marketing, Sales Promotions, Audience Interaction, Public Relations, Merchandising, In-venue Publicity,
Activities in Event Management, Pre-event Activities, During-event Activities, Post-event Activities,
Planning, Organizing, Staffing, Leading and Coordination, Controlling, Event Management Information
System, Setting Objectives, Development of the Strategic Market Plan, Environmental Assessment,
Competitive Assessment, Gaining Competitive Advantages, Business Potential, Assessment, Market
Attractiveness, Business Strengths.
5. Strategies of Event Management
Strategic Approach, Critical Success Factor Analysis, Strategic Alternatives Arising From Environmental
Analyses, Maintenance Strategy, Developmental Strategy, Pre-emptive Strategy, Survival Strategy, Strategic
Alternatives Arising from Competitive Analyses Sustenance Strategy, Rebuttal Strategy, Accomplishment
Strategy, Venture Strategy Strategic Alternatives Arising from Defined Objectives, PREP Model, Risk versus
Return Matrix, Forms of Revenue Generation, The Basic Evaluation Process, Establishing Tangible
Objectives and Sensitivity in Evaluation, Measuring Performance, Concept Research, Formative Evaluation,
Objective Evaluation, Summative Evaluation Correcting deviations, Critical Evaluation Points.

1. Marketing in the new Era J.S. Panwar Sage Publications
2. The Business Growth Handbook Berry, Issac Marques Books, USA
3. Fashion Marketing & Merchandising Tallon Sequoia Books
4. Event & Entertainment Marketing Avvich, Berry Vision Books, New Delhi
5.
Websites / Journals
Code: BBX06103 Management Control System 3 Credits [LTP: 3-0-0]

1. Introduction to management control system the control
function
2. Information theory
3. Management controls in functional areas production control
4. Computers systems: decision support systems
5. Management control of projects
Unit Unit Details

1. Introduction to management control system the control function
The control function- control and supervision- control as function – definition of control – elements of
control- nature of control. The nature of management control definition of management control – management
control and planning control factors affecting managerial philosophy. Management control systems - meaning
and designs- management control systems.
2. Information theory
Meaning of information- types of information- accounting information- operating information – user oriented
mis installation of management information and control system. Management information and control system-
installation committee- policies and decision rules. Structured and unstructured decision: implication of
control. Nature of decision making- functional structure- divisional structure- network coupling structure.
3. Management controls in functional areas production control
Need for production control – difference between production planning and production control
inventory control classification of inventories – motives for holding inventories- inventory control
department – determination of stock levels. Marketing control- definition of marketing control –
process of marketing control- importance of marketing control system- tools and techniques of
marketing control. Control in personnel area - reasons for workers resistance to controls- kind of
control devices- reports and budget.
4. Computers systems: decision support systems
Computer for management control purposes- are computers essential for mis? Computers and information
system – manual systems – mechanical systems- mis – decision support systems- characteristics of dss- where
to apply dss- expert systems.
5. Management control of projects
Meaning of project – overall nature of the problem- aspects of control- project planning – time dimension –
cost dimension- quality dimension – project control- reports costs and time- reports on output- revisions.

1. Project Planning Analysis Selections Prasan Chandra Tata McGrew Hill
2. Project Management Agarwal Mishra RBD Professional
3. Management Control System Anthony R.N
4. Management Control System Bhadari B.M
Websites / Journals
Code: BBX06104 E-Commerce 3 Credits [LTP: 3-0-0]
1. Introduction to Electronic Commerce
2. Building own website
3. Internet and Extranet
4. Electronic Data Interchange
5. Planning for Electronic Commerce
Unit Unit Details

1. Introduction to Electronic Commerce
 What is E-Commerce (Introduction and Definition)
 Main activities E-Commerce
 Goals of E-Commerce
 Technical Components of E-commerce
 Functions of E-commerce
 Advantages and Disadvantages of E-commerce
 Scope of E-commerce
 Electronic commerce Applications
 Electronic commerce and Electronic Business
2. Building own website
 Reasons for building own website
 Benefits of website
 Bandwidth requirements
 Cost , Time , Reach
 Registering a Domain Name
 Web promotion
 Target email , Banner Exchange , Shopping Bots
3. Internet and Extranet
 Definition of Internet
 Advantages and Disadvantages of the Internet
 Component of a Intranet Information technology structure
 Development of a Intranet
 Extranet and Intranet Difference
 Role of Intranet in B2B Application
4. Electronic Data Interchange
 Introduction
 Concepts of EDI and Limitation
 Application of EDI
 Disadvantages of EDI
 EDI model
5. Planning for Electronic Commerce
 Planning electronic commerce initiatives
 Linking objectives to business strategies
 Measuring cost objectives
 Comparing benefits to costs
 Strategies for developing electronic commerce web sites
1. E-Commerce Greenstein &Feinman Tata McGrew Hill
2. Frontiers of Electronic Commerce Kalakota Winston Pearson Education
Websites / Journals
Code: BBX06105 Banking & Insurance 3 Credits [LTP: 3-0-0]

1. Structure of India Financial System
2. Commercial Banking
3. Life Insurance Organizations
4. General Insurance Organizations
5. Investment management
Unit Unit Details

