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We are very happy to present report of our project because it is a result of our hard efforts & hard work. This project has given us a tremendous opportunity to enhance our knowledge and skills. So our heartful thanks go to those entire persons who are directly or indirectly engaged with our project. As it is impossible to pay all the debt of our helping hands because it is not a sum of money that can be paid. Yet we would like to express our gratitude to the K.S.School of Business Management for giving us such a unique opportunity. We wish to express our heartfelt to our project co-ordinators and faculty guide MS. HIRAL PARIKH. for her precious guidance in formation of our project.

We would like to express our warm thanks to all faculty members for their guidance and inspiration.

Practical knowledge is like a candle that leads to the way through the dark passage of ignorance.
This saying has played a vital role and has guided us throughout the project work. The purpose of preparing this project is to get an idea about the way to the work which is carried on in the organization. An market research survey is inevitable part of M.B.A program. This practical study develops awareness in students about the difficulties and challenges of business world.

Knowledge is power and ideas that rule the world

The preparation of this project is a part of practical studies in M.B.A. In order to fulfill these objectives, we have come up with team effort presenting an in depth study on Market Research and Survey of Cello Pen Users and Dealers. This project has provided us with an opportunity to get a glimpse of the way and process of conducting a research survey.

Meaning of Feasibility Report:A report which projects the practical viability of a venture with respect to different dimensions is called a feasibility report. By feasibility report, we mean that the venture must be practically possible with respect to the following areas of management. Technical Feasibility It includes technology selection, requirement of raw material, indirect material, manpower etc. Marketing Feasibility. Just producing a product is not ultimate end but rather a beginning. It must be accepted by customers. Financing Feasibility. It includes all the data related to balance sheets, cash flow aspects, depreciation, description of loan, Insurance etc. Social Feasibility.

It should not only be viable from the above mentioned angles, but it must be such that it does not harm the society. Mankind is a community that we all stand in a relation to each other, that there is a public end and interest of society which each particular is obliged to promote, is the sum of moral

The list of things which are included in stationery are note books, drawing books, journals, graph paper, pens, pencils, erasers, geometry boxes, glue, school bags etc. The need of all these things is very essential as it has lot of importance. Exercise book Production business is simply the business of printing and providing writing books to school children and all classes of people, who do some form of writing every now and then. Future growth potential: very high. Dynamic, sustainable business. Possible for Small business or Cooperative-based organizations.

Not much staffing required especially at the beginning. Exercise books Production business provides access to sell writing materials to school children for as long as human civilisation exists. As long as there are schools and will continue to be schools, that are going to be having a captive market. In addition, as long as human civilisation permits reading and writing, two of the greatest and most important activities since the dawn of civilisation, business will continue to be relevant and sustainable. Even in a paperless economy, where information is increasingly being computerised and digitalised, exercise books will continue to play a frontline role as materials for penning or pencilling our thoughts, ideas, lessons learnt, assignments, homework, lectures, instructions, business issues, to-do lists, articles, etc.

NAME OF THE FIRM:PRODUCT:FACTORY ADDRESS:-

Sparsh pvt. Ltd. Note Books 5,Hirabhai estate, Opp.piago showroom, Narol, Ahmedabad. Private ltd.

CONSTITUTION:-

DATE OF INCORPORATION:-1ST April 2010 COST OF PROJECT:Rs 19,07,907.

History of NOTE BOOKS include facts about what has happened to an object since manufacture. This could include who owned it and how it was used.

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Notebook, paper made by Isabella Brown (Knaggs), England, 1850-1957. An EXERCISE BOOK (also notepad, writing pad, drawing pad, legal pad, etc.) is a book, made of paper or a computer based program, of which various uses can be made, including writing, drawing, and scrapbooking. Paper Notebooks. Paper notebooks can be distinguished along several dimensions and sub-dimensions: Type of surface and support. Form factor (size and weight) binding and cover material (including printing and graphics) pre-printed material on writing surfaces (lines, graphics, text) Legal pad: According to legend, Thomas W. Holley of Holyoke, Massachusetts invented the legal pad around 1888 when he innovated the idea to collect all the sortings paper scraps. in about 1900, the later then evolved into the modern legal pad when a local

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judge requested for a margin to be drawn on the left side of the paper. This was thus the first legal pad. Binding and cover: Principal types of binding are padding, perfect, spiral, comb, sewn, clasp, disc, and pressure, some of which can be combined. Binding methods can affect whether a notebook can lie flat when open and whether the pages are likely to remain attached. The cover material is usually distinct from the writing surface material, more durable, more decorative, and more firmly attached. It also is stiffer than the pages, even taken together. Cover materials should not contribute to damage or discomfort. NOTE BOOKS are available that use glue to hold the pages together; this process is commonly referred to as "padding". Today it is common for pages in such notebooks to include a thin line of perforations that make it easier to tear out the page. Spiral-bound pages can be torn out but frequently leave thin scraggly strips from the small amount of paper that is within the spiral, as well as an uneven rip along the top of the torn-out page. Hard-bound notebooks include a

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sewn spine, and the pages are not easily removable. Some styles of sewn bindings allow pages to open flat, while others cause the pages to drape. In each of these systems the pages are modified with perforations that facilitate the specific binding. Preprinting: NOTE BOOKS for writing usually have some kind of printing on the writing material, if only lines to align writing or facilitate certain kinds of drawing. Inventor's notebooks have page numbers preprinted to support priority claims. Many notebooks have graphic decorations. Personal organizers can have various kinds of preprinted pages. After using notebooks, the pages can be recycled via standard paper recycling. Recycled notebooks are also available, differing in recycled percentage and paper quality. Possible electronic successors: Since the late 20th century, many attempts have been made to integrate the simplicity of a notebook with the editing, searching, and communication capacities of computers through the

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development of note taking software. Laptop computers began to be called notebooks. Digital paper combines the simplicity of a traditional pen and notebook with digital storage and interactivity. By printing an invisible dot pattern on the notebook paper and using a pen with a built in infrared camera the written text can be transferred to a laptop, mobile phone or backoffice for storage and processing

1.

A5-sized general notebooks:The general notebook is the regular type we all have used at one point or the other in our lives. It usually comes in quarto A5 size and is the favourite for primary, secondary and even tertiary students and virtually everybody. It comes in different sizes: 20, 40, 60 and 80 leaves. Specialised Notebooks: There are also notebooks that are used for specialised purposes like solving Mathematical questions, Technical Drawing, Fine Arts, Statistics, Biology, Physics and Chemistry and even more professional ones used by surveyors, accountants/bookkeepers, etc.

