Macinno Digital Marketing Plan (Edited)

Digital
Marketing
Plan
Prepared by: Macinno Platforms
Ltd.
Prepared for:
About
Macin
no
Macinno is a boutique media agency that
blends creativity with data-driven
strategies to deliver impactful
marketing solutions. Our divisions,
including top-tier content production
and distribution services, ensure
correct results, driving growth and
aligning business goals with market
needs.
Our Values
1 2
Mission Vision
Empower brands by delivering Be the leading marketing agency
innovative marketing solutions known for creative excellence,
that captivate audiences, drive strategic insights, and
engagement, and foster unwavering commitment to client
sustainable growth. success. We aim to inspire brands
to achieve their full potential in
the ever-evolving digital
landscape.
Our Methodology
1 2 3
Meta Ads SEO SMM

Ads Manager is your Optimisation
Make your website, Social Media
starting point for social media, and Management is one of
running ads on Google business more the most demanding
Facebook, Instagram, optimized. Elevate your platforms to sell your
Messenger or, Audience website as well. service or product.
Network.
Target Audience
[Specific audience description]
Age Range
[Age-Age]
Demography
[Male/Female/Others]
Periphery
[Location]
A Short Video Clip
Reasons to Optimize Your Brand's
Website
75% 30% 50%
A well-optimized website SEO helps find your Smooths conversions, fuel

is easy to navigate, potential customer while user insights, and grants
visually appealing, loads boosting mobile traffic a competitive edge.
quickly turns visitors into
customers
Our Services
Creative
Services
Strateg
Design Marketing
y
Tailored Strategies Visual Masterpieces Meaningful
For Your Goals with Captivating Marketing is the Key
Design to Transformation
1
Strategy
Growth Strategy
Brand Strategy
Innovation Strategy
Customer Experience Strategy
Data Strategy
Brand Audits
Competitive Analysis
Research
2
Design
UI & UX Design
Brand identity & Naming
Content design &
Copywriting
Business identity Design
Brand Guidelines
Responsive Web Design
Retail Environments
Packaging
3
Marketing
Campaign Development
Communications Planning
Media Planning
Content Strategy
Performance Marketing
Social Media Marketing
Digital Advertising
Search Engine Optimization (SEO)
Our Process
1 2 3 4 5
The
The Why The What The Who The Tools
Where
Unify your voice IMC, Targeted Businesses of Social media, Analytics
across channels for a Media Buying, all sizes, search software,
seamless customer SEO marketing engines, blogs,
experience. Optimization, teams, website infographics,
Compelling business videos,
Content, Data- leaders Project
Driven Decision management
Project
Ideation INFLUENCERS
UX
WEBSITE MOBILE PR
MARKETING Project SOCIAL MEDIA
Brainstorm
POST NEWSLETTER EMAIL
SUBSCRIPTIONS
BLOG
Sources of Website Traffic
Social Media Direct Visits

25% 20%
Engaging content, (IMC) cultivates
targeted ads, and strong brand
traffic-driving audience awareness,
insights. encouraging users to
Paid Ads 25%
visit your website
directly.
Strategic use of paid 40% Organic
advertising across Search
different platforms allows
SEO services involve
to reach a wider audience
optimizing website content,
and generate qualified
meta descriptions, technical
website traffic.
aspects to improve search
engine ranking.
Importance of Copy Text
Topic: Best Running Shoes for
Beginners
Without SEO Focused Benefit Focused
Unveiling the perfect running • Drives engagement
shoes for beginners! • Builds trust
• converts leads into
With SEO Focused customers.
Why
Find the perfect running shoes for
beginners! Explore popular types • Foundation of
(stability, cushioning, minimalist) to fit
your needs and budget. (Keywords:
successful marketing
running shoes beginners, running shoe • Reach your message
types, comfortable running shoes) • Resonate with
Audience
Design to Attract
3C Macinno 4P Marketing
Mix Mix
Service Price
Online Promotion Add run cost +
service charge
4P
Marke
Promoti t Places
on
Social Media and
Web site
Target locations
Digital Media Buying
Media Type Media Vehicle Timing Areas Covered
Digital AV Facebook + Youtube Promoting everyday, for Targeting Facebook users who
8-10 weeks show interest in client’s service
Social Media Posts Facebook + Instagram 3 digital content every Reaching tech-savvy young
week adults who follow trend
Influencer Tech Influencer + 4 influencer postings of Consumers + Adults interested in
Celebrity Endorsement 3 SM content each tech trends by celebrity tech
+ endorsements.
1 celebrity as
ambassador posting 1
SM content
Content Marketing Google Ad space Targeted ads with Casual tech enthusiasts who will
Facebook specific keywords be recommended tech articles on
+ their Facebook feed + search
1 article from website
promoted every
Website Google Ad space Website promotion Potential buyers seek service by
through specific search searching
Website Audit Report
Observations
Marketing Timeline
August
December
2024 2024
2024 2024
June October
Execution Budget Breakdown
Name of the item Quantity Average Cost Total
Digital AV
Production
Digital KIOSK
Collaboration
Campaign
Incentives
Influencer
Marketing
Social Media
Posts
PR
Launching Calendar
Sun Mon Tue Wed Thu Fri Sat
9:00 9:00
16:00
14:30
11:00 11:00
10:20
Thank
you!

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Digital

Meta Ads SEO SMM

[Specific audience description]

75% 30% 50%

A well-optimized website SEO helps find your Smooths conversions, fuel

MARKETING Project SOCIAL MEDIA

POST NEWSLETTER EMAIL

Social Media Direct Visits

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