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    Certificate in Digital Marketing Course Brochure

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    kunal.gopal

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    Certificate in Digital Marketing Course Brochure

    Uploaded by

    kunal.gopal
    4 views10 pages

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4 views10 pages

    Certificate in Digital Marketing Course Brochure

    Uploaded by

    kunal.gopal

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Certificate in Digital Marketing

    course brochure

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    Welcome
    The business world is
    evolving faster than
    ever before...

    Digitally Smart programmes deliver the


    framework and tools needed to meet the
    challenges of our economy today - and
    tomorrow

    Transform your career with a programme


    grounded in the realities of modern business
    and the connected society. Learn with some of
    Europe’s leading Digital Marketing experts.
    Overview What will you learn?
    Digitally Smart’s panel of practitioner-lecturers has
    specifically structured the curriculum to focus on
    current trends and best practices in Digital
    Marketing. This comprehensive online marketing
    course teaches the key digital marketing skills
    required for the modern workplace.

    You will discover the techniques shaping the digital


    marketing industry today and you will build a solid
    foundation in core digital marketing principles.

    What can you expect?


    Through dynamic lectures, expanded learning
    materials and group discussions, you will be
    exposed to the latest methods, techniques and
    tools for improving the Digital Marketing efforts of
    any business.

    Course There are 4 modules in this course:

    Content Module 1 Digital Channels & Content Marketing


    Module 2 Search Engine Optimization (SEO)
    Module 3 Web Analytics
    Module 4 Social Media Marketing
    MODULE 1

    Digital Channels & Content


    Marketing
    Broadly speaking, all digital marketing activities can be described as either paid or organic. In this
    module we will look at the main difference between the two of them, and we will provide a general
    overview of the key channels in each.

    Content marketing is the strategy to distribute valuable and relevant content to an online audience. The
    benefits for businesses are multiple but ultimately the strategy is geared to drive profitable customer
    action. In this module we will examine the importance of this discipline and we will provide examples of
    how organisations can effectively use content marketing.

    LEARNING OUTCOMES Participants will gain knowledge and understanding of:

    • What the difference between paid and organic


    marketing is
    • Which are the main digital disciplines
    • What are organic and paid marketing channels
    • Why Content Marketing is important
    • What are the benefits of implementing a Content
    Marketing campaign
    • What is the content life-cycle
    • What content type is best suited for each stage of
    the purchase funnel
    MODULE 2

    Search Engine
    Optimization (SEO)
    The Search Engine Optimisation module examines the various tactics for enhancing a website’s position
    with search engines. The module covers the key concepts and terminology used within the field of SEO,
    and equips students with the understanding of which are the main factors that influence a website’s
    visibility on the Search Engines.

    You will learn how search engines work and understand the concept of ranking. With this in mind, you
    will learn about both, on-page and off-page optimisation techniques to increase website rankings, and
    you will understand the role of keyword research and selection in SEO planning.

    LEARNING OUTCOMES Participants will gain knowledge and understanding of:

    • How search engines work


    • How web pages are indexed in search engines
    • What web rankings are
    • Which are the main on-page optimisation
    techniques to maximise rankings
    • Which are the main off-page optimisation
    techniques to maximise rankings
    • What are keywords and how to use them
    effectively
    MODULE 3

    Web Analytics
    The Analytics module provides you insights about website visitors and about the range of specialist tools
    that are available to help you understand how to measure and monitor online traffic.

    We will review the basic analytics terminology and you will discover how to align business Key
    Performance Indicators (or KPIs) with your analytics goal. The module will introduce you to Google
    Analytics, which is the most widely implemented analytics solution. By understanding its report layout,
    you will quickly become accustomed to sifting through the data, investigating whether a number or
    trend is good, bad, or indifferent for an organization.

    LEARNING OUTCOMES Participants will gain knowledge and understanding of:

    • How web analytics work


    • How web data is collected
    • What are Key Performance Indicators and how do
    they relate to business goals & objectives
    • Which are the main benefits and drawbacks of
    Google Analytics
    • What are the building blocks of analytics reporting
    • Which are the key reporting features within
    analytics tools
    MODULE 4

    Social Media Marketing


    The Social Media Marketing module showcases how to effectively engage with customers across social
    media platforms. You will appreciate the emerging trends in the social media space and the opportunity
    afforded by the ‘always connected’ social consumer.

    We will look at the important aspect of social sharing, particularly in a business context. We will explore
    the typical uses of social media for businesses, and we will outline the fundamental principles for
    businesses to build a social media presence. We will provide a deep dive on marketing activities within
    the main social networks and we will describe what social targeting is and how it is used in social
    advertising.

    LEARNING OUTCOMES Participants will gain knowledge and understanding of:

    • What social media means


    • What the main uses of social media for businesses are
    • How to leverage marketing activities on Facebook,
    Instagram, Twitter, LinkedIn and YouTube
    • What are the key elements to build a social media
    presence
    • What are the targeting options available
    Supporting your
    online learning
    journey…

    Our courses are available to study online via the Digitally Smart’s dynamic online learning
    environment. This is how we can guide you through your online learning journey:

    Access high definition video- Access discussion forums to explore


    lectures designed by our specialist topics & issues. Interact and learn
    product teams and leading industry from fellow students who face
    experts who create an update our similar challenges and provide
    course content on a continuous different POV to the discussions
    basis

    Access multimedia supporting


    material to help you with your studies Interact with your course instructor
    to obtain the support to advance
    towards your certification

    Access your interactive class


    anywhere, anytime, available 24/7
    from any location. Never fear
    missing a class again
    Our courses will introduce you to the
    Subject most important and transformative
    aspects of digital marketing, delivered by
    Matter the industry’s leading practitioners.
    Experts
    All of your lecturers are specialist
    professionals in the digital marketing
    sector, running and delivering online
    marketing campaigns, using the latest
    tools and techniques on a daily basis.

    They help to create and validate our


    modules as well as teach them, so your
    lectures will be based on our formalised
    syllabus of learning overlaid with their
    real life experiences, examples and case
    studies.

    “ Digitally Smart granted me an amazing opportunity to upskill, be relevant, and


    better equipped for my career
    Patricia Rue Vinga
    For more information or
    to register for a course
    please contact us

    [email protected]
    www.digitally-smart.com

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