Proposed Course Structure For Bachelor of Business Administration (B.B.A) Regular Course 1 Semester
Proposed Course Structure For Bachelor of Business Administration (B.B.A) Regular Course 1 Semester
Proposed Course Structure For Bachelor of Business Administration (B.B.A) Regular Course 1 Semester
1st Semester
Papers :
1. Business Mathematics
2. Communicative English
3. Business Accounting
4. Business Economics
5. Business & Industrial Organisation
2nd Semester
1. Principal of Management
2. Organization Behaviour
3. Business Communication
4. Business Statistics
5. Fundamental of Computers
3rd Semester
1. Material and Production Management
2. Human Resource Management
3. Marketing Management
4. Financial Management
5. Legal Aspect of Business
4th Semester
1. Computer Application in Management
2. Research Methodology
3. Management and Control of Cost
4. Entrepreneurship
5. Business Environment
5th Semester
1. Corporate Taxation
2. Business values & Ethics
3. Fundamental of Operation Research
4. Management Control Technique
5. Management Information System
6th Semester
Candidates will be required to opt any one group comprising two papers of the followings :
Group A : Marketing Managment
Paper : I Advertising and Sales management
Semester IV
Paper I : Computer Applications in Management
1. Ms Word : Opening, Creating , Saving a Document, Editing, Finding, and
Replacing text, Using the Interface (Toolbars and Menus). Spell Check
feature, Autocorrect feature and Grammar facility . Formatting text,
Formatting a Document and Autoformat feature. Adding Borders,
Header and Footer.
2. MS Excel : Concept of work book, Creating opening and saving a
workbook and organization of workbook. Data entry in cell, Selecting
copying/ Moving Data in a worksheet or to different worksheet. Using
the interface (Toolbars and Menus ). Formatting and calculations .
Creating embedded charts using chart wizard.
3. Power point : Business presentations and their advantages. Creating a
presentation. Enhancing a presentation: Adding graphics and other
objects; Setting transition.
4. Foxpro Programming : Concept of programming and FOXPRO 9
command file , creating and editing a command file, Running a
command file , Creating report and Label.
5. Introduction to Network and Internet :Concept of Network and their
types , need and advantage of Networking, Sending E-mail, Receiving E-
mail, web serfing.
The total marks of 80 will be divided into two parts as :
1. Theoretical exam – 40 marks
2. Practical - 40 marks
Practical exam will be conducted by two examiners – One internal and the
other external . External examiners will be appointed from outside the
university .
Paper II : Research Methodology
Meaning importance of research in management, defining the research
problem and research objectives. The Basic research process- an overview.
Exploratory and conclusive research. Source of Data primary and Secondary .
Sampling Technique- use of probability and non-probabilistic samples. Method
of data collection –survey v observation method. Process of editing and
tabulation of data . Significance of cross tabulation. Report writing – report
format, characteristics of good report.
Book
Research methodology Methods and techniques – C.R. Kolhari.
References :
1. Business Environment – Francis cherunialm
2. Business Environment for strategic management – K. Aswathapa
3. Business policy and Environment- K.G.. Ghose & G.K. Kapoor
4. Economic Environment of Business – M. Adhikary
5. Economic Environment of Business – V.r. Garg.
Semester V
Paper I : Corporate Taxation
1. Taxation and its implication for the growth of business activities.
2. Types of taxes and their main features. Direct and indirect Taxes : Income
Tax, Corporate Tax, Excise Tax , Custom Duty, Wealth Tax, Sales Tax.
3. Taxation and choice of the form of business organization .
4. Objective of Tax Planning in Business .
5. Taxation and Financial investment and dividend decision of a firm.
6. Tax incentive Schemes of the government of India for growth of business.
Paper II : Business values & Ethics
1. The need of discussion on ethics and morality in organizational context.
2. Organizational consciousness and social consciousness
3. Ingraining ethical process in life and work
4. The philosophy of decision making and profit in business . Profit as a
vehicle of organic growth.
5. Leadership character : Ethical dimensions , meaning and purpose of
leadership. Leadership character with leadership behaviour: Attribute
and character flows of a leader . profile of charismatic leader –
Overview. Character and centered leadership style: Indian insights
6. Ethical response to make reality
7. Passion for service to customers vs organizational excellence .
Book
1. Business Ethics :- David Stewart
2. Ethics in Management – S. K. Chakraborty .
Paper III : Fundamentals of Operation Research
Theory of Optimisation, Linear Programming : Formulation of problems ,
Graphical Method, Simplex method – Maximization and minimization
Transportation Models , Balanced and un balanced models of transportation :
North –West corner method, Row Minima Method , Column Minima method,
Matrix Minima method , Vogal Approximation Method , MODI method.
