GramercyGlobal NYC

EFFECTIVE
ONLINE
MARKETING
SOLUTIONS
WHAT WE CAN DO FOR YOU
Drive more traffic to your website
Help you sell more products, generate inquiries etc. on your website
Target ads to the audience that is important to you
Set up tracking that allows you to measure the success of your campaigns
(tracking actual orders and order values resulting from clicks on ads)
Understand better who your website visitors are and how they interact with your
website
Support your organization with high quality yet affordable web sites
Help you catch up and stay up to date on the quickly changing digital world
Summary
Digital Marketing Services
Search Engine Marketing
Social Media Marketing
Other Online Marketing
Search Engine Optimization (SEO)
Website Analytics
Website Design and Maintenance
About Gramercy
Gramercy Global Media
Projects & References
Certifications
Contact
SEARCH ENGINE
MARKETING
SEARCH ENGINE MARKETING
Target customers who are

searching for your services
and products.
We use Google and Bing

Ads on desktop, tablet and
mobile devices.
High return on
investment (ROI).
DISPLAY ADVERTISING
Text Ads
Banner Ads
Video Pre-rolls and Overlays
Rich Media Banner Ads

REMARKETING
People who
People who previously visited
visited your yourwill
website
website
be shown are addressed
banner again
ads on the with a
websites
banner
they ad on websites they visit.
visit.
Ad is shown a max. number of times

to avoid over-penetration.
Dynamic remarketing displays ads about

products that they previously viewed on
your website.
GOOGLE SHOPPING
Products will be shown in Google

Shopping results after a relevant search.
Shopping campaigns help you promote

your products by giving users detailed
information about your products before
clicking on your ad.
SOCIAL MEDIA
MARKETING
FACEBOOK ADS
Facebook allows targeting according

to custom and lookalike audiences.
Targeting fans of your Facebook

page and similar pages.
Demographic
and geographic targeting.
Targeting fans of your Facebook

page and promoting organic posts. Desktop Ad
Right Column
Desktop Ad in News Feed
INSTAGRAM ADS
Instagram targeting based on similar

interests and customizing audiences,
demographics, etc.
Increase awareness of brands,

companies, products, apps and
services through long reach and
frequency.
Define a target group based on

behavior and activities.
TWITTER ADS Promoted Trend
Twitter promotes awareness, collects

more followers, and directs visitors to a
specific website.
Each campaign is tailored to a specific

type of interaction and is designed to
encourage a specific action by users.
Targeting customers by geographic

region, gender, languages,
interests, and possibly more.
Twitter Ad in the News Feed Promoted Account

YOUTUBE ADS
Target by demographics and

interests.
Only when users view or click on an

ad for at least 30 seconds will you be
charged.
Various ad placements
• YouTube Videos
• YouTube channels
• Website and apps on the Google
Display Network
OTHER ONLINE
MARKETING
SERVICES
GOOGLE BUSINESS
Give your business location greater

exposure and find new clients through
a free Google Business listing.
EMAIL NEWSLETTER
User profile set up to

capture individual interests and
preferences.
Newsletter creation with dynamic

content: recipients receive
customized content based on user
profiles.
Optimization of the newsletter

through analysis of click
data and user behavior.
GOOGLE TAG MANAGER
Placement of tracking codes without intervention

on the website source code
One-time
Einmalige integration
Einbindung of
desthe Google
Google Tag
Tag Manager
Manager code
Codes
Platzierung
Placement ofvoncode
Codesnippets
Snippetsindependently
unabhängig von derITIT
from
Tracking to measure the success and optimize the

performance of digital marketing campaigns
SEARCH
ENGINE
OPTIMIZATION
(SEO)
SEARCH ENGINE OPTIMIZATION
Our on-page and off-page SEO will improve your
website ranking and generate more traffic and
sales.
Meta Tags
Load time optimization
Website copy
Rich snippets
Sitemap
Canonical URLs
SCHEMA MARKUP
By sending structured data for certain categories you

increase your chances of better online visibility.
Add markup to product pages so Google can

