RAJAN KUMAR

Digital Marketing Manager

About Me

Dynamic Digital Marketing Manager with 9 years of diverse

My Contact experience across various industries. Proven expertise in crafting,
executing, and optimizing data-driven digital marketing strategies
that drive growth and engagement, including SEO, SEM, PPC,
[email protected] +91- Google Adword, Facebook Ads, Social Media Management, Content
Marketing and Content Creation through help of Chat GPT. I
8527566692 specialize in leading and inspiring teams of marketing
H.No-642/22, Street No-3, Shivji professionals to consistently exceed digital marketing goals,
Park Gurgaon(Haryana)-122001 delivering measurable results that enhance brand visibility and ROI.

Professional Experience
Hard Skill
VCQRU - Digital Marketing Manager
Leads Generation
GOOGLE Campaign Nov-2023 – Till Now
Facebook Campaign
Quora & LinkedIn
Campaign SEO (On- Key Responsibilities:
Page/Off-
Team Leadership & Reporting: Successfully lead and manage a
Page/Technical)
team of marketing professionals, ensuring seamless execution of
Website Optimization
projects and comprehensive reporting on performance metrics.
WhatsApp, Email & SMS
Content Strategy & Optimization: Drive content creation and
Marketing optimization strategies to boost engagement, enhance user
Keyword Research experience, and align with SEO best practices.
Competitor Analysis Website Architecture & Development Collaboration: Provided
Wireframe Creation strategic direction on website structure, collaborating closely
Team Management with developers to enhance user experience and site
Skills performance.
Event Advertising and Client Relationship Management: Maintain strong client
Marketing relationships, offering expert guidance on ongoing projects to
Content Creation with ensure client satisfaction and project success.
Help Of Chat-GPT Social Media Management: Developed and executed strategies
across multiple social platforms, increasing brand visibility and
Soft Skill customer engagement.
Lead Generation & Brand Awareness: Develop and implement
targeted campaigns to drive lead generation and bolster brand
awareness.
Observation SEO Strategy Implementation: Execute tailored SEO strategies to
Decision making enhance clients’ online presence, driving organic traffic and
Communication improving search engine rankings.
Multi-tasking Data Analysis & Strategic Planning: Analyze web performance
Offline Marketing data from current and past months to inform strategic decisions
and optimize marketing campaigns.
Wordpress
Wix Sites
Education Background NirogStreet - Assistant Manager Digital Marketing

Jul-2019 – Oct-2023
August 2011 – May 2015
Experience Summary:
SGT Engineering College With 66%
Scaled B2B Commerce Growth: Successfully increased
Computer Science & Engineering
business revenue from ₹5 Crores to ₹6.3 Crores through
June 2009 – March 2011 strategic, data-driven marketing campaigns that delivered
measurable results.
Rajendra College Chhapra With Enhanced Customer Trust: Enhanced user trust from 50% to
71.4% Intermediate 75% through innovative loyalty programs that strengthened
March 2009 customer relationships.
High-Impact Campaigns: Spearheaded marketing initiatives
with the Ministry of Ayush, earning recognition from PM
Gandhi Smarak High School With
Narendra Modi during his "Mann Ki Baat" address for the
71.4% Matriculation
NirogStreet brand.
New User Acquisition: Launched "New-Acquisition-Campaigns"
that attracted over 3,500 new users and generated ₹5.5 Lakhs
Awards / Certification in additional revenue within just two months.
Content Marketing Impact: Increased monthly impressions
from 5 Lakhs to 25 Lakhs through effective content marketing
Won 1st Prize in Tech Fest strategies.
(INNOTECH) Held In Optimized Sales Funnel: Increased unique ordering doctors by
SGTIET Google Adwords leveraging Leadsquared dashboards and Truecaller for
Fundamental Certification Business, streamlining the lead management process.
Google Adwords Search Problem-Solving & Trust Building: Improved user trust by 30%
Ads Certification by identifying and addressing business challenges through
surveys and feedback campaigns.
Google Analytics
Boosted Sales Contribution: Implemented Marketing Qualified
Certification
Leads (MQLs) to enhance sales team performance, increasing
Won Several Awards in
marketing's contribution to revenue from 4% to 12%.
Various Cultural Events At Brand-Specific Campaign Success: Increased the monthly
School contribution of bottom 30 brands from 4% to 7% through
Loyal Employee Award focused brand-specific campaigns.
From NirogStreet in 2021 &
2022 Key Responsibilities:

