Summer Internship Project
Summer Internship Project
Summer Internship Project
Batch - 2017-2020
This is to certify that Ms. Tanya Sharma has accomplished the project “Analysis of
Recruitment and Selection Process at Talent4Assure Assessment Services Pvt Ltd.” Under
the guidance and supervision.
She has submitted this project in the partial fulfilment for the award of degree of Bachelor of
Business Administration (BBA) from Guru Gobind Singh Inderprastha University, Delhi.
The work has not been submitted anywhere else for the award of degree. All sources of
information have been duly mentioned.
TANYA SHARMA
01851501717
DECLARATION
I hereby declare that the project titled “Analysis of Recruitment and Selection Process at
Talent4 Assure Assessment Services Private Limited” Submitted by me to “Kasturi Ram
College of Higher Education” for the fulfilment of the requirement of the award of degree of
Bachelor of Business Administration (BBA) is a record of bonafide project carried out by me
under the guidance of Ms. Tanvi Kapoor.
I further declare that the work reported in the project has not been submitted and will not be
submitted, either in the part or in full, for the award of any other degree or diploma in this
institute or any other institute or university.
TANYA SHARMA
01851501717
TABLE OF CONTENT
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PROJECT OVERVIEW
Rigorous sourcing was undertaken to understand the recruitment process. Candidates were
interviewed and then potential candidates were shortlisted. During the tenure of the project I
learnt to put the candidates under assessment tests and took the initial rounds of interview. Job
Portals used by me for the recruitment of candidates through MONSTER and NAUKRI.COM
The whole process of recruitment from a recruitment firm like Talent4Assure is a very
exhausting one. It is detail oriented in nature. The reason why every employee gets motivated
to do the job is because of the knowledge that at that particular moment that particular recruiter
was responsible for giving job to these candidates. To generate employment is one thing but to
recruit the right kind of workforce for a job is another thing. It not only needs the basic
understanding of the client company’s need to fill the position in a period of time but it also
requires the recruiter to be sensitive of the needs of the candidate to find the right job for
himself. All this needs a great profundity of intellect.
During my tenure at Talent4Assure I learnt to work as professional. The one thing that got
profoundly clear is that text books do not help in the actual corporate world. There are unwritten
policies and standard operating procedures that each employee has to abide to. No matter what,
profit maximization is the core purpose of the existence of every business. Meeting targets on
your level dedicatedly is your contribution to the revenue generation of the company.
Functional area of HRM
• Manpower panning
• Recruitment / selection
• Induction
• Orientation
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• Training
• Management development
• Compensation development
• Performance appraisals
• Performance management
• Coaching
• Counseling’s
• Event management
• Succession planning
• Talent management
• Safety management
• Staff communication
• Reward
RECRUITMENT
Recruitment is defined as, “a process to discover the sources of manpower to meet the
requirements of the staffing schedule and to employ effective measures for attracting that
manpower in adequate numbers to facilitate effective selection of an efficient workforce.”
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Edwin B. Filippo defined recruitment as “the process of searching for prospective employees
and stimulating them to apply for jobs in the organization.” In simple words recruitment can
be defined as a ‘linking function’-joining together those with jobs to fill and those seeking jobs.
The general purpose of recruitment is to provide a pool of potentially qualified job candidates.
Specifically, the purposes and needs are:
• Determine the present and future requirements of the organization in conjunction with its
personnel-planning and job-analysis activities.
• Increase the pool of job candidates at minimum cost.
• Help increase the success rate of the selection process by reducing the number of visibly,
under qualified or overqualified job applicants.
• Help reduce the probability that job applicants, once recruited and selected, will leave the
organization only after a short period of time.
• Begin identifying and preparing potential job applicants who will be appropriate
candidates.
• Induct outsiders with a new perspective to lead the company.
• Infuse fresh blood at all levels of the organization.
• Develop an organizational culture that attracts competent people to the company.
• Search for talent globally and not just within the company.
1. INTERNAL FACTORS
• Recruiting policy
• Temporary and part-time employees
• Recruitment of local citizens
• Engagement of the company in HRP
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• Company’s size
• Cost of recruitment
• Company’s growth and expansion
2) EXTERNAL FACTORS
Theories:
1. Objective theory
2. Subjective theory
1) Assumes applicants are not rational, but respond to social or psychological needs (e.g.
security, achievement, affiliation)
2) Thus, play to these needs by highlighting job security or opportunities for promotion or
collegiality of work group, etc.
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1) Assumes key attractor is quality of contact with the recruiter or recruiter behavior, e.g.
(promptness, warmth, follow-up calls, sincerity, etc.)
2) Research indicates that more recruiter contact enhances acceptance of offer, also
experienced recruiter (e.g. middle-aged) more successful than young or inexperienced
recruiter - may be especially important when recruiting ethnic minorities, women, etc.
Policies:
Recruitment policy of any organization is derived from the personnel policy of the same
organization. However, recruitment policy by itself should take into consideration the
government’s reservation policy, policy regarding sons of soil, etc., personnel policies of other
organizations regarding merit, internal sources, social responsibility in absorbing minority
sections, women, etc.
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INDUCEMENTS TO RECRUITMENT
Organisational inducements are all the positive features and benefits offered by an organization
that serves to attract job applicants to the organisation. Three inducements need specific
mention here, they are: -
• Career Opportunities: These help the present employees to grow personally and
professionally and also attract good people to the organization. The feeling that the
company takes care of employee career aspirations serves as a powerful inducement to
potential employees.
CONSTRAINTS
• Poor image: If the image of the firm is perceived to be low (due to factors like operation
in the declining industry, poor quality products, nepotism etc), the likelihood of
attracting large number of qualified applicants is reduced.
