www.socialb.co.

uk

Digital Marketing Workshop for the Sri

Lanka Institute of Marketing
 www.socialb.co.uk

Enabling a better future together

The go-to digital

marketing experts

A boutique digital agency providing

international digital marketing services
and training to help you grow your
business profitably online
Some of Our Clients
 www.socialb.co.uk
What Our Clients Say About Us
"Really good content, presented in a
“The SocialB team is a go-to- friendly engaging way. A great
source for the changing course. Very Informative -thanks.
landscape of digital marketing— Extremely useful!” Cambridge University
they are truly digital experts.”
PrimeGlobal
"Very detailed and practical. Very
solid details. Really efficient and
“Really insightful - made me realise inspiring.” Royal College of Art
how little I knew about social media
and I now know so much more! All my
questions were answered and
explained really well. The service was
tailored to our needs, which were
clearly understood.” Fashion Brand
 www.socialb.co.uk
The Training Journey
To deliver impactful training, collaboration and understanding your delegates learning needs is key. We work through the
following stages to ensure the training is pitched at the right level and empowers your delegates with the skills and confidence
they need.
How we get there -

Learning Content Training 1-2-1

Framework Creation Delivery Consultancy

We will create a learning framework to ensure that each topic is explored in the right level of detail. At this stage, your
involvement and feedback will inform and shape the training, ensuring we are completely aligned with your needs. We will then
create and develop the content, which will be signed off by you, before the training goes ahead. All attendees will be asked to
complete a pre and post-course survey to measure uplift in knowledge. Finally, I wanted demonstrate we have the option for
follow-on consultancy for anyone who wishes to take their learning further.
 Suggested 1-Day Digital Marketing 101 www.socialb.co.uk

Part 1 - Strategy Workshop - Outline

Scene Setting and Digital Marketing Strategy :

• Understanding the digital marketing landscape
• The importance of being found online and how it relates to your customer journey
• Understanding your audience, their intent, and how to attract, engage, convert and
nurture them online
• Setting your goals and creating a digital marketing plan
• How to reach your target audience and create an effective customer experience

Buyer journey: Overview of attracting traffic and converting to buyers:

• An overview of the digital toolkit to drive traffic to your website including keywords, email
and social media
• How to create a seamless site experience on mobile and desktop
• Tactics to convert browsers to buyers
• How to utilise paid and organic media to bring traffic to your site

Tips & Tricks:

• Latest digital marketing trends, local and international
 www.socialb.co.uk
Part 2 - Website Optimisation

SEO:
AI and Digital Marketing:
• What is SEO and how does it work?
• An overview of how AI can be used to enhance your
• Overview of what search engines (and platforms) are looking
digital marketing
for.
• A look at the different AI tools available
• An overview of on page SEO and what good SEO looks like
•The advantages and disadvantages of AI and how to
• SEO structure (Titles, meta descriptions, alt tags etc.)
use it for your organisation
• Importance of updating your site regularly and essential tools

PPC:
• The benefits of PPC and how it can be used effectively to
support organic SEO
• An outline of PPC best practice for campaigns including
different formats
• Forecasting and budgeting - considerations and tips to estimate
campaign costs.
• An overview of PPC ad structure
• An introduction to writing good ad copy for PPC
• Keywords and how they work within PPC i.e. match types
• Managing your account and tools you can use to track
performance and ROI
 www.socialb.co.uk
Part 3 – Maximising Engagement & Measurement

Landing pages:
Measuring & Analysing Your Digital Marketing
• Make the case for investment in optimising landing pages
Success (GA4):
• Articulate the differences between landing pages for paid media
• Navigating the Google Analytics Dashboard
vs other channels
• Ensuring your goal tracking is set up correctly
• Implement key optimisation tactics to improve the effectiveness of
• Using Google Analytics Advanced Segmentation
landing pages
• Understanding your key metrics, data and return on
• Measure the success of your landing pages and adopt a test and
investment
learn approach to optimisation

Reporting:
• How to report on digital marketing performance
• Benchmarking progress and understanding what success looks like
• How to interpret data
• Using data & insight to make informed decisions about your digital
marketing activity
• Creating a useful report – for your team & key stakeholders
• Understanding ROI & improving ROI
 www.socialb.co.uk
Our Expert Trainers

We have a team of highly experienced

trainers that deliver engaging and insightful
workshops and training sessions. Having each
worked in marketing for 20 years, Amy,
Edwina and Carol use their hands-on
experience to support our delegates on their
learning journey.

We also manage social media and digital

marketing campaigns for our clients on a daily
Amy Edwina Carol
basis. This expertise is fed into our training
content, giving you the most relevant and
real-world training content.
To read more about our team, visit our website.
 www.socialb.co.uk
Investment
This quote is based on up to 50 delegates attending the 1-day custom workshop at your facility.
Prices do not include travel expenses.
These prices are based on the training being delivered in person in your offices for the day plus content creation costs.