provide detailed product information in rich search
results — including Google Images. Users can see
price, availability, and review ratings right on search
results.
WEBSITE
DESIGN
WEBSITE CREATION AND DESIGN
WEBSITE MAINTENANCE
Content updates and additions
Update of: CMS, php version,

themes, plugins etc.
Periodic scans against malware
Limit login attempts (prevent

hacker attacks)
Backup of your website (allowing

restoration website within minutes)
Notification should your website

be offline for more than a minute
WEB-USABILITY OPTIMIZATION
Web usability testing based on:
Content
Ease of navigation
Call-to-actions - engagement
User guidance
Registration process
Purchase completion
WEB DATA ANALYTICS
Our analysis contains valuable information to
improve your website performance to increase
engagement and sales:
Set-up and configuration
Individual dashboards
User-defined reports and notifications
Goals
Funnels, segmentation, filters, A/B testing

GOOGLE ANALYTICS SET UP AND TRAINING
After a professional set up, our Google Analytics training teaches you
how to work with this tool. The training includes :
Introduction to Introduction to dashboards, reports, custom & Set up and evaluation

Google Analytics automated email reports, creation of remarketing of Google Analytics
account structure. lists, links, segments, locations, etc. reports.
INTERNATIONALIZATION
Translation of websites into different

languages
SEM campaigns in foreign target markets
SEO for foreign countries

ABOUT US
WHO IS GRAMERCY?
We are a full service international online marketing agency:
Established in 2009
Approx. 20 Employees
Offices in: New York, Berlin, Bulgaria, London, Singapore
180+ Websites created
200+ clients globally

PROJECTS & REFERENCES
CERTIFICATIONS AND PARTNERS
OUR TEAM
TROY WENDY EVA

MANAGING DIRECTOR MANAGING DIRECTOR GERMANY SENIOR MARKETING MANAGER
Troy is the Managing Director of Wendy has 10+ years of online Eva manages and organizes digital
Gramercy and also a very marketing experience. As an marketing campaigns for many of
experienced Project Manager. expert in SEA she works directly our clients, and worked for
He aligns business goals with with clients helping them to shape international corporate companies
strategic imagination and the strategies that bring more such as Artnet.com. She applies
innovative design and has leads, sales and success in their her digital marketing expertise to a
successfully led brands and digital marketing. Other areas she wide variety of platforms
marketing projects through covers are SEO and Web producing optimal results for our
website launches and marketing Analytics. Wendy is a member of customers.
initiatives. the supervisory board of the
SOWESPOKE AG.

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EFFECTIVE

Drive more traffic to your website

Target ads to the audience that is important to you

Website Design and Maintenance

Target customers who are

We use Google and Bing

Video Pre-rolls and Overlays

Rich Media Banner Ads

Ad is shown a max. number of times

Dynamic remarketing displays ads about

Products will be shown in Google

Shopping campaigns help you promote

Facebook allows targeting according

Targeting fans of your Facebook

Targeting fans of your Facebook

Instagram targeting based on similar

Increase awareness of brands,

Define a target group based on

Twitter promotes awareness, collects

Each campaign is tailored to a specific

Targeting customers by geographic

Twitter Ad in the News Feed Promoted Account

Target by demographics and

Only when users view or click on an

Give your business location greater

User profile set up to

Newsletter creation with dynamic

Optimization of the newsletter

Placement of tracking codes without intervention

Tracking to measure the success and optimize the

Load time optimization

By sending structured data for certain categories you

Add markup to product pages so Google can

Update of: CMS, php version,

Periodic scans against malware

Limit login attempts (prevent

Backup of your website (allowing

Notification should your website

Web usability testing based on:

Set-up and configuration

User-defined reports and notifications

Funnels, segmentation, filters, A/B testing

Introduction to Introduction to dashboards, reports, custom & Set up and evaluation

Translation of websites into different

SEM campaigns in foreign target markets

SEO for foreign countries

We are a full service international online marketing agency:

Offices in: New York, Berlin, Bulgaria, London, Singapore

180+ Websites created

200+ clients globally

TROY WENDY EVA

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