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    The Selling Concept

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    ankush birla
    The document discusses four marketing concepts: 1) The selling concept focuses on persuading customers to purchase products through aggressive advertising since businesses believe customers will not buy enough on their own. This was popular during WWII. 2) The marketing concept emphasizes delivering better value than competitors to satisfy customer needs and wants. Companies like Pepsi and Coke employ this through different value propositions. 3) The societal marketing concept believes businesses should give back to society by producing products that improve life and help make the world a better place. 4) The document traces the evolution of these concepts over time from the selling concept in WWII to the modern societal marketing concept.

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    The Selling Concept

    Uploaded by

    ankush birla
    1K views3 pages
    The document discusses four marketing concepts: 1) The selling concept focuses on persuading customers to purchase products through aggressive advertising since businesses believe customers will not buy enough on their own. This was popular during WWII. 2) The marketing concept emphasizes delivering better value than competitors to satisfy customer needs and wants. Companies like Pepsi and Coke employ this through different value propositions. 3) The societal marketing concept believes businesses should give back to society by producing products that improve life and help make the world a better place. 4) The document traces the evolution of these concepts over time from the selling concept in WWII to the modern societal marketing concept.

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    The document discusses four marketing concepts: 1) The selling concept focuses on persuading customers to purchase products through aggressive advertising since businesses believe customers will not buy enough on their own. This was popular during WWII. 2) The marketing concept emphasizes delivering better value than competitors to satisfy customer needs and wants. Companies like Pepsi and Coke employ this through different value propositions. 3) The societal marketing concept believes businesses should give back to society by producing products that improve life and help make the world a better place. 4) The document traces the evolution of these concepts over time from the selling concept in WWII to the modern societal marketing concept.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views3 pages

    The Selling Concept

    Uploaded by

    ankush birla
    The document discusses four marketing concepts: 1) The selling concept focuses on persuading customers to purchase products through aggressive advertising since businesses believe customers will not buy enough on their own. This was popular during WWII. 2) The marketing concept emphasizes delivering better value than competitors to satisfy customer needs and wants. Companies like Pepsi and Coke employ this through different value propositions. 3) The societal marketing concept believes businesses should give back to society by producing products that improve life and help make the world a better place. 4) The document traces the evolution of these concepts over time from the selling concept in WWII to the modern societal marketing concept.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    In this marketing concept, businesses will concentrate on making superior products

    and improving them over time. The problem is many businesses do not balance the
    need for a product all while realizing what the marketing needs. There is a fine line
    between focusing on the customer and still defining your role and leadership in the
    industry.

    The Selling Concept

    The selling concept is the bread and butter of marketing efforts as it believes that
    people will not buy enough of a business’s product so businesses need to persuade
    them to do so.

    Of course, in today’s marketing, we know that selling is not the way to full marketing
    success. We more so find this marketing concept popular in the days of WWII where
    there was aggressive advertising to promote people to buy bonds and different
    products.

    This concept puts a lot of power into the hands of a business who has a whole plan
    to effectively stimulate more buying with its potential customers. A lot of the time we
    also see this action used when a business has to deal with overcapacity and needing
    to sell what they make rather than what the market needs or wants.

    Businesses that choose to use this marketing concept must be good at finding
    potential customers and emotionally sell them on the benefits of their “not needed
    product.”
    The Marketing Concept

    The marketing concept is the concept of competition. It is a marketing concept that


    believes that the success of a business depends on the marketing efforts that deliver
    a better value proposition than its competitors.

    This concept focuses on the needs and wants of target marketing as well as
    delivering value better than its competition. Through marketing, it’s your goal to be
    the preferred option compared to your competitors. Competitive advantage is key!

    We find typically this in the 1950s era of companies trying to carve themselves out in
    the industry. We also can look at modern-day competition between Pepsi and Coke
    who sell similar items but their value propositions are completely different!

    Pepsi: Focuses on winning over the younger generations

    Coke: Focuses on winning over everyone in a more holistic approach!

    The marketing concept has evolved into a fifth and more refined company
    orientation: the societal marketing concept.

    The Societal Marketing Concept


    The societal marketing concept is the most progressive and modern-day applicable
    marketing mindset to have. It is a marketing concept that believes in giving back to
    society by producing better products that help the world be a better place.

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