• Unattractive jobs: if the job to be filled is not very attractive, most prospective
candidates may turn indifferent and may not even apply. This is especially true of job
that is boring, anxiety producing, devoid of career growth opportunities and generally
not reward performance in a proper way (e.g. jobs in post office and railways).
• Government policy: Government policies often come in the way of recruitment as per
the rules of company or on the basis of merit and seniority. Policies like reservations
(scheduled castes, scheduled tribe etc) have to be observed.
• Conservative internal policies: Firms which go for internal recruitments or where labor
unions are very active, face hindrances in recruitment and selection planning.
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RECRUITMENT- Relationship with other activities
Recruitment practices vary from one organization to another. Some organizations like
commercial banks resort to centralized recruitment while some
organizations like the Indian Railway resort to decentralized recruitment practices. Personnel
department at the central office performs all the functions of recruitment in case of centralised
recruitment and personnel departments at unit level/zonal level perform all the functions of
recruitment concerning to the jobs of the respective unit or zone.
SOURCES OF RECRUITMENT
The sources of recruitment may be broadly divided into two categories: internal sources and
external sources. Both have their own merits and demerits.
Internal Sources: -
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Persons who are already working in an organization constitute the "internal sources”.
Retrenched employees, retired employees, dependents of deceased employees may also
constitute the internal sources. Whenever any vacancy arises, someone from within the
organization is upgraded, transferred, promoted or even demoted.
External Sources
External sources lie outside an organization. Here the organization can have the services of:
(a) Employees working in other organizations; (b) Jobs aspirants registered with employment
exchanges; (c) Students from reputed educational institutions; (d) Candidates referred by
unions, friends, relatives and existing employees; (e) Candidates forwarded by search firms
and contractors; (f) Candidates responding to the advertisements, issued by the organization;
and (g) Unsolicited applications/ walk-ins.
Merits Demerits
1) Economical: The cost of recruiting internal 1) Limited Choice: The organization is forced
candidates is minimal. No expenses are to select candidates from a limited pool. It
incurred on advertising. may have to sacrifice quality and settle
down for less qualified candidates.
2) Suitable: The organization can pick the right
candidates having the requisite skills. The 2) Inbreeding: It discourages entry for talented
candidate can choose a right vacancy where people, available outside an organization.
their talents can be fully utilized. Existing employees may fail to behave in
innovative ways and inject necessary
3) Reliable: The organization has the
dynamism to enterprise activities.
knowledge about suitability of a candidate
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for a position. ‘Known devils are better than 3) Inefficiency: Promotions based on length of
unknown angels!’ service rather than merit, may prove to be a
blessing for inefficient candidate. They do
4) Satisfying: A policy of preferring people
not work hard and prove their worth.
from within offers regular promotional
avenues for employees. It motivates them to
work hard and earn promotions. They will 4) Bone of contention: Recruitment from
work with loyalty commitment and within may lead to infighting among
enthusiasm. employees aspiring for limited, higher level
positions in an organization. As years roll
by, the race for premium positions may end
up in a bitter race.
The merits and demerits of recruiting candidates from outside an organization may be stated
thus:
Merits Demerits
Wide Choice: The organization has the freedom Expenses: Hiring costs could go up
to select candidates from a large pool. Persons substantially. Tapping multifarious sources of
with requisite qualifications could be picked up. recruitment is not an easy task either.
Infection of fresh blood: People with special Time consuming: It takes time to advertise,
skills and knowledge could be hired to stir up the screen, to test and test and to select suitable
existing employees and pave the way for employees. Where suitable ones are not
innovative ways of working. available, the process has to be repeated.
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growth. Such a competitive atmosphere would The feeling that their services have not been
help an employee to work to the best of his recognized by the organization, forces then to
abilities. work with less enthusiasm and motivation.
Long term benefits: Talented people could join Uncertainty: There is no guarantee that the
the ranks, new ideas could find meaningful organization, ultimately will be able to hire the
expression, a competitive atmosphere would services of suitable candidates. It may end up
compel people to give out their best and earn hiring someone who does not fit and who may
rewards, etc. not be able to adjust in the new setup.
METHODS OF RECRUITMENT
Internal Methods:
1. Promotions and Transfers
This is a method of filling vacancies from internal resources of the company to achieve
optimum utilization of a staff member's skills and talents. Transfer is the permanent lateral
movement of an employee from one position to another position in the same or another job
class assigned to usually same salary range. Promotion, on the other hand is the permanent
movement of a staff member from a position in one job class to a position in another job class
of increased responsibility or complexity of duties and in a higher salary range.
Job Posting:
Job Posting is an arrangement in which a firm internally posts a list of open positions (with
their descriptions and requirements) so that the existing employees who wish to move to
different functional areas may apply. It is also known as Job bidding. It helps the qualified
employees working in the organization to scale new heights, instead of looking for better
perspectives outside. It also helps organization to retain its experienced and promising
employees.
Employee Referral:
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It is a recruitment method in which the current employees are encouraged and rewarded for
introducing suitable recruits from among the people they know. The logic behind employee
referral is that “it takes one to know one”. Benefits of this method are as follows:
▪ Quality Candidates
▪ Cost savings
▪ Faster recruitment cycles
▪ Incentives to current employees
On the other hand, it is important for an organization to ensure that nepotism or favoritism does
not happen, and that such aspects do not make inroads into the recruitment process.
External Methods:
External methods of recruitment are again divided into two categories- Direct External
Recruitment and Indirect External Recruitment methods.
Campus Recruitment
In Campus Recruitment, Companies / Corporate visit some of the most important Technical
and Professional Institutes in an attempt to hire young intelligent and smart students at source.
It is common practice for Institutes today to hire a Placement Officer who coordinates with
small, medium and large sized Companies and helps in streamlining the entire Campus
Recruitment procedure.
• Companies get the opportunity to choose from and select the best talent in a short span of time.
1. Companies end up saving a lot of time and efforts that go in advertising vacancies,
2. screening and eventually selecting applicants for employment
3. College students who are just passing out get the opportunity to present themselves
to some of the best companies within their industry of interest. Landing a job offer
while still in college and joining just after graduating is definitely what all students
dream of.
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4. On the negative front, campus recruiting means hiring people with little or no work
experience.
Advertisement
Advertisements are the most common form of external recruitment. They can be found in many
places (local and national newspapers, notice boards, recruitment fairs) and should include
some important information relating to the job (job title, pay package, location, job description,
how to apply-either by CV or application form, etc). Where a business chooses to advertise
will depend on the cost of advertising and the coverage needed i.e. how far away people will
consider applying for the job.
▪ Public and private employment agencies: Public and private employment agencies
are established to match job openings with listings of job applicants. These agencies
also classify and screen applicants. Most agencies administer work-sample tests, such
as typing exams, to applicants.
▪ E-Recruiting: There are many methods used for e-recruitment, some of the important
methods are as follows:
a. Job boards: These are the places where the employers post jobs and search for
candidates. One of the disadvantages is, it is generic in nature.
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b. Employer websites: These sites can be of the company owned sites, or a site developed
by various employers.
c. Professional websites: These are for specific professions, skills and not general in
nature.
▪ Gate Hiring and Contractors: The concept of gate hiring is to select people who
approach on their own for employment in the organization. This happens mostly in the
case of unskilled and semi-skilled workers. Gate hiring is quite useful and convenient
method at the initial stage of the organization when large number of such people may
be required by the organization
Time-lapse data: They show the time lag between the dates of requisition for manpower
supply from a department to the actual date of filling the vacancies in that department. For
example, a company's past experience may indicate that the average number of days from
application to interview is 10, from interview to offer is 7, from offer to acceptance is 10 and
from acceptance to report for work is 15. Therefore, if the company starts the recruitment and
selection process now, it would require 42 days before the new employee joins its ranks. Armed
with this information, the length of the time needed for alternative sources of recruitment can
be ascertained - before pinning hopes on a particular source that meets the recruitment
objectives of the company.
Yield ratios: These ratios indicate the number of leads/ contacts needed to generate a given
number of hires at a point at time. For example, if a company needs 10 management trainees
in the next six months, it has to monitor past yield ratios in order to find out the number of
candidates to be contacted for this purpose. On the basis of past experience, to continue the
same example, the company finds that to hire 10 trainees, it has to extend 20 offers. If the
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interview-to-offer ratio is 3:2, then 30 interviews must be conducted. If the invitees to interview
ratio is 4:3 then, as many as 40 candidates must be invited. Lastly, if contacts or leads needed
to identify suitable trainees to invite are in 5:1 ratio, then 200 contacts are made.
Surveys and studies: Surveys may also be conducted to find out the suitability of a particular
source for certain positions. For example, as pointed out previously, employee referral has
emerged as a popular way of hiring people in the Information Technology industry in recent
times in India. Correlation studies could also be carried out to find out the relationship between
different sources of recruitment and factors of success on the job. In addition to these, data on
employee turnover, grievances, and disciplinary action would also throw light on the relative
strengths of a particular source of recruitment for different organizational positions. Before
finally identifying the sources of recruitment, the human resource managers must also look into
the cost or hiring a candidate. The cost per hire can be found out by dividing the recruitment
cost by the number of candidates hired.
• Talent Acquisition
• Retention of Employees
• Expensive
• Time Constraint
• Budget
• Managing Low attrition rate
• Talent Shortage
• Attrition rate
• Remoteness of job
• Reservations and government. policies
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STEPS OF RECRUITMENT PROCESS CAN BE DONE BY TWO WAYS
SELECTION:
Selection is the process of choosing the most suitable person out of all the applicants. It is the
process of matching qualifications of applicants with the job requirement.
The selection of a candidate with the right combination of education, work experience, attitude,
and creativity will not only increase the quality and stability of the workforce, it will also play
a large role in bringing management strategies and planning to fruition.
Features of selection
Selection is choosing the best out of the recruited persons.
It is a negative process
It reduces absenteeism and labor turnover
It helps in increasing the efficiency and productivity
It helps in building up of a stable workforce
• External environment
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▪ Supply and demand of specific skill
▪ Unemployment rate
▪ Legal and political considerations
▪ Company’s Image
• Internal environment
▪ Company’s policy
▪ HRP
▪ Cost of hiring
SELECTION PROCESS
External Environment
Internal Environment
Preliminary Interview
Selection Tests
Rejected Applicants
Employment Interview
Reference and
Background Analysis
Selection Decision
Physical Examination
Job Offer
Employment Contract
Evaluation
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RECRUITMENT POLICY AT Talent4Assure Assessment Services Pvt
Ltd.
RECRUITMENT POLICY
Recruitment Policy asserts the objectives of the recruitment and provides a framework of
implementation of the recruitment program in the form of procedures.
Recruitment and selection Policy of TALENT4ASSURE is such that:
It focuses on recruiting the best potential people.
It ensures that every applicant and employee is treated equally with dignity and respect.
It aids and encourage employees in realizing their full potential.
It’s transparent, task oriented and merit-based selection.
It gives weightage, during selection, to factors that suit organization needs.
It Optimize manpower at the time of selection process.
It defines the competent authority to approve each selection.
It abides by relevant public policy and legislation on hiring and employment relationship.
It integrates employee needs with the organizational needs.
Recruit as per Client requirement and assign them to Client with the help of their skilfully
designed assessments.
