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    UG Brochure UAE

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    Eswar Deepak
    IIDE provides online and offline digital marketing certification programs to help learners transition their careers. It has trained over 135,000 individuals through 250+ expert trainers and partnerships with 100+ colleges. Digital marketers are in high demand as businesses increase investment in areas like content marketing, social media marketing, and SEO. IIDE's mission is to close the global skill gap in digital marketing by providing cutting-edge training to students, professionals and organizations.

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    © All Rights Reserved
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    UG Brochure UAE

    Uploaded by

    Eswar Deepak
    58 views22 pages
    IIDE provides online and offline digital marketing certification programs to help learners transition their careers. It has trained over 135,000 individuals through 250+ expert trainers and partnerships with 100+ colleges. Digital marketers are in high demand as businesses increase investment in areas like content marketing, social media marketing, and SEO. IIDE's mission is to close the global skill gap in digital marketing by providing cutting-edge training to students, professionals and organizations.

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    IIDE provides online and offline digital marketing certification programs to help learners transition their careers. It has trained over 135,000 individuals through 250+ expert trainers and partnerships with 100+ colleges. Digital marketers are in high demand as businesses increase investment in areas like content marketing, social media marketing, and SEO. IIDE's mission is to close the global skill gap in digital marketing by providing cutting-edge training to students, professionals and organizations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views22 pages

    UG Brochure UAE

    Uploaded by

    Eswar Deepak
    IIDE provides online and offline digital marketing certification programs to help learners transition their careers. It has trained over 135,000 individuals through 250+ expert trainers and partnerships with 100+ colleges. Digital marketers are in high demand as businesses increase investment in areas like content marketing, social media marketing, and SEO. IIDE's mission is to close the global skill gap in digital marketing by providing cutting-edge training to students, professionals and organizations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 22

    Advanced

    Certification
    in Digital
    Marketing
    Mode: Online + Offline
    HYBRID
    About IIDE

    IIDE is Asia’s most trusted digital marketing training & certification provider which
    helps learners transform their careers and get future-ready. We cater to all
    individuals with customized programs to suit their requirements and foster a fun
    learning culture.

    5,00,000+
    Learners Community

    250+
    Expert Trainers

    100+
    College Partnerships

    85%
    Placement Rate

    Karan Shah
    Founder & CEO, IIDE
    Why
    Digital Marketing?
    Digital Marketers are in heavy demand across all industries right now, with one
    study recently showing that roughly 70% of hiring managers say they're having a
    hard time filling digital marketing positions.

    That problem will only increase as businesses get increasingly wise to the benefits
    they could reap from investing in digital marketing. Hubspot's 2021 state of
    marketing report found that more than 70% of companies are now investing in
    content marketing and social media marketing, and more than half are putting
    more money in search engine optimization.

    Click here & know the Hottest Skills in Digital Marketing


    What is
    Our Mission?
    Our mission is to close the global Digital Marketing skill gap by providing students,
    freshers, working professionals and organizations with cutting-edge digital
    marketing training.

    Established in 2016, IIDE has worked with 200 instructors from the most innovative
    companies to develop end-to-end digital education that has empowered more
    than 1,35,000 individuals.

    4.9/5
    Average rating
    on Facebook

    85%
    Students
    Placed

    4.8/5
    Average rating
    on Google
    Course
    Highlights

    Expert Faculty Super Sessions


    Learn from experts who Learn from experiences of
    have actually worked in Industry professionals
    the digital marketing from leading Brands &
    industry. Agencies.

    250+ Hiring 1-on-1 Mentoring


    Partners Sessions
    100% placement assistance 1-on-1 mentoring by
    in Top Digital Setups across dedicated faculty to solve
    UAE & India personalised doubts.

    Soft Skills Live Projects


    Get guidance on much Provide marketing
    needed presentation, solutions for real-world
    interview & resume brand problems & present
    building skills. to industry experts.
    Learning
    Methodology
    Watch
    50+ Hours of High quality
    Video Content from
    industry experts. 1

    Attend
    Live Online practice
    2 Sessions to get
    hands-on training

    Get Mentored 3
    One-on-one for
    personalised doubt-solving
    sessions
    4
    Work on Live Projects
    You provide solutions to real-world brand problems and present them to
    industry experts. The marketing solutions would cover all the key
    modules you learn through the course.

