MBA (Integrated) 5th Year R-Code 2021-22

MBA (INTEGRATED) FIFTH YEAR CHOICE BASED CREDIT SYSTEM
DR. A.P.J. ABDUL KALAM TECHNICAL

UNIVERSITY, UTTAR PRADESH, LUCKNOW
EVALUATION SCHEME & SYLLABUS
FOR
MBA (INTEGRATED) FIFTH YEAR
AS PER
CHOICE BASED CREDIT SYSTEM
[Effective from the Session: 2021-22]
Curriculum & Evaluation Scheme (IX & X semester) Page 1

TEACHING AND EVALUATION SCHEME (R series)

MBA (Integrated) - Fifth Year
Effective from the Session: 2021‐22
Semester – IX
S. Course Course Periods Evaluation Schemes Total Credit

No. Code
Internal Evaluation Scheme ESE
L T P CT TA TOTA PS TE PE
1. KVE301 Universal Human Values 3 1 0 20 10 L30 0 70 0 100 4
and Professional Ethics
2. RMBI901 Summer Training Project 0 2 0 00 30 30 0 00 70 100 4
Report
3. RMBI902 Data Analysis Lab – II 0 0 3 30 00 70 100 2
4. Specialization Group 1 4 0 0 20 10 30 0 70 0 100 3

Elective 5
Elective 6
Elective 5
7. Specialization Group 2 4 0 0 20 10 30 70 100 3
Elective 6
TOTAL 700 22
Effective from the Session: 2021‐22

Semester – X
S. Course Course Periods Evaluation Schemes Total Credit

No. Code
Internal Evaluation Scheme End Semester
Evaluation
L T P CT TA TOTAL PS TE PE
1. RMBI 1001 Emerging Technologies 4 0 0 20 10 30 0 70 0 100 3
in Global Business
2. RMBI 1002 Environment
Innovation & 4 0 0 20 10 30 0 70 0 100 4
Entrepreneurship
3. RMBI 1003 &Innovation
Research Project Report 0 2 0 00 30 30 0 00 70 100 3

Elective 7
5. Specialization 4 0 0 20 10 30 0 70 0 100 3
Group 1 Elective 8
Elective 7
Elective 8
TOTAL 700 22
Abbreviations used:
 L/T/P: Lecture/Tutorial/Practical
CT/TA: Class Test/Teacher’s Assessment

ELECTIVE PAPERS IN FIFTH YEAR
SPECIALIZATION GROUP: MARKETING

SEMESTER- 9
Elective No. Course Code Course Title
Elective 5: RMBI MK 05 Marketing Analytics
Elective 6: RMBI MK 06 Marketing Research
SEMESTER – 10
Elective 7: RMBI MK 07 B2 B Marketing & Service Marketing
Elective 8: RMBI MK 08 Product and Brand Management
SPECIALIZATION GROUP: FINANCE

SEMESTER- 9
Elective 5: RMBI FM 05 Financial Derivatives
Elective 6: RMBI FM 06 International Financial Management
SEMESTER – 10
Elective 7: RMBI FM 07 Foreign Exchange and Risk Management
Elective 8: RMBI FM 08 Corporate Accounting
SPECIALIZATION GROUP: HUMAN RESOURCE

SEMESTER- 9
Elective 5: RMBI HR 05 HR Analytics
Elective 6: RMBI HR 06 International Human Resource Management
SEMESTER – 10
Elective 7: RMBI HR 07 Strategic Human Resource Management
Elective 8: RMBI HR 08 Organizational Design and Change Management

SPECIALIZATION GROUP: INFORMATION TECHNOLOGY

SEMESTER- 9
Elective 5: RMBI IT 05 Enterprise Resource Planning
Elective 6: RMBI IT 06 Data Analytics for Business Decisions
SEMESTER- 10
Elective 7: RMBI IT 07 AI and ML for Business
Elective 8: RMBI IT 08 Business Data Warehousing & Data Mining
SPECIALIZATION GROUP: INTERNATIONAL BUSINESS

SEMESTER- 9
Elective 5: RMBI IB 05 Export and Import Documentation
Elective 6: RMBI IB 06 International Supply Chain Management
SEMESTER- 10
Elective 7: RMBI IB 07 International Business Strategy
Elective 8: RMBI IB 08 International Trade Laws

UNIVERSAL HUMAN VALUES AND PROFESSIONAL ETHICS

Code: KVE 301
Credit: 3 Teaching Hours: 36
Course Objectives
1. To help students distinguish between values and skills, and understand theneed, basic guidelines,
content and process of value education.
2. To help students initiate a process of dialog within themselves to know whatthey ‘really want to be’ in
their life and profession
3. To help students understand the meaning of happiness and prosperity for ahuman being.
4. To facilitate the students to understand harmony at all the levels of human living, and live
accordingly.
5. To facilitate the students in applying the understanding of harmony in existence in their profession
and lead an ethical life
Course Outcomes
1. Understand the significance of value inputs in a classroom, distinguish between values and skills,
understand the need, basic guidelines, content and process of value education, explore the meaning of
happiness and prosperityand do a correct appraisal of the current scenario in the society
2. Distinguish between the Self and the Body, understand the meaning of Harmony in the Self the Co-
existence of Self and Body.
3. Understand the value of harmonious relationship based on trust, respect and other naturally acceptable
feelings in human-human relationships and explore their role in ensuring a harmonious society
4. Understand the harmony in nature and existence, and work out their mutually fulfilling participation in
the nature.
5. Distinguish between ethical and unethical practices, and start working out the strategy to actualize a
harmonious environment wherever they work.
Course Description
Every human being has two sets of questions to answer for his life: a) what to do? and, b) how to do?. The
first set pertains to the value domain, and the other to the skill domain. Both are complimentary, but value
domain has a higher priority. Today, education has become more and more skill biased, and hence, the
basic aspiration of a human being, that is to live with happiness and prosperity, gets defeated, in spite of
abundant technological progress. This course is aimed at giving inputs that will help to ensure the right
understanding and right feelings in the students in their life and profession, enabling them to lead an ethical
life. In this course, the students learn the process of self- exploration, the difference between the Self
and the Body, the naturally acceptable feelings in relationships in a family, the comprehensive human
goal in the society, the mutual fulfillment in the nature and the co- existence in existence. As a natural
outcome of such inputs, they are able to evaluate an ethical life and profession ahead.
UNIT-1: Course Introduction - Need, Basic Guidelines, Content and Process for Value Education
(6 Hours)
Understanding the need, basic guidelines, content and process for Value Education, Self-Exploration–what is
it? - its content and process; ‘Natural Acceptance’ and Experiential Validation- as the mechanism for self-
exploration, Continuous Happiness and Prosperity- A look at basic Human Aspirations, Right understanding,
Relationship and Physical Facilities- the basic requirements for fulfillment of aspirations of every human
being with their correct priority, Understanding Happiness and Prosperity correctly- A critical appraisal of
the current scenario, Method to fulfill the above human aspirations: understanding and living in harmony at
various levels.
UNIT-2: Understanding Harmony in the Human Being - Harmony in Myself (7 Hours)

Understanding human being as a co-existence of the sentient ‘I’ and the material ‘Body’, Understanding the
needs of Self (‘I’) and ‘Body’ - Sukh and Suvidha, Understanding the Body as an instrument of ‘I’ (I being
the doer, seer and enjoyer), Understanding the characteristics and activities of ‘I’ and harmony in ‘I’,

Understanding the harmony of I with the Body: Sanyam and Swasthya; correct appraisal of Physical needs,
meaning of Prosperity in detail, Programs to ensure Sanyam and Swasthya.
UNIT-3: Understanding Harmony in the Family and Society- Harmony in Human-Human

Relationship (8 Hours)
Understanding harmony in the Family- the basic unit of human interaction , Understanding values in human-
human relationship; meaning of Nyaya and program for its fulfillment to ensure Ubhay-tripti; Trust
(Vishwas) and Respect (Samman) as the foundational values of relationship, Understanding the meaning of
Vishwas; Difference between intention and competence, Understanding the meaning of Samman, Difference
between respect and differentiation; the other salient values in relationship, Understanding the harmony in
the society (society being an extension of family): Samadhan, Samridhi, Abhay, Sah-astitva as
comprehensive Human Goals, Visualizing a universal harmonious order in society- Undivided Society
(AkhandSamaj), Universal Order (Sarvabhaum Vyawastha )- from family to world family!.
UNIT-4: Understanding Harmony in the Nature and Existence - Whole existence as Co-existence
(8 Hours)
Understanding the harmony in the Nature, Interconnectedness and mutual fulfilment among the four orders
of nature- recyclability and self-regulation in nature, Understanding Existence as Co-existence (Sah-astitva)
of mutually interacting units in all-pervasive space, Holistic perception of harmony at all levels of existence.
UNIT-5: Implications of the above Holistic Understanding of Harmony on Professional Ethics

( 7 Hours)
Natural acceptance of human values, Definitiveness of Ethical Human Conduct, Basis for Humanistic
Education, Humanistic Constitution and Humanistic Universal Order, Competence in Professional Ethics: a)
Ability to utilize the professional competence for augmenting universal human order, b) Ability to identify
the scope and characteristics of people-friendly and eco-friendly production systems, technologies and
management models, Case studies of typical holistic technologies, management models and production
systems, Strategy for transition from the present state to Universal Human Order: a) At the level of
individual: as socially and ecologically responsible engineers, technologists and managers, b) At the level of
society: as mutually enriching institutions and organizations
Suggested Readings
1. R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in HumanValues and Professional
Ethics.
2. Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and Harper Collins, USA
3. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people mattered, Blond &
Briggs, Britain.
4. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991
5. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III, 1972, Limits
to Growth – Club of Rome’s report, Universe Books.
6. A Nagraj, 1998, Jeevan Vidya Ek Parichay, Divya Path Sansthan, Amarkantak.
7. P L Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Publishers.
8. A N Tripathy, 2003, Human Values, New Age International Publishers.
9. Subhas Palekar, 2000, How to practice Natural Farming, Pracheen (Vaidik) KrishiTantraShodh,
Amravati.
10. E G Seebauer & Robert L. Berry, 2000, Fundamentals of Ethics for Scientists & Engineers,
Oxford University Press
11. M Govindrajran, S Natrajan & V.S. Senthil Kumar, Engineering Ethics (including Human
Values), Eastern Economy Edition, Prentice Hall of India Ltd.
12. B P Banerjee, 2005, Foundations of Ethics and Management, Excel Books
13. B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co., Lucknow.
Reprinted 2008