1. Structure of India Financial System
Structure of India Financial System, Major issues in Indian Financial System, Financial Sector
reforms in India, RBI, Monetary Policy, Credit Control.
2. Commercial Banking
Commercial Banking, Management of assets & liabilities of Commercial Banking, Regulatory
Environment for Commercial Banking in India, Operating Aspects of Commercial Banking.
3. Life Insurance Organizations
Life Insurance Organizations, Regulatory framework, Management of Life insurance business,
Nature & types of Life Insurance Policies, Operating Aspects of Life Insurance Companies.
4. General Insurance Organizations
General Insurance Organizations, Regulatory Framework , Management of General Insurance
Business, Nature & types of General Insurance Policies, Operating Aspects of General Insurance
Companies.
5. Investment Management
Investment management; nature of bank investment, liquidity and profitability, preparation of
cheques, bills, endorsement, government security, documents and title to goods railway receipt, bills
of lading, book debts, securities-government and commercial.

1. Life Insurance C.S. Kumar
2. General Insurance George Homer
3. IFS Bharti V. Pathak
4.
5.
Websites / Journals
Code: BBX06106 Strategic Management 3 Credits [LTP: 3-0-0]

1. Introduction
2. Mission and purpose of business
3. Organizational appraisal
4. Strategic choice and process
5. Behavioral implementation
Unit Unit Details

1. Introduction
Introduction to business policy& strategic management; concept, evolution of business policy as a
discipline, the nature of business policy, objective of business policy, an overview of strategic
management, nature of strategic decision making,-approaches to strategic management, strategist and
their role in strategic management.
2. Mission and purpose of business
Mission and purpose of business-Definition. Objectives and goals Environmental appraisal: concepts
of environment, components of environmental scanning, appraising the environment.
3. Organizational appraisal
Organizational appraisal, dynamics of internal environment, organizational capability factors,
consideration in organization appraisal methods and techniques used, structuring organizational
appraisal.
4. Strategic choice and process
Strategic choice and process, corporate portfolio analysis, industry corporate and SWOT analysis,
subjective factors in strategic choice, contingencies strategies, interrelationship between formulation
and implementation.
5. Behavioral implementation
Behavioral implementation, leadership implementation, corporate culture, corporate politics and use
of power, personal values and business ethics, social responsibility and strategic management.

1. Business Policy AzharKazmi Tata McGraw Hill
2. Organizational Behavior V.S.P. Rao Excel Books
3. Organizational Behavior Robbins PHI
4.
5.
Websites / Journals

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School of Management

A. Core Subjects (Theory)

BBX01207 Soft Skills-I 0 0 2 1

BBX01608.3 Special Syllabus Program 10 0 0

A. Core Subjects (Theory)

BBX02207 Soft Skills-II 0 0 2 1

BBX02608.3 Special Syllabus Program 10 0 0

OUTLINE OF THE COURSE

• RECOMMENDED STUDY MATERIAL

S.No Book Author

OUTLINE OF THE COURSE

• RECOMMENDED STUDY MATERIAL:

• OUTLINE OF THE COURSE

• RECOMMENDED STUDY MATERIAL

S.No Book Author

• OUTLINE OF THE COURSE

RECOMMENDED STUDY MATERIAL:

2. Economics for Managers S.P.Gupta 2007 Thomson, 2007

3. Managerial Economics Levin and Rubin 2006 Pearson, 2006

• RECOMMENDED STUDY MATERIAL:

2. Statistical Methods S.P.Gupta

3. Statistics for Management Levin and Rubin

Time required for the

Introduction- Characteristics of Computers, Block diagram of computer, Types of computers and

• Windows Operating Environment

• Spreadsheets and Database packages & : Introduction To R.D.B.M.S

• RECOMMENDED STUDY MATERIAL:

1. Fundamental of Computers V. Rajaraman

• OUTLINE OF THE COURSE

Unit Unit Details

• OUTLINE OF THE COURSE

2. Evolution of Management Thought:

3 Functions of Management: Part-I

4. Functions of Management: Part-II

At Least one Case Study from each Unit

• RECOMMENDED STUDY MATERIAL

• Management Theory & Practice - J.N.Chandan

• OUTLINE OF THE COURSE

2 Types of Marketing and Marketing Mix

5 Marketing Information System & Marketing Research.

At Least one Case Study from each Unit

• RECOMMENDED STUDY MATERIAL

Sr. No Book Author

• Marketing Management Cravens Hills

• OUTLINE OF THE COURSE

3 Capital Budgeting Techniques

• RECOMMENDED STUDY MATERIAL:

S.No Title of the Book Author

• OUTLINE OF THE COURSE

4 Budget and Budgetary Control

5 Marginal Costing and Standard Costing

At Least one Case Study from each Unit

• RECOMMENDED STUDY MATERIAL

S.No Book Author

• OUTLINE OF THE COURSE

1 Population and Sample

At Least one Case Study from each Unit

• RECOMMENDED STUDY MATERIAL:

Sr. No Book Author

• Fundamentals of Statistics S.C. Gupta