    Students will learn online and present their learnings in form of Live
    Projects either at the IIDE Mumbai Campus or Online or Hybrid

    Search Social Final


    Marketing Media Project
    Work on the SEO Work on the Social End-to-End Digital
    and SEM Strategy Media Strategy of Solution for a
    of a leading brand a leading brand real-world brand
    What will
    you learn?
    Term 01

    Introduction to Digital Marketing

    • The Digital Landscape in India


    • Elements & Platforms in the Digital Mix
    • Doing a Brand Audit basis what you have learnt
    • How to define the Target Audience
    • Creating Buyer Persona
    • Case Studies

    Search Engine Optimization (SEO)

    • What is SEO
    • How does SEO work?
    • Building a simple WordPress website for SEO practice
    • Keyword Research & Analysis
    • On-page Optimization Techniques (meta tags, header tags, image tags, URLs, etc.)
    • Off-page Optimization Techniques (Quora, Youtube, blogs, Web directories, etc.)
    • Using Search Console for effective SEO
    • How to do an SEO Audit for any Website (Ubersuggest, SEOptimer, Yoast)
    Key Performance Marketing Jargons

    • Various concepts used in Media Planning (Impressions,


    reach, frequency, clicks, etc.)
    • Various deal types available (CPM, CPC, CPV, CPL etc.)

    Search Engine Marketing

    • Why use Google Ads


    • Setting up Google Ads Account
    • Choosing the Right Campaign Objectives
    • Framing Search Ad copies & Ad extensions
    • Maintaining High Quality Score
    • Remarketing lists for search ads (RLSA)
    Campaign Planning

    • Understanding the brand’s objective


    • Recognizing consumer pain points
    • Defining campaign goals
    • Dividing the campaign in phases
    • Hero vs Hub vs Hygiene campaigns

    E-Commerce Marketing

    • Understanding E-commerce
    • Various E-commerce portals
    • How to make a website using Shopify
    • Product Keyword Research
    • Uploading Products to Online Marketplaces
    Term 02

    Content Strategy

    • Understanding the AIDA Model


    • Creating Buyers Personas
    • Understanding Consumer Journeys across platforms
    • Understanding various Content Formats available
    • Creating Content Buckets
    • Creating Content Calendar

    Content Writing

    • Writing content for Digital platforms


    • Choosing the best hashtags
    • Decoding Successful Campaigns
    • A.I. based content writing tools

    Learn Design with Canva


    • How to structure your design
    • Specifications for Designing for any Digital Platforms
    • Using Canva to build creative designs
    • How to Design for Social Media Posts and Stories
    Social Media
    Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat

    • Difference between a Page and Account


    • Setting up a Social Media Page
    • Best Practices to follow on a Page
    • Types of Trending Content on each Platform
    • Do’s & Don’ts of Posting
    • How to Choose the Right Hashtags for your Content
    • Case Studies

    Brand Reputation Management

    • Importance of ORM
    • Customer’s Expectations towards receiving Prompt Responses
    • How to Deal with a Crisis Situation?
    • Creating Holding Statements
    • Measuring Customer Sentiments
    • Converting Unhappy Customers Sentiments to Neutral
    • Converting Happy Customers into Brand Advocates
    • What is Social Listening
    • Tools for Social Listening
    Influencer Marketing
    • What is Infuencer Marketing
    • Choosing Infuencers that match your Brand
    • Setting Key Deliverables from the Influencers
    • Macro v/s Micro Infuencer
    • Using Canva to build creative design
    • How to Design for Social Media Posts and Stories

    Soft Skills
    • Resume Making
    • Presentation Skills & Pitching Skills
    • Career Guidance and Digital Agency Orientation
    • Mentoring towards Final Project & Mega Campaigns
    Term 03

    Social Media (Paid)

    Advanced modules on FaceBook, Twitter, Instagram, LinkedIn Ads


    • How to set-up an Advertising Account
    • Choosing the Right Campaign Objectives
    • Choosing the Right Targeting
    • Various Ad Placement & their Importance
    • How to Design Social Media Ads

    Web Analytics
    A. Google Analytics:
    • How does Google Analytics work?
    • Setting-up a Google Analytics Account
    • Placing the tracking code on your site
    • Setting Campaign Budgets & Bids
    • Creating properties and views for Accurate Tracking
    • Setting-up Conversion Tracking Goals & Events
    • Reading GA data
    • Taking business decisions basis GA data

    B. Social Analytics:
    • Reading data through Facebook, Instagram & Twitter insights
    • Tracking insights using tools
    • Measuring ROI
    • Optimization of Techniques to improve ROI

    Final Project
    • Create an end-to-end Digital Marketing strategy for a real-world brand
    cumulating all the knowledge you have gained throughout the course
    Tools
    You’ll Master
    Learn From The
    Industry Experts

    Karan Shah Meherzad Karanjia


    CEO & Founder, Ex-CLO, IIDE, Worked on

    Rushabh Sheth Anish Raul


    Ex-Global Spam Operation Analyst, Ex-Brand Strategy Manager,

    Tejasvi Gandhi Arpit Jain


    Account Controller Ex-Agency Account Manager,
    Super Sessions

    Akira Mitsumasu Pooja Jauhari Anubhav Sonthalia


    VP - Global Marketing CEO CEO

    Arvind R P Rahul Vasu Neelesh Jain


    Marketing & Comm. Head Loyalty, Executive Creative
    Director Analytics & CRM Director

    Anchit Aurora Avinash Janjire Santosh Ghosh


    Media Head VP - Marketing Managing Director
    Placements
    100% placement assistance in top companies across the country. Our students are
    equipped for successful careers in the digital marketing industry. Complemented
    by a strong placement team and IIDE's excellent industry-connect, our students,
    on completion of the program, get placed in top companies in UAE & India.

    Where Our Students Work


    What Our
    Students Say
    I came across IIDE when I was looking for a
    course that would meet the standards of inter-
    national institutions. The trainers were super
    experienced and helpful during the mentoring
    sessions. They trained me for interviews and
    helped me develop my confidence in the new
    field of digitization.

    Akanksha Singh, Abu Dhabi


    Batch of March’22

    Having the opportunity to study online from home


    has turned out to be more productive than I ever
    imagined. IIDE has video lessons that are very well
    explained. In class, you discuss your doubts with the
    trainer. I would recommend it to anyone interested in
    learning digital marketing in Dubai!

    Shiraz Sharif, Dubai


    Batch of Jan’22
    What our Placement
    Partners say?
    It is great working with students from IIDE - very
    prompt, quickly work on the given feedback,
    approachable, always want to try and implement new
    things for the company.

    Rakhee Agarwal, Sr Manager, HR,

    I have found that the students from IIDE tend to


    possess a rare combination of hard and soft skills
    enabling them to deal with real-world scenarios with a
    greater degree of understanding and creativity.

    Kainaat Rizvi, HR Manager,

    Our hiring experience with IIDE has been really great!


    We have been working with IIDE for 3 years. IIDE’s
    education has made the hires job-worthy, and easy for
    the candidates to understand their own expertise.

    Brigith Dsouze, Assistant Manager HR,


    Course Fees
    Advanced Certification in Digital Marketing Installment Plan

    Registration Fees AED 3000


    (To be paid in 3 working days after the acceptance)

    1st Installment AED 3000


    (To be paid 25 days from Orientation)

    2nd Installment AED 2000


    (To be paid 50 days from Orientation)

    Total Fees AED 7000*

    *Scholarships Available

    Fee Payment Methods:

    Credit/Debit Card Payment


    Online Banking Payments (NEFT, RTGS, IMPS, TPT, etc.)
    IIDE Payment Gateway iide.co/shop (for full fee / one stroke payment)
    Tuition Fee cannot be paid in cash or cheque

    Note- For more details read our Terms & Conditions page
    Campus

    Contact Us
    +91 9619958615

    [email protected]

    www.iide.co

    IndianInstituteofDigitalEducation

    iideonline

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