Investment in GBP
Investment Breakdown
(excl. travel expenses)

Digital Marketing Workshop - 1-Day - In-Person (up to 50 people)

This includes:
Introduction with your trainer to agree workshop content, learning framework
development & bespoke training content creation
1 day training delivery with SocialB’s expert facilitator £6,775
PDF copy of the workshop slides & content that has been created by our digital
marketing team who work on winning ecommerce strategies week on week for you to
keep and utilise
Pre and post workshop survey

If you wanted to repeat the Digital Marketing Workshop - £4,225

 www.socialb.co.uk
Terms & Conditions
SocialB typically require 3-4 weeks to prepare custom training materials.
Course content is flexible at this stage, and we welcome your feedback and input to ensure
the training is in line with your needs.
SocialB require full payment before any training commences.
Our payment terms are 7 days.
Travel expenses not included in pricing.
Our quote is priced in GBP.
Cancellation or changing of training dates will incur a % fee.
Finalising the course date will take place outside of this document.
This proposal and quote is valid for 30 days.

On the following pages are a few examples of other courses we can offer following your Digital
Marketing Workshop, whether these are delivered online or in person is up to you and pricing
for these can be discussed outside of this proposal.
 www.socialb.co.uk

GA4 Last year, Google said goodbye to Universal Analytics and replaced it with a new
and improved version of the tool called Google Analytics 4 (GA4).

Essentials Both platforms are still currently available, but Universal Analytics is being phased
out, so it is crucial that businesses set up GA4 now and ensure you are capturing
valuable data. GA4 is significantly different to Universal Analytics so it is key to
identify how the platform can be harnessed to capture audience and customer
data to help increase conversions.

SocialB’s digital marketing experts will help you explore the features of GA4, show
you how it compares and differs with Universal Analytics, and help you discover
ways to customise settings and reporting to get the most out of the advanced and
flexible measurement it has to offer.

This live session will include an interactive presentation with Q&A opportunities
throughout.

Don’t get left behind! Start measuring your digital marketing progress and find out
how GA4 can help inform your marketing strategy moving forward!
Digital .
www.socialb.co.uk

When growing your SME, your digital strategy has never been so important. Effective
Marketing digital marketing strategies will enable you to form and strengthen connections and
relationships with your core target audiences.

Toolkit for In this 3-hour live session, you will learn how to gather insights on your target audience
and use tools such as Google Analytics to understand the digital opportunity for your
SME and where you need to be. From there, you will learn how to transform those

SMEs insights into objectives and actions enabling you to make the best decisions for your
SME about where you spend your time and resources with digital marketing.

This session centres around how to create and measure your digital strategy in order to
make better decisions for your online activity. This is not so much about the hands on
implementation of digital tactics, but how to gather insights from tools like Google
Analytics, keyword tools, and audience insight tools so that you can develop a clear
picture of where your SME is now, and work out how to improve your results.

Our digital marketing experts will walk you through a step by step process, how to
compile your data and how to pinpoint digital opportunities and where you or your team
could invest more time and effort to attract and engage with your target audience
online.
 www.socialb.co.uk
Using AI to
In this 2-hour session, our digital marketing experts will help you gain a

Enhance Your fundamental understanding of how Artificial Intelligence (AI) can

revolutionise and optimise marketing strategies. The session will provide a
comprehensive overview of key AI applications in marketing, offering
Digital Marketing practical insights and tips for implementation.

Strategy The course will cover:

• An introduction to AI marketing and its potential role for your marketing
• An overview of the current AI landscape
• Using AI to understand customer behaviour and to develop customer
insights
• AI-Powered content creation including the different tools available
• How to use AI for data driven decision making and an overview of the tools
and platforms
• Ethical considerations and guidelines for responsible AI use

You will leave with a foundation to leverage AI tools and technologies to

enhance your marketing efforts, improve customer engagement, and drive
business growth!
 www.socialb.co.uk
Getting PPC (Pay-Per-Click) is the fast track way to get your products and services displayed in the search
engine results and start driving traffic to your website immediately. With PPC you have control over
Started your spend and can decide how much budget you want to allocate to your campaigns on a daily or
monthly basis.

with Google Sounds like a good way to market your business online, right?

While PPC can be seen as a quick win there are a number of elements you need to get right for your

Ads campaigns to show real results. From the keywords you are bidding on, to your ad copy, you need to
get your campaigns aligned and executed using a set of best practices to get the results you want.
In this session, you will learn the fundamental aspects of PPC and how it works. Our digital marketing
experts will share our tips on best practices with keyword planning, setting up your ads and how to
monitor campaigns effectively.

By the end of this session, you will have a better understanding of the role of paid advertising as a
digital marketing channel and how it can benefit and scale your business.

This session would be beneficial for anyone connected to the marketing activities of a business.
Whether you are coming from a hands on or strategic point of view, PPC can be an incredible tool to
generate business, but you need to have the fundamental knowledge in place to get the most out of it.

This would be relevant for any type of business – B2B or B2C.

 www.socialb.co.uk

Social The way you need to recruit has changed. Just placing an advert with Indeed or putting out a “we
have a great opportunity” post isn’t enough anymore.
Media for Social media plays an important part in how we advertise opportunities, create conversations,
showcase a company culture and reach out to our potential candidates. It also can significantly

Recruitment reduce costs compared with using recruitment agencies.

