Syllabus 2021

DAV UNIVERSITY, JALANDHAR
DAV University, Jalandhar

Department of Commerce & Business Management
Scheme and Syllabi

for
Master of Business Administration [MBA]
2020 Batch
(Program ID-48)
Batch 2020 Page 1 of 192

Category of Course No of Courses Credit Per Total Credits

course
Core Discipline 17 3 51
Skill Enhancement 2 3 15
Course (SEC) 3 2
3 1
Ability Enhancement Course (AEC) 1 3 3
Discipline Specific Elective (DSE) 10 3 30
TOTAL 99

Scheme of Courses MBA (Program ID-48)

Master of Business Administration
Semester 1
S.No Paper Course Title L T P Cr Course Type
Code
1 MGT501 Business Environment and 4 0 0 3 Core Discipline
Indian Ethos
2 ECO501 Managerial Economics 4 1 0 3 Core Discipline
3 MGT502 Accounting for Decision 4 1 0 3 Core Discipline
Making
4 MGT503 Management Process and 4 1 0 3 Core Discipline
Organisational Behaviour
5 ECO502 Quantitative Methods 4 1 0 3 Core Discipline
6 MGT504A Workshop on Business 0 0 4 3 Ability

Communication Enhancement
Course (AEC)
7 MGT554 Workshop on Excel for 0 0 3 3 Skill
Managers Enhancement
Course (SEC)
8 MGT521 Corporate Law & 4 0 0 3 Core
Governance Discipline
26 5 5 24
L: Lectures T: Tutorial P: Practical Cr: Credits

Scheme of Courses MBA

Semester 2
Code
1 MGT505 Human Resource 4 0 0 3 Core Discipline
Management
2 MGT506 Production and Operations 4 1 0 3 Core Discipline
Management
3 MGT507 Financial Management 4 1 0 3 Core Discipline
4 MGT508 Marketing Management 4 0 0 3 Core Discipline
5 MGT509A Business Research 4 1 0 3 Core Discipline
6 MGT510 International Business 4 0 0 3 Core Discipline

7 MGT522 Personality Development 0 0 3 3 Skill Enhancement
Course (SEC)
8 MGT511A Management Science 4 1 0 3 Core Discipline
9 MGT513 Comprehensive Viva-Voce* 0 0 0 1 Skill Enhancement
Course (SEC)
31 4 2 25
Note: At the end of the examination of 2nd Semester the students will undergo compulsory
summer training for a period of 6-8 weeks. Every student will submit the Summer Training
Report within two weeks from the start of teaching for 3rd Semester.
*Comprehensive Viva-Voce of 2nd Semester would be based on papers taught during the first 2
semesters.


Semester 3
S.No Paper Code Course Title L T P Cr Course Type
1 MGT601 Strategic Management 4 0 0 3 Core Discipline

2 MGT602 Workshop on Business 0 0 3 2 Skill Enhancement
Simulation Course (SEC)
3 MGT603 Seminar on Business 0 0 2 2 Skill Enhancement
Exposure Course (SEC)
4 MGT604 Business Legislations 4 0 0 3 Core Course
5 Specialization Elective -1* 3 1 0 3 Discipline Specific
Elective (DSE)
Elective (DSE)
Elective (DSE)
Elective (DSE)
Elective (DSE)
23 5 5 25
*For Major-Minor Combination: 3 Specialisation Electives from one Group, 2 from
another:
 Specialization electives 1, 2, and 3, should be from any one of the following 10
Specialisation Elective Groups.
 Specialization elective 4 and 5 should be from any one of the remaining 9
Specialisation Elective Groups.
*For Super Specialisation: All 5 Specialisation Electives from only one of the following 10
Specialization Elective Groups.
*For Dual Specialisation: Electives 1, 2 and 3 from one group, 4 and 5 from another.
*Course codes MGT664A, MGT997 & MGT998 can only be selected once either from
elective group of Marketing or E-Commerce
SPECIALIZATION ELECTIVE GROUPS (for Semester 3)
GROUP (A) Marketing
Paper Course Title L T P Cr
Code
MGT621 Consumer Behaviour 3 1 0 3
MGT622 Sales and Distribution Management 3 1 0 3
MGT625 Integrated Marketing Communication 3 1 0 3
MGT663 Industrial Marketing and Rural Marketing 3 1 0 3
MGT613 Marketing for Non Profit Organisations 3 1 0 3
MGT998 Workshop on Digital Marketing 0 0 4 3

GROUP (B) Finance

Code
MGT626 Security Analysis and Portfolio Management 3 1 0 3
MGT627 Management of Financial Services 3 1 0 3
MGT628 Strategic Financial Management 3 1 0 3
MGT629 Strategic Cost Management 3 1 0 3
MGT630 Project Appraisal and Finance 3 1 0 3
GROUP (C) Human Resource Management

Code
MGT631 Organisational Change and Development 3 1 0 3
MGT632 Manpower Planning and HRD 3 1 0 3
MGT633 Negotiating Skills and Participative Decision Making 3 1 0 3
MGT634 Training and Development 3 1 0 3
MGT635 Labour Legislations 3 1 0 3
GROUP (D) Supply Chain Management

Code
MGT636 Business Process Design and Implementation 3 1 0 3
MGT637 Integrated Supply Chain Management 3 1 0 3
MGT638 Total Quality Management 3 1 0 3
MGT639 Procurement and Sourcing Strategy 3 1 0 3
MGT640 Warehousing and Inventory Management 3 1 0 3
GROUP (E) Information Technology

Code
CSA653 Database Management System using Oracle (2 3 1 0 3
Credit)
CSA654 Database Management System using Oracle 3 1 0 3
Laboratory (1 Credit)
CSA655 Analysis and Design of Information Systems 3 1 0 3
CSA656 Electronic Commerce 3 1 0 3
CSA657 Computer Networks and its Algorithms 3 1 0 3
CSA658 Object Oriented Programming (2 Credit) 3 1 0 3
CSA659 Object Oriented Programming Laboratory (1 Credit) 3 1 0 3
GROUP (F) Insurance and Banking

Code
MGT646 Regulatory Framework for Banking and Insurance 3 1 0 3
MGT647 Principles and Practices of Banking 3 1 0 3
MGT648 Insurance and Risk Management 3 1 0 3

MGT649 Marketing of Banking and Insurance Services 3 1 0 3
MGT650 Corporate Banking 3 1 0 3
GROUP (G) International Business

Code
MGT651 Foreign Language – I* 3 1 0 3
MGT652 Foreign Trade Documentation and Trade Finance 3 1 0 3
MGT653 Global Marketing Management 3 1 0 3
MGT654 Global Strategic Management 3 1 0 3
MGT655 International Business Law 3 1 0 3
GROUP (H) Healthcare Management

Code
MGT656 Health Services System and Hospital MIS 3 1 0 3
MGT657 Epidemiology and Bio- Statistics 3 1 0 3
MGT658 Healthcare Law, Policy and Ethics 3 1 0 3
MGT659 Healthcare Marketing 3 1 0 3
MGT660 Medical Emergency Systems 3 1 0 3
th
*Foreign Language-II (MGT685) is compulsory in 4 semester, with this course.
GROUP (I) AgriBusiness Management

Code
MGT990 Rural Marketing 3 1 0 3
MGT991 Agri-Supply Chain Management 3 1 0 3
MGT992 Agricultural Finance 3 1 0 3
MGT993 Farm Business Management 3 1 0 3
MGT994 Food Retail Management 3 1 0 3
GROUP (J) E-Commerce

Code
MGT995 Search Engine Optimisation 0 0 4 3
MGT996 E-mail, Mobile and Affiliate Marketing 0 0 4 3
MGT664A E-Business 0 0 4 3
MGT997 Workshop on Social Media Marketing 0 0 4 3
For Agribusiness Management & E-Commerce specialisation elective- These specialisations can only be
opted under dual specialisation category. It consists of single basket of five subjects. Choose any three / two
subjects in 3rd semester.


Semester 4- Pathway 1
Code
1 MGT605 Workshop on 0 0 3 1 Skill Enhancement
Entrepreneurship Courses (SEC)
2 MGT610 Business Analytics 2 0 2 3 Core Discipline
3 MGT611 Project Management 3 0 0 3 Core Discipline
4 MGT607 Comprehensive 0 0 0 1 Skill Enhancement

Viva-Voce** Course (SEC)
5 MGT608 Workshop on Case 0 0 3 2 Skill Enhancement
Writing Course (SEC)
6 Specialization 3 Discipline Specific
Elective -6*** Elective (DSE)
15 5 8 25
Semester 4- Pathway 2
Code
1 MGT699 On Job Training 0 0 0 25 Department Elective
(MBA)
**Comprehensive Viva-Voce of 4th Semester would be based on papers taught during all the
4 semesters.
***For Major-Minor Combination: 3 Specialisation Electives from one Group, 2 from
another.
 Specialisation electives 6, 7 & 8 should be from Elective Group of Specialisation
Electives 1, 2 & 3.
 Specialisation electives 9 & 10 should be from Elective Group ofSpecialisation
Electives 4 & 5.
***For Super Specialisation: All 5 Specialisation Electives should be from the same Group
as opted in 3rd Semester.
***For Dual Specialisation: 2 Specialisation Electives from one Group, 3 from another.

 Specialisation electives 6 & 7 should be from Elective Group of Specialisation

Electives 1, 2 & 3.
 Specialisation electives 8, 9 & 10 should be from Elective Group of Specialisation
Electives 4 & 5.
SPECIALIZATION ELECTIVE GROUPS (for Semester 4)
GROUP (A) Marketing
Paper code Course Title L T P Cr

MGT661 Marketing of Services 3 1 0 3
MGT662 Retail Management 3 1 0 3
MGT623 Marketing Research 3 1 0 3
MGT624 Product and Brand Management 3 1 0 3
GROUP (B) Finance

MGT665 Management Control Systems 3 1 0 3
MGT666 Derivatives and Risk Management 3 1 0 3
MGT667 Corporate Tax Planning 3 1 0 3
MGT668 Valuation for Mergers and Acquisitions 3 1 0 3
MGT614 Personal Financial Planning 3 1 0 3
GROUP (C) Human Resource Management

MGT669 Industrial Relations and Labour Policy 3 1 0 3
MGT670 Performance Management System 3 1 0 3
MGT671 Industrial Psychology and Sociology 3 1 0 3
MGT672 Knowledge Management 3 1 0 3
MGT615 Managing Innovation and Creativity 3 1 0 3
MGT999 Global Human Resource Management 3 1 0 3
GROUP (D) Supply Chain Management

MGT673 Sustainable Supply Chain Management 3 1 0 3
MGT674 Enterprise Resource Planning 3 1 0 3
MGT675 Supply Chain Metrics and Strategies 3 1 0 3
MGT676 Supply Chain Management Technology 3 1 0 3
and Application
MGT616 World Class Manufacturing 3 1 0 3

GROUP (E) Information Technology

CSA660 Software Project Planning and 3 1 0 3
Management
CSA661 Web Designing using ASP.NET (2 Credit) 3 1 0 3
CSA662 Web Designing using ASP.NET 3 1 0 3
Laboratory (1 Credit)
CSA663 Operating Systems 3 1 0 3
CSA664 Wireless Technologies 3 1 0 3
CSA665 Data Mining and Warehousing 3 1 0 3
GROUP (F) Insurance and Banking

MGT681 Credit Management 3 1 0 3
MGT682 Foundation of Actuarial Science 3 1 0 3
MGT683 Management of Banking and Insurance 3 1 0 3
Operations
MGT684 Underwriting and Claim Management 3 1 0 3
in Insurance
MGT618 Micro Financing 3 1 0 3
GROUP (G) International Business

MGT685 Foreign Language- II* 3 1 0 3
MGT686 Global Logistics and Supply Chain 3 1 0 3
Management
MGT687 International Financial Management 3 1 0 3
MGT688 WTO and RTAs 3 1 0 3
MGT695B Business Innovation Model 3 1 0 3
MGT619 Cross Cultural Management 3 1 0 3
GROUP (H) Healthcare Management
MGT689 Total Quality Management in 3 1 0 3
Healthcare
MGT690 Medical Tourism 3 1 0 3
MGT691 Medical Insurance 3 1 0 3
MGT692 Management of Healthcare for the 3 1 0 3
Elderly
MGT620 Community Health and Population 3 1 0 3
Management
*Foreign Language-I (MGT651) is pre-requisite for this course.
GROUP (I) AgriBusiness Management

Code
MGT990 Rural Marketing 3 1 0 3
MGT991 Agri-Supply Chain Management 3 1 0 3
MGT992 Agricultural Finance 3 1 0 3

MGT993 Farm Business Management 3 1 0 3
MGT994 Food Retail Management 3 1 0 3
GROUP (J) E-Commerce

Code
MGT995 Search Engine Optimisation 0 0 4 3
MGT996 E-mail, Mobile and Affiliate Marketing 0 0 4 3

Course Title: Business Environment and Indian Ethos L T P Credits

Paper Code: MGT501 4 0 0 3
Course Objective: This course integrates concepts with real-world
situations to help students grasp complex concepts, a clear understanding of which is required
to comprehend the various facets of business environment. It focuses on developing ethics
and values in students and aims at helping them resolve the ethical dilemmas faced in
business situations using the value system advocated by Indian saints and philosophers.
Learning Outcomes: Students will understand the external environment of business very
well after undergoing this course and they will also realise the importance of ethical and
value based management practices.
UNIT-A Hours
 Significant of Environment Scanning for Business Managers- Tools of 4
Internal and External Environment Scanning – SWOT, Value Chain
Analysis and Porter’s 5 Forces Analysis
 Political, Economic, Social, Technological and Legal Environment of 4

Business in Indian Context.
 Economic System, Planning Process, Trends in Macro-Economic 2

Variables
 Inflation- Types of inflation, Effects of inflation and Control of 2

Inflation
 Fiscal Policy – Objectives, Types, Instruments, Financing of Fiscal 4

Deficit
 Monetary Policy – Objectives, Instruments of monetary policy 4
UNIT-B
 Balance of Payment- Constituents of BOP, Implications of Large 2
Current Account Deficit.
 Trade Flows, International Linkages and External Environment, 4

Arguments for and against Protectionist Policies
 Capital Flows, Growth and Macroeconomic Instability, Arguments for 4

and against free flow of foreign capital.
UNIT-C
 Exchange Rate Regimes and Currency Convertibility- current account 3
convertibility and capital account convertibility
 Financial System, Financial Crisis and Reforms 6
 Corporate Governance - Policy and Issues, Corporate Social 5

Responsibility
UNIT-D
 Model of Management in Indian Socio-Political Environment, Work 2
Ethos, Heritage in Production and consumption
 Indian Insight into TQM, Problems relating to stress in Corporate 2

Management – Indian Perspective.
 Ethical Dilemmas in Business 1
 Trans cultural Human Values in Management Education, Relevance of 6

values in management, Need for values in global change Indian
perspective, values for mangers, Holistic Approach for Managers in
Decision Making
 Secular Vs Spiritual Values in management, Personal Growth and 6

Lessons from Ancient Indian Educational System; Science and Human
Values.
Total 60 Hours
Text Book
Paul, Justin. Business Environment: Text and Cases. New Delhi: McGraw-Hill,
Latest Edition
Reference Books:
1. Fernando, A C. Business Environment. Chennai: Pearson, Latest Edition

2. Aswathappa, K. Essentials of Business Environment. Mumbai: Himalaya Pub.
House, Latest Edition
3. Cherunilam, Francis. Business Environment. Mumbai : Himalaya Publishing
House, Latest Edition

4.
Course Title: Managerial Economics L T P Credits
Course Code: ECO501
4 1 0 3
Course Objective:The course will help the students in examining how a firm strives to reach
optimal profitability and efficiency in the face of modern constraints and how firms actually
reach managerial decisions.
Learning Outcomes: Students will be able to apply economic theory and principles in
managerial decision making.
Hours
Unit – A Demand and Supply

 Introduction: meaning, nature and scope of managerial economics. 2
 Demand analysis: meaning and determinants of demand, law of demand and 4
the exceptions; classification of goods, movements along and shift in demand
curve, individual and market demand curve.
 Elasticityof demand: concept (price, income and cross) and the methods of 3
measurement, degrees, determinants of elasticity of demand.
 Utility analysis: Cardinal versus ordinal, law of diminishing marginal utility, 5

Law of equi-marginal utility, indifference curve and its properties, marginal
rate of substitution, consumer equilibrium, price effect and itsdecomposition.
 Supply Analysis: meaning, determinants of supply, supply curve, law of 3

supply and its exceptions, Movements along and shift in supply curve,
elasticity of supply.
 Equilibrium analysis: concept of market equilibrium and comparative 2

statistics, change in demand and supply.
Unit – B Production, Cost and Revenue

 Production: definition, factors of production, types of inputs, production 3
function – short run and long run, law of variable proportions, stages of
production,
 Isoquant and its properties, marginalrate of technicalsubstitution, returns to 3

scale, expansionpath.
 Cost: concepts, types of cost, short run cost curves, shape of cost curves – 4
relation between production and cost, long run cost curves, economies and
diseconomies of scale
 Revenue: concept, relationship between total, average and marginal revenue. 1
Unit C: Market Forms

 Market: Meaning, market structure, features and classification, economic 2

agents and their roles.
 Perfect Competition: characteristics, price determination, demand curve and 4

supply curve for an individual firm, Short-run and long-run equilibrium of
firm.
 Monopoly: characteristics, equilibrium price-output determination in short 4

run and long run, price discrimination and its degrees.
 Monopolistic Competition: characteristics, product differentiation andselling 4

cost, short run and long run equilibrium.
 Oligopoly - Meaning of collusive and non-collusive oligopoly; Managerial 6

Theories of the Firm.
Unit D: Macroeconomic Theory and Applications

 Meaning and scope, difference between micro and macro, circular flow of 2
income.
 Models: Classical, Keynesian – two sector, three sector and four sector, 5
aggregate demand and its components, concept of multiplier.
 Role of Government: Great Depression (1930s), Global Financialcrises 3

(2008-2009) and Emerging Economies.
60
Text book
1. Salvatore, D. Managerial Economics: Principles and Worldwide Application, New

Delhi: Oxford University Press, Latest Edition
Reference Books:
2. Froeb, Luke M., Brian T. McCann, Mikhael Shor and Michael R. Ward. Managerial
Economics: A Problem Solving Approach, USA: South Western, Cengage Learning.
Latest Edition
3. Koutsoyiannis, A. Modern Microeconomics. London: Macmillan, Latest Edition
4. Vengedasalam, D. and Karunagaran Madhavan. Principles of Economics, Malaysia:
Oxford Fajar Sdn. Bhd., Latest Edition

Course Title: Accounting for Decision Making L T P Credits

Course Objective: This course aims to build understanding of the central ideas and theories
of modern finance and to develop familiarity with the analytical techniques helpful in
financial decision making.
Learning Outcomes: The course will enable the participants to prepare and analyse
Financial Statements, make efficient use of scarce financial resources for best possible
output. They will develop controlling and decision making skills based upon quantitative
evidences.
Unit –A (Accounting Information and Financial Statements) Hours
 Accounting as an Information system. Uses of Accounting 1
Information for the decision Makers
 Meaning, Scope, Functions, Branches of Accounting 1
 Differences between Management, Cost and Financial Accounting. 1
 Generally accepted Accounting Principles and Accounting 1

Standards (Basics)
 Accounting Cycle and preparation of Journal, Ledger, Trial balance 2
 Statements of Financial Information, Profit and loss account and 2

Balance sheet)
 Financial Statements Analysis: Advantages and Disadvantages of 4

comparative and Common Size statements, Preparation of Common
Size and Comparative Statements
 Types, Importance and Limitations of Ratio Analysis 4
Unit – B (Cost Concepts and Management Needs)

 Meaning, classification and determinants of cost. Cost Components 2
relating to income measurement, Control and Decision Making
 Cost Sheet and Components of Cost Sheet 2
 Costing and Control of Materials (Cost of Inventory and Costing 2

Methods, Just in Time Approach)
 Costing and Control of Labour : Accounting for Labour, Special 2

Problems Relating to Labour, Labour Turnover, Efficiency Rating
Procedures
 Costing and Control of Manufacturing Overheads: Factory 2

Overhead Costs, Cost Allocation, Under and Over Absorption of
Factory overheads

 Activity Based Costing System: Traditional V/S Activity Based 4

Costing System, ABC for Different Functional Areas
Unit – C (Variable Costing and Budgeting)
 Meaning and Scope of Variable Costing, Comparison between 2

Variable Costing and Absorption Costing.
 Volume-Cost-Profit Analysis, Contribution Margin; Break – Even 3

Analysis; Profit Volume (P/V) Analysis
 Applications of variable Costing: Multiple-Product Analysis, 2

Optimal use of Limited Resources, Role of Variable Costing in
Decision Making
 Advantages and Limitations of Variable costing 1
 Nature and Functions of Budgeting, Preparation of Different Types 3

of Functional Budgets.
 Techniques of Budgeting: Fixed Versus Flexible Budgeting , Zero 4

Based Budgeting
Unit – D (Standard Costing and Responsibility Accounting)
 Meaning and Establishment of Cost Standards, Components of 1

Standard and Quality Cost
 Meaning and Significance of Quality Costs, Steps in Determination 1

of standard cost, Types of Standards
 Cost Variance Analysis; Materials, Labour and Overheads(Meaning, 3

Types and Significance)
 Revenue and Profit Variance Analysis: Sales and Profit Variances 2

(Types and Significance), Actual and Budgeted Profits
 Variance Reporting and Repositioning the Variances 2
 Managerial Uses of Variances. 3
 Concept and Importance of Responsibility Accounting; 3

Responsibility Centres – Cost Centre, Revenue Centre, Profit
Centre, Investment Centre.
60 Hours
Text Book:
1. Khan, M Y, and P K. Jain. Management Accounting and Financial Management:
Problems and Solutions. New Delhi: Tata McGraw-Hill, Latest Edition
Reference Books:
1. Needles, Belverd E, and Marian Powers. Financial Accounting. Boston: Houghton
Mifflin, Latest Edition
2. Horngren, Charles T, Gary L. Sundem, and William O. Stratton. Princeton, N.J:

Introduction to Management Accounting. Latest Edition
3. Sekhar, R C, and A V. Rajagopalan. Management Accounting. New Delhi: Oxford
University Press, Latest Edition

Course Title: Management Process and Organisational Behaviour

Paper Code: MGT503
L T P Credits
4 1 0 3
Objective: The aim of the course is to give the basic understanding of functions of management
carried out in the organization along with the fundamentals of behavior at workplace. It focuses
upon the changes in behavior at individual, group and organizational structure level in accordance
to the management processes adopted at workplace and vice-versa.
Learning outcome: After the completion of the course the participant will be able to
comprehend the relationship between management processes and behavior at workplace. The
participant will also learn about designing the structure of organizations, management functions
in a way that leads to performance of the workforce at all levels up to the fullest ability.
Unit A Hours
Management- Meaning, its nature, scope and significance, functions , roles of a
manager, skills of manager, professionalism of management, management as art, 5
science & profession.
Schools of Management Thought: Classical, Neo Classical and Modern School. 4
Planning- Meaning, process, Planning Premises, Types of plans, MBO. 6
Unit B
Decision making: Meaning, Process, Types of decisions, Techniques, Rationality
4
in decision making.
Designing Organisational Structure- Work Specialisation, departmentalisation,
chain of command, span of control, centralisation and decentralisation,
5
formalisation. Common organisational designs, contemporary organisational
designs.
Controlling- Meaning, process, types, techniques – traditional and modern. 5
Unit C
Introduction to organizational behavior- concept and significance, foundations,
4
contributing disciplines to OB, OB Model- independent and dependent variables.
Introduction to Individual human behavior-Ability, Learning and its theories.
Perception, Attitude formation, relationship between attitude and behavior, Major 6
Job Attitudes.
Concepts of Personality- Meaning, The Myers-Briggs Type Indicator, The Big
4
Five Model, Other significant personality traits.
Foundations of Group Behaviour- Types of groups, Five stage group development
model punctuated equilibrium model, Group Properties- Roles, Norms, Status,
3
Size and Cohesiveness. Group Think, Group Shift. Difference between group and
team, types of teams.

Unit D
Concept of Leadership- Meaning, Traits Theory, Behavioral theories,
6
Contingency theories. Charismatic and Transformational Leadership.
Work stress: causes, organizational and extra organizational stressor, individual
3
and group stressor, effect of stress, stress coping strategies.
Organisational Culture- Meaning, Uniformity in cultures, Strong versus Weak
Culture. Functions of culture, Culture as Liability. 5
Concept of Emotional Intelligence.
Text Book
1. Robbins, S. P. & Judge, T.A. Organizational Behavior. New Delhi, Prentice Hall, Latest
Edition.
Reference Books
2. Rudani, R.B. Management and Organisational Behaviour. New Delhi, McGraw Hill, Latest
Edition.
3. Luthans, Fred. Organizational Behavior. New York: McGraw-Hill, Latest Edition
4. Koontz, Harold, and Heinz Weihrich. Essentials of Management. New York __
Montréal: McGraw-Hill, Latest Edition.

1.
Course Title: Quantitative Methods
Course Code: ECO502 L T P Credits
4 1 0 3
Course Objective: The objective of the course is to make the students familiar with some
statistical techniques. The main focus, however, is in their application in business decision
making.
Learning Outcomes: After completion of course students will be acquainted with the
application of statistical techniques in business decision making.
Unit – A Hours
Progression Series
Arithmetic Progression; Definition nth term of an A.P, sum of n terms 3
Arithmetic mean, A.M. between two numbers 3
Managerial application of A.P. series 3
Geometric Progression; Definition, nth terms of G.P. series, sum of n terms 3
Geometric mean between two numbers, managerial application of G.P. 3
series
Unit – B
Measures of Central Tendency;
Arithmetic Mean; Calculation of mean in individual, discrete and 3
continuous series, Properties of arithmetic mean, combined mean
Median; Calculation of median in individual, discrete and continuous series 2
Mode; Calculation of mode in individual, discrete and continuous series, 2
Comparison of mean, median and mode
Measures of Dispersion; Range, Quartile deviation, coefficients of range 2
and quartile deviation
Mean Deviation; Calculation of mean deviation in individual, discrete and 2
continuous series
Standard deviation; Calculation of standard deviation in individual, discrete 2
and continuous series, Combined standard deviation, Variance, Coefficient
of variation
UNIT C
Correlation; Meaning, Types of correlation, Properties of correlation, 2
Correlation and causation
Karl Pearson method 2
Covariance. Probable error, coefficient of determination 1
Spearman’s Rank method. 2
Regression Analysis: Regression lines, Types of regression analysis 3
Properties of regression, Relationship between correlation and regression 2
Estimation of regression coefficient, standard error 2

Time Series Analysis; Meaning, Components of time series; Trend, 1

seasonal, cyclical and irregular
UNIT D
Probability Theory
Basic concepts of probability 1
Addition theorem with numerical problems 2
Multiplication theorem with numerical problems 2
Binomial distribution; Properties of Binomial distribution 2
Parameters of binomial distribution with numerical problems 2
Poisson distribution; meaning, properties of Poisson distribution 1
Parameters of Poisson distribution with numerical problems 2
Normal distribution; Meaning, properties of normal distribution 2
Parameters of normal distribution, Numerical problems. 3
Text Book
1. Ken Black, (2013), Applied Business Statistics Making Better Business Decisions,
Wiley Publication, New Delhi.
Reference Books:
2. Bajpai Naval, (2013), Business Statistics, Pearson Publication, New Delhi.

3. Anderson, Sweeney and Williams, (2014), Statistics for Business and Economics,
Cengage Publication.
4. Kazmier, L. J. and N. F. Pohl Basic Statistics for Business and Economics. New York,
Mc Graw Hill

Course Title: Workshop on Business Communication L T P Credits

Course Code: MGT504 A 0 0 4 3
Course Objective: The objective of this course is make students proficient in communication
during business situations
Learning Outcomes: After the course, student will be able to speak, listen, read and write
effectively in varied business situations
Concepts to be covered
 Defining Career Goals

 Developing Curriculum Vitae
 Developing LinkedIn Profile
 Fundamentals of Business Writing
 Letter-writing
 Report-writing
 Writing an Email
 Developing Effective Presentation Skills
 Introducing themselves
 Handling group discussion
 Facing a personal interview
 Managing successful meetings
 Non-verbal communication
 Cross-cultural communication in International Business
 Reading, Writing, Listening and Speaking Activity related to HRM, Marketing
Management, Entrepreneurship, Business Abroad and CRM
Reference Book :
Business Benchmark by Guy Brook-Hart, Cambridge University Press, Noida, Latest Edition
Business Communication – A Practice-Oriented Approach by ShaliniKalia and

ShailjaAgarwal, Wiley India, New Delhi
Kalia, S. and Agarwal, S. Business Communication – A Practice-Oriented Approach, New

Delhi: Wiley India, Latest Edition

Course Title: Workshop on Excel for Managers

Course Code: MGT520 L T P Credits
0 0 3 3
Course Objective: The objective of this course is to teach the students Microsoft excel in
depth to the students
Learning Outcomes: After the course, the student will be able to practically work on
Microsoft excel in the corporates.
 Launch Excel and navigate the worksheet.

 Enter and edit data in a worksheet.
 Build worksheets.
 Enhance worksheets.
 Preview and print worksheets and workbooks.
 Create charts and share information.
 Link worksheets and workbooks.
 Create, sort, and filter lists.
 Increase productivity with macros, templates, and custom toolbars and menus.
 Use problem-solving tools.
 Use auditing tools.
 Summarize data with data analysis, PivotTables, and PivotCharts.
 Work with charts and the drawing tools.
 Import and export data from other applications.
 Share workbooks with others.
 Integrate Excel with the Internet or an Intranet.
Reference Book:
1. Etheridge, D. Excel Data Analysis, Indianpolis: Wiley Publishing. Latest Edition

Course Title: Corporate Law and Governance L T P Credits

Course Objective:The course is designed to help the student understand the formation,
management and governance of companies in India. The course will prepare the student to
better understand the capstone courses like strategic management.
Learning outcome: After studying this course students will be able to register a company.
The will understand the nuances of running a company and issues involved in the corporate
governance of a company in the Indian context.
Unit A (15 Hours)

Meaning, Definition and Characteristics of a Company, Kinds of Companies,
Procedure for Incorporation of Companies - Role of Promoters, Pre-Incorporation Contracts
Memorandum of Association, Articles of Association
Prospectus, Shares and Debentures
Unit B (15 Hours)

Members and Membership Rights in Companies, Management and Administration of
Company, Directors - Appointment, Qualifications, Types
Position, Powers, Functions, Duties and Liabilities of Directors
Meetings- Kinds and Requisites of Valid Meeting
Winding up of Company- Meaning, Types, Procedure
Unit C (15 Hours)

Understanding Corporate Governance
Theories and Models of Corporate Governance
Corporate Governance in India – Regulatory Framework
Role of Shareholders and Board of Directors in Corporate Governance
Role of Institutional Investors and Auditors in Corporate Governance
Unit D (15 Hours)

Corporate Governance Issues and Challenges in India
The Board Development Process, Whistle Blowing Mechanism
Governance Concerns in Indian Family Managed Companies
Market for Corporate Control and Governance
Corporate Governance and Sustainability Reporting Practices in India
Reference Books
1. Company Law by Dr. Avtar Singh, Eastern Book Co. (EBC); 2016
2. Corporate Governance: Principles, Policies and Practices, 3rd Edition. By A. C.