RMBI 901 SUMMER TRAINING PROJECT REPORT
.
1. At the end of the second semester examination, it is mandatory for every student of MBA to undergo
on-the-job practical training in any manufacturing, service or financial organization. The training will
be of 6 to 8 weeks duration. The college/institute will facilitate this compulsory training for students.
2. During the training, the student is expected to learn about the organization and analyze and suggest
solutions to a live problem. The objective is to equip the students with the knowledge of actual
functioning of an organization and problems faced by them for exploring feasible solutions.
3. During the course of training, the organization (where the student is undergoing training) will assign
a problem/project to the student.
4. The student, after the completion of training will present the work to his / her faculty guide / mentor.
Guide will assess student’s contribution and will award internal marks out of 50. Thereafter students
will submit a report to the College/Institute which will form part of the third semester examination.
However, the report must be submitted by the end of October 30.
5. The report (based on training and the problem/project studied) prepared by the student will be known
as Summer Training Project Report. The report should ordinarily be based on primary data. It should
reflect in depth study of a micro problem, ordinarily assigned by the organization where the student
undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter
must be included about the organization where the student has undergone training. This should deal
with brief history of the organization, its structure, performance products/services and problem faced.
This chapter will form part 1 of the report. Part 2 of the report will contain the study of micro
research problem. The average size of report ordinarily will be of minimum 100 pages in standard
font size (12) and double spacing. Two neatly typed (one sided only) and soft bound copies of the
report will be submitted to the College/Institute. The report will be typed on A-4 size paper.
6. The report will have three certificates, one by the Head of the Department, another by the Faculty
guide and third one from reporting officer of the organization where the student has undergone
training. These three certificates should be attached in the beginning of the report.
7. The Summer Training Project Report will carry 150 marks and will be evaluated by two examiners
(external and internal). The evaluation will consist of (1) Project Report evaluation (2) Project
Presentation and Viva Voce.
8. The Project Report evaluation will comprise of 30 sessional marks and would be evaluated by
internal project guide. The Presentation and Viva Voce would comprise of 70 marks and would be
evaluated by two examiners (1 external and 1 internal). The average of the marks awarded by the 2
examiners will be taken into account for the results. In case the difference in the awards given by the
examiners is 30 or more marks, the project report will be referred to a third examiner. Only such
person will evaluate the project report who has minimum three years of experience of teaching MBA
classes in a College/University. Experience of teaching MBA classes as guest faculty shall not be
counted.
9. The parameters on which external evaluation would be carried out are as under:
Project Report Evaluation:
Evaluation Understanding of Understanding Interpretation & Presentation Query

Criteria & objectives with of Relevance of Analysis (15) handling
Marks topic (15) topic (15) (15) (10)

RMBI 902: DATA ANALYSIS LAB- II

This course is to be conducted in a computer lab under a qualified trainer. All the computers to be used for
this purpose must have the licensed version of any of the suitable application software. The following topics
shall be covered under this course –
To provide practical experience of Data analysis using Excel with R
The course covers following statistical techniques
1. Correlation Analysis
2. Regression Analysis
3. Time series analysis
4. Interpolation & extrapolation
5. Classification of data
6. Clustering , Outliers
7. Data visualization

EMERGING TECHNOLOGIES IN GLOBAL BUSINESS

ENVIRONMENT
Code: RMBI 1001
Course Credits: 3 Teaching Hours :36
Course Objectives
a. To give students an exposure to the VUCA environment of International Business

b. To provide in-depth understanding of digital transformation on business processes
c. To understand the impact of Industry 4.0 has on the context of International Business
d. To understand in detail the shifts taking place in the Political, Economic, Social and Technological
environments that are shaping business realities
e. To understand the changing role of International Organizations and changing dynamics in Geo
Politics.
Unit 1 Industry 4.0 and Digital Transformation (6 Hours)

Meaning and Nature of Industry 4.0 and Latest Trends. Realignment in Political, Economic, Socio-Cultural,
Technological Factors that are driving change in International Business Management, the changing nature of
Globalization, The changing nature of regulatory environment, natural environment, new age ethics.
Overview of Digital Transformation.
Unit 2 Emerging Technologies as Drivers of Global Business (8 Hours)

Artificial Intelligence- Machine Learning, Deep Learning Singularity – Time Lines and Implication.
Augmented Reality, Virtual Reality and Mixed Reality and Applications. Block chain – Concepts and
Industrial Applications, Challenges in adopting Block chain. Additive Manufacturing: Advantages and
Disadvantages, new applications of additive manufacturing, impact of additive manufacturing on supply
chain management, mass customization and the customer experience. Introduction of Neuroscience in
Business. Internet of Things (IoT).
Unit 3 : New Age Economies (8 Hours)

Circular Economy- Concept of Circular Economy, difference between Linear and Circular Economy, Role
of Circular Economy in Sustainable Business and Innovation. Behavioral Economics- Core Concepts of
Behavioral Economics, Nudging and Choice Architecture, Ethical Concerns of Behavioral Economics.
Economic Nationalism -Nature of Economic Nationalism, Contemporary Cases in Economic Nationalism,
Future of Economic Integration. Sharing Economy – New Business Models , Characteristics , Difference
Between Platforms and Traditional Business Models, Different Types of Platforms , implications on future
of work.
Unit 4 : Changing Natures of Global Politics (6 Hours)
Identity Politics – Issues & Challenges, The Rise of Authoritarianism and what that means for geo politics,
Reviving Democratic Ideals, The Rise of China and its impact on global trade.
Unit 5 : Social, Cultural and Global Challenges (8 Hours)

Diversity of different generations in the workplace, issue of inter-generational equity. Migration –
Political, Economic and Human Rights Perspective, the Migrant Crisis in the EU. Climate Change –
Political Dimensions of Climate Change, Plight and Issue of Climate Refugees, Sustainable Development
Goals.

Rising Inequality: Historical Context of Inequality and Social Unrest, Global Inequality, Social and
Economic Reforms. Privacy in the Digital World – Complexity of Privacy Issues, Basics of GDPR
(General Data Protection Regulation) , Importance of Personal Data, Existential Threats – Five Types of
Risks associated with AI , Need for New Age Ethics .
COURSE OUTCOMES
Course Outcomes Learning Levels as per Bloom’s
Taxonomy for Evaluation and
Assessment
CO1: To get an overview of the changing context of Analysing (K4)
International Business in the wake of Industry 4.0 Applying(K3)
Understanding (K2)
Remembering (K1)
CO2: Conceptual understanding of the new technologies Analysing (K4)
that are driving change in business operations and strategy Applying(K3)
Understanding (K2)
Remembering (K1)
CO3: Understand shifts in economic thought and its Understanding (K2)
impact on business decisions. Remembering (K1)
CO4: Understand changing geo politics and analyses its Analysing (K4)
impact on international Business Applying(K3)
Understanding (K2)
Remembering (K1)
CO5: Critically think about issues and challenges in the Applying(K3)
Global World and find sustainable solutions Understanding (K2)
Remembering (K1)
Suggested Readings
1. Kapoor, Mansi – Global Business Environment: Shifting Paradigms in the Fourth Industrial
Revolution, SAGE Publishing India
2. Narendra Jadhav, New Age technology an Industrial Revolution 4.0(Konark Publisher)
3. Pranjal Sharma, India Automated (McMillan)
4. Kapoor, M – Global Business Environment: Shifting Paradigms in the Fourth Industrial Revolution,
SAGE India
5. Arun Sundararajan, The Sharing Economy: The End of Employment and the Rise of Crowd-Based
Capitalism (MIT Press)
6. Mark Van Rijmenam, The Organisation of Tomorrow: How AI, blockchain and analytics turn your
business into a data organisation (Routledge)
7. Nitin Seth, Winning in Digital Age (Penguin)
8. Hu, Ming, Sharing Economy (Springer)
9. Hill, International Buisness , McGraw-Hill
10. Cherunilam, F - International Trade and Export Management, Himalaya
11. Daniels - International Business (Pearson)

INNOVATION & ENTREPRENEURSHIP

Code: RMBI 1002
Credits: 3 Teaching Hours: 36
COURSE OBJECTIVES:
1. The purpose of this course is to expose the student to the basic concepts of entrepreneurship,
functions of entrepreneurs and problems faced by them in the real world
2. To provide insights to students in converting an Idea to an opportunity and develop understanding of
various funding sources for a startup
3. Familiarizing the students with SME sector activities, venture capital financing and international
entrepreneurial opportunities.
4. To understand the role of innovation and technical change in enterprise and global level economic
performance
5. To understand the technological, human, economic, organizational, social and other dimensions of
innovation
Unit 1 (7 Hours)
Innovation: Meaning, difference between innovation and creativity, Innovation types & Platforms, Business
Model Innovation, Service Innovation, Design-led innovation, Improvisation, Large firm Vs. Start-up
innovation, Co-creation and open innovation, developing an innovation strategy, Sources of innovation,
Innovation Environment, Creative Destruction
Unit 2 (6 Hours)
Entrepreneurship: Meaning, definition and concept, Factors affecting entrepreneurship, characteristics and
skills of an entrepreneur, entrepreneur v/s manager. Concept of intrapreneurship, types of entrepreneurs,
functions of entrepreneur, entrepreneurial decision-process, challenges faced by entrepreneurs and changing
role of entrepreneur. Women enterprises, social, and rural entrepreneurship
Unit 3 (9 Hours)
Entrepreneurial Finance, Assistance and Entrepreneurial Development Agencies: Estimating financial
funds requirement; Sources of finance – banks, & financial institutions, financing of small-scale industries in
developing countries.
Role of central government and state government in promoting entrepreneurship with various incentives,
subsidies, grants, export oriented units – fiscal & tax concessions, other government initiatives and inclusive
entrepreneurial growth. Overview of MSME policy of government in India,
Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, EDIINIESBUD, NEDB,

Entrepreneurship Development Institute (EDI). New initiatives taken by government to promote
entrepreneurship
Unit 4 (9 Hours)
From Idea to opportunity: Idea generation- sources and methods, identification and classification of ideas.
Individual creativity: idea to business opportunity, Opportunity assessment, Process of New Venture and its
Challenges, Venture capital, Angel investing, Crowdfunding
Developing a Business Plan: Business Planning Process: elements of business planning, preparation of
project plan, components of an ideal business plan – market plan, financial plan, operational plan, and,
Feasibility Analysis – aspects and methods: Economic analysis, financial analysis, market-, and
technological feasibility.