2.

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3.

Higher Education Notebooks: These notebooks are in the A4 or A5 sizes and are mostly used by students of Secondary and Tertiary institutions. They are longer than the general type, have more leaves, some even are hard backs and they are a little more expensive than the general type. Jotters:There are various jotters being sold in the market today - some like booklets, while others are big and wide and colourful. Some others are small and bland with barely any attractive colours. Notebooks for Other Purposes: There are materials that are notebooks in nature because they are made for note taking. this category include diaries, graph books, science notebooks, composition notebooks, handwriting notebooks, writing pads, A4 copier paper/office printing paper, and many others.

4.

5.

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(1.) This partnership shall continue to carry on the business in the firm name of Sparsh-create the feel of writing. (2.) The partnership business shall commence from 1st april 2010 (3.) The main business of the firm is to act as a professional institution which produces the exercise book. Any other business or businesses may also be carried on as the partners may mutually decide from time to time. (4.) The partnership business shall be carried on lease at 5,Hirabhai estate, Opp.piago showroom, Narol, Ahmedabad However, the business may be carried on at such place or places as the partners may mutually decide from time to time. (5.) The accounting year of the partnership firm will close on 31st March every year and accordingly its first accounting year will end on 31st March, 2011.

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(6.) All the parties here to mentioned earlier have agreed to attend the affairs of the business of the partnership. It is hereby agreed that in consideration of the services so rendered, they shall be paid monthly salary. (7.) The capital of the firm for the purpose of the partnership business shall be Rs.16,00,000 contributed equally by all the partners. Interest at the rate of 12% as prescribed under section 40(b)(iv) of the Income- Tax Act, 1961 or any other applicable provision as may be in force for the relevant accounting period/year shall be payable by the partnership on the amount standing to the credit of the capital and/or current or loan account or all the accounts of the partners. If there is any debit balance in the account of any partner, interest at the above shall be payable him or the partner shall be at liberty to increase or reduce the above rate of interest from time to time. (8.) The partners shall be entitled to modify the above terms to remuneration, interest etc. payable to the partner/partners by executing a supplementary deed and any such deed when executed shall have effect from the

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day fixed by the partners and the same shall form part of this deed of partnership. (9.) The net profit of the Partnership business as per the accounts maintained by the partners after deduction of all expenses relating to activities of partnership of including administrative expenses as well as interest and remuneration payable to the partners in accordance with this deed of partnership or any supplementary deed as may be executed by the partners shall be divided and distributed amongst the partners equally. (10.) The partnership is PARTNERSHIP AT WILL. Any partner may retire from the partnership as the case may be giving one months notice in writing to the other partners. (11.) No new partner shall be admitted without the consent of all the partners. (12.) No partners shall without the consent of other partners Employ any of money except in the ordinary course of business and upon the account or for the benefit of partnership;

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Enter into any bond or become bail or surety for any person or knowingly cause of suffer to be done anything whereby the partnership property may be endangered; Give any security or promise for the payment of money on account of the firm unless in the ordinary course of business; Transfer, mortgage, charge or otherwise alienate his/her share or any part thereof in the assets or profit of the firm; Draw, accept, or endorse any bill of exchange or promissory note on account of the firm; Compromise or compound or (except upon payment) in full release or discharge any debt due to the partnership. Any partner committing any breach of the provision of any of the forgoing clauses shall indemnify the other/others of them from all losses or damages and all claims and demands, actions, cost, charges and expenses on account thereof.

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(13.) On death or retirement of any of the partners, the partnership herein shall not be dissolved. Upon any of the partners for the time being the firm ceasing to be a partner therein through any cause whatsoever (including that by retirement or death or termination in any way of this partnership) and the remaining partner/partners or any of them shall be at liberty to continue the firm for the benefit of himself/herself or themselves (with or without any new partner/partners), and if the firm is so continued the following provisions shall apply namely(a) Money may be due to the outgoing partner/partners by the firm on account of his/her or their share in the profits of the firm up to the time of his/her ceasing to be a partner only shall be paid to him/her others hires executers and administrators by the end of the year in which he/she or they cease to be a partner or within six months of such date whichever is later. (b) All money that may be due by the outgoing partner to the firm (including her share of the losses in the firm up to the date of her ceasing to be a partner) shall notwithstanding the provision of this clause be payable by him/her or his/her legal representatives on

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the date of his/her ceasing to any a partner and the same unless otherwise be a partner shall be recovered/deducted. (14.) Every partner shall(a) Pay him/ separate debts and indemnify the other partner of partners and the assets of the firm against the same and all expenses on account thereof; (b) Forthwith pay all money, cheque and negotiable instruments received by him/her on account of the firm into the said bank or the firms account; (c) Be just and faithful to the other/others of them and at all times to such other/others full information and truthful explanations of all matters relating to the affairs of the partnership in carrying on the business for their mutual advantages. (15.) It is hereby expressly agreed that no partner shall be entitled to any goodwill on his retirement or on dissolution of the firm. Similarly, on death of a partner, his/her legal heirs shall have no right as regards goodwill.

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(16.) Banking account of this partnership shall be opened with such bank/banks and such accounts shall be operated by the first party or jointly by all the parties. (17.) All disputes and questions whatsoever which shall arise whether during the continuance of the partnership or afterwards between the partners or others respective representatives of the other partners touching these presence of the contribution thereof or of any clause or thing herein contained or any account, valuation or division of the assets or affairs thereof or rights, duties of liabilities of partners under these presents one to be appointed by each party in accordance with and subject to the provision of the Indian Arbitration Act, 1940 or any modification or substitutions thereof for the time being in force. (18.) Any modification/addition/alteration/deletion in the terms of the partnership agreement can be affected by mutual consent of all the partners. (19.) No partner shall sell, transfer, exchange, indemnify, mortgage his share in the partnership firm without consent of all the partners or the same shall not be binding to the partnership firm.

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In the witness whereof the partners hereto have put their respective signatures in the presence of witness who has also signed on the day and the year first herein mentioned above.

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IMPORTANCE OF PEST ANALYSIS.

While entering in new business Helps to break free of unconscious assumptions Help to effectively adapt to the realities of the new environment

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Political environment:
It covers those factors, which restrain or facilitate the business through the government action. It may include political atmosphere, political parties, government administration, political stability etc. In our industry ,there is no government intervention , it is good factor for us. Less profit unless they increase prices of items. No government encouragement in exporting our products. Quotas and high taxes are not imposed on our industry. Only we have to pay value added tax and toll tax. Government does not provide any form of subsidy or support to our industry.

