Anjay: High Impact Sales & Marketing Strategist

G SANJAY
Contact: +91-9167940884, [email protected]
HIGH IMPACT SALES & MARKETING STRATEGIST

Scaling new heights of success with hard work & dedication and leaving a mark of excellence on every step
PROFILE & STRENGHTS
Creative, multi-talented professional with artistic imagination, sharpness and sound decision making abilities, passionate about leveraging
innovative marketing strategies to provide organizations a strategic advantage. Proven track record of over 23 years in translating corporate
vision to reality and impacting bottom line performance. Distinction of crafting award winning campaigns to build brands from scratch.
Strong credentials in crafting innovative marketing and communication strategies across media to strengthen brands, develop new markets
and fuel organic growth. Architectured aggressive sales, marketing product and pricing strategies leveraging sound understand ing of
markets and consumers needs and market intelligence. Hands on experience in managing entire gamut of marketing activities including
digital advertising, media planning & buying, corporate communications, events, image building activities , public relations and managing
professional associates. Recognized for ability to develop high performing teams.
AWARDS & ACCOLADES

- PUNTO EVO campaign won bronze at APAC EFFIES Awards in 2015
- FIAT was adjudged among Top 10 auto-brands in Brand Equity 2014 survey, successfully relaunching Fiat in India
- Nissan EVALIA Campaign was adjudged Automotive Campaign of the year in NDTV Car and Bike Awards 2013.
- Launch of i20 was listed as one of the best automobile launches in Business Standard Brand Derby 2009.
- Successfully launched many brands including Punto EVA, FIAT Avventura, Nissan Sunny, Nissan Evalia, Nissan Terrnao,
DATSUN, Hyundai i10, i20, Fluidic Verna, New Accord, Honda CRV, Honda City and Mistubishi Lancer.
- Established i10 and i20 as second largest brand in their category.
- Established a premium image of Hyundai in the country with launch of Hyundai Verna.
CAREER HIGHLIGHTS
Business Director Group Drop India Pvt Ltd Feb 2016 - Date
 Currently providing leadership & direction for establishing a pioneering bootstrapped e-commerce portal that promotes group
buying for products in 4 verticals namely cars, photography, gaming and audiophiles.
AVP – Marketing Communications FIAT Chrysler Automobiles India Pvt Ltd Apr 2013 – Oct 2015
 Essayed a stellar role in launch of Punto EVO and New FIAT Avventura; Successfully re-launch of FIAT brand in India.
 Crafted innovative, consumer centric digital and social marketing strategies that build a strong Facebook following of over 1
million fans and arrested negative brand sentiments.
 Conceptualized and executed brand and communication strategy for launch of JEEP in India.
Senior General Manager Hover Automotive India Ltd Sep 2011 – Mar 2013
Nissan Sales & Marketing Company
 Formulated and implement brand and product strategy for Nissan across media including digital and social media.
 Successfully launched Nissan Sunny, Evalia, DATSUN and Nissan Terrnao in India, with sound market entry, product and pricing
strategies based on market intelligence and research.
General Manager – Marketing, Strategy & Advertising Hyundai Motors India Ltd May 2006 – Sep
2011
 Steered successful launch of Hyundai i10, i20 and Fluidic Verna.
 Architectured the strategy for entry of Hyundai into Sports media including ICC Global Sponsorship and IPL. Globally India
became the entry route for Hyundai into cricket as a sport.
 Successfully adapted the global campaign – New Thinking New Possibilities to India market thereby strengthening brand image.
 Spearheaded 2 Auto Expos for the brand.
 Planned and implemented digital strategy and CRM for Hyundai in India.
Deputy General Manager – Marketing Services Mahindra & Mahindra Ltd Apr 2005 – May 2006
 Led efforts in building and strengthening all brands including Scorpio, Bolero, UVS and 3 wheeler brands.
 Deftly managed brand communication, product launch, media buying, CRM and website management activities.
Marketing Manager Honda Siel Cars India Ltd Nov 2002 – Apr 2005
 Successfully launched New Accord, Honda CR-V and Honda City through an aggressive marketing campaign across print, audio-
visual and digital media.
 Managed all public relation activities to enhance brand image.
 Revamped website for Honda cars in India to drive traffic.
Marketing Manager Toyota Kirloskar Motors Ltd Mar 2001 – Nov 2002
 Strategized and executed launch strategy for CBU project of Camry in India.
 Gained insightful exposure in product planning, new model planning and limited edition launches.
 Deftly managed wwebsite, promotion campaigns and media relations.
Marketing Manager Hindustan Motors Ltd Sep 1994 – Mar 2001

 Core team member for launch of Mitsubishi Lancer in India. Assisted in crafting sales, marketing and branding strategy based on
market research and demand forecasts.
 Partnered with Mckinsey & Co to analyze portfolio of C K Birla Group, identify potential markets and aid in business planning.
 Assisted in preparing strategic plans, operating roadmaps and evaluating performance on key metrics.
PREVIOUS WORK EXPERIENCE

Senior Territory Executive – Sales with Tractor & Farm Equipment Ltd Sep 1993 – Sep 1994
Area Manager – Sales with Escorts Ltd Apr 1992 – Sep 1993
ACADEMIA
Post Graduate in Management, Indian Institute of Management, Ahmadabad; 1992

Post Graduation in Agricultural Sciences, IARI; 1989
Graduation in Agricultural Sciences, Kerala Agriculture University; 1986
REFERENCES: Available on request

Languages: English, Hindi, Tamil, Malayalam

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G SANJAY

Contact: +91-9167940884, [email protected]

HIGH IMPACT SALES & MARKETING STRATEGIST

PROFILE & STRENGHTS

professional associates. Recognized for ability to develop high performing teams.

AWARDS & ACCOLADES

Marketing Manager Hindustan Motors Ltd Sep 1994 – Mar 2001

PREVIOUS WORK EXPERIENCE

Post Graduate in Management, Indian Institute of Management, Ahmadabad; 1992

REFERENCES: Available on request

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