Unit 5 (5 Hours)
Launching a New Venture: Steps involved in launching a business (Process charts), Various Forms of
business ownership, Registration of business units; start-up to going IPO; revival, exit and end to a venture.
COURSE OUTCOMES
Course Outcome Expected Levels of Learning as

per Bloom’s Taxonomy for
Assessment of Course Outcome.
CO 1: Remember and comprehend basic concepts of  Remembering ( K1)
entrepreneurship  Knowledge ( K 2)
 Comprehending(K3)
CO2: Develop knowledge on Entrepreneurial Finance,  Applying ( K 4)
Assistance and role of Entrepreneurial Development  Analyzing ( K 5)
Agencies  Evaluating ( K7)
CO3: Develop understanding of converting an Idea to an  Analyzing ( K 5)
opportunity and develop understanding of various funding  Evaluating ( K7)
sources
CO4: Gain in depth knowledge of innovation and its  Remembering ( K1)
various sources  Knowledge ( K 2)
 Analyzing ( K 5)
CO5: Develop understanding of various dimensions of  Knowledge ( K 2)
innovation along with current trends and general awareness  Synthesizing ( K6)
of innovation and startup  Evaluating ( K7)
Suggested Readings
1. Roy: Entrepreneurship, OUP
2. Ahmad, Ali and Bhatt, Punita.: Entrepreneurship in Developing and Emerging Economies, SAGE
Publishing India
3. Mitra, Jay: The Business of Innovation, 2017, SAGE Publishing
4. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch Michael Peters Dean Shepherd,
McGraw Hill
5. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
6. Kumar, Arya; Entrepreneurship; Pearson Education.
7. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
8. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford
Publications.
9. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.
10. "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning
Kagermann)
11. Afuah, A.. Innovation Management: Strategies, Implementation, and Profit. Oxford University Press.

RMBI 1003 RESEARCH PROJECT REPORT (RPR)
1. In fourth semester, the candidates will have to submit a Research Project Report on a problem/topic
(from the specialization areas) to be assigned by the MBA department under the supervision of a core
faculty member of the department.
2. The Research Project Report will carry 100 marks.
3. The evaluation of the project report will be done by two examiners (external & internal). The
evaluation will consist of (1) Evaluation of Project Report (2) Presentation and Viva Voce.
4. The evaluation of Project Report will comprise of 30 marks and would be evaluated by the internal
guide.
5. The evaluation of Viva Voce of Project would comprise of 70 marks and would be evaluated by two
examiners (1 external and 1 internal).The average of the marks awarded by the 2 examiners will be
taken into account for the results. In case the difference in the marks given by the examiners is 30 or
more, the project report will be referred to a third examiner. In such cases the average of two closer
awards (given by three examiners) will be taken into account for the results.
6. The course is intended to develop the knowledge of the students in the management of projects,
special emphasis will be provided on project formulation as also on various tools and techniques for
project appraisal and control so that they are able to draft the project proposal in any area of
management and evaluate the worth of projects.
7. The report will contain the objectives and scope of the study. Research Methodology, use and
importance of the study, analysis of data collected, conclusions and recommendations. It will contain
relevant charts, diagrams and bibliography. A certificate of the supervisor and the Head of the MBA
program certifying the authenticity of the report shall be attached therewith. The student will submit
two copies of the report to the Head of MBA program. The number of pages in the report will be
minimum 75 or more. The report should be typed in A-4 size paper. The parameter on which both
evaluation (1 & 2) would be carried on would be on the basis of:
The scheme of evaluation for Project Report

Criteria & Relevance of Objectives Relevance of Interpretation & Total (30)
Marks with topic (10) Research Analysis (10)
Methodology(10)
The scheme of evaluation of Viva voce

Evaluation Understanding Understand Interpretation & Presentati Query Total
Criteria and of Objectives ing of the Analysis (15) on & Handling (70)
Marks with topic relevance Communi (10)
(15) of cation
Research skills (15)
(15)
Unit -1 (Session 06)

Concept of project: Basic concepts, classification, characteristics of project, Project life cycle, Project
management, Tools and Techniques of project management, project organization.
Unit- II (Session 08)

Project identification: Identification, generation of ideas, SWOT analysis, Preliminary screening, project
rating index. Market and Demand Analysis: Collection of data, market survey, market planning, market
environment, project risk analysis, demand forecasting techniques.

Unit- III (Session 08)
Technical Analysis: selection of technology, material input and utilities, plant capacity, location and site,
machinery and equipment, structures and civil work, environmental aspects, project charts and layouts.
Financial Estimation: Project cost, source of finance, cost of production.
Unit- IV (Session 08)

Financial Analysis: Characteristics of financial statement, Working Capital, Project income statement,
projected cash flow statement, projected balance sheet, projected profitability. Investment Evaluation:
Investment decision rule, techniques of evaluation, payback period, accounting rate of return, profitability
index method, Net profitability index, Internal rate of return, discounted payback period.
Unit V (Session 10)

Social Cost Benefit Analysis: Concept of social cost benefit, significance of SCBA, Approach to SCBA,
UNIDO approach to SCBA, Shadow pricing of resource, the little miracle approach, Project
Implementation: Schedule of project implementation, Project Planning, Project Control, Human aspects of
project management, team building, high performance team.
References:
1. Marwah; Project Management; Wiley Dreamtech

2. Chaturvedi and Jauhari; Project Management; Himalaya Publishing House Publishing
3. Chandra Prasanna; Project : Preparation ,Appraisal, Budgeting and Implementation; Tata McGraw Hill
4. Mishra; Project Management; Excel Books
5. Goyal BB; Project Management : A Development Perspective; Deep and Deep Publication
6. Gopalan; Project Management Core Text Book; Wiley

MARKETING ANALYTICS
Code: RMBI MK 05
CREDIT: 3 Teaching Hours: 36
COURSE OBJECTIVES
a. To understand the basic concepts of Marketing Analytics
b. To study various tools to have marketing insights in various marketing areas through empirical data
c. To interpret the marketing data for effective marketing decision making
d. To draw inferences from data in order to answer descriptive, predictive, and
e. prescriptive questions relevant to marketing managers
Unit -1: Introduction to marketing Analytics (4 hrs.)

Meaning, characteristics, advantages and disadvantages of marketing analytics, Market Data Sources (Primary
and Secondary). Market Sizing: Stakeholders, Applications & Approaches (Top-down and Bottom-up),
PESTLE Market Analysis, Porter Five Force Analysis
Unit-2: Pricing Analytics (8 hrs.)

Pricing Policy and Objectives, Estimating Demand: Price Elasticity, Estimating Linear and Power Demand
Curves, Optimize Pricing, Incorporating Complementary Products, Pricing using Subjective Demand Curve,
Pricing Multiple Products,
Price Bundling & Nonlinear Pricing: Pure Bundling & Mixed Bundling, Determine Optimal Bundling Pricing,
Profit Maximizing strategies using Nonlinear Pricing Strategies, Price Skimming & Sales, Revenue
Management: Markdown Pricing and Handling Uncertainty
Unit-3: Sales Forecasting (8 hrs.)

Introduction, Simple Linear Regression & Multiple Regression model to forecast sales, Forecasting in Presence
of Special Events, Modeling trend and seasonality; Ratio to moving average forecasting method, Using S curves
to Forecast Sales of a New Product
Unit-4: Customer Analytics (8 hrs.)

Customer Lifetime Value: Concept, Basic Customer Value, Measuring Customer Lifetime value, Estimating
Chance that customer is still active, Using Customer Value to value a business
Market Segmentation : The segmentation-targeting-positioning (STP) framework, Segmentation, The concept
of market segmentation, managing the segmentation process, Deriving market segments and describing the
segments using Cluster analysis,
Unit-5: Retailing & Advertising Analysis (8 hrs.)

Market Basket analysis: Computing two way and three-way lift, RFM Analysis, Allocating Retail Space and
Sales Resources: Identifying the sales to marketing effort relationship & its modeling, optimizing sales effort
Advertising Analysis: Measuring the Effectiveness of Advertising, Pay per Click (PPC) Online Advertising
COURSE OUTCOME
S. No. Course Outcome Learning Levels as per

Bloom’s Taxonomy for
Evaluation and Assessment
1 CO1. Students will develop the skill in marketing Apply (K3), Create (K6)
analytics
2 CO2. Students will be acquainted with better Evaluate (K5)
understanding of real life marketing data and its
analysis
3 CO3.Students will develop analytical skill for effective Analyze (K4), Create (K6)
market decision making in real life environment.

