Business Plan
Business Plan
Business Plan
Lucia Academy
Senior High School
Department of General Academic Strand
Business Plan
Keso.Wraps
“ Sarap ng pagkaing pinoy”
Members:
Jhames Sundy Cortez Jomari Gallarin John Herson Hagnol
Louie lana Adrian Delarosa Mark John Tababan
Roger Fabro Leo Figer Cris Dan Alexon Bal-ut
Consesa Habab Jason Rivera
Dexter Mo lato Greg Acosta
Entrepreneurship
S.Y 2018-2019
11-Thomas Edison
V. Marketing Plan
A. Pricing
B. Distribution/Target Market
C. Promotion
VIII. Appendices
A. Curriculum Vitae of the Management Team
B. Price List from Suppliers
C. Communication Letter
INTRODUCTORY PAGE
C. Nature of Business:
The Keso Wrap is a small food enterprise focusing in selling Legumes lumpia, Dynamite
lumpia and Coffe Jelly
The Keso Wrap sources of capital fund will come from the capital share of the owners
which will be accumulated through the daily contributions of Php. 5.00 to 10.00
starting from September until November 2018. Since the business is a starting food interprise,
the prospect total capital fund is only around Php. 2,000 up, the equipment used will be handled
by entrepreneurs.
EXECUATIVE SUMMARY
Keso.Wrap
“Sarap ng pagkaing pinoy”
The business has its main mission to practice and enhance the entrepreneurial skills of the
young entrepreneurs and to gain experiences as a beginners in the field of business by rendering
good quality service and products.
As we experience rainy season and Christmas feels is fast approaching, the entrepreneurs
found an opportunity to put up a food enterprise which will mainly sell Legumes Lumpia,
Dynamite Lumpia and Coffe Jelly that is very suited for the cold weather. Most Filipino are fan
of having a “merienda”, that’s why we are serving a proud Filipino delicacies that is not just
good for the stomach but also good for the health for the business is promoting a healthy eating.
As the business slogan also says: “Sarap ng pagkaing Pinoy”, they will make sure that it will
satisfy the costumers’ taste that will make them come back.
The Keso Wrap sources of capital fund will come from the capital share of the owners
which will be accumulated through the daily contributions of Php. 5.00 to 10.00 starting from
September until November 2018. Since the business is a starting food interprise, the prospect
total capital fund is only around Php. 2,000 up, the equipment used will be handled by
entrepreneurs.
DESCRIPTION OF THE BUSINESS
The Keso Wrap is a food enterprise focusing mainly on Legumes Lumpia and Dynamite
Lumpia with Coffee Jelly. The business specialty is the Legumes Lumpia which is made up of
legumes wrapped in a special wrapper with the special recipe the business very own keso that is
a perfect blend to the product. another is the Dynamite Lumpia which is made up of finger chili
peppers (siling haba) blend with business very own keso wrappedalso in special wrapper.
Both Lumpia can also be customize by the costumer by adding groud pork for it. The
business have also Coffee Jelly with coffee-flavored gelatin generously drizzled with
sweetened cream for a simple yet impressive dessert everyone is sure to love! It's a fun and
delicious way to get your caffeine fix!
They will also offer solo and combo meals to their costumers for them to enjoy all the said
product and for them patronize and enjoy our services.Tthat’s why The Keso Wrap are serving a
proud Filipino delicacies that is not just good for the stomach but also good for the health for the
business is promoting a healthy eating. As the business slogan also says: “Sarap ng pagkaing
Pinoy”, they will make sure that it will satisfy the costumers’ taste that will make them come
back.
PRODUCTION PLAN
A. Manufacturing Process
1. Business Procedure
a. Planning for the recipe
b. Buying of Ingredients
c. Promoting or Advertisement
d. Preparing for the Ingredients
e. Production or Selling Process
2. Preparing and Production Step-By-Step Procedure
c. LEGUMES LUMPIA
1. Heat on high heat, one tablespoon of vegetable oil in a large skillet or
wok.Place the ground beef in the skillet and cook thoroughly; get an
all-around cooked/brown color leaving no pink. Remove pan from the
heat and drain all the grease from the pan.
Heat on high heat, one tablespoon of vegetable oil in a large
2. Use the same exact pan and put the onion and garlic in. Cook these
for 2 minutes and then add the green onions, cabbage, carrots, and
ground beef in the mixture. Cook these together and sprinkle pepper,
salt, soy sauce, and garlic powder. Stir and then remove pan from
heat again.
