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GROUP NAME:EVEN GROUP

DEPARTMENT: BUSINESS ADMINISTRATION


SCHOOL:SCHOOL OF BUSINESS
UNIT CODE: UCU 104
UNIT TITLE: INTRODUCTION TO ENTREPRENEURSHIP
LECTURER:DR JOHN MUTINDA
GROUP MEMBERS

CLINTON OTIENO
1. D33/ 10292 /2024
2. ANNETTE SABIRI D33/2284/2024
NDEDA EDDY ODHIAMBO D33/2500/2024
3.
4. PATIENCE MWANZA D33/1998/2024
5. JIMMY HARE KOMBE D33/1994/2024
6. FAITH KIBE WANJIRU D33/10288/2024
7. RIOBA LENNOX MALANDA D33/2074/2024
8. FAITH KIPYEGON D33/ 9934 /2024
9. MORGAN MATHEKA D33/2130/2024
10. KIRITU YVONNE WAITHERA D33/2078/2024
KENYATTA UNIVERSITY ( main campus)

DEPARTMENT OF BUSINESS ADMINISTRATION

First semester 2024/2025

Ucu 104: introduction to entrepreneurship

Assignment one(group work) even number

Instructions (answer all questions)

Question one
You have been invited by a development committee group in
Nairobi county to advise on different ways of identifying a
business opportunity.Identify and describe any eight sources
of business ideas you would recommend to a willing
entrepreneur ( 10mks)

1.Interests and hobbies .

Most people have found great successful businesses while


pursuing their interests or hobbies for instance traveling, music,
sports can seemingly develop into a business.
2. Customer surveys.

The want and needs of the customers are the sources of


business ideas generation and you can ascertain them by
carrying out surveys.These surveys can be conducted either
formally or informally through questionnaires, interviews or
observations whilst listing the sources of business ideas that
work best for you.

3. Brainstorming and dreams.

Brainstorming is a method of problem solving.The secret


behind it is coming up with as many ideas and options as
possible.

4. Franchises.

A franchise is a situation where a solemark distributor or


manufacturer of a product gives exclusive rights to independent
retailers for local distribution. Franchising can take different
forms but the most common and preferred one is where you are
offered the image, operating procedures and
name of an established business. Besides buying a franchise
you can also build on and sell its concept at a profit.

5. Mass media.

One way of becoming a successful entrepreneur is taking a


careful look at the advertisements and commercials in these
media.
By reading a magazine or newspaper you can easily come
across a business for sale that interests you.
These media can also report on the trending fashion and
pressing customer needs that you can jump on and start a
business.

6. Personal experience and talents.

Experiences in places of work results in most ideas and


opportunities for successful businesses.
As an entrepreneur u can make most out of your skills,
talents and experiences and start your own business.

7. Trade fairs and exhibitions.

Through attending trade fairs and exhibitions you will


discover new services and products ,meet with
manufacturers, sales representatives, distributors,
wholesalers and franchisers who will inspire you to start a
business that will thrive.

8. Trends and innovations.

Stay updated on current trends in technology fashion or


lifestyle.
These can provide insights which can be used to start a
business.

Question 2.

Entrepreneurship is an attitude and lifestyle. Identify and explain


ten entrepreneurial traits required of an individual who is fully
determined to promote the entrepreneurial spirit.

1. Passion and vision.

Entrepreneurs must have a genuine passion for their ideas,


products and services. They are driven by a clear vision
of what they want to achieve and are willing to put in the
necessary effort to make it a reality.

2. Risk taking.

Individuals promoting the entrepreneurial spirit need to


be tolerant for risks and comfortable stepping out of
their comfort zone.

3. Innovation and creativity.

Entrepreneurs constantly seek ways to solve problems,


improving existing products or services and finding
opportunities in unexplored areas.
4. Self motivation.

Successful entrepreneurs are selfmotivated and don't


require external motivation. They have a strong sense
of discipline which helps them remain focused.

5. Adaptability .

Entrepreneurs should be able to adapt to the


constantly changing business landscape. They
Should be able to respond quickly to market changes.

6. Networking and relationship building.

Entrepreneurs actively seek out to interact with


others , establish partnerships and learn from their
mistakes.

7. Strong leadership skills.

Entrepreneurs need to be able to lead by example,


motivate their team, set goals, communicate
effectively and empower others to give their best
into the business.

8.positiveness.

Entrepreneurs approach tasks with the hope of


success and not fear of failure.
9. Self confidence.

An entrepreneur is confident of achieving both


challenging and realistic goals.

10. Passion.

Enthusiasmfortheirideasandcommitmentto
their business ventures.

Question 3. Incase an entrepreneur fails to obtain collateral security for loan


purpose examine other options that can be left to him in order to survive at
the market place.

1. Unsecured loan: some financial institutions offer loans


based on the entrepreneurs creditworthiness and business
plan. But may have higher interest rates.

2. Personal savings : an entrepreneur can invest their own


personal savings into their businesses or ask for financial aid
from family and friends.

3. Small business grants: some government programs and


organisations offer grants to small businesses without the
need to be repaid.

4. Business incubators: joining an incubator can provide


access to funding, mentorship and resources.
5. Barter and trading: an entrepreneur can consider battering
goods and services with customers and other business to
reduce cash expenses.
6. Micro loans: some organizations specialize in providing
small loans to small businesses.
7. Strategic partnerships: collaboration with mutually
beneficial partnerships can provide resources and support.
8. Invoice financing: if a business has got outstanding
invoices it can sell this invoices to a financial institution
inordet to get immediate cash.

9. Peer to peer lending: an entrepreneur can consider peer to


peer lending wherby individuals lend money to businesses in
exchange for interest payment.

10.lean business model: operating in a lean and cost


effective business can reduce the need of large amounts of
capital.

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