PHASE III

DETAILED RESEARCH AND ANALYSIS

Resources
Bantayan Bay, located in Cordova, Cebu, Philippines, is known for its rich
marine biodiversity and is a significant fishing ground for local fishermen. Its
resources include various marine species such as fish, crustaceans which support the
livelihoods of many in the area through fishing and aquaculture activities.
Additionally, the bay's mangrove forests provide important habitats for various
marine organisms and serve as natural buffers against coastal erosion and storm
surges.

Natural Resources
Bantayan Bay in Cordova, Cebu, is known for its rich marine biodiversity and
diverse natural resources. Some of the natural resources found in Bantayan Bay are
like Marine Life, Mangrove Forests, Sand and Gravel, sea. The Preservation and
sustainable management of these natural resources are essential for the ecological
balance and the livelihoods of the local communities in Bantayan Bay.

1. Marine Life- Bantayan Bay is home to various marine species, including fish,
crustaceans, mollusks, and coral reefs. These support local fisheries and contribute to
the area's ecological diversity.

2. Mangrove Forests - Mangrove forests are essential ecosystems in Bantayan Bay,

providing habitat for numerous species, protecting coastlines from erosion, and
serving as nurseries for fish and other marine organisms.

3. Seagrass Beds - Seagrass beds play a crucial role in maintaining water quality,
providing food and habitat for marine life, and stabilizing sediments.

4. Sand and Gravel - Bantayan Bay may also have deposits of sand and gravel, which
are essential for construction and coastal protection purposes.
5. Sea - surrounding Bantayan Bay in Cordova, Cebu, provides various natural
resources and ecosystem services.

Cultural Resources
Cultural resources in the context of Bantayan Bay in Cordova, Cebu, refer to
tangible and intangible elements that reflect the cultural heritage, traditions, and
identity of the area. These resources encompass a wide range of assets, including
historical sites, museums, festivals, culinary traditions, local crafts, religious
landmarks, and cultural practices. They serve as avenues for preserving, celebrating,
and sharing the unique cultural identity of the community, attracting visitors and
fostering a sense of pride among residents.

Human Resources
Bantayan Bay in Cordova, Cebu City, isn't just a place on the map; it's
a tapestry of human stories, each thread adding to the vibrant fabric of
community life. Here, simplicity meets uniqueness in the people who call this
coastal paradise home.

1. Fishermen and Aquaculture Workers- The bay supports a strong fishing

economy, with local fishermen harvesting seafood using both conventional
and innovative methods. Workers that raise fish, shellfish, and seaweed in
coastal locations are also engaged in aquaculture.

2. Environmentalists and conservationists- The ecosystem of Bantayan Bay

needs to be preserved. Researchers, environmentalists, and conservationists
collaborate to protect the bay's biodiversity, put sustainable practices into
effect, and educate both locals and tourists about environmental issues.

3.Entrepreneurs and Small Business Owners- Local entrepreneurship

contributes to the economic landscape of Bantayan Bay. Small business
owners operate shops, eateries, and other establishments that serve the
needs of the community and add to its cultural richness.
Infrastructure Resources
Bantayan Bay, nestled within the municipality of Cordova in Cebu City,
Philippines, is a picturesque coastal area renowned for its natural beauty and vibrant
economic activities. The development of infrastructure resources in this region plays a
pivotal role in supporting the livelihoods of local residents, fostering economic
growth, and enhancing the overall quality of life.

1. Transportation Infrastructure- Bantayan Bay's connectivity thrives on its roads and

sea routes. From well-traveled highways linking towns to the tranquil embrace of
coastal ports, each pathway weaves a tale of movement and connection. Whether
by land or sea, these threads stitch together the fabric of community life.

2. Utilities- To support both residential and commercial activity, basic utilities

including electricity, water supply, and telecommunications infrastructure
would be accessible. However, the reliability and coverage of these utilities
may vary across different parts of the area.

3. Fishing and Aquaculture Facilities- Given its location along the bay, there
would be fishing communities and aquaculture facilities in the area,
contributing to the local economy.