3. Grab one of the lumpia wrappers and place it down on a cutting board (or a hard
surface). Scoop up a good 3 tablespoons of the cooked mixture near one corner
in a diagonally direction. Try to leave at least 1 1⁄2 inch (3.8 cm) space at both
ends of the wrapper. Grab the corner nearest to the filling and fold it over the
filling. Keep rolling and when you reach around the middle, tuck in both sides.
Continue to wrap, but be sure to roll tight to keep everything in. When you reach
the end, use a little water to seal the edge and then wrap it to create your roll. Use
Saran Wrap or any plastic wrap to wrap each roll as you do the rest of the rolls.
This is to keep the moisture in the roll.
4. Get a heavy skillet and pour a half inch depth of oil. Heat the oil for about 5
minutes. Use the sides of the skillet to "slide" the rolls into the oil. When you use
the sides, you're preventing oil from splattering when each piece hits it
5. . Fry about 3 to 4 rolls at a time for about 1 or 2 minutes. Depending on how hot it
is, you can also wait until the lumpia is golden brown. Place done rolls onto
paper towels to drain excess oil. Serve immediately.
PRODUCT PRICE
LEGUMES LUMPIA
Regular 5pesos-2pieces
DYNAMITE LUMPIA
Regular 5pesos-2pieces
COFFEE JELLY
Regular 5
Large 10
B. Distribution/Target Market
Keso.Wrap can be seen at the school campus of Sta. Lucia Academy, basically the
target are all students and employees of the school.
C. Promotion
the business focuses on selling Dynamite Lumpia, Legumes Lumpia, Coffee Jelly
the entrepreneurs will promoted their product by informing the students about their
products. Using their tagline, “Sarap ng pagkain pinoy!” they aim to give the customers
the unique taste and they gave all their best to create a perfect taste of the customers.
ORGANIZATIONAL PLAN
A. Legal form of ownership
The kesoWraps is a partnership business established by the thirteen students for
Sta. Lucia Academy namely Jhames Sundy Cortez, Louie Lana, Roger Fabro, Consesa
Habab, Dexter Molato, Jomari Gallarin, Mark John Tababan, Cris John Alexon Bal-
ut,Leo Fiher, John Herson Hagnol, Greg Acosta, Jeson Rivera, Adrian Delarosa.
B. Organizational Chart
General Manager
Jhames Sundy Cortez
2. Financial Manager
The Financial Manager is the head in-charge of managing the finances through
budgeting the fund and recording the in and out of money of the business.
3. Marketing Manager
The Marketing Manager is the head in-charge of promoting and advertising
the business to meet the target number of customers. He is a good entrepreneur,
responsible in creating strategies for the success of the business.
4. Production Manager
The Production Manager is the head in-charge of planning and preparing for
the products. He also also serves as the chef of the food enterprise.
ASSESSMENT RISKS
A. Potential risks
1. EXTERNAL
- Increased competition
– The competitors tend to increase because of many sellers of different food products
inside the campus such as, their classmates, other sections, canteen and the vendors
inside and outside the campus
- Low buyers
- Because of many competitors they are selling many different products inside the
school vicinity, customers might decrease if they will choose other products.
- Business Interruptions
- they will only use their vacant period and the entrepreneur period so that they can
manage their time wisely and to devote their full attention on selling their products,
that is why the business tends to interrupt and lack of time to the business.
2. INTERNAL
a. Lack of sources of fund
- They have more than one product to offer so the source of their fund might be
insufficient to fund the product and the estimated budget allocated for the finances
might exceed.
APPENDICES
Educational Attainment:
Elementary: Sta. Lucia North Central School
Junior High School: Sta. Lucia Academy
Senior High school: Sta. Lucia Academy
Mother’s Name: Caroline P. Fabro
Occupation: Housewife
Father’s Name: Ronald B. Fabro
Occupation: Farmer
Position: Production Manager
Name: Consesa B. Habab
Civil Status: Single
Age: 17
Gender: Female
Birthday: November 8, 2000
Birthplace: Pila East, Sta. Lucia, Ilocos Sur
Address: Pila East, Sta. Lucia, Ilocos Sur
Religion: ROMAN CATHOLIC
Educational Attainment:
Elementary: Sta. Lucia North Central School
Junior High School: Sta. Lucia Academy
Senior High school: Sta. Lucia Academy
Mother’s Name: Maretes B. Habab
Occupation: Housewife
Father’s Name: Bonifacio D. Habab
Occupation: Farmer
September__, 2018
Sir:
We, the students of Sta. Lucia Academy will establish a food business which will operate on September as
part of our requirements for the subject Entrepreneurship.
In this regard, we would like to ask your permission to allow the conduct?
Respectfully yours,
Recommending approval:
Approve by: