Scribd Logo
Upload

Welcome to Scribd!

  • 216 views

    BCM 301

    Uploaded by

    SHIVAM SANTOSH
    This document is a 5-page exam paper for the Principles of Marketing course for the Bachelor of Commerce program. It contains 2 sections - Section A includes 5 long-answer questions worth 19 marks each, and students must answer 2 questions. Section B includes 8 short-answer questions worth 8 marks each, and students must answer 4 questions. The document provides instructions to students on answering the questions and allocating marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BCM 301

    Uploaded by

    SHIVAM SANTOSH
    216 views5 pages
    This document is a 5-page exam paper for the Principles of Marketing course for the Bachelor of Commerce program. It contains 2 sections - Section A includes 5 long-answer questions worth 19 marks each, and students must answer 2 questions. Section B includes 8 short-answer questions worth 8 marks each, and students must answer 4 questions. The document provides instructions to students on answering the questions and allocating marks.

    Original Title

    BCM-301 (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is a 5-page exam paper for the Principles of Marketing course for the Bachelor of Commerce program. It contains 2 sections - Section A includes 5 long-answer questions worth 19 marks each, and students must answer 2 questions. Section B includes 8 short-answer questions worth 8 marks each, and students must answer 4 questions. The document provides instructions to students on answering the questions and allocating marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    216 views5 pages

    BCM 301

    Uploaded by

    SHIVAM SANTOSH
    This document is a 5-page exam paper for the Principles of Marketing course for the Bachelor of Commerce program. It contains 2 sections - Section A includes 5 long-answer questions worth 19 marks each, and students must answer 2 questions. Section B includes 8 short-answer questions worth 8 marks each, and students must answer 4 questions. The document provides instructions to students on answering the questions and allocating marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    S-425

    Total Pages : 5 Roll No. -------------

    BCM-301
    Principles of Marketing/

    Bachelor of Commerce (B.COM)


    3rd Year, Examination 2022(Dec.)

    Time: 2 Hours Max. Marks: 70

    Note : This paper is of Seventy (70) marks divided into


    two (02) Sections A and B. Attempt the questions
    contained in these sections according to the
    detailed instructions given therein.

    uksV % ;g ç'u i= lRrj ¼70½ vadksa dk gS tks nks ¼02½


    [k.Mksa] d rFkk [k esa foHkkftr gSA çR;sd [k.M esa
    fn, x, foLr`r funsZ'kksa ds vuqlkj gh ç'uksa dks gy
    djuk gSA

    P.T.O.

    S– 425/BCM-301 1
    Section – A /
    (Long Answer – type questions) / ¼nh?kZ mRrjksa okys ç'u½
    Note: Section 'A' contains Five (05) long-answer-type
    questions of Nineteen (19) marks each. Learners are
    required to answer any two (02) questions only.
    [2 x 19 = 38]

    uksV % [k.M ^d* esa ik¡p ¼05½ nh?kZ mRrjksa okys ç'u fn;s
    x;s gSa] çR;sd ç'u ds fy, mUuhl ¼19½ vad fu/kkZfjr
    gSaA f'k{kkfFkZ;ksa dks buesa ls dsoy nks ¼02½ ç'uksa ds
    mRrj nsus gSaA

    Q.1. Focus on social, ethical and legal aspects of marketing.


    foi.ku ds lkekftd] uSfrd vkSj dkuwuh igyqvksa ij izdk'k
    Mkfy,A

    S– 425/BCM-301 2
    Q.2. What are the objectives of market segmentation?
    Distinguish between market segmentation and market
    differentiation.
    cktkj foHkfDrdj.k ds D;k mn~ns'; gSa\ cktkj foHkfDrdj.k
    ,ao cktkj foHksnhdj.k esa Hksn dhft,A

    Q.3. Explain the meaning of new product development?


    Describe the various stages of product development.
    uohu mRikn fodkl dk vFkZ le>kb,A mRikn fodkl dh
    fofHkUu voLFkkvksa dk o.kZu dhft,A

    Q.4. Discuss the various factors that affect the pricing


    strategy of a firm.
    ,d QeZ dh ewY; fu/kkZj.k uhfr dks izHkkfor djus okys
    dkjdksa dk o.kZu dhft,A

    Q.5. What is product planning? Explain the process of


    product planning?
    mRikn fu;kstu D;k gksrk gS\ mRikn fu;kstu dh izfØ;k
    dks le>kb,A

    P.T.O.

    S– 425/BCM-301 3
    Section – B /

    (Short-answer-type questions) /
    Note: Section 'B' contains Eight (08) short-answer-type
    questions of Eight (08) marks each. Learners are
    required to answer any Four (04) questions only.
    [4 x 8 = 32]

    uksV % [k.M ^[k* esa vkB ¼08½ y?kq mRrjksa okys ç'u fn;s
    x;s gSa] çR;sd ç'u ds fy, vkB ¼08½ vad fu/kkZfjr
    gSaA f'k{kkfFkZ;ksa dks buesa ls dsoy pkj ¼04½ ç'uksa ds
    mRrj nsus gSaA

    Q.1. What is the difference between modern and traditional


    concept of marketing?
    foi.ku dh vk/kqfud ,ao ijEijkxr vo/kkj.kk esa D;k vUrj
    gS\

    Q.2. What are the four 'Ps' of marketing?


    foi.ku ds pkj ^ih* dkSu ls gS\

    S– 425/BCM-301 4
    Q.3. What are the methods of measuring the effectiveness of
    advertisement?
    foKkiu dh izHkkoksRikndrk ekius dh jhfr;ksa dk mYys[k
    dhft,A

    Q.4. What is the importance of packaging in marketing?


    foi.ku esa iSdsftax dk D;k egRo gS\

    Q.5. Discuss the different types market segmentation?


    cktkj foHkfDrdj.k ds fofHkUu izdkjksa ij ppkZ dhft,A

    Q.6. What is green marketing concept?


    gfjr foi.ku vo/kkj.kk D;k gS\

    Q.7. Distinguish between sales and marketing?


    foØ; ,ao foi.ku esa Hksn dhft,A

    Q.8. Write limitations of e-marketing.


    bZ&foi.ku dh lhek;sa crkb,A

    **********************

    S– 425/BCM-301 5

    You might also like