Integral University, Lucknow

Masters of Business
(MBA)

Programme Outcomes (PO’s) :

 Ability to articulate, analyze, synthesize and apply the knowledge of principles and frameworks of
management and allied domains to the solutions of real-world complex business issues.
 Graduates of the MBA program will possess splendid communication skills, excel in
multidisciplinary, multi-cultural teams, and have an understanding for domestic and global contexts
so as to manage change, risk, and complexity situations.
 Graduates of the MBA program will be ready to engage in diversified career pursuits covering a
broad spectrum of areas in corporate, non-profit organizations, public policy, entrepreneurial
ventures and engage in lifelong learning.
 Graduates of the MBA program will be appreciative of the significance of Indian ethos and values in
managerial decision making and exhibit value centered leadership.
 Graduates of MBA will be provided with the opportunity to develop and broaden their managerial
and leadership skills.
Programme Specific Outcome (PSO’s) :
 To understand conceptual foundations of management and learn to solve real life problems with
appropriate decision making .
 To adapt to changes in an business environment with an understanding of societal and ecological
issues relevant to professional managerial practice through life-long learning.
 To inculcate ability to perform in multi-disciplinary work environment with good interpersonal
skills .
 To improve their personality and develop an understanding of etiquette, manners and
professionalism while dealing with people at work and in personal lives.

Program Educational Objectives (PEO’s):

 To train the students of the Management program for logical and practical approach to problem
solving and function effectively as skilled managers who can respond to changing environment in a
domestic and global context.

 To groom the students to work in multicultural and multidisciplinary teams for effective problem
solving and understand the principles of group dynamics, Team work and growth of Management
profession.

 To encourage and train the students as a way that they can pursue higher studies, start independent
ventures, thereby contributing to the fields of Education and Business world.
 Integral University, Lucknow
Department of Commerce & Business Management
STUDY & EVALUATION SCHEME
Choice Based Credit System
MBA
w.e.f. Session 2020-21
YEAR-I SEMESTER-II
S. N Subject Subject Period Credit Evaluation Scheme
Code
(Per Week)
L T P C Sessional (CA) Exam Subject
UE TA Total ESE Total
Business Research 3 1 0 4 40 20 60 40 100
01 BM406 Methods
02 Financial Management 3 1 0 4 40 20 60 40 100
BM407
03 Organization Behaviour 3 0 0 3 40 20 60 40 100
BM408
Production and Operations 3 1 0 4 40 20 60 40 100
04 BM409 Management
Dual Specialization: Choose Four Electives of Two Different Specializations From Marketing, Finance, HR & IT
05 BM410 First Specialization 3 1 0 4 40 20 60 40 100
To Elective- I
06 BM421 First specialization 3 1 0 4 40 20 60 40 100
& Elective- II
07 Second specialization 3 1 0 4 40 20 60 40 100
CS405
Elective- I
To
08 Second specialization 3 1 0 4 40 20 60 40 100
CS 408
Elective- II
TOTAL 24 07 0 31 320 160 480 320 800

L Lecture
P Practical
T Tutorials Sessional Total (CA) = UE + TA
C Credit
UE Unit Exams Subject Total = Sessional Total (CA) + End Semester Examination (ESE)
TA Teacher Assessment
ESE End Semester Examination
The schedule of papers during the second semester of the programme shall be as follows

CORE COURSES
S. No Sub. Code Subject S. No Sub. Code Subject
1 BM406 Business Research Methods 3 BM408 Organization Behaviour
2 BM407 Financial Management 4 BM409 Production and Operations Management
Specialization Papers
Marketing Finance
S. No Sub. Code Subject S. No Sub. Code Subject
1 BM410 Consumer Behaviour 1 BM414 Capital & Money Market
2 BM411 Marketing of Services 2 BM415 International Finance
3 BM412 Sales Management 3 BM416 Merchant Banking and Financial Services
4 BM413 Retail Management 4 BM417 Security Analysis and Portfolio Management
Human Resource Information Technology
S. No Sub. Code Subject S. No Sub. Code Subject
1 BM418 Corporate Compensation Strategy 1 CS405 Database Management System
2 BM419 Industrial Relation 2 CS406 Computer Application in Business
3 BM420 Training Methodology 3 CS407 E - Business
4 BM421 Organization Development 4 CS408 Advanced Decision Support System
 MBA 1 Year / Semester II

Course Code : BM406 Title of The Course: Business Research Methods L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective of the course is to impart the basic concepts of research methods and application of statistical tools to arrive at
rationale decisions

Course Outcomes
CO 1: To describe the meaning and role of Business Research.
CO 2: To formulate the research problem and understanding the major research designs.
CO 3: To determine data sources and learn the art of designing a questionnaire.
CO 4: To understand various sampling techniques and develop understanding of data collection and fieldwork.
CO 5: To enable students to analyze data using various techniques and to learn how to communicate the results and follow up.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Business Introduction to Basic Concepts, Stages in the Research Process, Problem Definition,
Research:An Research Objectives, Types of Research, Significance of Business Research in Managerial 5
1 Introduction Decision Making, Business Research in Practice.
Some basic terms, Population & Census, advantages and limitation of sampling, sampling
Sampling and
process, types of sampling, types of sample designs, estimation of sample size. Concept of
Scaling 10
2 Techniques Measurement, Scales of Measurement-Types & Properties, Measurement of Attitudes &
Scaling Procedures
Research Classification of Research Designs, Exploratory, Descriptive and Conclusive Research
Designs & Data Designs; Causal Research, Secondary Data- Nature, Sources and Advantages; Primary
10
3 Collection Data- Nature,Types, Means & Issues in Obtaining Primary Data
Techniques
Measures of Central Tendency , Dispersion , Skewness ,Correlation & simple regression
Testing of Hypothesis -Meaning of Hypothesis , Characteristics of Hypothesis, Procedure
Data Analysis 10
4 for Hypothesis testing , Type I & Type II errors, Testing of Hypothesis-Chi-Square test, F
test, t test & Z test
Meaning of interpretation, Techniques of interpretation, Steps in report writing, Layout of
Interpretation, research report, Mechanics of report writing, Precautions for report writing, Types of
5 Report Writing reports, Importance of computer in report writing-MS word, Excel, Power Point & SPSS. 10
& Recent Trends Research in Marketing Management, Research in Human Resource Management,
Research in Financial Management, Research in other allied fields .
References Books:
Malhotra, Naresh ; Marketing Research: An Applied Orientation, Pearson/PrenticeHall.
Boyd, Westfall and Stasch, Marketing Research: Test and Cases, Richard D. Irwin, Homewood, Illinois
Churchill, G.A., Marketing Research: Methodological Foundations, Dryden Press, New York. 4. Majumdar, R., Marketing
Research: Text, Applications and Case Studies, Wiley Eastern Ltd., NewDelhi.
Tull, D.S., Hawkins, D.I., Marketing Research: Measurement and Methods, Macmillan, New York.
Kothari, CR ; ResearchMethodology
 MBA 1 Year / Semester II

Course Code : BM407 Title of The Course: Financial Management L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . This is the foundation course in the area of Finance in order to acquaint a student to use various decision-making tools of
finance in a business organization for the efficient utilization of financial resources.