Suggested Readings:
1. Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L

1. Winston, Wiley India Pvt. Ltd.
2. Marketing Analytics: Strategic Models and Metrics by Stephan Sorger, Create
3. Space Publishing
4. Marketing Engineering and Analytics by Gary Lilen, Arvind Rangaswamy,and Arnaud De Bruyn,
Decision Pro, Inc.
5. Marketing Metrics by Dugar Anurag, SAGE Publishing India\

RMBI MK 06: MARKETING RESEARCH

Max. Hours: 36
Course Objectives:
To introduce the student to marketing research. To have understanding of the various research designs.
To be aware of the different sources of marketing data and the process of gathering such data.To prepare the
student for conducting marketing research studies.
Unit –I (Session 08)

Introduction: Definition, Objective, Application and Limitation of Marketing Research, Research proposal,
Marketing Information System, Marketing Research Process.Research Design: Overview of Research
Designs used in marketing.
Unit –II (Session 08)

Primary and Secondary Data: Advantages and Disadvantages of Primary Data and Secondary Data,
Overview of Secondary Data, literature review, sources available in India.Introduction to basic Methods of
Collecting Data like Questionnaire Method and Observation Method, Process and guidelines for preparation
of Questionnaire. Validity and reliability.
Unit –III (Session 06)

Measurement and Scaling: Types of Scales, Difficulty of Measurement, Sources of Error, Development of
Marketing Measures.Introduction to selected Attitude Scales, Limitations of Attitude Measurement.
Unit –IV (Session 08)

Sampling: Introduction to Sample and population, Various Techniques of Sampling, Problems associated
with Sampling.Data Processing and Analysis: Introduction to SPSS, coding, feeding and analysis of data in
SPSS.
Unit –V (Session 10)

Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis. Simple and cross tabulation,
Hypothesis testing, Chi – square test, ANOVA, simple and multiple regression, Factor analysis, Cluster
analysis, Discriminanat analysis,Report writing – forms of report – fundamentals of a good report.
References:
1. Cooper Schindler; Marketing Research: Concept and Cases; McGraw Hill
2. Paul Green, Donald Tull, Gerald Albaurn; Research for Marketing Decisions; Prentice Hall of India
3. Nargundkar,; Marketing Research; McGraw Hill
4. Beri; Marketing Research; McGraw Hill
5. Donald S.Tull, Del I.Hawkins; Marketing Research – Measurement and Methods; Prentice Hall of India
6. Aaker, Kumar, Day; Marketing Research; Abe Book

B2B & SERVICE MARKETING

Code: RMBI MK 07
Course Credits: 3 Contact Hours: 36 Hrs
Course objectives
1. Make students have an understanding of B2B marketing and its characteristics
2. To enhance knowledge of emerging trends in integrated marketing communication and Distribution
channel.
3. To understand pricing strategy of B2B marketing and its impact on selling
4. To analyse consumer behaviour in service marketing
5. To understand service delivery promises and gaps.
UNIT I (7 Hours)
Fundamentals of B2B marketing: Consumer market Vs Business market, Classification of business
products & customers, Elements of B2B offering, Strategic tools for managing product offerings.
Organizational Buying Behavior: Organizational buying process, buying situations, buying grid, buying
center. Buyer seller relationships: Types, Managing relationships with suppliers, Customers and
Distributors, CRM process, Strategic alliances,
UNIT II (7 Hours)
Market communication Brand expression, Communication mix and customer acquisition process.
Relationship communication, sales responsibilities. The relationship communication process, call
preparation, selling to low-priority and high-priority customers. Value selling and consequences-order
fulfilment-relationship building.
Marketing Distribution: Distinctive nature, Channel design, Managing and administering channel
members, Direct & Indirect channels, Supply chain and Logistics management.
UNIT III (7 Hours)

Pricing & Negotiation: Pricing basics and objectives, Price models and skills, pricing tactics, Negotiated
pricing. Price setting in B2B markets: 3 C’s of pricing cost, Customer and competition pricing strategy,
Price positioning, Roles of sales force in pricing, Bid pricing, Internet auctions, Ethical aspects of B2B
pricing.
Managing the personal selling function: Personal selling, Industrial sales force management, Sales force
selection, Training, Control and evaluation.
UNIT- 4 (6 Hours)
Service Design: Services vis-à-vis goods, Customer Expectations and Perceptions of Services, the Gaps Model of
Service Quality. Service innovation & Design, Customer Defined Service Standards, Physical Evidence,
UNIT- 5 (9 Hours)
Delivering, Pricing and Managing Service Promise .Delivering Services: Role of Employees and Customers in
service delivery; Demand and Capacity Management., Managing Service Promise: Pricing of Services: Pricing
Considerations and Strategies, Role of Advertising, Personal Selling, Sales Promotion, Publicity and Public Relations.
Service Performance: Evaluating Success of Service Offering, Complaint handling, Recovery management, Service
Guarantees.

COURSE OUTCOME
Course Outcomes Learning Levels as per Bloom’s
Assessment
CO1.Understand and nature of B2B marketing Understand(K2)
CO2. Ability to create an integrated marketing communications Analyze (K4)
plan which includes promotional strategies
CO3.Define and apply knowledge of various aspects of Apply (K3)
managerial decision making related to pricing strategy and
Analyze (K4)
tactics.
CO4. Be able to identify critical issues related to service design, Analyze (K4)
such as identifying and managing customer service experience,
expectations, perceptions and outcomes.
CO5. Use critical analysis to perceive service shortcomings in Apply (K3)
reference to ingredients to create service excellence.
Suggested Readings:
1. Services marketing, Zeithaml Valerie and Mary jo Bitner, Gremler & Pandit, Tata McGraw Hill.
2. Services Marketing, Lovelock, Christopher, Prentice Hall
3. B2B Marketing , Hutt, M.D. & Speh, T.W., Cengage Learning
4. Business to Business Marketing, Ross Brennan, Louise Canning & Raymond McDowell, Sage
Publications,
5. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement, Heidi
Taylor, Kogan page,
6. Innovative B2B Marketing: New Models, Processes and Theory, Simon Hall, Kogan Page

RMBI MK 08: PRODUCT AND BRAND MANAGEMENT

Max. Hours: 36
Course Objective:
To understand the importance of product in the success of a business organization Product Management
central to the marketing management function in the organization. To equip the students with the nowledge
to effectively analyze, plan and manage the product function. To develop an understanding about the process
of building up brand image and maintenance thereof.
Unit- I (Session 08)

Product Management: Product Management Process, Value Proposition offered by a Brand, Product
Planning (National, International Markets), Product Portfolio analysis (evaluation), Product Strategies, Life
cycle management, Packaging and Labelling Decision.

Launching and Commercialisation of a new product: New product planning, Market Planning, Advertising
budget formation, Commercialization and Launch (Techniques).

Brand Management: Brand Management, Brand Identity and Sources, Brand Creation Principles – Brand
Awareness, Brand Personality, Time Effects – Pyramidal Model, Revitalising Brands, Brand Equity, Brand
Extension.

Brand and Product Strategies, Corporate Branding, Portfolio Brands. Making Brands Global, Making strong
Brands, Brand Equity-process to build Brand Equity, Elements.
Unit- V (Session 08)

Developing a Brand Equity Measurement and Measurement System, Integrating Marketing communications
to Build Brand Equity, Designing Marketing Programs to Build Brand Equity
References:
1. Harsh Verma; Brand Management: Text and cases; Excel Books
2. Kevin Lane Keller; Strategic Brand Management – Building, Measuring and Managing Brand Equity;
3rd Edition, Prentice Hall of India INC, 2008
3. David Aaker; Building Strong Brands; Simon and Schuster Limited
4. David Aaker; Brand Leadership; Simon and Schuster Limited.
5. Majumdar; Product Management; Prentice Hall of India.

RMBI FM 05: FINANCIAL DERIVATIVES

Max. Hours: 36
Course Objectives:
To make students aware of different types of Derivatives. To develop an understanding amongst students of financial
derivatives and associated regulatory framework. To have an understanding of the derivative tools such as options,
futures and their application to hedging.
Unit – I (Session 10)

Introduction: Derivatives market; Definition, Evolution and features of Derivatives, Types of Derivatives,
Forward , futures and options market, Forward market transactions , Forward contracts , Forward market in
India , Hedging with forwards.
Unit – II (Session 10)

Forwards and Futures: Introduction to Forward Contract, features of forward contracts Futures contract ,
types , functions , distinction between futures and forward , pricing of futures contract, Currency Futures ,
Hedging in Currency Futures , Speculation and Arbitrage in Currency Futures , Pricing of Futures, Cost of
Carry Model , Application of Market Index , Index Futures in the Stock Market , Indian Derivatives
Market.
Unit – III (Session 08)

Options: Introduction to options, types of Options, Hedging with Currency Options, Speculation and
Arbitrage with Options, Index Options, Hedging with Index Options, Speculation and Arbitrage with Index
Options, Index Options Market in Indian Stock Market, Use of different option strategies to mitigate the risk
Unit – IV (Session 06)

Pricing Options: General Principles of Pricing, Binomial Option Pricing Model, Black-Scholes Option
Pricing Model, Monte-Carlo Simulation
Unit – V (Session 06)

Swaps : Financial Swaps, Managing Interest Rate Exposure, Interest Rate Swaps, Currency Swaps, Forward
Rate Agreement.
References:
1. Thomas Susan; Derivatives Market in India; Tata McGraw Hill,2005
2. S.L. Gupta; Financial Derivatives: Theory, Concepts and practices; Prentice Hall India, 2013.
3. S.S.S Kumar; Financial Derivatives, Prentice Hall India, 6th ed
4. John C. Hull; Options, Futures and other Derivatives; Prentice Hall of India; New Delhi , 10th ed.

RMBI FM 06: INTERNATIONAL FINANCIAL MANAGEMENT

Max. Hours: 36
Course Objectives:
The main objective of this course is to familiarize the students with the international financial environment
and the special decision variables underlying the discharge of finance function in a multinational corporation

Global Financial Environment: Objective of financial management in a multinational corporation, functions
of international financial management. Special decision variables in international financial management.
International monetary system, Fischer Effect, International fisher effect.
Unit -II (Session 10)

Management of exposure and risk: Concept of exposure and risk. Types of exposure – transaction,
transnational and economic exposure. Measurement of transaction exposure. Managing transaction exposure.
Hedging Strategies.
International Portfolio Investment: Economic determinants. The national FDI policy framework. Benefits
of inter-national equity and bond investing. International capital asset pricing model (ICAPM)
Unit -III (Session 08)

International Capital Budgeting: The basic framework for analysis. Issues and strategic considerations in
international capital budgeting. The adjusted present value approach (APV). Financial risk and cost of
capital. Exchange risk and cost of capital. Political risk and cost of capital. Impact of hedging on cost of
capital. Tax consideration – Branch vs. subsidiary, withholding tax. Foreign sales corporations, 80-20
subsidiaries and tax havens.

