Digital Marketing Day 1
Digital Marketing Day 1
Digital Marketing Day 1
DAY 1
Digital Marketing
Did you know that the first sale made completely online happened in 1994
A man named Dan Kohn sold a CD for $12.48
over an encrypted website he built himself.
These days, it's a lot easier to sell things online
whether you're an individual, a small business, or a massive retailer.
E-commerce has come a long way since the 90s,
growing into a global, multi - billion dollar industry.
That's because e -commerce is generally cheaper, more convenient, and
more accessible than storefront sales.
And, as the online marketplace has grown, also launched entirely new industries, and
career paths, like digital marketing.
What do digital marketing and ecommerce
specialists do
Draft social media copy and obtain Ensure social media ads increase traffic
Social media marketing
approvals to website
Ensure email ads generate desired
Email marketing Execute and monitor email campaigns
results on website
Marketing analytics Analyze data from marketing campaigns Analyze data from website or mobile app
B2B digitalmarketing
B2B digital marketing refers to a market where businesses are the purchasers of goods and
services from other businesses. These other businesses need what you have in order to
complete their own products or services.
The purpose of a B2B digital marketing strategy is to introduce your brand to other
businesses, show them your product or service and how it can directly benefit their own
business, and turn them into paying customers.
In addition, B2B digital marketing can create returning customers with long -term revenue
potential .
Business- to- consumer (B2C):Refers to when businesses sell products or services to consumers
(when consumers purchase from businesses )
Business-to-consumer (B2C): Refers to when
businesses sell products or services to consumers (when
consumers purchase from businesses)
Consumer-to-business (C2B): Refers to when individuals
(consumers) sell products or services to businesses (when
businesses purchase from consumers)
Consumer-to-consumer (C2C): Refers to when individuals
(consumers) sell products or services to other consumers (when
consumers purchase from each other)
Advantages of digital marketing