Course Outcomes
CO 1: Explain the nature and scope of financial management as well as time value of money and risk return trade off
CO 2: Analyze capital budgeting process and capital budgeting techniques
CO 3: Describe various capital structure theories and estimating cost of capital and leverage analysis.
CO 4: Evaluating working capital requirement and management
CO 5: Understanding the determinants of divided decision in relation to various models of dividend policy

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Introduction, Meaning, scope and development of financial management; Finance
Introduction Function; Objectives of the Firm, Indian financial system, Risk and Return, Time value of 9
1
Money and its relevance, computation of EMI, Annuity, Annuity due.
Capital Capital Budgeting: Meaning, Process and Significance, Methods of project evaluation and
Investment selection: ARR, Payback and discounted payback, NPV, IRR, Benefit cost ratio and 10
2 Terminalvalue Method, risk analysis in investment, Sensitivity Analysis.
Decisions
Cost of Capital: Cost of Equity, Debt, Retained Earnings and Overall Cost of Capital,
Operating
Financing
and Financial Leverages: Concept and significance, EBIT-EPS analysis, Capital 9
3 Decisions
structuring Theories: Net Income approach, Net Operating Income approach and MM
approach.
Working Capital: Meaning and significance, working capital cycle, Working capital
WorkingCapital Management, overall considerations in WCM; determinants and determination of working
10
4 Decisions capital requirements; management of cash; management of receivables management of
Inventories.
Ploughing back of profits, forms of dividends, factors affecting dividend policy, Retained
Dividend
5 Earning Vs. Dividend Decision; Walter Model; Gordon Model; MM hypothesis. 7
Decisions
Contemporary issues in financial management.
References Books:
Chandra P., Financial Management: Theory and Practice, 7th Edition, Tata McGraw Hill, New Delhi.
Van Horn James C, Financial Management and Policy, Prentice Hall ofthIndia, New Delhi.
Khan YM and Jain PK, Financial Management - Text and Problems, ,5 Edition, Tata McGraw Hill Publishing Company Ltd, New Delhi.
Reddy G.S., Financial Management: Theory and Practice,2 nd Edition, Himalayan Publications, NewDelhi
Michael C. Ehrhardt and Eugene F. Brigham. (2008). Corporate Finance. (1 sted.). South-Western Pub
 MBA 1 Year / Semester II

Course Code : BM408 Title of The Course: Organization Behaviour L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective of the paper is to familiarize the students with basic management concepts and behavioral processes in the
organization.

Course Outcomes
CO 1: To know about the basic concepts of the organization. It will help them to know the challenges and opportunities of the
subject.
CO 2: To understand the fundamentals of the individuals. It will help them to know the role of the behavior in terms of
personality, value and perception.
CO 3: To describe the behavioral concepts like learning and motivation over the individuals working in the organization. It will
lead to understand the theories related with learning and motivation.
CO 4: To learn about the concept of the group & interpersonal dimensions and also to know about its importance for the
company.
CO 5: To know about the leadership styles and provide insights into it and to understand the organizational culture,
organizational change and organizational development for the betterment of the organization in this competitive era.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Foundations of The Nature and Functions of an Organization; Meaning and systematic study of O.B;
Organizational Contribution of Behavioral Sciences to O.B; Developing Contingency Model to OB; 7
1 Behavior Challenges and Opportunities in O.B.
Individual Basic Individual Differences (ability & biographical characteristics); Personality:
Dimensions in Meaning, Theories and Determinants; Values; Attitudes and job Satisfaction; Perception
8
2 Organizational Process.
Behavior
Learning process; Theories of Learning: Classical Conditioning, Operant Conditioning
Foundation of
and Social Learning; Motivation: Meaning, Theories of motivation-Maslow, Hertzberg,
Learningand 7
3 Motivation McClelland, McGregor; Process Theories (Vroom's Model); Contemporary Theories:
Equity Theory, Attribution Theory).
Formation, Classification, Stages and Group Dynamics; Group Decision Making; Teams
Group and
and Team Work; Transactional Analysis; Stress and Conflict: Meaning and Causes of
Interpersonal 7
4 Stress, Types of Conflict (Intra Individual & Interactive), Coping Strategies for Stress and
Dimensions
Conflict.
Leadership: Meaning, Style and Theories of Leadership-Trait, Behavioral and Situational
Organizational Theories. Organizational Culture: Concept, Characteristics, Elements of Culture,
5 6
Dimensions Implications of Organization Culture, Organizational Change , Organizational
Development.
References Books:
Davis,keith: Organizational Behaviour, Tata McGraw Hill. Edition-5th.
Robins,S.P and Sanghi ,S.: Organizational Behaviour, Pearson Edition,NewDelhi,Edition-13th..
Prasad, L.M.: Organizational Theory and Behaviour, HPH, New Delhi.Edition-3rd
Michael C. Ehrhardt and Eugene F. Brigham. (2008). Corporate Finance. (1 sted.). South-Western Pub
Richard A. Brealey, Stewart Myersand Franklin Allen. (2013).Principles of corporate finance. (11 thed.). McGraw Hill
 MBA 1 Year / Semester II
L T P C
3 1 0 4
Course Code : BM409 Title of The Course: Production and Operations Management
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective is to develop familiarity with the concepts of production systems, their constraints and linkages with the overall strategic
perspectives. The Course will help learners evolve an integrated perspective and developing Interface of operations management with other managerial
areas.