Economic environment:
Economic growth: a developing country has seen increasing number of local companies and educational

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institutions emerging. This has led to a rise in the demand for our products. Impact upon the nature of the competition faced by the business. Disposable income is not the major factor while purchasing exercise book.

Social environment:
The aim of exercise book industry is regional expansion. We provide quality goods at a reasonable price to the customers and also employment , better working conditions to the workers. Less pollution compare to the other industry is good for society.

Technological environment:
New technologies like computer, digital diaries have decrease the demand for stationery items such as paper, diaries, notebooks and so on. However, the decrease in demand due to advancements of such technology is limited.

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Technical feasibility study of any project is generally based on the nature and the size of the project. This phase of feasibility study includes requirement of plant, machinery and equipments, utilities, miscellaneous fixed assets, preliminary site, building and interior design work etc. A large capital is required to provide service at the time of inception of an agency.

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Rulling Machine

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TECHNICAL SPECIFICATIONS

FEATURES OF RULING MACHINE :

Size Type Floor Space Power Gross Wt. Nett Wt. 36" 900 mm. DOUBLE SIDE -DOUBLE DISC 6' x 8' 1/4 H.P. Single Phase 500 Kgs. 300 Kgs

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Ruling Machine is very Simple and Practical in Construction. It has all its parts in full view, which allow on easy understanding and working. Stop line or straight through are accurate on both sides of paper in one direction in Single/Double or triple colour at a time. Ruling Machine run with Single Phase Ac Motor, However at extra cost DC motor with electric pannel and control can be provided,with this DC motor,the machine can be run at a slow speed from minimum to maximum for an untrained operater. It Avoids smearing of ruled sheets with its drying track. Rules Straight Through at a speed of eight to ten reams per hour. Ruling Machines are prepared from best Quality raw material and manufactured under quality control over accuracy at every stage of manufacture and hence its durable and smooth operation. Ruling Machines are so designed that they need almost no maintenance except periodical Lubrication.

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Paper Cutting Machine

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TECHNICAL SPECIFICATION
Machine Size Length of Cut Width of Cut Pile Cut Cuts per Minute Power Required H.P. Approx. Weight Kg. 33" 33" 4" 30 2 1600 33" 36" 36" 4.5" 28 2 1800 36" 43" 43" 5" 25 5 2000 43"

FEATURES OF CUTTING MACHINE :

Cutting machine has Friction clutch system for maximum efficiency and minimum maintenance. Rapid type hand clamp and Foot Clamp for smooth and easy operation. Easy replacement of knife. Fine adjustment of knife height by eccentric levers. Adjustable back gauge for accurate parallelism with knife edge. Device provided with locking arrangement to avoid shift in the position of back gauge during operation.

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Safety and saving of space. Centralised lubrication of moving parts.

Book Pressing Machine

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TECHNICAL SPECIFICATION

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Size of the Machine

Pile Height Cylinder Stroke Clamp Pressure Power Required

20" x 30"
500 mm 300 mm 6000 Kgs / Sq.Cm 3 H.P.

MACHINE :

FEATURES OF BOOK PRESSING

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This is used for binding of Books, folders, cases etc in a scientific way so that finished products are of superior quality and can be used for long time.

Book pressing machine is manufactured using latest technology and under the strict supervision of our Quality checkers to ensure high performance.

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Book Stitching Machine

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TECHNICAL SPECIFICATION
Model
Stitch Speed/Minute Stitching Capacity Motor 180 2-400 Sheet 1 HP

1 1/2"

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Wire

24 SWG - 18 SWG

FEATURES OF BOOK STITCHING MACHINE :

Book stitching machine is used for stitching Pamphlets, Excercise Note Books , Text Books, Wall Papers etc. Wide range of Models with Book Stitching varies from 5/8" to 2"'. This machine has Wire from 18 SWG to 24 SWG . Width of stitching is 14 mm. The staples are pinned into the book or pad through guides. It has also adjustable wire feed high speed stitch and electric operation. Machine is equipped with electric motor for A.C. 440 volts, 3 phase, 50 cycle or A. C. 220 volts single phase, 50 cycles, and starter.

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Back Press Machine

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Model Max.Book Width Max.Book Thickness Max.Book Length Working Speed Required Air Pressure Working Temperature Machine Weight Machine Dimension

PCM3628 280 mm 60 mm 360 mm 5 seconds/book 6-8 Pa 60-100 280 Kg 800*650*1700mm

TECHNICAL SPECIFICATION

FEATURES OF BOOK PRESSING MACHINE :

After hard cover casing-in with the book,it need pressing&creasing to get the perfect looking.so, this can be done by book pressing machine. This machine has these functions and finish at one time within 5 seconds.

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Pressing and Creasing can work together or seperately at your choice. No skilled operator required, one buttle operation, easy and fast. Compact size,small floor space requirement. Security guard design, easy to care & maintain.

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Lamination Machine

TECHNICAL SPECIFICATION
Max. Sheet Width Max. Unwind Dia 800 mm 400 mm

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Max. Rewind Dia Paper Wight Speed

500mm 90-400 gsm 15/8 meter/min for thermal Lamination. 23/30 meter/min for water based lamination

Electric Motor Heater

2 HP DC variable speed drive 3 Kw heating element (3 Phase) 220/240 volts

FEATURES OF LAMINATION MACHINE :

Laminators are used to form sheets from rolls using lamination technology. Duplex unwind shafts laterally adjustable. Dual advantage of thermal and water based lamination . Laminating nip pressure hydraulically regulated . 10 Diameter super polished chromed laminating roller . Slitting & perforating mechanism . PID type TCU with digital temperature display. Water based laminating coating station .

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Punching & Round Cornering Machine.

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TECHNICAL SPECIFICATION

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Model Size Punching & R P Machine Throat Saddle Machine Throat Pad Machine Speed Motor Net / Gross Weight Dimension s

PST-1 1" 12" 11" 180 Staples / Minute 1 HP 300 / 400 kgs. 0.90 x 0.75 x 1.40 m 1.0 m3

FEATU Shipping RES OF Volume PUNCHING & ROUND CORNERING MACHINE :

This machine is heavy in construction and is foot operated. It is very useful for book binding and file manufacturing.

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Round cornering for office files, Designer Books etc. can be done on this machine. It is also useful for making 'T' punch for loose leaf. The machine is provided with.. Bodkin punch for book binding. 'T' shape punch for loose leaf ledger.

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Binding Machine.

