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    Bugatti Shoes Heritage Presentation

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    Dafara
    AstorMueller has been in the shoe industry since 1928 when Johann Müller established a shoe workshop. In the 1950s-1970s, his son Hans and wife Britta continued the family business producing Italian and Portuguese shoe collections. In the 1980s, Tim and Oliver Müller joined the growing family business and in 1990 Tim became Chairman and sole shareholder, growing the company significantly. In 1999, AstorMueller AG was founded in Switzerland to be closer to their Italian design center and German core market. Today, AstorMueller AG exclusively holds licenses for bugatti and DANIEL HECHTER shoes and has become one of the most successful shoe brands in Europe sold in 35 countries.

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    Bugatti Shoes Heritage Presentation

    Uploaded by

    Dafara
    146 views8 pages
    AstorMueller has been in the shoe industry since 1928 when Johann Müller established a shoe workshop. In the 1950s-1970s, his son Hans and wife Britta continued the family business producing Italian and Portuguese shoe collections. In the 1980s, Tim and Oliver Müller joined the growing family business and in 1990 Tim became Chairman and sole shareholder, growing the company significantly. In 1999, AstorMueller AG was founded in Switzerland to be closer to their Italian design center and German core market. Today, AstorMueller AG exclusively holds licenses for bugatti and DANIEL HECHTER shoes and has become one of the most successful shoe brands in Europe sold in 35 countries.

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    bugatti shoes Heritage Presentation

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    AstorMueller has been in the shoe industry since 1928 when Johann Müller established a shoe workshop. In the 1950s-1970s, his son Hans and wife Britta continued the family business producing Italian and Portuguese shoe collections. In the 1980s, Tim and Oliver Müller joined the growing family business and in 1990 Tim became Chairman and sole shareholder, growing the company significantly. In 1999, AstorMueller AG was founded in Switzerland to be closer to their Italian design center and German core market. Today, AstorMueller AG exclusively holds licenses for bugatti and DANIEL HECHTER shoes and has become one of the most successful shoe brands in Europe sold in 35 countries.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    146 views8 pages

    Bugatti Shoes Heritage Presentation

    Uploaded by

    Dafara
    AstorMueller has been in the shoe industry since 1928 when Johann Müller established a shoe workshop. In the 1950s-1970s, his son Hans and wife Britta continued the family business producing Italian and Portuguese shoe collections. In the 1980s, Tim and Oliver Müller joined the growing family business and in 1990 Tim became Chairman and sole shareholder, growing the company significantly. In 1999, AstorMueller AG was founded in Switzerland to be closer to their Italian design center and German core market. Today, AstorMueller AG exclusively holds licenses for bugatti and DANIEL HECHTER shoes and has become one of the most successful shoe brands in Europe sold in 35 countries.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    1928 – The Beginning

    AstorMueller is in the shoe industry since 1928 when the present Chairman Tim T. Müllers
    grandfather Johann Müller established the „Werkstatt Johann Müller for customized shoes“.
    1950s, 1960s, 1970s – Continue the tradition

    His father Hans Müller together with his wife Britta Müller continued the shoe maker tradition
    with the Astormüller Footwear Agency producing fine Italian and Portuguese shoe collections.
    80s – Towards new shores

    Tim T. Müller and his brother Oliver Müller also followed these footsteps and started 1984 their
    education in the growing family shoe business.
    Early 90s – Big business ahead

    1990 Tim T. Müller becomes Chairman and 100% shareholder of the family business and started
    to realize a tremendous growth based on consequent alignment to consumers needs and future
    markets. The head office of the AM company is now located in Pirmasens - the former German
    capital of shoe manufacturers.
    Late 90s - The wind of change

    In the Nineties lasts are developed by renowned German-Italian last manufacturer and the
    production is based on traditional constructions using exclusively the best qualities of leathers. Tim
    T. Müller launches up to 8 collections every year anticipating the changing requirements of the
    retail industry. To be quite close to the Italian devolpement center as well as to the German core
    market 1999 the AstorMueller AG was founded in Switzerland and the company moved to the
    Swiss town Hünenberg near Zurich.
    2000 – Start into the new millenium

    In 2000 the bugatti licence was acquired. The first Shop-in-Shop systems are implementated
    with specialized shoe retailer. In this decade various comfort features and comfort themes as
    SOFT GEL and GENIAL INSOLE are developed to meet the customers needs of modern and
    and equally comfortable shoes. The strategy is focussed on the international brand license
    business. The first casual and sportive shoe collections are launched forseeing the upcoming
    megatrends denim and sports fashion. In 2009 the first womans collection was launched.
    2013 – Positioned for the future

    Today the AstorMueller AG exclusively holds the license for bugatti shoes and DANIEL HECHTER
    shoes and stands for the exemplary symbiosis combining traditional craftsmenship, up to date
    fashion and state of the art technology for modern and perfect fitting shoes.
    German retailers have chossen bugatti shoes as the leading brand in the category „future
    perspectives“ and attributed highest appeal in the most important target groups.
    bugatti shoes are sold worldwide in 35 countries and became one of the most
    successful and leading shoe brands in Europe.

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