4. Tourist Attractions- Bantayan Bay may have natural attractions such as

beaches, mangrove forests, and coral reefs that draw visitors for
recreational activities like swimming, snorkeling, and diving.

Technological Resources
The technological resources of Bantayan Bay, Cordova, Cebu are its mobile
network. Residents and visitors in Bantayan Bay, Cordova, Cebu City can typically
look for a reliable mobile network coverage from these providers, allowing them to
make voice calls, send text messages, and access mobile internet services such as
browsing the web, using social media, and streaming media content. They may also
discuss their network coverage experiences in online discussion boards or local
organization

Financial Resources
The Bantayan Bay, Cordova, Cebu is a public property. The financial
resources of Bantayan Bay, Cordova, Cebu, play a crucial role in driving local
development and improving the quality of life for residents. Through prudent fiscal
management, strategic planning, and community engagement, The primary source of
financial resources for the local government of Bantayan Bay, Cordova, is derived
from local revenue streams. These include property taxes, business permits, fees, and
other local taxes imposed on businesses and residents. Revenue collected from these
sources contributes to the municipal budget and supports various public services and
infrastructure projects, and Bantayan Bay receives a share of the Internal Revenue
Allotment (IRA) from the national government. The rest of the budget of Bantayan
Bay, Cordova, is given to local development funds, which are used to fund programs
and campaigns that are considered important. These funds are needed for solving
problems in the community, promoting economic growth, and improving the standard
of living for locals. The local government's commitment to equitable growth and
sustainable development is reflected in the distribution of local development funding

Target Market
Away from the bustling city, Bantayan Bay is the place to unwind and feel
refreshed by its natural scenery and crystal-clear water, which will definitely wash
away all the stress at the moment. Family, students, coworkers, or anyone of any age
can totally enjoy the bay's exciting view and fun swimming around.

Market Demand
Bantayan Bay in Cordova, Cebu City, is a thriving marketplace where
supply and demand rhythms collide to shape the local economy. Here, amid
the glittering waves and swaying palms, market forces build a tale of
opportunity and enterprise that feeds the dreams of both locals and business
owners.

1.Tourism- Bantayan Bay's natural beauty makes it a prime destination for

tourists. There's likely a demand for services catering to tourists, including
accommodations like resorts, guesthouses, and vacation rentals, as well as
recreational activities such as boat tours, snorkeling, diving, and eco-tourism
ventures.

2.Seafood and Aquaculture- Given its coastal location, there could be a

demand for fresh seafood both locally and from neighboring areas. Fish
markets, seafood restaurants, and aquaculture enterprises may thrive, serving
both residents and visitors.

3.Education and Training- As the community grows, there may be a demand

for educational services such as schools, tutoring centers, and vocational
training programs to support the development of local human resources and
meet the needs of residents.

4.Infrastructure Development- With increasing economic activity and

population growth, there could be a demand for infrastructure development,
including roads, utilities, transportation services, and waste management
facilities to support the community's needs sustainably.

Marketing Strategies

In Bantayan Bay Cordova, we focus on understanding our audience,

enhancing the visitor experience, and prioritizing sustainability and safety. We look
into understanding the target audience, which comprises beachgoers, tourists, and
local residents seeking leisure and relaxation. Through some observation, we identify
the need for enhancing the visitor experience while addressing concerns about
environmental conservation and safety along the coastline. Our objectives are to
attract more tourists, promote sustainable tourism practices, and prioritize visitor
safety. In positioning Bantayan Bay as a well-known tourist destination, we
emphasize its pristine natural beauty, unique attractions, and commitment to
environmental responsibility. To achieve these objectives, we proposed a baywalk
project, effective waste management systems, and the provision of lifeguard services.
The baywalk project aims to create a scenic waterfront boardwalk that offers
breathtaking views of the bay, enhances the overall visitor experience, and attracts
more tourists. At the same time, waste management initiatives focus on implementing
effective waste disposal systems, promoting eco-friendly practices, and preserving the
natural beauty of the area. Additionally, lifeguard services are essential for ensuring
the safety of beachgoers, providing peace of mind, and enhancing the reputation of
Bantayan Bay, Cordova, as a safe and responsible tourist destination.

