101 / 101E : Management and Organizational Behavior

UnitI: Introduction to Management and Organisational Behavior : Concept and Meaning of Management-Management Process and Functions-Managerial Roles-The Individual Management Model-3D Model of Managerial Behavior - MBO - MBWA -Organisational Architecture Organisational Practices The Peters Principle Parkinsons Law TheoryMain Approaches to Organisation, Structure, and Management Classical, Human Relations, Systems and Contingency Approaches. Models of OB- Autocratic, Custodial, Supportive, Collegial and System Models. Unit II: Individual Processes in Organizations: Psychological contract - Personality Traits Key work related attitudes Individual differences Nomothetic and Ideographic approaches Kellys Personal construct Theory. The Process of Perception - Organization and arrangement of stimuli - Perceptual illusions - Perceptual distortions and errors. Need based and Process based perspectives on motivation - Motivation and Organizational performance - Content Theories: Maslow, Alderfer, Herzberg, McCleland. Process Theories : Vroom, Porter and Lawler, Equity Theory - Goal Theory - Attribution Theory. Unit-III: Interpersonal processes in Organizations : Communication in Organization Communication Process - Methods Barriers - Grapevine. Transactional Analysis. Group Dynamics: Typology of Groups - Conflicts in groups - Working with Diversity - The Nature of Conflict - Reactions to Conflict - A model of Conflict. Leadership Models and Concepts Trait and Behavioral Approaches to Leadership: Path-Goal Theory, Vrooms Decision Tree Approach to Leadership- Hersey and Blanchard Model.. Decision Making and Negotiations: Approaches to Decision making -Rational, Behavioral, Practical, and Personal Approaches - Open and Closed Models of Decision Making. Unit-IV: Organisational Processes and Characteristics : Dimensions of Organization structure Authority, Responsibility, amd Accountability Delegation Centralisation, Decentralisation, Recentralisation Line and Staff Relationship - Organization Design -Organization Culture and Organization Effectiveness Organisation Climate - Stress Management Business ethics Corporate Social Responsibility. Unit-V: Capability Management : Structural Components of The People Capability Maturity

Model (PCMM) : Maturity levels Initial, Managed, Defined, Predictable, and Optimizing Levels. Process Areas - Developing Individual Capability - Building Workgroups and Culture Safing the work force. Uses of PCMM - The Ideal Life Cycle Model for Improvement Adoption of PCMM and its benefits. Suggested Books : 1. Harold Koontz and Heinz Weihrich, 2007, Essentials of Management, TMH. 2. Michael A. Hitt, J. Stewart Black, and Lyman W. Porter 2006, Management, Pearson 3. Curtis W. Cook and Phillip L. Hunsaker, 2006, Management and Organisational Behaviour, McGraw-Hill Irwin. 4. Robbins & Judge, 2006, 12th Edition, Organisational Behaviour, Pearson/PHI. 5. BillCurtis,WilliamE. Hefley,Sally A Miller, 2006,The People Capability Maturity Model- -Pearson 6. Gregory Moorhead and Ricky W. Griffin 2005, Organisation Behaviour, Biztantre. 7. VSP Rao, V. Harikrishna 2006, Management-Text and Cases, Excel Books. 8. K. Aswathappa, 2006, Organisational Behaviour - Text , Cases and Games, Himalaya Publishing House. 9. Udai Pareek 2004, Understanding Organisational Behaviour, Oxford University Press. 10. LaurieJMullins, 2006, Management & Organizational Behavior, 7ed., Pearson. 11. Robin Finchem and Peter Rhodes 2006, Principles of Organisational Behaviour, Oxford University Press. 12. B.R.Virmani, 2005, Managing People in Organisations, Response Books. 15

102 / 102 E : Managerial Economics

Unit I: Nature and Scope of Managerial Economics : Fundamental economic concepts . Opportunity cost, Discounting principle, Time perspective, Incremental reasoning, Equi.marginal concept. Economics of risk, uncertainty and asymmetric information and market signaling. Role of managerial economics in decision.making. Managerial Economics and Econometric models: Optimization Profit Maximization by total revenue and cost approach. New Tools for Optimization : Bench Marking and Total Quality Management. Unit II: Demand & Supply Analysis: Concepts, Determinants, Types and Law of Demand Engels law Cardinal and ordinal approaches - Indifference curve analysis - International convergence of tastes Budget line Utility maximization Expenditure minimization Income, price and cross elasticities of demand Relationships between demand, indirect utility and expenditure function Consumer surplus Market supply, Market equilibrium and Non.clearing markets theory. U nit III: Production and Cost Analysis :