Course Outcomes
CO 1: Understand the role of operations in both manufacturing and service organizations and the significance of operations
strategy in the overall business.
CO 2: Understand the importance of facilities location decision in the whole supply chain in globalized operations and learn the
tools relating to facilities location, also study the problems related to the various facility layout.
CO 3: Identify the goals and objectives of inventory management and Understand the various selective inventory control
techniques and its applications.
CO 4: Learn different quality tools and the tools of statistical process control for analyzing a process in terms of quality and also
develop an understanding of six sigma quality.
CO 5: Emphasis on effectiveness and efficiency of operations by job and work design, process design, layout design and control
of systems.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Operations Management - An overview, Definition of production and operations management,
Introduction Production Cycle, Classification of operations, Responsibilities of Operations Manager, Capacity 9
1 Planning & Management, Systems for Product& Services.
Production Facility Location & Facility Layout, Scheduling Techniques, Forecasting types and methods.
Planning & Introductionto Network Analysis, PERT & CPM Costcrashing: Production& operations Control. 9
2 Control
Inventory Management - Objectives, Factors, Process. Inventory control techniques- ABC, VED, FSN
Inventory analysis, Economic Order Quantity, Materials Requirement Planning (MRP), P-system & Q-system, 9
3 Management
Just-In-Time(JIT).
Quality Control & Quality Assurance, Statistical Quality Control, Theory of Control
Charts. Basic concepts of quality, dimensions of quality, Juran's quality trilogy, Deming's 14
Quality Control principles, PDCA cycle, Quality circles, Quality improvement and cost reduction- 7QC tools and 7 9
4
new QC tools, ISO 9000-2000 clauses, coverage QS 9000 clauses, coverage. Six Sigma, Total
Productive Maintenance(TPM).
Work Study & Method study- Principle & Applications, Time study- Principle & Applications, Job Analysis &
5 9
EmergingIssues work sampling, Issue of Pollutioncontrol in Production Management, Maintenance Management.
References Books:
Adam Everett E & Ebert Ronald J; Production & Operations Management: Concepts, Models &Behavior, PHI, Fifth Edition, NewDelhi.
Buffa Elwood S & Sarin Rakesh K; Modern Production and Operations Management, John Wiley & Sons, Singapore.1987.
Operations Management (McGraw-Hill Series in Operations and Decision Sciences)
Operations Management: Processes and Supply Chains (11th Edition)
Jack: Straight from the Gut by Welch, Jack, Byrne, John A. (October 1, 2003) Paperback
 MBA 1 Year / Semester II

Course Code : BM410 Title of The Course: Consumer Behaviour

Approved On: L T P C
Pre-Requisite: NONE Co-Requisite: NONE 3 1 0 4

Objective : . The objective of this paper is to develop the understanding about the consumer behaviour for making marketing decisions. This
paper will help to understand the process of the consumer decision making. This paper will help to know the impact of environment over the
consumers

Course Outcomes
CO 1: To know about the concept of consumer behavior and the process of consumer decision making. It will help them to
know the characteristics and the value of the Indian consumers.
CO 2: To understand the fundamentals of the consumer behaviour in the Indian environment. It will help them to know
the influence of the different internal and external factors.
CO 3: To describe the individual consumer knowledge. It will help them to understand the concepts of consumer learning,
consumer perception, consumer attitude and personality of the consumers.
CO 4: To learn about the concept of the consumer behaviour in terms of different models given by the academics people
associated with the behavioral study.
CO 5: To provide insights into consumer research and consumer ethics. It will help them to know the importance of consumer
research and consumer ethics in the present business world.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Introduction To Meaning of Consumer Behaviour, Importance of Consumer Behaviour, Indian consumer
Consumer characteristics, Achieving consumer satisfaction & delight, Developing consumer value, 10
1 Behaviour Consumer decision making process, Diffusion of Innovation
Consumer Meaning of environmental influences, environmental influences on consumer behaviour-
Behaviour In Individual determinants & influences of external environmental factors on consumer
9
2 Indian behaviour (in context with economic, cultural and social influences on consumer
Environment behaviour).Group influences and Family life-cycle influences on consumer behaviour.
Consumer learning: Meaning of consumer learning, Learning theories- Classical
conditioning
Individual theory, Operant conditioning theory & Cognitive theory Consumer perception: Meaning of
Consumer 9
3 consumer perception, process of consumer perception Consumer attitude: Meaning of
Knowledge
consumer attitude, formation of consumer attitude Consumer personality: Meaning of
consumer personality, consumer traits
Consumer Economic Model, Psychological Model, Pavlovian Model, Input-Process-Output Model,
Behaviour Howarth Sheth Model, Engel-Blackwell-Kollat Model & Nicosia Model 9
4 Models
Consumer Consumer Research: Meaning of consumer research, importance of consumer research &
5 Research & process of consumer research. Consumer Ethics: Meaning of consumer ethics, illegal actions 8
Consumer Ethics & consumerism
References Books:
Schiffman, Kanuk, Kumar & Wisenblit, Consumer Behaviour, Tenth edition, Pearson Prentice Hall
Loudon & Bitta, Consumer Behaviour, Fourth edition, Tata McGraw Hill
Hawkins, Best & Coney, Consumer Behaviour, Ninth edition, Tata McGrawHill
Solomon, Consumer Behaviour, Eighth edition, Pearson Prentice Hall
Gupta S.L. & Pal S., Consumer Behaviour, First edition, Sultan Chand &Sons
 MBA 1 Year / Semester II

Course Code : BM411 Title of The Course: Marketing of Services L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The aim of this course is to acquaint the students with the concept of services marketing and other related issues viz services
marketing mix, tools and techniques in services marketing research and other special aspects of services marketing

Course Outcomes
CO 1: Understand the fundamental concepts of service marketing and its functions
CO 2: Understand different models of service quality and identify the role and significance of various elements of service
marketing mix
CO 3: Analyze customer requirement, measure service quality and design and deliver better services.
CO 4: Understand the consumer behaviour in Service Sector
CO 5: To understand the application in different service organization

Unit Title of The Content of The Unit Contact

No. Unit Hrs.

Basics of
Definition of Services, unique characteristics of Services; Classification of service. Types
Service 10
1 of Services, Difference between Services and Products. Service Continuum, Service
Marketing
Marketing, importance and features.
Service Quality, GAP Model of Service Services Quality, Service Marketing Triangle,
Services
Marketing Mix, the seven P's of Marketing Mix, Promotion and communications in
Quality & 10
2 Services Marketing, Packaging the service Product. Services Distribution Planning,
Marketing Mix
Process and Physical Evidence, and People in services marketing.
Tools and Applying Marketing Research Techniques, Measuring Effectiveness of Services
Techniques in Marketing, How to design a Service, Evaluating effectiveness of Programmes, Service life
Analyzing Cycle, Key Operational components of services planning, Internet as a service enabler. 8
3
Services
Market
Consumer behavior in services, Customer expectations of service, Customer perceptions
Focus on
of service, Relationship marketing: The service based business plan, the future of service 10
4 Customer
marketing; Technological changes and the services.
Special Aspect Marketing of Services in area of financial services, Banking, Insurance, Tourism,
5 of Service Transportation, Hotel, Hospital, Consultancy services. 7
Marketing
References Books:
A. Zeithmal Valarie, Services Marketing, Tata McGraw Hill Education
Lovelock Christopher (Pearson Education), Services Marketing: Technology and Strategies
Sinha P.K. & Sahoo S.C. (Himalya Publishing House) Services Marketing
Marketing of Financial Services (BIZTANTRA) – 2013 by Dhananjay Bapat (Author)
Marketing Research 7/e – 1 Sep 2015by Malhotra/Dash (Author)
 MBA 1 Year / Semester II

Course Code : BM412 Title of The Course: SalesManagement L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The purpose of this paper is to acquaint the student with concepts which are helpful in developing a sound sales and distribution
policy and in organizing and managing sales force and marketing channels.

