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    CASE STUDY - Parkway Drive'

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    Rahman Asif
    This document provides a case study about the business development of Eat and Pay, which started as a sole proprietorship owned by Emma and evolved into a partnership with Robert and eventually a franchise model called Parkway Drive. As a sole proprietor, Emma enjoyed independent decision-making but faced financial constraints and a lack of collaborative support. When partnering with Robert, Emma benefited from shared responsibilities and financial support but faced legal risks over their business name. Franchising allowed Emma and Robert to expand nationwide while attracting diverse owners, but they risked losing some control over operations consistency.

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    CASE STUDY - Parkway Drive'

    Uploaded by

    Rahman Asif
    13 views3 pages
    This document provides a case study about the business development of Eat and Pay, which started as a sole proprietorship owned by Emma and evolved into a partnership with Robert and eventually a franchise model called Parkway Drive. As a sole proprietor, Emma enjoyed independent decision-making but faced financial constraints and a lack of collaborative support. When partnering with Robert, Emma benefited from shared responsibilities and financial support but faced legal risks over their business name. Franchising allowed Emma and Robert to expand nationwide while attracting diverse owners, but they risked losing some control over operations consistency.

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    CASE STUDY - ‘Parkway Drive’

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    This document provides a case study about the business development of Eat and Pay, which started as a sole proprietorship owned by Emma and evolved into a partnership with Robert and eventually a franchise model called Parkway Drive. As a sole proprietor, Emma enjoyed independent decision-making but faced financial constraints and a lack of collaborative support. When partnering with Robert, Emma benefited from shared responsibilities and financial support but faced legal risks over their business name. Franchising allowed Emma and Robert to expand nationwide while attracting diverse owners, but they risked losing some control over operations consistency.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views3 pages

    CASE STUDY - Parkway Drive'

    Uploaded by

    Rahman Asif
    This document provides a case study about the business development of Eat and Pay, which started as a sole proprietorship owned by Emma and evolved into a partnership with Robert and eventually a franchise model called Parkway Drive. As a sole proprietor, Emma enjoyed independent decision-making but faced financial constraints and a lack of collaborative support. When partnering with Robert, Emma benefited from shared responsibilities and financial support but faced legal risks over their business name. Franchising allowed Emma and Robert to expand nationwide while attracting diverse owners, but they risked losing some control over operations consistency.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    BUS101 - Introduction to Business

    Section 18

    CASE STUDY - ‘Parkway Drive’

    Submitted by

    STUDENT NAME STUDENT ID


    Asifur Rahman 2023-3-10-363

    Submitted To

    Mr. Dewan Mehrab Ashrafi


    Senior Lecturer,
    Department of Business Administration

    DATE: 8.12.2023

    Q.01. What advantages did he enjoy at each stage of Eat and Pay’s
    development? What disadvantages did she face?
    2

    In the sole proprietorship stage, Emma enjoyed the advantage of


    independent decision-making. As the sole proprietor, she had the
    autonomy to experiment with different restaurant concepts and learn
    from firsthand experience. This entrepreneurial freedom allowed her to
    explore various ideas without the need for consensus or approval from
    partners. However, the disadvantage of limited resources was a
    significant challenge. Emma faced financial constraints, leading to
    setbacks and failures in her early ventures. Additionally, the lack of
    collaborative support meant she had to overcome challenges without
    the diverse skills and perspectives that partners could provide.

    During the partnership stage with Robert, Emma benefited from shared
    responsibilities. While she focused on improving the business, Robert
    concentrated on sales, leveraging their respective strengths. The
    partnership also brought financial support, enabling the business to
    grow and thrive. The limited liability provided by the partnership
    agreement protected Emma and Robert's assets from business-related
    liabilities. However, the discovery that the Top Hat name was
    trademarked posed a potential legal threat, introducing the risk of
    losing their entire business if sued over the name.

    In the franchising stage with Parkway Drive, Emma and Robert


    experienced the advantage of business expansion. Franchising allowed
    them to scale the business without taking on additional partners,
    reaching a wider audience across the country. The diversification of
    ownership through the franchise model attracted individuals from
    various backgrounds, contributing diverse perspectives and
    experiences. The franchise model also facilitated brand growth, turning
    Parkway Drive into a nationwide brand. However, potential
    disadvantages included the risk of losing some control over the
    3

    consistency of operations and customer experience with franchisees


    operating independently. The success of Parkway Drive also depended
    on the ability of individual franchisees to operate their locations
    effectively, introducing a level of dependency on external management.

    Q.02. How is a franchise different from a partnership or sole


    proprietorship?

    When a business is operated and managed by one individual, it is called


    a sole proprietorship. the owner with complete autonomy to make
    independent decisions. However, this autonomy comes at the cost of
    unlimited liability, where the owner is personally responsible for all
    business debts and liabilities.
    On the other hand, a partnership is a legal form of business with two or
    more owners. In partnership, partners need to share responsibilities
    and profits, like Emma and Robert.

    Lastly franchise. A franchise is a contractual agreement whereby


    someone with a good idea for a business gives others the right to use
    the name and sell products or services in a given area.

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