Production function Law of variable proportions and returns to scale. Least Cost input combination expansion path Ridge lines. Economics and diseconomics of scale Economics of Scope. Learning Curve. Cobb-Douglal and CES production functions. Types and concepts of costs Cost Control and Reduction. Short-run and Long-run Cost functions. Cost control and Break even Analysis. Unit IV: Market Structures: Price Determination under Perfect Competition, Monopoly , Oligopoly and Monopolistic Competitions Strategic behavior of firms: Nash equilibrium Prisoners dilemma Enforcing a cartel Dealing with cheaters the advantage of being first . Price and non.price competition: limit pricing, price retaliation, capacity expansion and market saturation Trigger and Tit for tat . strategic moves threats, commitments and credibility Entry deterrence . Unit V: Macro Economics and Business: Nature, Concepts and Measurements of National Income, Determination of National Income, Classical and Keynesian Approaches. Types of Inflation: Demand pull and cost push inflation, Philips curve, Stagflation. Concepts of Economic growth and Development, Harrod Domar growth model, the role of technical progress in economic development Suggested Books :
12. Dominick Salvatore, 2006, Managerial Economics in Global Economy, Thomson. 13. Keat, 2007, Managerial Economics, 4th Edition, Thomson. 14. H.Craig Petersen, W.C. Lewis, S K Jain, 2006, Managerial Economics, Pearson 15. B. Keating, J. H. Wilson, 2006, Managerial Economics , Biz.Tantra. 16. Besank D, etal, 2005, Economic and Strategy ,Wiley. 17. Joel Dean , 2005, Managerial Economics , PHI. 18. Samuelson and Nordhani , 2005, 18th Edition, Tata McGraw Hill. 19. Rangarajan C and Dholakiya, 2004 , Principles of Macro Economics, TMH. 20. D.N. Dwivedi, 2006, Managerial economics Vikas 21. Thomas Maurice, 2006 , Managerial Economics, TMH. 22. Suma Damodaran, 2006, Managerial Economics ,Oxford University Press. 23. D.M. Mithani, 2006, Managerial economics HPH. 24. Hirschey, 2006, Economics for Managers, Thomson. 25. Welch, Economics Theory and Practice, 7th Edition, Wiley.

16

103 / 103 E : Accounting for Management

U nit I : U nderstanding Accounting Cycle : Meaning of accounting Scope of financial accounting, Modern Organizations Accounting concepts and conventions their implications on accounting data Accounting information system F.A Cost Accounting M.A Accounting Business transactions classification of

accounts Accounting process Accounting Cycle books of prime entry Ledger Trial balance Accounting equation Static and dynamic view. U nit II : U nderstanding Terminal Statements : Preparation and presentation of financial statements Measurement of business income Profit and Loss account Distinction between Capital and revenue expenditure Balance Sheet preparation impact of Depreciation Methods inventory Valuation on reported business income provisions of Indian companies act regarding preparation and presentation of final accounts of companies Tax Planning Tax avoidance Tax evasion. Global financial reporting Accounting Standards IAS GAAP US-GAAP Standards. Unit III : Financial Statement Analysis Ratio Analysis : Financial Statement analysis Ratio analysis classification of ratios Liquidity, Activity, Profitability, Coverage and Structural ratios Calculation and interpretation of ratios Predictive Power of ratios Advantages and Limitations of ratio analysis Common Size and Index analysis. Unit IV : Financial Statement Analysis Funds flow Analysis : Funds flow analysis Concept of funds Preparation of Statement showing changes in net Working Capital Funds from business operations Statement of Sources and uses of funds Cash flow Statement advantages of funds flow analysis. Unit V : Basics of Costing : Cost Concepts Types of Costs determinations of cash of products and services preparation of cash sheet cost heads Measurement of direct cost and allocation of indirect costs. Joint and By-product costing. Job Costing and Batch Costing. Suggested Books: 1. Anthony.R.N., Hawkins.D.F., Merchant.K.A., 2007, Accounting Text and Cases, 12th Edition, Tata McGraw Hill, New Delhi 8 2. Wild.J.J., Subramanyam.K.R., Halsey.R.F., 2007, Financial Statement Analysis, Tata McGraw Hill, New Delhi 8 3. Pru Marriot, Edwards.J.R., Mellett.H.J., 2002, Introduction to Accounting, 3 rd Edition, Sage Publications. 4. Atkinson.A.A., Kaplan.R.S., Young.S.M., 2005, Management Accounting, 4 th Edition, Pearson Eduction / PHI. 5. Khan.M.Y., Jain.P.K., 2007, Management Accounting Text, Problems and Cases, 4th Edition, Tata McGraw Hill, New Delhi 8 6. Ramachandram.N., Ram Kumar Kakani, 2005, Accounting for Management, Tata

McGraw Hill, New Delhi 8 7. Narayanaswamy, Financial Accounting- A Managerial Perspective, 2nd Edition, Pearson. 8. Gupta, 2006, Financial Accounting for Management An Analytical Perspective, Pearson. 17

104 / 104 E : Marketing Management

Unit-I: Basics: Marketing, Market, Marketing Management, Tasks, Philosophies, Marketing Mix, Marketing Program and Marketing Strategy, Marketing Environment - Company's Micro and Macro Environment Interface other functional areas. Unit-II: Market Segmentation: Levels and Bases for Segmentation, Segmenting Consumer Markets, Business Markets, International Markets, Market Targeting - Evaluating Market Segments, Selecting Market Segments - Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods, Estimating Current and Future Demand. UNIT-III: Marketing Programme: Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions, New Product Development, Product Life Cycle. Pricing Products, Strategies, Distribution - Channels, Channel Management Decisions, Promotion Mix - Advertising, Sales Promotion, Public Relations, Personal Selling. UNIT-IV: Consumer Markets: Model of Consumer Behavior, Seven Os Structure, Factors Affecting Consumer Behavior, Stages in the Adoption Process, Industrial Markets Characteristics, Industrial Buyer Behavior, Services Markets-Characteristics, and Strategies. UNIT-V: Marketing Organisation and Control: Types of Marketing Organisation Structures and Factors affecting Marketing Organisation Annual Plan Control, Efficiency Control, Profitability Control and Strategic Control, Marketing Audit, Online Marketing. Suggested Books: 1.Kotler Philip, Keller, Koshy and Jha , 2006, Marketing Management , 12 th Edition, Pearson Education / Prentice Hall of India. 2.Lamb, Hair and Mc Daniel, 2005, Marketing, 8th Edition, Thomson Learning. 3.Rajan Saxena, 2006, Marketing management, TMH. 4.Keith Blois, 2005, Marketing, Oxford University Press. 5.Ramaswamy V.S. Namakumari S, 2006, Marketing Management - The Indian Context, Macmillan India Ltd. 6. Perreault, 2005, Basic Marketing, TMH. 7. Subhas C Jain, 2005, Marketing Planning & Strategy, South Western. 8.Etjel, Walker & Stanton, 2005, Marketing, TMH. 9.David Jobber & John Fahey, 2006, Foundations of Marketing, TMH.

18

1 0 5 / 105 E : Statistics for Management

U nit - I : I ntroduction to Probability: Concepts and Definitions of Probability
Classical. Relative frequency, subjective and axiomatic. Addition and multiplication theorems, Statistical independence, Marginal, Conditional and joint Probabilities. Bayes theorem and its applications. U nit - II : P robability Distributions: Random Variable (RV), Expectation and Variance of a RV Probability function; Continuous and Discrete Probability functions.Discrete Probability distributionsBinomial Distribution, Properties and applications; Poisson Distribution, Properties and applications. Continuous Probability Distributions-Normal Distribution, Standard Normal Distribution, -Properties, applications and importance of Normal Distribution. U nit - III : S ampling Theory : The basics of sampling-Sampling procedures Random and Non-Random methods-Sample size determination - Sampling distribution, Standard Error. Central Limit Theorm. Hypothesis Testing: Statistical Estimation, Point and Interval Estimation, Properties of a good estimator, Confidential interval. Large Sample tests- Test for one and two proportions, Test for one and two means, Test for two S.D.s. U nit - IV : S mall Sample Tests : t-Distribution- properties and applications, testing for
one and two means, paired t-test. Analysis of Variance: One Way and Two Way ANOVA (with and without Interaction). Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit,Test for Independence of Attributes.

U nit - V : C orrelation Analysis: Scatter diagram, Positive and Negative correlation,

limits for coefficient of correlation, Karl Pearsons coefficient of correlation, Spearmans Rank correlation, concept of multiple and partial Correlation. Regression Analysis: Concept, least square fit of a linear regression, two lines of regression, properties of regression coefficients. Time Series Analysis: Components, Models of Time Series Additive, Multiplicative and Mixed models; Trend analysis- Free hand curve, Semi averages, moving averages, Least Square methods.

Suggested Books:
1. Levin R.I., Rubin S. David, 2000, Statistics for Management ,7th Edition, Pearson/PHI.

2. Gupta S.C, 2004, Fundamentals of Statistics, Himalaya Publishing House. 3. Amir D. Aczel and Jayavel Sounderpandian, 2003, Complete Business Statistics, TMH. 4. J. K Sharma, 2004, Business Statistics, Pearson. 5. Anderson R. David, Sweeney J. Dennis & Williams A. Thomas, 2006, Statistics for Business & Economics 9th Edition, Thomson. 6. Gupta, S.C.and Kapoor, V.K: Fundamentals of Mathematical Statistics, Sultan Chand & Sons. 7. Murray R. Spiegel and Larry J. Stephens, 1999, Statistics Mc-Graw Hill International editions, Schaums outline series. 8. Black Ken, 2006, Business Statistics for Contemparary decision making, 4 th Edition, Wiley. 9. Kanji K. Gopal, 2006, 100 Statistical Tests, Sage Publications. 19