Marketing Tools Spearheaded B2B and B2C lead generation through targeted
paid campaigns across Google Ads and Facebook, driving
significant customer leads, new acquisition and revenue
Google Analytics
growth.
Google Search Console Led comprehensive on-page and off-page SEO optimization
Bulk WhatsApp Sender strategies, enhancing website visibility and search engine
Kaleyra rankings.
Leadsquared CRM Developed and delivered detailed SEO performance reports,
Mailmodo providing actionable insights to stakeholders for continuous
Infinito improvement.
Semrush / Ahref / Screaming Oversaw the creation, management, and publication of blog
Frog AppsFlyer content, ensuring alignment with brand voice and marketing
Moengage goals.
Managed and mentored a team of marketing professionals,
successfully executing high-impact digital marketing
Extracurricular Activities campaigns that met and exceeded business objectives.
Monitored and optimized Google Webmaster and Analytics
Playing Cricket accounts, ensuring data accuracy and optimizing website
Listen Musics performance.
Reading Books Executed advanced website optimization techniques to
Web Surfing For Learning improve user experience, loading speed, and conversion
New Technology rates.
Implemented and managed multi-channel marketing
campaigns, including WhatsApp, email, and SMS, to enhance
customer outreach and engagement.
Provided support for offline marketing events and community
initiatives, contributing to brand visibility and audience
growth.
 Languages E2E Networks Limited - Digital Marketing Associate
Sep-2018 – Apr-2019
Hindi, English, Bhojpuri

Assistant Manager Digital

Key Responsibilities:

Continuously monitor and enhance SEO initiatives to

Declaration Marketing
maximize conversions throughout the customer journey.
Spearhead lead generation efforts using Google Ads and
email marketing campaigns.
I hereby declare that above written all the
Implement and manage comprehensive on-page and
information is true & best of my knowledge.
off-page SEO strategies to boost site visibility.
Develop and analyze detailed SEO performance reports
using analytics tools.
Oversee and optimize the Google Webmaster account to
ensure optimal site performance.
Coordinate and execute web posts, ensuring timely and
RO Care India - SEO Executive relevant content delivery.
Collaborate with content partners and stakeholders to
Oct-2015 – Aug-2017 define and drive effective business content strategies.
Curate and manage a robust keyword portfolio to
enhance search engine rankings.

Key Responsibilities:
Startup Arena - Sr. SEO Executive
Spearheaded the development and
continuous enhancement of the company Oct-2017 – Sep-2018
website to ensure best performance and user
experience.
Executed and managed high-impact online Key Responsibilities:
campaigns using Google AdWords, driving
targeted traffic and increasing conversion Conducted comprehensive evaluations of client websites,
rates. optimizing them for mobile responsiveness.
Conducted comprehensive reviews and to Crafted bespoke content tailored to enhance client site
identify opportunities for improvement and visibility and elevate brand awareness.
optimization. Spearheaded lead generation initiatives to drive client
Prepared in-depth strategy reports, delivering acquisition and growth.
actionable insights and recommendations to Oversaw and managed article posting activities to ensure
enhance digital marketing efforts. timely and relevant content delivery.
Handled multiple projects simultaneously, Analyzed and reported on website analytics and PPC
ensuring timely and effective execution of campaigns, providing actionable insights for continuous
marketing initiatives. improvement.
Designed and implemented robust link- Designed and executed effective link-building strategies to
building strategies to enhance website boost site authority and search rankings.
authority and search engine rankings. Collaborated with development teams to integrate SEO
Performed competitive analysis on keywords best practices seamlessly into website projects.
and SEO techniques to stay ahead of industry Monitored client websites regularly for technical crawl
trends and competitors. issues and other SEO-related errors, utilizing advanced SEO
tools and expertise.

Place: Date: