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    # 20th August # Sudeep Chawla, Category Head - New Construction, Pidilite - 5:30PM ## Title - Topic: Mr. Bachchan and The Art of IMC Maintenance

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    Asmita Verma
    Sudeep Chawla is currently the Category Head of New Construction at Pidilite Industries Limited, where he is building the company's waterproofing category. He has over 15 years of experience in brand management, marketing communications, and innovation at Mondelez International and Pidilite. In his free time, Sudeep enjoys writing poetry, dancing, and sketching.

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    # 20th August # Sudeep Chawla, Category Head - New Construction, Pidilite - 5:30PM ## Title - Topic: Mr. Bachchan and The Art of IMC Maintenance

    Uploaded by

    Asmita Verma
    28 views2 pages
    Sudeep Chawla is currently the Category Head of New Construction at Pidilite Industries Limited, where he is building the company's waterproofing category. He has over 15 years of experience in brand management, marketing communications, and innovation at Mondelez International and Pidilite. In his free time, Sudeep enjoys writing poetry, dancing, and sketching.

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    20th August

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    Sudeep Chawla is currently the Category Head of New Construction at Pidilite Industries Limited, where he is building the company's waterproofing category. He has over 15 years of experience in brand management, marketing communications, and innovation at Mondelez International and Pidilite. In his free time, Sudeep enjoys writing poetry, dancing, and sketching.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views2 pages

    # 20th August # Sudeep Chawla, Category Head - New Construction, Pidilite - 5:30PM ## Title - Topic: Mr. Bachchan and The Art of IMC Maintenance

    Uploaded by

    Asmita Verma
    Sudeep Chawla is currently the Category Head of New Construction at Pidilite Industries Limited, where he is building the company's waterproofing category. He has over 15 years of experience in brand management, marketing communications, and innovation at Mondelez International and Pidilite. In his free time, Sudeep enjoys writing poetry, dancing, and sketching.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    # 20th August

    # Sudeep Chawla, Category Head - New Construction, Pidilite - 5:30PM ## Title -


    Topic: Mr. Bachchan and The Art of IMC Maintenance

    Passionate about story-telling, building brands & categories and perfecting human connections.

    I have been able to gather leadership as well as individual contributor experiences in sales and
    marketing domains in the last 15 years. After spending 10 years at Cadbury/ Mondelez wooing
    consumers to consume treats , I am pursuing an exciting journey at Pidilite Industries Ltd.
    where I am building a category with unique B2C-B2B as well as product-service mix.

    Domain experience:

    Brand Management: Defining brand strategy road map for a brand while delivering P&L targets
    of top-line & bottom-line

    Brand equity & communication: Defining core values/ equity elements and architecture for a
    brand, Integrated Marketing Communication development in close co-ordination with
    Consumer insights & research teams, Creative agency, Media planning & buying teams.

    Innovation pipeline & delivery: Developing & delivering brand innovation/ renovation
    sufficiency in line with brand strategy road map by following the innovation funnel processes
    while leading cross-functional team comprising of colleagues from Sales, Supply Chain,
    Procurement, Finance and R&D.

    Building highly cohesive cross-functional teams that work together to cerate magic!

    Outside of work, I indulge in writing Hindi poetry, Fusion dancing and Pencil sketching

    Education
    - Punjab Engineering College - B.E, Electronics and Electrical Communication - 1999-2003
    - FMS Delhi - Marketing - 2004-06

    Work Ex
    - Tata Consultancy Services - Assistant System Engineer - 2003-04
    - FMS Delhi -General Secretary, MSA - 2005-06
    - Mondelez International
    - ASM,UP - 2007-08
    - ASM, Delhi - 2008
    - Brand Manager (CDN & Gems) - 2009
    - Brand Manager (Kids Portfolio) - 2010-11
    - Category Manager (Choclairs) - 2012-14
    - Branch Sales Manager, (Delhi, Punjab, Haryana, HP&JK) - 2014-15
    - Pidilite Industries Limited
    - Chief Marketing Manager - 2016
    - Category Head, New Construction - 2016-Present
    - Building New Construction Waterproofing category in India. The role span includes portfolio
    P&L management, innovation pipeline & delivery, consumer marketing, influencer marketing
    and category activation; all of this towards adoption of modern waterproofing techniques &
    products during any new construction in India. At the heart of these business delivery
    parameters is the role of mentor and guide to a team of product managers, digital & PR
    manager and influencer marketing managers.
    - Additionally, being a part of Division Leadership Team makes me responsible for creating the
    right strategy-culture mix for the business.

    # Pidilite
    Pidilite Industries Limited is an Indian adhesives manufacturing company. It manufactures
    products which can be segmented into consumer products: art materials and stationary; food
    and fabric care; car products and adhesives and sealants; and specialty industrial products:
    industrial adhesives; industrial pigments; industrial and textile resins, leather chemicals,
    construction chemicals and other industrial chemicals.

    Pidilite markets the Fevicol range of adhesives. Its other brands are FeviKwik, Dr. Fixit, Roff,
    Cyclo, Ranipal, Hobby Ideas, M-seal and Acron.

    Pidilite’s corporate office is located in Andheri (East), Mumbai. The company has manufacturing
    facilities at various locations across India, including in Mahad, (Maharashtra); Vapi, (Gujarat);
    Baddi and Kala Amb, both in (Himachal Pradesh).

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