As business these days grow on a confounding rate, outsourcing the basic functions like
recruiting becomes a common thing. The need for flexi staffing is on demand and in such a
scenario TALENT4ASSURE ASSESSMENT SERVICES PVT LTD renders these
assessments services to its Clients.
• Initialization
• Transition
• Operations
• Relationship Management.
Direct Method
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Indirect Method
These methods involve mostly advertising in newspapers, webs ITES, radio, in trade and
professional journals, technical magazines and brochures. Companies advertise when qualified
or experienced personnel are not available from other sources.
These include the use of commercial or private employment agencies, state agencies and
placement offices of colleges, recruiting firms, management consulting firms, friends and
relatives.
Professional Organizations:
These organizations maintain a pool of human resource for possible employment. These firms
are also called ‘head hunters’, ‘raiders’ and pirates by organizations who lose personnel thought
their efforts. Fundamentally there are two distinct steps of recruitment and each is a
comprehensive process in itself.
Preparation
Learning about companies is valuable because knowing what a company values will help an
agent to assess the candidates better. Pertinent information about the processes of the company
would also help you analyse CVs and find the right candidate. This can be done by reading the
corporate website or calling the company for further information or using your own network
and find out the ‘work culture’.
This will help one to know about the history of the company, their core values, their clients and
processes, the benefits employees can enjoy and the career growth chart. When one has
knowledge about these vital parameters, it becomes easier to assess a resume based on these
parameters. Moreover, when one is equipped with such vital information about the company
and the job profile, it helps to motivate and mould the suitable but reluctant candidates to attend
the interview.
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Analyse the Job Description (JD)
It is a written record of the requirements sought in an individual worker for a given job. In other
words, it refers to a summary of the personal characteristics required for a job. Once the agent
knows what the job is, then he can decide what kind of person he/she would need to do it.
Sometimes the job specification is already prepared and given by the client along with the job
description. In such a case, the job of the agent becomes easier. The job specification is for the
benefit of the employees working in Talent4Assure. It is ready reference to check on the
requirements that one needs to keep in mind while sourcing for the different clients. It makes
the whole task easier and more convenient.
Implementation
Sourcing: Sourcing is the most of all recruitment activities. It is also difficult being
monotonous in nature. A recruiter needs to be self-motivated to do the job. The sourcing takes
place in different levels and in all the verticals of the industry. The procedures involved are
discussed below. Even before sourcing is started, it is very important to have a clear
understanding of the requirement of the client company. The recruiter must have all knowledge
about the company he/she is about to source for. It makes sure that all the questions that a
candidate has regarding the profile or the credibility of the company are satisfactorily
answered. Sourcing is defined as the process wherein the recruiter creates a pool of potential
candidates to fill up a position. It is the first step of recruitment. Sourcing involves logging on
to a job-portal and doing a search for the potential candidates. After the search is generated,
the most critical part of sourcing starts. Mainly four steps are involved in Sourcing. They are
discussed below:
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Analyse the Curriculum Vitae (CV):
Now is the time to scrutinize the candidate’s resume. It is human nature to generally omit the
negative points while creating a resume or to exaggerate the achievements. Though most of the
time people are truthful while forming their resumes, others can hide or not mention things that
can portrait a negative picture of them. A good CV is one which is precise and presentable. It
should contain all details of education and work experience should be arranged in reversed
chronological method so as to emphasize on the most recent one. Analysing a CV helps in
short- listing a candidate.
When a CV has been analysed and is considered as a good one, the next step is to match it with
the job description. It is necessary to match it with the profile given by the company. Matching
it with the JD gives an idea if the person will be able to serve well in the position or not. Next
it is important to match it with the job specification. The JS gives the details of the desired
skills and the mandatory skills. These are the criteria for selection.
Once the CV has been matched with the job description and matched with the job specification,
CV can shortlist. Such a candidate is then called in for a face-to-face interview. There is an
individual interview of the recruiter and the candidate. In this interview the candidate answers
the questions the recruiter asks to be sure that the candidate would suit the profile of the job.
It is very important how a recruiter manages the rejected candidates. It is important to make
the candidate where his lacunas are and what can he do about it. In this way not only, the
recruiter helps the candidate to correct itself but also helps in creating an association with them
which is so very vital in the service industry.
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Interview
Interviews determine if a potential candidate will be a finalist and if he shall suit the job. A lot
of things get clear during an interview. A face to face talk with the candidate ensures that the
recruiter evaluates the candidate on terms of attitude, confidence and communication. The gaps
that seem in the resume are also questioned. The candidate may have an explanation for it. On
the other hand, if he is lying, then he can be cross-questioned about this. Some of the objectives
of interview are:
• To give an applicant essential fact about the job and the company you are recruiting for.
• To establish a rapport.
It is said that listening intently gives a good idea of what a person wants to say and what a
person does not say. The sound, intonations, the varying pressures that a prospective candidate
uses while he/she speaks tells a lot about his/her attitude. This in turn helps the recruiter to
judge that if the candidate would be suitable for the job or not. Unlike the face-to-face interview
where the recruiter can read the non-verbal languages, in a telephonic interview he has to even
sharper. Listening to the words used and their tone used gives immense messages about the
candidate.
As a recruiter, one has to be completely prepared before taking a telephonic interview. The
following steps can be kept in mind while taking a telephonic interview:
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1) You must keep the CV next to you and make notes while taking the interview.
2) Must prepare a set of questions that would match the JD.
3) To use a call script. This helps in being professional and saves time to in approaching
the right candidate.
4) Do not display any negative emotion during the interview. Not to over or under commit
anyone.
RULE 1: Ask questions that concentrate on the applicant’s past performance – to permit
reliable assumptions about future success.
RULE 2: Ask questions that relate directly to at least one of your listed requirements to
maximize the information you will gain in the time allotted.