Course Outcomes
CO 1: To understand the process involved in personnel selling, its management and its implications for relationship
development.
CO 2: To explain the decisions involved in planning and organizing the sales efforts.
CO 3: To explain the decisions involved in sales-force management and the related issues.
CO 4: To explain the concepts of Sales Force
CO 5: To understand the process and factors involved in Distribution Channel and managing it.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Introduction to Meaning, Scope and Importance of Sales Management. Personal Selling Process and
Sales Approaches; Theories of selling; Sales Strategies; Qualities of a Good Sales Person. 10
1 Management
Organizing the Sales Force, Designing the Structure and Size of Sales Force; Recruitment
Sales Force
and Selection of Sales Force, Leading and Motivating the Sales Force, Training and 10
2 Management
Compensation the SalesForce.
Prospecting, Pre-Approach, Approach, Presentation, Sales Objection and Close
Selling Process 7
3
Sales Force Sales Quota Setting, Sales Territory, Sales Budget, Sales Analysis and Audit, Evaluating
8
4 Control System Sales Person Performance.
Overview of marketing channels, their structure, functions and relationships; Channel
Distribution
5 Intermediaries-Wholesaling and Retailing; Logistics of Distribution; Managing Marketing 10
Management
Channels.
References Books:
Cundiff,still and Govoni : Sales Management, PHI, New Delhi.Edition-3rd.
Spiro,Stanton and Rich : management of sales force, Tata McGraw Hill, New Delhi.
Sahu, P K and Raut, K C : Salesmanship and Sales Management, Vikas Publishing House Pvt. Ltd. Edition -3rd.
Marketing of Services (BIZTANTRA) – 2013 by Dhananjay Bapat (Author)
Marketing Research 7/e – 1 Sep 2015by Malhotra/Dash (Author)
 MBA 1 Year / Semester II
L T P C
Course Code : BM413 Title of The Course: RetailManagement
Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective of this course is to develop in-depth knowledge about the various retail and merchandising systems and markets.

Course Outcomes
CO 1: To discuss the basic concepts of retailing, various theories of organization behavior like attitude, perception which
influence a buyer.
CO 2: To discuss about various retail environments customer buying behavior.
CO 3: To develop an understanding about trading area analysis and store location internally and externally.
CO 4: To discuss the details about managing retail business ,services and financial dimension etc.
CO 5: To discuss the concepts of retail information system, retail pricing and retail at world level.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Overview of Retailing Environment and Management: Retailing, Definition and Concept,
Functions of Retailing Driving Forces for Retailing, Building and Sustaining
World Of Relationships, Strategic Planning, Structural Change, Type of Retail Outlets, Market
10
1 Retailing Structure, Retail Planning, Development and Control. The Customer and Retail Business:
Knowing your Customers, Focusing on the Consumer, Mapping Out Society, Learning,
Attitude. Motivation and Perception.
Retail Situational Analysis: Retail Institutions by Ownership. Retail Institutions by Store-based
Environment And Strategy-Mix, Web, Nonstore-based and other Forms of Non Traditional Retailing.
9
2 Customer Buying Targeting Customers and Gathering Information. Communicating with Customers.
Behavior Promotional Strategies used in retailing
Choosing a Store Location: Trading Area Analysis, Site Selection,. Store Design and
Retail Strategy &
Layout, The Store and its Image, The External Store, Internal Store, Display, Visual 8
3 Store Location
Merchandising and Atmospherics.
Managing Retail Business: Retail Organization and HRM, Retail Organization and
Merchandising Operations Management, Financial Dimensions, Managing Retail Services. Service 8
4 Management
Characteristics, Branding, Perceptions of Service Quality.
Delivering the Product: Retail Information Systems, Merchandise Management Retail
Pricing And Pricing, Development and Implementing Plans, People in Retailing. International
5 Retailpromotion Retailing: Internationalization and Globalization, Shopping at World Stores, Going 10
Mix International, The Internalization Process, Culture, Business and International
Management. Swapna Pradhan, Retailing management, TMH
References Books:
Berman B & Evans J R, Retail Management, PHI
Michael Lervy M & Weitz B W, Retailing Management, TMH
Swapna Pradhan, Retailing management, TMH
Best for Understanding Motivation: 'Drive' by Daniel H. Pink
Best Customer Service: The Nordstrom Way to Customer Experience Excellence
 MBA 1 Year / Semester II

Course Code : BM414 Title of The Course: Capital & Money Market L T P C
Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . This is the foundation course in the area of money and capital market in order to acquaint a student to have a thorough
understanding of these markets to enable them to make investment.

Course Outcomes
CO1 To comprehend different components of Indian financial system and the role and functions of SEBI.
CO2 To explain the conceptual framework of primary market in relation with IPOs.
CO3 To describe the role of intermediaries in the financial market.
CO4 To understand the concept of secondary market and stock exchange mechanism in India.
CO5 To comprehend conceptual and regulatory framework of Mutual funds in Indian.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Components of Indian Financial System, Institutions, Instruments, Market and Services,
IndianFinancial
Nature and role of financial system and Economic Development, Financial Sector 7
1 System
Reforms, SEBI: meaning, scope, objective, powers and function of SEBI.
Capital Market-Constituents, Functions, Capital Market Instruments, New Issue Market,
Private Placements, New Issue Market-Meaning, Evolution of Primary Market in India,
Primary Market 8
2 mode of issuing Securities, IPO Grading, Green shoe option, On-line IPO's, steps to
improve Primary Market Infrastructure.
Introduction to Depository System, NSDL, CDSLS, Custodians, SHCIL, Working of
Depositoriesand
Depository, Critical Appraisal for the need of Depository, Benefits of Depository system, 8
3 Custodians
Dematerialisation: meaning of DEMAT, purpose and process of demat.
Introduction, organization, Management and Memberships of stock exchanges, Margin
Systems, and Drawbacks of Indian Stock Markets, Indian Stock Exchanges-Meaning of
Secondary Stock exchange, Organization of Stock exchanges in India, Functions of Stock exchange,
15
4 Market BSE, NSEI, OTCEI, National and Regional Exchanges, Reasons for failure of OTCEI,
Barometer of Stock markets, Market indices, NEAT system: concept, hierarchy, logging in and
logging off, order management, internet broking, WAP
Money market: meaning, features, role of money market and Instruments,
Mutual Fund &
5 Mutual funds, Objectives, Features and importance, SEBI Regulations, 7
Money Market
Classification of schemes
References Books:
Bhalla VK , Indian financial system ,Anmol publications pvt. ltd Machiraju HR, Indian financial system, Vikas publishing house
Uma Kapila & Raj Kapila, Economic reform series
Goel AK & Khan MS, Capital & Money Market, Himalaya Publication Pvt Ltd.
Ramesh Babu, Financial Markets and Institutions. 1 stedition, Concept publishing company,2006.
M. Y. Khan and P. K. Jain, Financial Management: Text, Problems and Cases, 6th Edition, Tata McGraw-Hill Education, 2011
 MBA 1 Year / Semester II

Course Code : BM415 Title of The Course: International Finance L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . This is the foundation course in the area of International Finance in order to acquaint a student to various instruments and
environment in international business.

