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    Conclusion: Run Interests of Consumers and Society?

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    ankush birla
    Fast food companies like McDonald's offer tasty but unhealthy food high in fat and calories. While satisfying short-term wants, these products may hurt consumer health and the environment in the long run. The marketing concept says businesses should find products that serve customer needs while achieving organizational goals. However, some question if fast food chains prioritize profits over consumer and societal well-being.

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    Conclusion: Run Interests of Consumers and Society?

    Uploaded by

    ankush birla
    50 views4 pages
    Fast food companies like McDonald's offer tasty but unhealthy food high in fat and calories. While satisfying short-term wants, these products may hurt consumer health and the environment in the long run. The marketing concept says businesses should find products that serve customer needs while achieving organizational goals. However, some question if fast food chains prioritize profits over consumer and societal well-being.

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    Fast food companies like McDonald's offer tasty but unhealthy food high in fat and calories. While satisfying short-term wants, these products may hurt consumer health and the environment in the long run. The marketing concept says businesses should find products that serve customer needs while achieving organizational goals. However, some question if fast food chains prioritize profits over consumer and societal well-being.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    50 views4 pages

    Conclusion: Run Interests of Consumers and Society?

    Uploaded by

    ankush birla
    Fast food companies like McDonald's offer tasty but unhealthy food high in fat and calories. While satisfying short-term wants, these products may hurt consumer health and the environment in the long run. The marketing concept says businesses should find products that serve customer needs while achieving organizational goals. However, some question if fast food chains prioritize profits over consumer and societal well-being.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 4

    A business in today’s world will need to ask itself the following question in relation to this

    marketing concept: Are businesses that create products people love acting in the best long-
    run interests of consumers and society?

    For example, McDonald’s and other fast-food restaurants and not really getting this “societal
    marketing thing…” Most fast-food companies offer tasty but unhealthy food. (The bane of
    our existences)

    The food typically will have high fat content and will then supplement those meals with fries,
    pies and soda which also are not healthy choices either. The food is then wrapped in
    convenient packing which most times ends up on the ground somewhere as waste.

    Now, I love McDonald’s food and a lot of people enjoy what fast-food chains offer therefore
    satisfying consumer wants but at what cost? These companies, although making customers
    happy, may be hurting consumer health and causing environmental problems.

    Conclusion
    All of these marketing concept mindsets can help you achieve organizational goals depending
    on if you understand the needs and wants of your target market while delivering quality
    products people prefer.

    Under the marketing concept, customer focus and value are the routes to achieve sales and
    profits.

    The marketing concept is a customer-centered “sense and responds” philosophy. The job is
    not to find the right customers for your product but to find the right products for your
    customers.

    If you need some help with understanding more marketing philosophy and marketing
    concepts, reach out to us!

    We would be happy to help!

    What do you think? Do these make sense to be key marketing concepts in today’s world?
    Comment below!

    The following two tabs change content below.

    Cydney Hatch
    Social Media Manager
    Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer,
    who through her work, shares her personal passions about visual marketing, branding and
    business strategy.

    156 Comments

     Wayne Ruzicka says:

    December 16, 2018 at 8:09 am


    Interesting and informative and provides great insight to concerts I am facing as I
    prepare to launch a water and wastewater treatment method.

    Reply

     Joseph Werikemebagha ABUKOYE (NOU173058286) says:

    April 9, 2020 at 12:19 pm

    Thanks for sharing, this is very educative

    Reply

     Ajao Samuel opeyemi says:

    April 22, 2020 at 2:16 am

    Thanks for sharing, very informing

    Reply

     Jeffrey bronoso says:

    September 24, 2020 at 1:59 pm

    Nice i think i can practice this and read it to Remind me of 5


    things thanks for idea

    Reply

     Elizabeth Ubia says:

    December 6, 2020 at 9:34 pm

    You are absolutely correct

     USMAN L. BLESSING says:
    May 17, 2020 at 4:48 pm

    Nice one

    Reply

     Azeez Titilade Mutiat says:

    November 19, 2020 at 3:40 pm

    Very educative and interested

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