International working capital management:
i) International cash management: The cash positioning decision. Advantages and disadvantages of
centralized cash management. Multilateral netting. Intra corporate transfer of funds. Transfer pricing,
problems of international cash management.
ii) International Receivables management: Domestic v/s International receivables management. Letter of
credit. International factoring and Accounts receivables.
iii) International inventory management: Advance inventory purchases. Stockpiling.
Unit -V (Session 08)

International Financing Decisions:
i) Euro-money and Eurobond Markets. Size of the Euro currency market. Growth of Euro Dollar market.
Instruments and rate of Euro Currency Markets. Creation of Euro deposits. Syndicated Eurocurrency loan
Market. International Bond Markets, Multi-currency bonds and their types. Rationale for multi currency
bonds.
ii) International Equity markets: Foreign equity market and their comparative performance. Recent
developments and innovations in international capital markets. Recent developments in the Euro bond
market.
References:
1. Folks William R. Jr. and Raj Agrawal; International Dimensions of Financial Management; Brigham
Houston,
2. P.G. Apte; Global Financial Management; McGraw Hills Education
3. Sharan V.; International Financial Management; Prentice Hall of India
4. Kevin. S.; International Financial Management; Prentice Hall of India
5. Avadhani V.A.; International Financial Management; Himalaya Publishing House

FOREIGN EXCHANGE & FOREX RISK MANAGEMENT

RMBI FM 07
Course Credit: 3 Contact Hours: 36 Hrs
Course Objectives: This course is intended to introduce the basic theory, concepts and practical
approach in Foreign Exchange Management and to enable students to handle various risk associated
with forex and its management. The course objectives are outlined below:
 To enable the students to understand about the Concepts of BOP and evaluation of international
exchange rate system.
 To facilitate the students to understand the various theories of exchange rate determination.
 To enable the students to understand various foreign exchange transactions.
 To facilitate the students to understand various forex risks and its management.
UNIT I (7 Hrs.)
Foreign Exchange and Foreign Trade, Exchange Rate, Foreign Exchange as stock, Balance of Payments, Balance of
Payments accounting, Components of Balance of Payments; Current Account, Capital Account, Official Reserve
Accounts, Debit and Credits Entries, International Exchange Systems; Fixed and Floating Exchange rate system.
Exchange Rate System prior to IMF; Gold currency standard, Gold bullion standard, Gold exchange standard,
Exchange Rate System under IMF: Bretton woods system, The Smithsonian Agreement, The Flexible Exchange Rate
Regime.
UNIT II (8 Hrs.)
Convertibility of rupee; Current account convertibility, Capital Account Convertibility; Theories of Foreign exchange
rate: Purchasing power parity (PPP), International Fisher Effect (IFE), Interest Rate Parity (IRP); Administration of
Foreign Exchange; Authorized persons, Authorized dealers, Authorized Money Changers; Foreign Currency
Accounts: Nostro Account, Vostro Account and Loro Account in foreign transactions.
UNIT III (8 Hrs.)
Foreign Exchange Transactions; Purchase and sale transactions; Exchange quotations: Direct and Indirect Quotations,
Two way Quotation; Spot and Forward Transactions: Forward margin, Factors Determining forward margin; Merchant
Rates: Basis of Merchant Rates, Types of buying and Selling rates, Ready rates based on cross rates; Forward
exchange contract: Fixed and option forward contracts, Calculation of fixed and option forward rates; Inter Bank
Deals; Execution of forward Contracts.
UNIT IV (5 Hrs.)
Exchange Dealings: Dealing position- Exchange position, Cash Position; Accounting and Reporting: Mirror account,
Value date, Exchange profit and loss, R returns; Forex Risk Management: Risk in Forex Dealing, Measure of Value at
Risk; Foreign Exchange markets; Settlement of Transactions: Swift, Chips, Chaps, Fed wire.
Unit V (8 Hrs.)
Exchange Risk: Exchange exposure and exchange risk; Transaction Exposure, Managing Transaction exposure:
External Hedge-Forward contract hedge, Money market hedge, hedging with futures and options, Internal Hedge;
Translation exposure, Methods of translation, managing translation exposure; Economic exposure, managing
economic exposure; Interest rate risk.

COURSE OUTCOME
Course Outcome (CO) Learning Levels as per Bloom’s

Assessment
Understand the BOP and evaluation various Knowledge (K2)
CO1 exchange rate system Remembering(K1)
Comprehending(K3)
Understand the theories of exchange rate Knowledge (K2)
CO2 determination Comprehending(K3)
Applying(K4)
Understand the foreign exchange transactions Knowledge (K2)
mechanism Comprehending(K3)
CO3
Applying(K4)
Analyzing (K5)
Understand the exchange dealings Knowledge (K2)
CO4 Comprehending(K3)
Applying(K4)
Understanding the various foreign exchange risk Knowledge (K2)
and its management Comprehending(K3)
CO5
Applying(K4)
Analyzing (K5)

RMBI FM 08: CORPORATE ACCOUNTING

Course Objectives:
To help the students to acquire the conceptual knowledge of the corporate accounting and to understand the
various techniques of preparing the financial statements.
Unit I: Issue of shares and allotment of shares (Session 08)

Fixed price offer and book building methods – meaning and features of book building; SEBI regulations;
issue of bonus shares – meaning and SEBI’s Guidelines; accounting treatment of bonus issue; accounting for
rights issue; underwriting – concept, need and types; accounting treatment thereof.
Unit II: Debentures (Session 08)

Meaning and classification; accounting treatment of issue and redemption of debentures; methods of
redemption – in instalments - out of profits and out of capital, conversion, issue of new shares or debentures,
own debentures methods only.
Unit III: Company Final Accounts (Session 08)

Meaning and necessity; provisions of Companies Act relating to maintenance of final accounts; forms of
final accounts – vertical and horizontal forms; divisible profits, managerial remuneration, treatment of tax
provisions; preparation of financial statements; implications of Accounting Standards – 1, 4, 5, 17, 18 and
22.
Unit IV: Profit prior to incorporation (Session 08)

Meaning and cut-off date; basis of appropriation; preparation of profit and loss account and balance sheet.
Unit V: Accounting for Internal Reconstruction (Session 08)

Accounting for Internal Reconstruction: Meaning of alteration of share capital – increase in capital,
consolidation and sub-division; reduction of share capital and forms; provisions and accounting entries;
disposal of capital reduction account; preparation of post-reconstruction balance sheet.
Suggested Readings
1. S N Maheswari, Advanced Accounting – Vol. II, Vikas Publishing House, New Delhi.
2. R L Gupta and Radhswamy, Advanced Accountancy – Vol. II, III and IV, Sultan Chand & Sons,
New Delhi. 3. Shukla and Grewal, Advanced Accounts – Vol. II, S. Chand & Company, New Delhi.
3. Ashok Sehgal and Deepak Sehgal, Advanced Accounting – Vol. II, Taxmann, New Delhi.
4. J R Monga, Fundamentals of Corporate Accounting, Mayur Paperbacks, Noida.
5. Jain and Narang, Advanced Accounting – Vol. II, Kalyani Publishers, Ludhiana.
6. S Kr Paul, Accountancy – Vol. II, Central Book Agency, Kolkatta.
7. Arunachalam, Advanced Accounting, Himalaya Publishing House, Mumbai.
8. Ratnam P V, Advanced Accountancy, Konark Publications, New Delhi.
9. Chakraborty, Advanced Accounts, Oxford Press, New Delhi

HR ANALYTICS
Code: RMBI HR 05
Credits: 3 Teaching Hours: 36

COURSE OBJECTIVES:
1. This course introduces the student to the theory, concepts, and business application of HR analytics, and
the ability to track, store, retrieve, analyze and interpret HR data to support decision making.
2. The student will use applicable benchmarks/metrics to conduct research and statistical analyses related to
Human Resource Planning and Recruitment and Selection.
3. Employ appropriate software to record, maintain, retrieve and analyze Performance and training
effectiveness.
4. Apply quantitative and qualitative analysis to understand and design compensation system.
5. Demonstrate how to connect HR results to business results.
UNIT 1 8 Hours
Introduction to HR Analytics: Evolution of HR Analytics, HR information systems and data sources,
Evolution of HR Analytics; HR Metrics and HR Analytics; Intuition versus analytical thinking;
HRMS/HRIS and data sources; Analytics frameworks like LAMP, HR Scorecard & Workforce Scorecard.
UNIT 2 8 Hours
Human Resource Planning and forecasting: Quantitative and Qualitative Dimensions of HR Planning,
Methods and Techniques of HR Demand Forecasting, Data Base for Manpower Forecasting.
Recruitment and Selection Analytics: Evaluating Reliability and validity of selection models, Finding out
selection bias, Predicting the performance and turnover.
UNIT 3 8 Hours
Performance Analysis: Predicting employee performance, Training requirements, evaluating training and
development, Optimizing selection and promotion decisions, Analyzing and Classifying training needs,
Measuring training effectiveness, Predicting training effectiveness and performance.
Designing a Compensation System: Understanding compensation Analytics, quantifiable data, Factors
affecting Compensation & Benefits, Analytics for compensation planning, Competency Scorecard.
UNIT 4 4 Hours
Monitoring impact of Interventions: Tracking impact interventions, Evaluating stress levels and value-
change. Formulating evidence based practices and responsible investment, Evaluation mediation process,
moderation and interaction analysis.
UNIT 5 8 Hours
Applications of HR Metrics and Creating HR Dashboards: HR Metrics, Types of HR Metrics,
Staffing Metrics, Training and Development Metrics, Application-oriented Exercises : Dashboards: Few Key
Excel Add-ins/Functions to Help Create Dashboards, Name Range, The Developer Tab, Form Controls,
Important Excel Formulas Useful for Creating Dashboards, VLOOKUP, INDEX, SUMIF, AVERAGEIF
and COUNTIF, Application of Excel Functions in Creating HR Dashboards, Storyboarding: Connecting the
Dots and Integrating the Findings.


Assessment
Apply HR Analytical techniques in the areas of Remembering ( K1)
CO1 HRP, recruitment and selection, Compensation Knowledge ( K 2)
and Benefits and Training etc. Comprehending(K3)
Demonstrate HR function in adding value in Applying ( K 4)
CO2
business terms. Analyzing ( K 5)
Utilise soft factors in a people management Applying ( K 4)
CO3 context and convert them into measurable Analyzing ( K 5)
variables. Evaluating ( K7)
Design a Metrics and Analysis index for Applying ( K 4)
CO4 recruitment, performance and or a training and Synthesizing ( K6)
development context Analyzing ( K 5)
Predict the issues using the available HR data Knowledge ( K 2)
CO5 and formulate the best strategies. Synthesizing ( K6)
Evaluating ( K7)
Suggested Readings
1. Bhattacharya Kumar Dipak, HR Analytics Understanding Theories and Applications, SAGE

Publishing
2. Banerjee Pratyush, Pandey Jatin and Gupta Manish (2019), Practical Applications of HR Analytics,
SAGE Publishing
3. Sesil. J, Applying advanced analytics to HR management decisions: Methods for recruitment,
managing performance and improving knowledge management. Prentice Hall.
4. Barnett K, Berk J, Human Capital Analytics. Word Association Publication. Fitz‐Enz J,
5. The HR Analytics: Predicting the Economic Value of your Company's Human Capital Investments,
AMACOM.

