Micro Perspective in Tourism and Hospitality Industry

MICRO PERSPECTIVE IN TOURISM AND
HOSPITALITY INDUSTRY
REGION 6 – BORACAY’S WHITE BEACH
SUBMITTED BY:
DEJOS, ANDREA
ESCOTE, KURT
MERCURI, ANGELICA ANN
PANDES, JENNY JOY
SUBMITTED TO:
MR. MICHAEL JOHN RIMA
BSHM O210
Overview of the tourist destination / attraction
 White Beach is a small island in Philippines. It is one of the famous beach. The sand is
immaculately white, the waters are flat and crystal. To reach White Beach, you will need to fly
into either Caticlan or Kalibo Airport. It is located on the Western side of the island and known
for its long stretch of powdery white sand. Tourist are drawn to destinations by unique
attractions, cultural experiences, local events, and captivating landscapes.
Industry and Competitor Review
 White Beach (Boracay)
Positive Reviews: Negative Reviews:
- Stunning sunsets - Crowded

- Vibrant nightlife - Commercialization
- Water activities - Pollution
 Diniwid Beach
Comparison:
- Seclusion
- Scenic beauty
- Limited amenities
 Willy’s Rock
Comparison:
- Iconic landmark
- Accessibility
- Limited beach space
In summary, while White Beach remains the main tourist destination in Boracay, offering vibrant
nightlife and a wide range of activities, Diniwid Beach provides a more secluded and scenic alternative,
while Willy’s Rock serves as an iconic landmark complementing the White Beach experience. Each
location hast its unique appeal, catering to different preferences and interest among travelers.
SWOT Analysis
Strength Weakness
 The pristine and clear warm waters of the  Uncontrolled tourism in White Beach
islands, complemented by powdery white resulted in a number of negative
sands makes it boracay every traveler’s outcomes.
dream.  Threats to the island’s sustainability and
 White Beach offers you host of activities cultural identity include improper
that guarantees a well-deserved garbage disposal, uncontrolled resort
vacation. development, infectious sickness, and
 The shoreline features fluffy white sand. pollution of the ground water table.
 There are restaurants, lodging facilities,  During the busiest season, the cost of
hotels, resorts, and other tourism-related lodging doubles.
companies.  Full booking throughout all high seasons
Opportunities Threats
 It contributes to the local economy,  The claims of local’s destruction, There

enhances cultural exchange, and boosts are concerns about the risks associated
economic development. with White Beach.
 Boracay is well-known throughout the  Reports of san erosion, the beaches are
country for its pristine, powdery white getting smaller, beaches harmful water
sand. quality.
 Many foreigners are coming to this  Boracay- like activities are also available
islands. at other beaches.
 Tourist trash contaminates the shoreline.
Target Audience
 Chinese and South Korean tourist, who make up the major source market for the tourism
industry, have a special fondness for White Beach. In 2017, the number of Chinese tourist
visiting the Philippines rose by 43% to around 1 million, while the number of South Korean
visitors increased by 90% to 1.6 million.
 The majority of visitors to White Beach are foreigners who come there primarily to see and
experience as much as possible. The hospitality of the tourism industry makes many foreign
visitors to White Beach happy.
Marketing Mix 4Ps
 Price
- White Beach 5 nights Packages - Bali 5 nights Package
- From ₱ 25, 000 - From ₱ 30, 000
 Production
- High quality accommodation facilities
- Leisure Activities like Parasailing, Scuba Diving, Island hopping, Banana boat ride, and etc.
 Place
- It is located in Malay, Aklan. It can access through map in mobile. You will see a beautiful place
and beach.
 Promotion
- White Beach are known in a powdery sand and blue water. Many tourist come and create some
blog, vlog, review to promote the White Beach
Objectives and SMART goals
Objectives
- The aim was to protect and conserve whatever is left of the stunning beaches which attracted
tourist to the island in the first place, and restore the eco-balance of its natural environment
that had been degraded since the start of the island’s rapid unsustainability development.
SMART goals
- Travel should enhance visitors' experiences and levels of pleasure. When interacting with these
Objectives: The department particularly seeks to
1. Promote creativity, investigation, and the sharing of high-quality information among

stakeholders in the travel and related industries as well as within the tourism community.
2. By creating suitable physical, social, and cultural surroundings and cultivating strong
partnerships with business and the larger society, you may promote excellence in all of your
endeavors.
Strategies and Action Plan
 We can demonstrate to the world that sustainable tourism is feasible with aid of social media
because anything we share online has significant impact. You have to consider how your words
or photo may impact other people as soon as you type them or upload them.
The easiest wat to promote White Bach is through social media, which has been a huge help in
encouraging tourist to visit the island. Social media makes it simple for travelers to find the
places they want to visit this summer. Additionally, social media takes it easy to post pictures of
White Beach, so many people will be able to see them right away and decide to visit.

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MICRO PERSPECTIVE IN TOURISM AND

REGION 6 – BORACAY’S WHITE BEACH

Industry and Competitor Review

 White Beach (Boracay)

Positive Reviews: Negative Reviews:

- Stunning sunsets - Crowded

 It contributes to the local economy,  The claims of local’s destruction, There

- From ₱ 25, 000 - From ₱ 30, 000

Objectives and SMART goals

1. Promote creativity, investigation, and the sharing of high-quality information among

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