General Questions:
Specific Questions:
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RESEARCH OBJECTIVES
The primary objective is to study, understand and analyse aspects related to various HR
Procedures of Recruitment and Selection at Talent4Assure Assessment Services Pvt Ltd, Netaji
Subhash Place.
OBJECTIVES OF STUDY
To study the existing policy of Talent4Assure Assessments Services Pvt Ltd regarding
Recruitment and Selection process.
To know the satisfaction level of employees towards the existing recruitment and selection
process.
To identify the internal and external sources of recruitment and selection of Talent4Assure.
To identify areas where there can be scope for improvement.
To develop practical knowledge with theoretical aspects.
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RESEARCH METHODOLOGY
The study will be conducted to achieve the aforesaid objectives including both exploratory and
descriptive in nature and involve personal interviews that will be based on the questionnaire
format. A Research Methodology defines the purpose of the research, how it proceeds, how to
measure progress and what constitute success with respect to the objectives determined for
carrying out the research study. There is a unique methodology that Talent4Assure adopts to
render the service.
• The research methodology for the present study has been adopted to reflect these realties
and help reach the logical conclusion in an objective and scientific manner.
TYPE OF RESEARCH
EXPLORATORY RESEARCH
A research design is the specification of methods and procedures for acquiring the information
needed to structure or solve the problem. It is the overall operational pattern or framework of
the project that stimulates what information is to be collected from which source and by what
procedure. On the basis of major purpose of our investigation the EXPLORATORY
RESEARCH was found to be most suitable. This kind of research has the primary objective of
development of insights into the problem. It studies the main area where the problem lies and
also tries to evaluate some appropriate courses of action.
DATA COLLECTION
The task of data collection begins after a research problem has been identified and the research
design has been chalked out. While deciding the method of data collection to be used for the
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study, the researcher should keep in mind two types of data:
a. Primary data
b. Secondary data
Primary Data: The survey method is used to collect the primary data in this research as it
is the Analytical research to find out the shortcomings and area of improvements according to
the skill required for recruitment team. The data that is collected first hand by someone
specifically for the purpose of facilitating the study is known as primary data. So, in this
research the data is collected from respondents through QUESTIONNAIRE.
Secondary Data:
The secondary data is also used in a lesser proportion to find out the name and designation of
the employer who are working with this organization and the company profile. Secondary data
refer to information gathered by someone other than the researcher conducting the current
study. Such data can be internal or external to the organization and accessed through the
Internet or perusal of recorded or published information.
Secondary sources of data provide a lot of information for research and problem solving. Such
data are as we have seen mostly qualitative in nature.
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❑ Secondary source of data:
(ii). Internet.
(iii). Websites
SAMPLING TECHNIQUE
SIMPLE SAMPLING
Simple sampling is a sampling process that utilizes some form of random selection. In
probability sampling, each unit is drawn with known probability, or has a nonzero chance of
being selected in the sample. Such samples are usually selected with the help of random
numbers. With probability sampling, a measure of sampling variation can be obtained
objectively from the sample itself. Simple Random sampling has been adopted for this research.
Under which we have considered the sampling which has been done for a specific designated
population, because here a small cluster of professionals has been considered out of the total
universe which has been divided in small group like recruitment team & employee.
SAMPLE SIZE
Sample size refers to the number of items to be selected from universe to constitute a sample.
The sample size should be optimum as it should fulfill the objective of the research.
40 Nos.- Total manpower strength is 450 and I have focused upon 10% of total employees of
Talent4Assure. (Covering each and every department).
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SAMPLE AREA
The sample area refers to the universe to be studied under our research project. The area denotes
the place or the region to be studied and taken into research consideration. Thus, the sample
area chosen for this research project is Talent4Assure Assessment Services Pvt Ltd, Netaji
Subhash Place.
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LIMITATION
➢ Key problems under study is that the company lacks the motivation among their
employees.
➢ Collecting data properly from employees become difficult due to time constraint.
➢ There is a chance for bias in the information given by the respondents.
➢ The study was based on sample hence results were not fully absolute.
➢ Busy schedule of the employees also effected to some extent
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CHAPTER 2
COMPANY PROFILE
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INDUSTRY PROFILE
Skills assessment in India is a rapidly evolving sector. Assessment can verify that individuals
have the skills needed to perform a particular job and that the learning programme undertaken
has delivered education at a given standard. It enables individuals to be benchmarked against
their peers. It also has more intrinsic value in creating opportunities to motivate students and
to give feedback. Assessment is closely linked to certification, as individuals often have the
opportunity to gain a recognised certificate if they pass an assessment; certificates can
provide a platform from which to progress to other areas of learning, to get a job or to
progress within their existing careers.
With the current emphasis on skills development in India, increased focus on methods of
assessment is inevitable. The scale and diversity of the Indian education system provides
significant challenges in terms of training assessors and ensuring both the quality and the
comparability of assessments.
Assessment services market is projected to cross $ 750 million by 2021 in India, during the
forecast period
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Top Skills Assessment Industry in India: -
• MeritTrac Services
• Aspiring Minds
• Sify Technologies
• CoCubes
• eLitmus Evaluation
• EdCIL (India)
• Prometric Testing
33
INTRODUCTION
Talent4Assure is a leading and globally accepted Assessments & IT solutions provider and
currently at the forefront of offshore software development to serve the people across the world.
They spread their wings in the business of Skill Assessments, Education Consulting, Software
Development, Mobile Application Development etc. across India.
Talent4Assure was founded in 2010 with a view to endowing their clients with the optimum
IT solutions in terms of assessments content management & software integration. The main
functional areas were merely Assessments. Functioning since a half decade, today
Talent4Assure is a well-known name in assessments and software development.
Talent4Assure possesses the capability for conducting paper based as well as computer-based
tests simultaneously at more than 400 locations across India in multilingual formats in more
than 8 Indian languages. Under the guidance of experts of international eminence
Talent4Assure also has extensive experience in implementing tests with Multiple Choice
Question (MCQ) for a candidate group size of 1,000 to 100,000 candidates at par with global
norms and standards.
Talent4Assure has been anchored on values of growth, self-esteem, transparency and diversity
with a focused vision to move from good to better and to best by becoming the employer of
Ensure a positive brand experience for the final consumer excellence in our industry sector.
With offices across India i.e. in New Delhi, Bengaluru, Hyderabad, Mumbai, Chennai, Pune,
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Kolkata and network of international alliances, Talent4Assure is well placed to offer
personalized consulting services on global bases.
Verticals:
▪ Assessment Services
▪ Consulting Services
▪ Education Consulting
▪ Shared Work Place
ASSESSMENT SERVICES: -
Assessment Kinds:
▪ Pre-Recruitment Assessments
▪ Employee Assessments
▪ Post Training Assessments
▪ Education Assessments
Assessment Offerings:
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▪ Written English
▪ Persuasive Communication
▪ English Communication
▪ Listening Comprehension
▪ Typing skills
CONSULTING SERVICES:
Consulting Services:
➢ Recruitment Services
➢ HR Consulting Services
Recruitment Services:
▪ Permanent Recruitment
▪ Temporary Recruitment
▪ International Recruitment
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▪ Recruitment Process Outsourcing
▪ Recruiter on Demand
▪ Executive Search
▪ Volume Hiring
▪ Campus Recruitment
Their Expertise:
▪ IT & Consulting
▪ ITES
▪ BPO
▪ Automobile
▪ EMPI
▪ Telecom
▪ Media & Entertainment
▪ Hospitality
▪ Education & NGO
▪ Pharmaceuticals
HR Consulting Services:
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EDUCATION CONSULTING:
▪ To know the knowledge level, he possesses on a particular topic, where topic is based
on a specific class/age.
▪ To know the knowledge level, he possesses on a particular topic, where topic is not
based on a specific class/age.
▪ To know that how much efficient is he for the competitive exam, which is meant for
the higher classes/age group as well.
▪ Parents/teachers to know that whether he is fit for the promotion to the next class.
▪ In identifying the barriers/blockages, which are stopping him in the learning of a topic.
Talent4Assure’s Shared Work Space is designed for creative Freelancers, Independents &
Startups to have an inspiring environment to work together and collaborate. It’s an environment
crafted for you with plug and play infrastructure. A place of vibrant community with innovative
tables of coworkers, each sharing thoughts, challenging beliefs and at times collaborating to
create success stories.
• To provide independents and imminent start-ups space plans and tools they need to
grow.
• To create co working space that is affordable, flexible and blends the best of an office.
• Encourage and inspire the youth to actively consider entrepreneurship as their career
choice and developing relevant entrepreneurship development programs.
• To provide handholding support to students/imminent for launching their start-ups. To
serve as a hub for IT based start-ups and actively identify and provide for the value-
added services required to support start-ups success.
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• To strengthen start-up culture in the City.
Clients
Mission:
Talent4Assure has been continually endeavouring to better the processes, reach, speed and
cost efficiencies achieved by the best benchmark testing programs like CAT, UPSC, IBPS
etc.
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• Enable Implementation of credible, relevant and effective tests.
Why Talent4Assure?
Their Credentials:
• Base-line research as the starting point.
KEY ASPECTS:
•
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Self-Enabler
Putting aside the conventional methods of learning, Talent4Assure came up with a very
profound tool, Self-Enabler, with a goal of accrediting the students for their knowledge.
.
Self-Enabler is a technology driven tool based on neoteric approach that enhances a student’s
cognitive skills. It is a tool of augmenting one’s intellectual thinking
This unique tool aims at putting an end to rote learning and promotes conceptualized approach
to impart training.
It concentrates on minute details of all the topics and spots and therefore, accordingly works
on the weak areas of the student.
• Self-Tutor.
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• Analyzer of problem.
• Researcher of solution.
• Self-Reliant.
In context of the neoteric approach, Self-Enabler acts as a path-breaking tool that adopts
modern techniques of learning. It enables a student to become an all-rounder and to be an
individual who attains the capability to overcome the conventional methods of learning.
Services:
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Their Customers: (3’Cs)
▪ Government Bodies
▪ Corporates / MNC’S
▪ Recruitment Firms
▪ Training Firms
▪ Universities
▪ Colleges
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▪ Schools
▪ Parents/Students
Their Competitor’s:
44
• Merit Nation: It provide online tuitions to student of 6 to 12 class of CBSE
board. They provide notes also as well as video for the better understanding of
the topic.
• Eliade my: It is free online classroom that allows educators and students to
create, share and manage online courses with real time discussions and task
management.
Easy Shiksha.com: It provide a platform for student to search, register and get courses
from different educational institutes along with calculated guidance.
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CHAPTER 3
DATA ANALYSIS
AND
INTERPRETATION
46
DATA ANALYSIS AND INTERPRETATTION
1. Strongly agree 20 50
2. Moderately agree 10 25
5. Can’t say 2 5
7.5% 5%
12.5%
50%
25%
Strongly agree
Moderately
agree
Strongly
disagree
INTERPRETATION
An organization must have a well-defined recruitment policy corresponding to the company
and vacancy requirements. Existing employees can give a fair feedback on the suitability of
the policy. Responding to it 30 out of 40 employees (75%) told that there is a sound
recruitment policy in organization that can be evaluated by comparing skills and knowledge
of new recruits and existing employees. 8 out of 40 employees (20%) feel that the
organization’s recruitment policy is not properly defined. And rest 2 could not say about the
recruitment policy. Majority of employees felt that policy was well defined which is a great
morale victory on the part of management; still there are chances of its improvement as 20%
employees have negative opinion about the policy.
47
Q2) Which internal source of recruitment is followed by the company and given more priority?
1. Job Posting 10 25
2. Employee Referrals 10 25
3. Internal Promotions 20 50
4. Transfer - -
Job Posting 25
25
Employee Referrals
50
Internal Promotion
0 10 20 30 40 50 60
INTERPRETATION
Internal Recruitment seeks applicants for positions from those who are currently employed.
Responding to above asked question, 50% employees tell that company prefers internal
promotion as internal source of recruitments. 25% employees tell that Employee referrals are
given due priority and rest 25% say that Job posting is preferred. Majority of employees
actually thinks that internal promotion is given priority and followed by company as internal
source of recruitment.
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Q3) Which external source of recruitment is followed by the company and given more priority?
1. Campus Interview - -
2. Advertisement 3 7.5
5. Agencies/ Consultancies - -
6. Employment Exchanges - -
Agencies/ Consultancies 0
5
Online Job Portals
7.5
Advertisement
0
Campus Interview
0 10 20 30 40 50 60 70 80 90 100
INTERPRETATION
External Sources of recruitment lie inside the organization.35 out of 40 employees (87.5%)
feel that company prefer online Job Portals for hiring from outside. 5% employees (appx.)
think that company prefers Advertisement as external source of recruitment. 7.5 say that
Campus Interviews and Consultancies hiring from outside did not prefer by the Organization.
Analysis shows that more than 87% employees tell that preferred External Source of Hiring
and finds these recruiting cheaper, faster and potentially more effective.
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Q4) Which source of recruitment is replied upon when immediate requirement arises?
1. Internal 4 10
2. External 36 90
External
90%
Internal
10%
Internal External
INTERPRETATION
Every organization has the option of choosing the candidates for its recruitment processes from
two kinds of sources: internal and external sources. Responding to recruitment source question,
almost all the employees tell that External sources are relied upon when there is any immediate
manpower requirement in company. Analysis clearly represents that 36 out of 40 employees
(90%) show that External sources are prefer for immediate opening in organization but my
study suggests that internal hiring would be better option for immediate opening in organization
in which company can have sufficient knowledge about the internal candidate and it is less
costly.
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Q5) What type of interview is taken while selection?
1. Patterned 20 50
2. Stress 5 12.5
3. Depth 10 25
4. Others 5 12.5
Patterned
Stress
100
90
80 Depth
70 50
60 Others
50 25 12.5
40
12.5
30
20
10
0
Patterned Stress Depth Others
INTERPRETATION
The PATTERNED INTERVIEW format has a structure to it. There is a set of pre-determined
questions that will be asked from each candidate for a position. The STRESS INTERVIEW is
the interview in which the interviewers try to 'discomfort' the candidates in various ways and
observe how they react to various difficult situations. An IN- DEPTH INTERVIEW is a
qualitative research technique that allows person to person discussion. It can lead to increased
insight into people's thoughts, feelings, and behaviour on important issues. This type of
interview is often unstructured. Responding to the type of interview 20 out of 40 employees
think that patterned interviews are generally taken. 25% employees have the opinion that depth
interviews are often used. Rest believes that stress or any other type of interview is being taken.
Responding to the type of interview 20 out of 40 employees think that patterned interviews
are generally taken. 25% employees have the opinion that depth interviews are often used. Rest
believes that stress or any other type of interview is being taken.
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Q6) The recruitment and selection process of company meets the current and legal
requirements?
1. Agree 20 50
2. Disagree 5 12.5
3. Moderately 10 25
4. No opinion 5 12.5
12.5
25 50
12.5
INTERPRETATION
Every organization has the option of choosing the candidates for its recruitment processes. In
this research most employees responded positively to this question. They feel that the company
follows different recruitment process for different positions. Analysis clearly represents that 25
out of 40 employees (62.5%) show that maximum employees are agree with this process
whereas 10 out of 40 employees (25%) did not like the current recruitment process whereas
12.5% were unable to answer.
52
Q7. Are you happy with the salary structure what you are offered by the company?
1. Yes 20 50
2. No 10 25
3. Can’t Say 10 25
25
50
25
INTERPRETATION
The basic focus of every organization is to satisfy the employees with its own compensation
plan. In this research most employees responded positively that they are satisfied with their
salary. They feel that the company has good compensation plan for their employees.Analysis
clearly represents that 20 out of 40 employees (50%) show that maximum employees are
satisfied with their Salary 10 out of 40 employees (25%) did not like their current salary
whereas 12.5% were unable to answer.
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Q8) What were the sources of recruiting the candidates for your current client?
3. Reference 10 25
5. Others 5 12.5
12.5
%
12.5 37.5
25
12.5
INTERPRETATION
Every organization follows various sources of recruitment to acquire a good talent for their
organization. In this research I could find the various degrees of various sources of recruitment.
Analysis clearly represents that 15 out of 40 employees(37.5%) show that recruitment is done
through Direct Walk Ins, 5 out of 40 employees(12.5%) show that recruitment is done through
Existing Database, 10 out of 40 employees (25%) show that recruitment is done through
Employee Referrals and 5 out of 40 employees(12.5%) show that recruitment is done through
Internal Movement whereas 5 employees show that recruitment is done through other sources.
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Q9) How do you think about Recruitment and selection procedure in your company?
1. Satisfactory 25 62.5
2. Unsatisfactory 10 25
%
12.5
25
62.5
INTERPRETATION
Every organization has the option of choosing the candidates for its recruitment processes. In
this research most employees responded positively to this question. They feel that the company
follows a good recruitment and selection procedure. Analysis clearly represents that25 out of
40 employees (62.5%) shows that maximum employees are satisfied with this procedure
whereas 10 out of 40 employees (25%) are not satisfied with the current recruitment and
selection procedure and 12.5% were unable to answer.