Recreation Activities
Bantayan Bay, a haven for both locals and tourists seeking relaxation and
adventure alike. With its crystal-clear waters, vibrant marine life, and breathtaking
scenery, Bantayan Bay offers a plethora of recreational activities that cater to every
traveler's preference.
1. Island Hopping - visitors can rent a boat and set sail to discover the hidden gems
scattered across the bay from different island that near Bantayan Bay and each stop
offers a unique opportunity for snorkeling, swimming, and basking in the sun-kissed
shores.

2.Snorkeling and Diving - discover the rich marine life of Bantayan Bay by
snorkeling or diving. There are several dive sites around the area where you can
observe colorful coral reefs, tropical fish, and other underwater creatures.

3. Kayaking and Paddle boarding - the visitors can gilde among the calm waters,
surrounded by mangrove forests and coasts fringed with mangroves, while you take in
the tranquility of your environment.

4. Beach Picnics - provides a perfect environment for a relaxed beach picnic, where
the sea wind caresses your skin and the sound of the waves creates a calming
soundtrack for your meal. There are many of excellent beachside spots in Bantayan
Bay where you can put up your picnic spread, whether you're hanging out with friends
and family or looking for some alone time with your significant other.

5. Sunset Cruises - Take a sunset cruise around Bantayan Bay with your family or
friends for a romantic and memorable experience. Watch as the sky transforms
into a beautiful palette of colors while you sail along the coastline.

Cultural Activities
Bantayan Bay in Cordova, Cebu City, is a place bursting with culture. It's not
just beautiful beaches; it's a hub of colorful festivals, delicious food, and fascinating
history. Let's explore some of the simple yet enriching cultural activities you can
enjoy in this vibrant area.

Wellness Activities
1.Beach Yoga - Start your day with a rejuvenating yoga session on the beach, taking
in the fresh sea breeze and calming sound of the waves.

2.Coastal Walks - Take leisurely walks along the coastline, soaking in the natural
beauty of the bay and enjoying the gentle exercise.

3.Snorkeling - Explore the vibrant marine life of Bantayan Bay by going snorkeling in
its clear waters. It's a great way to relax while connecting with nature.

4.Sunrise or Sunset Meditation - Find a serene spot along the bay to practice
meditation during sunrise or sunset. The changing colors of the sky and the calming
sounds of nature create a perfect backdrop for mindfulness practice.

Educational Activities
Sports and Fitness Programs

- Educational activities related to sports, yoga can promote physical health and well-
being while teaching teamwork, discipline, and sportsmanship.
Environmental Education Programs

- Given the bay's ecological significance, there might be programs focused on marine
conservation, biodiversity, and sustainable fishing practices.

Competition
These competitions often aim to promote tourism, highlight the beauty and
uniqueness of a particular destination, and engage visitors and locals alike.

Direct Competition
The Mactan Island is one of the Bantayan Bay Cordova, Cebu direct
competition. Mactan Island was renowned for its pristine beaches, luxury resorts, and
water sports activities. They offer similar attractions such as white sand beaches,
crystal-clear waters, but expect of opportunities for snorkeling, diving, and other
water-based activities. Mactan Island's established tourism

infrastructure, including its international airport and numerous resorts, may

attract visitors who would otherwise consider Bantayan Bay as a destination and
perfect for travelers looking to unwind and disconnect from the hustle and bustle of
city life. The island's rural landscapes, friendly locals, and slower pace of life make it
an ideal destination for relaxation and rejuvenation.

Indirect Competition
Bantayan Bay Cordova, Cebu indirect competitor is the Plantation Bay Resort
& Spa. Plantation Bay Resort & Spa and Bantayan Bay may attract similar
demographics of travelers, such as couples, families, and luxury seekers, who are
looking for a beachfront getaway with upscale amenities, it offers different experience
such as swimming pools, water sports, spa treatments, dining options, and organized
excursions and providing guests with numerous recreational options within the resort
grounds, but in Bantayan Bay Cordova Cebu provides natural attractions and outdoor
activities, such as swimming, snorkeling, kayaking, and birdwatching, allowing
visitors to immerse themselves in the natural beauty of the area.Plantation Bay Resort
& Spa offers a more upscale and refined atmosphere, with manicured grounds, elegant
architecture, and attentive service, catering to guests looking for a luxurious and
pampering experience.Bantayan Bay has a laid-back and tranquil atmosphere, ideal
for travelers seeking a peaceful retreat away from the hustle and bustle of city
life.They both offer distinct experiences and cater to different types of travelers.
Bantayan Bay provides a natural and cultural immersion, while Plantation Bay Resort
& Spa offers a personalized service.

Presentation, Analysis, and Interpretation of Data

Highest: 12-20 year's old

Lowest: 36-65 year's old
The data on traveler statistic by age group, showing that the highest
number of visitors to bantayan bay, Cordova,cebu city. Within the 12-20
years old age group. The bantayan bay, sever to have stunning coastal
beach and white sand bar and making it a popular destination for younger
generation. while the Lowest number is within the 36-65 years old age
group. might suggest that the Bantayan bay, by providing a variety of
activities and services, they prefer more relax and seeing the view of
beautiful mangroves, and low impact - activities have preferences for leisure
and recreation.

Highest: Birthday celebration

Lowest: Team building
Based on the traveler Statistics showing the reason people might visit
Bantayan Bay in Cordova, Cebu City. Its appears that the majority of visitors
come for Birthday celebration purposes, While the Team building is the least
common. this indicates that a significant number of travelers choose. The
Bantayan bay, its stunning beaches, opportunities for water sports, like
snorkeling and diving. rich local culture, and the chance to relax, unwind and
serene atmosphere. Make it attractive for Birthday celebration. on the other
hand, the statistic suggests that visiting the Bantayan bay for Team building
purposes, is relatively low. This implies that the Bantayan bay could be bad
weather, limited venues, transportation problems, and distractions from
tourists.
Highest: 7hrs-8hrs
Lowest: 4hrs-5hrs
Based on traveler Statistics related to the hours of staying at Bantayan
bay, Cordova, Cebu City, it appears that the data indicates a higher
preference for staying at the Bantayan bay, for 7-8 hours compared to visitors
who do have 4-5 hours of stay. This suggest that a number of visitors prefer
to spend a substantial portion of their day at the Bantayan bay, is a beautiful
coastal area and stunning beaches exploring the offerings of the Bantayan
bay. On the other hand, the data indicates that the lowest of visits is for
those with have 4-5 hours mentioned. This could mean that there are some
visitors who make have shorter visits at the Bantayan bay, it’s a great place to
relax, unwind, and enjoy the natural beauty of the Philippines.
Highest: Family
Lowest: Workers
Based on the given data, it indicates that the data indicates that the
number of family is higher than the number of workers, it suggests that more
Family in various professions are visiting the area compared to workers.
Family has more flexibility to plan outing and visit the Bantayan bay, Workers
might visit during weekends or holidays to unwind and spend time with their
co-workers taking advantage of the area's recreational activities and scenic
spots. Bantayan Bay provides a serene and picturesque environment that
appeals to people from all walks of life, including workers and their families
looking for a break from their daily routines.
Highest: CORDOVA CEBU CITY
Lowest: CEBU CITY
Based on the given data, it indicates that the data indicates that the
number of Cordova, Cebu City has a higher number compared to the Cebu
City, as the municipality where Bantayan Bay is located, Cordova serves as
the primary hub for visitors exploring the bay's attractions, beaches, and
recreational activities. Cebu City has a lowest number on the given data
indicates, Cebu City is likely the shoreline or the waterfront areas where
visitors can get close to the water and enjoy the views of the bay. Two
popular places to visit in Bantayan Bay, Cordova, Cebu City are Cordova
White Sandbar and They're famous for their beautiful scenery and unique
experiences, making them must-visit destinations for tourists and locals alike.