RMBI HR 06: INTERNATIONAL HUMAN RESOURCE

MANAGEMENT
Max. Hours: 40
Course Objectives:
helping students to understand the concept of international human resource management. Understanding the
model of international HRM.
Understanding the HRM practice in different companies with major emphasis on the international
diminution of HRM confronting firms.

Introduction and overview to international human resource management: An introduction, Difference
between domestic Human Resource Development, Expending the role of HRM in international,
Organizational context – International HRM approaches, The Path to Global Status, Mode of operation, HR
and Expansion strategies.
Unit –II (Session 08)

International HRM as a perspective: International recruitment and selection – process and method,
Performance Management, Training and Development.

International HRM issues and strategies: Repatriation, carrier anxiety, Devaluing International experience
coping with new role demands, labour relation.
Unit –IV(Session 08)

International HRM - Models, Challenges and Implications: Managing People in international context,
Human Resource Issues in Multinational Corporation, Human Resource Outsourcing, Diversity
Management.
Unit -V (Session 08)

International HRM the Paradigm of Cross Cultural Management: Fundamentals of culture, Cross-cultural
perspective, Culture paradox, Concept of national culture, cultural sensitivity.
References:
1. Peter J Dowling et al.; International Human Resource Management, Managing People in a

Multinational; Cengage Learning, Third Edition.
2. Bernardin H. J. and Russell J.E.; Human Resource Management; Irwin-McGraw, 2 nd Ed.
3. Punnett B.; J. International Perpective on Organisational Behavior and Human Resource
Management; Harvard Business Review: HB Press.

RMBI HR 07: STRATEGIC HUMAN RESOURCE MANAGEMENT

Max. Hours: 40
Course Objectives:
To understand HR functions as a strategic partner in the formulation and implementation of the companies
strategie. To understand and identify Key HR areas where strategies can be implemented in the long run to
improve the overall employee motivation and productivity.
To understand the integration between corporate strategy and human resource management from a general
managerial perspective.
Unit-I (Session 08)

Strategic Human Resource Management (SHRM): An Overview Definitions, meaning and concept of
SHRM, Characteristics of SHRM, Significance and evolution of SHRM, Prerequisites of SHRM, Emerging
HR skills and competencies; Models of SHRM: Schools of thought, SHRM themes, The SHRM framework.

The SHRM Context The human resource environment: external and internal contextual factors; Impact of
technology on HRM and e-HR: changing practices and emerging trends; Investment perspective to HRM.
Unit –III (Session 08)

SHRM- Strategy Formulation: Importance of HR to strategy; Role of HRM in strategy formulation; HR
planning and strategic planning integration: approaches and steps; Strategic HR planning typologies.
Unit –IV (Session 08)

SHRM- Strategy Implementation: Application of SHRM; strategy driven role behaviours, culture and
subsystems; Workforce utilization and employment practices; Strategic staffing, strategic learning, strategic
reward and strategic appraisal and development system.

SHRM- Strategy Evaluation: The performance impact of HR practices; Evaluating strategic contributions of
HR practices-dimensions of evaluation, approaches and methods of evaluation, trends in evaluation;
Employer branding and HR-Marketing integration; Emerging issues and concerns in SHRM.
References:
1. Greer, C. R.; Strategic Human Resource Management; Pearson Education: New Delhi; 2001
2. Chanda, A. and Kabra, S.; HR Strategy; Response Books: New Delhi; 2000
3. Tyson, S.; HR Strategy; Pitman Publishing: London; 1995
4. Recent articles from HBR and other relevant international and Indian publications

RMBI HR 08: ORGANISATIONAL DESIGN AND CHANGE

MANAGEMENT
Max. Hours: 40
Course Objectives:
To learn how an organization can be designed and developed to deal with the challenges from environment,
technology, and its own processes.
Unit –I (Session 08)

Organisation and Its Environment: Meaning of Organization – Need for existence - Organizational
Effectiveness – Measuring Organizational Effectiveness – External Resources Approach, Internal Systems
Approach and Technical approach – Internal organizational Relationships – global implications of
Organizational Design – Corporate Restructuring.

Organizational Design: Organizational Design – Determinants – Components – Types - Basic Challenges of
design – Differentiation, Integration, Centralization, Decentralization, Standardization, - Technological and
Environmental Impacts on Design Importance of Design – Success and Failures in design – Design
Principles and set of choices - Implications for Managers.

Organizational Culture: Understanding Culture – Strong and Weak Cultures – Types of Cultures –
Importance of Culture - Creating and Sustaining Culture - Culture and Strategy – STAR Model in decision
making - Implications for practicing Managers.

Organizational Change: Meaning – Forces for Change - Resistance to Change – Types and forms of change
– Evolutionary and Revolutionary change – Change process – role of change agent - Organisation
Development – HR functions and Strategic Change Management - Implications for practicing Managers.

Organization Evaluation and Learning Organizations : Organizational life cycle – Organizational Learning -
individual skill sets in Learning Organizations – Change mastery – models of Organizational change –
Innovation, Intrapreneurship and Creativity-HR implications.
References:
1. Gareth R. Jones; Organisational Theory, Design and Change; Pearson Education, 6th Edition 2011
2. Richard L. Daft; Understanding the theory and Design of Organisations; Cengage Learning Western,
10th Edition 2012
3. M.G. Rao and V.S.P. Rao; Organization Design, Change and Development; Discovery Publishing
House, New Delhi.
4. Kavita Singh, Thomson G. Cummings and Christopher G. Worley; Organisational development and
Change; Cengage learning, 9th edition 2011
5. Robbins; Organisation Theory: Structure Design and Applications; Prentice Hall of India, 2009.
6. Bhupen Srivastava; Organisational Design and Development: Concepts Application; Biztantra ,
2010.
7. Robert A Paton, James Mc Calman, Change Management, A guide to effective implementation;
Response Books, 2012.
8. Adrian ThornHill, Phil Lewis, Mike Millmore and Mark Saunders; Managing Change -A Human
Resource Strategy Approach; Wiley, 2010.

RMBI IT 05: ENTERPRISE RESOURCE PLANNING

Max. Hours: 40
Course Objectives:
To impart knowledge about enterprise resource planning, related technologies and its implementation.
Critically reflect upon theoretical approaches and analyse their application to achieve use of enterprise
systems to support operations and management practice.

Concept of ERP, Advantages of ERP, Growth of ERP.

Business process reengineering (BPR), Management information system (MIS); Decision support systems
(DSS), Executive support systems (ESS), Data warehousing, Data mining; Online analytical processing
(OLAP)- This is OLAP and not OLTP, Supply chain management (SCM), Customer relationship
management (CRM), Enterprise Content Management (ECM), Business Process Management (BPM).

Finance, Production planning, Control and maintenance, Sales and distribution, Human resource
management (HRM), Inventory control system, Quality management; ERP Solutions in the markets, sector
specific ERP solutions, Business Intelligence.

Evaluation and selection of ERP package, Project planning, Implementation team training and testing, End
user training and going live, Post evaluation and maintenance, Issues and challenges in ERP
implementation, Business models with vendors, Cloud based ERP offering.

Post implementation review of ERP Packages in manufacturing, services, and other organizations.
References:
1. Leon, Alexis; ERP Demystified; McGraw-Hill Education.
2. Joseph, A. Brady, Ellen, F. Monk and Wangner, Bret J.; Concepts in Enterprise Resource Planning;
Thomson Learning.
3. Garg, V.K. and Venkitakrishnan, N.K.; Enterprise Resource Planning: Concepts and Planning;
Prentice Hall of India Learning

DATA ANALYTICS FOR BUSINESS DECISIONS

Code: RMBI IT 06
Course Credit: 3 Contact Hours: 36 hours
Course Objectives:
1. Understanding the Role of Business Analyst and Data Science in business.
2. Understanding the basic concept of data management
3. To understand the basic concept of R programming
4. To understand the application of business analysis.
5. Understanding the basic concept of Data Science Project Life Cycle.
Unit 1: (4 Hrs.)
Introduction: What is business analytics? Historical Overview of data analysis, Data Scientist vs.
Data Engineer vs. Business Analyst, Career in Business Analytics, What is data science, Why
Data Science, Applications for data science, Data Scientists Roles and Responsibility
Unit 2: (8 Hrs.)
Data Analysis: Data Collection, Data Classification, Data Management, Big Data Management,
Organization/sources of data, Importance of data quality, Dealing with noisy data, Dealing with
missing or incomplete data, Outlier Analysis, Methods to deal outlier, Data Visualization
Unit 3: (8 Hrs.)
Data Science Project Life Cycle: Business Requirement, Data Acquisition, Data Preparation,
Hypothesis and Modeling, Evaluation and Interpretation, Deployment, Operations, Optimization
Unit 4: (8 Hrs.)
Introduction to R and Visualization of Data: R graphical user interfaces, data import and
export, attribute and data types, descriptive statistics, exploratory data analysis, visualization
before analysis, analytics for unstructured data. Visualization of Categorical Data in R: Bar Chart
Simple, Bar Chart with Multiple Response Questions, Column Chart with two-line labeling,
Column chart with 45o labeling, Profile Plot, Dot Chart for 3 variables, Pie Chart and Radial
Diagram, Chart Tables.
Unit 5 (8 hrs.)
Application of Business Analysis: in Retail Analytics, Marketing Analytics, Financial
Analytics,Healthcare Analytics, Supply Chain Analytics.
COURSE OUTCOME
Assessment
Understand the basics of business analysis and Knowledge (K2)
CO1
Data Science
Understand data management and handling and Comprehending (K3)
CO2
Data Science Project Life Cycle
Understand the data mining concept and its
CO3 Applying (K4)
techniques
Understand and Analyzing machine learning Analyzing (K5)
CO4
concept
Understand the application of business analysis
CO5 Applying (K4)
in different domain
Suggested Readings:
1. Essentials of Business Analytics: An Introduction to the methodology and its application,

Bhimasankaram Pochiraju, SridharSeshadri, Springer
2. Business Analytics : Albright & Winston, Cengage
3. Business Analytics, Tanushri Banerjee & Arindam Banerjee, SAGE Publishing
4. Introduction to Data Science, Laura Igual Santi Seguí, Springer

AI AND MACHINE LEARNING FOR BUSINESS

Code: RMBI IT 07
Course Objectives:
1. To understand the need of Machine Learning & Statistics for solving various problems
2. To understand the basic concepts of Supervised and Unsupervised learning.
3. To apply regression analysis on the data available.
4. To design appropriate machine learning and apply on real world problems
5. To optimize different Machine Learning & Deep Learning Techniques
UNIT 1 Artificial Intelligence for Business Planning (4 Hours)

Introduction and Data sources for AI, Knowledge acquisition, Knowledge representation, History of ML,
Framework for building ML Systems-KDD process mode, Introduction of Machine Learning Approaches –
(Artificial Neural Network, Clustering, Reinforcement Learning, Decision Tree Learning, Bayesian
networks, Support Vector Machine, Genetic Algorithm), Issues in Machine Learning, Data Science Vs
Machine Learning.
UNIT 2; Supervised Learning and Applications (8 Hours)

Supervised Learning: Introduction to classification, Linear Regression, Metrics for evaluating linear model,
Multivariate regression, Non-Linear Regression, K-Nearest Neighbor, Decision Trees, Logistic Regression,
Support Vector Machines, Model Evaluation, Applications of supervised learning in multiple domains
Application of supervised learning in solving business problems such as pricing, customer relationship
management, sales and marketing.
UNIT 3: Unsupervised Learning algorithms (8 Hours)

Unsupervised Learning: Clustering, Hierarchical clustering, Partitioning Clustering- K-mean clustering,
Density Based Methods DBSCAN, OPTICS, Applications of unsupervised learning in multiple domains,
Association rules: Introduction, Large Item sets, Apriori Algorithms and applications
UNIT 4: Artificial Neural Networks & Deep Learning (8 hours)

Perceptron model, Multilayer perceptron, Gradient descent and the Delta rule, Multilayer networks,
Backpropagation Algorithm,
DEEP LEARNING - Introduction, concept of convolutional neural network, Types of layers –
(Convolutional Layers, Activation function, pooling, fully connected), Concept of Convolution (1D and
2D) layers, Training of network, Recent Applications
UNIT 5: Reinforcement Learning– (8 Hours)

Introduction to Reinforcement Learning , Learning Task, Example of Reinforcement Learning in Practice,
Learning Models for Reinforcement – (Markov Decision process , Q Learning - Q Learning function, Q
Learning Algorithm), Application of Reinforcement Learning, Introduction to Deep Q Learning.

Suggested Readings
1. Artificial Intelligence for Business Leaders: Ajit Kr. Jha

2. Machine Learning in Business: John C. Hull
3. An Introduction to Statistical Learning with Applications in R : James, G., Witten, D., Hastie,
T., Tibshirani, R. (Springer)
4. Artificial Intelligence Business Applications: How to Learn Applied Artificial Intelligence and
Use Data Science for Business. Includes Data Analytics, Machine Learning for Business and
Python : William J Ford
5. AI and Machine Learning: Was Rahman, SAGE Publishing India
At the end of course, the student will be able to:

Assessment
To understand the need of Machine Learning & K1 (Remember)
CO1
Statistics for solving various problems.
To understand the basic concepts of Supervised K1 (Remember)
CO2 and Unsupervised learning. K3(Apply)
To apply regression analysis on the data K2(Understand)

CO3
available.
To design appropriate machine learning and K2(Understand)
CO4
apply on real world problems
To optimize different Machine Learning & Deep
CO5
Learning Techniques

BUSINESS DATA WAREHOUSING & DATA MINING
Code: RMBI IT 08
Course Objectives:
1. Understanding of data warehousing and its functions
2. To identify the key processes of data warehousing and applications.
3. To understand data mining basic concepts
4. To understand data mining techniques to solve problems in various disciplines
5. Compare and evaluate data mining techniques
Unit 1: (7 hrs)
Data Warehousing: Overview, Definition, Data Warehousing Components, Difference between Database
System and Data Warehouse, Characteristics, Functionality and Advantages; Metadata: Concepts and
classifications; Multi-Dimensional Data Model, Data Cubes, Stars, Snow Flakes, Fact Constellations,
Concept hierarchy, 3 Tier Architecture, ETL, Data Marting ,Concept Hierarchy , Use of Data warehousing in
Current Industry Scenario, Case Study.
Unit 2: (7 hrs)
Data Visualization and Overall Perspective: Aggregation, Query Facility, OLAP function and Tools.
OLAP Servers, ROLAP, MOLAP, HOLAP, Data Mining interface, Security, Backup and Recovery,
Tuning Data Warehouse, Testing Data Warehouse. Warehousing applications and Recent Trends: Types of
Warehousing Applications, Web Mining, Spatial Mining and Temporal Mining.
Unit 3: (7 hrs)
Data Mining: Overview, Motivation, Definition & Functionalities, difference between data mining and
Data Processing, KDD process, Form of Data Preprocessing, Data Cleaning. : Missing Values, Noisy Data,
Binning, Clustering, Regression, Computer and Human inspection, Inconsistent Data, Data Integration and
Transformation. Data Reduction:-Data Cube Aggregation, Dimensionality reduction, Data Compression.
Applications of Data Mining in today’s world.
Unit 4: (8 hrs)
Data Mining Techniques: Data Generalization, Analytical Characterization, Analysis of attribute
relevance, Mining Class comparisons, Statistical measures in large Databases, Statistical-Based Algorithms,
Distance-Based Algorithms, Association rules: Introduction, Large Item sets, Basic Algorithms, Apriori
Analysis, Generating Filtering Rules, Target Marketing, Risk Management, Customer profiling,.
Unit 5: (7 hrs)
Classification: Definition Decision Tree-Based Algorithms, Clustering: Introduction, Similarity and
Distance Measures, Hierarchical and Partitioned Algorithms. Hierarchical Clustering- CURE and
Chameleon. Parallel and Distributed Algorithms, Neural Network approach, Business , Data mining Case
study, Applications of Data Mining, Introduction of data mining tools like WEKA, ORANGE , SAS,
KNIME etc

Course Outcome:

Assessment
Understanding of data warehousing and its Knowledge(K2)
CO1 functions Remembering(K1)
To identify the key processes of data Comprehending(K3)
CO2 warehousing and applications. Analyzing(K5)
To understand data mining basic concepts
CO3
Applying(K4)
To understand data mining techniques to solve
CO4 Applying(K4)
problems in various disciplines
Compare and evaluate data mining techniques Analyzing (K5)
CO5
Applying(K4)
Suggested Readings
1. Data Mining with R: Learning with Case Studies, Luís Torgo, Chapman and Hall/CRC;
2. R Data Mining: Implement data mining techniques through practical use cases and real world
datasets, Andrea Cirillo, Packt Publishing; 1 edition
3. R Data Science Essentials, By Raja B. Koushik, Sharan Kumar Ravindran, Packt Publishing
4. Jiawei Han, Micheline Kamber, “Data Mining Concepts & Techniques” Elsevier.
5. Alex Berson, Stephen J. Smith “Data Warehousing, Data-Mining & OLAP”, TMH

RMBI IB 05: EXPORT AND IMPORT DOCUMENTATION

Max. Hours: 40
Course Objectives:
The basic objective of this course is to provide to the country a steady stream of competent young men and
women with the necessary knowledge, skills and foundations for acquiring a wide range of rewarding
careers into the rapidly expanding world of Import and Export Management. To promote basic
understanding on the concepts of export and import documentations to enable them to realize the impact of
documentations.

Introduction to exports, Registration process, Selection of products and market Payment terms, Export
costing and pricing , Preliminaries for exports. Registration – IEC, RCMC, EPC, Central Excise. ( BCMC
changed to RCMC) Categories of Export, Physical – Direct and Indirect, Deemed Exports, Merchant and
Manufacturer Exports

Shipment procedures, Role of clearing and forwarding agent, Cargo management Containerization,
Shipping documents and terms used in shipping, Export Procedures Excise clearance for exports, Marine
insurance of Export cargo Shipment goods, Quality and Pre Shipment inspection, EGC Services, GSP rules
of origin.

Meaning and importance of letter of credit, Documentation papers of L/C EXPORT incentives, risk and
insurance, Benefits of Exports, xcise clearance Benefit / Rebate, Income Tax Benefit , (IPRS is
discountiued), Shipment and Transport – Sea, Air, Rail, Road, Pipeline, Role of overseas agent and
remittance of commission.

The organization of exports –imports firms and business planning, Planning of export/import operations.
Import procedures Overview of various export promotion schemes Duty Drawback- Advance License,
(Replenishment Licenses, Special Interest License is discontinued), Remission Scheme, DEPB Scheme

Export Promotion Capital Goods Scheme. Diamond and Jewelry, Agricultural and Pharmaceutical product
exports promotion, scheme. Export of Principal Commodities in India, SEZ, EHTP,STP and EOU’s, Types
of Export Houses. (Free trade zones have been changed to SEZ)
References:
1. RBI Guidelines; New Import Export Policy; Nabhi Publications
2. EXIM Policy and Handbook of EXIM Procedure; VOL I and II
3. Mahajan; A Guide on Export Policy Procedure and Documentation; Snow White Publications Pvt.
Ltd.
4. RBI Guidelines; How to Export; Nabhi Publications
5. D.C. Kapoor; Export Management; Vikas Publications.