TECHNICAL SPECIFICATION
Size Length Width Height Motor Speed Running ft. per minute 200 Weight App. Kgs. 600

60" 150

98" 245

30" 75

42" 105

1 h.p.

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cms 75" 180 cms 85" 210 cms 96" 240 cms

cms 108" 270 cms 120" 300 cms 132" 330 cms

cms 30" 75 cms 30" 75 cms 30" 75 cms

cms 42" 105 cms 42" 105 cms 42" 105 cms 1 h.p. 200 750

1 h.p.

200

900

1 h.p.

200

1200

FEATURES OF BINDING MACHINE :

Single Clamp Perfect Binder with Automatic Jogging and Clamping of the Signatures / Forms.
Facility for Binding 2 identical books of size upto 1/8th Demy

in a Single Binding Cycle. Easy Job Change over - Clamping of different jobs are automatic; Sliding Type Milling Front Plate, Self-Adjusting Cover Nipping Plates. It Can handle a wide Range of jobs of thickness from 2 mm to 70 mm. Grinding Wheel Attachment for Pad Making.

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Separate, Powerful Suction Device for Milling Waste Extraction. Excellent Control over Gluing with Roller and Scraper Mechanism. Cover Nipping Station with Facility to control the nipping and cover breaking pressure; Facility to vary the duration of Nipping. Safety Control Mechanisms - Book, Cover and Delivery Sensing.

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The process involved in the manufacturing of Notebooks, Long Books and other notebooks is mainly divided in three parts: Ruling on paper according to product . Binding. Finishing & Packing. 1::Ruling:

In this process blank paper, the principle raw material for manufacturing note books, long books and other notebooks is passed through ruling machine and with the help of metal discs and ink, lines as per our requirements are printed on paper. Various kinds of rulings can be carried out on paper like French Ruling, Chax Ruling, Arabic Ruling etc. The paper size is decided according to the final size of the product. \

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One of the important processes for manufacturing of Note Books, Long Books and Paper Stationery is binding. It is the set of processes like counting, folding, stitching, pasting and cutting of paper. All the processes are decided as per the requirements of respective products. Various machines are used to carry out this processes like guillotine paper cutting machine, stitching machine, dab press etc. Also, a variety of raw materials other then paper, like straw board, binding cloth, stitching wire, cover paper and others are consumed at various stages of this process.

2:: Binding:

3:: Finishing and Packing: Last but not the least, is the stage in manufacturing paper stationery which is final cutting and packing as per the requirement of the customer. In this stage, notebooks, long books and paper stationery are cut and finished first, and then packing as per the customer's requirement is done. Thereafter, on completion of this process, finished goods are ready for dispatch.

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To make the industry proceed faster and to make the business economically as well as feasible, the very important aspect for that is none other than the selection of location, i.e, the site of the plant. Thus location decision plays vital role in the better prospects, for the growth and development of business. As we all know that setting up an industry and deciding its location is very important aspect in the economic analysis of any project. Location of plant or industry means a scientific choice of a region where the business units is to be started. For selecting location all the pertinent factors influencing location decision will have to be taken into account and weighted carefully. we have chosen our location at Narol near ahmedabad.

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Address:5,Hirabhai Estate , opp. Piago showroom, near shahvadi, Narol, Ahmedabad.

Availability of land:As we set up our business in Narol because land is easily available on rent at very cheaper price.

Government interferences:There is no Government interferences.

Transportation:Ahmedabad is connected with all the leading cities of Gujarat

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as well as of other states.Hence delivery of the goods is convenient and fast.

Electricity:For the production and official use purpose the power is taken from Torrent.

Availability of raw-material:The main raw-material required for the productin process is easily available from local market. Suppliers provide quality rawmaterial.

Labour:Ahmedabad is one of the developing cities and there is no of unemployed people available.so we will not have any problem regarding labour.In addition to that,labour charges are comparatively low.

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We have technically qualified, dedicated and enthusiastic manpower to carry out the production as per desired quality. Proper care is taken for timely delivery too. Our expertise begins with the selection of proper quality paper, ruling, binding, finishing, packing and finally, to dispatch Of finished goods. Highly skilled and semi skilled manpower is easily available. We can recruit additional manpower if needed. All this goes to speak of our quality, integrity and timely delivery, at reasonable prices.

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Job description is the process by which an organization ensures that it has the right number and right kind of the people at the right place, at the right time capable of completing effectively and efficiently those task that will help the organization to achieve its overall objective.

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Job specification states the minimum acceptable qualification that the incumbent must possess to perform the job successfully. Based on the information acquired through the job analysis, it identifies the knowledge, skills and abilities needed to do the job effectively. Now, job description and job specification of each employee mentioned in the organization.

Job description Job title:-finance manager Supervision:-accountant Functions:-

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1. To make proper policies for sound condition of partnership Firm. 2. To provide appropriate rate of depreciation,reserve and surplus. 3. To ascertain budjets for all plans and projects. 4. To decide upon investment of funds of the partnership firm. Duties responsibility and authority:1. To check discrepancies in partnership firms financial Records. 2. To ensure optimum and fair use of partnership firms financial Resources. 3. To co-ordinate well with the accountant. 4. To analyze financial position at regular intervals. Equipments:- computer Job specification Job title:- finance manager Education:- MBA with finance Skills requirement:1. Sharp and speedy in calculation. 2. Good analytical skill. 3. Decision making ability.

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Physical health:- Smart and fit Experience :- At least 2 years in a similar role

Job description Job title:- Marketing manager Supervision:- Salesman

Functions:1. To plan marketing & advertising strategies. 2. To determine target segments. 3. To estimate advertising budjet out of total fund. 4. To motivate the marketing team. Duties, responsibility and authority:1. Responsible for effective competitive strategy implementation. 2. To create good loyalty for the product in the market. 3. To maintain market of the product. Equipment :- computer

Job specifications

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Job title:- Marketing manager Education:- MBA with marketing Requirement Skills:1. Good communication skills 2. Capable of analyzing different market trends. 3. Should be creative, polite and humble. Physical health:- Smart , energetic Experience:- 2-3 years for similar position

Job description Job title:- Production manager Supervise:- Supervisors

Functions:1. Try to apply innovative method. 2. To achieve production targets in specific period. 3. To arrange manpower and other sources for production. 4. Planning, have a control over the process and check the Deviations.

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5. To co-ordinate with administrative department for implementation of policies and plans. Duties, responsibility & authority:1. Responsible for production schedules & arrangements authority of labour. 2.Regular check of stock purchase and manpower condition. Equipment:- Computer Skills requirement:1. Capable of leading team of workers. 2. Good communication skill & ability to undertake work from subordinates Physical health :- Energetic, Hardworking Experience:- At least 2-3 years.

Job description Job title: Sales executive Reporting to:- Marketing manager

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Functions:1. To carry out all the operations for the implementation of Advertising plans and promotional plans decided by Marketing manager. 2. To act as bridge between marketing manager and customer. Duties, responsibilities and authority:1. To achieve the target. 2. Responsible for any customer or dealers complaint about his service. Job specification Job title :- Sales executive Education:- Diploma in marketing Skills requirement:1. Knowledge of requirement surrounding market. 2. Should have innovative ideas. 3. Good command on atleast 3 languages namely Gujarati, Hindi & English.

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Physical health:- Good cooperation, good presence of mind. Experience:- 1 year

Job description Job title:- Supervisor Reporting to :- Production manager Supervise:- Workers Functions:1. Perform work efficiently by production manager. 2. To supervise production process 3. To give suggestion for better quality of production. 4. To instruct skilled, unskilled labours for effective work. Duties & responsibility:1. Check daily performance of labours. 2. Responsible for non-performance of work of skilled and unskilled labourers.

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Job specification Job title:- Supervisor Education:- ITI Skills requirement:Good relations with workers. Physical health:- Good co-operation Experience:- Minimum 1 yea

1.

Job description Job title:- Workers Reporting to:- Production manager

Function:1. To perform work effectively given by supervisor. 2. To work with co-operation. Duties, responsibility & authority:1. Follow instruction of supervisors.

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2. To inform manager immediately for any kinds of default.

Job specification Job title:- Workers Education:- Primery Education

Skills requirement :1. Technical knowledge about their work and machines Should be able to do the job assigned to them. Physical health:- Capable of working atleast 8 hours. Experience :- Not necessary

Job description Job title:- Accountant Reporting to:- Finance manager

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Functions:Originate, process and main comprehensive rewards, collect and summarize accounting data required. Job specification Job title:- Accountant Education:- Commerce field familiar with accountant & normal corporate Ethics. Skills requirement:Ability to do numerical work accurately. Physical & health:- Good at health,mental stability. Experience:- Minimum 1 year in preferably in large organization.

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1).

Weekly hours :-

Maximum hours of work are 10 hours a day & 60 hours a week. The worker is entitled to overtime. wages at twice the rates of ordinary wages. He also has a right to one weekly holiday, working on holiday will entitle worker for double the wages as in overtime work. 2). Notice for period of work:It has to be displayed & currently maintained. It is our strategy that one day salary will be cut, if a worker is late continuously for three days in a month. 3). Annual leave with wages:A worker is entitled to one day paid & one day leave for every twenty days of work. 4). Holidays:The worker is entitled to average daily wages (including D.A. , cash value of food & other concessions, if any allowed to him by

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the employer) maximum earned leave that can be enchased is 30 days. If the employer terminates the service of the worker who has his earned leave then he shall pay the worker the average daily wages in respect of the leave not taken (sec= 30-31). 5). Working hours:Working hours in our partnernership firm will be from 8:00 am to 8:00 pm. There will be a break for one hour. i.e. 12:30 to 1:30.

The amenities provided to the workers at the work place are as under. 1). Drinking water:We have made effective arrangements to provide wholesome drinking water for all workers. We have placed RO PLANT with facilities of hot & cool water. So that worker can easily get cool water after taking lunch & whenever needed. 2). Lavatory:-

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There is sufficient no. of conveniently situated & accessible toilets. All of them are maintained in clean & sanitary conditions. They are in a cubical or room fitted with a door. There is a proper circulation of air & an adequate supply of water & freshner . 3). First aid box:Workers have reasonable access to appropriate and adequate first aid equipment. The equipment of first aid is maintained in a seprate cup board. Respective medicines for different purpose are maintained separately and marked in gujarati which is understood by most of all the workers and employee.

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Vision

To continuously strive to offer the best products to our customers and establishing our organization as the preferred choice of our clients the world over.

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Whenever we deliver a product to a customer we want to be sure that the product bears our hallmark of honesty, integrity and quality at a competitive price

Levels of product.

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Core Benefit:It means the fundamental service or benefit that customer is really buying. Core benefit for NOTE BOOK is WRITING.

Basic Product:It is one of the alternatives to satisfy core needs. It includes basic as well as functional attributes of a service. Our Basic product is NOTE BOOK.

Expected Product:At Third level, the marketer prepares an Expected Product, a set of attributes and conditions buyers normally expect when they purchase a product. The Expected benefit from a NOTE BOOK is quality, reasonable price and easy availability in market. Augmented Product:-

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At the Forth level, the marketers prepare an Augmented product that exceeds customers expectation. At augmented level, we may launch an exercise book with special features like cover page made of calculator & space for putting a pen.

Potential Level:At the Fifth level stands the potential product, which encomasses all the possible augmentation and transfermations the product or offering might undergo in the future e.g. E-pad can be provided so that it can be transformed into softcopy..

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PRODUCT MIX OF

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Product line:
A group of products that are closely related. Here, notebook, drawing book, diary, notepad, spiral books are product line of exercise book.

PRODUCT MIX
seller offers for sale.

is the set of all products and items that a particular

Product Width:
Product width of a product mix refers to how many product lines the company carries. Product width of stationery is only 1 i.e. Exercise Book.

Product Length:
The product length of a product mix refers to the total number of items in the mix. Product length of stationery is 1.

Product Depth:
Product depth of a product mix refers to how many variances are offered of each product in the line.

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Product depth of Notebook=1*4+1*2+1*1=7. Product depth of Drawingbook=1 Product depth of Diary.=1 Product depth of Notepad.=1 Product depth of Spiral.=1

Product Consistency:
Product Consistency of a product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels or some other way. As we are producing different types of exercise books that are related but are differentiated by raw-material, size, cover and different LINE patterns. it can be said that product consistency of our product mix is medium.

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The second ps of marketing mix is price. price means the amt. of money charged for the product or a service or sum of the

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money that consumers exchange for the benefits of having or using the product or the services Pricing is a complex problem and no readymade formula to be suggested so the firm has to consider few major factors in setting pricing policy. Setting of the pricing is managerial aspect and should be given prime importance because it is difficult to increase or decrease after charged once. for determining price we have adopted following procedure.

