WEEK 5

STEP 1 : COMPETITION LISTING TEMPLATE

Competitors
Direct competitors Indirect competitors
- Consider using bespoke , reusable - Businesses that serve the same
bags to promote your brand if market segment but provide
you’re searching for a technique somewhat different goods and
to get people to notice your firm services are in order to meet their
and set it apart from the needs.
competition.

STEP 2: COMPETITION ANALYSIS TEMPLATE

 C1 direct C2 direct C3 direct C4 C5 indirect Your venture
indirect

Product all forms of advertisement Advertisement There are Advertising A tote bag is
benefits business for the school of advertisem of a market perfect for this
advertising and market school,market ents for ,school,or gift target market
schools and niche. This is
markets particularly true
everywhere of larger totes that
. can be used to
transport heavy
objects like
books, laptops,
and other heavy
 items

UVP -school supplies -reliable .promotional While Alternatives to Some of the best
-groceries foundation marketing screen plastic that are channels are
- papers work -expose and using tote printing is social media,
more
-personal make design bags is much the most Google,
clothing visible popular environmenta
more websites, blogs,
-public in option, we're lly friendly
convenient, also seeing a
radio, billboards,
involvement include canvas
cost-effective shift toward etc. The idea is
, and digital tote bags and that the
long-lasting printing cotton tote promotion of
bags. handbags is
segmented into
the sites where
your customers
will look for
information to
make the
purchase
process

Price -2pc One month Free One customer Customer can

unisexMECY 360 profit version pays request the design
have
totebag (white) (limited) enough,chea p they want and
within one day accumulated
Php120 and durable they can dm us on
-2pc of selling the 3,480 sales of enough many our social media
unisexMECY product our product more uses accounts
totebag (black) instagram,
Php 120 facebook
2pc unisexMECY
totebag(brown)
Php 120

Branding Widely regarded widely Widely less It lets not as widely

and respected regarded and regarded and well-known potential known
respected respected customers and Consumers
clients know desire comfort,
what to happiness, and
anticipate contentment in
from your their lives, and
business. they obtain these
things in part by
the products
they purchase
Market Online reviews Provide Up to 84% of Businesses allow your A Tote bag is
review are crucial for insightful consumers use company to ideal for this
your business's advice from noted that marketing rank higher in target market
reputation, for customers who reviews were techniques search engine segment since it
boosting sales, have tried the important in to stay results the
can hold a lot
and for raising service or their competitive more
your website's product.y purchasing in the frequently that
more than a
search engine decisions market. it is referenced traditional
ranks.
purse. This is
especially true
for larger tote
bags which can
be used for
carrying books,
laptops, and
other heavy
items

STEP 3 : FEATURE RANKING

CREATE ENHANCE
-The ability to outsell competitors' goods -The optimal value proposition is direct and
and services to consumers is known as appeals to the main factors that influence a
having a competitive edge. consumers' intention.
 REDUCE ELIMINATE
-A value proposition is a simple statement that
-The
clearly
termcommunicates
"redundant features"
the product
refersortoservice
features
benefit
that are
you

STEP 4: WHY WOULD THE CUSTOMER SWITCH TO MY PRODUCT

REASON 1:
You can define and leverage your competitive advantage
The first step , as mentioned , marketing success ,is identifying your competitive edge.
You need to know how your business is providing solutions to
the marketplace. It might be how your service or product helps customers. It will also be
how your service or product is different from the similar services and products your direct
competitor offers.

REASON 2:
Your reputation is solid.
Businesses with a good reputation are those that produce honest, high-quality work. A
strong reputation in the industry will increase word-of-mouth recommendations, both
online and offline. When asked, a satisfied customer is likely to recommend you to their
friends, family, and even coworkers if you
provide excellent service. People will often pick a business over one without that personal
connection if someone they trust has recommended it.

REASON 3: A tote bag's main function is to act as a convenient carryall, especially on

days when you're busy doing errands or shopping. A canvas tote bag, on the other hand, is
any tote fashioned from a robust fabric made of cotton or linen.