Saurabh Pandey

Mobile: +91-9978968395 Email: [email protected] Addressee: - Shree Ram Krishan Villa , Near Charkop Bus depot , kandivali ( W) Date of Birth/Gender: - 31/12/1983 - Male

PROFILE
Senior level marketing, sales and advertising professional with seven years integrated marketing, brand positioning, creative production, digital marketing and corporate brand management experience. Collaborative team player with excellent interpersonal communication skills, passionate attention to detail and an ability to manage multiple projects.

KEY SKILLS
Marketing & Branding Business & Brand Consulting BTL - Brand Activation & visibility Business Development Corporate Sales / Retail Sales Customer Relationship Management Digital Marketing Digital Marketing & Interactive Strategy Search Engine Marketing and Optimization Social Media Marketing Web Design and Development Integrated Media Campaign Planning Digital Analytics Contract Analysis and Negotiation Building Sales Strategy Presentations and Public Speaking Sales Collateral & Support Strategic Planning Marketing & Sales Rural Activation New Product Design and Development Vendor Management

CORE COMPETENCIES
Marketing Management Generating business growth through client acquisition, increasing sales volume and by driving sales through effective prospering techniques Cultivating and nurturing relationships with clients to provide product and service information, including features, advantages and profitability, as well as to ensure repeat business Selling interactive/traditional marketing solutions to further develop effective traditional/online advertising plans Creating Materials to showcase company capabilities and provide new leads to increase business

Developing the entire sales and marketing strategy for the company Supervising Marketing strategies for account with combined monthly billing Directing & Supervising the execution of marketing events Leading terms in partnering with top marketing vendors to bring services to client Liaising between clients and internal teams to communicate client expectations/guidelines Managing vendor relations, budget, production, timelines and project from inception to completion

WORK EXPERIENCE:
Sr.No 1 Company Name & Location Ambest Media (Santacruz, Mumbai) 60 ML, Foetus Creative & Brand Veda (Vashi, Mumbai) Reliance Industries Limited (RCP, Ghansoli, Mumbai) Arya Communications Pvt Ltd (Ahmedabad) Designation Manager Marketing & Sales Head - Marketing & Sales Duration Oct 2012-Aug 2013

Oct 2009 Oct 2012

Executive- Retail & Store Operations (Reliance Retail Format Store Branding & Operations) Engineer- Communication Group

July 2007- Sep 2009

August 2006- June- 2007

PROFESSIONAL EXPERIENCE:
Ambest Media Business Development Manager Oct-2012 Aug-2013

Developed the complete marketing & sales strategy for the company. Helping in recruiting Sales executive for the company. Headed a team of 4 sales executive and helped them to achieve their individual target. Planning & budgeting different Marketing plan as per the client requirement and presenting it to the client. Independently developed a business of Rs approx 40 lakh during first six months. Headed all the projects completely & executed the work nicely, coordinating with different vendors. Handled various Search Engine optimization, Search engine marketing & social Media campaigns for various clients. Heading also a team of SEO executive, content writer and coordinating with the Design team to execute the online campaign successfully. Also worked as a client servicing manager and help them executing their work satisfactory. Handled the clients like Johnson & Johnson, Future group, Mediatronics, lokmanaya foundation etc. Conceptualising, building and managing the organisation"s Social Media strategy and help in building its online brand .Looking after Online reputation as well Conceptualising, implementing and managing the organisation"s online campaigns including SEM, Banner, Display and Email. Managing all Email Marketing and SMS campaigns, including Newsletters. Analyzing website traffic and online campaign results and ROI, and recommending new marketing opportunities using new innovative techniques ( Handled Many Search Engine Marketing & Display campaigns across different search Engines and available display networks . Managing client budget from 12 lakh to 18 lakh annually Oct 2009 Oct 2012

60ML, Foetus Creative & Foster Media

Head- Marketing & Sales

Responsible entirely for developing a complete Sales & marketing Plan for the Company. Handled a team maximum of 6 sales & marketing guy Managed over more than 100 customer accounts and done approximately more than 2 Cr. of Business in approximately 3 years Made a very Strong network of Vendors across Maharashtra & Gujarat Worked with the Top Brands in India. Generated business from clients like HDFC, Bank Of Baroda, Punjab & Maharashtra cooperative bank , Mitashi, Wockardth, SG cricket, Fast Track etc Handled various BTL activations such as In store & Outdoor Branding includes Signage, lollypops, merchandising ,Mall Activation, Road Shows, Fashion Shows, Informational & directional Signage. Web projects: - Web development, SEO & SEM Projects. Brand Communication Design includes marketing & sales collaterals such as brochures, leaflet, newspaper design , hoarding design etc Also fetched many SMEs clients across India Developed some of the international clients as well. Making Digital marketing strategies for the client and implementing it in suitable platforms Handled Many Search Engine Marketing & Display campaigns across different search Engines and available display networks

Reliance Industries Limited

Executive- Retail Store Operations (Branding & Retail operations)

Oct 2009 Oct 2012

Responsible for looking after the retail store operations. Was a part of Store Rollout team looking after all the operations & branding related Issues. Was responsible for In-store branding like directional signage, information signage etc. Also looking for Outdoor branding such as Outdoor Main store board. Coordinating with the marketing team of reliance retail & analyzing of the issues. Initial Planning of the new store as per the company outlet guidelines Also coordinating with different advertising companies Coordinating with different vendors Also a part of Mumbai Indians team looking after the operations of the ticketing system Part of the HO team that launched first 40 stores across india Aug 2006 June 2007

Arya Communication Pvt Ltd

Executive- Communication Operation Group

Responsible for looking after BTS installation at all the Mobile Networks Was looking after Line of Site Survey. Programming of BTS installation at the Mobile towers Doing other technical Assessment for finding a suitable site for the mobile tower Working with the team of vendors for all the hard ware installation at the mobile site Worked with clients like Radio Mirchi , Reliance Communication and many more telecom clients

Some of the Main Projects handled so far: HDFC Rural Activation Loan Against Gold, Pan Gujarat , News paper inserts across Gujarat Bank of Baroda Bank Indoor & Outdoor Signage , Fabrication & installation across Gujarat PMC Bank: - Designing of various marketing creative. Also done Acrylic lollypop installation Across Maharashtra BSNL:- Road show activation for the BSNL 3g Services across Gujarat Johnson & Johnson (orthopaedic department ) :-Save water campaign across India Lokmanaya Trust: - Complete Indoor & Outdoor Branding at Pune hospital The Learning Curve: - Complete marketing activations across Mumbai & Pune. Looking after 4 branches Approximately 30 Web design projects & Various online brand building activations My Kukoo: - Entire developed the marketing strategies, designing of marketing collaterals, In store & outdoor branding for a restaurant based in kochi (Kerala). This was done for an international client based in DUBAI Handled Complete Election campaign for MR R S RATHEE in last Vidhan Sabha Election 2009 Delhi . Looked after entire online & Offline Promotions

Certifications
Qualified Google Ad word Professional in display Advertising Qualified Bing Accredited Professional Inbound Certified by Hub Spot Academy, USA Certified Social Media Marketing professional by V Skills ( Govt of India Undertaking) & Digital Vidya Currently doing certification in digital marketing by IAMAI Studio Certified Professional by double rich media ( powered by Google) Quality assurance professional by double rich media (powered by Google) Has successfully completed the assignments on Bing technical Digital Marketing & Sales Specialist-Digital Marketing by Microsoft Partner Network Has successfully completed the Digital Academy by Microsoft

TECHNICAL SKILLS MANAGING DIGITAL MARKETING CAMPAIGNS Web Experience Management using Adobe Experience Manager Understanding Analytics of the campaign using Adobe Analytics Strategizing Social media campaign using Adobe Social Analyzing how our media is performing, along with tools to both accurately forecast and continually optimize digital media mix campaign using Adobe Media Optimizer Initial Testing & Targeting of the Digital Marketing Campaign mix using Adobe Target and help in generating the required results Understanding customer habit and preferences using Adobe Campaign

TECHNICAL SKILLS Basic Level understanding of programming languages like HTML, CSS, PHP, Flash, JavaScript Basic Level understating of software programming like dream viewer, Photoshop & illustrator Good Understanding of softwares like Omniture, Google analytics , tweet deck , crowd puller & hoot suite etc

OTHER ACTIVITIES: Invited as an Judge in STATE LEVEL IDEA presentation VPIDEA2012 at Baramati Attended a Programme on Sales & Marketing by Mr Jagd ish Joshi ( Businessman ki paathsala) Attended many Web seminar by NEN Global on various Business Topics Done a research on Outdoor Communication & Print Advertisement wherein I have studied more than 100 + hoarding designs Done a research on Print advertisement wherein I have studied more than 100 + News paper & magazine designs Given a Lecture on Digital marketing at Baramati MBA College & some health Sector Organization. Attended Lead without title programme by ROBIN SHARMA in Bangalore Also working with some NGO like Smile foundation, India Against Corruption, Untouchable Dreams

Educational Qualification
BE (EXTC) From Pune University with First Class- 2006 Pass Out Class X11 From K V Ongc Baroda (CBSE) board with First Class -2001 Pass Out Class X from K V Ongc Baroda (CBSE) board with First Class- 1999 Pass Out