106 / 301E : Legal Aspects of Business

Unit - I : Law of Contracts : Definition of Contract and Agreement Classification of Contracts, Essential elements of a valid Contract Offer - Acceptance - Consideration Capacity to Contract - Free consent Legality of Object - Performance of Contract Remedies for breach of Contract - Quasi Contracts. U nit - II : Law relating to Special Contracts : Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee. Sale of Goods Act Distinction between Sale and agreement to sell - Conditions and Warranties. Negotiable Instruments Act Definition and Characteristics of a Negotiable Instrument Definitions, Essential elements and distinctions between Promissory Note, Bill of Exchange, and Cheques - Types of crossing. Unit - III : Companies Act : Definition of company Characteristics - Classification of Companies- Formation of Company - Memorandum and Articles of Association Prospectus Share holders meetings - Board meetings - Law relating to meetings and proceedingsCompany Management - Qualifications, Appointment, Powers, and legal position of Directors Board M.D and Chairman - Their powers. Unit - IV: Consumer Protection Law: In India - Consumer councils - Redressal machinery Rights of consumers - Consumer awareness. Pollution Control Law - Air, water, and environment pollution control - Role of public awareness. MRTP Act Restrictive Trade Practices Unfair Trade Practices. U nit - V : M iscellaneous Laws: Arbitration and Conciliation Act, 1996 arbitrators agreement reference to arbitrators appointment and powers of arbitrators award conciliation,

appointment and role of conciliator settlement and settlement agreement. Competition Law Cyber Laws Law Relating to Intellectual Property Right. Suggested Books: 1. N.D. Kapoor, 1999, 'Elements of Mercantile Law' , Sultan Chand & Co. 2. Akhileshwar Pathak, 2007, Legal Aspects of Business, 3rd Edition, Tata McGraw Hill. 3. K.R. Bulchandani, 2006, Business Law for Management, Himalaya Publishing House 4. V.K. Agarwal, 1988, 'Consumer Protection in India ', Deep and Deep Publications. 5. Dr. Avtar Singh, 1999, Companies Act, Eastern Book Company. 6. PPS Gogna, 2006, A Text Book of Company Law, S. Chand. 7. V. Ramakrishna Raju, 2005, Business Laws and Economic Legislations, Himalaya Publishing House. 8. S.N. Maheswari and S. K. Maheswari, 2006, Business Laws, Himalaya Publishing House. 20

107 / 302E : I.T. Application for Management

Unit - I: An Overview of Business and Information Technology & Systems: Business in the information age, information systems, computer based information systems, trends in IT evolution, types of information systems- Impact of IT on organizations and jobs. Unit - II: Information Technology Infrastructure: Computer Hardware, Software, Managing and Organization of data & information, Telecommunications and networks. The Internet and Intranet. Unit - III: Information Systems Planning and Development: Information Systems Planning and Development Systems Planning, Traditional system development lifecycle (SDLC), alternate methods for system development, dataflow analysis, system development outside the system. Unit - IV: Information Systems Application: Intra organizational Information systems- Functional and Enterprise systems, Information systems to support Business functions, accounting & finance, marketing & sales, production & operations management systems, human resources management system. Inter organizational / Global information systems, Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT). E-Commerce Overview- E-commerce Applications, Virtual Corporations, Business Process Re-engineering concept (BPR). Unit - V: Intelligent Systems In Business: Artificial Intelligence and Intelligent Systems- Expert systems, other intelligent systems, Intelligent Agents, Virtual Reality, Ethical and Global issues of Intelligent Systems. Suggested Books:

1. Turban Rainer and Potter Introduction to Information Technology- John Wiley & Sons, INC. 2. Ralph M. Stair & George W. Reynolds, 2007, Principles of Information Systems, Thomson. 3. Kennth C.Laudon and Jane P. Laudon, 2006, Management Information Systems, Managing the digital Firm, 9th Edition, Pearson Education. 4. ITL Education Solutions Ltd (R & D Wing), Introduction To Information Technology, Pearson Education. 5. Mahadeo Jaiswal & Monika Mital Management Information Systems Oxford University Press. 6. Vikas Gupta, Information Technology Course Kit, Comdex. 7. Effy Oz , 2007, Management Information Systems, Thomson. 8. Barbara C. McNurlin and Ralph H. Srague, Information Systems Management in Practice, Low Price Edition, Pearson Education. 21

I.T. Lab
Unit-1: Introductory concepts of MS-EXCEL spreadsheet: Creating, Naming Saving, Editing and Printing of Worksheets. Data Entry - Manual and Automatic. Formatting cells and Cell referencing. Creating and using formulas and Functions Use of Copy, Move and Paste Options. Unit - I I: Data And Graphical Options : Filling a Series, Sorting data, querying of data. Working with graphs and charts. U nit - III: Advanced Options o f MS-EXCEL: a) Statistical tools use statistical functions such as average, Standard Deviation, ANOVA, etc. b) Financial Tools use of Financial Functions such as NPV, IRR etc. c) Date Functions d) Building Simple Macros. Unit -IV Introduction to MS-ACCESS: Creating a database and tables by different methods- Entering and Editing dataSorting, Filtering and displaying data. Creating & querying using forms. Creating & printing reports and labels. Unit - V: Advanced Options of MS-ACCESS: Creating and Viewing simple applications- Building of Macros- Transfer of data between Excel & Access. Suggested Books : 4. P.K.Vishwanathan, 2003, Business Statistics, An applied orientation Pearson. 5. Levine M. David, Stephan David, Krebbiel C Timothy and Berenson L Merk, 2006, Statistics for Managers using Microsoft Excel, 4th Edition, Pearson / Prentice Hall of India.