Course Outcomes
CO 1: To demonstrate the understanding of international finance and it significance, international financial system, international
financial flows and international sources of finance.
CO 2: To demonstrate the understanding of exchange rates, its determinants, mechanics of currency trading and international
parity conditions.
CO 3: To demonstrate the understanding of currency derivatives and trading strategies.
CO 4: To demonstrate the understanding of foreign exchange risk and exposure and its management.
CO 5: To demonstrate the understanding of portfolio management, international project appraisal and international working
capital management.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
IFM -concept and significance, Development in IFM, Foreign Exchange Markets and
International Financial Markets, The Finance Function, International financial flows and
Financial balance of payments, International financial system & institutions, International Sources of
Management In 10
1 Finance for the Firm, Bond Financing (Fixed and Floating Rate Notes), Loan Financing
Global Context
(Syndicates Loans), Securitised Financing (Euro note), Equity Financing (GDR and ADR),
Features of Loan Agreements: Loan Negotiations.
Exchange Rate - Concepts, Trading, Mechanics of Currency Trading, Exchange Rate
Quotations, Arbitrage and Two point Arbitrage Calculations, Exchange rate determination,
Exchange Rate Fundamental Factors Affecting Exchange Rates, Structural Models of Exchange Rate 10
2
determination, Law of one price, Purchasing power parity, The international Fisher effect,
Inflation risk and its impact on financial markets.
International Forward Contracts, Future Contract, Currency Swaps, Currency Options; Concept, types
Finance and strategies. 7
3 Instrument
Foreign Definition of Foreign Exchange risk, Accounting Exposure, Economic Exposure, Currency
ExchangeRisk Risk - Sharing Methods. 8
4 Exposure
GlobalFinancial International portfolio investment, Financing of international trade, International working
5 10
Management capital management, International project appraisal.
References Books:
Hull, J. C., (2010). "Options, Futures and other Derivatives", 7 th Edition, Pearson Education.
Gupta, S.L. (2009). Financial Derivatives: Theory, Concepts and Problems, 3rd Indian Reprint,, Prentice- Hall of India.
Siddaiah, Thummuluri. (2011) International Financial Management, 2 nd Edition, Pearson Education.
Ramesh Babu, Financial Markets and Institutions. 1 stedition, Concept publishing company,2006.
M. Y. Khan and P. K. Jain, Financial Management: Text, Problems and Cases, 6th Edition, Tata McGraw-Hill Education, 2011
 MBA 1 Year / Semester II

L T P C
3 1 0 4
Course Code : BM416 Title of The Course: Merchant Banking and Financial Services
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . This course caters to introduce the students to various areas of financial services prevalent in the economy and the role and services
offered by merchant bankers.

Course Outcomes
CO 1: To understand the working of Merchant Banking institutions and its major activities.
CO 2: To understand the process of Public Issue.
CO 3: To identify the role and regulatory environment of financial services in Indian
CO 4: To give an insight on operations and management of mutual fund and venture capital in India
CO 5: To describe the role of various instrument of credit financing.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Merchant Banking: It's meaning importance and need of merchant banking in India,
Introduction To Activities and role of merchant banker Merchant Banker - category, types, and role,
Merchant
Merchant banking organizations, Merchant banking activities - Underwriting and 10
1 Banking
Activities brokerage, Securitization, and loan syndication, Merchant banker and Indian financial
institutions
Management of capital issues- pre and post issue management, Free pricing and marketing
Managing
of capital issues, Modifications affecting issue management, Private placement of securities 10
2 Capital Issues
and bought out deals
Financial Evolution and Role of Financial Services Companies in India, Regulatory Environment of
Services, Financial Service, Trends & Developments in the area of financial services, Virtual Delivery of
10
3 Leasing And Financial Services, Legal & Tax aspects leasing, Lease evaluation, International leasing, Hire
Securitization Purchase and Installments sale. Securitization.
Mutual Funds Introductions to mutual fund - types & classification of mutual fund schemes, operations
& Venture and management of mutual fund in India, venture capital, issues in venture capital 8
4 Capital financing
Credit Factoring, Bill Discounting, Forfeiting, Credit Rating, Consumer Finance, Credit Cards,
5 7
Financing Bank assurance
References Books:
Bhole, L.M. (2009) Financial Institutes and Markets' 5 th Edition, Tata McGrawHill
M Y Khan, (2009) . Financial Services, 6th Edition, Tata McGraw Hill.
Varshney and Mittal. (2009) Indian Financial System, 10 th Edition, Sultan Chand & Sons.
Marketing of Services (BIZTANTRA) – 2013 by Dhananjay Bapat (Author)
Marketing Research 7/e – 1 Sep 2015by Malhotra/Dash (Author)
 MBA 1 Year / Semester II

L T P C
3 1 0 4
Course Code : BM417 Title of The Course: Security Analysis and Portfolio Management
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . This is the foundation course in the area of security analysis and portfolio management in order to acquaint a student to use
various tools of security analysis and investment management for the efficient utilization of financial resources.

Course Outcomes
CO 1: To be able to get the knowledge of Investment, its options and the current issues regarding investment protection in India
CO 2: To get the concept of Risk and Return understood from the point of view of investment decisions.
CO 3: Environmental and technical analysis to get the best outcome of the investment decisions.
CO 4: Portfolio analysis is important for investment. To be able to know the theories regarding it.
CO 5: To be able to know the concept of portfolio management and its evaluation methods and theories.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Concept of investment, objective of Investment, investment and speculation, investment
and gambling, investment process, alternatives of investment, Securities and security
Introduction 8
1 markets, new issues markets- function, financial intermediaries, SEBI and its guidelines;
Investor protection.
Risk & Return: Concept of Risk, Measures of risk and return, calculation, systematic and
Risk-Return
unsystematic risk components. Valuation of Equity: Nature of equity instruments, Equity 8
2 And Valuation
Valuation Models. Valuation of Debentures/Bonds: nature of bonds, valuation,
Environmental Efficient market theory, Fundamental Analysis: Economy analysis, Industry analysis,
Analysis & Company analysis, financial analysis, Technical Analysis: Dow theory, Elliot's wave 12
3 Technical
theory, Relative 8strength Analysis, Moving average analysis,
Analysis:
Portfolio Analysis and Selection: Portfolio concept, Portfolio risk and return, Beta as a
Portfolio
measure of risk, calculation of beta, Selection of Portfolio: Markowitz's Theory, Single
Analysis & 10
4 Index Model, Capital market theorem, CAPM (Capital Asset Pricing Model) and
Selection
Arbitrage Pricing Theory.
Performance measurement of portfolios- Sharpe ratio; Treynor ratio; Jensen's Alpha,
Performance
5 Finding alternatives and revision of portfolio; Portfolio Management and Mutual Fund 7
Evaluation
Industry
References Books:
Chandra P., Security Analysis & Investment Management, Tata McGraw Hill, New Delhi.
Fischer & Jordan, Security Analysis & Portfolio Management, Pearson Education.
Frank K.R.& Keith E. Brown, Investment Analysis & Portfolio Management, Cengage Learning Pvt. Ltd., NewDelhi.
Gitman & Joehuk, Fundamentals of Investing, Pearson Addison Wesley. 5. Sharpe & Alexander, Investments, PHI Publication, New Delhi.
M. Rangnatham and R. Madhumathi , “Investment Analysis and Portfolio Management”
 MBA 1 Year / Semester II

L T P C
3 1 0 4
Course Code : BM418 Title of The Course: Corporate Compensation Strategy
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The basic objective of this course is to expose the learner to the legal provisions & their manifestation in the current business
scenario & to formulate & administer an effective strategic compensation strategy

Course Outcomes
CO 1: The student will learn about Objectives, Nature and concept of compensation, Types of wages & its Definitions-
Minimum, Need, Based, Fair, Living, Money, Real, Wages, Multi-Dimensional Approach to Wages, Wage Policy
Objective & Its Need, National Wage Policy & Income Policy.
CO 2: The student will learn about Need of Legislative Control, Workers Compensation Act, 1923, Payment of Wages Act
1936, Minimum Wages Act 1948, ESI Act 1948, Payment of Bonus Act 1965, Equal Remuneration Act 1976.
CO 3: The student will understand the Systems of Wage Payments- Time, Piece, Payment by Results, Balance or Debt, Job
Evaluation Incentive rate, Compensation Payment system in Different Countries.
CO 4: The student will learn about Job Analysis, Factors affecting compensation, Basic, DA, HRA, Overtime, Annual Bonus,
Fringe Benefit & Incentives, PF, Gratuity, compensation Structure Design with Linkage to Personnel Functions.
CO 5: The student will learn about Institutions Involved in Wage and Salary Fixation, Fair Wage Committee, Tripartite or
Bi- partite Negotiation, Collective bargaining, Wage Board, Pay Commission, Tribunals.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Objectives, Nature and concept of compensation, ,Types of wages & its Definitions-
Compensation Minimum, Need, Based, Fair, Living, Money, Real, Wages, Multi Dimensional Approach 10
1 to Wages, Wage Policy Objective & Its Need, National Wage Policy & Income Policy
Need of Legislative Control, Workers Compensation Act, 1923, Payment of Wages Act
Compensation
1936, Minimum Wages Act 1948,ESI Act 1948, Payment of Bonus Act 1965, Equal 10
2 Legislation
Remuneration Act 1976
Compensation Systems of Wage Payments- Time, Piece, Payment by Results, Balance or Debt, Job
Payment Evaluation, Incentive rate, Compensation Payment system in Different Countries 10
3 Systems
Job Analysis, Factors affecting compensation, Basic, DA, HRA, Overtime, Annual Bonus,
Compensation Fringe Benefit & Incentives, PF, Gratuity, Compensation Structure Design with Linkage to 8
4 Structure
Personnel Functions,
Wage & Salary Institutions Involved in Wage and Salary Fixation, Fair Wage Committee, Tripartite or Bi-
5 Fixation partite Negotiation ,Collective bargaining, Wage Board, Pay Commission, Tribunals 7
Machinery
References Books:
Sarma A.M. Understanding Wage system,9th Edition, Himalaya Publications
R.S. Dwivedi - Personnel Management in Indian Enterprises, 4th Edition (Vrinda Publications)
A Handbook of Employee Reward Management and Practice by Michael Armstrong
Compensating New Sales Roles: How to Design Rewards That Work in Today’s Selling Environment by Jerome A. Colletti and Mary S. Fiss
The Carrot Principle: How the Best Managers Use Recognitionto Engage Their People, Retain Talent, and Accelerate Performanceby Adrian Gostick
and Chester Elton
 MBA 1 Year / Semester II

Course Code : BM419 Title of The Course: Industrial Relation L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective of this syllabus is to bring a clear conceptual understanding in the students regarding Industrial relations system,
its modus operandi and the role of parties involved therein.

Course Outcomes
CO 1: To understand the concept of HRD and different approaches in India.
CO 2: To understand the industrial conflicts and disputes reason of strikes and lockouts
CO 3: To understand different bodies working in HRD.
CO 4: To understand the function of trade union.
CO 5: To understand the wage system and Grievance handling system in India.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Concept approach &organization :HRD in Perspective, Importance, concept, scope and
Industrial concept of IR, Objective of Industrial Relations, Functional approaches of IR -Systems
10
1 Relation Approach, Oxford Approach, Marxist approach, Human Relation Approach & Gandhian
Approach, Scope of Industrial Relations, IR in India
Definition and essentials of a dispute ,Classification of Industrial Dispute & its
Industrial
Impact ,Cause of Industrial conflict, Dispute over unfair labour practices, Form or
Conflicts& 10
2 Techniques of Strikes ,Prevention of Strikes, Lock out, Discipline: Concept, Code of
Discipline
Discipline in Industry, Disciplinary procedures
Tripartite Bodies: Concept & Importance & Evolution ,Indian Labour Conference,
Tripartite And Standing Labour Committee & Industrial Committees & other Tripartite Bodies Bipartite dies:
Bipartitebodies, 10
3 Concept & Importance & Evolution of Bi-Partite Bodies Works Committee & Joint
Ilo
Management Councils ,ILO & India
Concept ,Features ,Functions, structure of Trade Union ,History of Trade Union, Origin &
Trade Unions Reasons for slow growth, Types & structure of Trade Union Problems of Trade Union, 7
4
Worker participation in Management, Trade Union Act,1926.
Collective Collective Bargaining: Meaning, types & Principles of CB Process of Collective
Bargaining, Bargaining, Collective Bargaining in India, Levels at which CB have been conducted -
Grievance Plant Level, Industry Level & National Level Pre-requisites of a Successful Collective
5 8
Handling & Bargaining Grievance Procedure: Concept & principles of Grievance Handling, Essential
Wage conditions of successful handling of Grievances, Causes of Grievances, Procedure for
Negotiations Grievance Settlement, Model Grievance Handling Procedure
References Books:
Industrial Relations & Collective Bargaining -S.K.Bhatia,Nirmal Singh,Edition 1st,Publisher, Deep & Deep Publishing House
Industrial Relations-Amit Agarwal-Pacific Publications-Edition-Ist , 2009
Industrial Relations P Venkataraman-Edition, Ist, Aph Publications
Industrial Relations and Labour Laws” by S C Srivastava.
Industrial Relations, Trade Unions and Labour Legislation” by P R N Sinha and Sinha Indu Bala.
 MBA 1 Year / Semester II

Course Code : BM420 Title of The Course: Training Methodology L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective of the course is to provide the learner an insight about how training needs of any organization are determined and
fulfilled to develop the employees for better performance. The course focuses on updating management skills.

Course Outcomes
CO 1: To link the training and development to company’s strategy effectively and assess the training needs of the people working
in the organization.
CO 2: To apply various methods of training and development in real life situations.
CO 3: To design, develop, and conduct training and development programmes.
CO 4: To evaluate the effectiveness of training and development programmes as well as learning outcomes.
CO 5: To leverage the emerging trends in the field of Training and development.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
History of training, Philosophy of training, Definition of training, Concepts of training:
The Training
8
1 Context Nature, Scope, Challenges, Forces influencing Training.
Strategic Training: Models of training-Faculty, Customer, Matrix, Corporate University and
Strategic
Training And Its Business Embedded Model. Role of training in HRD, Learning process & principles, 7
2
Dynamics Training process & dynamics, Training and development strategies
Training need analysis: The process and Approaches of TNA, Organizational Analysis,
Requirement Analysis, Task, Knowledge, Skill and Ability Analysis, Person Analysis,
Training Needs Team Work for conducting TNA, Output of TNA. Methods of training, Designing of 10
3 Analysis
training programs, Development of training systems, Evaluation of training and
development
Training techniques and trainers role, Training styles-Selecting Trainer, selecting and
preparing the Training Site, Pre Training Communication, Facilitation of Training with
focus on Trainee. Transfer of Training Conditions Of Transfer, Facilitation of Transfer
Trainer And
10
4 Training with focus on Organizational Intervention (Supervisor Support, Peer Support, Trainer
Support, Reward System, Climate, etc.) Learning styles, Role of a trainer, Action research
in training
Employee Approaches to Employee Development, Development Planning Process. Types of
Development development programmes-seminar, conferences, symposia. Career Management-Models of
Career
5 Management Career development Emerging trends in training methodologies 10
And FutureOf
TrainingAnd
Development
References Books:
Training & Development: Lynton & Pareek
Mapping the training program: Michalak
Training and Development by Steven A. Beebe, Timothy P. Mottet and K. David Roach, 2012
Employee Development on a Shoestring, by Halelly Azulay, 2012
Telling Ain’t Training- 2nd Edition, by Harold D. Stolovitch and Erica J. Keeps, 2011
 MBA 1 Year / Semester II

Course Code : BM421 Title of The Course: Organization Development L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . The objective of the course is to help students understand the process and intervention for organizational development learn
OD as a viable Strategy for changing and improving Organizational effectiveness and understand OD in Global Perspective.

Course Outcomes
CO 1: To know overview of Organization Development
CO 2: To understand the Organization Development process.
CO 3: To understand the relationship between OD & Culture.
CO 4: To understand various organization development interventions.
CO 5: To understand various organization development strategicinterventions.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Definition Nature & Characteristics of organization development. History & Process of
IntroductionTo
O.D. Theories & methods, Goals / Objectives of O.D, O.D. Models, Management 10
1 OD
development Vs. Organization development
Condition For Conditions for O.D. Success. Action research: Process, History and Examples. OD
10
2 OD& Process Process
Facilitators & Development of O.D. facilitators ,OD & Culture, Feedback: Characteristics of effective
feedback, survey Feedback,StressManagement 10
3 Culture
Overview of organization development interventions: Characteristics of effective
Organization interventions, Designing Intervention, Intervention Process. Team interventions, Inter-
Development 8
4 group, third party & Comprehensive interventions, Structural interventions & Managing
Interventions
organizational change
Strategic Organizational learning and transformation, Future of organization development, Business
5 ethics and OD, Work Organization and Quality of Work Life (QWL),Restructuring 7
Interventions Organization, Job Enrichment, Ethical Issues In OD
References Books:
Organization Development: French & Bell
Organization Development: French, Bell & Zawaki
Organization Development For Excellence: Kesho Prasad
Organization Design, Change & Development: MG Rao, VSPRao
Organization Development: French, Zawaki
 MBA 1 Year / Semester II

L T P C
3 1 0 4
Course Code : CS405 Title of The Course: DATABASE MANAGEMENT SYSTEM
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . To introduce students with the applications of system designed to mange organisational data resources and to enable better
understanding of database in corporate environment

Course Outcomes
CO 1: To understand the Components of Database Management Systems and Record Storage & Primary File Organizations.
CO 2: To explain the Decomposition of Relation Schemes Relational Database Design: Integrity Constraints; Functional
Dependencies Normalization.
CO 3: To introduce the Structured Query Language, Oracle- Creating Table.
CO 4: To enable the Database Utilities; Security, Object/Basic Database Administration/ Remote Data Access Advanced Data
Models & Emerging Trends
CO 5: To understand the cloud computing (concept and application), contemporary issues.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Introduction to Database; Organisation of Database; Components of Database
Management Systems; Types of Data Models: Entity-Relationship Model, Network Data
Introduction: 10
1 Model, Hierarchy Data Model; Relational Data Model, Semantic Data Model; Advantages
of DBMS, Record Storage & Primary File Organizations , Index Structures for Files.
Database Relational Database Design: Integrity Constraints; Functional Dependencies
Normalization; Physical Database Design; Decomposition of Relation Schemes; the 10
2 Design: Relational Model.
Structured Query Language, Oracle- Creating Table: applying column constraints;
SQL&
Inserting Rows; Views, Indexes & Sequences, Cursor, Triggers, Procedures, Functions & 10
3 ORACLE
Package.
Database Database Utilities; Security, Object/Basic Database Administration/ Remote Data Access
Advanced Data Models & Emerging Trends: Advanced Data Modeling Concepts, Object 8
4 Utilities:
Oriented Databases, Distributed Databases & Client Server Architecture
Relatedrecent SQL, The client/server Database environment, cloud computing (concept and application),
5 7
development contemporary issues.
References Books:
Elmasri, Navathe : Fundamentals of Database System, PearsonEducation
Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw HillInternational.
Pratt, concept of data base management,Vikas
Date : An Introduction to Database System, PearsonEducation.
Leon & Leon, Data Base Management System,Vikas
 MBA 1 Year / Semester II

