SYLLABUS AND RECOMMENDED BOOKS

Principles of Management

Course Content

Unit 1 Introduction to Management:

Concept of Management - Various Schools of Management - Role of a Manager - Managerial
levels & skills - Management Vs Administration, managerial functions in international
Business, Ethics & Ethical standard.

Unit 2: Planning:
Nature & Importance - Planning Process - Types of plans Aims & Objectives – Planning
premises, Advantages of Decision Making - Types of decisions - Decision-making process –
Management Activity related to Decision Making.

Unit 3: Organizing
Nature of Organizing, Types, Organizational structure, Departmentation, Line and Staff
Authority and decentralization, Effective organizing, Management Activity related to
Organizing.

Unit 4: Staffing
Human Resource Management & Selection, Performance appraisal, and career strategy
Managing change through the manager and organizational development

Unit 5: Leading and Coordinating Human factors and motivation, leadership, committees
and group decision making, communication.

Unit 6: Controlling
Meaning and process of controlling, control techniques and information technology,
productivity, future through preventive control

Reference Material
1. Koontz, H. & Weihrich, H. (2013), Management – A global Perspective, tenth Edition,
McGraw Hill Education.
2. James A.F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Jr. (2005) Management, Sixth
Edition. Pearson Education, ISBN. 81- 203-0981-2.
 Managerial Economics

Course Content
Unit 1: Introduction to Managerial Economics
Definition - Nature and scope of Managerial Economics-Significance of managerial economics
– Functions – Basic Concepts Tools and Techniques of Economic Problems.

Unit 2: Demand and Supply Analysis

Basics of Market System and Market Equilibrium- Meaning-Concept of Demand-Law of
Demand -Determinants of demand- Exceptions of Law of Demand – Indifference curve
techniques-Substitution effect- Changes in quantity demanded and changes in demand. Types
of Elasticity of Demand-Price and income elasticity of demand. Demand forecasting-
techniques or methods.
Meaning – Determinants - Concept of Supply- Law of supply, Determinants of supply-
Measurements of Elasticity of supply

Unit 3: Cost and Production Analysis

Optimization Tools and Techniques- Optimal Combination of Inputs- Cost concepts-
Determinants of cost- Short run cost output relationship – Long run cost output relationship.
Break-even point.
Production Function- Law of Returns to scale-Isoquants-Least cost combination of Inputs.
Economies and diseconomies of scale and scope. Cost-benefit analysis.

Unit 4: Market Structure and Pricing Strategies

Market –Meaning, Forms of Market-Market structure and degree of competition - Price-
Features of a different markets-output determination under Perfect Competition-Monopoly-
Oligopoly and Monopolistic competition -Price Discrimination. Pricing strategies-Meaning,
types of pricing strategies and its usefulness in business.

Unit 5: Macro-Economic analysis

Definition-Importance-Origin-Growth- Government and market Economy key issues-Circular
Flow model of the Economy-Business Cycle-Phases-Causes Inflation-Meaning – Types –
Control Measures Monetary and Fiscal Policy.

Unit 6: Activity-Based Learning

Discussions and presentations on cost-benefit analysis of the firm, role of demand forecasting
for a firm and implications of monetary and fiscal policy.

Reference Material

1. H L Ahuja- Managerial Economics/Principles of Micro Economics/Advanced Micro

economic theory.
2. Atmanada (2008), Managerial Economics, 2nd Revised Edition, Excel Books
Publication
3. Domnick Salvatore & Sidhartha K Rastogi (2016), Managerial Economics: Principles
and world wide applications, 8th edition, Oxford higher education.
4. Craig H Petersen, W. Cris Lewis & Sudhir K Jain, (2006) Managerial Economics, 4th
edition, Pearson.
 5. Geetika, Piyali Ghosh and Purba Roy Choudhury (2009), Managerial Economics, 2nd
Edition, The McGraw-Hill Companies

Accounting For Managers

Course Content
Unit 1: Introduction to Financial Accounting
Meaning and scope of Accounting; Accounting principles; Basic Accounting Terms; concepts
and conventions; capital and revenue transaction

Unit-2: Transaction Analysis

Principles of double-entry bookkeeping system, Journals, and ledgers, basic concept of
Depreciation.