6. Albright , 2006, Data Analysis and Decision Making using MS-Excel, Thomson. 7. Ruzbeh J. Bodhanwala, Financial Management using MS-Excel Spread Sheet , Taxmans.

201 / 201E : Human Resource Management

Unit I: Human Resource Management: Gaining a Competitive advantage Responsibilities and Roles HR Departments perform Changing nature of the HRM function Competitive Challenges influencing HRM Meeting competitive challenges through HRM practices HRM and Competency Building HRM and Change Management HR as a Strategic Business Partner - The role of HR in providing Sustainable competitive advantage. U nit II : H uman Resource Process : Objectives and Process Job Analysis and Design -Acquisition and preparation of HR Selection and placement process Types of interviews Effectiveness of Interviews Socialising, Orienting, and Developing Employees. Employee Training Determining Training needs Training approaches Employee Development Job shadowing Employee Development Methods Evaluating Training and Development Effectiveness. Unit III: Managing Careers: Career Development versus Employee development Career Development - Value for the organization and individual Career stages Career Choices and Preferences Holland Vocational Preferences Model The Scheins anchors Myers Briggs Typologies Mentoring and Coaching. Unit IV: Performance Management: An organizational model of Performance Management (PM) Purposes of Performance Management Performance Measures criteria Approaches to measuring performance Performance Appraisal Methods Performance feedback Performance Management.and Pay, Performance Management for Teams. Unit V: Contemporary Issues in HRM: Work Life Balance Diversity Management Talent Management Quality of Work Life - HR issues in Mergers and Acquisitions e-HR Competency Mapping - Employer Branding Employee Branding _ HR Scorecard Whistle blowing Policy Industrial Relations Dynamics Outsourcing Implication of Globalization to HRM Function and Functionaries.

Suggested Books: 1. Bohlander, 2006, Human Resource Management, 10 th Edition, Thomson. 2. Dessler Gary, 2006, Human Resource Management, 10th Edition, Pearson / Prentice Hall of India. 3. Mondy, 2007, Human Resource Management, 9th Edition, Pearson Education. 4. Wayne F. Cascio 2006, Managing Human Resources, TMH. 5. Aswathappa, 2006, Human Resource Management, 4th Edition , TMH. 6. Desimone, 2007, Human Resource Development, 10th Edition, Thomson. 7. Noe A.Raymond, John Hollenbeck, Barry Gerhart and Patrick Wright: Human Resource Management, Tata McGraw Hill. 8. Decenzo A.David and Stephen Robbins Human Resource Management, John Wiley & Sons. 9. Jyothi P. and DN Venkatesh 2006, Human Resource Management, Oxford University Press. 10. VSP Rao 2006, Human Resource Management, Text and Cases, Excel Books. 23

202 / 202E : Business Environment

Unit I : Business Environment and Analysis : Nature, Composition and Scope of Business Environment. Business Environment. Analysis of Indian Economy , National Income, Saving and Investment Components, Industry, Agriculture and Tertiary Sectors, Profile of emerging industries, - IT and Biotech etc. Govt. and Business role of Public Sector in the economy. Unit II : Indian Financial System : Evolution and current structure. Elements of Financial System markets, institutions and environment. R.B.I, Banking and Non-banking Institutions their functions and role in the Money Market. Components of Capital market Primary, Secondary, debt and equity market. Problems and prospects of Indian Capital market. Role of SEBI. Foreign Exchange market FEMA. Unit III : Economic Policies of India : Industrial Environment and Policy Role of SSUs, and MMcs, MRTP and competition Law. Public Sector Reforms and Disinvestments Policy. Foreign Investment Policy, Trading environment and EXIM Policy , Recent trends in Regulatory Frame Work in respect of Insurance, Telecom, Power Sector and Banking.

Unit IV : Liberalisation, Privalisation and Globalisation (LPG) of Indian Economy : Concept of LPG, Adopted Process of LPG in India. Structural reforms, emerging trends and issues of LPG in Indian Economy. Strategic alternatives. Practices of adoption to Globalization Lessons from Europe, China, South East Asia and Other Countries. Emergence and impact of various economic blocks Unit V : Economic Survey and Union Budget : Taxation environment Direct and Indirect Taxes MODVAT, CENVAT and Value added Tax. Current Economic Survey and budget as instruments of indicative planning. Suggested Books : 1. Shaikh Saleem , Business Environment, Pearson Education. 2. Justin Paul, 2006, Business Environment, McGraw Hill Companies. 3. Dutta & Sundaram, 2006, Indian Economy, S.Chand & Co., New Delhi. 4. Misra. S.K., & Puri V.K., 2006, Indian Economy, Himalaya Publishing House, Mumbai. 5. Khan. M.Y. 2007, Indian Financial System, 5th Edition, Tata Mc Graw Hill, New Delhi. 6. Meir Kohn, 2007, Financial Institutions and Markets, 2nd Edition, Oxford University Press, New Delhi. 7. Conklin.D.W., 2006, Cases in Environment of Business International Perspectives, The Ivey Casebook series, Sage Publications. 8. Suresh Bedi, 2004, Business Environment, Excel Books , 1 st Edition, New Delhi. 9. K. Aswathappa, 2006, Essentials of Business Environment, HPH. 24