Are you ready to use social media recruiting in 2024?

Join our full-day in-person training on Social Media for Recruitment, where you will come away with
the knowledge on how to:

Find and understand your audience

Identify your employer brand on social media and build it into your strategy
Create engaging content for your recruitment campaigns
Platform optimisation focusing on LinkedIn, Facebook, Instagram and X as key recruitment
platforms
Paid social media + where paid advertising plays a part in your strategy
Measure your success and understand how measurement helps you to develop your strategy
With best practice examples throughout and up to date content to show platform changes and
key updates
Case Study: www.socialb.co.uk
PwC - Bespoke Content Marketing
Programme
Brief: PwC approached SocialB with the aim of upskilling 60 staff across their EMEA marketing
teams on content marketing. With different levels of content marketing knowledge, and from
entry level staff up to senior management, we had a huge variation of needs that we needed to
cater to. This needed to be delivered delivered to staff in 20 countries and 4 time zones,
requiring us to incorporate local trends as well as overall international themes.

What We Delivered: We delivered a bespoke 6-week training programme consisting of bitesize

1-2 hour sessions based on our learning framework that had been developed with highly specific
learning outcomes.

Success: Our client was so impressed with our approach including the preparation and planning,
delivery of the content, and how we were able to adapt to changing needs as you can see in
their testimonial below.
“I felt very confident working with SocialB that we would create a training programme that would
achieve our objectives and have a lasting impact with our wider community. The whole process was
collaborative and I really valued their guidance on how we could make this a success.
I was really impressed with SocialB’s agile approach to making the tweaks needed to maintain the
positive feedback every week. Us having the flexibility to make changes based on our feedback was
invaluable.”
Marie Beattie, EMEA Communications Manager
Case Study - www.socialb.co.uk
Bacardi
Bespoke eCommerce upskilling programme

Brief: Bacardi had various levels of digital / eCommerce expertise across the
organisation. They wanted to develop and further their digital skills to create a common
brand voice, driving integration across different teams to achieve the organisations
overall sales growth goal. Their teams were based throughout Europe, thus requiring
their content to be highly relevant to their local market.

What we delivered: A four phased approach to the training which allowed us to split
their training into the journey the customer would experience themselves, from website
optimisation, buyer journey, SEO to sales and how to recapture browsers and covert
them into buyers.

The highly interactive face to face training was delivered in France, Benelux, Spain,
Italy, Germany and the UK in local language with local market insights
and content relevant to the country were applied.

Success:
Increased knowledge – 53%
Confidence increase – 60%

”Animated, dynamic, great source of info and a balance between practical

and theory. Timings met. Concrete actions”
“Good to stand still and really think about Ecommerce. Will start planning
with the Key Account Managers for all activities and putting it on paper”
Case Study -
www.socialb.co.uk
ID&C
Bespoke digital marketing & eCommerce upskilling workshop

Brief: ID&C and Avery Marketing teams approached SocialB for a bespoke training course to upskill
their internal marketing team, following our project where we ran various LinkedIn ads, Google ads and
email marketing campaigns for them. With the success of our digital project the team wanted to be
upskilled by our expert digital marketers on the main areas of digital marketing, eCommerce and GA4 so
they could work alongside us inhouse and understand the processes.

What we delivered: Working alongside the team to create this course, we were able to create 12 hours
worth of content that was easy to follow and completely bespoke to them.

The team left with -

The knowledge and skills on how to understand their target audiences

How to identify and engage them online
How to create an effective strategy and customer journey online
Creating effective content to attract and engage their audience
How to make the most of LinkedIn (organic) to target new audiences
Understand the key drivers for eCommerce and how to improve results
How to Measure, analyse, and improve their digital marketing results

“I was very impressed by the course created by Social B. It was a great course that provided a good
overview of the basics of eCommerce and how each
interacts with the next. The course delivery was very good, with relevant examples. Trainer was
knowledgeable and the deliver was a good tempo with
credibility.
Thank you Social B!!!”
-Sales, Digital Marketing and eCommerce Manager at Avery
Our Values giving us the drive to experiment and innovate,
resulting in a continued growth of knowledge.
Our clients are not just a number to us. We work
with businesses we are confident we can add
We are customer-centric value to, bringing our global expert knowledge and
and collaborative. experience, but with a human touch.

Focussed on building trust

and long term relationships
remaining curious
to learn...
We believe in empowering
people with the tools and
...to become an extension of confidence to grow or
your team, working inclusively learn from experiences
through open communication to through mutual support
achieve our shared goals. and encouragement.

We are agile – we can adapt, move and think

W

quickly at SocialB, retaining our quality yet

e

...

re e
a

en iti v ensuring we can respond to changing needs and

d le s sly in q uis
an evolving market
 www.socialb.co.uk

Travel & Tourism

Thank You.
We look forward to discussing the project further with
you soon. Please don’t hesitate if you have any
questions.

W: www.socialb.co.uk T: 01223 258000 E: [email protected]