L T P C
3 1 0 4
Course Code : CS406 Title of The Course: COMPUTER APPLICATION IN BUSINESS
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . To enable learners understand the use of IT in business and driving change by providing them thorough understanding of
fundamental principles and trends in the developing field

Course Outcomes
CO 1: To enable the comparison and use (comparison of several dimensions' of various MSS viz. TPS / MIS/ DSS/ ES / EIS/
KMS).
CO 2: To understand the Inventory Systems ; their sub systems, description and organizationallevels.
CO 3: To explain the Enterprise Resource Planning (ERP) - Features, capabilities and Overview of CommercialSoftware.
CO 4: To understand the Concept & Application, Remote Transaction Processing.
CO 5: To explain the Bluetooth, smart cards and other eminent technologies.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Framework for decision support in a business, Management support systems (MSS) -
Introduction their attributes, comparison and use (comparison of several dimensions' of various MSS 10
1 viz. TPS / MIS/ DSS/ ES / EIS/ KMS).
Functional Marketing & Sales Systems, Finance & Accounting Systems,
Manufacturing & Production Systems, Human Resource Systems, Inventory Systems ; 10
2 Systems
their sub systems, description and organizationallevels.
Enterprise Enterprise Systems Overview, Supply Chain Management, Customer Relationship
Management & Knowledge Management. Enterprise Resource Planning (ERP) - 10
3 Applications
Features, capabilities and Overview of CommercialSoftware.
Computer Computer networks-Overview, types of computer network(LAN,WAN,MAN), network
networks topologies Concept & Application, Remote Transaction Processing, Documentation and
&Business Other Applications - ResourceRequirement 8
4 Process
Outsourcing
Intellectual IPR Overview and its implications, Batch Processing System, EDI, Electronic Fund
Property Right Transfer, GPS, mobile communication, Bluetooth, smart cards and other eminent
5 technologies 7
& emerging
trends
References Books:
Turban, Aronson : Decision Support System & Intelligent System , Pearson
Sadagopan :ERP : A Managerial Perspective, Tata McGraw
Simchi - Levi : Designing & Managing the SupplyChain, TMH.
Blanc : Computer Application for the New Millenium, VikasPublishing.
David Leuin : Designing & Managing the SupplyChain, TMH
 MBA 1 Year / Semester II

Course Code : CS407 Title of The Course: E – BUSINESS L T P C

Approved On: 3 1 0 4
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . To equip the students with understanding of concepts and applications of e-business thereby helping them to increase awareness
and managerial skills related to technology

Course Outcomes
CO 1: To understand the concept of Electronic Business in managerial perspective
CO 2: To understand Relationship Between E - Commerce & Networking
CO 3: To gain knowledge of Model Based On Transaction Type, Model Based On Transaction Party
CO 4: Overview, Strategic Methods for developing E - Commerce.
CO 5: To Explain WAP Definition, Hand Held Devices, Mobility & Commerce

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Electronic Business: Overview, Definitions, Advantages & disadvantages.
Introductionto Electronic Commerce: Overview, Definitions, Advantages & Disadvantages of E -
10
1 E-Business Commerce, Threats of E -Commerce, Managerial Prospective, Rules & Regulations For
Controlling E- Commerce.
Relationship Between E - Commerce & Networking, Different Types of Networking For E
Technologies - Commerce, Internet, Intranet & Extranet, Protocols - ISO - OSI, TCP / IP, IP Addressing, 10
2 Client - Server, Web - Server, EDI Systems, Intelligent Systems.
Business Models Model Based On Transaction Type, Model Based On Transaction Party - B2B, B2C, C2B,
& security issues C2C, Security issues: Overview, E - Commerce security threats ,Security Standards,
10
3 of E- Firewall, Cryptography, Key Management, Password Systems.
Commerce:
Overview, Strategic Methods for developing E - Commerce. Four C's: Convergence,
E-Strategy & e-
Collaborative Computing, Content Management & Call Centre, Customer Premises 8
4 governance
Equipment (CPE),e-governance
Applications of WAP Definition, Hand Held Devices, Mobility & Commerce, Mobile Computing,
5 Wireless Web, Web Security. E - logistics, E - Marketing, e-SCM, e-CRM,ERP -a 7
e-business
business backbone, Cyber laws
References Books:
Kalakotia, Whinston : Frontiers of Electronic Commerce , Pearson Education.
Bhaskar Bharat : Electronic Commerce - Technologies & Applications.TMH
Loshin Pete, Murphy P.A. : Electronic Commerce , Jaico Publishing Housing.
Murthy : E - Commerce , Himalaya Publishing
E - Commerce : Strategy Technologies & Applications, Tata McGraw Hill
 MBA 1 Year / Semester II

L T P C
3 1 0 4
Course Code : CS408 Title of The Course: ADVANCED DECISION SUPPORT SYSTEM
Approved On:
Pre-Requisite: NONE Co-Requisite: NONE

Objective : . To provide thorough understanding of DSS and to develop potential of the learners in creating applications

Course Outcomes
CO 1: To understand the Concept, Process, Simon's model,
CO 2: To explain Characteristics and Objectives: Comparison with EDP/MIS.
CO 3: To understand Components of Decision support Systems
CO 4: To understand Concepts, database
CO 5: To enable Data Mining: Automated Analysis, constructing a data warehouse system.

Unit Title of The Content of The Unit Contact

No. Unit Hrs.
Concept, Process, Simon's model, Programmed versus non-programmed decisions,
Decision-making quantitative tools. Decision models: Decision making under assumed certainty, 10
1
Managerial risk taking and organisational decision making, Modelling uncertainty
Characteristics and Objectives: Comparison with EDP/MIS.
Introductionto
Levels of Decision Support System: Specific, Generator and tools - Forecasting 10
2 DSS
packages, Statistical packages; Relationship.
Role and Components of Decision support Systems: Data Subsystem, Model Subsystem, and User-
application of interface, Quantitative models and modelling in DSS. 10
3 DSS
Data Concepts, database structure, getting data into the data warehouse
5
4 Warehousing
Data Mining: Automated Analysis, constructing a data warehouse system. Group
5 Data Mining Decision support Systems, Expert system and its integration with DSS. Executive 10
Support System, Applications for decision making
References Books:
Turban, Aronson: Decision Support System & Intelligent System , Pearson.
Dr.Sushila Madan: Management information and Control System,Taxman
Loshin Pete, Murphy P.A. : Electronic Commerce , Jaico Publishing Housing.
Murthy : Decision Support System , Himalaya Publishing
DSS : Strategy Technologies & Applications, Tata McGraw Hill