In order to arrive at the most acceptable price level, the manufacturer needs to have the information of 3cs. Customer Competition Cost structure of the firm Our firm handles pricing in a variety of ways. We handle pricing with the influence of information revealed by the production manager and finance manager. After analyzing the prices of the competitiors, we have adopted a going rate pricing method. Means we have priced our product somewhere near to the prices of the competitiors.

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Pricing policy
1.

Survival:It is our major objective because we would face intense competition. This is our short-term objective. In long run we must learn how to add values our product.

2.

Maximization of market share:Our long term objective is to become a role-player in this market. We will charge lesser price than the competitiors price.Our goal is to expand our product and diversify our business.

3. Analysing competitors place:As we are new in this market, it is not feasible to set prices. Therefore we need to price lower than our competitiors product due to price factors. Before entering any market, one should identify its target customer group which is based on monthly house hold income and their living area. To cover target consumers of all income groups we have

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different products to satisfy ones demand.

Pricing strategies:
The price of the product should be such that it covers the cost of production, distribution & selling cost of the product ; including a fair return for its efforts &risks. The same strategy is applied to our writing book industry.we also expact that the price should cover the cost of production , sales promotion & distribution. But at the same time, considering the cut throat competition prevailing in the market, we believe in keeping the price of our products in accordance with the competitors.

Prices of our products:

Products Small notebook Fullscape Prices 10 22

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Special design Drawing pad Note pad Spiral Diary

33 31 14 36 81

Place is not where your business is located but where your customers are.Place is where one can expert to find ones customers and consequantely where the sale is realized. In other words place means the promise where we can actively make the different product and services available to the target customers. Thus The seller needs to select appropriate place in such a way that the place fulfills the criteria of easy access to the perspective and the present customers.

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Place contains 3 major aspects: (1)Location:Adderess: 5,Hirabhai Estate ,opp. Piago showroom,near shahvadi,Narol,Ahmedabad. (2)Distribution channel:Distribution is integral part of marketing.Distribution may be defined as on operation,or a series of operations,which physically bring goods manufactured by any particular manufacturer into the final consumer to use.

(3) Distribution Network:-

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Our distributors will spread across the state.we have selected the following locations. (1) Ahmedabad (2) Gandhinagar (3) Baroda (4) Surat (5) Rajkot The network should be such that it has high score of future expansion. It should be able to handle higher volumes and distances as company expands. We shall distribute our goods by way of transport agency. Distributers are an important link in our distribution system. We shall revise our network from time to time. The revision shall be of the location of distributors , their participation in the network growth and their overall efficiency.

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Promotion is an activity which are marketer performing in order to encourage and increase the awareness interest and buying problem of a particular product or service. 5 tools for promotion: 1.Advertising:

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Advertising is any paid form of non personal presentation and promotion of ideas goods or services by an identified sponsor. Eg.yellow pages,newspaper 2.Sales promotion: Sales promotion is a collection of incentive tools,mostly short term,designed to stimillate quicker or greater purchase of particular products or services by consumers or the trade. Two kinds of sales promotion: 1.Consumers sales promotion 2.Trade sales promotion Three Benefits: 1.Communication 2.Incentives 3.Invitation E.g. G.k. questions

3.Direct marketing and Interactive marketing:

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Direct-marketing is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middleman. *messages: 1.customised 2.up to date 3.interactive E.g.price discount Designer note-book 4.personal selling: Personal selling is the most effective tool at later stages of the buying process,particularly in building up buyer preference,conviction and action. Three distinctive qualities: 1.personal ineraction 2.cultivation 3.response EG.sales man 5.Public relation:

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public relation is a variety of programme designed to promote or protect a companys image or its individual products. Three distinctive qualities: 1.high cedibility 2.ability to catch buyers off guard 3.dramatization:public relation has the potential for dramatizing a co. or product.

Mission The advertising goal is to make the entire targeted customer through effective communication achievement tend to be accomplished in a specific period of time. The main aims of advertising are as follows:

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1.to create awareness among customers about our products. 2.to create liking ,preference conviction and purchase of our product. 3.to stimulate repeat purchase of our product. The long term aims of advertising are as follows: to convert awareness about company product information, brand preference; ultimate resulting in sales increase market share expansion towards new market. Message Its designing and evaluating and ad campaign, it is important attempts to express the aim of brands . Media After choosing the message our next task is to choose media to carry it if includes the decision regarding media timings and deciding on geographical allocations. company is planning to give advertisement through following medias :1) The Newspaper. 2) Yellow pages

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Measurement
This is one of the most important of advertising, which evaluates effectiveness of advertising. We try to measure the communication effect of an advertising that is, its potential effect of awareness of knowledge of performance we also try to capture higher amount of the market share by high quality at medium price. Money The company consider advertising as a current expense past of it is really an investment that build up and intangible assets called, brand quality The total expenditure of advertising our product.

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We consider advertising as a current expense part of it. It is really an investment that builds up an intangible asset called brand equity.We consider the following factors while deciding our advertising budget.

1) Stage in product life-cycle :In the initial stage, our advertising budget is high because we want to introduce our product to the customers. Afterwards, it will be low compared to the 1st year. 2) Market share and customer base:when the firm covers enough market share, it will require less marketing budget because it will have a set of loyal buyers and recognise in the market.

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3) Competition:When tough competition exists we will do more marketing and when there is less competition, we will advertise less. 4) Advertising frequency:When advertising frequency is high, advertising will be high and when it is low, required money will be less.

Sales promotion Sales promotion mainly includes . 1) Price off:We offer fewer prices to our regular customers so they are attracted to remain loyal to us. 2) Advertising:-

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We do advertising for promotion of our product. This is described in more detail in 5Ms of marketing in later part. We will prefer direct marketing and business trade shows for the advertisement. Our sales promotion tools vary in their specific objectives. 1) A free management advisory service aims at cementing a long term relationship with a retailer and consumer. 2) We do promotions to attract new customers and a reward to loyal customers and to increase the repurchase rates of occasional users. 3) We also do promotions to attract brand switchers who are primarily looking for now price and good value. We unlikely turn them into loyal customers.

Our strategy for sales promotion:We first estimate what we need to spend in trade promotion. Then we decide what we need to spend in consumer

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promotion. As mentioned earlier, we follow the strategy in which sales promotions yield faster more measurable responses in sales than advertising. Major decision in sales and promotion:Establishing objectives For consumers Encouragement to purchase in bulk Attracting, switchers away from competitors brand For retailers To pursue them to buy new products Building brand loyalty For the sales force To the new products Encouragement to new prospective.

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Market research is systematic decision, collection, analysis and reporting of data and findings relevant to specific marketing situation facing the company. Marketing Research process Define the problems and research objective Develop research plans Collection of information Report the findings Analyse the information 1) Define the problems and research objective

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Our main objective in research is finding the scope of and feasibility of new firm in writtingbook industry. Objective of Research. To findout the satisfaction level of consumer. To findout the factors considered by consumers at the time of purchasing. To comeup with relevant suggations.

1) Develop research plans This involves the decision on the data sources, research approaches, research instrument, sampling plan and contact method. Data Sources Data sources can be devided into two parts. Primary data our research for primary source consist of survey of the consumers and retailers. We have visited menufecturing units to get the information.

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Secondary data are obtained by us from Marketing management by PHILIP KOTLAR,Centre for Monitoring Indian Economy,We have used different websites like . www.google.com www.Wikipedia.com Research approach We have used the SURVEY APPROACH QUESTIONNAIRE of the consumers and retailers. Research Instrument Particulars Consumer Analyses Sample Unit Consumers Sample Size 200 Sampling Procedure convenient THROUGH

Retailer Analyses Retailer 30 Convenient

Contact Method We got the response through personal interview to contact consumers and retailers.

2) Collection of information In collecting information, we faced some problems like

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Some people refused to co-operate

The

response unreliable.

of

some

people

was

biased

and

1) Analyse the information For analysis, we have distributed the various questions in tabulated form and we have presented it in the different charts.

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Column1 Small writing book Full scape Dairy Notepad Drawingbook Spiral Total

Below 18-30 30-45 45-60 60 and Total 18 above 4.85 2.73 1.82 0.91 0.30 10.61 10 2.73 0.30 5.76 2.12 25.76 20.61 9.39 6.97 2.73 5.15 47.58 2.12 7.27 4.55 0.00 2.73 18.48 0.91 2.12 0.91 0.00 0.00 4.85 0.30 2.73 0.00 0.00 0.00 3.33 33.94 24.24 12.73 8.48 10 100

From the above graph, we can say that in the age group of 18-30 Most of the consumers use fullscape, dairy, and notepad respectively. In the age group of below 18, drawing book and

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small writing book are preferable. Consumers who are in the age group of 30-45,45-60 and above 60 use diary highest among all type of exercisebooks.
Stude nt 7.58 26.67 9.09 6.36 8.18 6.06 63.94 Housewife 0.91 2.73 5.15 0.91 0 0 9.70 Busine ss 0.91 1.21 3.94 3.03 0 2.12 11.21 Professi on 0 1.21 2.12 1.21 0.30 1.21 6.06 Servi ce 0.91 1.82 3.03 1.21 0 0.61 7.58 Retire d 0.30 0.30 0.91 0 0 0 1.52

Column1 Small writing book Full scape Dairy Notepad Drawingbook Spiral Total

Total 10.61 33.94 24.24 12.73 8.48 10 100

Most of the Type of Exercise Books are used by Students. Housewife, Business persons, Professionals ,Service persons, Retired give highest preference to the Diary.
Column 1 Below 18 18-30 30-45

Yes 22 47 15

No 3 1.5 0

Total 25 48.5 15

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45-60 60& above Total

6.5 5 95.5

0 0 4.5

6.5 5 100

Awareness of brand is 100% in the age group of 30-45, 45-60 and 60 above. In the age group of below 18 and 18-30 only few percentage of people are not aware of the brands.

Column 1 Navneet Classma te Rutva Shivani Ankit Others Total

Below 60 and 18 18-30 30-45 45-60 above Total 10.62 17.04 5.93 3.21 1.48 38.27 12.59 2.22 3.95 1.98 1.48 32.84 14.32 3.46 5.43 3.70 0.74 44.69 3.70 0.74 2.22 0 1.48 14.07 1.48 0.74 0 0.74 0 6.17 0 0 0 0.74 0 2.22 32.10 7.16 11.60 7.16 3.70 100

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In the age group of 18-30 the consumers are mostly aware of Navneet, Classmate Shivani Respectively and all the other age groups of consumers are aware of navneet highest.

Column 1 Student Housewi fe Busines s Professi on Service Retired Total

At the beginning of AcademicAs per year requirement Total 37.04 32.51 69.55 0 0 1.23 1.23 0 39.51 8.23 5.76 3.29 9.05 1.65 60.49 8.23 5.76 4.53 10.29 1.65 100

Most of consumers except students prefer to purchase as per the requirement. While students prefer to purchase in both the situations but prefer to purchase excercise books at the beginning of the academic-year.

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Column1 Newspape r StationeryShop Friends Other Total

Below 18 0.00 15.71 4.98 0.00 20.69

18-30 5.75 27.97 14.18 4.98 52.87

30-45 1.15 6.90 6.90 0.38 15.33

45-60 0.00 3.83 3.45 0.00 7.28

60 and above 0.00 3.45 0.38 0.00 3.83

Total 6.90 57.85 29.89 5.36 100.0 0

In all the age groups the consumers recognize the brand mostly from the stationery shop, friends and relatives respectively.

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Column1 Study Office Notingdo wn Gift Other Total

Stude Housewi Businessm Proffessi Servic Retire nt fe an on e d Total 43.24 0.00 0.00 0.00 0.00 0.00 43.24 0.00 0.00 6.31 3.15 7.21 0.00 16.67 10.81 1.35 1.35 56.76 10.36 0.00 0.00 10.36 4.05 1.35 0.00 11.71 2.25 0.00 0.00 5.41 5.41 1.35 0.00 13.96 1.35 0.45 0.00 1.80 34.23 4.50 1.35 100.0 0

Students use the notebook highly for their study purpose,while housewife and retired use notebook for notingdown.Businessman,Proffession and Serviceperson use notebook mostly for office purpose.

Column 1 Price Quality Design Size

Stude Housewi Businessm Proffessi Servic Retire nt fe an on e d Total 10.95 3.37 2.11 1.68 2.11 1.26 21.47 23.79 2.95 2.74 2.32 4.00 0.84 36.63 6.53 1.26 1.47 0.63 0.84 1.47 12.21 13.05 1.89 1.26 2.11 2.53 0.84 21.68

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Avalibilit y Total

2.53 56.84

2.32 11.79

0.63 8.21

1.26 8.00

1.26 10.74

0.00 4.42

8.00 100.0 0

Occupation wise all the consumers give preference to quality while purchasing the brand, then after they give the preference to price and size..