203 / 203E : Financial Management

U nit I : T he Finance function : Nature and Scope. Evolution of finance function The new role in the contemporary scenario Goals of finance function maximizing vs. satisfying (School); Profit vs. Wealth Vs. Welfare ; the agency relationship and costs The new debate on maximizing Vs- satisficing. Wealth maximization and Risk-Return trade off. U nit II: T he Investment Decision: Investment decision process- Project generation, project evaluation, project selection and project implementation. Developing Cash Flow Data. Using Evaluation Techniques Traditional and DCF methods. The NPV vs. IRR Debate. Approaches for reconciliation. Capital budgeting decision under conditions of risk and uncertainty; Measurement of Risk Risk adjusted Discount Rate, Certainty Equivalents and Beta Coefficients , Probability tree approach

Sensitivity analysis. U nit III: T he Financing Decision: Sources of finance a brief survey of financial instruments. Concept and financial effects of leverage. The capital structure decision in practice: EBIT EPS analysis. Cost of Capital: The concept Average vs. Marginal Cost of Capital. Measurement of Cost of Capital Component Costs and Weighted Average Cost. The Dividend Decision: Major forms of dividends Cash and Bonus shares. The theoretical backdrop Dividends and valuation; Major theories centered on the works of Gordon, Walter and Lintner The basic dividend theorems for valuation. Dividend policies of Indian Companies. U nit IV: C urrent Assets Management : Concepts and characteristics of working capital. Factors determining the working capital. Estimating working capital requirements. Working capital policy. Management of current assets Cash, Receivables and Inventory. Cash budget, Receivables policy, Credit terms Financing current assets Customers credit. Short term bank finance Bank norms for working Capital financing. Unit V: Corporate Restructures: Corporate Mergers and acquisitions and take-overs Types of Mergers Economic rationale for Mergers, motives for mergers, Financial Evaluation of Mergers different approaches for valuation.. Corporate Value based management systems Approaches Principles of good corporate Governance. Suggested Books: 1. Richard A Brealey et al., 2007, Principles of Corporate Finance, Tata McGraw Hill 2. Gitman.L.J., 2006, Managerial Finance, 11th Edition, Pearson Education. 3. Brigham, E.F. and Ehrhardt.M.C.,2006 , Financial Management Theory and Practice, 10th Edition, Thomson South-Western. 4. Vishwanath.S.R., 2007, Corporate Finance: Theory and Practice, 2nd Edition, Response books, Sage Publications. 5. Bruner.R.F.,2007, Case Studies in Finance, 5th Edition, Tata McGraw Hill, New Delhi8. 6. Prasanna Chandra, 2006, Financial Management Theory and Practice, 6 th Edition, Tata McGraw Hill. 7. I.M. Pandey : Financial Management, Vikas Publishers.

25 204 / 204E : MARKETING RESEARCH Unit I: Meaning and importance of marketing research: Marketing information system Marketing decision support system. Research design Introduction to design of experiments Exploratory, causative, conclusive and experimental designs. Unit II: Marketing research process : Sources and methods of gathering marketing information - Respondents, Experiments, Simulation (as a source of Data Generations) and Panels. Measurement and scaling - Concept of measurement and scaling Types of Scales Nominal , Ordinal, Interval and Ratio Scales - Thurstone's, Likert's, Guttman's, Semantic differential, Attitude scales. Reliability and validity of a scale. Unit III: Decision Making Tools: Decision Theory-Decision making under certainty, Risk, uncertainty, Criteria of Decision making-Pessimism, Realism, Optimism, Regret, Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI. Utility as a criteria of Decision Making. Decision tree analysis - Decision Tree- Sequential decision making Design of questionnaire- Should design Five to Six Questionnaires covering different areas of Business, interview schedule, Sampling and Sample size determination. Unit - IV: Non-Parametric Statistics in Research: McNemar, Sign Test One and Two samples, Run test, Wilcoxon Matched pairs test, Mann-Whitney, Kolmogorov Simronov, Kruskal Wallis tests. Markov Analysis- Brand switching and loyalty, Transition probability matrix, Steady state probability. Unit V: Multi-Variate analysis: Multiple Regression (Numerical with two independent variables) Cluster analysis- Objectives, Concept, Cluster analysis Model, statistics associated with Cluster analysis, Conducting Cluster analysis and determination of number of Cluster, applications. Factor analysis- Objectives, Concept, Factor analysis Model, statistics associated with Factor analysis, Conducting factor analysis and determination of factors, applications. Discriminant (linear two group) analysis- Objectives, Concept, Discriminant analysis Model, statistics associated with Discriminant analysis, applications.