Fernando , E. K. Satheesh , K. P. Muraleedharan, Pearson Education, 2018

Course Title: Human Resource Management L T P Credits

Course Objective:To familiarize the students with various functions of Human Resources
Management and emphasize on the integration Human Values with the organization with
particular reference to India. This course is designed to provide the essentials of human
resource management for all future managers whether or not their career orientation lies in
human resources.
Learning outcome: Students will learn the fundamentals of human resource management
and will be able to understand principles of managing the employees which in turn will
enhance their managerial skills to achieve business excellence.
Unit A (15 Hours)

Introduction to HRM Meaning, Scope. Definition and Objectives of HRM
Functions of HRM and Models of HRM Activities of HRM
Challenges of HRM Role of HR Manager
Human Resource Planning, HR Planning process,
Job analysis, Job description and Job specification Job Rotation, Job enlargement and Job
enrichment
Unit B (15 Hours)

Recruitment and Selection Recruitment Process and Methods of Recruiting
Selection process – type of tests and types of interviews
Designing and conducting the effective interview
Reference, background verification and medical evaluation
HR interview, Job offer, Induction and Placement.
Wage and Salary administration.
Principles and techniques of wage fixation, job evaluation, incentive schemes
Unit C (15 Hours)

Appraising and Managing Performance, Appraisal process, methods, and potential problems
in performance Evaluations, The appraisal interview and feedback interview. Methods to
improve performance
Career Planning and Development
Training and Development Nature of Training, Methods of Training
Training Need Assessment Training Design Training Evaluation
Unit D (15 Hours)

HR outsourcing, Management of Turnover and retention,
Workforce Rationalization and International HRM
Quality of work life
Industrial Relations Industrial Disputes and causes Remedial measures
Collective Bargaining Grievance Management
Text Book
1. DeCenzo, David A, and Stephen P. Robbins. Fundamentals of Human Resource

Management. Hoboken, NJ: Wiley, Latest Edition

Reference Books
2. Noe, Raymond A. Fundamentals of Human Resource Management. Boston:

McGraw-Hill/Irwin, Latest Edition
3. Dessler, Gary. Human Resource Management. Upper Saddle River, NJ: Prentice
Hall, Latest Edition
4. Bernardin, H J, and Joyce E. A. Russell. Human Resource Management: An
Experimental Approach. New York [etc.: McGraw-Hill, Latest Edition

Course Title: Productions and Operations Management

4 1 0 3
Course Objective:
It is a subject where a student learns various steps of product design, development,
production, plant location, storage, production planning and control. The students are
motivated to apply concepts and principles of management to become more effective
professional.
Learning outcome:
Students will be able to learn basic fundamentals of production operations and modern
quality improving techniques which in turn enhance their managerial skills for achieving
excellence in the field of production and quality.
Unit- A 16 hours
Operations management: Concept, Historical Milestones in POM, Operations strategy in
global economy, transformation process model, responsibilities of operations manager.
Facility: capacity planning, Location and Layouts. Operations Technology, automation,
Product Design and development – Levels of product, product & service feature, product
design and its characteristics, product development process (technical), product development
techniques.
Unit- B 16 hours
Process selection- Process Analysis, Cycle times, Efficiency & Capacity assessment, Project
Management, Process and Service designs, Production Planning, Production Planning
& Control (PPC), Manufacturing operations scheduling, Productivity: Method study; Work
measurement, Employee Productivity, Human behaviour, Health and safety. Operations
Quality management, Quality Characteristics of Goods and Services, Quality control.
Unit- C 14 hours
Supply Chain Management: Purchasing; Importance, Purchase departments, Purchasing
processes. Logistics; Movement of materials, shipment, Innovations in Logistics.
Warehousing; warehousing operations, Inventory accounting. Third party logistics
Management. E-Business and supply chain management.
Unit- D 14 hours
Total Quality Management (TQM) Model Concept of Six Sigma and its Application.
Inventory Management: Concepts, Classification, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs, Basic EOQ Model, Re-order levels, ABC analysis. JIT and
Lean Production System: Elements of JIT, Benefits of JIT, JIT in services.
Total Time: 60 hours

Text Book
1. Buffa & Sarin, Modern Production/Operations Management, 8th John Wiley
Reference Books:
2. Gaither & Frazier, Operations Management, Cengage learning
3. Chary, Production and Operations Management, Tata McGraw-Hill

4. Mahadevan B, Operations Management: Theory and Practice, 2nd Edition, Pearson

Education
Course Title: Financial Management

Paper Code: MGT507 L T P Credits
4 1 0 3
CourseObjective:Thiscourseaimstobuildunderstanding
ofthecentralideasandtheoriesofmodernfinanceandtodevelopfamiliaritywiththe analytical
techniques helpful in financial decision making.
LearningOutcomes:Afterundergoingthissubject,studentswill havesufficiently goodhold

overthebasics of finance to pursuespecializedcourses in finance.
UNIT-A Hours
 Financial management: an overview, nature, scope and objectives of
financial management. 2
 Financial decision making and types of financial decisions, agency
problem 2
 The time value of money: concept and significance, calculation of rate
of interest, present value and future value. 4
 Sources of short term and long term finance 2
 Concepts and tools used in measuring risk and return 2
 Cost of capital: cost of debentures, cost of equity. Cost of preference
shares and cost of retained earnings, WACC and its practical application 4
UNIT-B
 Valuation of Bonds and Stocks: Types and pricing of bonds, Features of
equity and methods of valuation of equity. 3
 Capital Structure: Introduction, Relevance and irrelevance of Capital
Structure (Net Income, net operating income Traditional Views and MM
hypothesis), Trade off Theory, Pecking Order Theory. 4
 Capital Structure Decisions: Optimal capital structure. Determinants of
Capital structure in practice 2
 Dividend Decision. Relevance of dividend policy under market
imperfections. Traditional and Radical position on dividend. Issues in
dividend policy. 2
 Theories of relevance and irrelevance of dividend in firm valuation
(Walter’s model, Gordon’s Model, MM Hypothesis) 3
UNIT-C
 Capital Budgeting: meaning, significance and process. Estimation of
Project Cash Flows 3
 Techniques of Decision making: Non-discounted and Discounted Cash
flow Approaches 4
 Risk Analysis in Capital Budgeting 3
 Relevance and conflict among different techniques of capital budgeting 2
 Leasing and Hire Purchase: Types of leases, Leasing V/s buying 3

decisions, Evaluating financial lease, Need and importance of hire

purchase. Lease V/S hire Purchase.
UNIT-D
 Transfer Pricing: meaning methods and practical implications. 3
 Concept and types of working capital. Operating and cash cycle,
Estimation of working capital requirement. Working capital financing.
Determinants of working capital 3
 Forecasts of working capital requirements 3
 Cash Management (Baumol’s ModelMiller-Orr Model of
 managing cash) 2
 Inventory Management: Significance, tools and techniques used in
inventory Management. 2
 Receivable Management: Dimensions of credit policy of a firm and
evaluation of credit policies; credit analysis 2
Hours 60
TextBook:
1.Jain, K., Khan, Y. M., Jain,FinancialManagement. New Delhi:TataMcGraw-Hill
Education, Latest Edition.
ReferenceBooks:
1. Srivastva, R., Misra,N, FinancialManagement. New Delhi:Oxford University
Press., Latest Edition.
2. Van Horne, J. C. and Dhamija, S. FinancialManagementandPolicy. New Delhi:
Pearson Education. Latest Edition.
3. Chandra, P. FinancialManagement:TheoryandPractice. New Delhi:Tata
McGraw HillEducation. Latest Edition.

Course Title: Marketing Management

4 0 0 3
Course Objective: The course aims at making participants understand concepts,
philosophies, processes and techniques of managing the marketing operations of a firm with a
view to better understand and appreciate the complexities associated with the marketing
function.
Learning Outcomes: At the end of the course a students should be able to identify and
analyse key trends, opportunities and problems in local and regional marketing environments;
research, define and evaluate markets for given products and product ideas, and services;
specify products rigorously, match them with corresponding markets, and outline appropriate
marketing strategies.
Unit – A Hours
Understanding Marketing Management : Defining Marketing for the 21st 6

Century, Developing Marketing Strategies and Plans
Assessing Market Opportunities and Customer Value: Scanning the Marketing 9

Environment, Forecasting Demand, and Conducting Marketing Research, Creating
Customer Value and Customer Relationships, Analyzing Consumer Markets,
Analyzing Business Markets
Choosing Value 7
Identifying Market Segments and Targets, Competitive Dynamics, Crafting the
Brand Positioning, Creating Brand Equity
Unit – B
Designing Value 8
Setting Product Strategy, Designing and Managing Services, Developing Pricing
Strategies and Programs
Delivering Value: Designing and Managing Integrated Marketing Channels, 4

Managing Retailing, Wholesaling, and Logistics
Unit – C
Communicating Value: Designing and Managing Integrated Marketing 7

Communications, Managing Mass Communications, Managing Personal
Communications
Sustaining Growth and Value 10

Introducing New Market Offerings, Tapping into Global Markets
Unit – D
Managing a Holistic Marketing Organization for the Long Run 9

60 Hours

Text Book:
1. Kotler, P., Keller, K. L., Koshy, A., and Jha, M. Marketing Management: A South
Asian Perspective. New Delhi, Pearson Education. Latest Edition.
Reference Books:
2. Czinkota, M.R. and Kotabe, M. Marketing Management. New Delhi: Vikas Publishing,
Latest Edition
3. Douglas, J., Darymple, J. and Parsons, L.J. Marketing Management: Text and Cases, New
York, John Wiley and Sons, Latest Edition
4. Kotler, P. Marketing Management: Analysis, Planning, Implementation and Control. New
Delhi : Prentice Hall of India, Latest Edition

Course Title: Business Research L T P Credits

Course Code: MGT509 4 1 0 3
Course Objective: The course is designed to enable students to

understand and apply concepts research process on real business research problems
Learning Outcomes: At the end of the course a student should be able to design research
proposal and apply statistical tools manually as well as with the help of software.
Hours
Unit – A
Business Research Methods-Introduction : Introduction to Research-Basic, Applied
5
and Business Research Methods, Road Map to Learn Business Research Methods,
Business research methods: A Decision Making Tool, Use of Software in Data
Preparation and Analysis, Introduction and Business Research Process Design
Introduction and Scales of Measurement, Four Levels of Data Measurement, The
5
Criteria for Good Measurement, Factors in selecting an appropriate Measurement
Scale, Questionnaire: Introduction and Design Process
Unit- B
Introduction to Sampling- Importance and Sampling Design Process, Random
Sampling Methods and Non-Random Sampling, Central Limit Theorem and 10
Sampling distribution. Classification of Secondary Data Sources, Road Map to Use
Secondary Data, Survey and Observation: Classification of Survey Methods,
Observation Techniques and Classification of Observation Methods
Unit-C
Hypothesis Testing for Single Population: Introduction, Hypothesis Testing
Procedure, Two-Tailed Test of Hypothesis and One - Tailed Test of Hypothesis, 5
Type-I and Type-II Error
Hypothesis Testing for a Single Population Mean Using the Z and T statistic,
Hypothesis Testing for a Population Proportion, Hypothesis Testing for Two
10
Populations, Hypothesis Testing for the Difference Between Two Population Means
Using the z and t-Statistic
Statistical Inference About the Difference between the means of Two Related
10
Population, One way ANOVA- Introduction and Application in Business Research
Unit –D
Hypothesis testing for Categorical data (Chi-square test), Non-parametric statistics ,
10
Correlation- Karl Pearson and Spearman's Rank Correlation, Introduction of Simple
Linear Regression and Determining the Equation of a Regression Line
Presentation of Result: Report Writing, Organization of Written Report, Tabular and
5
Graphical Representation of Data, Oral Presentation
60 Hours
Text Book
1. Bajpai, N., Business Research Methods, New Delhi: Pearson Education, Latest Edition

Reference Books:
2. Nargundkar, R., Marketing Research: Text and Cases, New Delhi:Tata McGraw Hill,
Latest Edition
3. Malhotra, N., Marketing Research, New Delhi: Pearson Education, Latest Edition

Course Title: International Business L T P Credits

Paper Code: MGT510
4 0 0 3
Course Objectives: The course helps the student understand the complex environment in
which MNC’s work. It equips them to adapt themselves to international business and trade. It
teaches them in detail about the foundations of international business
Learning outcomes: Students will learn the importance of growing global business today
and the effect of international business on India. They will be able to devise basic strategies
which a manager must follow in order to survive in a competition.
Hours
Unit A 15
Globalization – Effect of globalization and its Drivers Modes of entry for corporations into
international business The globalization debate - arguments for and against, Differences
between domestic and international business; Multinational Corporations- Definition and
Types
Unit B 18
Introduction to International Trade - Theory of Mercantilism, Absolute advantage,
Comparative advantage, Hecksher-Ohlin theory, The new product life cycle theory, The new
trade theory, Porter’s diamond model ; Instruments of International trade policy – tariffs,
subsidies, local content requirements, and administrative policies, anti dumping policies,
political and economic arguments for intervention; International trade bodies- GATT, WTO,
IPR, TRIPS, TRIMS, GATS, Introduction to current EXIM policy of India International
Regulatory and Dispute Settlement Mechanisms
Unit C 15
International Financial Markets – Equity, Debt, Foreign Exchange and Commodities; World
Bank and International Monetary System ;International Financial Risks of Trade Payments,
Methods of payment in International Trade ,Foreign investments (FDI and FII) ,Currency
fluctuations etc. ; Introduction to Foreign Exchange Market – functions, nature, trading, rate
determination, currency convertibility , Movement of international workforce (Expatriation,
Repatriation)
Unit D 12
Regional Integrations, Trading Blocks - EU, NAFTA, SAARC, ANDEAN PACT,
MERCOSUR, ASEAN, APEC; Country Risk Analysis – How to assess Political, Social and
Economic risks International Marketing –localization and glocalization
Total: 60 Hours
Text Book
1. Daniels, J. Radebaugh, L. and Sullivan, D.P. International Business Plus NEW

MyManagementLab with Pearson eText -- Access Card Package, New Delhi, Pearson
Education. Latest Edition.

References
2. Hill, C.W.L. International Business. New York, McGraw Hill, Latest Edition.
3. Sundaram, A.K. and Black, J.S. International Business Environment, New Delhi,
Prentice-Hall of India Pvt. Ltd., Latest Edition.
4. Wild and Wild International Business Plus NEW MyManagementLab with Pearson
eText -- Access Card Package. New Delhi, Pearson Education. Latest Edition.

Course Title: Personality Development L T P Credits

Course Objective: The objective of this course is to improve the overall personality of the
students.
Learning Outcomes: After the course, the student will be able to handle group discussions,
personal interviews and will improve his overall personality
 Presentation Skills
 Communication Skills
 Interpersonal Skills
 Work Place Etiquette
 Meeting / Telephone / Group Etiquette
 Body Language
 Self Confidence
 Positive Attitude
 Conversation English
 Pronunciations
 Story narrations
 Speech fluency
 Self-Motivation
 Confidence Building
 Role Plays
 Reporting, Speaking habits
 Powerful Presentation Techniques
 Time management
 Voice modulation
 Stress Management
 Building positive attitude – creative thinking
 Executive Corporate Attire / Formal Dressing

L T P Credits
Course Title: Management Science 4 1 0 3
Course Code: MGT511A
Course Objective: The course is designed to introduce the students with various quantitative
techniques which are of great importance for quantitative decision-making.
Learning Outcomes: At the end of the course a student should be able to handle the
application of scientific methods, techniques and tools to problems involving the operations
of a system so as to provide those in control of the system with optimum solution to the
problem.
Unit – A
Hours
Introduction to OR- Introduction and history of OR, Operations research in
India, Nature of Operations research, Definition of operation research, Features
of OR, OR and management decision making, Limitation of OR, Types of OR 3
models, Principles of OR modeling, Typical applications of OR/scope of OR,
Phases and processes of OR study/ methodology of, operation research and
Techniques/ tools of operations research
Linear Programming: Problem Formulation and Graphical Method- Linear
programming problems, History of LP, Definitions of LP, Basic requirements,
Terminology of LP, Basic assumptions of LP, General form of LP problem,
3
Applications of LP methods, Administrative applications of LP, Solution
procedure of LPP, Formulation of LPP, Merits of LPP, Limitations of LPP,
Convex set, Graphic method of solving LPP, Unbounded problem, Infeasible
problem, Multiple optimal solutions
Simplex Method- Introduction, Steps in the solution of LPP by simplex method,
Minimization problem by Big M method/Penalty method, Rules for simplex 3
method for minimization problem, Simplex problem (Mixed constraints), Special
cases in applying the simplex method, Two phase simplex method
Unit – B
Duality- Concept of duality in LPP, Formulation of the dual problem, Rules for
constructing the dual problem, Primal-Dual relationship, Interpreting the Primal- 3
Dual relationship, -Dual of the Dual is Primal, -Dual Simplex, Steps in Dual
Simplex
2
Sensitivity Analysis- Sensitivity analysis, Limitations of Sensitivity analysis
Transportation Models- Introduction, Terminology used in Transportation
model, Basic assumptions of model, Tabular presentation of model, Optimal
solution of Transportation problem, Methods for initial basic feasible solutions-
5
NWCM, LCM, VAM, Optimality Tests- Stepping stone method,, Modified
distribution method, Degeneracy in Transportation problem, Profit maximization
in Transportation problem, Unbalanced Transportation problems, Trans-
Shipment Problem
Unit – C
Assignment Models- Introduction, Mathematical Formulation, Hungarian

method [Minimization case]/HAM, Steps to follow, Maximization case in
Assignment Problems, Travelling salesman Problems, Un-balanced 4
Assignment Problem, Air Crew assignment, Prohibited assignment/ Constrained
assignment problem, LPP formulation of Assignment Problem
Queuing Theory- Introduction, Features of Queuing system, Service system, 3
Basic Notations, Queuing models- Probabilistic, Deterministic, Mixed
Inventory control- Meaning, Inventory decisions, Types of Inventory, Factors
affecting IC policy, Objectives of IC, Scope of IC, IC systems- Pand Q, 4
Inventory Models-Deterministic models (EOQ), Price break approach, Safety
stocks- factors and methods, Approaches to IC- ABC, VED etc
Unit – D
Game Theory- Introduction, Significance of Game theory, Essential features of
Game theory, Limitations Game theory, Strategy and Types of strategy, The
4
Maximin-Minimax principle, Saddle point, Types of problems-Games with pure
strategies, Games with mixed strategies (8 methods), Limitations of Game theory
Network Analysis- PERT and CPM- Introduction, History of PERT and CPM
analysis, Objectives of Network Analysis, Applications of Network Model,
Terminology or Concepts used, Errors in Network Logic, Rules to frame a
Network, Fulkerson’s Rule to numbering of events, Stages of project
6
management, Activity Times and Critical Path Computation of Critical Path
Slack and Float, PERT- Steps and computing variance, Merits and demerits of
PERT, CPM- Time estimating and Limitations, Comparison between PERT and
CPM, Project Cost analysis- Direct and indirect costs, The lowest cost schedule,
Crashing of jobs, Allocation and Leveling of resources (through CPM)
Decision Theory- Introduction, Components- Act, Event and Outcome, Types
of decision making- Certainty, Risk, Uncertainty, Decision making under Risk, 5
Decision making under Uncertainty, Decision Tree Diagram, Standard Symbol
45 Hours
Text Book
1. Vohra, N.D. Quantitative Techniques in Management. New Delhi: Tata McGraw-Hill,

Latest Edition
Reference Books:
2. Kalavathy, S. Operations Research. New Delhi: Vikas Publishing House, Latest Edition
3. Kapoor, V.K. Operations Research. New Delhi: Sultan Chand and Sons, Latest Edition
4. Paneerselvam, R. Operations Research. New Delhi: Prentice Hall of India, Latest Edition

Course Title: Strategic Management L T P Credits

Course Objective:To developan understanding of fundamental concepts in strategic

management: the role of the general manager, the levels and components of strategy,
competitive analysis, and organizational evolution.
Learning Outcomes: The participants will develop essential skills and knowledge peculiar
to general management. They will appreciate the inter-functional issues in organisation better
after undergoing this course.
UNIT-A Hours
 Introduction to Strategic Management and Business Policy 3
 Hierarchy of Strategic Intent 4
 Environmental Appraisal 4
 Organisational Appraisal 5
UNIT-B
 Corporate-Level Strategies: Concentration, Integration, and 3
Diversification
 Corporate-Level Strategies: Internationalization, Cooperation, and 6
Digitalization
 Corporate-Level Strategies: Stability, Retrenchment and Restructuring 5
UNIT-C
 Business-Level Strategies 4
 Strategic Analysis and Choice 7
 Activating Strategies 5
UNIT-D
 Structural Implementations 3
 Behavioural Implementation 3
 Functional and Operational Implementation 5
 Strategic Evaluation and Control 4

Total 60 Hours
Text Book:
1. David R. F. Strategic Management: Concepts and Cases. New Delhi, PHI Learning,
Latest Edition

Reference Books:
2. Pearce, J., Robinson, R. Mital , A. Strategic Management. New Delhi, Tata McGraw
Hill, Latest Edition
3. Hill, C. and Jones, R. G. Strategic Management. Cengage Learning, Latest Edition.
4. Kazmi, A. Strategic Management. New Delhi, Tata Mc Graw Hill. Latest Edition

Course Title: Business Legislations L T P Credits

Course Objective: This course aims to acquaint the students with legal environment and to
build understanding of legal principles prevalent in business.
Learning Outcomes: After studying this course, students will be able to understand how
individuals and companies are affected by legal business environment and learner will be
equipped with abilities to handle business laws, apply such principles of these laws, and
reflect on current legal issues.
Unit - A
 Indian Contract Act 1872: Classification and Essentials of Contracts 3 hour
 Offer and Acceptance- Legal Rules as to Offer and Acceptance, 2 hour

Communication and Revocation of Offer and Acceptance
 Consideration- Meaning, Legal Rules as to Consideration, Meaning of 2 hour

Stranger to Contract, Contracts without Consideration.
 Capacity to Contract- Minors, Persons of Unsound Mind, Persons 2 hour

Disqualified by any Law.
 Free Consent- Meaning of Free Consent, Coercion, Undue Influence, 4 hour

Misrepresentation, Fraud and Mistake.
 Legality of Object and Consideration. 2 hour
Unit – B
 Performance -Meaning, Offer to Perform, Effect of Refusal of a Party to 4 hour
Perform a Contract, Contracts which need not to Perform, By Whom must
Contracts be Performed, Who can Demand Performance, Time and Place
of Performance.
 Bailment- Meaning, Classification of Bailment, Rights and Duties of 3 hour

Bailor and Bailee.
 Discharge of Contract- Meaning, Discharge by Performance, Consent, 4 hour

Impossibility, Laps of Time, Operation of Law, Breach of Contract.
 Remedies for Breach of Contract- Rescission of the Contract, Suit for 4 hour
Damages, Suit upon Quantum Merit, Suit for Specific Performance of the
Contract, Suit for Injunction.
Unit – C
 Indemnity and Guarantee- Meaning of Contracts of Indemnity and 5 hour

Guarantee, Kinds of Guarantee, Difference between Indemnity and
Guarantee, Rights and Liabilities of Surety and Discharge of Surety.

 Sales of Goods Act- Essentials of Contract of Sale, Distinction between 3 hours

Sale and Agreement to Sale, Classification of Goods, Effect of Destruction
of Goods.
 Conditions and Warranties- Meaning and Difference between Conditions 4 hours

and Warranties, Express and Implied Conditions and Warranties, Caveat
Emptor
 Unpaid seller- Definition, Rights of Unpaid Seller against the Goods and 3 hour
Buyer Personally.
Unit – D
 Agency- Definition of Agent and Principal, Test of Agency, Type of 4 hour
Agents, Creation and Termination of Agency
 Indian Partnership Act, 1932- Definition, Law of Partnership- Duration of 5 hour
Partnership, Registration of Firms, Difference between Dissolution of Firm
and Dissolution of Partnership, Dissolution of Firm, Definition of Limited
Liability Partnership (LLP)
 Negotiable Instruments Act, 1881- Meaning, Characteristics and Types of 6 hour
Negotiable Instruments. Meaning and Essential Elements of Promissory
Notes, Bill of Exchange and Cheques, Crossing of Cheques, Parties to
Negotiable Instruments, Meaning of Negotiation, Endorsement, Kinds of
Endorsement
60 hours
Text Book:
1. Mathur, Satish. Business Law, Tata McGraw Hill Education.
Reference books:
1. Kumar, R. Legal Aspects of Business, Cengage Learning.

2. Pathak, A. Legal Aspects of Business, Tata McGraw Hill Education.
3. 3.Tulsian, P.C. Business Law, Tata McGraw Hill Education.

Course Title: Business Analytics

L T P Credits
Paper Code: MGT610
2 0 2 3
Course Objective:
To learn how data analysts, describe, predict, and inform business decisions in the specific areas
of marketing, human resources, finance, and operations, and develop basic data literacy and an
analytic mind-set that will help you make strategic decisions based on data.
Learning outcome: Apply your skills to interpret a real-world data set and make appropriate
business recommendations.
Unit A (15 Hours)

Financial Analytics- Explore financial statement data and non-financial metrics and link them to
financial performance to assess financial performance of business and to forecast likely future
financial scenarios. Deploying financial data for delivering insight in other business areas like
consumer behaviour predictions, corporate strategy, risk management, optimization, and more.
Understand how financial data and non-financial data interact to forecast events, optimize
operations, and determine strategy, Making better business decisions about the emerging roles
of accounting analytics, Applying financial analytics to make business decisions and create
strategy using financial data.
Unit B (15 Hours)
Customer Analytics- Overview of key areas of customer analytics: descriptive analytics,

predictive analytics, prescriptive analytics, and their application to real-world business practices
Major methods of customer data collection used by companies and understand how this data can
inform business decisions. Tools to predict customer behaviour and identify the appropriate uses
for each tool. Communicate key ideas about customer analytics, the history of customer analytics
and latest best practices at top firms
Unit C (15 Hours)
People Analytic- Creating a data-driven approach to managing people at work. Making

decisions about people based on deep analysis of data rather than the traditional methods of
personal relationships, decision making based on experience, and risk avoidance. Exploring the
state-of-the-art techniques used to recruit and retain great people, and demonstrate how these
techniques are used at cutting-edge companies. Introduction to the theory of people analytics,
Operation Analytics- Improvements in data-collecting technologies, using data to profitably

match supply with demand in various business settings. Modelling the future demand
uncertainties and predicting the outcomes of competing policy choices and how to choose the
best course of action in the face of risk. Introducing frameworks and ideas that provide insights
into a spectrum of real-worldbusiness challenges and tackling these challenges quantitatively
Unit D (15 Hours)
Business Analytics Capstone Project, applying learning’s to make data-driven decisions to a real
business challenge faced by global technology companies Understanding cutting-edge
techniques to use data to optimize marketing, maximize revenue, make operations efficient, and
make hiring and management decisions for businesses
Text Book
1. Business Intelligence for dummies- Swain Scheps (2019 edition)

2. Business Analytics- James R. Evans- Pearson 3rd edition
Reference Books
1. Too Big to Ignore: The Business Case for Big Data by award -winning
author P. Simon
2. Performance Marketing with Google Analytics by Sebastian Tonkin,

Caleb Whitmore & Justin Cutroni
3. Ten Signs of Data Science Maturity by Peter Guerra and Kirk Borne

Course Title: Project Management

L T P Credits
Paper Code: MGT611
3 0 0 3
Course Objective: Project management has been proven to be the most effective method of
delivering products within cost, schedule, and resource constraints. The course will teach you
ways to get projects completed on time and on budget while giving the user the product they
expect. Working knowledge of the basics of project management and be able to immediately
use that knowledge to effectively manage work projects.
Learning outcome: Identify and manage the product scope, build a work breakdown
structure, create a project plan, create the project budget, define and allocate resources,
manage the project development, identify and manage risks, and understand the project
procurement process.
Syllabus
Unit A (15 Hours)

Foundational Elements of Projects: Projects, Importance, Relationship of Projects, Program,
Portfolio and Operations Management.
The environment in which projects operate: Enterprise Environmental factors, Organisational
Process assets and systems
The role of the project manager: Sphere of Influence, Competencies, Performing Integration.
Unit B (15 Hours)

Project integration management: Developing project charter, Management plan, project work
and knowledge, Monitoring, controlling, Integrating and closing project
Project scope management: Planning, requirements, Scope, Creating WBS and validating
Project schedule management: Planning, Defining, sequencing, estimating durations,
scheduling.
Unit C (15 Hours)

Project cost management: Planning, Estimating cost, Budgeting and controlling cost.
Project quality management: Planning, Managing and Controlling
Project resource management: Planning, Estimating, acquiring resources, Developing and
managing teams
Project communications management: Plan, Manage and Monitor
Unit D (15 Hours)

Project risk management: Identifying risks, Risk analysis, Risk responses and monitoring
risks
Project procurement management: Planning, conducting and controlling procurements
Project stakeholder management: Identification and engagement of stakeholders.
Text Book
A Guide to the Project Management Body of Knowledge: PMBOK® Guide, PMI Sixth
Edition-2017

Reference Books
1. Parasanna Chandra, Projects: Tata McGraw Hill, 9th Edition 2019

2. Gregory Horine, Project Management Absolute Beginner’s Guide, 4th Edition 2017
3. Paul Roberts, Guide to Project Management: Getting it right and achieving lasting
benefit, Edition 2013
4. Stephen Barker and Rob Cole, Brilliant Project Management: What the best project
managers know, do, and say. 3rd Edition 2014
5. Author Harold Kerzner, Project Management: A Systems Approach to Planning,
Scheduling, and Controlling, 12th Edition 2017

ELECTIVE GROUPS

GROUP (A) Marketing

Course Title: Consumer Behaviour

L T P Credits
Course Code: MGT621
3 1 0 3
Course Objective: Based on the understanding of consumer behaviour, the students are
expected to design the strategy. The objective of this course is to acquaint the students with
various factors effecting consumer behaviour and to help them understand the process of
consumer buying.
Learning Outcome: Students will learn the basics to judge the consumer perception and
consumer buying behaviour which in turn will enhance their decision making ability.
Unit- A 11 hours
Introduction to Consumer Behaviour: Consumer Culture, Consumer Behaviour, Consumer
and society, Market Segmentation: meaning and bases of segmentation, criteria for effective
targeting, implementing segmentation strategies, Individual Determinants of Consumer
Behaviour: Personality: Theories, Product Personality, Self, Self image, Vanity
Unit- B 12 hours
Motivation: Nature and Types of Motives, Dynamics of motivation, Types of Needs,
Motivational theories, Consumer Perception: Concept and Elements of Perception, Dynamics
of perception, Consumer Imagery, Perceived Risk, Consumer Learning: Elements of learning,
Behavioural and Cognitive Learning Theories, Consumer Attitude: Functions of Attitude,
Attitude Theories: Tricomponent, Multi attribute and Cognitive Dissonance, Attitude
formation, Attitude Change Strategies
Unit- C 11 hours
External Influences on Consumer Behaviour: Group behaviour: Meaning and types of group,
Influence of Reference Groups, group appeals, Family: Functions of family, Family decision
making, Family Life Cycle, Culture: Values and Norms, Characteristics and Affect on
Consumer Behaviour, Types of sub culture, Cross cultural consumer, Social Class:
Categories, Measurement and Applications of Social Class
Unit- D 11 hours
Consumer Research: Introduction, process, types. Consumption and Post purchase behaviour:
Level of consumer decision making, model of consumer decision making, Type of purchase
decisions, Consumer satisfaction, and Customer loyalty.
Total Time: 45 hours
Text Books:
1. Schiffman, L.G. and Kanuk, L.L., ‘Consumer Behavior’, Pearson Education

2. Kumar, Dinesh., ‘Consumer Behaviour’, Oxford University Press
Reference Books:
1. Loudon, D. and Bitta, D., ‘Consumer Behaviour’, Tata McGraw Hill

2. Assael, H., ‘Consumer Behaviour in Action’, Cengage Learning
3. Blackwell, R.D., Miniard, P.W. and Engel, J.F., ‘Consumer Behaviour’, Cengage
Learning
Course Title: Sales and Distribution Management

3 1 0 3
Course Objective: The objective of this course is make students proficient in selling skills,
sales and distribution management
Learning Outcomes: After the course, student will be able to understand and apply the
concepts of sales and distribution management in real business scenario
Hours
Unit – A
Introduction to sales management, The selling process, Sales organization, 15
Management of sales territory, Management of sales quota
Unit- B
15
Recruitment and selection of the sales force, Training the sales force, Sales force
motivation, Sales force compensation, Sales force control, Evaluation of sales force
Unit-C
15
Introduction to distribution channel management, Designing Customer-oriented
marketing channels, Customer-oriented logistics management
Unit –D 15
Managing Channel member behaviour, Managing Wholesalers and Franchisees,
Retail Management
Reference Books:
1. Panda, T.K. and Sahadev, S., Sales and Distribution Management, New Delhi, Oxford
University Press, Latest Edition
2. Havaldar, K., Sales and Distribution Management, New Delhi, Tata Mcgraw Hill,
Latest Edition

Course Title: Marketing Research L T P Credits

Course Objective: The course is designed to introduce the students to marketing research
and its application.
Learning Outcomes: At the end of the course a student should be able to formulate a
marketing problem; decide how to sample and collect data; how many data elements; how to
analyse data by using computerized softwares; which tools and methods to apply and how to
write a report.
Unit – A
Hours
Introduction to Marketing Research: Meaning of marketing research,
Objectives of marketing research, Types, Research Approaches, 2
Significance of Research, marketing research Process, Criteria of Good
Research, Problems Encountered by Researchers in India.
Defining the Marketing Research Problem: What is a Research
1
Problem?, Selecting the Problem, Necessity of Defining the Problem,
Technique Involved in Defining a Problem
Research Design: Meaning of Research Design, Need for Research
Design, Features of a Good Design, Important Concepts Relating to
2
Research Design, Different Research Designs, Basic Principles of
Experimental Designs, factors affecting RDs, Relation among RDs,
Developing a Research Plan.
Unit – B
Sampling design and Procedures: Sample or Census, The Sampling

Design Process, A Classification of Sampling Techniques, Choosing 2
Nonprobability Versus Probability Sampling, Uses of Nonprobability
Versus Probability Sampling.
Measurement and Scaling: Non-comparative Scaling Techniques,
Continuous Rating Scale, Itemized Rating Scale, Non-comparative 3
Itemized Rating Scale Decisions, Multi-item Scales, Scale Evaluation,
Choosing a Scaling Technique.
Methods of Data Collection: Collection of Primary Data, Observation
Method, Interview Method, Collection of Data through Questionnaires,
Collection of Data through Schedules, Some Other Methods of Data 3
Collection, Collection of Secondary Data, Selection of Appropriate Method
for Data Collection.
Questionnaire and form design: questionnaire and observation forms,

2
questionnaire design process.

Unit – C
Data preparation: editing, coding, transcribing 1

Data analysis: tests of significance based on t, f and z distribution and chi- 3
square test; cross tabulation
Multiple Regression: Overview of Multiple Regression, Statistics
Associated with Multiple Regression, Conducting Multiple Regression, 3
Stepwise Regression, Multicollinearity
Discriminant Analysis: Discriminant Analysis Model, Statistics 4
Associated with Discriminant Analysis, Conducting Discriminant Analysis
Conjoint Analysis: Basic Concepts in Conjoint Analysis, Statistics
Associated with Conjoint Analysis, Conducting Conjoint Analysis,
4
Assumptions and Limitations of Conjoint Analysis, Hybrid Conjoint
Analysis
Unit – D
Multi Dimensional Scaling: Basic Concepts in Multidimensional Scaling

(MDS), Statistics Associated with MDS, Conducting Multidimensional
Scaling, Selecting an MDS Procedure, Deciding on the Number of
3
Dimensions, Labeling the Dimensions and Interpreting the Configuration,
Assessing Reliability and Validity, Assumptions and Limitations of MDS,
Scaling Preference Data
Correspondence Analysis, Relationship between MDS, FA, and DA. 2
Factor Analysis: Factor Analysis Model, Statistics Associated with Factor

Analysis, Conducting Factor Analysis, Applications of Common Factor 3
Analysis
Cluster Analysis: Statistics Associated with Cluster Analysis, Conducting
Cluster Analysis, Applications of Non-hierarchical Clustering, Clustering 5
Variables.
Research Report Writing: Contents of Report, Executive Summary,
Bibliography format. Presentation of Report. 2
45 Hours
Reference Books:
1. Malhotra, N. Marketing Research: An Applied Orientation, Upper Saddle River, NJ:
Prentice Hall, Latest Edition
2. Proctor, T. Essentials of Marketing Research. Harlow, England: Financial Times,
Latest Edition
3. Aaker, David A, V Kumar, and George S. Day, Marketing Research. New York:
Wiley, Latest Edition

Course Title: Product and Brand Management L T P Credits

Paper Code: MGT624
3 1 0 3
Course Objectives: To help the student understand the concept of products and brand. It
fundamentally makes them understand why organizations increase or decrease the number of
products they offer. Similarly how a product transforms and creates emotions making it a
brand.
Learning Outcome: Students will learn the fundamentals and the contemporary issues
related in the product and brand management. They will be well versed with the all the tools
and techniques of branding and can manage and bring new innovations to the process of
branding which is highly required for the growth of the organizations.
Unit A (10 hours)

Product Management meaning and objectives- Define Product, Levels and Classification of
Products, Factors influencing design of the Product, Product Hierarchy, Product Mix
decisions- Product Line, Product Length, Product Width, Product Depth and Consistency.
Unit B (10 hours)
Product planning and development- Customer Analysis, Competitor Analysis, New Product
Development process, Product strategy over the Lifecycle, Product Differentiation and
Positioning Strategies, Product Strategies for Leaders, Challengers and Followers;
Unit C (15 hours)
Brand Management- What is a Brand- Why branding, scope of Branding, Branding
Challenges and Opportunities, Product Vs Brands, Brand Equity concept, Strategic Brand
Management Process, Brand Positioning and Brand Resonance Model, Defining and
Establishing Brand Values, Brand Elements and Brand Leveraging.
Unit D (10 hours)
Brand development- Understanding Brand Equity Measurement System and Brand Equity
Management System, Brand Portfolio and Hierarchy, Brand Rejuvenation, Re-launch,
Rebranding and Repositioning, Brand Extension- Managing brand over time,
Reference Books
 Keller, Kevin Lane, Strategic Brand Management, Pearson Education
 Kotler, Keller, Marketing Management, Pearson Education
 S. A. Chunawalla, Product Management, Himalaya Publishing House
 Tapan K. Panda, Product and Brand Management, Oxford University Press.

Course Title: Integrated Marketing Communications

3 1 0 3
Course Objective: The course aims at making participants understand concepts,
philosophies, processes and techniques of integrated marketing communications.
Learning Outcomes: At the end of the course a students should be able to develop a basic
integrated marketing communications plan for target markets and use of the marketing
communications mix.
Unit – A Hours
Challenges and Opportunities of Promotions Career, Introduction of
Integrated Marketing Communication: Introduction, IMC as integral part of 15
marketing mix, Understanding Consumer Behavior, Understanding
Communications Process
Unit B
Advertising: Advertising Research and Strategy, Finding the Big Idea, 10
Creative Execution in Advertising, Creative Execution and design in Print,
Creative Execution on Broadcast
Unit – C
Managing Other Promotional Tools: Sales Promotion, Direct Marketing,
10
Public Relations and Publicity, Communication in the New Age : Online
and Mobile Media
Unit – D
Media Planning and Strategy: Broadcast Media, Developing Media Plan,
10
Promotion Objectives and Budget Determination, Measuring IMC
Performance
45 Hours
Reference Books:
1. Shah Kruti, Advertising and Integrated Marketing Communication, Tata McGraw-
Hill, New Delhi, Latest Edition.
2. Schultz, Don E, and Heidi F. Schultz. Imc, the Next Generation: Five Steps for
Delivering Value and Measuring Returns Using Marketing Communication. New
York: McGraw-Hill, Latest Edition.
3. Duncan, Tom, and Tom Duncan. Principles of Advertising and Imc. Chicago, IL:
McGraw-Hill/Irwin, Latest Edition.
4. Dahlén, Micael, Fredrik Lange, and Terry Smith. Marketing Communications: A
Brand, Narrative Approach. Chichester, U.K: Wiley, Latest Edition.
5. Belch, George E, and Michael A. Belch. Advertising and Promotion: An Integrated
Marketing Communications Perspective. New York: McGraw-Hill/Irwin, Latest
Edition.
6. Murthy, S N, and U Bhojanna. Advertising: An Imc Perspective. New Delhi: Excel
Books, Latest Edition.
7. Clow, Kenneth E, and Donald Baack. Integrated Advertising, Promotion and
Marketing
8. Communications. Upper Saddle River, N.J: Pearson Prentice Hall, Latest Edition.
9. Aaker, David A, Rajeev Batra, and John G. Myers. Advertising Management.
Englewood Cliffs, N.J: Prentice Hall, Latest Edition.
10. Gaur, Sanjaya S, and Sanjay V. Saggere. Event Marketing and Management. New
Dehli: Vikas Pub. House, Latest Edition.

Course Title: Marketing of Services

3 1 0 3
Course Objective: The course aims at imparting the skills of marketing of services, to
understand the importance and role of services in the total marketing concept and to have an
understanding about the conceptual issues in service marketing.
analyse key trends, opportunities and problems in local and regional service marketing
environments; research, define and evaluate markets for given services; specify services
rigorously, match them with corresponding markets, and outline appropriate marketing
strategies.
Unit – A
Introduction to Services: meaning, importance, growth and characteristics

of services, difference between goods and services, challenges for service 4 hour
marketers, Services marketing mix
The gaps model of service quality: the customer gap, the provider gaps,
closing the gaps, Consumer behaviour in services: consumer choice,
service purchase, consumer experience, evaluation, customer expectations
6 hour
of service: meaning and type of service expectations, zone of tolerance,
factors influencing expectations, various issues of service expectations,
customer perceptions of service: customer satisfaction, service quality,
service encounters.
Building customer relationships: relationship marketing, value of 3 hour
customer, relationship development strategies, relationship challenges
Unit – B
Service recovery: the recovery paradox, customer’s response to service

5 hours
failure, customer's recovery expectations, recovery strategies, service
guarantees.
Service development and design: new service development, types of new 6 hours
services, stages in new service development, service blueprinting,
Physical evidence and servicescape: Physical evidence, types and roles of
servicescape, framework for understanding servicescape, environmental 4 hours
dimensions of the servicescape, and guidelines for physical evidence
strategy.
Unit – C
Employees' role in service delivery: service culture, critical importance of

5 hour
service employees, boundary-spanning roles, strategies for delivering
service quality through people, customer-oriented service delivery
Customers' roles in service delivery: importance of customer in service

5 hours
delivery, customers' roles, self-service technologies- the ultimate in
customer participation, strategies for enhancing customer participation,

recruit, educate and reward customers, manage the customer-mix.
Unit – D
Integrated services marketing communications: need for coordination in

marketing communication, key reasons for service communication, four 3 hours
categories of strategies to match service promises with delivery
Pricing of services: three key ways that service prices are different for
4 hours
consumers. approaches to pricing services, pricing strategies that link to the
four value definition,
45 hours
Reference Books:
1. Zeithmal A Valarie and Bitner Mary, Services Marketing,Tata McGraw Hill, New Delhi.
2. Adrian Paye: The Essence of Services Marketing, Prentice Hall India.
3. Sanjay P. Palankar: Services Marketing, Himalaya Publishing House.
4. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee: Services Marketing: People,

Technology, Strategy, Pearson Education.
5. K. Rama Mohana Rao: Services Marketing, Pearson Education.
6. J.N. Jain and P.P. Singh: Modern Marketing of Services-Principles and Techniques, Regal
Publications.
7. Deepak Bhandari and Amit Sharma: Marketing of Services, Vrinda Publications.
8. Bidhi Chand: Marketing of Services, Rawat Publications.
9. Nimit Chowdhary and M. Chowdhary: Textbook of Marketing of Services, MacMillan

India.

Course Title: Retail Management L T P Credits

Course Code: MGT662
3 1 0 3
Course Objective: The course is designed to give in-depth understanding of all aspects of
retail business. This course provides an understanding of retailing as an economic and social
process.
analyse key trends, opportunities and problems in local and regional retail environments;
research, define and evaluate retail for given products and product ideas, and services;
specify products rigorously, match them with corresponding markets, and outline appropriate
retailing strategies.
Unit – A
Hours
Retailing Environment: An overview: Introduction, Evolution and 4
Challenges of Retailing; Types of Retailers.
Ethical and Security Issues in retailing, Retailing in other countries, 5
opportunity in Retailing, multichannel retailing.
Unit – B
Strategic Retail Planning: Strategic Retail Planning Process;

5
Understanding the Retail Customer; Delivery value through retail formats;
Role of Customer services and Relationship Marketing in Retail,
Retail location and Site decision. Retail buying. Retail Market 6
Segmentation, Evaluating Areas for location.
Unit – C
Retail Mix: Product Merchandise; Pricing decisions in retailing; Promotion
and Communication Mix in Retail and Multi-channel retailing, managing 6
retail services; Category management.
Merchandise management process overview, considerations in setting up 5
retail prices; Store design objectives.
Unit – D
Retail Operations: Supply chain management and vendor relation’s role in
Retail; Management of Human Resources; Financial Management Issues in 6
Retail; The strategic profit model, the profit path.
Store operations - size and place allocation, Store Maintenance,
8
Inventory Management; FDI in Retailing.
45 Hours
Reference Books:
1. Berman, B.R. and Evans, J.R.. Retail Management, New Jersey, Prentice Hall, Latest
Edition
2. Levy, M. and Wertz, B. A., Retailing Management. USA, McGraw Hill/Irwin, Latest
Edition
3. Dunne,P.M, Lusch, R.F. and Carver, J.R., Retailing. Mason, OH, South Western
Cengage Learning, Latest Edition.
4. Bajaj, C., Tuli R.., Srivastava, N. Retail Management, New Delhi, Oxford University
Press, Latest Edition
5. Pradhan, S. Retailing Management, New Delhi, Tata McGraw Hill, Latest Edition.
6. Varley, R. and Rafiq M., Principles of Retail Management. Basingstoke, Houndmills,
Palgrave Macmillan, Latest Edition
Course Title: Industrial and Rural Marketing

Course Code: MGT663
L T P Credits
3 1 0 3
Course Objective: The course aims at imparting the knowledge about industrial marketing
and also to orient students to the realities of rural marketing in India.
Learning Outcomes: It would enable the learners to understand application of marketing
strategies in industrial and rural markets.
Unit – A
Hours
Introduction to Industrial Marketing: Definition of Industrial and
Consumer Product, Basis of Classification, Difference between Industrial
6
and Consumer Marketing, Concept of Derived Demand, Classification of
Industrial Consumers, Industrial goods, Key Characteristics of
Organizational Buying Process.
Purchasing Organization: Structure / Functions, Commercial Enterprises - 4
Government / Institutional Markets Industrial Buying Process.
Unit – B
Marketing Strategies: Buying Situation Analysis with Marketing, Buying
Motivations of Organizational Buyers Rational / Emotional Motives, 5
Purchaser’s Evaluation of Potential Suppliers, Environmental Influences on
Organizational Buying.
3
Segmenting the Industrial Market, Targeting and Positioning.
New Industrial Product Development, Managing Business Marketing

6
Channels, Industrial Pricing Process, Industrial Advertising, Managing
Industrial Personal Selling Function.
Unit – C
Introduction to Rural Marketing: Definition, Concept, Scope, Nature,

Size and Nature of Indian Rural Markets Rural Demand, Buying 5
Characteristics, Decision Process, Behaviour and Evaluation.
3
Segmenting the Rural Market, Targeting and Positioning.
Product Strategy: Significance, concepts and product mix decisions, 4
Pricing Strategy: Objectives, Policies andStrategies.
Unit – D
Promotion Strategies: Advertising, Sales Promotion, Communication in
Rural Marketing - Language and Culture Distribution Strategies for rural 4
Marketing and channels of distribution.
Role of Co-operative, Government, Financial Institutions, Public sector
5
undertakings, Regulated markets and Public distribution systems,
Intervention of IT in Rural Markets.
45 Hours

Reference Books:
1. Havaldar, Krishna K., Industrial Marketing: Text and Cases. New Delhi: Tata McGraw-
Hill, Latest Edition
2. Cherunilam, F., Industrial Marketing: Text and Cases. New Delhi: Himalaya Pub. House,
Latest Edition
3. Reeder, Robert R, Edward G. Brierty, and Betty H. Reeder. Industrial Marketing: Analysis,
Planning, and Control. Englewood Cliffs, N.J: Prentice Hall, Latest Edition
4. Mukerjee, Hory S. Industrial Marketing. New Delhi: Excel Books, Latest Edition
5. Gopalaswamy, T P. Rural Marketing: Environment, Problems and Strategies. Allahabad,
India: Wheeler Pub, Latest Edition
6. Krishnamacharyulu, C S. G, and Lalitha Ramakrishnan. Rural Marketing: Text and Cases.
New Delhi, India: Pearson Education/Dorling Kindersley, Latest Edition
7. Dogra, Balram, and Karminder Ghuman. Rural Marketing: Concepts and Practices. New
Delhi: Tata McGraw Hill, Latest Edition

Course Title: E-Business L T P Credits

Course Code: MGT664A 0 0 4 3
Course Objective: The course is designed to introduce the students with the importance and
techniques used in E-business and also give knowledge of technology in E-business by
highlighting its core application areas.
Learning Outcomes: At the end of the course a student should be able to use electronic
commerce, electronic payment systems, and digital marketing
Unit – A Hours
Marketing in the Digital world
E-marketing,Online marketing mix, The online consumer, CRM in a Web
2.0 world 10
Unit – B
Business Drivers in the Virtual World
Creating E-business Plan, Design and Development of Business Website,
15
Social Media, Online Branding, Traffic Building, Web Business Models,
E-commerce
Unit – C
Online Tools for Marketing
Engagement Marketing through Content Management, Online Campaign
Management, STP Using Online Tools, Market Influence Analytics in 15
Digital Ecosystem, Online Communities and Co-creation, The World of
Facebook
Unit – D
Issues in E-business
Online Security, Online Payment Systems, Implementing E-Business 5
Initiatives
Total 45
Reference Books:
1. Schneider Gary, E-Marketing, Cengage Learning, Latest Edition
2. Kulkarni Parag, Jahirabadkar and Chande Pradip, E-Business, Oxford University Press,
Latest Edition
3 Ahuja Vandana, Digital Marketing, Oxford University Press, Latest Edition

Course Title: Marketing for Non Profit Organisations

3 1 0 3
Course Objective: Students will learn the marketing need and societal issues related to non-
profit organisations .
Learning Outcomes: After studying this course, students will be able to understand and
apply the marketing practices applicable to the non-profit sector.
Unit – A (Introduction to Marketing) Hours

 Scope and Challenges of Non-profit Sector 2
 Development of Non-profit Sector 2
 Developing a Societal and Market Orientation 3
Unit- B (Marketing Planning)
 Marketing Planning: The Operating Environment and Marketing Audit
 Marketing Research 3
 Marketing Objectives and Strategy 3
 Branding 3
 Marketing Programmes and Services: The Operational Mix 3
Unit- C (Specific Applications)
 Social Marketing: the Marketing of Ideas 4
 Fundraising 3
 Arts Marketing 3
 Marketing in Higher Education 3
Unit- D (Other Applications )
 Healthcare Marketing 4
 Social Entrepreneurship 3
 Volunteer Support and Management 3
 Public Sector Marketing 3
45 Hours
Text Book:
1. Sargeant, A. Marketing Management for Nonprofit Organizations, New Delhi:
Oxford, Latest Edition
Reference Books:
1. Neumann, C ; Kedra, M. and Scharfschwerdt, R. Marketing for Non-Profit
Organisations, Grin Verlag, Latest Edition
2. Kotler, P.R. and Andreasen, A.R. Strategic Marketing for non-profit Organisations,
Pearson, Latest Edition

Course Title : Workshop on Digital Marketing

L T P Credits
Course Code: MGT998
3 1 0 3
Course Objective : The objective of this workshop is to train students in proficient use of
blogging, Search engine optimization and search engine marketing
Concepts to be covered through the practicals in the computer laboratory

 Creating a Buyer Persona
 Identifying USP
 Conducting Online survey
 Building a Blog/ Website
 Copywriting for digital media
 Search Engine Optimization
 Creating Advertisements on Google Adwords
 Analyzing data through Google Analytics
Reference Book :
Dodson, Ian. The art of digital marketing. Wiley, 2016.

Course Title : Workshop on Social Media Marketing L T P Credits

various social media channels and ways to market through these channels

 Marketing through Youtube
 Facebook Marketing
 Marketing through Instagram
 Twitter Marketing
 Quora Marketing
 Marketing through LinkedIn
 Marketing through Whatsapp
 Email Marketing
Reference Book :
Singh, Shiv, and Stephanie Diamond. Social media marketing for dummies. John
Wiley & Sons, 2012.

GROUP (B) Finance

Course Title: Security Analysis and Portfolio Management

3 1 0 3
Course Objective: To acquaint the students with the working of security market and
principles of security analysis so as to be able to judge the competitive position of firm in
capital market to support investment decisions
Learning Outcomes: After the completion of the course Students will be able to understand
and invest in stock Market.
Unit-A The Investment Environment Hours

 The investment decision process, Types of Investments, Investment 3
attributes, Investment Vs speculation
 Securities Market: Participants in securities market, Role and regulation 5
of primary market, Modes and methods of floating new issues
 Secondary Market : Introduction to stock exchanges in India, Regulators, 5
Trading and settlement Mechanism, Types of orders, Stock market
indices
Unit-B Security Analysis (Fundamental And Technical Analysis)
 Risk and Return: Concepts of risk and return, Measurement of risk: 2
standard deviation and variance, the relationship between risk and return
 Fundamental Analysis: Economy analysis, Industry analysis and 4
Company Analysis - Analysis of Financial statements, Weaknesses of
fundamental analysis
 Technical Analysis: Introduction, Principles, Difference from 4
fundamental analysis, Basic Tenets of Dow Theory, Critical Appraisal of
Dow theory,
 Different Types of charts, Chart patterns 2
Unit-C Portfolio Management
 Efficient Market Hypothesis and Behavioural Finance 3
 Portfolio Construction 2
 Portfolio Markowitz Model (Mean Variance Analysis) 2
 The Sharpe Single Index Model 2
Unit- D Portfolio Theories
 Capital Asset Pricing Model - assumptions of CAPM; Inputs required for 3
applying CAPM, Limitations of this Model
 Arbitrage Pricing Theory and its principles, Comparison of Arbitrage 3
Pricing Theory with the Capital Asset Pricing Model.
 Portfolio Evaluation 3

 Portfolio Revision 2
45 Hours
Text Book:
1. Chandra, P. Investment Analysis and Portfolio Management. New Delhi: Tata

McGraw-Hill Education, Latest Edition
Reference Books:
1. Bodie, Z., Alex K., and Alan J. M. Investments. Boston, Mass: McGraw-Hill Irwin,
Latest Edition
2. Fischer, Donald E., and Ronald J. Jordan. Security Analysis and Portfolio
Management. Englewood Cliffs, N.J: Prentice-Hall, Latest Edition
3. Reilly, Frank K. Investment Analysis and Portfolio Management. Chicago: Dryden
Press, 2007. Latest Edition

Course Title: Management of Financial Services L T P Credits

Course Code: MGT627
3 1 0 3
Course Objective: The course aims at explaining the working and peculiarities of Indian
financial system and institutions constituting the financial system. It also deals with different
types of markets associated with a variety of financial instruments.
Learning Outcomes: After studying this course students will be able to understand and
analyse different financial instruments as per requirement of the business unit.
Unit – A Hours
 Non Banking Financial Companies 11
 Theoretical and Regulatory framework of Leasing
 Hire Purchase Finance and Consumer Credit
 Factoring and Forfaiting
Unit- B
 Bills Discounting 12
 Housing Finance
 Insurance Services and Products
Unit- C
 Venture Capital Financing 11
 Banking Products and services
 Mutual funds: Services and Products.
Unit- D
 Issue Management: Intermediaries and Activities/Procedures 11
 Corporate Restructuring
 Credit Rating
45 Hours
Text Book:
1. Khan, M Y. Financial Services. New Delhi: Tata McGraw Hill, Latest Edition
Reference books:
1. Bhole, L.M. Financial Institutions and Markets. Victoria: Tata McGraw- Hill, Latest
Edition

Course Title: Strategic Financial Management

3 1 0 3
Course Objective: This course introduces the students to the valuation of securities and
company, it will also help students to understand and apply strategic and tactical financing
decision making at corporate level.
Learning Outcomes: After studying this course students will be able to understand how
companies are valued and affected by strategic and tactical financing decisions.
Unit – A Hours
(Introduction to Strategic Financial Management and Corporate Valuation)
 An Overview of Financial Management 3
 An Overview of Financial Environment 1
 Corporate Valuation 3
 Value-Based Management 2
 Corporate Governance 1
Unit- B (Securities and Their Valuation)
 Bonds and Their Valuation 2
 Stocks and Their Valuation 3
 Financial Options 2
 Valuation of Financial Options 3
Unit- C (Strategic and Tactical Financing Decisions )
 Distribution to Shareholders: Dividends and Repurchases 4
 Initial Public Offerings 2
 Investment Banking, 1
 Financial Restructuring 3
Unit- D (Special Topics)
 Derivatives and Risk Management 3
 Bankruptcy 1
 Reorganization 2
 Liquidation 2
 Mergers 2
 LBOs 1
 Divestitures 2

 Holding Companies 2
45 Hours
Text Book:
1. Brigham, E.F. and Ehrhadt, M.C.. Financial Management- Text and Cases. Fort
Worth: Cengage Learning, Latest Edition
Reference books:
1. Grinblatt, Mark, and Sheridan Titman. Financial Markets and Corporate Strategy.
Boston: McGraw-Hill Irwin, Latest Edition

Course Title: Strategic Cost Management

L T P Credits
Course Code: MGT629
3 1 0 3
Objective: To enable the students to understand cost management system and develop an
insight into application of cost analysis from strategic perspective.
Learning Outcomes: After the completion of the course Students will be able to understand,
prepare and apply the strategies of Cost accounts.
Unit-A Strategic Cost Management Hours

 Meaning, Nature and Significance of Strategic Cost Management 2
 Limitations of Traditional Costing, Difference between Conventional 3
Cost Analysis and Strategic Cost Analysis
 Financial, Operational and Strategic Views of Cost, Contemporary Cost 2
Management Tools
 Activity Based Costing 3
 Treatment of Cost, Steps, Advantages, Disadvantages 2
Unit B: Performance, Variances and Cost Analysis
 Value Analysis: Meaning of Value Analysis and value addition, Strategic 3
Application of Value Chain Analysis.
 Variance Analysis: Basics of Standard Costs, Material Variances, Labour 4
Variances, Overhead Variances,
 Strategic Positioning Analysis: Critical Success Factors and SWOT 3
Analysis.
 Cost Volume Profit Analysis: Cost Behaviour Pattern, Cost Estimation 3
Methods, Assumptions of CVP Analysis, Applications of CVP, Break
Even Analysis, CVP Analysis in the choice of Cost Structure, Multiple
Product Analysis.
Unit C: Measurements and Valuations

 Difficulties in Measuring Variances, Evaluation of Control based on 3
Standard Costing, Numerical Problems
 Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired 3
and Generated Assets, Importance,
 Methods of Valuation for Goodwill, Human Resource, Brands, Patent, 4
Relevant Indian and International accounting standards, Current Scenario
in India, Numerical Problems.
Unit D Performance and Evaluations
 Responsibility Accounting: Activity based Responsibility Accounting 2
 Behavioural aspects of responsibility accounting, Transfer Pricing. 3
 Performance Evaluation: Traditional Framework of Performance
Evaluation, Performance Measurement System

 Balanced Scorecard, Implementation, Strengths and Weaknesses of 3
Balance Scorecard, Behavioral Views
 Productivity improvement: Various tools and techniques including 2
Kaizen and Six Sigma.
Total 45 Hours
Text Books:
1. Shank, John K, and Vijay Govindarajan. Strategic Cost Management: The New Tool
for Competitive Advantage. New York: Free Press, Latest Edition
Reference Books:
1. Kaplan, Robert S, and Robin Cooper. Cost and Effect: Using Integrated Cost Systems
to Drive Profitability and Performance. Boston: Harvard Business School Press,
Latest Edition
2. Blocher, Edward. Cost Management: A Strategic Emphasis. Boston: McGraw-
Hill/Irwin, Latest Edition
3. Shank, John, and Vijay Govindarajan. Strategic Cost Management: The Value Chain
Perspective. , Latest Edition

Course Title: Project Appraisal and Finance L T P Credits

Course Objective: The course aims at training the students in appraising the projects. The
different kinds of appraisal and financing criteria enable them to the intensive specification
for project management.
the meaning and criteria for appraisal and funding the Projects.
Unit-A Introduction to Project Management Hours

 Project Management: Overview of Project management, Types of 3
Project
 Project Life cycle 1
 Project Management Framework 2
 Project Planning: Strategy and Resource allocation, Generation and 3
screening of project ideas
Unit- B Market and Technical Appraisal of the project
 Marketing appraisal: Overview, Market Survey 2
 Demand Forecasting, Uncertainties in Demand Forecasting, Methods 2
of Demand forecasting: Time series projection methods & causal
methods
 Technical Appraisal: Meaning, Components of analysis 3
 Network Analysis in Project management: PERT and CPM 4
Unit C: Risk and Financial Appraisal

 Risk Management in Projects 2
 Measures of Risk, Sensitivity Analysis 2
 Financial appraisal of Project: Time Value of Money 4
 Financial appraisal of Project: Capital Budgeting 4

Unit D- Financing for the projects And Environment Analysis
 Determination of Project Cost, 2
 Financing decision in Project: Short term financing (Working capital 2

requirements)
 Financing decision in Project:: Long term financing 2

 Project Statements in Projects: profitability projections, projected 2
cash flow statement and projected balance sheet.

 Environmental Appraisal: SCBA 2
 SCBA Approaches: UNIDO Approach, LM Approach, SCBA by 3

Financial Institutions
Total 45 Hours
Text Book:
1. Chandra, Prasanna. Projects: Planning, Analysis, Selection, Financing,
Implementation and Review. New Delhi: Tata McGraw-Hill, Latest Edition
Reference Books:
1. Patel, Bhavesh M. Project Management: Strategic Financial Planning, Evaluation
and Control. New Delhi: Vikas, Latest Edition
2. Wysocki, Robert K. Effective Project Management: Traditional, Agile, Extreme.
Indianapolis, IN: Wiley Pub, Latest Edition

Course Title: Management Control Systems

3 1 0 3
Course Objective:The objective of this course is to make students understand control
systems in the organization for better decision making.
Learning outcome:
Students will learn approaches and thoughts in management control systems like budget
preparations, responsibility centres and key success variables which in turn enhance their
managerial skills required for achieving business excellence.
Unit- A 12 Hours
Introduction to Management Control Systems: nature of management control- purpose of
MCS-the organizational context of MCS-the formal systems the informal systems- the
subsystems and the components of the control systems- use of information technology on
control systems, Designing the Control Process and Managerial Control: introduction-
schools of thoughts in control (contingency approach, cybernetics approach) – designing
management controls- the control process hierarchy- communication and reporting structures
in the control systems. Ethical dimensions in MCS, corporate culture of MCS, organization
structures. Behaviour in Organizations: goal congruence, action control, result control, types
of organizations, functions of controller.
Unit- B 11 Hours
Responsibility Centers: responsibility accounting, different types of responsibility centers
(investment centers, revenue centers, expense centers, administrative and support centers,
randd centers, marketing centers, profit centers), general considerations/business units as
Profit centers/measuring loose coupling between inter profit centers. Key Success Variables
and Measures of Performance: identifications of key success variables-key success variables
and the control paradigm-performance indicators-eva and profitability measures.
Unit- C 11 Hours
Budget Preparations and Financial Reporting: nature of a budget, operating and other
budgets, flexible and fixed budgets, budget preparation process, behaviour aspects. Analysing
financial performance reports: calculating variances like material, labour and profit:
Limitations of variance analysis, tools like standard costing, target costing, life cycle costing
and activity based costing.(appropriate numerical examples should be given). MCS in service
and non-profit organizations: characteristics, professional service organizations, financial
service organizations, healthcare organizations, non-profit organizations.
Unit- D 11 Hours
MCS in Multinational Corporation: control issues, cultural differences, exchange rates,
transfer pricing-objectives, methods, administration of transfer prices. (appropriate numerical
examples should be given) MCS in projects nature of projects, control environment, project
planning and appraisal, project execution, project evaluation. Management audit: concepts,
types, process, and applications in various functions.
Total : 45 Hours
Reference Books:
1. Anthony, R., and Govindarajan, V., Management Control System. Tata McGraw Hills.
2. Kenneth, M. Modern Management Control Systems- Text and Case, New Jersey,
3. Maciariello, J., and Calvin, J. Management Control Systems: Using Adaptive Systems to
attain Control. New Jersey, Prentice Hall, Latest Edition

Course Title: Derivatives and Risk Management

3 1 0 3
Course Objective: This course introduces the students to the use of financial derivatives for
risk management.
Learning Outcomes: After studying this course students will be able to understand the
mechanism of how derivatives and risk management.
Unit – A (Introduction to Derivatives) Hours

 Derivatives- Introduction, Types and Advantages 3
 Regulation of Trading of Derivatives, SEBI guidelines related to Trade of 2
Derivatives
 Forwards and Futures- Introduction, Distinction between Forwards and 1
Futures Contracts
 Pricing Principles, Beta and Optimal Hedge Ratio 3
Unit- B (Introduction to Options)
 Options- Meaning, Types, Key Determinants of Option Prices, 6
introduction to The Binomial Model and The Black-Scholes Model.
 European and American Calls And Puts 2
 Put Call Parity 3
 Strategies of Options- Strategies, Pay-offs 3
Unit- C (Swaps, Interest Rate Derivatives and Credit Derivatives)
 Swaps- Meaning and Mechanics of Swaps 6
 Interest Rate Derivatives and Euro- Dollar Derivatives 4
 Credit Derivatives 3
Unit- D (Other issues)
 Risk Management with Derivatives- Meaning, Reasons of Managing Risk, 3
Types of Risk in trading with Derivatives.
 Exotic options 2
 Option Greeks 2
 Delta hedging 2
45 Hours
Text Book:

1. Hull, J.C. Options, Futures and Other Derivatives. New Delhi, Pearson India. Latest
Edition.
Reference books:
1. Parasuraman, N.R., Fundamentals of Financial Derivatives. New Delhi, Wiley India

Private Limited. Latest Edition.
2. Varma, J. R., Derivatives and Risk Management. New Delhi, Tata McGraw Hill,
Latest Edition.

Course Title: Corporate Tax Planning L T P Credits

Course Objective: To gain knowledge of the provisions of Income - tax including Rules
which in turn will provide sound basis for planning the taxes.
prepare and use the various provisions of the income tax to best of their benefit.
Unit-A Tax Management and Fundamentals Hours

 Overview of tax system in India, types of taxes 2 hours
 Tax management, Tax planning, tax avoidance and tax evasion 2 hours
 Basic definitions under income tax act 1hour
 Residential Status of Companies 4 hours
 Exempted Incomes 1 hours
Unit B : Tax Computation..
 Tax Planning in relation to income from business & profession, Capital 4 hours
gains, Income from other sources
 Clubbing provisions, Set off and carry forward of losses 2 hours
 Introduction to TDS and payment of Advance Tax, 2 hours

 Rates of tax & computation of tax liability of individuals and companies 2 Hours
 Tax Planning on Deductions under Chapter VIA 6 hours
Unit C: Tax Planning for the Business
 Tax Planning with reference to setting up of a new business. 3 hours
 Tax Planning with reference to location of business. 2 hours
 Tax Planning with reference to form of organization. 3 hours
 Tax Planning with reference to nature of business 2 hours
Unit D: Tax Planning for specific Business decisions
 Tax Planning with reference to Financial Management Decisions. 2 hours
 Tax Planning with reference to Managerial Decisions. 2 hours
 Tax Planning in respect to Employee’s Remuneration. 2 hours
 Tax Planning regarding Capital Gains. 1 hour
 Tax Planning in respect of Amalgamation or Demerger. 2 hours
Total 45 Hours
Reference Books:

1. Girish Ahuja and Ravi Gupta. Strategic Corporate Tax Planning & Management. New
Delhi: Bharat Law House Pvt. Ltd, Latest Edition
2. Vinod K.Singhania, Kapil Singhania, Monica Singhania. Direct Taxes Planning &
Management. New Delhi: Taxmann’s Publication Pvt. Ltd., Latest Edition

Course Title: Valuation for Mergers and Acquisitions

3 1 0 3
Course Objective: Students will learn about various perspectives of merges and acquisitions
including mechanism of valuation of mergers and Acquisitions.
Learning Outcomes: After studying this course, students will be able to draw meaningful
conclusions regarding the valuation of mergers and Acquisitions which will help them for
estimating the receipts of non-organic cash inflows/outflows and building long term
strategies for corporate.
Unit – A (Introduction to Mergers and Valuation) Hours

 Concept of Mergers and Acquisitions 3
 Introduction to valuation- Philosophical basis 1
 Approaches to Valuation 2
 Role of Valuation 1
Unit- B (Discounted Cash Flow Valuation)
 Estimating Discount Rates- Risk, Cost of Equity, Cost of Equity to 3
Cost of Capital
 Measuring Cash Flows- Categorising Cash Flows, Earning, Tax Effect, 4
Reinvestment needs
 Forecasting Cash Flows- Structure Discounted Cash Flows Valuation, 3
Length of Extraordinary Growth Period, Cash Flow Forecasts,
Terminal Value
 Equity Discounted Cash Flow Models- Cost of Capital Approach, 4
Adjusted Present Value Approach, Excess Returns Models
Unit- C (Relative Valuation)
 Relative Valuation- Meaning, Ubiquity, Reasons for Popularity and 4
Pitfalls, Standardised values and Multiples
 Equity Multiples 3
 Value Multiples 3
Unit- D (Loose Ends in Valuation)
 Cash, Cross Holding and Other Assets 2
 Employee Equity Options and Other Compensation 3

 The value of Intangibles 2

 Value of Control 2
 Value of Liquidity 2
 Value of Synergy 3
45 Hours
Text Book:
1. Damodaran, Aswath. Damodaran on Valuation: Security Analysis for Investment

and Corporate Finance. Hoboken, N.J: John Wiley and Sons, Latest Edition
Reference books:
1. Gaughan, Patrick A. Mergers, Acquisitions, and Corporate Restructurings. New York:

John Wiley and Sons, Latest Edition
2. Sudarsanam, Sudi. Creating Value from Mergers and Acquisitions. Harlow(Essex:

Financial Times/Prentice Hall, Latest Edition

Course Title: Personal Financial Planning

3 1 0 3
Course Objectives: Broad coverage of personal financial decisions, including basic financial
planning, tax issues, managing savings and other liquid accounts, buying a house, the use of
credit, insurance, managing investments and saving for retirement.
Learning Outcomes: Students will be able to make sound decisions relating to a personal
financial plan, understand budgeting, savings alternatives, and tax planning as they relate to
individuals. They will be able to understand the use of credit, insurance, long term investment
and purchasing decisions as they relate to individuals.
UNIT-A
 Personal Financial Planning: Process, Components and Precautions 4hours
 Developing personal financial goals 2hours
 Influence on personal financial planning 2hours
UNIT-B
 Risk in Personal Financial Planning: Types of Risks, Risk and 4hours
uncertainty, Risk measurement, Risk management techniques
 Investment Returns: Time value of money, Methods for 2 hours
measurement of returns
 Life cycle analysis in personal financial planning 2hours
 Investment Instruments: Small saving schemes, Marketable fixed 5 hours
income schemes, Equity, Derivatives, and Real estate
 Strategies for investment instruments (with real life cases) 2 hours
UNIT-C
 Personal financial planning Strategies: Active and passive strategies 4 hour
 Insurance Planning: Functions, Principles, and types of plans 3hours

 Life Insurance Needs Analysis 1 hour
 Retirement Planning: Process, Methods and components 4hours
 Tax Planning: Difference between Planning, evasion and 4 hours
avoidance, Deductions for tax planning by individual
UNIT-D
 Tax Planning: Clubbing of incomes and set off and carry forward 1hour
 Estate Planning 1hour
 Role of Regulatory Environment in Personal financial planning 2hours
 Ethical Issues in personal financial planning 1hours

Total 45 hours
Text Book:

1. NISM, Workbook of Certified Personal Financial Advisor (CPFA) Examination ,

SEBI
Reference Books:
1. Kapoor Jack, Personal Finance. Tata McGraw Hill
2. Maudra, Jeff. Personal Finance. Pearson Education

GROUP (C)
Human Resource Management

Course Title: Organizational Change and Development L T P Credits

Paper Code: MGT631
3 1 0 3
Course Objectives: The aim of this course is to familiarize students with the rapidly
growing scope of OD and the approaches which are becoming more and more diversified. A
wide range of interventions are discussed as there is a critical need for them in organizations
facing volatile and competitive global environment.
Learning Outcome: Students will learn basics of organizational development and the latest
trends which are prevailing in the organizations. They are able to understand formal and
informal structures required in organizational development which in turn help them to take
wise decisions and improve their actions in the required field.
Unit A 10 Hours
Nature, Assumptions , Characteristics and techniques. Historical framework of
Organizational Development. The Lab training stem, The survey research and feedback stem,
The Action Research stem, Steps involved in Organizational Development, Role of
Managers, Factors affecting Organizational Development. Interventions designed at
Individuals, Dyads/Triads, Team and Groups, Inter-group Relations, Total organization,
Weisboard Model.
Unit B 15 Hours
Introduction to Action Research, Action Research as a Process and as an Approach,
Determinants of Organizational Design, Components of Organization Design, Organization -
The Environment Interface, Organizational Decision Making Team Interventions, Inter-group
Interventions, Comprehensive Interventions, Structural Interventions, Issues in Consultant -
Client Relationship; Power, Politics and Organizational Development
Unit C 12 Hours
Why Organization Change, Need for change, Factors causing change- Environmental,
Technological, Legal, Political, Social, and, Cultural factors of change, Models and
techniques involved in change management, Total Quality Management, Business Process
Reengineering, Guidelines for Facilitating change.
Unit D 8 Hours
Changing values, Cultural Models and theories of planed change, organizing for the Future,
Organizations as learning systems, and Implications for future managers. Success and failure
of organization change and development.
Reference books:
1. Brown, D.R.,An Experiential Approach to Organization Development, New Jersey,
2. Palmer, I., Dunford, R., and Akin, G. Managing Organizational Change a Multiple
Perspectives Approach. New Delhi: Tata McGraw Hill Publication, Latest Edition.
3. Cummings, T., and Worley, C., Organizational Development and Change, New Delhi:
Cengage Learning, Latest Edition.
4. French, W. and Bell, Cl. Organization Development and Transformation. New Delhi:
Prentice Hall, Latest Edition.

Course Title: Manpower Planning and HRD

3 1 0 3
Course Objectives: Develop the analytical abilities for understanding the implications of
change in the manpower situation of a company and of the availability of HR within the
organization and outside so as to advise and assist the authorities concerned in their
manpower planning and development activities. Enable the students to acquire the knowledge
and skill necessary for preparing the manpower plan of a business enterprise or to understand
such a plan drawn up by the manpower planning cell of the company.
Learning Outcome
Students will learn the fundamentals of manpower planning and will be able to understand
principles of managing the employees which in turn enhance their managerial skills to
achieve business excellence.
Unit A 15 Hours
Manpower Planning Objectives (Micro and Macro levels) Benefits Advantages Limitations
and Problems, HR Planning Linkage of HR Planning with other HR Functions.
Manpower Planning: Tools, Methods And Techniques, Job Analysis, Job Description, Job
Specification, Skills Analysis/Skill Inventory, Performance Appraisal, Manpower Inventory,
Quantitative Aspects, Qualitative Aspects Methodology, Computerized Manpower Planning
Information System, Use and Applicability of Statistical And Mathematical Models In
Manpower Planning, Cohort Analysis, Census Analysis, Markov Models
Unit B 10 Hours
HRD: Meaning, Scope, Functions, Importance, Approaches to Human Resource
Development, Role of HRD Managers, Relationship between HRD and HRM
Introductions to Strategic Human Resource Management and Strategic Human Resource
Development, Strategic Selection, Re-Deployment, Re-Training, Retention Strategies
Unit C 10 Hours
Organisational Development: Objectives, Characteristics, Process, Models of Organisation
Development, Implementing Organisational Development Program, Organisation Culture,
Learning Organisation, Organisation Effectiveness, Career Growth and Development,
Competency Mapping
Unit D 10 Hours
Global HRM and Challenges, Retention and Career Management in Global Employees,
Recent Trends in HRD, Progress in India and Abroad.
Reference Books:
1. Belcourt, M., Kenneth J. M. and Kenneth J. M., Strategic Human Resources Planning.
Torronto: Nelson Education, Latest Edition
2. Bhattacharyya, D K. Human Resource Development. Mumbai: Himalaya Publishing.
House, Latest Edition.
3. Walker, J. W., Human Resource Strategy. New York.: McGraw-Hill, Latest Edition.
4. Prasad, K., Strategic Human Resource Development. New Delhi: PHI Learning Pvt.
Ltd., Latest Edition
5. Balakrishnan, L. and Srividhya, S., Human Resource Development. Mumbai:
Himalaya Publishing House, Latest Edition.

Course Title: Negotiating Skills and Participative Decision Making

Paper Code: MGT633 L T P Credits
3 1 0 3
Course Objectives: To promote understanding of the concept and theories of collective

bargaining, collective bargaining relationship and the requisite institutional framework for
collective bargaining. To build awareness of certain important and critical issues in collective
bargaining. To provide exposure to the required skills in negotiating a contract.
Learning outcome:
Students will learn fundamentals of collective bargaining and they will learn the principles of
handling human relations. Also they will learn the mechanism of participative management
which will enhance their managerial skills as needed by the industry today.
Unit A 10 Hours
Collective bargaining -definitions, characteristics critical issues in collective bargaining
theories of collective bargaining hick’s analysis of wages setting under collective bargaining
conflict-choice model of negotiation a behavioral theory of labor negotiation collective
bargaining in India
Unit B 15 Hours
Negotiating a contract pre-negotiation preparing the charter of demand(s) creating the
bargaining team submission of cod costing of labor contracts the negotiation process,
effective negotiation preparing for negotiation communication style breaking deadlocks
strategy and tactics/games negotiators play.
Closing successfully negotiating integrative agreements reviewing negotiation
Unit C 10 Hours
Meaning of participative management - participative management as a concept - Economics,
Psychological, Social, Political viewpoints on this concept - Origin and growth of
participative management. The need for participative management - the objectives of
participative management ñ Approaches to participative management.
Unit D 10 Hours
Different types of workers participation in management - Informative participation,
consultative participation, Associative participation, Administrative participation and
decisive participation, - Bipartite forums in PSUs and private sectors to promote WPM -
WCS, JMC, Shop councils, Joint councils, workers representatives on the Board of Directors
and other forums like QCS, TQM - Employee stock –option
Reference Books:
1. Katz, Harry C, and Thomas A. Kochan. An Introduction to Collective Bargaining and
Industrial Relations. Boston, Mass: McGraw-Hill/Irwin, Latest Edition
2. Hilgert, Raymond L, and Sterling H. Schoen. Cases in Collective Bargaining and
Industrial Relations: A Decisional Approach. Homewood, Latest Edition
3. Lewicki, Roy J, David M. Saunders, and John W. Minton. Negotiation. Boston:
Irwin/McGraw-Hill, Latest Edition

Course Title: Training and development

L T P Credits
Paper Code: MGT634
3 0 0 3
Course Objectives: This paper is not pure academic oriented but practice based. It has been
designed, keeping in view the needs of the organizations. Successful managerial performance
depends on the individual’s ability to observe, interpret the issues and modify his approach
and behaviour. This paper will attempt to orient the students to tailor themselves to meet the
specific needs of the organizations in training and development activities.
Learning outcome: Students will not only learn tools and techniques which are required for
training of the employees but also the very basic need to understand the requirement of their
development which in turn make them to perform extraordinary than their competitors as
desired by the industry today.
Unit A 10 Hours
Training: Introduction, Scope - Conceptual framework of training. Systems view on Training.
Difference between Training, Development and Education. Problems, Roles and
Responsibility of Training.
Learning- Nature, Principles, process, Models of learning, feedback, conditions of transfer of
learning.
Unit B 10 Hours
Need for Training – Types, Significance, Methods of Identification of Training needs,
Reactive and Proactive approach to training, Training Outcomes, Competency Mapping.
Training policy.
Training Design- Factors, Constraints, Training cost, developing training objectives,
Facilitation of learning, Transfer outcome of training- factors, strategies.
Unit C 15 Hours
Training Methods, Techniques and Aids – Types, approaches, technologies, methods and
methodologies- Lecture, Group Discussion, Case Study, Incident process, Role play,
Management games, In basket exercise, Conference, Seminar, Demonstration, Outbound
learning, CBT, Satellite based, T-Group training. Matching methods with outcomes and
training aids. Management Development.
Training Implementation- Preparation, physical arrangements, room layout, process.
Classroom Management, Group Climate.
Unit D 10 Hours
Trainer’s skills, styles and competence, Trainer’s style by Udai Pareek.
Evaluation of Training Program: Kirkpatrick Model Of Evaluation, CIRO Model, Cost-
Benefit Analysis, ROI of Training Technology in Training: Multimedia Training, E-
Learning/Online Learning, Distance Learning.
Reference Books:
1. Blanchard, P. Nick and Thacker, James W. Effective Training: Systems, Strategies
and Practices. Pearson Education, Latest Edition
2. Patrick, J., Training: Research and Practice, London: Academic Press. Latest Edition
3. French, W .L, and Bell C. Organization Development: Behavioral Science
Interventions for Organization Improvement. Englewood Cliffs, N.J: Prentice-Hall, Latest
Edition.
4. Armstrong, M. A Handbook of Human Resource Management Practice. London:
Kogan Page, Latest Edition

5. Craig, R. L. Training and Development Handbook: A Guide to Human Resource

Development. New York: McGraw-Hill, Latest Edition.
Course Title: Labour Legislations L T P Credits

Course Code: MGT635
3 1 0 3
Course Objective: This course aims to acquaint the students with labour legislations in
relation to social security of workmen, trade unions, disputes etc. This course will also enable
students to know and apply the privileges of various acts as per Indian constitution.
Learning Outcomes: Key learning outcomes focus on the understanding, recognition and
application of labour laws. On completion of this course, learner will be able to apply this
legal analysis in planning and decision-making of business unit or factory to avoid legal
conflicts.
Unit – A (Introduction to Labour Legislations and Compensation Act) Hours

 Introduction to Labour Legislations 1
 Labour Legislations- Meaning, Objectives and Classification 2
 The Factories Act, 1948- Meaning and Definition of Factory, Approval, 3
Licensing and Registration of Factories, The Inspecting Staff, General
Duties of Occupier, Health, Safety and Welfare, Working Hours of Adults,
Employment of Young Persons and Women, Annual Leave with Wages,
Penalties.
 National and International Labour Organisations- Standard Setting For 3
Labour Welfare
 The Employees’ Compensation Act, 1923- Scope, Definition, Rules 4
regarding Workman Compensation, Injury arise out of and in the Course of
Employment, Provisions
Unit- B (Labour Welfare and Labour Welfare Laws )
 Philosophy of Labour Welfare- Concept, Aims, Theories of labour welfare, 3
Types of welfare facilities, Principles of Welfare programme, Role of
Welfare Department, Need for social and industrial welfare in India
 Payment of Bonus Act- Objectives, definition, liability to pay bonus, 3
eligibility for bonus, amount of bonus, applicability of the Act to newly
setup establishments, payment of bonus.
 Payment of Gratuity Act, 1972- Definitions, Coverage of Act, payment of 3
gratuity, Determination and Recovery, penalties and offences.
 Child labour (Regulation and prohibition) act, 1986 2

Unit- C (Social Security Legislations for Worker)

 Social Security- Introduction, Aims, Methods of facilitating Social 2
Security- Social Assistance and Social Insurance, Financing of social
security.
 Employee State Insurance Act- Applicability of Act, Rules and Rate of 4
Contributions, Sickness Benefits Benefit, Maternity Benefit, Disablement
Benefit, Dependent’s Benefit, Medical Benefit, Funeral Benefit, Penalties.
 Employee Provident Fund Act- Application of the Act, Object of Act, 4
Employees’ Provident Fund Scheme, Employees’ Pension Scheme and
Fund, Employees’ Deposit-linked Insurance Scheme and Fund,
Administration of the Schemes, Determination of Moneys Due from the
Employees, Their Recovery and Employees’ Provident Fund Appellate
Tribunal, Penalties and Offences.
Unit- D (Other Labour Legislations)
 Industrial Employment (standing order) Act, 1946 3
 Payment of Wages Act-Applicability of the Act, Scope and Object of Act, 3
Definition of Wages, Rules regarding Payment of Wages, Deductions of
Wages, Kinds of Deductions, Enforcement of the Act, Claims Arising out
of Deductions from Wages or Delay in Payment of Wages and Penalty for
Malicious or Vexatious Claims, Appeal
 Minimum Wages Act- Object and Scope of Act, Provisions regarding 3
Fixation and Revision of Wages, Minimum Rate of Wages, Procedure for
Fixing and Revising Minimum Wages Safeguards available in Payment of
Minimum Wages, Enforcement of the Act, Offences and Penalties.
 One Rank One Pension 2
45 Hours
Text Book:
1. Sinha, P R. N, Indu B. Sinha, and Shekhar S. Priyadarshini. Industrial Relations,
Trade Unions, and Labour Legislation. Noida, India: Pearson, 2013. Print.
Reference Books:
1. Kapoor, N D. Elements of Mercantile Law: Including Company Law and Industrial

Law. New Delhi: Sultan Chand and Sons, Print.

Sarma, A.M. Aspects of Labour Welfare and Social Security. Himalaya Publishing
House.

Course Title: Industrial Relations and Labour Policy L T P Credits

Paper Code: MGT669
3 1 0 3
Course Objectives: To develop an understanding of the interaction pattern among labor,

management and the State. To build awareness of certain important and critical issues in
Industrial Relations. To impart basic knowledge of the Indian Industrial Relations System
and its distinctive features in comparison to other countries, and to understand the laws
regarding Labor
Learning Outcome: Students will learn major issues related to industrial laws and labor
policies prevailing in India and they will able to understand basic requirements needed to
manage labor force and employees in the present dynamic business environment.
Hours
Unit A (8)
Industrial Relations- Meaning, Scope, Participants, The various approaches-The systems
model, John Dunlop Model, The Pluralist Approach, Marxian Approach, Gandhian
Approach, Foundations of a Sound Industrial Relations System, Partnership model.
Industrialization and Industrial relations, Globalisation and Industrial Relations.s
Unit B (7)
Trade Unionism, Trade Unionism in India-Growth, Approaches, Reasons for joining a Union,
Problems of Indian Trade Unions, National Trade Unions-AITUC, INTUC,
CITU,HMS,BMS.
Trade Union Act, 1926- Object of Act, Scope and Application of the Act, Definitions.
Registration of Trade Union and Cancellation of Trade Union, Duties and Liabilities of
Registered Trade Union, Regulations and Penalties.
Unit C (12)
Anatomy of Industrial Conflict/Disputes-
Industrial Disputes Act- Definition of Industrial Dispute, Object and Extent of Act, Causes of
Industrial Dispute, Modes of Settlement of industrial Dispute -Conciliation, Adjudication and
Arbitration.
Strikes vs. Lock-outs, Lay -off vs. Retrenchment, Unfair Labour Practices under Fifth
Schedule. Definition of Continuous Service, Calculation of Working Days, Right of
Workmen Laid-off for Compensation, Conditions Precedent to Retrenchment of Workmen,
Transfer and Closing Down of Undertakings, Compensation of Workmen in Case of Closing
Down of Undertaking, Penalties.
Bipartism and Tripartism: Types, Bipartism’s linkage with Tripartism
Unit D (18)
Grievance and Discipline Handling- Reasons, Grievance procedure as per National
Commission on Labour (1969), Managing Discipline.
Collective Bargaining- Model, Principles, Essential Conditions, Process of collective
bargaining, National Commission Recommendations on Collective Bargaining.
Contract Labour (Regulation and Abolition Act, 1986)
Industrial relations in U. K., USA and Japan.

Reference Book:
1. Bagri, P R. Law of Industrial Disputes: A Commentary on the Industrial Disputes Act,

1947 As Amended by the Industrial Disputes (amendment) Act, 1984 (49 of 1984). New
Delhi: Bharat Law House, Latest Edition
2. Venkata, R. C. S. Industrial Relations. New Delhi: Oxford University Press, Latest
Edition.
3. Kumar, H L., What Everybody Should Know About Labour Laws. New Delhi: Universal
law, Latest Edition.
4. Malhotra, O P. The Law of Industrial Disputes. Bombay: N.M. Tripathi, Latest Edition

Course Title: Performance Management System L T P Credits

Paper Code: MGT670
3 1 0 3
Course Objectives: The objective of the course is to apprise the students about the
importance of Performance Management in organizations and impart an understanding of the
process of managing performance and to achieve the organization’s current and future
objectives.
Learning outcome: Students will learn the dynamics of performance management and the
various principles, tools and techniques required to analyse the performance of the
employees. This will in turn make them well versed with all the managerial abilities by which
they can evaluate the performance of the employees as required by the industry today.
Hours
Unit A (10 Hours)
Foundations of Performance Management: Concept and Features, Significance, Objectives,
Pre-Requisites, and Characteristics of Effective Performance Management,Role of HR
Professionals in Performance Management,Performance Management Cycle, Philosophy
underlying Performance Management, Performance Management versus Performance
Appraisal, Performance Management Process-Conceptual Model,
Unit B (15 Hours)

Planning and Implementation of Performance Management:Performance Management and
Strategic Linkage,Defining Performance and its dimensions,Performance Planning and
Performance standards, Developing Job Descriptions, Defining Key Result Areas and Key
Performance Areas,Competency andCompetency Mapping, Performance Execution and
Monitoring
Unit C (10 Hours)

Performance Appraisal: Concept, Features and Objectives of Performance Appraisal,
Performance Appraisal Process, Characteristics of effective Appraisal System, Methods of
Performance Appraisal,360-degree appraisal, Problems in Performance Appraisal, Designing
Appraisal Forms, Performance Review Discussions.
Unit D (10 Hours)

Other Performance Management and Development Issues: Coaching, Counselling and
Mentoring,Performance Related Pay, Potential Appraisal, Managing Team Performances,
Balanced Scorecard, Ethical and Legal Issues.
Reference Books
1. Rao, Appa. Performance Management. Biztantra: Wiley, 2012 Print

2. Aguinis, Herman. Performance Management. Upper Saddle River, N.J: Pearson
Prentice Hall, 2009. Print.
3. Bhattacharyya, K. Dipak. Performance Management Systems and Strategies, Pearson,
2011. Print.
4. Kohli, A. S. and Deb, T. Performance Management, Oxford Higher Education, 2014.
Print.

Course Title: Industrial Psychology and Sociology L T P Credits

Paper Code: MGT671
3 1 0 3
Course Objectives: The course is designed for understanding the psychology and sociology
of the workers. It teaches the student on how to manage workers and also provides them the
understanding of the social strata’s
Learning Outcome: Students will learn the importance of understanding psychology of the
employees which will help them in keeping motivation and moral levels of the workers high
as it is highly demanded by the industry.
Unit A (10 Hours)

Introduction: Nature, Scope, and Problems; Brief history of industrial and Organizational
psychology Individual differences and their evaluation, Role of heredity and environment,
Types of individual differences
Unit B (15 Hours)

Psychological testing: Utility, Reliability, and Validity.
Attitudes: Meaning, Characteristics, Methods of measuring attitudes, Implication for
organization. Hawthorne Studies: The studies and their implications Industrial Morale:
Meaning, Characteristics, Factors that influence morale, Measures of improving morale
Unit C (10 Hours)

Motivation: Meaning, Types, Applications: Job redesign, Work on incentives. Characteristics
of the workplace: Physical working conditions: Noise, Illumination, Color, Music,
Miscellaneous Factors; Work Schedules: Working Hours, Permanent Part-Time
Employment, Flexible Work Schedules, Rest Pauses, and Shift Work;
Unit D (10 Hours)
Nature and Scope of Industrial Sociology, Industry and Society, Industry and Community,
Industrial Social Stratification, Industrialism and Family, Industrialism and Social Change,
Psychological and Social Issues: Job Simplification, Boredom and Monotony, Fatigue, and
Telecommuting.
Reference Books:
1. Blum, Milton L, and Jack C. Naylor. Industrial Psychology; Its Theoretical and
Social Foundations. New York: Harper and Row, Latest Edition.
2. Schultz, Duane P, and Sydney E. Schultz. Psychology and Work Today: An
Introduction to Industrial and Organizational Psychology. Upper Saddle River,
N.J: Prentice Hall, Latest Edition.
3. Ghosh, P K, and M B. Ghorpade. Industrial Psychology. Bombay: Himalaya Pub.
4. Ghurye, G S. Culture and Society. Bombay: Indian Branch, Oxford Univ. Latest
Edition.

Course Title: Knowledge Management L T P Credits

Course Objectives: The objective of the course is to apprise the students about the importance of
Knowledge Management in organizations and impart an understanding of the process of developing
knowledge Management system and to achieve the organization’s current and future objectives.
Learning Outcome: Students will learn the dynamics of knowledge management and the various
tools and techniques required for formation of knowledge management system.
Unit A (15 Hours)

 Working Smarter in the Knowledge Economy
 The Knowledge-Centric Organisation
 Understanding Knowledge-the Core of Business
 Knowledge Creation and Knowledge Architecture
 Knowledge Management Framework: A Life Cycle View
Unit B (12 Hours)

 Capturing Tacit Knowledge
 Other Knowledge Capture Techniques
 Knowledge Codification
 Verification and Validation of Knowledge Base
 Knowledge Transfer and Knowledge Sharing
Unit C (10 Hours)

 Knowledge Management Strategies- Designing and Implementation
 Communities of Practice for effective KM Strategy
 Knowledge tools and technologies
 Information Technology Orientation
Unit D (08 Hours)
 Organisation Learning
 Learning, Innovation and Knowledge Management
 Knowledge Management and Business Performance
 KM orientation of firms
 Issues and Challenges in KM
Reference Books:
1. Awad, E.M. and Ghaziri, H.M., Knowledge Management, New Delhi, PHI Learning
Private Limited, Latest Edition.
2. Mohapatra, S., Knowledge Management, New Delhi, Macmillan Publishers India Ltd.
3. HIslop, D., Knowledge Management in organizations, USA, Oxford University Press,
Latest Edition.
4. Reddy, B.R., Knowledge Management -Tools for Business Development, Mumbai,
Himalaya Publishing House, Latest Edition.
5. Jawadekar, W.S., Knowledge Management, New Delhi, Tata McGraw Hill, Latest
Edition.

Course Title: Managing Innovation and Creativity

L T P Credits
Course Code: MGT615
3 1 0 3
Course Objective: Students will learn integrative framework which will provide cause and
effect predictions for management of innovation and creativity in business unit.
Learning Outcomes: After studying this course, students will be able to understand
competitive advantage of innovation and creativity which will help them in making a
framework of predictions for any organisation.
Unit – A (Introduction to Innovation) Hours
 Innovation Management, Models of Innovation 4
 The Underpinning of Profits: Assets, Competences, and Knowledge 4
 Sources and Transfer of Information 4
Unit- B (Strategizing)
 Recognizing the potential of an Innovation 2
 Reducing Uncertainty: The Role of Technological Trends, Market 3
Regularities, an Innovation strategies
 Choosing a Profit Site 3
 Strategic Choice 3
 Strategies for Sustaining Profits 2
Unit- C (Implementation)
 Financing Entrepreneurial Activity 3
 Implementation of the Decision to Adopt 4
Unit- D (Globalisation)
 Globalisation for Innovations 2
 Innovation for Emerging Economies 3
 Role of National Governments in Innovation 3
 Strategic Innovation Process 4
 Technological Change 1
45 Hours
Reference Books:
1. Afuah, Allan. Innovation Management: Strategies, Implementation and Profits. New

York: Oxford University Press, Latest Edition.
2. Von, Stamm B. Managing Innovation, Design and Creativity. Chichester: J. Wiley,
Latest Edition.
3. Andriopoulos, Constantine, and Patrick Dawson. Managing Change, Creativity and
Innovation. Los Angeles: SAGE, Latest Edition.

Course Title: Global Human Resource Management

L T P Credits
Course Code: MGT999
3 1 0 3
Objective: The aim of the course is to develop an understanding of uniqueness in framing

and implementation of identical human resource practices and policies across cultures in
global setting.
Learning outcome: This course will make the students realise the impact of cultural
differences across countries on organisational decisions. Students will comprehend the
dynamics of developing and imbibing the human resource protocols at national and
international level.
Hours
Unit A
10
Culture and Cross-Culture- meaning & importance of culture, Cultural dimensions,
Convergence of culture, National culture, Cultural sensitivity. Impact of culture in
management decisions.
Cultural and Behavioural differences in different Countries.
Cross cultural models- Hofstede study, Kluchohm & Stoodbeck
Shift in National Culture and Local Culture, factors responsible for shift.
Unit B
12
International Human Resource Management: Meaning, Concept of Expatriate, Differences
between Domestic and International HRM, Variables that moderate differences between
Domestic and International HRM.
Staffing International Operations: Approaches to Staffing, Transferring Staff for International

Business Activities, Roles of Expatriates and Non-Expatriates.
Recruiting and Selecting Staff for International Assignments: Issues in Staff Selection,
Factors Moderating Performance, Selection Criteria
Unit C 13
Issues and problems with Dual Career Couples.
Re-entry and Career Issues: Concept and Repatriation Process, Individual Reactions to Re-
entry, Designing a Repatriation Program
International Training and Development: Concept, Role of Expatriate Training,

Components of Effective Pre-departure Training Programs, Developing Staff through
International Assignments.
International Compensation: Concept and Objectives of International Compensation, Key

Components of an International Compensation Program, Approaches to International
Compensation.

Unit D 10
Performance Management: Concept, Multinational Performance Management, Performance
Management of International Employees, Performance Appraisal of International Employees
Cross –cultural Negotiation & Decision making: Culture and Dispute, Resolution of Conflicts
and Disputes in cross culture context, Negotiations across culture, Cross, culture Negotiation
Process
Reference Books
1. Gupta, S.C., Text Book of International HRM, New Delhi, MacMillan, Latest Edition.
2. Anne-Wil Harzing and Joris Van Ruysseveldt (1995), International Human Resource
Management, New Delhi, Sage Publications, Latest Edition.
3. Rao, P.S., International Human Resource Management, Mumbai, Himalaya Publishing
4. Dowling,P.J., Festing, M. and Engle, A.D., International Human Resource Management,
New Delhi, Cengage Learning, Latest Edition.
5. Rao, P.L., Interantional Human Resource Management, New Delhi, Excel books, Latest
Edition.
6. Tayeb, M.H., International Human Resource Management- A Multinational Company
Perspective, New York, Oxford University Press, Latest Edition.

GROUP (D)
Supply Chain Management

Course Title: Business Process Design and Implementation

L T P Credits
Course Code: MGT636
3 1 0 3
Course Objective: Objective of the course is to make student acquaint with implementation
of information systems in operational techniques. They will learn new systems requirements,
issues related to adoption of database management systems and network architecture.
Learning Outcome: Students will learn the latest information management techniques in
operations and their implications. This in turn will increase their managerial skills to cope up
with the modern industry requirements for achieving business excellence.
Unit- A 11 Hours
The Systems Development Life Cycle, Elicitation and Prioritization of Organizational
Problems, Development of Information Systems Goals, Existing System Review –
Requirements Determination, What to look for in an existing systems environment., Signs of
trouble, motivation for process re-engineering, Information Gathering Techniques, Systems
Representation Techniques, System Flowcharts (the world of accounting), Logical Dataflow
Diagrams (Yourdon/DeMarco), Requirements Determination
Unit- B 12 Hours
New Systems Requirements: Issues and Tradeoffs in Requirements Analysis , Technical,
Cost, and Operational Feasibility Analysis, Avoidance Behavior in IT Cost/Benefit Analysis,
Rapid Prototyping /User Interface /Human Factors Issues, Cognitive Psychology and User
Interface Design, The Evolution to the Graphical User Interface, Issues Related to the
Adoption , of Large-Scale Database Management Systems, Systems Analyst’s Viewpoint -
the good - the bad - the ugly, Large Transactions Environment Costs of Adoption
Unit- C 11 Hours
Issues Related to the Adoption of Large-Scale Database Management Systems, Systems
Analyst’s Viewpoint - the good - the bad - the ugly, Large Transactions Environment, Costs
of Adoption, File Design / Normalization of Files, Bachman Representation Technique,
Operational Tradeoffs in File Normalization, Process Flow Design – G/L Revenue and
Expenditure Cycles
Unit- D 11 Hours
Distributed Processing and Network Configuration: WANs / LANs, Organizational Issues,
Transactions Efficiency Issues in the Selection of a Network Architecture, ATMs / E-
Commerce Sites and the “Global Data Dilemma”, Systems Risk -Factors that Complicate
Risk, Nature of the Risks Encountered by IT Environments, An Epistemology of Systems /
Organizational Controls, Selection of Controls - Efficiency / Control Trade-Offs
45 Hours
Text Book:
1. Dennis, A. and Barbara H. W. Systems Analysis and Design. New York: Wiley,
Latest Edition.
Reference Books:
1. Coulson-Thomas, C. Business Process Re-Engineering: Myth and Reality. London:
Kogan Page, Latest Edition.
2. Hammer, M. and James C. Reengineering the Corporation. New York, N.Y: Harper
Audio, Latest Edition.
Course Title: Integrated Supply Chain Management

Course Code: MGT637
L T P Credits
3 1 0 3
Course Objective:The course is designed to develop a sound understanding of how the

integration of supply chain management assists the pursuit of business excellence by creating
value of Information technology in different processes of supply chain management systems.
Learning Outcome: Students will learn major concepts and techniques of integrating various
supply chain systems and the application of Information technology in logistics systems
which in turn enhance their managerial skills to higher levels.
Unit- A 11 Hours
Supply Chain Management: Transforming Supply Chains into Integrated “Value Systems”,
Defining Supply Chains, Increasing Customer Demands for Value Across the Supply Chain,
Supply Chain Relationships, Information Systems and Supply Chain Management, A Process
Model: SCM for Value System Creation, Understanding and Improving Supply Chains and
Key Supply Chain Processes, Understanding Supply Chains through Process Mapping,
Process Flow Charts, Internal Supply Chains, External Supply Chains, Benefits of Inter
organizational Supply Chain Collaboration, The Importance of Time in Creating High-
Performance Supply Chains, Opportunities for Cycle Time Reduction across the Supply
Chain, Re-Engineering Supply Chain Logistics, Supply Chain Performance Measurement,
Internal Integration—Managing Information Flows within the Organization, A Historical
Perspective, Drivers of Supply Chain Systems and Applications, Internal and External
Strategic Integration, Globalization of Markets
Unit- B 12 Hours
Availability of Powerful Information Systems and Technology, Enable New Business
Processes, Replace Obsolete Systems, Strategic Cost Management, Enterprise Resource
Planning (ERP), Implementing ERP Systems, ERP “Meltdowns”, Supply Chain ERP
Modules, ERP and Data Warehouses, When Your Web Site is Not Aligned With Your
Business Strategies, Decision Support Systems, The Financial Impacts of SCM—Finding the
“Sweet Spot”, Insourcing/Outsourcing: A Controversial Issue, Initiating the
Insourcing/Outsourcing Decision, Understanding Your Core Competence, Technological
Maturity, Understanding the Market, Insourcing Versus Outsourcing—
Advantages/Disadvantages, Creating Collaboration and Trust in the Supply Chain, Roots of
Supply Chain Relationship Management, A Conceptual Model of Alliance Development,
Developing a Trusting Relationship with Supply Chain Partners, Challenges to Managing
Supply Chain Relationships, Customer/Supplier Integration into New Product Development,
Changes to the New Product Development Process, Supplier Integration Into New Product
Development, Supplier Integration Approaches, Supplier Integration Into New Product
Development Process Model, Assessing the Supplier's Technology Roadmap, Developing
Suppliers' Capabilities
Unit- C 11 Hours
Strategic Cost Management in a Global Supply Chain, The Financial Impacts of Supply
Chain Management, Strategic Cost Management Initiatives Across the Supply Chain,
Volume Leveraging and Cross Docking: Harvesting the Low-Hanging Fruit, Global Logistics
and Material Positioning, Global Supplier Development, Target Pricing, The “Greening” of
the Supply Chain: Life Cycle Costing, Re-Manufacturing, and Recycling, Cost Management
Enablers, Navigating the Business to Business (B2B) E-Commerce Landscape, The

Evolution of the Internet, Attributes of the Internet, The B2B Technology Landscape,
Standards: The Basis for B2B Integration, The “Emerging” Standards, Looking Forward:
Emerging Technologies, Problems With Implementing Standards, Creating Information
Visibility
Unit- D 11 Hours
The Importance of Information in Supply Chains: Avoiding the Sting of the “Bullwhip”,
Creating Information Visibility in Supply Chains, Information Visibility System Best
Practices, Collaborative Planning, Forecasting, and Replenishment (CPFR), Collaborative
Contract Management Visibility Systems, Managing Change in the Supply Chain, Managing
Change in the Supply Chain, Radical Change Management, Changing the Purchasing
Culture, Internal Integration of Supply Chain Function, The New Era of Order to Delivery:
Drivers for Change, Changing the Culture for Supply Chain Redesign, Future Challenges
45 Hours
Text Book:
1. Handfield, R. B. and Ernest L. N. Supply Chain Redesign: Transforming Supply

Chains into Integrated Value Systems. Upper Saddle River, NJ: Financial Times
Prentice Hall, Latest Edition.
Refrence Books:
1. Lan, Y. and Bhuvan U. Global Integrated Supply Chain Systems. Hershey, PA: Idea
Group Pub, Latest Edition.
2. Sadler, I. Logistics and Supply Chain Integration. Los Angeles: SAGE, Latest
Edition.

Course Title: Total Quality Management

3 1 0 3
Course Objective: The course is designed to develop a sound understanding of how the
application ofTQM assists the pursuit of business excellence and provide skills and strategies
in humandimensions of quality and in the tools and techniques applicable to TQM and
businessexcellence.
Learning Outcome: Students will learn the major total quality management techniques and
tools which are highly required in the industry like benchmarking, QFD, JIT, BPR, Six
sigma, etc. and this will in turn make them able to strive for excellence in the field of
production and quality.
Unit- A 12 Hours
Introduction to TQM: History, aims, objectives, benefits, gurus and their principles, TQM
reasons for use of TQM, proven examples and benefits, methods to assist the progress of
TQM, introduction to tools and techniques: brainstorming, affinity diagram, benchmarking,
fishbone diagram, check sheet, flow chart, line graph, run chart, histogram, Pareto diagram,
FMEA, scatter diagram, control chart, QFD, Taguchi quality loss function, Total Productive
Maintenance (TPM), tree diagram, force field analysis, seven w. and is/is-not questions, why-
why diagram
Unit- B 11 Hours
Customer focus: External and internal customers, Measuring customer satisfaction,
Continuous improvement process, Role of TQM’s control and improvement process,
designing for quality, Juran trilogy, PDSA cycle, 5S, Kaizen, supplier partnership,
Partnering, Sourcing, Supplier selection, Supplier rating, overview of supplier quality
assurance system, Relationship development, Performance measures, Basic concepts,
Strategy, Performance measure workforce teams: team work for quality, types of teams and
tasks involved, characteristics ofsuccessful and unsuccessful teams, barriers to team work,
Benchmarking, JIT
Unit- C 11 Hours
TQM for Marketing Function: Quality in marketing and sales, factors for excellence, BPR
and IT: business process management, quality control SQC/SPC: statistical process control,
change
management, Quality in after sales services. Organization for quality: quality circles, self
managing teams, quality director, reliability of quality characteristics, quality leadership:
developing a quality culture.
Unit- D 11 Hours
Total employee involvement: Awareness of quality, recognition and rewards, empowerment
and self development, Education and training, cost of quality: cost of poor quality, categories
of quality cost, analysis of quality costs, benefits of costs of quality control, TQM
implementations and barriers to implementation, Six sigma, Introduction to ISO 9000, ISO
9001: 2000 series of standards
45 Hours
Reference Books:
1. Rampersad, H.K. and Narasimhan. K. Managing Total Quality: Enhancing Personal
and Company Value. New Delhi: Tata McGraw-Hill, Latest Edition.
2. Mukherjee, P N. Total Quality Management. New Delhi: PHI Learning, Latest
Edition.
L T P Credits
Course Title: Procurement and Sourcing Strategy 3 1 0 3
Course Code: MGT639
Course Objective: This course aims to provide students with concepts, principles and
methods for strategic sourcing and purchasing, and implementation.
Learning Outcomes: At the end of the course a student should be able to perform strategic
sourcing and purchasing; reveal the practical challenges of today’s sourcing and purchasing
processes; understand the latest developments such as services buying, socially responsible
purchasing and category sourcing strategies.
Unit – A
Hours
Introduction to and Evolution of Purchasing Function: Changing views
of the purchasing function. The importance of purchasing to profitability –
4
the DuPont Model. Purchasing in the context of Supply Chain
Management. Centralized vs. decentralized management of purchasing.
Check and balance in procurement.
Buying from Overseas/Total Cost of Ownership: Concept of landed cost. 3
Incoterms. Int'l trade/logistic issues.
Sourcing in the Global Context: Complexity of global sourcing,
Challenging issues in international itrade and logistics; Tactical and 4
strategic sourcing. Sourcing process. Analysis of supply market.
Competitive strategy. Sourcing information.
Unit – B
Strategic Sourcing and Procurement: Concepts of strategy, definitions

and strategy development. Levels of strategy in the organisation. Supplier
relationship management (SRM). Strategic Sourcing and Procurement. 6
Make or buy decisions. Outsourcing vs. off shoring. Outsourcing vs.
subcontracting.
Competitive Bidding and Negotiation: Use of competitive bidding to
select supplier. Auctions. Cost estimation and mark-up strategy.
4
Evaluating bids. Two-envelop bidding system. Stages of negotiation.
Strategies of negotiation. Support tools for negotiation like price/cost
analysis and learning curve.
Unit – C
E-procurement: IT as a means of reducing transactions costs in the supply

chain. Integrated information systems internal and external networks, 4
including electronic data interchange (EDI) and e-sourcing.
Vendor Selection and Management: Metrics for supplier selections.
3
Developing suppliers’ capability and improving supplier performances.
Managing purchasing prices: How vendors establish price. Methods of

price determination (other than negotiation). Pricing arrangements. Terms 5
of payment and preferential discounts. Reverse Auction.

Unit – D
Commodity Buying: The nature of commodities, how markets operate.

The control of expenditure through averaging techniques. Hedging issues. 3
Special Purchasing: Services, IT, and Capital Buying: Strategic

sourcing for business partners. Purchasing logistics services. The
characteristics of information technology software and solution acquisition.
6
Methods for IT project cost estimation. The principles of investment
appraisal and risk analysis of capital buying. Terms and conditions in
capital contracts.
Emerging Trend: Socially responsible purchasing. Category sourcing

strategies. 3
45 Hours
Reference Books:
1. Burt, D. N., Stephen L. S. and Donald W. D. World Class Supply Management: The
Key to Supply Chain Management. Boston: McGraw-Hill/Irwin, Latest Edition.
2. Chary, S N. Production and Operations Management. New Delhi: Tata McGraw-Hill
Pub. Co, Latest Edition.
3. Finch, B. J. Operations Now: Profitability, Processes, Performance. New York, NY:
McGraw-Hill/Irwin, Latest Edition.
4. Nicholas, J.M. Competitive Manufacturing Management: Continuous Improvement,
Lean Production, Customer-Focused Quality. Boston: Irwin/McGraw-Hill, Latest
Edition.
5. Benton, W C. Purchasing and Supply Chain Management. Boston: McGraw-Hill
Irwin, Latest Edition.

Course Title: Warehousing and Inventory Management

3 1 0 3
Course Objective: Students will learn the basic inventory models and various inventory
control techniques and methods to facilitate the timely raw material and profits to business
unit due to efficient material handling.
Learning Outcomes: After studying this course, students will be able to develop company
develop a skill of efficient material handling to help an organisation to achieve economical
costs.
Unit – A Hours
 Meaning, Functions and Significance of Inventory Management. 2
 Strategic Inventory management 2
 Forecasting Methods of Inventory 4
 Material Requirement Planning System (MRP) 4
 Purchasing Management – Objectives, Functions, Methods, Procedure, 4

and Value Analysis: Concepts, Stock Control Systems, Virtual Factory
Concept and Production Worksheets.
 Vendor Rating and Source Location, Negotiation 1
 Lower of cost or market rule; Inventory ascertainment and reconciliation. 1
Unit- B
 Inventory Models 4
 Methods of Inventory Management System- LIFO, FIFO, HIFO, Base 3
Stock
 Material Management in Just-in-Time environment 2
 Storage and Inventory Control Techniques -Perpetual Inventorysystem, 3
ABC Analysis, Inventory Turnover ratios, Just In Time, FNSD, VED
 Economic Ordering Quantity and Extensions 4
Unit- C
 Make or Buy Decisions 4
 Logistics and Franchising 2
Unit- D
 Simulation of Inventory Systems 3
 Computer Integrated Systems of Inventory 1
 Performance of Inventory System 1
45 Hours
Text Book:
1. Zipkin, P. H. Foundations of Inventory Management. Boston: McGraw-Hill, Latest
Edition.
Reference books:
1. Tersine, R. J. Principles of Inventory and Materials Management. New York: North-
Holland, Latest Edition.
2. Silver, E. A., Pyke D. F., Rein P., and Edward A. S. Inventory Management and
Production Planning and Scheduling. New York: Wiley, Latest Edition.

Course Title: Sustainable Supply Chain Management L T P Credits

Course Objective: The objective of this course is to create in-depth understanding of various
energy business strategies, their formulation, implementation and process of change in
strategies. Further the course will enable students to appraise various energy business
strategies issues.
Unit-A Hours
The need for sustainable supply chain management 12
meaning, best practices, need, implications of sustainable supply chain
management
Developing sustainable supply chain management

supply chain strategy, CSF for sustainability, ingredient, an iterative approach
to develop sustainable supply chain strategy, sustainable supply chain
scorecard(SSC)
Unit-B
Monitoring performance 11
measuring sustainable supply chain, evaluating impact of supply chain on
sustainability(PEST), visible supply chain, product oriented monitoring,
benefits and use of measurement, problems with measuring performance
Unit-C
Managing within organisation 11
Managing processes, products, knowledge, infrastructure, people and teams,
managerial challenge: find and prioritize internal sustainability gap
Unit- D
Managing outside organisation 11
supply chain stakeholders, action field, determining right supply chain
stakeholders, generic stakeholder management strategies, action field for
sustainability in customer and supplier relations
Future sustainable supply chains

Understanding the future, the central question for sustainable supply chains,
driving forces, critical uncertainties, standards and infrastructure constraints.
45 Hours
Reference Book:
1. Cetinkaya, B. Sustainable Supply Chain Management: Practical Ideas for Moving

Towards Best Practice. Berlin: Springer, Latest Edition.

Course Title: Enterprise Resource Planning L T P Credits

Course Objective:The course has been designed to provide an in depth knowledge of

managing ERP.The course aims to create understanding and using of the managerial aspects
of ERP system
Learning outcome: Students will learn wide application of ERP in various markets, which is
required highly by the industry and various new technologies which can be used to achieve
core competencies.
Unit-A 11 Hours
ERP AND TECHNOLOGY:Introduction, Related Technologies, Business Intelligence,
Ecommerce and E-Business, Business Process Reengineering, Data Warehousing, Data
Mining, OLAP, Product life Cycle management, SCM, CRM
Unit-B 11 Hours
ERP IMPLEMENTATION: Implementation Challenges, Strategies, Life Cycle,
Preimplementation Tasks, Requirements Definition, Methodologies, Package selection,
Project Teams, Process Definitions, Vendors and Consultants, Data Migration, Project
management, Post Implementation Activities.
Unit- C 12 Hours
ERP IN ACTION and BUSINESS MODULES:Operation and Maintenance, Performance,
Maximizing the ERP System, Business Modules, Finance, Manufacturing, Human Resources,
Plant maintenance, Materials Management, Quality management, Marketing, Sales,
Distribution and service.
Unit- D 11 Hours
ERP MARKET:Marketplace, Dynamics, SAP AG, Oracle, PeopleSoft, JD Edwards,
Enterprise Application Integration, ERP and E-Business, Future Directions, Trends in ERP.
45 Hours
Reference Books:
1. Altekar, R.V. Enterprisewide Resource Planning: Theory and Practice. , Latest

Edition.
2. Murthy, C S. V. Enterprise Resource Planning and Management Information
Systems: (text and Case Studies). Mumbai : Himalaya Pub. House Pvt. Ltd, Latest
Edition.
3. Parthasarathy, S. Enterprise Resource Planning: A Managerial and Technical
Perspective. New Delhi: New Age International Pvt. Ltd., Latest Edition.

Course Title: Supply Chain Metrics and Strategies L T P Credits

Course Objective: The objective of the course is to make students acquaint with the logistics
strategies related to customers, transportation, data mining and warehousing. Also they will
learn functional architects, wireless technologies and modern strategies related to logistics.
Learning outcome: Student will learn fundamentals of supply chain management system
and also they will be able to think and devise new strategies of competition in the dynamic
environment of business which is highly required by the industry.
Unit- A 11 Hours
Definition of logistics, Evolution of logistics and supply chain management, Logistics-
Activities, Optimization, Master planning, Logistics activating profiling and data mining-
Profiling motivations and minefields, logistics activity profiles and data mining, Logistics
performance, cost and value measures- Financial measures, Productivity measures, quality
measures, cycle time measures, Logistics performance gap analysis
Unit- B 12 Hours
Customer response principles and systems- Response fundamentals and notions, customer
Activity profiling, response performance measure, service policy design, satisfaction
monitoring, Order capture and entry, order processing, Documentation, invoicing,
collections, Customer response systems and organization design, Inventory planning and
management- fundamentals, activity profiling, performance measurement, forecasting, order
quantity engineering, file rate planning, control policy, deployment, management systems,
organization design and development, Supply management- Activity profiling, SSP,
sourcing, Supplier integration and relationship, Purchase order processing, Buying and
payment, supply management systems
Unit- C 11 Hours
Transportation- optimization, profiling and data mining, Performance measures, logistics
network design, shipment planning and management, Fleet- Container- yard management,
carrier management, freight and document management, Transport management systems,
Transportation organization design and development. Warehouse operations- fundamentals,
activity profiling, performance measures, receiving principles, putaway, storage operations,
order picking operations, shipping principles, warehouse management systems
Unit- D 11 Hours
Logistics and supply chain Information systems-Functionality and architectures, Data
warehousing, mining and Decision support systems, web based logistics, paperless and
wireless logistic systems, LIS justification- selection – implementation, logistics organisation
design and development- supply chain organization management, corporate logistics
organization alignment, strategic planning and project management, process and activity
management, logistics professional management, Human friendly and Community friendly
logistics
Total : 45 Hours

Text Book:
1. Frazelle, E.. Supply Chain Strategy: The Logistics of Supply Chain Management.
New York: McGraw-Hill, Latest Edition.
Reference Books:
1. Cohen, S. and Joseph R. Strategic Supply Chain Management: The Five Disciplines
for Top Performance. New York: McGraw-Hill, Latest Edition.
2. Chan, C. and Lee, H W. J. Successful Strategies in Supply Chain Management.
Hershey, PA: Idea Group Pub, Latest Edition.
3. Gattorna, J. Strategic Supply Chain Alignment: Best Practice in Supply Chain
Management. Aldershot, Hampshire, England: Gower, Latest Edition.

Course Title: Supply Chain management technology and application

Course Code: MGT676
L T P Credits
3 1 0 3
Course Objective:The course aims to impart the knowledge and skills needed to manage the
technological aspects in supply chain management systems. Also students will learn
technological applications in CRM, SRM and in LRM
Learning Outcome: Students will learn major concepts, tools and techniques of application
of Information technology in logistics systems and supply chain management systems which
in turn enhance their managerial skills to higher levels.
Unit- A 12 Hours
Foundations of Supply Chain management, Rise of supply chain management, stages of SCM
development, Redefining supply chain management, supply chain competencies, Importance
of Information technology, Technology in knowledge, Enterprise technology basics, New
technology- SaaS, wireless technology, Global trade management solutions, Business
Information system basics, Enterprise business systems foundations, Standard EBS systems,
Evolution of internet business, Impact of E-business on supply chain.
Unit- B 11 Hours
Lean supply chain management, Components of lean supply chain management, Adaptive
supply chains, Demand driven supply networks and their advantages. Customer centric
supply chain, Technology application to CRM, CRM and supply chain, new concepts in
customer management technologies.
Unit- C 11 Hours
Manufacturing in global enterprise, Impact of technology on manufacturing, collaborating
product commerce, Managing manufacturing planning functions, supply chain optimization
tools, Purchaser and supplier relationship, Strategic sourcing and supply chain management,
Internet in supply chain environment, e-SRM marketplace and Exchange management,
Future B2B e-marketplaces, Implementation of e-SRM
Unit- D 11 Hours
Logistics Resource management, Internet technologies and LRM, Third party logistics
network, LRM strategy development, Enterprise strategy modern view, SCM technology
deployment and development strategy- Business value proposition, value portfolio, scope of
collaboration, resource management, growth management.
45 Hours
Text Book:
1. Ross, D. F. and David F. R. Introduction to Supply Chain Management Technologies.
Boca Raton: CRC Press/Taylor and Francis, Latest Edition.
Reference Books:
1. Poirier, C. C. Using Models to Improve the Supply Chain. Boca Raton, Fla: St. Lucie
Press, Latest Edition.
2. Wang, J. et al. Information Technologies, Methods, and Techniques of Supply Chain
Management. Hershey, PA: Business Science Reference, Latest Edition.

Course Title: World Class Manufacturing L T P Credits

Course Objective: The objective of the course is to make students acquaint with
manufacturing decisions, operation and production scheduling and quality control parameters
which are highly demanded by the industry.
Learning outcome:
Students will learn various modern techniques of manufacturing and will be able to
understand application of these techniques in an organization.
Unit- A 11 Hours
Introduction to manufacturing, Strategic decisions in Manufacturing Management, Choice of
Technology, Capacity Layout / Automation in Material handling systems Emerging trends
Flexible Manufacturing Systems as enablers of low cost strategy – Their implications for
Costing Systems
Unit- B 11 Hours
Aggregate planning and Master Production Scheduling , Materials Requirement Planning
(MRP), Manufacturing Resources Planning (MRP – II), Implementation Problems / Indian
experience, Quick response systems in Manufacturing Replacement Theory
Unit- C 12 Hours
Review of Operations Scheduling Process ,Industrial scheduling systems - Job Shop
Scheduling, Batch Production Scheduling, Flow Production Line Balancing – Introduction to
flexible Manufacturing Systems and World Class Manufacturing Quality control and Quality
assurance in manufacturing; Acceptance sampling, Six Sigma, Kaizan, QC Circles, Statistical
Process Control.
Unit- D 11 Hours
Objective of TPM – Total System effectiveness, Break-down maintenance, Preventive
Maintenance, Productive Maintenance, Predictive Maintenance, Condition Monitoring
System, Maintenance Prevention, Reliability Improvement, Total Employee Involvement and
Small Group Activities, FMEA
45 Hours
Reference Books:
1. Sahay, B S, Saxena, K B. C. and Ashish K. World-class Manufacturing: A Strategic

Perspective. New Delhi: Macmillan India, Latest Edition.
2. Panneerselvam, R. Production and Operations Management. New Delhi: Prentice Hall
of India, Latest Edition.
3. Kachru, U. Production and Operations Management: Text and Cases. New Dehli:
EXCEL BOOKS, Latest Edition.

GROUP (E)
Information Technology

Course Title: Database Management System using Oracle

Course Code: CSA653 L T P Cr
4 0 0 2
Course Objective: The concepts related to database, database design techniques, transaction
management, SQL, PL/SQL and database operations are introduced in this subject. This
creates strong foundation for data base creation.
UNIT – A 15 Hours
Data Base Concepts
 Data base vs. file oriented approach, Data Independence
 Data Base Models
 General Architecture of a Data Base Management Software,
Components of a DBMS
 Advantages and Disadvantages of DBMS
Introduction to Data Models
 Entity Relationship model, hierarchical model
 from network to hierarchical, relational model
 object oriented database, object relational database
 Comparison of OOD and ORD, comparison of network, hierarchical
and relational models.
UNIT– B 15 Hours
Data Base Design
 Entities, Attributes, ER Diagrams
 Functional dependencies; Normalization
 Multivalued dependencies, decomposition
 Relational algebra and calculus
 The relational calculus query processor and optimizer, Storage
organization for relations.
Data Base Protection
 Concurrency, recovery
 Integrity, Protection, essentials of security
 authorization, types of database security
UNIT– C 15 Hours
Relational Query Language
 SQL, client/server architecture
 Technical introduction to Oracle.
Software Development using SQL
 SQL data types, Querying database tables
 Conditional retrieval of rows, working with Null values, matching a
pattern from the table
 querying multiple tables: Equijoins, Cartesian joins, Outer joins, Self
joins;
 Set operator: Union, Intersect, Minus, Nestedqueries
UNIT– D 15 Hours
Introduction to PL/SQL
 The PL/SQL block structure, PL/SQL data types

 Variables and constants, assignment and expressions

 Writing PL/SQL code, cursor management in PL/SQL
 Concept of stored packages
 Database triggers, types of triggers, Dropping triggers, storage of
triggers
 Program Design and Development for Inventory, Personnel and
Financial Management using Oracle
Reference Books:
1. Desai, B.C. An Introduction to Database Systems, Galgotia Publ. Private Ltd, Latest
Edition.
2. Date, C.J, Data Base Systems, Vols. I and II, Narosa Publishers, Latest Edition.
3. Silberscatz, K. and Sudarshan. Database System Concepts. McGraw Hill
4. International Editions, Computer Science Series. Latest Edition.
5. Coronel, P. R.C. Data Base Systems, Galgotia Publications (P) Ltd. Latest Editiion.

Course Title: Database Management System using Oracle Laboratory

Course Code: CSA654
L T P Cr
Course Content: 0 0 4 2
Implementation of SQL: DDL, DML, DCL, TCL
Practice of PL/SQL.

Course Title: Analysis and Design of Information Systems

Course Code: CSA655 L T P Credits
3 0 0 3
Course Objective: This course provides a comprehensive understanding of the information

systems, types of systems, subsystems, management information systems, decision support
systems, expert systems, enterprise information systems and decision making and analysis.
UNIT-A 15 Hours
System and Information Concepts
General Model, Types of systems, Subsystems
Attributes of Information, Evolution of Information Systems,
categories of Information Systems, Building and Maintaining
Information Systems
 Feedback Control,Systems approach to organization, Law of requisite
variety, Control by exception
 Information Concepts, Types of Information, Quality of Information,
Value of Information
Management Information System
 Definitions, Role of MIS, MIS in Academics
 Structure of MIS based on management activity and functions System
and Information concepts to MIS
UNIT-B 15 Hours
Decision Support Systems
 Conceptual Foundations of DSS, Concepts of DSS
 DSS Software, Strategies for DSS, GDSS, and Executive Support
System (ESS),
 Fundamentals of Knowledge Management systems, Knowledge Based
Decision Support
 DSS Application, Case Study
UNIT-C 15 Hours
Expert System
 Basic concepts of Expert System, Structure of Expert System, How
Expert System works
 Expert System Application, Comparison of Conventional and Expert
System
 Case Study
Executive Information and Support Systems
 Enterprise and Executive Information System, Concept and Definition
 Information needs of Executives, Characteristics and benefits of EIS

 Comparing and Integrating EIS and DSS.

UNIT-D 15 Hours
Decision Making Systems, Modelling and Analysis
 Decision Making Definition and Concept, Phases of Decision Making
Process
 Modelling Process, Static and Dynamic Models
 Sensitivity Analysis
 Heuristic programming, Simulation
Reference Books:
1. Robert M., Joel E. R. Information Systems for Modern Management, PHI, Latest
Edition.
2. Efraim T. Decision Support and Intelligent System, Pearson Education, Latest
Edition.
3. Laudon C. K. and Laudon P. J. Management Information Systems, Pearson
Education, Latest Edition.
4. Paolo B. and Antonio C. Handbook of Mobile Middleware, Auerbach Publication.
Latest Edition.
5. Alter S. Information Systems. Pearson Education, Latest Edition.
6. McNurlin, C.B. and Spargue H. R., Information Systems Management in Practice,
Pearson Education, Latest Edition.
7. Rajaraman V. Analysis and Design of Information System, PHI, Latest Edition.

Course Title: Electronic Commerce L T P Cr

Course Code: CSA656 3 0 0 3
Course Objective: The course provides the knowledge about Business transactions using
new technologies.
UNIT—A 10 Hours
 Introduction to Electronics Commerce.
 Defining Electronics Commerce, Forces Fueling Electronics Commerce.
 Electronics Commerce Industry Frame Work, Types of Electronics
Commerce.
 World Wide Web and Its Applications:-Brief History and Introduction of
WWW, The Web and The Electronics commerce.
 Key Concepts Behind web, Web and Database Integration, Webs oftware
Development Tools (HTML, XML, UML, Java Script, VB Script, ASP,
JSP).
 Multimedia Web Extensions (VRML, Real Audio, Internet and Web
Based Tech3. Firewalls and Transaction Security.
UNIT—B 15 Hours
 Introduction to Firewalls and Network Security (Types, Policies and
Management).
 Transaction Security, Encryption and Transaction Security, The
Comparison of Encryption Methods.
 Security in WWW (Netscape's Secure Socket Layer, Security and Online
Web Based Banking).
 Electronic Payment Systems:-Overview of the Electronics payment
technology.
 Electronics cash, Electronics checks, online credit cards based system
 Other emerging financial instruments.
UNIT—C 13 Hours
 Electronics Commerce and banking ,Home Banking
 Banking via the PC using Internet/Intranet, Banking via online services,
Banking via Web.
 Electronics Commerce and Retailing, Changing Retail industry dynamics
and technology improvements in Electronics retailing, Mercantile models
from consumers perspective, Directories and search engines.
 Supply Chain Management Fundamentals and Management of Supply
Chains, Supply Chain Application Software Ad Its Future.
UNIT—D 7 Hours
 Roadmaps to E-Business
 Challenges and strategy creation, Roadmaps to E-Business
 Translating E-Business strategy into action
 Beginning of a virtual factor
 E-business blueprint creation, E-Business project planning checklist, an
execution blueprint.

 Failures of E-Business Initiatives.
Reference Books:
1. Ravi K. E-Business - Roadmap for Success, Addison Wesley, Pearson Education

Asia. Latest Edition.
2. David K. Electronic Commerce, Microsoft Press. Latest Edition.
3. Ravi K. and Andrew B. W. Electronic Commerce, Addison Wesley. Latest Edition.

Course Title: Computer Networks and its Algorithms

3 0 0 3
Course Objective: As part of this course, students will be introduced to computer networks
and data communication paradigms, about network models and standards, network protocols
and their use, wireless technologies.
UNIT– A 18 Hours
Introduction to Data Communication
 Components of Data Communication, Data Representation
 Transmission Impairments, Switching, Modulation, Multiplexing
Review of Network Hardware
 LAN, MAN, WAN
 Wireless networks, Internetworks
Review of Network Software
 Layer, Protocols, Interfaces and Services

Review of Reference Models
 OSI, TCP/IP and their comparison

Physical Layer
 Transmission Media: Twisted pair, Coaxial cable, Fiber optics

 Wireless transmission (Radio, Microwave, Infrared)
 Introduction to ATM, ISDN
 Cellular Radio and Communication Satellites
UNIT– B 15 Hours
Data Link Layer
 Framing, Error control, Sliding window protocols (one bit, Go back
n, selective repeat)
 Examples of DLL Protocols–HDLC, PPP
Medium Access Sub layer
 Channel Allocation, MAC protocols – ALOHA, CSMA protocols
 Collision free protocols, Limited Contention Protocols
 Wireless LAN protocols
 IEEE 802.3, 802.4, 802.5 standards and their comparison
Bridges
 Transparent, source routing, remote
UNIT– C 15 Hours
Network Layer
 Design Issues, Routing Algorithms (Shortest Path, Flooding,
Distance Vector, Hierarchical, Broadcast, Multicast
 Internetworking, IP Protocol, ARP, RARP.
Network Trouble Shooting

 Using Ping, Traceroute, IP config, Netstat, nsloopup etc.

UNIT– D 12 Hours
Transport Layer
 Addressing, Establishing and Releasing Connection
 Flow Control, Buffering
 Internet Transport Protocol (TCP and UDP).
 Congestion Control Algorithms (Leaky bucket, Token bucket, Load
shedding)
Application Layer
 Domain name system, Email, File transfer protocol

 HTTP, HTTPS, World Wide Web.
Reference Books:
1. Andrew S. T. Computer Networks, PHI. Latest Edition.

2. Forouzan B. A. Data Communications and Networking, Tata McGraw Hill. Latest
Edition.
3. William S. Computer Communications Data. PHI. Latest Edition.
4. Bary N. Introduction to Networking, PHI. Latest Edition.

Course Title: Object Oriented Programming

L T P Cr
Course Code: CSA658
4 0 0 2
Course Objective: This course will expose you to the features in C++, which help you
design software using the object oriented programming concepts such as inheritance,
encapsulation, polymorphism, exception and file handling.
UNIT – A 18 Hours
Introduction
 Evolution of OOP, OOP features of C++
 Characteristics of object oriented language – objects, classes, inheritance,
reusability, user defined data types, polymorphism, overloading
 Comparison of C with C++.
Class Concepts
 Class and Objects, Inline functions, Static data members and member
functions
 ReadOnly objects, Pointers, Dynamic memory allocation and deallocation
 Constructors and Destructors
 Dynamic objects, array of pointers to object, Pass by value vs. Pass by
Reference
 Local and Global class, nested and empty class, preprocessor directives,
namespace.
Console I/O
 Hierarchy of console stream classes

 Unformatted and formatted I/O operations, Manipulators
UNIT– B 12 Hours
Operator Overloading
 Overloadable operators, overloading unary and binary arithmetic and
relational operators
 Overloading subscript, array, insertion, extraction, new and delete
operators.
Friend Function and Type Conversion
 Friend function, Function overloading, overloading operators through
friend function
 Basic type conversion, conversion between Objects and Basic Types
 Conversion between objects of different classes
UNIT– C 15 Hours
Inheritance
 Derivation Rules, Different forms of inheritance
 Roles of constructors and destructors in inheritance.
Virtual Functions
 Virtual functions and their needs, Pure virtual function
 Virtual destructor, virtual derivation, abstract class.
UNIT– D 15 Hours
Generic Programming and Exception Handling

 Template functions, Template class
 Exception handling features of C++
File Handling
 Hierarchy of File Stream classes, Opening and Closing files

 File modes, testing for errors
 File pointers and their manipulations, ASCII and Binary files
 Sequential and Random access files
Reference Books:
1. Bjarne S.The C++ Programming Language. Pearson Education. Latest Edition.

2. Robert L. Object Oriented Programming in C++. Sams Publishing, Latest Edition.
3. Balaguruswami E. Object Oriented Programming in C++. Tata McGrawHill. Latest
Edition.
4. Lippman, T. W., C++ Primer, AddisonWesley. Latest Edition.
5. Herbert S., C++The Complete Reference. Tata McGrawHill. Latest Edition.

Course Title: Object Oriented Programming Laboratory

0 0 2 1
 Implementation of OOP concepts using C++
 Write program in ‘C++’ language
 Using input and output statements
 Using control statements.
 Using functions.
 Using array
 Using Classes and implementation of Constructor and Destructor.
 Using files.
 Using OOP’s Concepts (Inheritance, Polymorphism, Encapsulation, Friend and Static
Functions, Exception Handling)

Course Title: Software Project Planning and Management L T P Cr

Course Objective: This course provides the understanding of software project planning,
various software process models, system design analysis, various testing techniques and
software engineering tools.
UNIT-A 15 Hours
Introduction
 Software Engineering goals, Characteristics, Components Applications
 Software Process Models: Waterfall, Spiral, Prototyping, Fourth
Generation Techniques
 Concepts of Project Management, Role of Metrics And Measurement
 Software requirements, Definition, Software requirements
specifications (SRS), Components of SRS.
 Software engineering features (data abstraction exception handling and
concurrency mechanism).
Software Project Planning
 Objectives, Decomposition Techniques: Software Sizing, Problem
Based Estimation
 Process Based Estimation, Cost Estimation Models: COCOMO Model,
The Software Equation
UNIT-B 15 Hours
System Analysis
 Principles of Structured Analysis, Requirement Analysis
 DFD, Entity Relationship Diagram, Data Dictionary
Software Design
 Objectives, Principles, Concepts
 Design Mythologies: Data Design, Architecture Design
 Procedural Design, Object–Oriented Concepts
UNIT-C 15 Hours
System Administration and Training
User manual, Implementation Documentation, Operation plan and
maintenance
Hardware and Software Selection
 Hardware acquisition, Benchmarking, Vendor selection, Software
selection, Performance and acceptance criteria, Site preparation
UNIT-D 15 Hours
Testing Fundamentals
 Objectives, Principles, Testability

 Test Cases: White Box and black box Testing

 Testing Strategies:Verification and Validation
 UNIT Test, Integration Testing, Validation Testing ,System Testing
 Software documentation procedures, Software reliability and quality
assurance. Quality Matrics and software models
 Software maintenance and configuration management
Software engineering tools and environment
 International software engineering standards and their relevance
 Case studies in software engineering
Reference Books:
1. Fairley, R.E., Software Engineering Concepts, McGraw Hill. Latest Edition.

2. Lewis, T.G., Software Engineering, McGraw Hill. Latest Edition.
3. Sergio F.O and Gruia-Catalin R., Advanced Software Engineering, Springer Science
and Business Media. Latest Edition.
4. Pressman, Software Engineering, Tata McGraw Hill. Latest Edition.
5. Doug Bell, Ian Murrey and John Pugh, Software Engineering: A
Programming.Prentice Hall. Latest Edition.
6. Meyers, G., The Art of Software Testing, Wiley-Inter-Science. Latest Edition.
7. Sommerville, Ian, Software Engineering, Addison Wesley, Latest Edition.

Course Title: Web Designing using ASP.NET

Course Code: CSA661
L T P Cr
4 0 0 2
Course Objective:
 To build web applications using ASP and client side script technologies use with
Microsoft’s IIS.
 To build XML applications with DTD and style sheets that span multiple domains
ranging from finance to vector graphics to genealogy for use with legacy browsers.
UNIT—A 15 Hours
Introduction to Three-Tier Architecture
 Overview of .NET Framework , Common Language Runtime
(CLR)
 The .NET Framework Class Library, familiarization with visual
studio .NET IDE, Design Window, Code Window, Server.
 Explorer, Toolbox, Docking Windows, Properties Explorer,
Solution Explorer, Object Browser, Dynamic Help, Task List
Explorer.
 Features of VS.NET, XML Editor, Creating a Project, Add
Reference, Build the Project, Debugging a Project.
UNIT—B 15 Hours
Introducing C# Programming
Introduction, Basic Language Constructs, Types (Reference and
Value, Relations Between Types)
 Delegates, Generics, Collections
 Strings , Exceptions, Threads , Networking
UNIT—C 15 Hours
Windows Forms, Adding Controls
 Adding An Event Handler, Adding Controls at Runtime
 Attaching An Event Handler at Runtime, Writing a Simple Text
Editor, Creating a Menu Adding a New Form,
 Creating a Multiple Document Interface, Creating a Dialog Form
Using form Inheritance, Adding a Tab-Control, Anchoring Controls,
 Changing the Startup Form, Connecting The Dialog, Using
Listview and Treeview Controls,
 Building an Image list and add Them To The Listview, Using
Details inside The Listview,
 Attaching A Context Menu, Adding a Treeview, Implementing Drag
And Drop, Creating Controls at Run Time, Creating a User Control,
Adding a Property, Adding Functionality,
 Writing a Custom Control, Testing the Control.
UNIT—D 15 Hours
ADO.NETArchitecture
 Understanding the Connectionobject

 Building the Connection String, Understanding the

Commandobject,
 Understanding Datareaders,Understanding Datasets and
Dataadapters, Datatable, Datacolumn, Datarow
 Differences between Datareader Model and Dataset Model,
Understanding the Dataviewobject, Working with
System.Data.Oledb
 Using Datareaders, Using Datasets, Working with SQL.NET, Using
Stored Procedures, Working With Odbc.NET, Using DSN
Connection
Introducing The ASP.NET Architecture
 ASP.NET Server Controls, Working with User, Controls, Custom
Controls, Understanding the Web.Config File, Using the
Global.asax Page
Reference Books:
1. Paul J. D. and Harvey M. D., C# 2010 for Programmers, Pearson Education. Latest
Edition.
2. Imar S., Beginning ASP.NET 4: in C# and VB (Wrox), Paperback Edition
3. George S., Microsoft ASP.NET 4 Step by Step (Microsoft), Paperback Edition
4. Sams S. M., Teach Yourself ASP.NET 4 in 24 Hours, Complete Starter Kit

Course Title: Web Designing using ASP.NET Laboratory

Course Code: CSA662
L T P Cr
0 0 2 1
 Implementation of ASP.NET classes and Tools
 Connectivity with database

Course Title: Operating Systems

3 0 0 3
Course Objective: To understand and learn the fundamentals of Operating System including
dealing with memory management, process management, CPU scheduling, deadlocks and file
management.
UNIT – A 15 Hours
Introduction to Operating System
 OS, History of OS, Types of OS
 Functions/operations of OS, User services/jobs,system calls
 Traps, architectures for operating systems
CPU Scheduling
 Process states, virtual processors
 interrupt mechanism, scheduling algorithms
 Preemptive scheduling and Non-Preemptive scheduling
UNIT– B 18 Hours
Process Management
 Process overview, process states and state transition
 Levels of schedulers and scheduling algorithms
 Process Synchronization Critical section and mutual exclusion
problem
 Classical synchronization problems, deadlock prevention.
Multithreading.
System Deadlock
 Deadlock characterization, Deadlock prevention and avoidance
 Deadlock detection and recovery, practical considerations
UNIT – C 15 Hours
Storage Management
 Storage allocation methods: Single contiguous allocation
 Multiple contiguous allocation
Memory Management
 Paging, Segmentation combination of Paging and Segmentation
 Virtual memory concepts, Demand Paging, Page replacement
Algorithms
 Thrashing. Address Protection, segmentation, virtual memory, paging
 Page replacement algorithms

ache memory, hierarchy of memory types, associative memory.
UNIT– D 12 Hours
File Management
 Overview of File Management System
 Disk Space Management, Directory Structures
 Protection Domains, Access Control Lists, Protection Models
Device Management
 Goals of I/O software, Design of device drivers, Device scheduling
policies

Multiprogramming System
 Queue management, File and directory systems, disk scheduling:

FCFS, SSTF, SCAN, CSCAN, LOOK, CLOOK
Reference Books:
1. Silberschatz G.,Operating System Concepts, Addison Wesley. Latest Edition.

2. Crowley, Operating Systems:A Design Oriented Approach, Tata McGraw Hill. Latest
Edition.
3. Donovan J.J, Systems Programming,New York, McGraw Hill. Latest Edition.
4. Dhamdhere, D.M, System Programming and Operating Systems, Tata McGraw Hill.
Latest Edition.
5. Madnick and Donovan, Operating System, McGraw Hill. Latest Edition.
6. Leland L. B., System Software, San Diego State University, Pearson Education.
Latest Edition.
7. Henson P.B., Operating System Principles, Prentice Hall. Latest Edition.
8. Tenenbaum, A.S.,Operating System: Design and Implementation, PHI. Latest Edition.

Course Title: Wireless Technologies L T P Cr

Course Objective: To familiarize students with wireless technology, wireless networking,

wireless architecture, wireless applications.
UNIT-A 15 Hours
Introduction
 Differences between wireless and fixed telephone networks
 Evolution of wireless networks
 Examples of Wireless Communication Systems: Paging Systems,
Cordless Telephone Systems, Cellular Telephone Systems
 Comparison of common Wireless Communication systems
 Traffic routing in wireless networks: circuit switching and packet
switching.
UNIT-B 15 Hours
Wireless Local Area Networks
 Introduction
 WLAN topologies requirements
 Working and function of physical layer and MAC layer
 IEEE standards for wireless networks
 Wi-Fi
 Bluetooth
 WiMax.
UNIT-C 15 Hours
Wireless Internet
 Mobile IP components
 Process of agent discovery
 Registration and de-registration
 Care-of-address
 Concept of tunnelling
 Limitations of Mobile IP
 Introduction to micro-mobility protocols.
UNIT-D 15 Hours
Ad Hoc Wireless Networks
 Introduction
 Challenges in ad hoc networks: spectrum allocation, media access,
routing, multicasting, energy efficiency, security and privacy
 Problems in ad hoc channel access
 Receiver-initiated MAC protocols
 Sender-initiated MAC protocols and existing ad hoc MAC protocols,
 Ad hoc routing protocols: Destination sequenced distance vector (DSDV)
 Ad hoc on demand distance vector routing (AODV), Dynamic source
routing (DSR), Temporally ordered routing algorithm (TORA).

Reference Books:
1. Pahlavan and Krishnamurthy, Principles of Wireless Networks, Prentice Hall, Latest
Edition.
2. Schiller J, Mobile Communications, Addison-Wesley, Latest Edition.
3. Jerry D. Gibson, The Mobile Communications Handbook, C R C Press, Latest
Edition.
4. Held, G. Data over Wireless Networks, McGraw-Hill, Latest Edition.
5. Blake, Wireless Communication Systems, Cengage Learning, New Delhi. Latest
Edition.

Course Title: Data Mining and Warehousing

3 0 0 3
Course Objective: To introduce the concepts and techniques of data mining and data
warehousing, including concept, principle, architecture, design, implementation, applications
of data warehousing and data mining.
UNIT-A 15 Hours
Introduction
 Basic Systems Concepts, Elements (Components) of System,
Characteristics of System, Types of Systems, System Approach.
 Information Systems: Definition and Characteristics, Types of
Information, Role of Information in Decision - Making, Levels of
Management.
 Introduction to different kinds of Information Systems: ESS, EIS, DSS,
MIS, KWS, TPS, OAS and EDP
Data Warehousing Architecture
 Design and Construction of Data-Warehouses, Three-Tier Data
Warehouse Architecture
 Data content, metadata, distribution of data
 Tools for Data Warehousing, Crucial decisions in Designing a Data
Warehouse
UNIT-B 12 Hours
Data Mart
 Types of Data Marts, Loading a Data Mart, Metadata for a data Mart
 Data Model for a Data Mart, Maintenance of a Data Mart
 Software components for a Data Mart, Tables in Data Mart, External
Data, Performance issues
 Monitoring requirements for a Data Mart, Security in Data Mart.
UNIT-C 15 Hours
OLTP and OLAP Systems
 Data Modelling, Star Schema for multidimensional view, multi fact
star schema
 Types of OLAP Servers: ROLAP, MOLAP, HOLAP
 Efficient Computation of Data Cubes, Indexing OLAP Data
 Efficient Processing of OLAP Queries, Categories of OLAP tools
 Metadata Repository, Data Warehouse Back-End Tools and Utilities
UNIT-D 18 Hours
Data Mining
 Basic Concepts; From Data Warehouse to Data Mining

 Steps of Data Mining Process, Types of Data Mining Tasks

 Data Mining Techniques: Predictive Modeling, Database
Segmentation, Link Analysis, Deviation Detection in details
 Data Mining Algorithms Viz. Classification
 Association Rules and Clustering, Database Segmentation
 Data Mining Query Languages, Applications and Trends in Data
Mining
Reference Books:
1. Inmon, W. H., Building the Data Warehouse, John Wiley. Latest Edition.
2. Inmon, W. H., Data Warehousing and Knowledge Management,John Wiley. Latest
Edition.
3. Romez E. and Shamkant B. N., Fundamentals of Database Systems, Pearson
Education. Latest Edition.
4. Inmon, W.H., C. L. Gassey, Managing the Data Warehouse, John Wiley. Latest
Edition.
5. Fayyad, Usama M., Advances in Knowledge Discovery and Data Mining, MIT Press,
Latest Edition.
6. Silberschatz, Korth, Sudershan , Database System Concepts, McGraw Hill, Latest
Edition.

GROUP (F)
Insurance and Banking

Course Title: Regulatory Framework for Banking and Insurance

L T P Credits
Course Code: MGT646
3 1 0 3
Course Objective: This course involves a study of laws related to banking and insurance
industries. It will equip the students to work comfortably in banking and insurance industry.
Learning Outcomes: After studying this course, students will be able to understand how the
banking and insurance industries are affected by legal environment and learner will be
equipped with abilities to understand these laws and reflect on current legal issues.
Unit – A Hours
 Relationship between banker and customer 1
 Law and procedure governing banking instruments 2
 Management of assets- liabilities in commercial bank 2
 Lending policies, Risk and profitability planning 2
 Law relating to Banking Regulation 3
 bankers’ book evidence 1
 Recovery of debts due to banks and financial institutions. 2
Unit- B
 Insurance Legislation In India and Insurance Act, 1938 3
 IRDA Functions and Insurance Councils, Licencing 3
 Regulation on Conduct of Business 2
 Life insurance- law relating to Life Insurance, general principles of life 2
insurance contract
 proposals and policy 1
 assignment and nomination 1
 title and claims, concept of trusts in life policy 1
 Life Insurance Corporation - role and functions. 1
Unit- C
 General insurance: law relating to general insurance 3
 different types of general insurance 1
 general insurance and life insurance 1
 nature of fire insurance; various types of fire policy; subrogation; double 3
insurance; contribution; proximate cause; claims and recovery

Unit- D
 Accident and motor insurance: Nature, disclosure, terms and conditions 2
 claims and recovery, third party insurance, compulsory motor vehicle 3

insurance, accident insurance
 Deposit and credit insurance: nature, terms and conditions, claim, 2
recovery, etc
 public liability insurance; emergency risk insurance 2
 Accident and motor insurance: Nature, disclosure, terms and conditions 2
 Claims and recovery, third party insurance; compulsory motor vehicle 2
insurance, accident insurance
 Deposit and credit insurance: nature, terms and conditions, claim, 2
recovery, etc;
45 Hours
Text Book:
1. ICSI, Banking and Insurance: Law and Practice, Taxmann. Latest Edition.
Reference Books:
2. Gordon, E, and K Natarajan. Banking: Theory, Law and Practice. Mumbai: Himalaya
Pub. House, Latest Edition.
3. Shekhar, K C. Banking Theory and Practice: (law and Foreign Exchange). New
Delhi: Vikas Pub. House, Latest Edition.

Course Title: Principles and Practices of Banking

3 1 0 3
Course Objective: To enable the students with the basic principles of Banking sector and
throw a light on the changing environment of banking principles, practices and governance.
Learning Outcomes: After the completion of the course Students will be able to use the
banking services and can provide their own services to banks as well.
SECTION – A Banking and types of Banks Hours

 Introduction to Indian Banking System 2
 Historical aspects of Banking in India, Structure of Commercial Banks 2
 Private Sector Banks 2

 Public Sector Banks 1
 Foreign Banks 1
 Categories and Features of Co-operative Banks 2
 Introduction to Regional Rural Banks 2
Section B: Customer Relationship and Types of Banking Sectors
 Banker-Customer Relationship 1
 Debtor-Creditor Relationship 1
 Bank as a Trustee 2
 Anti-Money laundering, Deposit Products or Services 2
 Payment and Collection of cheques and other negotiable instruments. 3
 Types of Banking Sectors 2

 Introduction to Retail Banking, Retail Banking Products, 1
 , Introduction to Wholesale Banking and International Banking, 2
 Wholesale Banking Products, Financial Intermediaries 1
Section C: Asset - Liability Management
 Definition of assets and liabilities 1
 Asset liability mismatch on the grounds of locations, maturity, return and 2

currency Risks
 Liquidity risk, Interest rate risk, Pre-mature withdrawal and pre-payment 1
risk, Price Risk, Foreign exchange and sector based risk
 RBI guidelines for asset and liability management. 1

 Management of loan portfolio with special reference to Non Performing 3

Assets
 Definition of NPA, Income Recognition and Asset Classification Norms 1
(IRAC Norms)
Section D: principles Regarding lending and Assurance 2
 Loans and Advances: Principles of lending, Different types of loans, 1
 Credit appraisal techniques, Credit management and credit monitoring. 3
 Bank Assurance: Benefits for banks and insurance companies 1

Total 45 Hours
Text Book:
1. Desai, V., Indian Banking: Nature and Problems. Bombay: Himalaya Pub. House,
Latest Editon.
Reference Books:
1. Whittlesey, C.R. Principles and Practices of Money and Banking. New York:
Macmillan Co, Latest Edition.
2. Heffernan, S. A. Modern Banking. Chichester, West Sussex, England: John Wiley
and Sons, 2005. Edition.

Course Title: Insurance and Risk Management

3 1 0 3
Course Objective: This course is intended to develop an understanding among students

about identifying analyzing and managing various types of risk. Besides, the students will be
in a position to understand principles of insurance and its usefulness in business, along with
its regulatory framework.
the concepts of Insurance and risk and manage risk properly.
Section A: Basics of Insurance Hours

 Concept of Insurance 2
 Need for Insurance 2
 Globalization of Insurance Sector 1
 Reinsurance, Co-insurance, Assignment. Endowment 4
Section B: Life and General insurance
 Principles Applicable to life Insurance 1
 Life Insurance Products: Introduction, Traditional insurance products 1
 ULIPs: Linked Life Insurance Products, Types, recent trends 1
 Principles of General Insurance 2
 General Insurance products: Introduction and Classification of Products. 2
 Reinsurance: Characteristics, Types, Growth of reinsurance in India and 3

Global Players in reinsurance.
Section C: Tools for Insurance Management 2

 Control of Malpractices 3
 Negligence, 2
 Loss Assessment and Loss Control 2
 Exclusion of Perils, Actuaries, Computation of Insurance Premium. 3
 Regulatory Framework of Insurance: Role, Power and Functions of 3

IRDA
 Composition of IRDA, IRDA Act'1999 2

Section D: Risk Management

 Concept of Risk 1
 Types of Risk 1
 Managing Risk 2
 Sources and Measurement of Risk, 1
 Risk Evaluation and Prediction 1
 Disaster Risk Management 1
 Risk Retention and Transfer 2
45 Hours
Text Book:
1. Dorfman, Mark S. Introduction to Risk Management and Insurance. Englewood
Cliffs, N.J: Prentice-Hall, Print.
Reference Books:
1. All the three modules of Insurance and Risk Management by Institute of Chartered
Accountants of India
2. Vaughan, Emmett J, and Curtis M. Elliott. Fundamentals of Risk and Insurance. Santa
Barbara: Wiley, Latest Edition.

Course Title: Marketing of Banking and Insurance services

3 1 0 3
Course Objective: The course aims at to acquaint the students with the various aspects of
Marketing of banking and insurance services.
analyse key trends, opportunities and problems in local and regional marketing environments;
research, define and evaluate markets for given banking and insurance services; match them
with corresponding markets, and outline appropriate marketing strategies.
Unit – A Hours
Concept of marketing in financial services sector: Critical aspects of 6
Marketing of Financial Services, Marketing Mix, Market Segmentation.
Concept of Relationship Marketing: Relationship marketing of Financial 7
Services, Types of relationships.
Consumer Behaviour in Financial Services: Understanding Consumer
5
Needs, Defining goals and objectives, Purchase process of Services,
Components of customer expectations.
Unit – B
Designing the Communication Mix for Financial Services: Various
communication challenges, Educational and Promotional objectives,
6
Advertising and communication – advertising as a communication process,
medias of advertisements-Drafting of statutory advertisements for public
issue of shares etc.
Pricing and Revenue Management: Objectives of Pricing Strategies, The 4
Pricing Tripod, Total cost of service.
Unit – C
Service Environment: Planning a Service Environment, Selection of
Environmental design elements, Impact of Service Environment on 5
Customers.
Customer Feedback: Aspects of Customer Feedback, Importance, Impact 4
on Retention, Building a customer feedback system.
Unit – D
Role of Technology in Marketing of Financial Services: Role of Internet,
4
E-Banking, Using websites for Service Delivery, Concept of CRM.
Ethics in Marketing: Ethical issues in the marketing of financial services,
Ethics in relation to the individual and society as a whole, Unethical 4
behaviour in financial services marketing: fraud, misrepresentation, mis-
selling, misleading information, discrimination.
45 Hours

Reference Books:
1. Harrison, T. Financial Services Marketing. Harlow, England: Pearson Education,

Latest Edition.
2. Kotler, P., and Gary A. Principles of Marketing. Englewood Cliffs, N.J: Prentice Hall,
Latest Edition.
3. Meidan, A. Marketing Financial Services. Basingstoke: Macmillan Business, Latest
Edition. .

Course Title: Corporate Banking

3 1 0 3
Course Objective: The course aims to enable the students to acquire the Knowledge of Bank
Management.
the scenario for management of Banks.
Section A: Overview of Commercial Banking in India Hours

 Role and Functions of Commercial Banks 2
 Indian Banking in Pre-Nationalisation and Post-nationalisation Phases 2
 Indian Banking in Pre-Nationalisation and Post-nationalisation Phases 1
 Banking Sector Reforms and their Implications on Indian Banking Sector 1
 Changing Role of Indian Banks 2
 Reforms and Restructuring of Bank Management 1
 Management of Private Sector Banks and Public Sector Banks 1
Section B: Functions of Bank Management

 Planning, Organising, Directing, Coordinating, Controlling 3
 Hierarchy of Management and functions at Each Level – Strategic 2
Planning in Banks
 Budgeting in Banks 3
 RBI and its Role in Bank Management and Regulation, 2
 Prevention of Money laundering Act, 2002. 3
Section C: Credit Management in Banks
 Principles of Sound Bank Lending 3

 Loan Policy 2
 Credit Appraisal and Credit Decision Making 1
 Monitoring and Review of Loan Portfolio 3
 Management of Non-Performing Assets (NPAs 3
 Debt Restructuring 1
Section D: Bank’s Investment Policy
 SLR Requirements 2
 Nature and Significance of Investment Management in Commercial 1

Banks
 Fundamental Principles of Security Investment 2
 Reviewing Investment Portfolio 2
 Organisation of Investment Function in Bank. 3
45 Hours
Text Book:
1. General Bank Management, Indian Institute of Banking and Finance, Macmillan.

Latest Edition.
Reference Books:
1 Khan, M Y. Indian Financial System: Theory and Practice. New Delhi: Vikas, Latest
Edition.
2 Vohra, M. Indian Financial System. New Delhi: Anmol Publ, Latest Edition.

Course Title: Foundations of Actuarial Sciences

Course Code: MGT682
L T P Credits
3 1 0 3
Course Objective: The course aims at training the students in valuations of actuarial
sciences for insurance services.
calculate the premiums and claims for insurance business.
Unit-A Interest and Annuities Hours
 Meaning and need of Interest and Annuities for Actuarial Valuations 2

 Simple and Compound Interest, Compound Interest Table, Present Value 3
,Nominal and Effective Rates of Interest, Discount and Discounted
Value, Varying Rates of Interest, Equation of Value, Equated Time of
Payment
 Present Value of Immediate Annuity, Accumulated Value of Annuity , 4
Present Value and Accumulated Value of Deferred Annuity
 Introduction, Increasing Annuity, Varying Rate of Interest, Decreasing 3
Annuity.
Unit B: Redemption, Investment Yield Probability and Mortality
 Introduction – Repayment of Loan by uniform instalments – Redemption 2

of Loan by Sinking Funds
 Capital Redemption Policies – Office Premium – Surrender Value. 2
 Introduction – Nominal and Effective rate of Interest 2
 Weighted rate of return, time weighted rate of return, Linked internal rate 2
of return
 General Definitions of Probability – Properties – Permutations and 2
Combinations.
 Introduction – Different Mortality Functions 2
Section C: Life Assurance Premiums and Annuities
 General Considerations 2
 Assurance Benefits 3
 Pure Endowment Assurance 1
 Endowment Assurance 1
 Term Assurance 1

 Whole Life Assurance 1

 Introduction Commutation Function 1
 Deferred Life Annuities Temporary Immediate Life Annuity 1
 Variable Life Annuity and Increasing Life Annuity 3
Section D: Net Premium Assurance and Annuity plans

 Natural Premiums 1
 Level Annual Premium 3
 Symbols for Level Annual Premium 3
 Consequences of Charging Level Premium 1
 Consequences of Withdrawals. 2
45 Hours
Reference Book:
1 Supplements issued by insurance Institute of India “Foundations of Actuarial
Sciences, Chapter 1 to 15.
2 Foundations of Casualty Actuarial Science. New York, NY: Casualty Actuarial
Society, Latest Edition.

Course Title: Management of Banking and Insurance Operations

Course Code: MGT683
L T P Credits
3 1 0 3
Course Objective: This course involves a study of laws related banking and insurance
industries. It will equip the students to work comfortably in banking and insurance industry.
Learning Outcomes: After studying this course, students will be able to understand how the
banking and insurance industries are affected by legal environment and learner will be
equipped with abilities to understand these laws and reflect on current legal issues.
Unit – A (Banking Introduction) Hours

 Relationship between banker and customer 1
 Law and procedure governing banking instruments 2
 Management of assets- liabilities in commercial bank 2
 Lending policies, Risk and profitability planning 2
 Law relating to Banking Regulation 3
 bankers’ book evidence 1
 Recovery of debts due to banks and financial institutions. 2
 New Banking Practices- Bancassurance, Green Banking, financial
Inclusion
Unit- B (Banking Operations)
 General Bank Operations(Front End Operations and Back Office 4
Operations)
 Concept of Clearing System 3
 Deposit mobilization - Documentation 5
 International Banking 2
Unit- C (Insurance Introduction)
 Life insurance- law relating to Life Insurance, general principles of life 3
insurance contract, proposals and policy, assignment and nomination, title
and claims, concept of trusts in life policy, Life Insurance Corporation -
role and functions.
 General insurance: law relating to general insurance, different types of 2
general insurance, general insurance and life insurance, nature of fire
insurance; various types of fire policy; subrogation; double insurance;
contribution; proximate cause; claims and recovery

 Accident and motor insurance: Nature, disclosure, terms and conditions; 2

claims and recovery, third party insurance, compulsory motor vehicle
insurance, accident insurance , Deposit and credit insurance: nature, terms
and conditions, claim, recovery, etc, public liability insurance; emergency
risk insurance
Unit- D (Insurance Operations)
 Documentation 5
 Claim Settlement 6
45 Hours
Text Book:
1. ICSI, Banking and Insurance: Law and Practice, Taxman. Latest Edition.
Reference Books:
1. Gordon, E, and Natarajan K., Banking: Theory, Law and Practice. Mumbai: Himalaya
Pub. House, Latest Edition.
2. Whittlesey, C. R. Principles and Practices of Money and Banking. New York:
Macmillan Co, Latest Edition.

Course Title: Underwriting and Claim Management in Insurance

3 1 0 3
Course Objective: Students will learn the mechanism of underwriting and claims settlement
so that they can understand the conceptual framework of underwriting of insurance.
Learning Outcomes: After studying this course, students will be able to develop an
understanding of conceptual framework of underwriting of insurance.
Unit – A Hours
 Underwriting- Meaning, functions, importance. insurance – Profile of an 4
Underwriter , Types of Underwriter
 Risk selection Classification and Rating, Retentions and Reinsurance 5
 Underwriting Philosophy and Guidelines 3
 Organisation of underwriting 3
Unit- B
 Underwriting Information, underwriting Decision 2
 Methodology and Procedures of Underwriting 5
 Structure of underwriting portfolio 3
Unit- C
 Underwriting Policy and Practice 3
 Rate Making 3
 Budgeting and Monitoring Results of Underwriting 2
Unit- D
 Claims- Meaning, Classification, Claims Procedure and Claimants, 4
Claims Procedure and the Insurer
 Claims Settlements and Disputes, Claims Management Systems and 4

Organization Structure
 Claims Cost and Cost Effective Settlement 4
45 Hours
Reference books:
1. Briys, E, and François, V., Insurance: From Underwriting to Derivatives : Asset

Liability Management in Insurance Companies. Chichester [England], John Wiley,
Latest Edition.
2. Allan, I. Insurance Claims, Damaged Equipment: Your Guidebook to Heavy
Equipment and Truck Claims. Victoria, BC: Trafford, Latest Edition.

Course Title: Micro Financing

3 1 0 3
Course Objective: Students will learn the various operational aspects of Micro-finance like
financial product, financial management, risk management and governance issues of micro
finance.
Learning Outcomes: After studying this course, students will be able to develop skills in
understanding the governance issues of micro finance.
Unit – A Hours
 Meaning, Objectives , Scope, Lessons from International Finance 2
 Micro-Finance as Development Tool 3
 Evolution and Character of Micro-Finance in India 2
 Micro-finance- Delivery Methodologies 3
 Legal and Regulatory Framework 3
Unit- B
 Micro- Finance in India- Present and Future 2
 Some Innovative and Creative Micro- Finance Models 4
 Impact of Micro- Finance 3
 Emerging Issues 2
 Impact Assessment and Social- Assessment of MFIs 3
Unit- C
 Financial Products and Services 4
 Financial Accounting and Reporting 3
 Revenue- Models of Micro-Finance 3
Unit- D
 Risk Management 3
 Basics of Banking 2
 Development Banking and Priority Sector Banking 3
45 Hours
Text Book:
1. Zipkin, P. Micro-finance Perspectives and Operations, McMillan, Latest Edition.
Reference books:
1. Yadav, R.J. Microfinance, Paradise Publishers, Latest Edition.

2. Roy, A. and Dutta, S. Economic and Social Impact of Micro-Financing Poor Through
Shgs, Lambert Academic Publishing, Latest Edition.
GROUP (G)
International Business

Course Title: Foreign Trade Documentation and Trade Finance L T P Credits

Objective: The course aims at providing and understanding of foreign exchange, export
financing, Export – Import procedures and the various operations involved. The main
emphasis is laid on developing a systematic approach to handling foreign trade transactions
and the paper work thereto.
Learning Outcome: After the completion of the course, the students will be familiarized
with the understanding of foreign exchange, export financing, Export – Import procedures
and the various operations involved. In addition, students will be learned to handle foreign
trade transactions and the paperwork thereto.
Unit – A Hours
Documents for starting up a new export venture; aligned documentation system:

4
meaning, rationale, various documents, EDI initiative
Methods of payment: advance payment, open account, consignment sales,

documents against acceptance (D/A), documents against payment (D/P) 2
Letter of credit; pre shipment credit: meaning, procedure, rates, documents

5
needed; post shipment credit: meaning, procedure, types and documents needed.
Unit – B
Export credit and guarantee corporation (ECGC): export credit insurance,

insurance policies, FEMA. 4
Bank guarantees and special schemes, role of ECGC. 4
Theories and practice of foreign exchange rate determination, floating and fixed
exchange rates. 4
Exchange control regulations and procedures in India

3
Unit – C
Processing of an export order: stages in implementing export transaction;

procedure and documents needed for claim. 3
Procedures and documents related to quality control – ISO 9000, ISO 14000 4
Marine insurance: types of marine insurance, marine losses

4

Unit – D
Customs and port clearance.

3
Import procedures and documents 2
Inco terms
3
45 Hours
Reference Books:
1. Johnson, T. E, and Donna L. B. Export/import Procedures and Documentation. New
York: AMACOM, Latest Edition.
2. Malhotra, S. K. Export and Import Management. New Delhi: Adhyan Publishers and
Distributors, Latest Edition.
3. Lall, G S. Finance of Foreign Trade and Foreign Exchange. Delhi: H.P.J. Kapoor,
Latest Edition.
4. Jain, S. C., International Marketing Management. Belmont, Calif: Wadsworth, Latest
Edition.

Course Title: Global Marketing Management L T P Credits

Course Objective: This course aims to acquaint the students with global marketing
environment and to build understanding of principles international marketing.
Learning Outcomes: Students will be able to apply the knowledge for the global marketing
practices.
Unit – A: Understanding the global marketing environment Hours

 Meaning of global marketing 2
 Changes in the global marketing environment 2
 Organising of global marketing 2
 The global marketing environment (political, legal, socio-cultural, 2

technical, economic)
UNIT – B: Market planning and development of global marketing
strategies
 Corruption in global markets 2
 Opportunity analysis and selection of markets 2
 Market entry strategies 1
 Competitive advantage 2
 Product and brand management 2
 Global services marketing 2
 Global communications 2
UNIT – C: Global marketing distribution relationship and pricing
 Approach to manage supply chains 3
 Factors affecting supply chain decisions 2
 Collaboration of supply chain 2
 Market responsive supply chain strategies 2
 Managing marketing relationships 2

 Pricing strategies and factors affecting global pricing decisions 1

UNIT – D: Coordinating global marketing operations

 Sales force management 3
 International sales management decisions 3
 Sales negotiation and culture 2
 Role of trading 3
 Global control mechanisms
 Issues in global organisational structures 1

Total 45 Hours
Text Book:
1. Lee, K. and Carter, S., Global Marketing Management: Changes, New Challenges,
and Strategies. Oxford: Oxford University Press, Latest Edition.

Course Title: Global Strategic Management L T P Credits

Course Objectives: To explain the evolution of international business and strategy to enable
the students to analyze the important factors in strategic international environment.
Learning Outcome: The students will be able to appreciate the role of strategic environment
in MNE strategy.
UNIT-A Hours
 Introduction to Global Strategy, Role of Globalization, Impact of 3

Globalization on Developing Countries,
 Managing Competition in Global Markets, Porters Five Force 3

Framework in Global Business, Role and application of Generic
strategies in Global Business, Strategic Resource Management
 Value Chain analysis in Global Business, VIRO Framework, 4

Strategic Role of Cultures and Sub Cultures, Strategic Role of
Ethics, Strategic Response Framework.
UNIT-B
 Concept of International Entrepreneurship, Comprehensive model 3

of entrepreneurship, Entry barriers for firms going Global,
entrepreneurial strategies
 comprehensive model of foreign market entries, Distinguishing 3

features of trading mode, passive participation mode
 active or direct participation mode, Risk associated in Going 3

Global, IJV, Strategic alliances, Major strategic issues in
international mergers and acquisitions (MandA)
 Rules of successful MandAs, comprehensive model ofstrategic 3

alliances and networks.
UNIT-C
 International competitiveness and competitive scope, 3
Diversification and concentration strategies for international
competitive advantage
 Types of Diversification, Considerations in Global Business 3

Management,comprehensive model of diversification

 Multinational Strategies and Structures, Comprehensive modelof 4

multinational strategy
 structure and learning, relationship between multinational strategies 3

and structures Application
 Strategic Innovation and Knowledge management in Global 3

Business.
UNIT-D
 Concept of Global Corporate and Social 1

Responsibility,comprehensive model of corporatesocial
responsibility
 Corporate Sustainable development, Need of CSR activities, Role 1

CSR in sustainable development
 Concept of Private Equity, Corporate Governance at Global Level, 2

comprehensive model of corporate governance
 Concept of Family Business Going Global. 3
Total 45 Hours
Text Book:
1. Peng, M. W. Global Strategic Management. Mason, Ohio: South-Western, Latest
Edition.
Reference Books:
1. Ketelhö hn, E. W. International Business Strategy. Oxford: Butterworth Heinemann,
Latest Edition.
2. Mellahi, K., Jedrzej G. F. and Paul N. F., Global Strategic Management. Oxford:
Oxford University Press, Latest Edition.

Course Title: International Business Law L T P Credits

Course Code: MGT655
3 1 0 3
Course Objective: This course introduces the students to commercial law in undertaking
international business.
Learning Outcomes: After studying this course students will improve their understanding
of the importance of national and global law to take decisions in international business.
Unit – A (Legal Environment of International Business ) Hours

 Introduction to International Business 3
 International Law and the World’s Legal Systems 3
 Resolving International Commercial Disputes 4
Unit- B (International Sales, Credits, and the Commercial Transaction
 Sales, Contracts and Excuses for Non- Performance 4
 The Documentary Sale and Terms of Trade 3
 The Carriage of Goods and the Liability of Air and Sea Carriers 3
 Bank Collections, Trade Finance and Letters of Credit 4
Unit- C (International Law)
 GATT Law and the World Trade Organisation 4
 Laws Governing Access to Foreign Markets 3
 Regulating Import Competition and Unfair Trade 2
 Imports, Customs and Tariff Law 2
 The Regulation of Exports 2
Unit- D (Regulation of International Marketplace)
 International Marketing Law 2
 Licensing Agreements and the Protection of Intellectual Property Rights 3
 Host Country Regulations 3
45 Hours
Text Book:
4. Schaffer, R., Beverley E. and Filiberto A. International Business Law and Its
Environment., Ohio: West Educational Pub. Co. Latest Edition.

Course Title: Global logistics and Supply Chain Management L T P Credits

Course Code: MGT686
3 1 0 3
Course Objective: The objective of the course is to make students acquaint with the present
scenario of global supply chain management systems keeping in view modern information
infrastructures and latest supply chain designs.
Learning outcome:
Students will learn basics of supply chain management and their importance in global
markets and will able to handle the various constraints which may arise during business
functioning.
Unit-A 11 Hours
Introduction to supply chain management, Globalization and International trade, Supply
chain strategies, Logistics service providers
Unit-B 11 Hours
Procurement and outsourcing, Inventory management, Warehousing and Materials
management, Transport in supply chains
Unit- C 11 Hours
Information flows and technology, Logistics and financial management, Measuring and
managing logistics performance.
Unit- D 12 Hours
Supply chain-vulnerability, risk, robustness and resilience. Integration and collaboration,
Sustainable Logistics and supply chain systems, New supply chain designs.
45 Hours
Text Books:
1. Mangan, J., Chandra L. and Tim B. Global Logistics and Supply Chain Management.
England: John Wiley and Sons, Latest Edition.
Refrence Books:
1. Waters, C D. J., Global Logistics: New Directions in Supply Chain Management,

London: Kogan Page, Latest Edition.
2. Long, D. International Logistics: Global Supply Chain Management. Norwell,
Mass: Kluwer Academic Publishers, Latest Edition.

Course Title: International Financial Management L T P Credits

Course Code: MGT687
3 1 0 3
Course Objective: This course introduces the students to provide an understanding of the
important features of international financial management and the real problems of
Multinational Corporation within an environment of free flows of foreign capital and floating
exchange rates.
Learning Outcomes: After studying this course students will be able to understand how
companies’ financial management is affected international trade and learner will be equipped
with abilities to understand mechanics of free flows of foreign capital and floating exchange
rates.
Unit – A (Introduction of Multinational Financial Management) Hours
 Financial Management in Global- rise of Multinational Corporations 3
 Relationship of Multinational Financial Management with domestic 4
Financial Management
 Financing the Multinational Corporation, International Monetary System 4
 Foreign Exchange Rate Determination and Currency Forecasting - Spot 5
Market and Forward, Market, Exchange Rate Equilibrium, Asset Market
model of Exchange Rates, Purchasing Power Parity, Intervention of Central
Bank in Determination of Exchange Rates.
Unit- B (Translation and Transaction Exposure)
 Managing Translation and Transaction Exposure 3
 Measuring Translation and Transaction Exposure 4
 Foreign market entry and country risk management 3
Unit- C (Cross border Capital Budgeting)
 Cross border Capital Budgeting- Meaning 4
 Calculation of Cash Outlay and Future Cash Inflows for Parent and 3
Subsidiary.
Unit- D (Foreign Exchange Risk Management)
 Foreign Exchange Risk Management - Currency Futures and Options 4
Market, Swaps, Interest Rate Forwards and Futures
 Foreign Exchange Instruments 4
 Swaps 4
45 Hours
Text Book:
1. Shapiro, A. C. Multinational Financial Management. Boston: Allyn and Bacon, Latest
Edition.
Reference books:
1. Apte, P G. International Financial Management. New Delhi: Tata McGraw-Hill Pub,

Latest Edition.

Course Title: WTO and RTAs L T P Credits

Course Objective: To enable the students to know what is the importance of WTO and
regional trade arrangements to the world economy and how can they be used in the
betterment of the growing economies.
Learning Outcomes: Students will be able to handle the intricacies of international business
in the context of WTO and RTAs
UNIT-A 10 Hours
WTO- Formation, historical prospective, functions and structure, GATS(General
Agreement on trade in services), TRIPS (Trade related intellectual property rights)
and TRIMS (Trade related investment measures) and their importance to business
and world economy. Dispute Settlement Board and Mechanism, WTO consultation
process, Subsidies
UNIT-B 12 Hours
Regional Trade Agreements, Proliferation of regional trade agreements which
represent a significant challenge to WTO regime. The co-existence of RTAs and the
WTO raises critical issues of fragmentation of international trade law and
jurisdictional competition. The Economic Dimension of Regional Trade
Agreements and their Relation to the Multilateral Trading System, The Political
Economy of Regional Trade Agreements, Constitutional Functions of the WTO and
Regional Trade Agreements.
12 Hours
UNIT-C
RTAs and India’s foreign trade, Regional trade blocs and its role with India in
International Business. How Free Trade Areas and their Rules of Origin Comply
with GATT Article XXIV. Services Liberalisation in Regional Trade Agreements -
Bilateral, Regional and Multilateral Agreements Covering Foreign Investment in
Services, TRIPS-Plus Provisions in Regional Trade Agreements. Competition Law
and Regional Trade Agreements, The WTO, Regional Trade Agreements and
Human Rights, Sustainable Development in Regional Trade Agreements, Dispute
Settlement in Regional Trade Agreements and the WTO
UNIT-D 11 Hours
Evaluation of Regional Trade Agreements (RTAs) among developed and
developing countries, Study of NAFTA SAFTA,, EU, ASEAN, GCC, OPEC,
COMESA,ECOWAS, SAARC, PARTA,CROP. Overlaps and Conflicts of
Jurisdiction Between the WTO and RTA's
Applicability of WTO Law in Regional Trade Agreements: Identifying the Links
Text Book:
Bartels, L., and Federico O., Regional Trade Agreements and the WTO Legal System.
Oxford: Oxford University Press, Latest Edition.
Reference Books:
1. Rao, P. K. WTO: Text and Cases. New Delhi: Excel Books, Latest Edition.
2. Paul, J., International Business. New Delhi: PHI Learning, Latest Edition.

Course Title: Cross Cultural Management

L T P Credits
Course Code: MGT619
3 1 0 3
Course Objective: To understand Cross Cultural Management issues, relate them to

managerial practice, provide exposure to the diverse management styles across the globe and
impart understanding of different approaches to comparative analysis of each management
style.
Learning Outcomes:
The students will develop the ability to integrate and apply management concepts in different
work cultures; will appreciate cross-cultural and ethical issues faced by managers in global
enterprises.
UNIT-A Hours
 The Concept of International Comparative Management 3
 Definition of Culture 3
 Impact of the culture on International Business. 4
UNIT-B
 Kluckhohn and Strodtbeck`s Cultural Dimension 3
 Hofstede’s Cultural Dimensions, 3
 Trompenaars Cultural Dimensions, 3
 Hall and Hall’s Cultural Dimensions 3
UNIT-C
 Japanese Style of Management, German style of Management, UK 3

style of Management,
 French style of Management, Spanish style of Management, Style 3

of Management of United States companies
 Management Characteristics of West European Companies, Styles 4
of Management in African Countries,
 Style of Management of Latin American Countries, Indian style of 3

Management
 Differences in managerial behaviour , Cultural influences on 3
leaders and their behavioural patterns

UNIT-D
 Management of Multinational Companies - Problems and Prospects 1
 MNCs in an International environment 1
 Communication and International Negotiation- Culture and 1

Communication
 Major Obstacles to Intercultural Communication, 1
 Nonverbal Communication 1
 Subtle art of negotiation, Managing Negotiation with Multinational 2

Companies
45 Hours
Text Book:
1. Daniels, J. D., and Lee H. R. International Business: Environments and Operations.
Reading, Mass: Addison-Wesley. Latest Edition.
Reference Books:
1. Griffin, R.W., and Michael W. P., International Business. Upper Saddle River, NJ:
Prentice Hall. Latest Edition.
2. Hibbert, E P. International Business: Strategy and Operations. Houndmills,
Basingstoke, Hampshire: Macmillan Business, Latest Edition.
3. Hill, C. W. L. International Business: Competing in the Global Marketplace. Boston,
Mass: McGraw-Hill/Irwin, Latest Edition.
4. Rugman, A. M., and Richard M. H., International Business. Harlow, England:
Prentice Hall/Financial Times, Latest Edition.
5. Negandhi, A. R., International Management. Boston: Allyn and Bacon, Latest
Edition.

GROUP (H)
Healthcare Management

Course Name: Health Services System and Hospital Management Information System
3 1 0 3
Course Objective: The objective of the course is to familiarize the students with the various
issues related to hospital and health management information system to cater the needs of the
patients in cost effective manner in health service sector. In addition, to impart the
knowledge about the importance, need and functions of healthcare departments and various
policies and procedures in the support services provided by these departments.
Learning Outcome: After the completion of the course, the students will be acquainted with
various issues related to hospital and health management information system so as to cater
the needs of the patients in cost effective manner in health service sector. The students will
also be able to understand the importance, need and functions of healthcare departments and
various policies and procedures in the support services provided by the departments.
Unit 1 Hours
Out Patient Management (OPD): 5
-Registering a new OPD patient
Acquiring of patient demographic details
Assigns an unique Central Patient Identifier(CPID) to Identify a
patient across OPD and IPD on first visit
Assigns an unique OPD Registration Identifier(OPID)
Automatic fixing of appointment schedule (Location, Date, Time
and Doctor)
Generate OPD Card
Request for an appointments
Cancellation of an appointment
-Registering a patient on revisit to OPD for re-consultation
-Registering a patient on revisit to pharmacy for repeat medicine
-Generates MIS Reports
-Enquiry
Investigations (LABS): I 5
-Sample collection entry for each test
-Test Result / Investigation Entry for each test
-Generates report on each test result
-Lab reports can be viewed on-screen
-Scheduling and monitoring of Lab inventory
-Generates MIS and DSS reports for each Labs
-Enquiry
Unit – B
Inpatient Management (IPD): 5

-Admission processing (assigns a unique IPID, Bed No., Ward No. etc.)
-Discharge processing along with discharge reports.
-Transfer between the same or different departments, and within wards
-Capturing basic data regarding health and treatment (Temperature, Blood
Group etc.)
Diet prescriptions and diet scheduling

Drug prescriptions and drug scheduling

Lab Investigations and OT scheduling
Maintains and monitors appointment.
-Maintains and monitors bed occupancy
-Maintains and monitors patient at ICU
-Generates reports on admission, discharge, transfer, death, bed occupancy, etc.
Central Store Management: 5
-Issue and distribution of items
-Keep track of items issued to different departments.
-Maintain stock accounting of all items
-Keep track of indents raised.
-Keep track of received items
-Generates Weekly / Monthly / Yearly stock and consumption reports e.g.,
items Arrival / issued, D.R.R for OPD Pharmacy and keeps a record of all
supply orders, challans and invoice details.
-Duty Rosters of stores
-Enquiry.
Unit – C: Health Services System:
Administrative Services: 4
Executive Suite, Professional Service Unit, Financial Management Unit,
Nursing Service Administration Unit, Human Resource Management, Public
Relation Department, Marketing Department.
Other Supportive Services: 8
Admitting department, Medical Records Department (MRD), Central
Sterilization and Supply Department (CSSD), Pharmacy, Materials
Management, Food Services Department, Laundry and Liner Services,
Housekeeping, Volunteer Department; IT and Health – Telemedicine services.
Unit – D
Public Areas/Staff Facilities:

Entrance/lobby, Waiting area, Gift shop/Book Shop/Florist, Coffee Shop cum- 6
Snacks Bar, Meditation/Quiet room, Staff facilities; Management of Hospital
Parking and Traffic Control.
Utility Services:
7
Engineering Department, Maintenance Department, Clinical (Biomedical
Engineering), Electrical System, Air Conditioning System, Water supply and
sanitary system, Centralized Medical gas system, Communication system,
Environment Control, Solid Waste Management, Transportation and
Ambulance services.
45 Hours
References:
1. Kovner, A.R., and Duncan N., Health Services Management: Readings and
Commentary. Ann Arbor, Mich: Health Administration Press, Latest Edition.
2. Austin, C.J., and Charles J. A., Information Systems for Health Services
Administration. Ann Arbor, Mich: AUPHA Press/Health Administration Press, Latest
Edition.

Course Title: Epidemiology and Biostatistics L T P Credits

Course Objectives: The objective of bio-statistics is to give broader understanding of the
statistical concept and techniques for research study only and to develop an understanding of
basic management science techniques and their role in managerial decision - making.The
objective of epidemiology is to understand about the communicable and non communicable
diseases.
Learning Outcome: After the completion of the course, the students will be acquainted
about the statistical concept and techniques for research study and their role in managerial
decision - making. The course of epidemiology will understand the students about the
communicable and non communicable diseases.
Unit – A Hours
Frequency distribution, measures of central tendency and dispersion:
Conceptual issues - Frequency distribution - characteristics and diagrams -
5
Arithmetic mean. Median, Mode, position of averages, percentiles -
Geometric mean and Harmonic mean - selection of appropriate measures of
central tendency
Measures of dispersion - concept of range - main deviation - Interquartile
5
range, variance and standard deviation - coefficient of variation and method
of calculating standard deviation.
Unit – B
Linear Regression and Correlations and Tests of Significance:
7
Introduction - Scatter diagram, correlation and regression – correlation
coefficient and regression equation and restriction - Multiple regression.
Introduction to procedures, test of significance for large and small samples -
7
Estimations for large and small samples - distribution of chi - square -
formula, degree of freedom - application and misuses of chi-square test.
Unit – C
Basic Concepts of Epidemiology:
Basic concepts and methods of Epidemiology and application to the variety of
disease problems– Health for all and primary Health care – Clinical trails – 5
community trails – ethical considerations – inference from epidemiological
studies.
Basic measurement in Epidemiology including measures of mortality and 4
morbidity, Methods in Epidemiology. Investigation of an epidemic out break.
Unit – D
Methods in Epidemiology:
Infectious disease epidemiology,Malaria, Filarial, Tuberculosis, Leprosy, 5
IDS, and STD.
Non-infectious epidemiology related to Non Communicable diseases – 3

Cancer, Blindness, Diabetes.

Mental Health Reproductive and child health programme (RCH)-Health
4
related national programmes –Integrated Child development scheme
45 Hours
Reference Books:
1. Berenson, M. L., and David M. L. Basic Business Statistics: Concepts and
Applications. Englewood Cliffs, N.J: Prentice Hall, Latest Edition.
2. Eason, G, C. W. Coles, and G Gettinby. Mathematics and Statistics for the Bio-
Sciences. Chichester, Eng: Ellis Horwood, Latest Edition.
3. Lilienfeld, D.E., Paul D. S., and Abraham M. L. Foundations of Epidemiology. New
York: Oxford University Press, Latest Edition.