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Q10) Is any training session apart from the domain training provided?
1. Yes 25 62.5
2. No 10 25
12.5
25
62.5
INTERPRETATION
Every organization tries to enable their employees for their offered job position along with a
good compensation plan for which the organization provides Training. In this research most
employees agreed positively that they are provided training sessions apart from the domain
training. They feel that the company has good Training programs for their employees. Analysis
clearly represents that 25 out of 40 employees (62.5%) show that maximum employees are
satisfied with the training program offered to them. 10 out of 40 employees (25%) did not agree
on the training programs offered to them whereas 12.5% were unable to answer.
56
CHAPTER 4
Conclusions
&
Recommendations
57
FINDINGS
• Present employees of Talent4Assure Assessment Services Pvt Ltd are satisfied with
recruitment strategy of company.
• Internal Promotions, Walk-in interview and Job Portals are mostly used recruitment
source.
• Written test is not given weight age during selection process.
• To some extent company has present-criteria for sorting the candidate’s applications.
• Concerned departmental head is given special attention while selecting a candidate of the
department.
• Employees are in the favour of reference check after selection of candidate.
• Job Analysis prior to recruitment is not done so properly.
• Succession Planning has mostly done in company.
• Orientation/Induction is given to new joiners; still employees are in favour of its
improvement.
• Present selection process in Talent4Assure Assessment Services Pvt Ltd and its procedure,
tests and interview type is good.
• In Talent4Assure employees feel that the HR department is good.
• Present employees of Talent4Assure are satisfied and feel very good with the training
sessions apart from the domain training.
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CONCLUSION
Every company looks for an employee, who can work effectively. They are in search of a
person who has the maximum skills required for the job. After selecting the right person, the
company’s main aim is to place that person at the right job. The main strength of any company
is its employees. Effective workers are the best route to success. For this reason, company's
strives to attract and hire the best, and to provide the best place to work.
Some of the biggest and most constant challenges that plague organization is people related
because they don’t place more emphasis on getting the recruitment process right. If they get
the right person in the right job at the right time, bottom-line and many other business benefits
are immediate, tangible and significant. If they get the wrong person in the wrong job, then
productivity, culture and retention rates can all take a hit in a big way.
It is important for the company to have a clear and concise recruitment policy in place, which
can be executed effectively to recruit the best talent pool for the selection of the right candidate
at the right place quickly. Creating a suitable recruitment policy is the first step in the efficient
hiring process. A clear and concise recruitment policy helps ensure a sound recruitment
process.
Management should structure and systematically organize the entire recruitment processes. It
should Offer tolls and supports to enhance productivity, solutions and optimizing the
recruitment processes to ensure improved ROI. The Recruitment Management System (RMS)
should be such that it helps to save the time and costs of the HR recruiters in company and
improving the recruitment processes.
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RECOMMENDATION
❑ FACILATION: - The management of A.C should buy more facilities such as vehicles
so as to enable smooth running of the company’s activities and respond to the dynamic
competition of the environment.
❑ JOB ENLARGEMENTS: -The management should also carry out job enlargement
and enrichment such that it mitigates the conflict amongst employees for roles and tasks.
This will ensure good industrial relations between the supervisors and subordinates at the
organization.
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BIBLOGRAPHY
BOOKS: -
❑ C.B. Gupta, (1996) Human Resource Management, Sultan Chand & Sons.
❑ K Ashwathapa, (1997) Human Resource and Personnel Management, Tata McGraw
Hill.
❑ Dr. C.R. Kothari, (2008) Research Methodology.
❑ Chris Duke, (2001) Recruiting the right staff.
❑ V.S.P. Rao, “Human Resource Management”, Excel Books Publication, Second
Edition.
❑ Robbins, “Organizational Behavior”, Person Publication, Thirteen Edition
WEBSITES: -
➢ www.google.com
➢ www.Talent4assure.com
➢ www.en.wikipedia.org
➢ www.scribd.com
➢ www.citehr.com
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QUESTIONNAIRE
Kindly mark the most appropriate option, which gives the extent to which you agree or disagree with
the statement.
S.NO. Options
1. Strongly agree
2. Moderately agree
3. Strongly disagree
4. Moderately disagree
5. Can’t say
Q2) Which internal source of recruitment is followed by the company and given more priority?
S.NO. Options
1. Internal Promotion
2. Employee Referrals
3. Transfer
4. Job Posting
62
Q3) Which external source of recruitment is followed by the company and given more priority?
S.NO. Options
1. Campus interview
2. Advertisement
4. Walk-ins interview
5. Agencies/Consultancies
6. Employment Exchange
Q4) Which source of recruitment is relied upon when immediate requirement arises?
S.NO. Options
1. Internal
2. External
S.NO. Options
1. Patterned
2. Stress
3. Depth
4. Others
63
Q6) The recruitment and selection process of company meets the current and legal
requirement?
S No. Options
1. Strongly Agree
2. Agree
3. Disagree
4. No Opinion
Q7) Are you happy with the salary what you offered by the company?
S no. Options
1. Yes
2. No
3. Can’t Say
Q8) What were the sources of recruiting the candidates for your current client?
Sn. Options
1. Direct Walk In
2. Existing Database
3. Reference
4. Internal Movement
5. Others
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Q9) How do you think about Recruitment and selection procedure in your company?
S.No. Options
1. Agree
2. Moderately
3. Disagree
4. No opinion
Q10) Is any training session apart from the domain training provided?
Sn. Options
1. Satisfactory
2. Unsatisfactory
3. Can’t Say
65