Column Below150003000045000 & 1 15000 30000 45000 Above Total Price 4.17 11.67 7.00 1.33 24.17 Quality 4.83 2.17 2.33 1.50 10.83 Design 0.00 2.00 2.67 0.50 5.17 Size 1.00 7.67 0.67 0.50 9.83 Avalibilit y 10.00 23.50 12.67 3.83 50.00 100.0 Total 20.00 47.00 25.33 7.67 0

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In the Income Group of 15000-30000 availability and price are the major factors deciders factors among consumers while purchasing. While in the income group 45000 and above they are not much concerned about price and easy availability.

Column1 Stationeryshop Super market ReligiousTrust Educational Institute Total

Below15000 11.11 0.00 0.00 2.67 13.78

1500030000 31.11 5.78 5.33 0.00 42.22

3000045000 18.67 6.22 7.11 1.78 33.78

45000 & Above 3.56 4.00 1.33 1.33 10.22

Total 64.44 16.00 13.78 5.78 100.0 0

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Mostly the consumers prefer to purchase from the stationery-shop except the consumers whose income is between 30000-45000, they prefer to purchase from the supermarket and religious trust respectively.

Column 1 Below 18 18-30 30-45 45-60 60& Above Total

Yes 7.00 35.50 8.00 5.00 3.50 59.00

No 15.00 14.50 8.50 3.00 0.00 41.00

Total 22.00 50.00 16.50 8.00 3.50 100.0 0

Consumer at the age group of below18 and 30-45 are not more interested to purchase the new brand introducing with low price compared to other categories.

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Column 1 Below 18 18-30 30-45 45-60 60& Above Total

Yes 10.50 44.50 16.00 6.50 5.00 82.50

No 11.50 5.50 0.50 0.00 0.00 17.50

Total 22.00 50.00 16.50 6.50 5.00 100.0 0

If the new brand with good quality introduced all the consumers except the below18 age group prefer to purchase that particular brand.

BRANDS DO YOU DEAL WITH BRANDS Navneet ClassMate N O. % 27.0 30 3 21 18.9

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Rutva Shivani Ankit Other Local Brands TOTAL

12 10 9 29 11 1

2 10.8 1 9.01 8.11 26.1 3 100

From the above chart ,we can say that most of the dealers prefer to deal with Navneet and other local brands respectively.

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BRANDS CUSTOMER PREFER THE MOST BRANDS Navneet ClassMate Rutva Shivani N O. 19 13 15 12 10 27 96 % 19.7 9 13.5 4 15.6 3 12.5 0 10.4 2 28.1 3 100. 00

The above table and Ankit graph clearly reveals Other Local that customer prefer local brands more than Brands other brands because TOTAL of easy availability in a particular area and affordability.

SALES FOR THE LAST YEAR TYPES NO. %

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Small Notebook Diary Drawing Book Full Scape Notepade Spiral TOTAL

1613 64 9065 1946 2 1156 56 1791 2 1426 0 3377 19

47.78 2.68 5.76 34.25 5.30 4.22 100.0 0

In stationery items, small writing books and full scape are most saleable among consumers.

TERMS FOR SELLING THE PRODUCT BASIS Bulk N O. 4 % 13.3

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Piece to Piece Both TOTAL

7 19 30

3 23.3 3 63.3 3 100

Most of the dealers sell their products in both ways bulk and piece to piece.

FACTORS TO BE CONSIDERED WHILE PURCHASING. FACTORS Price Brand Quality Design NO. 19 18 23 9 % 22.89 21.69 27.71 10.84

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Avaibility Size TOTAL

10 4 83

12.05 4.82 100

Customers consider quality and price as most important factors while purchasing writing book.

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CASH-DISCOUNT PARTICULAR S Yes No TOTAL N O. 19 11 30 % 63.33 36.67 100

MARKET SURVEY ON WRITING BOOK [FOR STUDY PURPOSE ONLY] QUESTIONNAIRE FOR CONSUMERS Full name :

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Address Age

: : Below 18 45-60

18 30 60 & above

30-45

Occupation : Student Housewife Profession Service Any other Family Income. ( ` Per month.) : Below 15,000 15,000-30,000 45,000 & above

Business Retired

30,000-45,000

1. Which type of writing book do you use? Small writing book Full scape Diary Notepad Drawing book Spiral book 2. Are you aware of any brand while purchasing writing book? Yes No If yes, then which brand Navneet Shivani Classmate Ankit Rutva Any Other....................

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3. How did you come to know about any particular brand? Newspaper Stationary shop Friends & relatives Any other source........................ 4. In what intervals do you purchase writing book? At the beginning of the academic year As per requirement -[= 5. For what purpose do you purchase writing book? Study Office Noting down Any other..................

Other.................. Gifting as a charity

6. Which factor do you consider while purchasing writing book? Price Quality Design Size Easy availability Any other.......................... 7. From where do you purchase a writing book? Stationary shop Super market Educational institute Religious trust Any other...........

8. If new brand, with low price is introduced, will you switch over to that brand? Yes No 9. If new brand ,with good quality is introduced, will you switch over to that brand? Yes No 10. Give your suggetions ..................................................................................................................................................... ........................................................................................................................................................... ........................................................................................................................................................... .......

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MARKET SURVEY ON WRITING BOOK [FOR STUDY PURPOSE ONLY] QUESTIONNAIRE FOR DEALERS Name Address : :

1. Which brands do you deal with? 1.. 2.. 3.. 4.. 5.. 2. Which brand customer prefer the most ? 1.. 2.. 3...

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4. What special benefits do you get from companies? Gifts Discounts Nothing other 5. What is your sales for the last year ? Particular Small writing book Full-scape Note pad Spiral book Diary Drawing book 10-30 30-50 50-60

Any

60 and above

6. On what bases do you sell your products ? In bulk Piece to piece

Both.

7. Factors to be considered while purchasing writing book? Price Brand Quality Other(specify)................. 8. On what terms do you sell your product? Cash Credit If in cash, do you give any cash discount? Yes No

Design

Availibility

Both.

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If yes then how much .............%. If in credit, give the credit time duration for payment ........................days/month. 9. What kind of policies offered by manufacturer to you ? Cash, discount...................% Credit. Duration....................days/month. 10. Does manufacturer help in marketing the product? Yes No. If yes, describe the ways ............................................. 11. Purchasing pattern used by you Quarterly Half yearly Yearly 12. Which media do you use for marketing writing book ? Internet Tele marketing Newspaper Any other (specify)................................... 13. Current profit margin .......................%. 14. What is the rate of profit margin do you expect from a new company ?

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% 15. Any suggestions. .......................................................................................................................... ............................................................................................................................................... ............................................................................................................................................... ........................

THANK YOU