Course Title: Healthcare Law, Policy and Ethics L T P Credits

Objectives: The course has been designed to enable the students to have knowledge
regarding legal aspects of Health Care Management and to understand the implications of
legal provisions.
Learning Outcome: After the completion of thecourse students will have knowledge
regarding legal aspects of Health Care Management and understanding about the implications
of legal provisions.
Unit – A Hours
Code of Medical Ethics
4
Code – Duties of Physician to their patents – Duties of Physician to the
profession at large – duties of Physician to the profession in consultation –
Duties of Physician to the profession to the public – Disciplinary action. 3
Unit – B
The Medical Termination of Pregnancy Act 1971 and The Prenatal
Diagnostic Techniques Act 1994.
Indication or Grounds of MTP – Requirements for MTP – Complications of 4
MTP – doctor and Criminal abortion.
Regulation of genetic counseling center – Regulation of pre –natal diagnostic
technique– Determination of Sex prohibited – dying Declaration – Definition –
Precautions –Procedure of Recording – Special Circumstances – Importance 8
(section 32 and 157 ) of Indian Evidence Act ) – Death Certificate – Precautions
while issuing death certificate – contents of Death Certificate - Importance of
Death certificate.
Unit – C
Medical Jurisprudence
Introduction and Legal Procedure – Medico legal aspects of death injuries – 6
General aspects – Medical ethics – consumer Protection Act.
Medico Legal Aspects – Importance – Sterility – Sterilization and Artificial 6
Insemination – Medico Legal aspects of Psychiatric and mental health –
Toxicology - Laws Relating to toxicology – Organ Transplantation At – Tamil 6
Nadu clinics Act.
Unit – D
Legal Framework for Hospitals
Introduction to Legal framework – Patient’s rights and provider’s responsibility 5
Medical Malpractices 3
45 Hours
Reference Books:
1. Malik, V., and Mazhar H., Law Relating to Drugs and Cosmetics. Lucknow: Eastern
Book Co, Latest Edition.
2. Pozgar, G.D., and Nina M. S., Legal Aspects of Health Care Administration.
Gaithersburg, Md: Aspen Publishers, Latest Edition.
3. Harman, L.B. Ethical Challenges in the Management of Health Information.
Gaithersburg, MD: Aspen Publishers, Latest Edition.

Course Title: Healthcare Marketing L T P Credits

Course Objectives: The objective of the course is to familiarize the students with healthcare
marketing and to understand the internal and external factors that influence consumer
decision making related to healthcare.
Learning Outcomes: At the conclusion of this course, the student will have an
understanding of marketing and the marketing planning process. The student will also learn
about the effect of marketing on a healthcare organization’s long-term success.
Unit – A Healthcare Marketing: History and Concepts Hours

The History of Marketing in Healthcare, The Challenge of Healthcare 3
Marketing, The Evolving Societal and Healthcare Context
Basic Marketing Concepts, Marketing and the Healthcare Organization 4
Unit – B Understanding Healthcare Markets

The Nature of Healthcare Markets 2
Healthcare Consumers and Consumer Behavior 4
Healthcare Products and Services 4
Factors in Health Services Utilization 3
Unit – C Healthcare Marketing Techniques

Marketing Strategies, Promotion 4
Advertising and Sales 4
Emerging Marketing Techniques 4
Unit – D Managing and Supporting the Marketing Effort

Managing and Evaluating the Marketing Process 4
Marketing Research in Healthcare 3
Marketing Planning, Sources of Marketing Data 3
The Future of Healthcare Marketing 3
45 Hours
Reference Books:
1. Belinda E.N.A., Hammond B. and Polly G. Z., Newberry Sheehy's Manualof
Emergency Care, Latest Edition.
2. Steven G. H. and Eric N. B., Health Care Market Strategy. Jones and Bartlett
Publishers. Latest Edition..
3. Fortenberry, J.L., Health Care Marketing: Tools and Techniques. Sudbury, Mass:
Jones and Bartlett Publishers, Latest Edition.
4. Berkowitz, E.N. Essentials of Health Care Marketing. Sudbury, Mass: Jones and
Bartlett Publishers, Latest Edition..

Course Title: Medical Emergency System L T P Credits

Course Objectives: The objective of the course is to develop an understanding about the
quality of emergency medical care.
Learning Outcome: the students will be familiarized with the understanding about the
quality of emergency medical care.
Unit –A Hours
Introduction to Medical Emergency System
Introductory aspects of emergency medical care. Emergency Medical Services
3
system, roles and responsibilities of the First Responder, quality improvement,
and medical oversight.
Well-Being of the First Responder
emotional aspects of emergency medical care, stress management, introduction
to Critical Incident Stress Debriefing (CISD), scene safety, body substance 4
isolation (BSI), personal protection equipment (PPE), and safety precautions
prior to performing the role of a First Responder.
Legal and Ethical Issues
scope of practice, ethical responsibilities, advance directives, consent, refusals,
4
abandonment, negligence, duty to act, confidentiality, medical identification
symbols, and crime scenes.
The Human Body
Body systems, anatomy and physiology 2
Unit- B
Airway
Addresses airway anatomy and physiology, how to maintain an open airway,
pulmonary resuscitation, variations for infants and children as well as patients 4
with larynx gectomies, The use of airways, suction equipment and barrier
devices, the management of foreign body airway obstructions.
Patient Assessment
To determine the number of patients, whether additional help is necessary, and
to evaluate the mechanism of injury or nature of illness. Forming a general
5
impression, determining responsiveness and assessing the airway, breathing,
and circulation, priorities of patient care, assessment and management of the ill
or injured patient.
Circulation
Chest compressions and ventilations for adults, children, and infants. 3
Unit-C
Medical Emergencies
Recognition and management of general medical complaints, seizures, altered
mental status, environmental emergencies, behavioral emergencies, 4
psychological crisis, and typical patient situations.
Bleeding and Soft Tissue Injuries
Reviews of the cardio vascular system, the care of the patient with internal and
external bleeding, management of soft tissue injuries and burns, Techniques of 5
dressing and bandaging wounds
Injuries to Muscles and Bones

Anatomy of injuries to the musculoskeletal system. Injuries of the skeletal
system. anatomy of the nervous, system and the skeletal system. Injuries to the 5
spine and head, including the mechanism of injury, signs and symptoms of
injury and assessment
Unit-D
Children and Childbirth
Childbirth
Anatomical and physiological changes that occur during pregnancy, 3
Demonstrates deliveries and newborn care. Anatomical differences in infants
and children, common medical and trauma situations.
EMS Operations
Function as a First Responder in the out-of-hospital environment, an overview
of extrication and rescue operations and information on hazardous materials, 3
mass casualty situations, and basic triage.
45 Hours
Reference Books:
1. Elizabeth S., Kenneth N. and Erik S. S., Advanced Cardiovascular Life Support:
Provider Manual. Amer Heart Association.Latest Edition.
2. John-Nwankwo J., BLS for Healthcare Providers Student Manual: Basic Life Support
Handbook. Amazon Digital South Asia Services, Latest Edition.
1. Ruth E., McCall B.S and Cathee M. T., Phlebotomy Essentials.MT(ASCP). Latest
Edition.
2. Limmer, D, Michael F. O., and Edward T. D., Emergency Care. Upper Saddle River,
N.J: Pearson/Prentice Hall, Latest Edition.
3. Tao Le and Kendall K., First Aid Basic Sciences. McGraw-Hill Medical, Latest
Edition.
4. Walraven, G., Basic Arrhythmias. Upper Saddle River, N.J: Pearson Prentice Hall,
2006. Latest Edition.
5. Paula D., Jon T. and McEvoy M., Emergency and Critical Care Pocket Guide . Jones
and Bartlett Publishers, Latest Edition.
6. Briggs, J. K., Telephone Triage Protocols for Nurses. Philadelphia: Wolter Kluwer
Health/Lippincott, Williams and Wilkins, Latest Edition.

Course Title: Total Quality Management in Healthcare L T P Credits

Course Code: MGT689
3 1 0 3
Course Objective: The objective of this course is to acquaint the students with the basic
concepts of total Quality (TQ) from design assurance to service assurance to give emphasis
on International Quality Certification System ISO 9001:2000 to understand the process
approach to quality management in hospitals.
Learning Outcomes: At the end of the course, the students will be able to apply the concepts
of Total Quality Management in the context of healthcare industry.
Unit – A Hours
Evolution of Quality Management 7
Evolution of quality control, quality characteristics – variable and attributes –
Non conforming and non confirming unit – Defect – Standard or specification –
Quality of design – Quality of conformance – quality of performance – Total
Quality Control.
Total Quality Management
8
Principles of TQM, Implementation Methodology benefits Implementing TQM
Concepts in Hospital Departments – Six Sigma Quality and Quality
improvement Teams – Benefits of quality control.
Unit – B
Process Approach to Quality Management in Hospitals 10
Process understand - Physical Characteristics – Statistical Characterization –
Preparation of process flow diagrams for distinct processes in a hospital quality
aspects of processes in Hospitals Diagnostic services – Nursing services – House
Keeping – Blood Bank – Pharmacy – OPD – Surgery – ICU – CCU – emergency
and Trauma care – Canteen – Hospital Stores.
Unit – C
Process Capability Analysis 10
Quality Control methods and measurement systems specification limits and
control limits – process capability analysis tools – control charts – models –
quality control tools – control charts up.
Unit – D
Quality Assurance Methods Patient Satisfaction and Quality Certification 10
Systems
Quality Assurance in Hospitals Sop’s – patient orientation for total Patient
Satisfaction techniques. International Standards ISO 9000 – 9004 – Features of
ISO 9001 – ISO 14000 –environment Management systems.
45 Hours
Reference Books:
1. Liebler, J.G., Ruth E. L., and Hyman L. D. Management Principles for Health
Professionals. Rockville, Md: Aspen Systems Corp, Latest Edition.
2. Rigolosi, et al, Management in Health Care: A Theoretical and Experiential
Approach. Basingstoke, England: Macmillan, Latest Edition.
3. Koontz, H, O'Donnell C., and Harold Koontz. Essentials of Management. New York:
McGraw-Hill, Latest Edition.

Course Title: Medical Tourism L T P Credits

Course Objectives: To study the significance of medical tourism and to know the marketing
strategies to develop medical tourism
Learning Outcome: After the completion of the course, the students will understand the
marketing strategies of the development of medical tourism.
Unit – A Hours
Introduction
Medical tourism – significance – Medical tourism as an industry – Medical 4
tourism destinations
Types and flow of medical tourists – factors influencing choice of medical 5
destinations
Unit – B
Macro Perspective
Effects of medical tourism in nation’s economy – development of supporting 5
services for medical tourism –
Role of government – private sector – voluntary agencies in promotion of 4
medical tourism
Unit – C
Marketing Strategy
Strategy formulation to attract and retain national and global medical tourists 4
Positioning of Indian medical services – traditional and non traditional – 5
pricing of medical services
Unit – D
Communication
Integrated communication for medical tourists – online and offline 5
communications
Relationship management with medical tourists 4
Emerging Trends
Understanding medical tourists satisfaction – protecting stake holders 9
interest in medical tourism – emerging trends
45 Hours
Reference Books:
1. Bookman, M. Z., and Karla R. B., Medical Tourism in Developing Countries. New
York: Palgrave MacMillan, Latest Edition.
2. Pruthi, R., Medical Tourism in India. New Delhi, India: Arise Publisher and
Distributors, Latest Edition.
3. Watson, S. and Kathy S., Medical Tourism. Santa Barbara: ABC-CLIO, Latest
Edition.
4. Michael. D., Horomitz A. R., Medical Tourism – Health Care in the global economy
(trends), American college of Physician executive, Latest Edition.

Course Title: Health Insurance L T P Credits

Course Objectives: To familiarize with students with the concept of health insurance, its
scope and applicability for creating a better provision for health care. The course will also
develop knowledge in the area of Health Sector Reform with a special emphasis on Indian
health sector related policies.
Learning Outcome: The students will be familiarized with health sector related policies
especially in India. They will also come to know about the importance and monitoring quality
in health care with special emphasis on the tools for quality improvement
Unit – A Hours
Health Insurance for Individual and Group: Standard/Individual, Floater,

Critical illness, Cancer Insurance, Group Health insurance, Cradle care insurance, 5
Road safety Insurance.
Coverage’s, Exclusions, limitations, terms and conditions, Role of Third Party

Administrator for settlement of claim. 5
Unit – B
Special problems in Health Insurance: Adverse selection, moral hazard, co- 4

variate risks, information gap problems;
Mediclaim Scheme: Premium, Penetration, Problem in Coverage. 5
Unit – C
Insurances for Hospital/ Medical establishments: Health Insurance: Uni-Heart

care insurance, Trauma caregroup insurance, Coverages, Exclusions, limitations,
5
terms and conditions.
Liability Insurance: Meaning of Liability, special features of liability insurance, 5

Professional Indemnity insurance for Doctors,
Medical establishments and Liability insurance for hospitals, Coverages,
Exclusions, limitations, terms and conditions 5
Unit – D
Contemporary issues in Health Insurance: Foreign investment in Indian

Insurance Sector, Insurance sector and supervisory approaches, 5
Changing market structure and emerging opportunities, reforms and emerging

6
economic environment for Health Insurance.
45 Hours

Reference Books:
1. Sorell, T., Health Care, Ethics and Insurance. London: Routledge, Latest Edition.
2. Green, M.A., and Jo A. C. R., Understanding Health Insurance: A Guide to Billing

and Reimbursement. Clifton Park, NY: Delmar Cengage Learning, Latest Edition.
3. Berkobien, R., Health Insurance. Salem, Or: Legislative Committee Services, Latest
Edition.
4. Health Insurance and the Uninsured: Background Data and Analysis. Washington,
D.C.: Congressional Research Service, Library of Congress, Latest Edition.
5. Reisinger, Anne L. Health Insurance and Access to Care: Issues for Women. New
York, NY: Commonwealth Fund, Commission on Women's Health, Columbia
University, College of Physicians and Surgeons, Latest Edition.

Course Title: Management of Healthcare for the Elderly

L T P Credits
Course Code: MGT692
3 1 0 3
Course Objectives: The course aims to enlighten students about the complexities of and the
significance of caring elder people within our overall health care system. Along with it, the
students are to familiarize with the current and future challenges facing our healthcare system
with respect to the elderly, especially the reality of its complex and financially challenging
characteristics.
Learning Outcome: After the completion of the course, the students will be familiarized
with the complexities and realities of healthcare system with respect to elderly as well as how
to manage the same.
Unit – A Hours
Introduction / Overview of management of healthcare for the elderly 2
Maintenance of Registered, Record and other documents of old age care 3

Maintenance of daily accounting
Unit – B
Basic knowledge of Sociology. Basic Knowledge of Physiology, Anatomy of 3

Human body and Nursing.
Health- Nursing and First Aid 3
Environment effect and seasonal effect in different regions 2
Problems relating to physical and psychological effect of old aged people 2
Unit – C
Gerontology (Science of ageing) as a discipline, Govt. roles- various project,

policy and law. 3
Maintenance cleanings and discipline in all respect. 2
Specific problems, which might occur for male, female and their care.
2
Old aged disease, Study of food habits of different regions daily food chart.
3
Dietary changes with age.
Medi-claim facilities and their implementation; Contact with various hospitals
for emergency. Shelter and old aged Home. 3

Unit-D
Study of Organising social activities. Counselling (Psychology parts). 5

Daily routine starting from rising in the morning to going for sleeping at night.
Organising prayer, reading, of various religious ‘Grantham’ of different religion as
applicable. Physical exercises like ‘yoga’ and little physical exercise for their healthy
living.
Organising the recreational activities such as, group and discussion, symposium Film 4
show and Entertainment (education mental occupation)
Visit to old age Home and Excursion to some interesting place.
Creating peaceful atmosphere, People – serving the aged. Growing of some flower 4
plants and some agricultural product like fruits and vegetables etc.
Organising games and sports appropriate to old age people. 4

Involvement of boarders for cooking and others management
activities.(Occupational therapy)
45 Hours
Reference Books:
1. Evashwick, C., The Continuum of Long-Term Care. New York: Thomson/Delmar

Learning, Latest Edition.
2. Reisser, P. C., Complete Guide to Family Health, Nutrition, and Fitness. Carol
Stream, Ill: Tyndale House Publishers, Latest Edition.
3. Baltay, M. S., Long-term Care for the Elderly and Disabled. Washington: The Office :
for sale by the Supt. of Docs., U.S. Govt. Latest Edition.
4. Stopp, G H., International Perspectives on Healthcare for the Elderly. New York:
Peter Lang, Latest Edition.
5. Smith, G.P., Legal and Healthcare Ethics for the Elderly. Washington, D.C: Taylor
and Francis, Latest Edition.
6. Cherniack, P, and Neil S. C., Alternative Medicine for the Elderly. Berlin: Springer,
Latest Edition.

Course Title: Community Health and Population Management L T P Credits

Course Objectives: the objective of the course is to provide the knowledge regarding
community health and management of National health programs and to recognize and
identify the elements in designing the strategies for health care delivery for community.
Learning Outcome: After completion of community health and management of National
health programs module, students will be able to recognize and identify the elements in
designing the strategies for health care delivery for community.
Unit – A Hours
Concepts in Health and Disease – Evolution of medicine, public health and
community health; Definition of health: the determinants and relative
concept; Agent – Host – Environmental factors in health and disease, 11
indices used in measurement of health, levels of prevention; Epidemiology
of common communicable diseases and chronic non-communicable
diseases and condition.
Unit – B
Health care delivery system in India : Introduction, Demography and
Family Planning; Maternal and child health; Urban health; Occupational 10
health; Mental health; Community geriatrics; Essential Medicines and
Counterfeit Medicines.
Unit – C
Health Education: Definition, approach in health education, methods,
barrier to effective communication, principles of health education;
International Health Regulations and International classification of diseases, 12
International Health agencies and organizations: WHO, UNICEF, UNOP,
World Bank, UNFPA, CARE, IHO, Notifiable diseases.
Unit – D
National Health Programs : Objectives, strategy, achievements, critical
analysis; Cancer screening and national cancer control program, National
AIDS Control program and NACO, National leprosy eradication program,
Universal immunization program, National vector borne disease control 12
program, RNTCP, RCH, National Program for control of blindness,
National Health Policies, National Population Policy, National Rural Health
Mission.
45 Hours
Reference Books:
1. Park, K. and Park. J E., Park's Textbook of Preventive and Social Medicine. Jabalpur:
Banarsidas Bhanot, Latest Edition.
2. Lindstrand, A., Global Health: An Introductory Textbook. Lund, Sweden: Student
litteratur, Latest Edition.
3. Clark, M. J. D., Community Health Nursing: Advocacy for Population Health. Upper
Saddle River, N.J: Pearson Prentice Hall, Latest Edition.
4. Faruqee, R. and Ethna J., Health, Nutrition, and Family Planning in India: A Survey
of Experiments and Special Projects. Washington, D.C., U.S.A. World Bank, Latest
Edition.

GROUP (H)
AgriBusiness Management

Course Title: Rural Marketing L T P Credits

Course Code: MGT990
3 1 0 3
Course Objectives: The objective of this course is to develop understanding regarding issues
in rural markets like marketing environment, consumer behavior, distribution channels,
marketing strategies, etc.
Learning Outcome:
Unit – A Hours
Concept and scope of rural marketing, nature and characteristics of rural
markets, potential of rural markets in India, rural communication and
11
distribution.
Environmental factors - socio-cultural, economic, demographic,
technological and other environ mental factors affecting rural marketing.
Unit – B
Rural consumer's behaviour - behavior of rural consumers and farmers;
12
buyer characteristics and buying behaviour; Rural v/s urban markets,
customer relationship management, rural market research.
Unit – C
Rural marketing strategy - Marketing of consumer durable and non-durable
goods and services in the rural markets with special reference to product 12
planning; product mix, pricing Course Objective, pricing policy and pricing
strategy, distribution strategy.
Unit – D
Promotion and communication strategy - Media planning, planning of
distribution channels, and organizing personal selling in rural market in 10
India, innovation in rural marketing.
45 Hours
Reference Books:
1. Krishnamacharyulu C & Ramakrishan L. 2002. RurolMarketing. Pearson Edu.
2. Ramaswamy VS & Nanakumari S. 2006. Marketing Mandgement.3rd Ed. MacMillan
Publ.
3. Singh AK & Pandey S. 2005. Rural Marketing. New Age'
4. Singh Sukhpal.2004. Rurol Morkefing. Vikas Publ. House.

L T P Credits
Course Title: Agri-Supply Chain Management 3 1 0 3
Course Code: MGT991
Course Objectives: The course introduces students to the concepts and processes of
agricultural supply chain management, framework for structuring supply chain drivers;
network designs, demand forecasting, inventory planning, sourcing decisions and lT
enablement of supply chain.
Learning Outcome:
Unit – A Hours
Supply Chain: Changing Business Environment. SCM: Present Need;
Conceptual Model of Supply Chain Management; Evolution of SCM; SCM 11
Approach; Traditional Agri. Supply Chain Management Approach; Modern
Supply Chain Management Approach; Elements in SCM.
Unit – B
Demand Management in Supply Chain: Types of Demand, Demand
Planning and Forecasting; Operations Management in Supply Chain, Basic
Principles of Manufacturing Management.
Procurement Management in Agri. Supply chain: Purchasing Cycle, Types 13
of Purchases,
Contract/Corporate Farming, Classification of Purchases Goods or Services,
Traditional Inventory Management, Material Requirements Planning, Just in
Time (JlT), Vendor Managed Inventory.
Unit – C
Logistics Management: History and Evolution of Logistics; Elements of
Logistics; Management;
Distribution Management, Distribution Strategies; Pool Distribution; 11
Transportation Management;
Fleet Management Service lnnovation; Warehousing; Packaging for
Logistics, Third-Party Logistics; GPS Technology.
Unit – D
Concept of Information Technology: lT Application in SCM; Advanced
Planning and Scheduling; SCM in Electronic Business; Role of Knowledge
in SCM; Performance Measurement and Controls in Agri. 10
Supply Chain Management- Benchmarking: introduction, concept and
forms of Benchmarking.
45 Hours
Reference Books:
1. Altekar RV. 2006. Supply Chain Management: Concepts and Cases. Prentice Hall of
India.
2. Monczka R, Trent R & Handfield R. 2002. Purchasing ond Supply Chain
Management. Thomson Asia.

3. Van Weefe AJ. 2000. Purchasing and Supply Chain Management Analysis, Planning
and Practice. Vikas Publ. House.
Course Title: Agricultural Finance

3 1 0 3
Course Objectives: To impart training to the students regarding various aspects of financial
management for agribusiness.
Learning Outcome:
Unit – A Hours
Importance, need and scope of financial management; Classification and
credit need in changing agriculture scenario; finance functions; investment
financing, balance sheet, income statement, cash flow statement for
11
agribusiness.
Financial planning & control-assessment of financial requirement of a
agribusiness unit; leverage- concept, financial and operating leverage,
factors affecting capital structure, features of an optimal capital structure.
Unit – B
Working capital management - concept and components of working capital,
13
need for working capital in agribusiness, management of cash and accounts
receivables, and inventory for agribusiness.
Unit – C
Capital budgeting - steps and concept of capital budgeting, appraisal criteria
- payback period, average rate of return, net present value, benefit cost ratio 11
and internal rate of return.
Unit – D
Agri-business financing system in India - functioning of cooperative credit
institutions, commercial banks, regional rural banks, NABARD, Agro- 10
industries Corporation, etc in agribusiness financing.
45 Hours
Reference Books:
1. Chandra P. 2000. Financial Management. Tata McGraw Hill.
2. Khan MY & Jain PK. 2004. Management Accounting. Tata McGraw Hill.
3. Nefson AG & Murrey WG. 1988. Agricultural Finance. Kalyani Publ.
4. Pandey f M. 1997. Financial Management. Vikas Publ. House.

Course Title: Farm Business Management L T P Credits

Course Code: MGT993
3 1 0 3
Course Objectives: To acquaint the students with the basic principles of farm management
dealing with the analysis of farm resources having alternatives within the framework of
resource restrictions.
Learning Outcome:
Unit – A Hours
Nature, scope, characteristics and role of farm business management. Farm 11
management decisions; farm management Problems.
Unit – B
Principles of farm management decisions - principle of variable proportion,
cost principle, principle of factor substitution, law of equi-marginal returns,
13
opportunity cost principle, etc.
Management of farm resources - Land, Labour, Farm machinery, Farm
building, etc.
Unit – C
Tools of farm management and farm business analysis - farm planning and
budgeting; Farm records and accounts, types and problems in farm records 11
and accounts, net worth statement' farm efficiency measures., Methods of
valuation, Cost concepts & estimation of cost of cultivation /production.
Unit – D
Risk and uncertainty in farming -sources of uncertainty counteract
uncertainty and decision making process in farm uncertainty in farming, 10
management strategy to business management under risks.
45 Hours
Reference Books:
1. Chandra P. 2000. Financial Management. Tata McGraw Hill.
2. Khan MY & Jain PK. 2004. Management Accounting. Tata McGraw Hill.
3. Nefson AG & Murrey WG. 1988. Agricultural Finance. Kalyani Publ.
4. Pandey f M. 1997. Financial Management. Vikas Publ. House.

Course Title: Food Retail Management L T P Credits

Course Objectives: The objective of this course is to assist students in understanding the
structure and working of food marketing system in India, to examine how the system affects
farmers, consumers and middlemen and to illustrate the response of this dynamic marketing
system to technological, socio-cultural, political and economic forces over time.
Learning Outcome:
Unit – A Hours
Introduction to international Food market, India's Competitive Position in
World Food Trade, Foreign investment in global Food Industry, Retail
management and Food Retailing, The Nature of Change in Retailing,
11
organised Retailing in India, E-tailing and Understanding food preference of
Indian Consumer, Food consumption and Expenditure pattern,
Demographic and Psychographic factors affecting food Pattern of Indian
Consumer.
Unit – B
Value Chain in Food Retailing, Principal trends in food wholesaling and
retailing, food wholesaling, food retailing; the changing nature of food
11
stores, various retailing formats, competition and pricing in food retailing,
market implications of new retail developments, value chain and value
additions across the chain in food retail, food service marketing.
Unit – C
Four P's in Food Retail Management, Brand Management in Retailing,
Merchandise pricing, Pricing Strategies used in conventional and
nonconventional food retailing, Public distribution system, Promotion mix
for food retailing, Management of sales promotion and Publicity,
Advertisement Strategies for food retailers. 13
Managing Retail Operations, Managing Retailers' Finances, Merchandise
buying and handling, Merchandise Pricing, Logistics, procurement of Food
products and Handling Transportation of Food Products.
Unit – D
Retail Sales Management Types of Retail Selling Salesperson selection,
Salesperson training, Evaluation and Monitoring, Customer Relationship
10
Management, Managing Human Resources in retailing, Legal and Ethical
issues in Retailing.
45 Hours
Reference Books:
1. Berman & Evans. 2008. Retail Management: A Strategic Approach.10th Ed.
Prentice Hall of India.
2. Cox. 2006. Retailing: An Introduction 5th Ed. Pearson Edu.

3. Levy M & Weitz BW. 2004. Retailing Management. 5th Ed. McGraw Hill.
GROUP (I)
E-Commerce

Course Title : Search Engine Optimization

L T P Credits
Course Code: MGT995
0 0 4 3
Course Objective : The objective of this workshop is to apply the concepts Search Engine
optimisation for an online website
 Search engine optimization

 Identifying Keywords
 On-page optimization
 Off-page optimization
 Copywriting for digital media – blogging, Content writing
 Search Engine Optimization Tools
 Reputation Building
 Analysing results in Google Search Console
Reference Book :
Williams, A. SEO 2019: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster
Series): The Ultimate Step by Step Visual Guide to Top 10 Rankings (Vol. 22). Musrifah
Publisher, 2019.
Kent, P. SEO for Dummies. John Wiley & Sons, 2020.
Saikia, H. All in one Digital Marketing: Strategy, Analytics and Research for Business
Dummies A digital marketing book using blogging, Facebook, Twitter, Google and Amazon
and many more in 60 Days. CreateSpace Independent Publishing Platform, 2017.

Course Title : Email, Mobile and Affiliate Marketing L T P Credits

Course Code: MGT996
0 0 4 3
Email, Mobile and Affiliate Marketing
 Collecting Email IDs

 Designing Emailers and Autoresponders
 Analysing Email results and taking action
 Mobile Advertisements
 Mobile Apps
 SMS Marketing
 Whatsapp campaign
 Mobile commerce
 Attracting Affiliates
 Setting Commissions for Affiliates
 Identifying right affiliate programs and platforms
 Setting up affiliate program
Reference Book :
Gunelius, S. Ultimate guide to email marketing for business. Entrepreneur Press, 2018.
Hua, H. Mobile marketing management: Case studies from successful practices. CRC Press,
2019.
James, A. Affiliate: The Complete Guide to Affiliate Marketing (How to Make Money Online
Selling Other People's Products). CreateSpace Independent Publishing Platform, 2017.
Anderson, A. Affiliate Marketing: How to make money and create an income. CreateSpace
Independent Publishing Platform, 2015.

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DAV UNIVERSITY, JALANDHAR

DAV University, Jalandhar

Scheme and Syllabi

Batch 2020 Page 1 of 192

Category of Course No of Courses Credit Per Total Credits

Batch 2020 Page 2 of 192

Scheme of Courses MBA (Program ID-48)

6 MGT504A Workshop on Business 0 0 4 3 Ability

L: Lectures T: Tutorial P: Practical Cr: Credits

Batch 2020 Page 3 of 192

Scheme of Courses MBA

6 MGT510 International Business 4 0 0 3 Core Discipline

L: Lectures T: Tutorial P: Practical Cr: Credits

Batch 2020 Page 4 of 192

Scheme of Courses MBA

1 MGT601 Strategic Management 4 0 0 3 Core Discipline

MGT998 Workshop on Digital Marketing 0 0 4 3

Batch 2020 Page 5 of 192

GROUP (B) Finance

Paper Course Title L T P Cr

GROUP (C) Human Resource Management

GROUP (D) Supply Chain Management

Paper Course Title L T P Cr

GROUP (E) Information Technology

Paper Course Title L T P Cr

GROUP (F) Insurance and Banking

Paper Course Title L T P Cr

MGT648 Insurance and Risk Management 3 1 0 3

GROUP (G) International Business

Paper Course Title L T P Cr

GROUP (H) Healthcare Management

Paper Course Title L T P Cr

GROUP (I) AgriBusiness Management

Paper Course Title L T P Cr

GROUP (J) E-Commerce

Paper Course Title L T P Cr

Batch 2020 Page 7 of 192

Scheme of Courses MBA

3 MGT611 Project Management 3 0 0 3 Core Discipline

4 MGT607 Comprehensive 0 0 0 1 Skill Enhancement

Batch 2020 Page 8 of 192

 Specialisation electives 6 & 7 should be from Elective Group of Specialisation

L: Lectures T: Tutorial P: Practical Cr: Credits

SPECIALIZATION ELECTIVE GROUPS (for Semester 4)

GROUP (A) Marketing

Paper code Course Title L T P Cr

GROUP (B) Finance

Paper code Course Title L T P Cr

Paper code Course Title L T P Cr

Paper code Course Title L T P Cr

Batch 2020 Page 9 of 192

GROUP (E) Information Technology

GROUP (F) Insurance and Banking

GROUP (G) International Business

*Foreign Language-I (MGT651) is pre-requisite for this course.

GROUP (I) AgriBusiness Management

Paper Course Title L T P Cr

MGT992 Agricultural Finance 3 1 0 3

GROUP (J) E-Commerce