RMBI IB 06: INTERNATIONAL SUPPLY CHAIN MANAGEMENT

Max. Hours: 36
Course Objectives:
1. Key objective of the course is to introduce students into the business challenges and solutions of
supply chain management and modern business logistics in a global environment.
2. To develop an analytical capability to uncover problems and improvement opportunities in
International supply chain management and recommend improvement along the dimensions of
efficiency, quality and speed, and improved team-work capability to cooperate with others to solve
business operations problems in supply chain management;
3. To Garnered managerial insights for various supply chain issues in a variety of industry contexts.
Unit-I: (Session 06)

Introduction; Role of the Supply Chain; Managing the Supply Pipeline for Global Trade Flows; The Global
Logistics Operator; Comparison between National (Domestic) and International Logistics 8 International
Transport; International Trade Law; Globalisation and International Trade Environment
Unit-II (Session 07)
Factors Driving Global Supply Chain Management; Customs and Global Supply Chain Management;
Management of the Inventory in the Supply Chain Analysis Including Vendor Management; Factors
Contributing to the Development of Logistics; Asset Management in the Supply Chain; Lean Supply Chain
Management; Lean Supply Workforce
Unit-III (Session-08)
Export Sales Contract: Introduction; Market Environment; Market Entry Strategy; Constituents of the
Export Sales Contract; Evolution and Revolution of Logistics and Supply Chain Management; Modern
Logistics Concepts; Logistics Department; Constituents of the Export Sales Contract Continued:
Introduction; Contract of Affreightment: Terms of Delivery – Incoterms; 2000; Factors Determining Choice
of Incoterms 2000.
Unit-IV (Session-08)
Constituents of the International Purchasing/Procurement System: Introduction; International Purchasing
Systems Constituents/Strategy and its Interface with the Management of the Global Supply Chain;
Negotiating the Contract; Financing Global Supply Chains; Selecting the International Logistics Operator:
Introduction, Criteria of Selecting the Third-Party Logistics Operator, The Key Factors in the Development
of a Successful, Contract Logistics; International Organization for Standardization – ISO Supply Chain
Management Selection
Unit-V (Session-07)
International Transport: Introduction; Trade-Offs Inherent in International Logistics – Multi-Modalism; Key
Factors in a Transport Mode(s) Trade-Off; Speed; Frequency; Packing; Insurance; Warehousing; Operations
Management: Benchmarking – Supply Chain; Global Supply Chain Management; Supply Chain Cycle Time
Management Reduction; Logistics Result Evolution Strategy; Demand-Driven Supply Network; Global
Trade Scene: Introduction; Global Trade
References:
1. Global Supply Chain Management and International Logistics; Alan E. Branch; Routledge
2. Logistics Management for International Business- Text and cases, Sudalaimuthu and Anthony Raj,
PHI, 2009 Edition
3. Global Operations and Logistics- Text and cases, By Dornier, Ernst and Fender, Wiley India, 2006
Edition
4. Supply Chain Logistics Management, By Bowersox D and Closs D, PHI, New edition Business
Logistics Management, by R. H. Ballou, PHI, 2004 Edition
5. Logistics Management, by V. V. Sople, Pearson education, New edition

RMBI IB 07: INTERNATIONAL BUSINESS STRATEGY

Max. Hours: 40
Course Objectives:
To understand the business relations of India with different countries and markets is to find out the future
prospects of India’s Foreign Trade.

Introduction of prospects of FT - History and introduction to FT, promotional measures in FT by Indian
government, establish linkages between market and products and design business strategies with global
perspective. Agro products: Tea, Rice, Oil seeds, Wheat, Pulses, SEZ. Engineering Products: Metal
Manufacturers, Machinery and Instruments, Transport equipments,

Market Study - To study the business environments of each market (Economic, Social, Technological,
Political and legal framework) 1. U.S.A. 2. European Union 3. Japan, 4. ASEAN, 5. China 6. South Africa
7. Middle East Also study the geographic, climatic and other conditions which favors Indian exports to these
countries.

Products Study: Develop a working knowledge of each product category and conduct a general SWOT
analysis for each product category. Also study the geographic, climatic and other conditions
i) Software - Differentiate between product v/s Services, Outsourcing, etc.
ii) Pharmaceuticals - Product v/s Process Patent, New Drug. Discovery or Generic Product
strategy etc.
iii) Textiles and Readymade Garments: Cotton or Man made:Yarn,Fabric,RMG.

Product and Market Strategy: Develop a working knowledge of each product category and conduct a
general SWOT analysis for each product category. Also study the geograPrentice Hall of Indiac, climatic
and other conditions.
i) Gems and Jewellery
ii) Leather and leather Products

Products Category: Develop a working knowledge of each product category and conduct a general SWOT
analysis for each product category. Also study the geographic, climatic and other conditions, Services
Sector: Insurance, Banking, consultancies
References:
1. John A. Pearce and Richard B Robinson; Strategic Management; AITBS Publication.
2. Azhar Kazmi; Business Policy; Tata McGraw-Hill Publishing New Delhi,
3. Srivastava; Management Policy and Strategic Management; Himalaya Publishing House Co.
4. Porter M.; Competitive Strategy Techniques for Analyzing Industries and competitors; The Free Press,
New York.
5. Thompson and Strickland; Strategic Management – Concepts and Cases; Tata McGraw Hill, New
Delhi.

RMBI IB 08: INTERNATIONAL TRADE LAWS

Max. Hours: 40
Couorse Objectives:
To expose the students to the legall and regulatory framework and their implications concerning global
business operations, and to have a better understanding of the functioning and objectives of various world
organizations
Unit-I (Session 08)

Legal Framework of International Business - Nature and complexities; Code and common laws and their
implications to business; International business contract – legal provisions; Payments terms; International
sales agreements; Rights and duties of agents and distributors.
Unit-II (Session 10)

Regulatory Framework of WTO - Basic principles and charter of GATT/WTO; GATT/WTO provisions
relating to preferential treatment of developing countries; Regional groupings, subsidies, technical
standards, antidumping duties and other non-tariff barriers, custom valuation and dispute settlement;
Implications of WTO to important sectors – GATS, TRIPs and TRIMs.
Unit-III (Session 06)

Regulations and Treaties Relating to - Licensing; Franchising; Join Ventures, Patents and trade marks;
Technology transfer, Telecommunications. Frame work relating to Electronic Commerce.
Unit-IV (Session 08)

Regulatory Framework and Taxation - Electronic Commerce – Cross Border Transactions – Online
Financial Transfers – Legal Safeguards – International Business Taxation – Tax Laws – Multilateral and Bi-
lateral treaties – Sharing of Tax revenues.
Unit-V (Session 08)

Indian Laws and Regulations - Governing International Transactions: FEMA; Taxation of foreign income;
Foreign investments; Setting up offices and branches abroad; Restrictions on trade in endangered species
and other commodities.
References:
1. Daniels John, Sullivan and Lee H. Radebaugh; International Business; Pearson Education
2. Lew, Julion D.M. and Clive Stanbrook; International Trade Law And Practice; Euromoney
Publications, London.
3. Schmittohff; The Law and Practice of International Trade; Sweet and Maxwell
4. Motiwal O P, Awasthi H. K.; The Law And Practice Of International Trade; Bhowmik and Company,
New Delhi
5. Kapoor N. D; Commercial Law; Sultan Chand and Co.; New Delhi.

MBA (Integrated) 5th Year R-Code 2021-22

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MBA (INTEGRATED) FIFTH YEAR CHOICE BASED CREDIT SYSTEM

DR. A.P.J. ABDUL KALAM TECHNICAL

EVALUATION SCHEME & SYLLABUS

MBA (INTEGRATED) FIFTH YEAR

Curriculum & Evaluation Scheme (IX & X semester) Page 1

TEACHING AND EVALUATION SCHEME (R series)

S. Course Course Periods Evaluation Schemes Total Credit

4. Specialization Group 1 4 0 0 20 10 30 0 70 0 100 3

Effective from the Session: 2021‐22

S. Course Course Periods Evaluation Schemes Total Credit

4. Specialization Group 1 4 0 0 20 10 30 0 70 0 100 3

Curriculum & Evaluation Scheme (IX & X semester) Page 2

ELECTIVE PAPERS IN FIFTH YEAR

SPECIALIZATION GROUP: MARKETING

SPECIALIZATION GROUP: FINANCE

SPECIALIZATION GROUP: HUMAN RESOURCE

Curriculum & Evaluation Scheme (IX & X semester) Page 3

SPECIALIZATION GROUP: INFORMATION TECHNOLOGY

SPECIALIZATION GROUP: INTERNATIONAL BUSINESS

Curriculum & Evaluation Scheme (IX & X semester) Page 4

UNIVERSAL HUMAN VALUES AND PROFESSIONAL ETHICS

UNIT-2: Understanding Harmony in the Human Being - Harmony in Myself (7 Hours)

Curriculum & Evaluation Scheme (IX & X semester) Page 5

UNIT-3: Understanding Harmony in the Family and Society- Harmony in Human-Human

UNIT-5: Implications of the above Holistic Understanding of Harmony on Professional Ethics

Curriculum & Evaluation Scheme (IX & X semester) Page 6

Project Report Evaluation:

Evaluation Understanding of Understanding Interpretation & Presentation Query

Curriculum & Evaluation Scheme (IX & X semester) Page 7

RMBI 902: DATA ANALYSIS LAB- II

To provide practical experience of Data analysis using Excel with R

The course covers following statistical techniques

Curriculum & Evaluation Scheme (IX & X semester) Page 8

EMERGING TECHNOLOGIES IN GLOBAL BUSINESS

Course Credits: 3 Teaching Hours :36

a. To give students an exposure to the VUCA environment of International Business

Unit 1 Industry 4.0 and Digital Transformation (6 Hours)

Unit 2 Emerging Technologies as Drivers of Global Business (8 Hours)

Unit 3 : New Age Economies (8 Hours)

Unit 5 : Social, Cultural and Global Challenges (8 Hours)

Curriculum & Evaluation Scheme (IX & X semester) Page 9

Curriculum & Evaluation Scheme (IX & X semester) Page 10

INNOVATION & ENTREPRENEURSHIP

Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, EDIINIESBUD, NEDB,

Curriculum & Evaluation Scheme (IX & X semester) Page 11

Course Outcome Expected Levels of Learning as

Curriculum & Evaluation Scheme (IX & X semester) Page 12

RMBI 1003 RESEARCH PROJECT REPORT (RPR)

The scheme of evaluation for Project Report

The scheme of evaluation of Viva voce

Unit -1 (Session 06)

Unit- II (Session 08)

Curriculum & Evaluation Scheme (IX & X semester) Page 13

Unit- IV (Session 08)

Unit V (Session 10)

1. Marwah; Project Management; Wiley Dreamtech

Curriculum & Evaluation Scheme (IX & X semester) Page 14

Unit -1: Introduction to marketing Analytics (4 hrs.)

Unit-2: Pricing Analytics (8 hrs.)