MDS- Objectives, Concept, Statistics and terms associated with MDS, Conducting MDS, Determination of Number of dimensions, labeling the dimensions, Assumptions and limitations of MDS. Conjoint analysis concepts, Statistics associated with conjoint analysis, Selection of the procedure and conducting analysis, Assumptions and limitations. Research report - preparation - and presentation - Oral and written presentation. Suggested Readings: 1. Malhotra, K.Naresh, 2005, Marketing Research- An applied orientation, 4th Edition, Pearson education / Prentice Hall of India. 2. Burns and Bust 2006, Marketing Research, 2nd Edition, Pearson. 3. Green E. Paul, Tull S.Donald & Albaum, 2006, Gerald: Research for Marketing Decisions-PHI, 6th Edition, PHI. 4. Zikmund , 2006, Exploring MR, Thomson, 9th Edition. 5. Cooper R. Donald and Schindler S. Pamela, 2006, Business Research Methods, 9 th Edition, McGraw Hill. 6. Saunders.M Lewis P & Thornhill A, 2005, Research Methods for Business Studies, 3rd Edition. PearsonEducation, 26

205 / 205E : Operations Research U nit - I: I ntroduction to OR:

Origin, Nature, definitions, Managerial applications and limitations of OR. Linear and NonLinear, Integer, Goal [Multi-Objective] and Dynamic Programming Problems Emphasis is on Conceptual frame work-no numerical problems].Linear Programming: Mathematical model, Formulation of LPP, assumptions underlying LPP, Solution by the Graph, Exceptional cases. U nit - II: S olution to LPP Simplex Method: (Maximisation and Minimisation) Degeneracy, Dual: Dual formulation, Solution of dual, Economic interpretation of dual, and Sensitivity analysis. U nit - III: T ransportation Problem (TP): Mathematical model, IBFS using northwest corner rule, Row and Column Minimum methods, Matrix minimum method(LCM) and Vogel's approximation method, Unbalanced TP, Degeneracy, Optimality Test and Managerial applications. Assignment Problem (AP): Mathematical model, Unbalanced AP, Restricted AP, Travelling salesman problem, Managerial applications of AP and TSP. U nit - IV: N etwork Analysis: Network fundamentals- scheduling the activities -Fulkersons Rule CPM- earliest and latest

times -determination of ES and EF in the Forward Pass-LS and LF in backward passdetermination of Critical Path, Crashing, time cost trade off. PERT-Beta Distribution, probabilistic models, Calculation of CP, resource analysis and allocation. Network flow problems, Maximum flow- Minimum cut theorem.Ford and Fulkersons Algorithm for obtaining Maximum flow. Spanning Tree, Minimal spanning tree. U nit - V: Q ueuing Theory : Concepts of Queue/Waiting Line - General structure of a Queuing system-Operating characteristics of Queues, deterministic Queuing models -Probabilistic Queuing Model Cost Analysis - Single Channel Queuing model - Poisson arrival and exponential service times with infinite population. Game Theory: concepts, saddle point, Dominance, Zero-sum game, two, three and more persons games, analytical method of solving two person zero sum games, graphical solutions for (m x 2) and (2x n) games. Simulation: Process of simulation, Applications of simulation to different management problems. Suggested Books: 3. N.D. Vohra, 2001, Quantitative Techniques in management, Tata Mc-graw Hill, 2nd edition. 1. Barry Render, Ralph M. Stair,Jr. and Michael E. Hanna, 2007, Quantitative analysis for management, 9th Edition , Pearson / PHI. 2. A. Ravindren, Don T. Phillips and James J. Solberg, 2000, Operations Research Principles and Practice, John Wiley and Sons, 2nd edition. 3. J.K. Sharma, 2005, Operations Research Theory and Applications, Macmillan. 4. Pannerselvam, R, 2006, Operations Research, 3rd Edition, PHI. 5. Hamdy A. Taha, 2002, Operations Research -An introduction, Pearson Education, 7th Edition / Prentice Hall of India. 27

206 / 401E : Operations Management

U nit - I : I ntroduction to Operations Management:
Definition of Operations Management ,evolution of Production Management as Operations Management.- Role of Operations Management in total management System- Interface between the operation systems and systems of other functional areas.Production Planning and Control: Basic functions of Production Planning and Control, Production Cycle - characteristics of process technologies. Project, Job Shop, Assembly and Continuous - Inter Relationship between product life cycle and process

life cycle.