Assignment Models : Balanced and Unbalanced assignment method,
Hungarian Method.
References :
1. Operation Research by Kanti Swarup – P.K. Gupta and man mohan
2. Operation Research and statistical Analysis – P.K. Gupta and Man Mohan
Text Book
1. Management Information System – W.S. Jawadakar
2. Information system for modern management- Mudic, R.G & Rose J.E
3. Management Information System – Bluementhal
Semester VI
Candidate will be required to opt any one group comprising two
papers of the following :
Group A : Marketing Management
Paper- I Advertising and Salesmanship
1. Selling- meaning and significance . Qualities of a successful salesman
2. Psychology in selling , selling process. Presentation and demonstration.
Overcoming objectives of the customers .
3. Organisation of the sales department. Sales manager and its functions.
4. Recruitment , selection and training of salesman
5. Sales promotion,- objective and need.
6. Advertising – meaning , purpose and functions of Advertising media and
their relative merits and demerits.
7. Preparation of Advertising copy and layout.
Paper II : Consumer behaviour
1. Meaning and significance of consumer behaviour. Consumer Behaviouor
as n interdisciplinary science.
2. Consumer Decision making . Three views of Consumer Decision making
major components of a Decision making Model.
3. Influence of individual variable on personality . Perception , learning ,
Attitude,and their applications .
4. Influence of Environment Variables on Consumer Behaviour.
5. Consumer protection and Consumerism in India.
Group B Human Resource Management
Paper I : Human Resource Development
1. Human Resource Development: Concept of development , Meaning and
Concept of HRD, Understanding of the role of DRD in Organizations.
2. Training & Development – Planning , Techniques , Evaluation of Training,
Effectiveness, Development Methods .
3. Appraising and rewarding people : Difference between Merits rating,
Performance. Appraisal Potential Appraisal , Latest techniques of Appraisal
,self appraisal , its nature , purpose and methods.
4. Designing organizations : Structuring the organisation , restructuring,
Downsizing, multiskilling , Business process , Re-engineering, Bench
marking , introducing change, change agents and their role, Designing jobs:
Job Rotation, Job Enlargement, Job Enrichment, Job analysis, Job
Description.
5. Problem faced by the HR Managers: Method for motivating people,
Retaining people and increasing the return and investment on employee.
Paper II : Industrial Relations
1. Concept and Scope of Industrial Relations, Major indications of Industrial
Relations . Absenteeism , Grievance , Lockouts , Strikes, Turnover and
Discipline .
2. Industrial Disputes in india- Meaning, form , Causes and Consequences
of Disputes .
3. Grievances- Meaning Causes, Grievance handing Procedures.
4. Trade unionism – Objectives, Problems of Trade Union, Concept of
Collective . Bargaining and its Importance in Industrial Disputes .
5. Worker’s Participation in Management- Different Form of Worker’s
Participation and its Significance.
Group C
Paper I : Securities & Securities Market.
Financial Market : Concept of Capital Market & Money Market and their
Functions
Instruments of Financial Market :
Bonds , Stocks , Convertible securities , organized security market over
the counter, market trading arrangements, efficient markets, regulations
of securities markets.
Risk and Return :
Risk classification, systematic and un systematic risk measurement,
standard deviations , variance , regression equation , correlation
coefficient , probability distributions, statistical methods .
Bond analysis, bond selection, common stock analysis , earning
analysis ,
Technical analysis, fundamental analysis, efficient market theory
Portfolio Management.
Diversified portfolios , investment performance evaluation , mutual
funds
References :
Investment Management : Singh Preti
Investment Management : Bhalla , V.K.
Security Analysis : Graham Dodd, Cottle.
Paper II : International Finance
Introduction
Nature and scope of International Finance, Importance of the
study of International Finance, International Finance and Domestic
Finance , An Overview of International Trade & Finance .
International Trade and Finance
Modes of International Trade and Balance of Payments , Current
Account, Transactions, Capital Account Transactions , Official reserve
account , sectoral independence , International Independence , domestic
and foreign trade , components of international Finance system , Foreign
exchange market, International currency .
Exchange Rate Mechanism
Exchange rate Quotation , Exchange Rate Determination in spot
market, Factors Influencing exchange rate , exchange rate theories –
purchasing power parity (PPP) , Interest rate parity, method of
forecasting foreign exchange rate
International Financing Decision
Overview of International Financial Market, Instruments , Cost of
Capital and financial structure.
Books :
International Finance – Theory and practice – V.A.Avadhani
International Financial Managment- V Sharan.