Unit 3: Preparation of Financial Statements

Preparation of Financial Statements including Trial Balance, Income Statement and Balance
Sheet in vertical format. Introduction to group accounts
Unit 4: Analysis and Interpretation of Financial Statements
Financial statements analysis and interpretation: Horizontal, Common-size and vertical
analysis of Income statement and balance sheet; Financial ratio analysis: basic ratios only
Unit 5.0 Basic of Financial Reporting
Purpose of financial reporting; The main elements of financial reports. Understanding of
regulatory environment of financial accounting. Foundation of IFRS and IASB.
Introduction to integrated reporting.
Unit 6.0 Applications of Financial Standards
Understanding the basic concepts of Financial Standards. Applying accounting standards in the
preparation of statement of financial position, statement of profit and loss and other
comprehensible income, changes in equity and cash flow statements.
Reference Material
1. CIMA Study material F1 published by CIMA.

2. Bhattacharyya, Asish K. (2006), Financial Accounting for Business Managers, 6th edition,
PHI.
3. Gupta, Ambrish (2007), Financial Accounting Management: An Analytical Perspective, 5th
edition, Pearson Education.

Business Communication
Course content:
Unit 1: Theories of Communication
Process of Communication, Types of Communication (verbal & Non-Verbal), Importance of
Communication, Different forms of Communication, Barriers to Communication Causes,
Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical
Barriers, Organizational Barriers

Unit 2: Business Correspondences

Letter Writing, presentation, Inviting quotations, Sending quotations, Placing orders, Inviting
tenders, Sales letters, claim & adjustment letters and social correspondence, Memorandum,
Interoffice Memo, Notices, Agenda and Minutes of meeting, Covering Letter, Job application
letter, preparing the Resume.
Unit 3: The Writing Process
Business reports, Types, Characteristics, Importance, Elements of structure, Process of writing,
Order of writing, the final draft, and checklists for reports. Electronic Writing (internal and
external correspondences), Précis Writing, Different style of formatting – APA Style

Unit 4: The Oral Presentation

Oral Presentation: Importance, Characteristics, Presentation Plan, PowerPoint presentation,
Visual aids. Group Discussion: Understanding the nature of the discussion, Difference between
debate and discussion, Ways to form and present the arguments, Ways to defend.

Unit 5: Reading and Listening

Comprehending notices, advertisements, official documents, booklets, newspapers,
instructional manuals, and other documents. Students learn by practice: What is
comprehension, How to comprehend, Ways of reading: skimming, inferring, interpreting,
Understanding the tone of language and making important notes. What is effective listening
skills, Types of listening, Barriers to effective listening, Ways to overcome the barriers

Unit 6: Activity-based learning

Feedback and Group Management: Feedback: Meaning, Importance, Process and types,
Feedback Loop, Communication skills (verbal and non-verbal) for effective feedback,
Importance of networking, understanding the nature of the discussion, Difference between
debate and discussion, Ways to form and present the arguments, Ways to defend.

Reference Material

1. Monippally, Matthukutty M. (2001) Business Communication Strategies. New Delhi,

Tata McGraw-Hill Education Ltd.,
2. Bovee, C.L. & Thill, J.V. (2014). Business communication essentials (6th). Boston:
Pearson. ISBN: 13: 978-013-297132-4

Statistics for Managers

Course content:
Unit 1: Introduction to Business Maths and statistics
Basic introduction, basic terms, difference and similarities between statistics and mathematics,
importance, scope, methods and formulae, percentages and ratios. Importance of maths and
statistics in Business management.
Introduction to mathematical symbols, Percentage and interest calculation, Roots,
exponentials, logarithms
Unit 2: Linear and Quadratic equations
Linear equation in one variable – Algebraic & Quadratic method, Simplify linear expressions
using Simultaneous equations

Unit 3: Central Tendency and data visualization:

Read bar graphs, histograms, and circle graphs. Measures of Central Tendency: Mean, Median,
Mode, Geometric mean, Harmonic mean, standard deviation, and variance.

Unit 4: Probability and Probability distribution

The relationship between probability, proportion, and percentages. .Probability Theorem,
Multiplication theorem Bayes Theorem. Theoretical distribution of probability.
Unit 5: Correlation and Regression Analysis:
Correlation: Meaning, Applicability, Scope, Types, Karl Pearson’s Coefficient of Correlation.
Spearman Rho coefficient of correlation, Regression: Meaning, Applicability, Scope,
Regression Equations, Regression Analysis.

Unit 6: Activity-Based Learning: Statistical tools using software

Analysing business-based problems using software-based learning- mean, correlation,
regression, Graph, and charts.

Reference Material

1. Vittal, P R (2013). Business Mathematics and Statistics. Margham Publication.

2. Andre Francis and Ben Mousley. (2014). Business Mathematics and Statistics, Cengage
Learning 7th Edition.
3. Robert V. Hogg, Joseph McKean, Allen T. Craig (2018). Introduction to Mathematical
Statistics, Global 8th Edition, Pearson Publication