Unit II: Scheduling and control of production operations: Control procedures and devices. Product sequencing: Sequencing of products in multiproduct multi-stage situations - Plant Capacity and Line Balancing.Plant layout -different types of
layouts. Location and the factors influencing location.Maintenance Management: Objectives Failure Concept, Reliability, Preventive and Breakdown maintenance, Replacement policies

Unit - III: Quality control: Standards and specifications, Quality Assurance and Quality Circles Statistical Quality Control Control Charts for Variables- Average, Range and S.D., Control charts for Attributesfraction defective and number of defects, Acceptance Sampling Plans, OC Curve Work Study, various techniques in the Methods Study for identifying the most appropriate method. Work measurement - its uses and different methods, computation of allowance and allowed time. Unit - IV : Materials Management:
Need use and importance of Material management-Materials Requirement Planning-Materials BudgetingTechniques for prioritization of materials-Sources of Supply of Materials -election, evaluation and Performance of suppliers-make or buy decisions and its implications under various circumstances Vendor rating - determinants of vendor rating

Unit - V : Stores Management :

Objectives of Stores Management Requirements for efficient. Management of Stores - safety stock Inventory Control - Different Systems of Inventory Control, Types of Inventory. Costs - Systems of inventory control ABC, VED and FNSD analyses. Value Analysis Importance in cost reduction concepts and procedures.

Suggested Books: 1) Stevenson J. William, 2007, Operations Management, 9th Edition, TMH.
2) Hanna, D.Mark & Rocky Newman, W, 2001, Integrated Operations Management-Adding value for Customers, PHI, 3) Aswathappa K. and Sridhara Bhat, 2003, Production and Operations Management, Himalaya Pub. House. 4) Lee J. krajewski and Larry P.Ritzman, 2007, Operations Management strategy and analysis, 9th Edition, Pearson Eduction / Prenctice Hall of India. 5) Everett.Adam, Jr. and Ronald J. Elbert, 2003, Production and Operations Management Concepts, Models and Behaviour, 5th Edition, PHI. 6) Edward M. Knod and Richard J. Schonberger, 2001, Operations Management meeting customers demands, Mc

Graw hill international, 7th Edition. 7) Kanishka Bedi, 2005, Production and Operations Management, Oxford University Press. 8) Chary, S.N, 2003, Production and Operations Management, Tata McGrawhill,2nd Edition. 9) Heizer Jay & Render Barry, 2007, Operations Management, Pearson Education, 8 th Edition. 10) Russel S. Roberte, Taylor W. Bermara, 2005, Operations Management, 5th Edition, Wiley. 1) Gaitter Normal & Frazier, 1999, Operations Management, 9th Edition, Thomson. 2) Klassen D Robert and Menor J. Larry, 2006, Cases in Operations Management, Sage Publications.

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207 / 402E : TECHNOLOGY AND BUSINESS

U nit - I : I ntroduction to E-Business : E-Business an Introduction Differences between e-business & e-commerce Types of ecommerce (B2C, B2B, C2C, B2G) status, benefits & limitations of e-commerce. Beyond ecommerce: Intelligent e-business, problems with conventional e-business systems, customer centricity and operation excellence in planning and execution. Unit - II: E-Marketing and Advertising: E-Marketing Overview of Electronic marketing structure, Business models of electronic marketing, Electronic intermediaries, Electronic departmental stores, Consumer perspective model. Web Advertisement- Advertisement in e-commerce, Advertisement methods, Advertisement strategies, Economics & Effectiveness of Internet advertisement. Unit - III: Electronic Payment Systems: Electronic Payment Systems- Types of EPS, e-cash, e-cheques, smart card, credit card, electronic wallet, debit card. Security schemes in Electronic Payment Systems. Unit - IV: Customer Relationship Management: Customer Relationship ManagementFundamentals of CRM, call center as hub, centralized customer support. e-commerce relationship among traders and partners, e-business infrastructure, Online banking, e-procurement, e-marketing, e-Auctions, e-Publishers, Digital documentation. Unit - V: Ethical, Legal & security issues in e-business: Legal and ethical issues- an overview, protecting privacy, protecting IPR, taxation & encryption issues, consumer and seller protection in EC, Managerial issues. Securing the ebusiness- Need of Security, potential exposures: Virus, Hacking, Spoofing and Sniffing, Line tapping and data mining. Designing for Security physical security, user names and passwords, securing data and securing code. Legal frame work in India. Suggested Books: 1. H. Albert Napier et al., 2007, Creating a Winning E-Business, Thomson. 2. David Ferries and Larry Whipple, Building an Intelligent E-Business, PHI. 3. Efraim Turban, Tae Lee, David King & H. Micheal Chung, Electronic Commerce A

Managerial Perspective Pearson Education Asia. 4. Ravi Kalakota & Andrew Whinston, Electronic Commerce a Managers guide, Pearson Education Asia. 5. Randhiv Mehra, Getting to Transformation- A Managers Guide Macmillan India. 6. Gary P. Schneider, Electronic Commerce, Fourth Edition, Thomson Course Technology. 7. CSV Murthy, e-commerceConcepts, Models & Strategies, Himalaya Publishing House. 8. Papazoglon P. Michael and Ribbers Pieter M.A., 2006, e-business Organisational and technical foundations, Wiley. 9. Kalakota R, 2006, E-Business Road help for Success, Pearson Ed. 10. Kaulesh K. Bajaj and Debjani Nag , E-Commerce, The cutting Edge of Business- 2nd Edition-TMH.